What is Gaming Audience Data? Examples, Datasets and Providers
What is Gaming Audience Data?
Gaming audience data encompasses insights about gamers’ demographics, preferences, and behaviors. This data helps game developers, marketers, and brands understand and engage with their target audience, optimizing content, advertisements, and experiences tailored to player interests.
What Are Examples of Gaming Audience Data?
Examples of gaming audience data include:
- Demographics: Age, gender, location, and income levels of players.
- Gaming Preferences: Favorite genres, platforms, and game titles.
- Play Frequency: Data on how often and how long players engage with games.
- In-Game Behavior: Player actions, achievements, and progression in games.
- Device Usage: Type of devices used, such as consoles, PCs, or mobile.
- Spending Patterns: In-game purchases, subscriptions, or premium content spending.
- Social Engagement: Interaction with gaming communities, forums, or streaming platforms.
- Time of Day Activity: Peak times for gaming sessions among players.
Best Gaming Audience Databases & Datasets
Here is our curated selection of top Gaming Audience Data sources. We focus on key factors such as data reliability, accuracy, and flexibility to meet diverse use-case requirements. These datasets are provided by trusted providers known for delivering high-quality, up-to-date information.
Gaming audience data / 5B+ profiles / global [US, Euro5, EMEA, APAC, LATAM] / Appnexus XANDR
Gaming audience data / 5B+ profiles / global [US, Euro5, EMEA, APAC, LATAM] / TTD IDs
Gaming audience data / IDFA and GAID / 1B+ profiles / global [US, Euro5, EMEA, APAC, LATAM] / MAID
Opah Labs | Cryptocurrency Data | Global | (Weekly Updated w/ 2B records | Consumer Data) | 4116
Audience data for Programmatic Campaigns / Standard IAB Taxonomy and Gaming Taxonomy / global [US, Euro5, EMEA, APAC, LATAM]
OAN Global Gaming Audience Data | Gamer Behavioral data for Programmatic Campaigns | 500 Player Segments & 1B+ Unique TTD IDs per Month
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Frequently Asked Questions
Where Can I Buy Gaming Audience Data?
You can explore our data marketplace to find a variety of Gaming Audience Data tailored to different use cases. Our verified providers offer a range of solutions, and you can contact them directly to discuss your specific needs.
How is the Quality of Gaming Audience Data Maintained?
The quality of Gaming Audience Data is ensured through rigorous validation processes, such as cross-referencing with reliable sources, monitoring accuracy rates, and filtering out inconsistencies. High-quality datasets often report match rates, regular updates, and adherence to industry standards.
How Frequently is Gaming Audience Data Updated?
The update frequency for Gaming Audience Data varies by provider and dataset. Some datasets are refreshed daily or weekly, while others update less frequently. When evaluating options, ensure you select a dataset with a frequency that suits your specific use case.
Is Gaming Audience Data Secure?
The security of Gaming Audience Data is prioritized through compliance with industry standards, including encryption, anonymization, and secure delivery methods like SFTP and APIs. At Datarade, we enforce strict policies, requiring all our providers to adhere to regulations such as GDPR, CCPA, and other relevant data protection standards.
How is Gaming Audience Data Delivered?
Gaming Audience Data can be delivered in formats such as CSV, JSON, XML, or via APIs, enabling seamless integration into your systems. Delivery frequencies range from real-time updates to scheduled intervals (daily, weekly, monthly, or on-demand). Choose datasets that align with your preferred delivery method and system compatibility for Gaming Audience Data.
How Much Does Gaming Audience Data Cost?
The cost of Gaming Audience Data depends on factors like the datasets size, scope, update frequency, and customization level. Pricing models may include one-off purchases, monthly or yearly subscriptions, or usage-based fees. Many providers offer free samples, allowing you to evaluate the suitability of Gaming Audience Data for your needs.
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