What is Gaming Audience Data? Examples, Datasets and Providers

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Eugenio Caterino
Editor & Data Industry Expert
Gaming audience data captures insights into gaming behaviors and preferences, supporting targeted outreach within the gaming community. Here, you’ll find a guide and curated providers for gaming audience data, with options to explore their datasets.

On This Page:

  • Overview
  • Datasets
  • Attributes
  • FAQ

On This Page:

  • Overview
  • Datasets
  • Attributes
  • FAQ

What is Gaming Audience Data?

Gaming audience data encompasses insights about gamers’ demographics, preferences, and behaviors. This data helps game developers, marketers, and brands understand and engage with their target audience, optimizing content, advertisements, and experiences tailored to player interests.

What Are Examples of Gaming Audience Data?

Examples of gaming audience data include:

  • Demographics: Age, gender, location, and income levels of players.
  • Gaming Preferences: Favorite genres, platforms, and game titles.
  • Play Frequency: Data on how often and how long players engage with games.
  • In-Game Behavior: Player actions, achievements, and progression in games.
  • Device Usage: Type of devices used, such as consoles, PCs, or mobile.
  • Spending Patterns: In-game purchases, subscriptions, or premium content spending.
  • Social Engagement: Interaction with gaming communities, forums, or streaming platforms.
  • Time of Day Activity: Peak times for gaming sessions among players.

Best Gaming Audience Databases & Datasets

Here is our curated selection of top Gaming Audience Data sources. We focus on key factors such as data reliability, accuracy, and flexibility to meet diverse use-case requirements. These datasets are provided by trusted providers known for delivering high-quality, up-to-date information.

Logo of OAN

Gaming audience data / 5B+ profiles / global [US, Euro5, EMEA, APAC, LATAM] / TTD IDs

by OAN
5.0
USA
UK
Germany
+228
Free sample preview
Starts at
$0.50$0.45 / CPM
Logo of OAN

Gaming audience data / 5B+ profiles / global [US, Euro5, EMEA, APAC, LATAM] / Appnexus XANDR

by OAN
5.0
USA
UK
Germany
+228
Free sample preview
Starts at
$0.50$0.45 / CPM
Logo of Exellius Systems

Shopify, Woocommerce Data | Global Shopify Woocommerce Customers | 1.5M+ Contacts | (Verified Email, Direct Dials) | Decision Makers | 20+ Attributes

by Exellius Systems
4.9
USA
UK
Germany
+246
Free sample preview
Starts at
$0.01$0.01 / Cost Per Lead
Logo of Success.ai

B2B Leads Data on SaaS-platform | Access & Export Millions of Leads via Success.ai's SaaS-Platform - Unbeatable Price for Top-Quality Data

by Success.ai
5.0
USA
UK
Germany
+247
Free sample preview
API available
Pricing available upon request
Logo of McGRAW

Opt-In Consumer Masterfile | 273 MM Total Universe B2C Contact Data | 300+ Attributes

by McGRAW
5.0
USA
Free sample preview
API available
Pricing available upon request
Logo of APISCRAPY

OTT (Over-the-Top) Data, Entertainment data, Music Data, Movie Data, IMDB Reviews & Rating Data | Scrape all Publicly available Entertainment Data

by APISCRAPY
4.9
USA
UK
Germany
+60
Free sample preview
API available
Starts at
$25 / month
Logo of The Data Group

The Largest US B2C Third-Party Audience Data|13 Billion Records|Location, Demographic, Purchasing, Psychographic & Behavior Data|100 MM Daily Updates

by The Data Group
5.0
USA
Free sample preview
Starts at
$1 / CPM Per Product
Logo of Salutary Data

US B2B Data Lake | Company & B2B Contact Data for Data Lakes | AI & ML-Ready B2B Data | Unlock Data Lake Potential

by Salutary Data
USA
Free sample preview
API available
Pricing available upon request
Logo of Specialists Marketing Services, Inc.

B2C USA Direct Marketing Data / Lifestyle Interests / Monthly Updates

by Specialists Marketing Services, Inc.
USA
Free sample preview
Pricing available upon request
Logo of OAN

Gaming audience data / IDFA and GAID / 1B+ profiles / global [US, Euro5, EMEA, APAC, LATAM] / MAID

by OAN
5.0
USA
UK
Germany
+228
Free sample preview
Starts at
$0.50$0.45 / CPM

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Main Attributes of Gaming Audience Data

Below, we outline the most popular attributes associated with this type of data—features that data buyers are actively seeking to meet their needs.

Attribute Type Description Action
Contact First Name String The first name of a contact. View 5 datasets
Contact Last Name String The last name (surname) of a contact. View 5 datasets
City Name String The name of a city. View 3 datasets
ZIP Code String The Zone Improvement Plan (ZIP) code of an address. View 3 datasets
Address String The address of a company or contact (street name, number, zip code, city, county, country). View 2 datasets
Company Employee Count String The approx. number of employees working for a company. View 2 datasets

Frequently Asked Questions

How is the Quality of Gaming Audience Data Maintained?

The quality of Gaming Audience Data is ensured through rigorous validation processes, such as cross-referencing with reliable sources, monitoring accuracy rates, and filtering out inconsistencies. High-quality datasets often report match rates, regular updates, and adherence to industry standards.

How Frequently is Gaming Audience Data Updated?

The update frequency for Gaming Audience Data varies by provider and dataset. Some datasets are refreshed daily or weekly, while others update less frequently. When evaluating options, ensure you select a dataset with a frequency that suits your specific use case.

Is Gaming Audience Data Secure?

The security of Gaming Audience Data is prioritized through compliance with industry standards, including encryption, anonymization, and secure delivery methods like SFTP and APIs. At Datarade, we enforce strict policies, requiring all our providers to adhere to regulations such as GDPR, CCPA, and other relevant data protection standards.

How is Gaming Audience Data Delivered?

Gaming Audience Data can be delivered in formats such as CSV, JSON, XML, or via APIs, enabling seamless integration into your systems. Delivery frequencies range from real-time updates to scheduled intervals (daily, weekly, monthly, or on-demand). Choose datasets that align with your preferred delivery method and system compatibility for Gaming Audience Data.

How Much Does Gaming Audience Data Cost?

The cost of Gaming Audience Data depends on factors like the datasets size, scope, update frequency, and customization level. Pricing models may include one-off purchases, monthly or yearly subscriptions, or usage-based fees. Many providers offer free samples, allowing you to evaluate the suitability of Gaming Audience Data for your needs.

Eugenio Caterino

Eugenio Caterino

Editor & Data Industry Expert @ Datarade

Eugenio is an editor and data industry expert with over a decade of experience specializing in B2B data marketplaces and e-commerce platforms. He has a strong background in data analytics, data science, and data management. Eugenio is passionate about helping companies leverage data and technology to drive innovation and business growth, ensuring they can easily and efficiently access the solutions they need.

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