What is CPG Data? Examples, Datasets and Providers
- Overview
- Datasets
- Providers
- Use Cases
- Attributes
- FAQ
- Overview
- Datasets
- Providers
- Use Cases
- Attributes
- FAQ
What is CPG Data?
CPG (Consumer Packaged Goods) data is a sub-category of commerce data. It is information about any sales marketing actions a marketing team takes in the field and also refers to insights and sales predictions which are generated by predetermined datasets. It takes into account both product information and consumer behavior data which is relevant to retailers and producers and helps them maximize their industry profits.
What Are Examples of CPG Data?
Examples of CPG data include sales data, consumer demographics, market trends, and product information. CPG data is used by companies in the consumer packaged goods industry to analyze market performance, identify consumer preferences, and make informed business decisions.
Best CPG Databases & Datasets
Here is our curated selection of top CPG Data sources. We focus on key factors such as data reliability, accuracy, and flexibility to meet diverse use-case requirements. These datasets are provided by trusted providers known for delivering high-quality, up-to-date information.
CPG Data | Retail Store Location Data | 52M+ POI | SafeGraph Places
Alesco CPG Database - CPG Data - 30+ Million Brand Loyal Consumers - 22.9 Opt-in Emails Available - US Data - available for licensing!
CPG Data: Shoppers Data - Consumer Purchase Behavior
Basketview Signal CPG USA Data | SKU-Level Consumer Receipt Data & POS Data | CPG-Tagged Data on Leading Global Brands | 3-Day Lag, Daily Delivery
Alesco CPG Database - Product Data - 30+ Million Brand Loyal Consumers - 22.9+ Million Opt-in Emails Available - US Data - available for licensing!
Location Data | Global Location Data on 56M+ POI | SafeGraph Places
Brandbook Consumer Panel - South African Market (inc. Retail, CPG, Restaurant, Pharma Data)
Europe Point of Interest (POI) Data | 55+ million Places and Locations
Vision Retention Data | CPG, Grocery, Food Delivery Psychographic | US Transaction | 100M+ Cards, 12K+ Merchants, Retail & Ecommerce
Scanbuy CPG (Consumer Packaged Goods) and DG (Durable Goods) Brand-level Purchase Data (multi-source validated, US-based, National Scale)
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Top CPG Data Providers & Companies
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Alesco Data
CoverageUSAVWe've collaborated with Alesco for several months now, and I have nothing but praise for their services. Their team is absolutely outstanding. Our requirements for data were quite stringent, yet they not only met but exceeded our expectations. If you're in need of a reliable provider who delivers exceptional service when it matters most, don't hesitate to choose them.
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Datasys
CoverageUSAUK+248Datasys compiles one of the largest consumer and business data sets in the world. We use our expansive data and technology platforms to help companies more accurately target their ideal customers and provide intelligent marketing solutions.Scalelarge quantitiesAccurateconstantly updated & verified250M +Full consumer profiles
Popular Use Cases for CPG Data
CPG Data is essential for a wide range of business applications, offering valuable insights and driving opportunities across industries. Below, we have highlighted the most significant use cases for CPG Data.
Main Attributes of CPG Data
Below, we outline the most popular attributes associated with this type of data—features that data buyers are actively seeking to meet their needs.
| Attribute | Type | Description | Action |
|---|---|---|---|
| String | The name of a brand. | View 11 datasets | |
| String | The name of a city. | View 8 datasets | |
| String | The country code in Alpha-2 format (ISO 3166) | View 8 datasets | |
| Float | The latitude of a point on earth's surface. Commonly abbreviated as "lat". | View 8 datasets | |
| Float | The longitude of a point on earth's surface. Commonly abbreviated as "long". | View 8 datasets | |
| String | The address of a company or contact (street name, number, zip code, city, county, country). | View 7 datasets |
Frequently Asked Questions
How is the Quality of CPG Data Maintained?
The quality of CPG Data is ensured through rigorous validation processes, such as cross-referencing with reliable sources, monitoring accuracy rates, and filtering out inconsistencies. High-quality datasets often report match rates, regular updates, and adherence to industry standards.
How Frequently is CPG Data Updated?
The update frequency for CPG Data varies by provider and dataset. Some datasets are refreshed daily or weekly, while others update less frequently. When evaluating options, ensure you select a dataset with a frequency that suits your specific use case.
Is CPG Data Secure?
The security of CPG Data is prioritized through compliance with industry standards, including encryption, anonymization, and secure delivery methods like SFTP and APIs. At Datarade, we enforce strict policies, requiring all our providers to adhere to regulations such as GDPR, CCPA, and other relevant data protection standards.
How is CPG Data Delivered?
CPG Data can be delivered in formats such as CSV, JSON, XML, or via APIs, enabling seamless integration into your systems. Delivery frequencies range from real-time updates to scheduled intervals (daily, weekly, monthly, or on-demand). Choose datasets that align with your preferred delivery method and system compatibility for CPG Data.
How Much Does CPG Data Cost?
The cost of CPG Data depends on factors like the datasets size, scope, update frequency, and customization level. Pricing models may include one-off purchases, monthly or yearly subscriptions, or usage-based fees. Many providers offer free samples, allowing you to evaluate the suitability of CPG Data for your needs.
What Are Similar Data Types to CPG Data?
CPG Data is similar to other data types, such as Consumer Behavior Data, Audience Data, Panel Survey Data, Consumer Purchase Data, and Consumer Spending Data. These related categories are often used together for applications like Transaction Data Enrichment.
