What is Bidstream Data? Examples, Datasets and Providers
- Overview
- Datasets
- FAQ
- Overview
- Datasets
- FAQ
What is Bidstream Data?
Bidstream data refers to the rich set of information that becomes available during the real-time bidding (RTB) process used to place advertisements on digital platforms. This data is generated every time an ad is auctioned, which occurs within milliseconds, and includes numerous details about the potential ad placement.
Key elements of bidstream data typically include:
- User Information: Device type, browser used, IP address (which can suggest geographic location).
- Contextual Data: Information about the webpage or app where the ad might appear, such as the URL, content type, and keywords associated with the content.
- Ad Specifications: Details about the size and format of the ad, as well as the time and specific placement of the ad impression.
Marketers and advertisers use bidstream data to make informed decisions about where and how to place their ads, aiming to target specific audiences more effectively. The data helps in optimizing ad spend by identifying the most effective ad placements based on user engagement and demographic insights. However, the use of bidstream data also raises privacy concerns, as it involves the collection and use of detailed user information, often without explicit user consent.
Best Bidstream Databases & Datasets
Here is our curated selection of top Bidstream Data sources. We focus on key factors such as data reliability, accuracy, and flexibility to meet diverse use-case requirements. These datasets are provided by trusted providers known for delivering high-quality, up-to-date information.
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WeatherDataAI | Single-Point Historical Weather Data | Global Coverage
Fruit Juice Retail Mapping - Product availability, pricing, shelf visibility, and outlet attributes for packaged fruit juices across retail locations
UK Business Data | Full UK B2B Coverage | Marketable or Analytical
Large Language Model (LLM) Data | 10 Million POI Average Noise Levels | 35 B + Data Points | 100% Traceable Consent
Pollen Data | Pollen Forecast for 35+ Pollen Types | European Coverage | up to 7 days Forecast
Retail Investor Sentiment Analytics-South Korea (RISA-Korea) | Social Media Data | South Korea Coverage
Store Location Data | 230M+ Global POIs & Retail Locations | 5000+ Categories with Restaurant, Retail & Business Coverage
Mobile Attribution Data | Mobile IP Data | 1st Party Data | 100% users are Opt in | USA | CSV format
Truck Mobility Data | Europe & UK coverage
Identity Data | Enrichment | Appends | Enhancements | B2B and B2C
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Frequently Asked Questions
How is the Quality of Bidstream Data Maintained?
The quality of Bidstream Data is ensured through rigorous validation processes, such as cross-referencing with reliable sources, monitoring accuracy rates, and filtering out inconsistencies. High-quality datasets often report match rates, regular updates, and adherence to industry standards.
How Frequently is Bidstream Data Updated?
The update frequency for Bidstream Data varies by provider and dataset. Some datasets are refreshed daily or weekly, while others update less frequently. When evaluating options, ensure you select a dataset with a frequency that suits your specific use case.
Is Bidstream Data Secure?
The security of Bidstream Data is prioritized through compliance with industry standards, including encryption, anonymization, and secure delivery methods like SFTP and APIs. At Datarade, we enforce strict policies, requiring all our providers to adhere to regulations such as GDPR, CCPA, and other relevant data protection standards.
How is Bidstream Data Delivered?
Bidstream Data can be delivered in formats such as CSV, JSON, XML, or via APIs, enabling seamless integration into your systems. Delivery frequencies range from real-time updates to scheduled intervals (daily, weekly, monthly, or on-demand). Choose datasets that align with your preferred delivery method and system compatibility for Bidstream Data.
How Much Does Bidstream Data Cost?
The cost of Bidstream Data depends on factors like the datasets size, scope, update frequency, and customization level. Pricing models may include one-off purchases, monthly or yearly subscriptions, or usage-based fees. Many providers offer free samples, allowing you to evaluate the suitability of Bidstream Data for your needs.
