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50+ Results

Total Consumer Insights - U.S. Only

by Infutor Data Solutions
Total Consumer Insights is the most comprehensive collection of U.S. consumer shopper data available. ... Total Consumer Insights is a licensed data set that provides rich demographic, behavioral and household
Available for 1 countries
266M Records
10 years of historical data
Starts at
$15,000 / month
Free sample available

Throtle - Consumer Data Intelligence USA with 150+ consumer attributes

by Throtle
Throtle can complete your audience picture by enriching customer data with a full suite of 150 consumer ... Throtle’s Data Intelligence solution fills data gaps and provides a deeper understanding of customer
Available for 1 countries
250 million individuals
100% Quality of Consumer Data - Truth{set} Truthscore™ Index
Available Pricing:
One-off purchase
Monthly License
Yearly License
Usage-based - AnalyticsIQ profile banner
Based in USA
AnalyticsIQ is a predictive marketing data company that creates data to understand the complete view of individuals - regardless of whether they are at home ... - Multimedia Lists profile banner
Multimedia Lists
Based in USA
Multimedia Lists
Data and lists are our business. We compile them, clean them up, merge/purge them, manage them for other companies and we find YOU lists that can target any ...
US Consumers
Consumer Compiled - Stirista profile banner
Based in USA
Stirista features a wide variety of audience types including Geolocation (Visitor Data), B2B, Consumer, Purchase-based, Online Activity, Intent, B2B Technolo...
Data Updated in Real-Time
60 Million
B2B Professionals - Adstra profile banner
Based in USA
Adstra is the new data model for the data-driven enterprise. Adstra comprises a comprehensive suite of portable data and identity solutions. We can ingest an... - ScaleCampaign profile banner
Based in USA
You may believe custom software for your enterprise will be too complex and require resources you just can’t afford. Or, can you afford NOT to with our pe...
240M - FrescoData profile banner
Based in USA
FrescoData is a full-service data and marketing agency. It is a primary source of consumer and business data, identity data and analytics, and offers end-to-...
B2B Contacts
People Data Attributes

The Ultimate Guide to Consumer Data 2021

Learn about consumer data analytics, sources, and collection.

What is Consumer Data?

Consumer data is information all about consumers, from their household, demographic and lifestyle details to their behaviors and buying habits. This dataset is wide-ranging and can provide an insight into all sorts of details about your consumers. If you can access information about your customers’ online shopping behavior - how often they shop, whether they are repeat buyers, how much they spend - you can analyze this and create a detailed customer profile that allows you to market certain products to specific people or demographic groups.

How is Consumer Data collected?

There are many different ways to collect consumer data:
First party data - This data is collected by a first-party when a consumer interacts with their website. It could be their personal details when they register for a site or their buying preferences when they complete a purchase.
Third-party data - These are details that are collected by a third-party by accessing a consumer’s information across a whole host of sites. The third-party then collates this into a detailed consumer profile which can be sold on. Clickstream data comes into play here - you can track how a customer has ended up on your site, which is especially useful if they are a first time buyer. Was your advertising campaign a success? Did they come to your site through social media? Was it through key search terms? By answering these questions you can try this same technique to encourage even more customers to reach your site.

Sometimes information is taken from networking sites or (local) governments to analyze different consumers and make sense of their habits and behavioral choices.

What are the attributes of Consumer Data?

It is hard to define what exact information might appear in a consumer datatset. There are almost limitless details that are provided under the umbrella of consumer data. From an individual’s very basic details, such as name, age, gender, location to more personal things like their shopping habits or online preferences.
Some datasets might tell you about a consumer’s family information or personal interests whereas others might focus on their financial information and purchase habits. It’s the wide scope of data available that means it is important to make sure that a data provider’s dataset meets your personal needs before buying.

What is Consumer Data used for?

Many different businesses and companies use consumer data. Companies use consumer profiles to target their advertising campaigns to those they appeal to. Others use it to improve their response rates and increase their sales opportunities. The benefits of using consumer data are almost endless, but if you pick the right dataset it can massively increase your company’s profitability.

How can a user assess the quality of Consumer Data?

Due to wide amount of consumer data available the best consumer datasets will be tailored to your specific needs. Make sure to ask for a data sample before you buy to ensure that this is the case as there are many different types of consumer datasets out there. Lastly, always make sure to check the data provider’s reviews before you buy.

Who are the best Consumer Data providers?

Finding the right Consumer Data provider for you really depends on your unique use case and data requirements, including budget and geographical coverage. Popular Consumer Data providers that you might want to buy Consumer Data from are AnalyticsIQ, Multimedia Lists, Stirista, Adstra, and ScaleCampaign.

Where can I buy Consumer Data?

Data providers and vendors listed on Datarade sell Consumer Data products and samples. Popular Consumer Data products and datasets available on our platform are Social Handle to Matched to consumer PII by Multimedia Lists, Adstra Consumer | Consumer Data USA, Canada, Australia (232M individuals and 300 data elements) by Adstra, and WalkLists | Consumer Data Lists Household’s Individual Resident Demographic Characteristics USA ( >240M Consumers) by ScaleCampaign.

How can I get Consumer Data?

You can get Consumer Data via a range of delivery methods - the right one for you depends on your use case. For example, historical Consumer Data is usually available to download in bulk and delivered using an S3 bucket. On the other hand, if your use case is time-critical, you can buy real-time Consumer Data APIs, feeds and streams to download the most up-to-date intelligence.

What are similar data types to Consumer Data?

Consumer Data is similar to Environmental Data, B2B Data, Energy Data, Real Estate Data, and Geospatial Data. These data categories are commonly used for Marketing and Audience Targeting.

What are the most common use cases for Consumer Data?

The top use cases for Consumer Data are Marketing, Audience Targeting, and Audience Segmentation.