What is Third-Party Audience Data? Examples, Datasets and Providers

Third-party audience data aggregates information from external sources, valuable for expanding reach and audience analysis. Discover our guide and recommendations for third-party audience data sources, with options to review datasets and compare providers.
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Eugenio Caterino
Editor & Data Industry Expert

What is Third-Party Audience Data?

Third-party audience data refers to information collected by external sources about individuals’ online behavior, demographics, and interests. It is obtained from various websites, apps, and data providers unrelated to the organization using it. This data helps businesses gain insights into their target audience, personalize marketing campaigns, and make data-driven decisions.

What Are Examples of Third-Party Audience Data?

Examples of Third-Party Audience Data include demographic information, browsing behavior, purchase history, and social media activity. Third-Party Audience Data is used by businesses and marketers to enhance their understanding of target audiences, improve targeting and personalization in advertising campaigns, and make data-driven decisions. In this page, you’ll find the best data sources for buying 3rd party data, a list of 3rd party data providers, and access to third-party databases.

Best Third-Party Audience Datasets & APIs

4.8(9)

Redmob: Third-Party Audience I Global I 1.5B Users & Real-Time

by Redmob
Available for 116 countries
1.5B MAID
0 days of historical data
100% Stable users
Starts at
$50,000 / year
Free sample preview

Datastream Group Third-Party Audience Data | Leading Data-as-a-Service Platform

by Datasys
Available for 2 countries
4 billion plus
3 years of historical data
90% accuracy
Starts at
$2 / /M
Free sample preview
5.0(2)
Starts at
$0.10 / Match
Free sample preview
5.0(1)
Pricing available upon request
Starts at
$2,000 / purchase
Free sample preview
5.0(2)
Starts at
$1 / CPM Per Product
Free sample preview
4.9(2)

Factori Audience Data| 1.2B unique mobile users in APAC, EU, North America and MENA

by Factori
Available for 249 countries
946M Device profiles
2 years of historical data
95% match rate
Starts at
$5,000 / month
Free sample preview
5.0(3)
Pricing available upon request
4.8(9)

Redmob: Audience Targeting I Global I 1.5B Users & Real-Time

by Redmob
Available for 101 countries
1.5B MAID
0 days of historical data
100% MAID
Starts at
$50,000 / year
Free sample preview
5.0(1)

Unacast Audience Targeting Data - 1Bn MAIDs

Available for 2 countries
250M MAUs in the US
3 years of historical data
100% deterministic data
Starts at
$2 / CPM

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Top Third-Party Audience Data Providers

When choosing third-party audience data providers, consider factors such as data accuracy, coverage, freshness, segmentation capabilities, data source transparency, compliance with privacy regulations, data quality assurance processes, integration options, and pricing models.

Third-Party Audience Data Use Cases