Consumer Review Data
The Ultimate Guide to Consumer Review Data 2021
What is Consumer Review Data?
Consumer review data is a sub-category of commerce data. It is data which relates to customers’ ratings and reviews of products, services and businesses. It expresses customer sentiment towards specific aspects of companies. It is the ultimate form of data which comes solely from the consumer - because it all relates to their reviews - and therefore is not sourced from companies, as most other commerce data is.
How is Consumer Review Data collected?
Customer review data can be collected from postings on review websites - for example, for product reviews, the most common example is amazon - which is extracted using code specific to customer review data. Also, it can be sourced from online or in-person surveys, which ask for customers to offer their reviews and ratings on various products, services and businesses. This method of using surveys is commonly practiced on sites such as YouTube, on which the customer review data surveys work in the same way as advertisements which you should answer to continue using the platforms.
What are the attributes of Consumer Review Data?
Consumer review data tends to have two main attributes because it is made up of reviews or ratings. Customer reviews - in which customers give their opinions about different aspects of products, services and businesses - more often come in the form of simple word data, which can be processed and analysed by algorithms searching for specific positive or negative key words in order to assess the tone of the review or customer sentiment. Customer ratings, which are also a part of customer review data, are more likely to be numerical - for example, four ‘stars’ out of five ‘stars’. These ‘star’ ratings can be converted into fractions so that they are machine-readable, and so that it is easier to group together heterogeneous data points.
What is Consumer Review Data used for?
Consumer review data can offer companies insights on new products, services and partnerships, so that they can accurately assess whether they are worth acquiring. It can also give information on competitors’ prices and, most importantly, customers’ opinions about them, on an ongoing basis, so that companies can price their own products better. Companies may also use customer review data to analyse their own products or services, with a view to reflecting and improving upon what they are offering.
How can a user assess the quality of Consumer Review Data?
The best customer review data providers will have certifications to show that their data is high-quality, and they will be able to explain the verification procedures they carry out to ensure data accuracy. They will also be updating their datasets regularly, and you should be able to find good reviews from clients of the best customer review data providers. Lastly, ask for a data sample before you buy from a consumer review data provider to ensure that their customer review data is of the quality that your business needs.
Who are the best Consumer Review Data providers?
Finding the right Consumer Review Data provider for you really depends on your unique use case and data requirements, including budget and geographical coverage. Popular Consumer Review Data providers that you might want to buy Consumer Review Data from are Alqami, ScaleCampaign, Traject Data, Wult.io, and RDA Index.
Where can I buy Consumer Review Data ?
Data providers and vendors listed on Datarade sell Consumer Review Data products and samples. Popular Consumer Review Data products and datasets available on our platform are Wult Customer Reviews, Comments & Product Reviews Data from eCommerceWult - Globally available by Wult.io, Local Business Reviews by Traject Data: Review Data for Businesses in US, Canada & Australia by Traject Data, and WalkLists | Consumer Data Lists of Resident’s Interests and Buying Habits Within Household USA ( >240M Consumers) by ScaleCampaign.
How can I get Consumer Review Data ?
You can get Consumer Review Data via a range of delivery methods - the right one for you depends on your use case. For example, historical Consumer Review Data is usually available to download in bulk and delivered using an S3 bucket. On the other hand, if your use case is time-critical, you can buy real-time Consumer Review Data APIs, feeds and streams to download the most up-to-date intelligence.
What are similar data types to Consumer Review Data ?
Consumer Review Data is similar to Product Data, Ecommerce Data, Shopper Data, Brand Data, and In-store Data. These data categories are commonly used for Sentiment Analysis and Consumer Review Data analytics.