The Ultimate Guide to Consumer Data 2021
What is Consumer Data?
Consumer data is information all about consumers, from their household, demographic and lifestyle details to their behaviors and buying habits. This dataset is wide-ranging and can provide an insight into all sorts of details about your consumers. If you can access information about your customers’ online shopping behavior - how often they shop, whether they are repeat buyers, how much they spend - you can analyze this and create a detailed customer profile that allows you to market certain products to specific people or demographic groups.
How is Consumer Data collected?
There are many different ways to collect consumer data:
First party data - This data is collected by a first-party when a consumer interacts with their website. It could be their personal details when they register for a site or their buying preferences when they complete a purchase.
Third-party data - These are details that are collected by a third-party by accessing a consumer’s information across a whole host of sites. The third-party then collates this into a detailed consumer profile which can be sold on. Clickstream data comes into play here - you can track how a customer has ended up on your site, which is especially useful if they are a first time buyer. Was your advertising campaign a success? Did they come to your site through social media? Was it through key search terms? By answering these questions you can try this same technique to encourage even more customers to reach your site.
Sometimes information is taken from networking sites or (local) governments to analyze different consumers and make sense of their habits and behavioral choices.
What are the attributes of Consumer Data?
It is hard to define what exact information might appear in a consumer datatset. There are almost limitless details that are provided under the umbrella of consumer data. From an individual’s very basic details, such as name, age, gender, location to more personal things like their shopping habits or online preferences.
Some datasets might tell you about a consumer’s family information or personal interests whereas others might focus on their financial information and purchase habits. It’s the wide scope of data available that means it is important to make sure that a data provider’s dataset meets your personal needs before buying.
What is Consumer Data used for?
Many different businesses and companies use consumer data. Companies use consumer profiles to target their advertising campaigns to those they appeal to. Others use it to improve their response rates and increase their sales opportunities. The benefits of using consumer data are almost endless, but if you pick the right dataset it can massively increase your company’s profitability.
How can a user assess the quality of Consumer Data?
Due to wide amount of consumer data available the best consumer datasets will be tailored to your specific needs. Make sure to ask for a data sample before you buy to ensure that this is the case as there are many different types of consumer datasets out there. Lastly, always make sure to check the data provider’s reviews before you buy.
Who are the best Consumer Data providers?
Finding the right Consumer Data provider for you really depends on your unique use case and data requirements, including budget and geographical coverage. Popular Consumer Data providers that you might want to buy Consumer Data from are AnalyticsIQ, Multimedia Lists, Sirdata, Epsilon, and Mobilewalla.
Where can I buy Consumer Data?
Data providers and vendors listed on Datarade sell Consumer Data products and samples. Popular Consumer Data products and datasets available on our platform are MBI Geodata - Consumer Lifestyles Data based on consumer interests (51 countries, 5 years history) by MBI Geodata, AutoIQ by AnalyticsIQ - Consumer Vehicle Data USA - 118M Households by AnalyticsIQ, and Lifesight Consumer Graph USA | Append 100+ Attributes from 300M+ Consumer Profiles by Lifesight.
How can I get Consumer Data?
You can get Consumer Data via a range of delivery methods - the right one for you depends on your use case. For example, historical Consumer Data is usually available to download in bulk and delivered using an S3 bucket. On the other hand, if your use case is time-critical, you can buy real-time Consumer Data APIs, feeds and streams to download the most up-to-date intelligence.