What is Phone Number Data? Best Examples, Uses & Datasets to Buy in 2024

How is Phone Number Data collected?

For marketers, having the phone numbers of current and potential customers brings countless opportunities for lead generation and CRM. Having customer phone numbers is a great way to bolster marketing campaigns because it offers marketers the opportunity to engage with their audience through rich media messages and mobile messaging. As such, investing in phone number databases is a crucial aspect of any modern marketing campaign.

These data bases are compiled by consumer data providers. Some of the strategies that data providers can employ to collect phone number data include:

• Adding contact forms to websites.
• Making requests in the event of customer service calls.
• Using promotional mobile keywords to prompt potential customers to send a message.
• Using app updates to ask customers to update their contact information when they log in.
• Acquiring already-available phone number data from third-party provision companies that already have the data and purcahsing a license to re-sell it.

What Are the Key Attributes of Phone Number Data?

One of the most important features of phone number data is that it is uniquely tailored to show the geographical location of a mobile user. Because phone numbers have country or region-specific strings, this data shows the precise geographical location of users. This factor comes in handy for targeted campaigns, when marketers on a certain region in their marketing campaigns. Also, to avoid cases of duplication and enhance ease of access, phone number data is usually saved in an E164 international format that defines the key parameters of a stored phone number. The parameters that are adhered to in this E164 format include a country code (CC), a national destination code (NDC) and a subscriber number (SN).

What is Phone Number Data Used For?

There are hundreds of business applications made possible with phone number data. Having a database of phone numbers means that businesses across the globe have the opportunity to market their services directly to potential clients without the need to go through third-parties. Since phone numbers are region and country specific, phone number data gives marketers an overview of the coverage of marketing campaigns, hence helping them make decisions on where to dedicate more resources and attention. Governments also use mobile number data to study people’s personal mobility, geographical partitioning, urban planning, and assist plans for development, in addition to security issues like KYC.

How Can a User Assess the Quality of Phone Number Data?

When evaluating the quality of phone number data, you ought to take into account the core quality dimensions of data analysis. These dimensions include:

• Completeness: It is crucial that every aspect representing the phone number data in the database is complete will 90% fill rates.
• Accuracy: There’s little value in phone number data if it’s inaccurate as you won’t be able to reach contacts successfully.
• Consistency: The data should be presented in a consistent way that’s easy for you and your software to digest.
• Accessibilty: Phone number databases must be accesible in terms of how well the data is arranged to ensure ease of navigation and instant business impact.