Best Third-Party Audience Datasets, Databases & APIs

Find the right Third-Party Audience Data: Search, preview & buy data securely via Datarade.
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7 Results

Lifesight Audience // 1.2B unique mobile users in APAC, EU, North America and MENA

by Lifesight
Leverage the highest quality interest, demographics, behavioural and geographical mobile audience data ... We have categorized our audience data into consumable categories across various sectors.
Available for 249 countries
946M Device profiles
2 years of historical data
70% match rate
Starts at
$60,000 / year
Free sample available

Audiences -- interest-based targeting audiences for the U.S. and Canada built on real-world consumer visits and behavior

by Gravy Analytics
your next ad campaign with audiences created from trusted location intelligence and verified visit data ... Gravy can also custom create a new audience to reach your desired target group.
Available for 2 countries
250M MAUs in the US
3 years of historical data
100% deterministic data

Ad Fraud data: Blocks bad ad campaigns and creatives from attacking your site and audience

by Otto JS
Security: Blocks bad ad campaigns and creatives from distributing adware, malware, trojans to your audience ... monitoring and blocking keeps your site running fast and clean, while protecting your revenue and customer data
Available for 249 countries
20B up to impressions monthly
4 years of historical data
99% effective at stopping known attacks

Zeotap Customer Data Enrichment

by Zeotap
Blend and enrich on a 1-1 level your 1st party with zeotap’s high-quality 3rd party data – within a secure ... Unlock the full power of your 1st party data and understand customer trigger points.
Available for 104 countries
Pricing available upon request

Adstra Identity Graph | People Identity Data USA (HEM, MAID)

by Adstra
A Person based identity graph that links 1st and 2nd party data for brands and advertising partners, ... A Person based identity graph that links 1st and 2nd party data for brands and advertising partners,
Available for 1 countries
1.1B Cookies
Pricing available upon request

Throtle - Identity Data Onboarding USA Consumers (250M+ individuals, 130M+ households)

by Throtle
Throtle Data Onboarding connects offline CRM data with online cookies and mobile devices (MAIDs), accurately
Available for 1 countries
250 million individuals
90 days of historical data
100% Quality of Consumer Data - Truth{set} Truthscore™ Index
Available Pricing:
One-off purchase
Monthly License
Yearly License

TowerData - Name-Postal-Email - B2C Contact Data for USA

by TowerData
The TowerData Name/Postal/Email database is 1B unique records of first name, last name, mailing address, city, st, zip+4, email address and source info. The postal addresses are CASS certified and...
Available for 1 countries
Available Pricing:
Yearly License
Usage-based - Lifesight profile banner
Based in USA
Lifesight is a data & analytics company specializing in customer intelligence. We collect, enrich and distribute high quality online and offline consumer beh...
5.2 B
Event per Day
1.6 B
Consumer Profiles
Brands Tracked - Gravy Analytics profile banner
Gravy Analytics
Based in USA
Gravy Analytics
Gravy Analytics is the enterprise location technology company providing actionable intelligence to businesses. The company brings data about people, places, ...
deterministic data
600 MM
MAUs globally
2K+ brands
represented - Otto JS profile banner
Otto JS
Based in USA
Otto JS
otto provides security solutions to security software companies, MSSPs, researchers and Fortune 500 companies. The otto intelligence engine is powered by a c...
Attacks Mitigated - Throtle profile banner
Based in USA
Empowering brands with the most accurate 1:1 view of their customers, across channels and devices.
US Individuals
Privacy Compliant
Deterministic Matching - Zeotap profile banner
Based in Germany
Zeotap is a Customer Intelligence Platform (CIP) that helps companies better understand their customers and predict behaviors, to invest in more meaningful e...
Match Rate
Data Profiles
Channel Integrations - Adstra profile banner
Based in USA
Adstra is the new data model for the data-driven enterprise. Adstra comprises a comprehensive suite of portable data and identity solutions. We can ingest an...

The Ultimate Guide to Third-Party Audience Data 2022

Learn about third-party audience data analytics, sources, and collection.

What is Third-Party Audience Data?

Third-party audience data is data that can be bought from outside sources which did not originally collect that data. It is collated by large data aggregators who take the data from various different websites where it was originally generated in one big dataset and then sold on. The entity collecting the data does not have a direct relationship with the user whose information is being collected.

How is Third-Party Audience data collected?

Third-party audience data is usually collected by data management platforms (DMPs) or data providers to create targeted profile segements that can then be sold onto companies and businesses for their own use, such as in marketing campaigns. Third-party audience data is collected by taking basic data points and compiling them into segments of a user’s profile to understand their online habits and behavior.

What are the attributes of Third-Party Audience Data?

Third-party audience data can include any information from basic details, such as location and email address, to more detailed information about a consumer’s behavior. Typically a third-party audience dataset will include information that is related so that you receive a specific profile segment about each user. By collecting information from different websites, third party data collectors can put together an accurate profile on a user’s interests and habits by tracking their actions online using cookies.

What is Third-Party Audience Data used for?

Businesses use third-party data because it provides a breadth of information about consumers that can’t be gained from first-party data. This data is used to better understand consumer habits and to provide effective marketing tailored to each user’s own specific interests. Third-party data is therefore integral to many marketing campaigns as it provides a much broader insight into consumers’ habits than first party data is able to.

How can a user assess the quality of Third-Party Data?

The best third party datasets will provide accurate information on consumers’ interests and habits to allow you the best insights into the things they like. Before buying any third-party data, make sure check the data provider’s reviews and ask for a data sample to make sure that their data fits your business’ needs.

Where can I buy Third-Party Audience Data?

Data providers and vendors listed on Datarade sell Third-Party Audience Data products and samples. Popular Third-Party Audience Data products and datasets available on our platform are Lifesight Audience // 1.2B unique mobile users in APAC, EU, North America and MENA by Lifesight, Audiences – interest-based targeting audiences for the U.S. and Canada built on real-world consumer visits and behavior by Gravy Analytics, and Ad Fraud data: Blocks bad ad campaigns and creatives from attacking your site and audience by Otto JS.

How can I get Third-Party Audience Data?

You can get Third-Party Audience Data via a range of delivery methods - the right one for you depends on your use case. For example, historical Third-Party Audience Data is usually available to download in bulk and delivered using an S3 bucket. On the other hand, if your use case is time-critical, you can buy real-time Third-Party Audience Data APIs, feeds and streams to download the most up-to-date intelligence.

What are similar data types to Third-Party Audience Data?

Third-Party Audience Data is similar to In-Market Audience Data, Seasonal Audience Data, Mobile Audience Data, Audience Targeting Data, and Interest-based Audience Data. These data categories are commonly used for Online Advertising and Location-based Audiences.

What are the most common use cases for Third-Party Audience Data?

The top use cases for Third-Party Audience Data are Online Advertising, Location-based Audiences, and Audience Activation.