What is Bidstream Data? Examples, Datasets and Providers

What is Bidstream Data?

Bidstream data refers to the rich set of information that becomes available during the real-time bidding (RTB) process used to place advertisements on digital platforms. This data is generated every time an ad is auctioned, which occurs within milliseconds, and includes numerous details about the potential ad placement.

Key elements of bidstream data typically include:

• User Information: Device type, browser used, IP address (which can suggest geographic location).
• Contextual Data: Information about the webpage or app where the ad might appear, such as the URL, content type, and keywords associated with the content.
• Ad Specifications: Details about the size and format of the ad, as well as the time and specific placement of the ad impression.

Marketers and advertisers use bidstream data to make informed decisions about where and how to place their ads, aiming to target specific audiences more effectively. The data helps in optimizing ad spend by identifying the most effective ad placements based on user engagement and demographic insights. However, the use of bidstream data also raises privacy concerns, as it involves the collection and use of detailed user information, often without explicit user consent.