What is CPG Data? Examples, Datasets and Providers
What is CPG Data?
CPG (Consumer Packaged Goods) data is a sub-category of commerce data. It is information about any sales marketing actions a marketing team takes in the field and also refers to insights and sales predictions which are generated by predetermined datasets. It takes into account both product information and consumer behavior data which is relevant to retailers and producers and helps them maximize their industry profits.
What Are Examples of CPG Data?
Examples of CPG data include sales data, consumer demographics, market trends, and product information. CPG data is used by companies in the consumer packaged goods industry to analyze market performance, identify consumer preferences, and make informed business decisions.
Best CPG Databases & Datasets
Here is our curated selection of top CPG Data sources. We focus on key factors such as data reliability, accuracy, and flexibility to meet diverse use-case requirements. These datasets are provided by trusted providers known for delivering high-quality, up-to-date information.
Alesco CPG Database - CPG Data - 55+ Million Brand Loyal Consumers - Opt-in Emails Available - US Data - available for licensing!
CPG Data | Retail Store Location Data | 52M+ POI | SafeGraph Places
BestPlace: POI Dataset, GIS Database, Census data for Retail CPG & FMCG analytics
Consumer Edge Vision Retention Data | CPG, Grocery, Food Delivery Psychographic | US Transaction | 100M+ Cards, 12K+ Merchants, Retail & Ecommerce
ConsumerWatch Network(CWN) Online Actives |CPG Data|1st Party data|700+ IAB Brand Intent/Transactions|75MM US Email| Audience Data | B2C Brand Data
Datasys CPG & Brand Shoppers Feed: Connecting Consumers, Insights, and Impactful Decisions
Facteus' US Consumer Payments - CPG (synthetic)
Alesco CPG Database - Product Data - 55+ Million Brand Loyal Consumers - Opt-in Emails Available - US Data - available for licensing!
Brandbook Consumer Panel - South African Market (inc. Retail, CPG, Restaurant, Pharma Data)
Caribbean, Central & South America Point of Interest (POI) Data
Monetize data on Datarade Marketplace
Top CPG Data Providers & Companies
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BizWatch Network & ConsumerWatch Network
Offers Data forUSAWhether you are an Enterprise customer that requires a much higher quality of data, or SMB that needs to meet qualified prospects where they are... -
Alesco Data
Offers Data forUSAWe offer the broadest range of accurate and targeted data in the industry. With over 20 years of expertise, we have helped thousands of clients... -
Datasys
Offers Data forUSAUnited Kingdom+60Datasys compiles one of the largest consumer and business data sets in the world. We use our expansive data and technology platforms to help... -
SocialSift
Offers Data forUSASocialSift blends human motion data and online footprints with Retail data to identify your core customers and drive better outcomes. -
dataplor
Offers Data forUSAUnited Kingdom+247dataplor is the global leader in international location data, serving market leaders worldwide with comprehensive location intelligence. Our global...
Popular Use Cases for CPG Data
CPG Data is essential for a wide range of business applications, offering valuable insights and driving opportunities across industries. Below, we have highlighted the most significant use cases for CPG Data.
Frequently Asked Questions
Where Can I Buy CPG Data?
You can explore our data marketplace to find a variety of CPG Data tailored to different use cases. Our verified providers offer a range of solutions, and you can contact them directly to discuss your specific needs.
How is the Quality of CPG Data Maintained?
The quality of CPG Data is ensured through rigorous validation processes, such as cross-referencing with reliable sources, monitoring accuracy rates, and filtering out inconsistencies. High-quality datasets often report match rates, regular updates, and adherence to industry standards.
How Frequently is CPG Data Updated?
The update frequency for CPG Data varies by provider and dataset. Some datasets are refreshed daily or weekly, while others update less frequently. When evaluating options, ensure you select a dataset with a frequency that suits your specific use case.
Is CPG Data Secure?
The security of CPG Data is prioritized through compliance with industry standards, including encryption, anonymization, and secure delivery methods like SFTP and APIs. At Datarade, we enforce strict policies, requiring all our providers to adhere to regulations such as GDPR, CCPA, and other relevant data protection standards.
How is CPG Data Delivered?
CPG Data can be delivered in formats such as CSV, JSON, XML, or via APIs, enabling seamless integration into your systems. Delivery frequencies range from real-time updates to scheduled intervals (daily, weekly, monthly, or on-demand). Choose datasets that align with your preferred delivery method and system compatibility for CPG Data.
How Much Does CPG Data Cost?
The cost of CPG Data depends on factors like the datasets size, scope, update frequency, and customization level. Pricing models may include one-off purchases, monthly or yearly subscriptions, or usage-based fees. Many providers offer free samples, allowing you to evaluate the suitability of CPG Data for your needs.
What Are Similar Data Types to CPG Data?
CPG Data is similar to other data types, such as Consumer Behavior Data, Audience Data, Panel Survey Data, Consumer Purchase Data, and Consumer Spending Data. These related categories are often used together for applications like Transaction Data Enrichment.
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