What is Gaming Audience Data? Examples, Datasets and Providers

What is Gaming Audience Data?

Gaming audience data encompasses insights about gamers’ demographics, preferences, and behaviors. This data helps game developers, marketers, and brands understand and engage with their target audience, optimizing content, advertisements, and experiences tailored to player interests.

What Are Examples of Gaming Audience Data?

Examples of gaming audience data include:

• Demographics: Age, gender, location, and income levels of players.
• Gaming Preferences: Favorite genres, platforms, and game titles.
• Play Frequency: Data on how often and how long players engage with games.
• In-Game Behavior: Player actions, achievements, and progression in games.
• Device Usage: Type of devices used, such as consoles, PCs, or mobile.
• Spending Patterns: In-game purchases, subscriptions, or premium content spending.
• Social Engagement: Interaction with gaming communities, forums, or streaming platforms.
• Time of Day Activity: Peak times for gaming sessions among players.