Buy Consumer Data

Consumer data covers a broad amount of information about consumers. This ranges from their demographic information to specific buying habits. Because this encompasses so many different types of data, many companies use consumer datasets to improve their consumer outreach. Learn more →
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Our Data Partners
13 countries covered
The BigDBM Consumer Database is comprised of over 80 sources and includes over 400 different data points for each individual in a household with complete PII...
Consumers (B2C)
by Every Market Media
569M Total Consumers with Unique Emails
100% Email Populated
1 country covered
Our consumer (B2C) email database contains more than 569 million opt-in, permission based email records with just over 200 million deliverable email addresses.
B2B Email marketing Cluster
by Krill Technologies
27M records
60% Deliverability
1 years of history data
Krill Technologies provides cost efficient B2B email marketing list in huge volumes to marketers for branding, email marketing, newsletter promotions,etc.
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Based in USA
BBIGDBM provides software development on top of highly accurate Big Data.
1 Billion
Online & Offline Identifiers
Identity Resolution Graph
Data Market
Thomson Data
Based in USA
Thomson Data provides highly responsive Marketing data intelligence solutions that can be custom-built to your specifications, enabling you to reach the righ...
Customer Retention
70 Million
B2B Contacts
Every Market Media
Based in USA
Every Market Media is an email centric marketing data compiler and data services consultant that helps customers solve data problems using vertical expertise...
Unique B2B Emails
Verification Every 120 Days
Deliverable Opt-in B2C Emails
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The Ultimate Guide to Consumer Data 2021

Learn everything about Consumer Data. Understand data sources, popular use cases, and data quality.

What is Consumer Data?

Consumer data is information all about consumers, from their household, demographic and lifestyle details to their behaviors and buying habits. This dataset is wide-ranging and can provide an insight into all sorts of details about your consumers. If you can access information about your customers’ online shopping behavior - how often they shop, whether they are repeat buyers, how much they spend - you can analyze this and create a detailed customer profile that allows you to market certain products to specific people or demographic groups.

How is Consumer Data collected?

There are many different ways to collect consumer data:
First party data - This data is collected by a first-party when a consumer interacts with their website. It could be their personal details when they register for a site or their buying preferences when they complete a purchase.
Third-party data - These are details that are collected by a third-party by accessing a consumer’s information across a whole host of sites. The third-party then collates this into a detailed consumer profile which can be sold on. Clickstream data comes into play here - you can track how a customer has ended up on your site, which is especially useful if they are a first time buyer. Was your advertising campaign a success? Did they come to your site through social media? Was it through key search terms? By answering these questions you can try this same technique to encourage even more customers to reach your site.

Sometimes information is taken from networking sites or (local) governments to analyze different consumers and make sense of their habits and behavioral choices.

What are the attributes of Consumer Data?

It is hard to define what exact information might appear in a consumer datatset. There are almost limitless details that are provided under the umbrella of consumer data. From an individual’s very basic details, such as name, age, gender, location to more personal things like their shopping habits or online preferences.
Some datasets might tell you about a consumer’s family information or personal interests whereas others might focus on their financial information and purchase habits. It’s the wide scope of data available that means it is important to make sure that a data provider’s dataset meets your personal needs before buying.

What is Consumer Data used for?

Many different businesses and companies use consumer data. Companies use consumer profiles to target their advertising campaigns to those they appeal to. Others use it to improve their response rates and increase their sales opportunities. The benefits of using consumer data are almost endless, but if you pick the right dataset it can massively increase your company’s profitability.

How can a user assess the quality of Consumer Data?

Due to wide amount of consumer data available the best consumer datasets will be tailored to your specific needs. Make sure to ask for a data sample before you buy to ensure that this is the case as there are many different types of consumer datasets out there. Lastly, always make sure to check the data provider’s reviews before you buy.

Who are the best Consumer Data providers?

Finding the right Consumer Data provider for you really depends on your unique use case and data requirements, including budget and geographical coverage. Popular Consumer Data providers that you might want to buy Consumer Data from are BIGDBM, Thomson Data, Every Market Media, Krill Technologies, and TowerData.

Where can I buy Consumer Data?

Data providers and vendors listed on Datarade sell Consumer Data products and samples. Popular Consumer Data products and datasets available on our platform are Consumer, Demographic and Interest Database by BIGDBM, Consumers (B2C) by Every Market Media, and B2B Email marketing Cluster by Krill Technologies.

How can I get Consumer Data?

You can get Consumer Data via a range of delivery methods - the right one for you depends on your use case. For example, historical Consumer Data is usually available to download in bulk and delivered using an S3 bucket. On the other hand, if your use case is time-critical, you can buy real-time Consumer Data APIs, feeds and streams to download the most up-to-date intelligence.

What are similar data types to Consumer Data?

Consumer Data is similar to Environmental Data, B2B Data, Energy Data, Real Estate Data, and Geospatial Data. These data categories are commonly used for Marketing and Consumer Data analytics.

What are the most common use cases for Consumer Data?

The top use cases for Consumer Data are Marketing, Audience Targeting, and Audience Segmentation.