Buy CPG Data

CPG data is information about sales marketing and sales predictions generated by pre-determined datasets. It is used by companies to drive up conversions and ensure that their business is as profitable as possible. Datarade helps you find the best CPG datasets and databases. Learn more →
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Our Data Partners
1 country covered
2 years of history data
Over 2B SKUs covering thousands of retailers with no black-outs. Data is available on a daily basis and covers both in-store and online purchases.
90% Accuracy
13 countries covered
Dataweave's Digital Shelf Analytics helps you audit four broad aspects of your brand in the online world. These include Share of Voice, content, product avai...
Digital Shelf
by Edge by Ascential
Drive growth with actions prioritized by the five essential KPIs: Availability, Share of Search, Content Accuracy, Ratings/Reviews and Price/Promotions.
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Retail Solutions
Based in USA
Retail Solutions is a data provider offering CPG Data, Point-of-Sale (POS) Data, and In-store Data. They are headquartered in United States of America.
Based in USA
Datonics was the first company to deliver third party audience data to programmatic platforms. Over the past decade, we have developed extensive relationship...
Scanlife by Scanbuy
Based in USA
Shopping. Demographic. Location. Identity. Featuring 8,000 brand- and product-level segments, merchant names and addresses and location data. All data is at...
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The Ultimate Guide to CPG Data 2021

Learn everything about CPG Data. Understand data sources, popular use cases, and data quality.

What is CPG Data?

CPG (Consumer Packaged Goods) data is a sub-category of commerce data. It is information about any sales marketing actions a marketing team takes in the field and also refers to insights and sales predictions which are generated by predetermined datasets. It takes into account both product information and consumer behavior data which is relevant to retailers and producers and helps them maxmize their industry profits.

How is CPG Data collected?

CPG data is collected by compiling different other datasets to give a comprehensive overview of a company’s business. It collects consumer data from their online presence as well as important information such as product rating and reviews.
A CPG dataset will also take your company’s information. It will look at product availability as well as prices and promotions to make sure your profits are at their maximum.

What are the typical attributes of CPG Data?

There are certain different types of CPG data which are recorded in the CPG dataset:
Observational data - This administrational data such as inventory or availability of products. This can also refer to consumer data, such as customer demographics, purchase frequency and store/brand loyalty. It can additionally highlight where there was sales success/failure so you can improve your profits.
Activity data - Activity data refers to the specific actions your representatives take in the field, such as customer service. It analyzes the actions they take in store and the jobs they undertake so you can increase performance efficiency.
Sales Data - Finally, sales data gives sales insights such as how much of each product is sold at each store location and can be used to make sure that your brand is as profitable as possible. CPG datasets can provide sales trends and analysis of similar product sales as well as distribution statistics.

What is CPG Data used for?

CPG data is used by all retail businesses. It highlights product availability and price information to ensure that the business is running at its most profitable. It also provides an important look into customer behaviour and trends to help with marketing campaigns and promotional offers. This information can be used to increase brand visibility and perception to make sure that it is as successful as possible.

How can a user assess the quality of CPG Data?

The best CPG datasets will contain regularly updated information on your brands performance and inventory details. It is key to have as dataset that provides a comprehensive look into your businesses details so that you can make it as profitable as possible. Before buying consumer marketing data, always check the data provider’s reviews. Lastly, ask for a data sample before you buy from a provider to ensure that their CPG data is of the quality your business needs.

Who are the best CPG Data providers?

Finding the right CPG Data provider for you really depends on your unique use case and data requirements, including budget and geographical coverage. Popular CPG Data providers that you might want to buy CPG Data from are Retail Solutions, Datonics, Scanlife by Scanbuy, DataWeave, and Edge by Ascential.

Where can I buy CPG Data?

Data providers and vendors listed on Datarade sell CPG Data products and samples. Popular CPG Data products and datasets available on our platform are SKU-Level Consumer Retail Transaction Data by Above Data, Digital Shelf Analytics by DataWeave, and Digital Shelf by Edge by Ascential.

How can I get CPG Data?

You can get CPG Data via a range of delivery methods - the right one for you depends on your use case. For example, historical CPG Data is usually available to download in bulk and delivered using an S3 bucket. On the other hand, if your use case is time-critical, you can buy real-time CPG Data APIs, feeds and streams to download the most up-to-date intelligence.

What are similar data types to CPG Data?

CPG Data is similar to Consumer Review Data , Product Data, Ecommerce Data, Shopper Data, and Brand Data. These data categories are commonly used for Transaction Data Enrichment and CPG Data analytics.

What are the most common use cases for CPG Data?

The top use cases for CPG Data are Transaction Data Enrichment.