Basketview Signal CPG USA Data | SKU-Level Consumer Receipt & POS Data | CPG-Tagged Data on Leading Global Brands | 3-Day Lag, Daily Delivery product image in hero

Basketview Signal CPG USA Data | SKU-Level Consumer Receipt & POS Data | CPG-Tagged Data on Leading Global Brands | 3-Day Lag, Daily Delivery

Consumer Edge
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#
version
product_symbol
product_symbol_id
product_segment_name
product_segment_id
product_primary_segment_flag
category_name
category_id
product_brand_name
product_brand_id
product_ma_flag
merchant_channel
merchant_subindustry_name
merchant_subindustry_id
geo_type
geo
trans_date
item_count
trans_count
equivalent_volume_description
equivalent_volume
equivalent_volume_spend_rec
equivalent_volume_spend_usd
rec_currency
spend_amount_rec
spend_amount_usd
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Sign In To Preview Data
Volume
250
Parent Companies
Data Quality
100%
Connected Users' Walmart Accounts
Avail. Format
.csv
File
Coverage
1
Country
History
5
years

Data Dictionary

[Sample] Basketview Signal CPG Data Sample Snowflake Listing.csv
Attribute Type Example Mapping
version
DateTime 2025-02-18T00:00:00+00:00
product_symbol
String FRPT
product_symbol_id
Integer 11554
product_segment_name
String FRPT: TOTAL
product_segment_id
Integer 32152
product_primary_segment_flag
Integer 1
category_name
String DOG FOOD
category_id
Integer 13121313100000
product_brand_name
String FRESHPET, INC.
product_brand_id
Integer 29678
product_ma_flag
Integer 1
merchant_channel
String MULTI OUTLET
merchant_subindustry_name
String Pet Products Retail
merchant_subindustry_id
Integer 2106
geo_type
String STATE
geo
String CA
trans_date
DateTime 2024-01-01T00:00:00+00:00
item_count
Integer 10
trans_count
Float 7.8
equivalent_volume_description
String OUNCES
equivalent_volume
Float 405.5
equivalent_volume_spend_rec
Float 210.23
equivalent_volume_spend_usd
Float 210.23
rec_currency
String USD
spend_amount_rec
Float 210.23
spend_amount_usd
Float 210.23

Description

Basketview Signal CPG is aggregated CPG-tagged consumer purchase data that delivers the fastest daily data with 3-day lag, beating leading competitors by up to 20 days. Designed for financial services teams, enjoy deeper market measurement of CPG product purchases and customer behavior.
Basketview Signal CPG Receipt & POS Consumer Data: A Fusion of Shopper Behavior Details Consumer Edge is a leader in alternative consumer data for public and private investors and corporate clients. Basketview Signal CPG is aggregated CPG-tagged consumer purchase data that delivers the fastest daily data with 3-day lag, beating leading competitors by up to 20 days. Designed to meet the needs of financial services teams, enjoy a deeper level of market measurement of CPG product purchases and customer behavior with 5 years of data history combined with the ability to integrate with other CE datasets for more holistic analysis. Basketview Signal CPG offers CPG-tagged data on the world’s leading brands combined with CE’s proprietary attribution to product brand and parent company, unlocking insights into retail sales of both established and emerging brands by channel, geography, and more. Consumer Edge’s Basketview Signal CPG with receipt and POS data offers insights into tracked retail channels including: • Mass • Grocery • Drug • Club • Dollar • Independent Convenience & Gas • Specialty Pet Benefits • Visibility into CPG Sales: Understand online and offline wholesale sales for leading consumer packaged goods brands and companies, plus specialty channels • Understand Category Performance: Analyze performance by category and brand to inform investment theses. • Fine-Tune Competitive Analysis: Explore CPG retail performance compared to the category or top competitors with SKU-level data mapped to brand, company, and ticker. • See How Retail Pricing Drives Volume: Analyze how pricing affects product brand selection among CPG customers, calculate elasticity, and measure inflation of baskets. • Cut by Channel and Geography: See how trends differ across individual retail channels and subindustries as well as all 50 US states. • Daily Delivery and Granularity: Near real-time updates 365 days a year, with the ability to drill down into individual days to see the impact of promotions, holidays, and weather. Easy aggregation into company fiscal periods either from the day level or via CE aggregation. • Easier Comparisons: Data for different package sizes is equivalized into volumes (e.g., OUNCES) for better estimation of true demand. Use Case: Pet Specialty Forecasting Problem A public investor wants to refine their tools for company modeling on key investments in the pet specialty industry. Solution The firm leveraged Consumer Edge Basketview Signal CPG data to: • Gain visibility into CPG sales for pet brands across mass, grocery, drug, club, dollar, convenience, and pet specialty channels – including both offline and e-commerce • Better understand overall performance of pet specialty categories and brands • Explore retail performance for key pet brands compared to the category with SKU-level data aggregated to brand, company, and ticker • See how retail pricing influences pet brand selection Metrics Include: • Spend • Items • Volume • Transactions • Price Per Volume Inquire about a Basketview subscription to perform more complex, near real-time analyses on public tickers and private brands as well as for industries beyond CPG like: • How changes in distribution and channels are affecting a brand’s overall sales • Understand consumer price elasticity • Analyze emerging trends in inflation Consumer Edge offers a variety of datasets covering the US, Europe (UK, Austria, France, Germany, Italy, Spain), and across the globe, with subscription options serving a wide range of business needs. Consumer Edge is the Leader in Data-Driven Insights Focused on the Global Consumer

Country Coverage

North America (1)
United States of America

History

5 years of historical data

Volume

5 Years History
3 Day Lag
250 Parent Companies
50 US States
20 Data Delivery Up to 20 Days Sooner than Leading Competitors

Pricing

License Starts at
One-off purchase Not available
Monthly License Not available
Yearly License Available
Usage-based Not available

Suitable Company Sizes

Small Business
Medium-sized Business
Enterprise

Quality

Self-reported by the provider
100%
Connected Users' Walmart Accounts

Delivery

Methods
S3 Bucket
Frequency
daily
Format
.csv

Use Cases

Categories

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Frequently asked questions

What is Basketview Signal CPG USA Data SKU-Level Consumer Receipt & POS Data CPG-Tagged Data on Leading Global Brands 3-Day Lag, Daily Delivery?

Basketview Signal CPG is aggregated CPG-tagged consumer purchase data that delivers the fastest daily data with 3-day lag, beating leading competitors by up to 20 days. Designed for financial services teams, enjoy deeper market measurement of CPG product purchases and customer behavior.

What is Basketview Signal CPG USA Data SKU-Level Consumer Receipt & POS Data CPG-Tagged Data on Leading Global Brands 3-Day Lag, Daily Delivery used for?

This product has 5 key use cases. Consumer Edge recommends using the data for Hedge Funds, Consumer Intelligence, Competitive Intelligence, Market Share Analysis, and Revenue Forecasting. Global businesses and organizations buy Point-of-Sale (POS) Data from Consumer Edge to fuel their analytics and enrichment.

Who can use Basketview Signal CPG USA Data SKU-Level Consumer Receipt & POS Data CPG-Tagged Data on Leading Global Brands 3-Day Lag, Daily Delivery?

This product is best suited if you’re a Medium-sized Business or Enterprise looking for Point-of-Sale (POS) Data. Get in touch with Consumer Edge to see what their data can do for your business and find out which integrations they provide.

How far back does the data in Basketview Signal CPG USA Data SKU-Level Consumer Receipt & POS Data CPG-Tagged Data on Leading Global Brands 3-Day Lag, Daily Delivery go?

This product has 5 years of historical coverage. It can be delivered on a daily basis.

Which countries does Basketview Signal CPG USA Data SKU-Level Consumer Receipt & POS Data CPG-Tagged Data on Leading Global Brands 3-Day Lag, Daily Delivery cover?

This product includes data covering 1 country like USA. Consumer Edge is headquartered in United States of America.

How much does Basketview Signal CPG USA Data SKU-Level Consumer Receipt & POS Data CPG-Tagged Data on Leading Global Brands 3-Day Lag, Daily Delivery cost?

Pricing information for Basketview Signal CPG USA Data SKU-Level Consumer Receipt & POS Data CPG-Tagged Data on Leading Global Brands 3-Day Lag, Daily Delivery is available by getting in contact with Consumer Edge. Connect with Consumer Edge to get a quote and arrange custom pricing models based on your data requirements.

How can I get Basketview Signal CPG USA Data SKU-Level Consumer Receipt & POS Data CPG-Tagged Data on Leading Global Brands 3-Day Lag, Daily Delivery?

Businesses can buy Point-of-Sale (POS) Data from Consumer Edge and get the data via S3 Bucket. Depending on your data requirements and subscription budget, Consumer Edge can deliver this product in .csv format.

What is the data quality of Basketview Signal CPG USA Data SKU-Level Consumer Receipt & POS Data CPG-Tagged Data on Leading Global Brands 3-Day Lag, Daily Delivery?

Consumer Edge has reported that this product has the following quality and accuracy assurances: 100% Connected Users’ Walmart Accounts. You can compare and assess the data quality of Consumer Edge using Datarade’s data marketplace.

What are similar products to Basketview Signal CPG USA Data SKU-Level Consumer Receipt & POS Data CPG-Tagged Data on Leading Global Brands 3-Day Lag, Daily Delivery?

This product has 3 related products. These alternatives include SKU-Level Granular Email Receipt Data Consumer Transaction Data for USA & Continental Europe Ecommerce / Food Delivery / Ride Hailing / Payments, SKU-Level Transaction Data  Point-of-Sale (POS) Data 1M+ Grocery, Restaurant, and Retail stores stores with SKU level transactions, and Consumer Edge Home & Garden Transaction Data US Retail Sales Tickerized Data 100M Credit & Debit Cards, 12K Merchants, 800 Companies, 600 Tickers. You can compare the best Point-of-Sale (POS) Data providers and products via Datarade’s data marketplace and get the right data for your use case.

Pricing available upon request
License Starts at
One-off purchase Not available
Monthly License Not available
Yearly License Available
Usage-based Not available

Consumer Edge

Data-Driven Insights Focused on the Global Consumer

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