What is Third-Party Audience Data? Examples, Datasets and Providers

Datarade Marketplace Logo
Eugenio Caterino
Editor & Data Industry Expert
Third-party audience data aggregates information from external sources, valuable for expanding reach and audience analysis. Discover our guide and recommendations for third-party audience data sources, with options to review datasets and compare providers.

On This Page:

  • Overview
  • Datasets
  • Providers
  • Use Cases
  • Attributes
  • FAQ

On This Page:

  • Overview
  • Datasets
  • Providers
  • Use Cases
  • Attributes
  • FAQ

What is Third-Party Audience Data?

Third-party audience data refers to information collected by external sources about individuals’ online behavior, demographics, and interests. It is obtained from various websites, apps, and data providers unrelated to the organization using it. This data helps businesses gain insights into their target audience, personalize marketing campaigns, and make data-driven decisions.

What Are Examples of Third-Party Audience Data?

Examples of Third-Party Audience Data include demographic information, browsing behavior, purchase history, and social media activity. Third-Party Audience Data is used by businesses and marketers to enhance their understanding of target audiences, improve targeting and personalization in advertising campaigns, and make data-driven decisions. In this page, you’ll find the best data sources for buying 3rd party data, a list of 3rd party data providers, and access to third-party databases.

Best Third-Party Audience Databases & Datasets

Here is our curated selection of top Third-Party Audience Data sources. We focus on key factors such as data reliability, accuracy, and flexibility to meet diverse use-case requirements. These datasets are provided by trusted providers known for delivering high-quality, up-to-date information.

Logo of OAN

OAN Global Third Party Audience Data | Targeted Audiences for Programmatic Campaigns | 800+ IAB-Compliant Segments | GDPR & CCPA Compliant

by OAN
5.0
USA
UK
Germany
+128
Pricing available upon request
Logo of Accurate Append

Accurate Append | Verified US Third Party Audience Data | Demographics/Wealth/Donation History & More | High Match Rate | Batch & API Delivery

by Accurate Append
5.0
USA
Free sample preview
API available
Starts at
$0.10 / Match
Logo of The Data Group

The Largest US B2C Third-Party Audience Data|13 Billion Records|Location, Demographic, Purchasing, Psychographic & Behavior Data|100 MM Daily Updates

by The Data Group
5.0
USA
Free sample preview
Starts at
$1 / CPM Per Product
Logo of Thomson Data

Data Licensing - ABM Data- 152+ Million Contacts | 13+ Million Companies - Updated Monthly Basis

by Thomson Data
4.7
USA
UK
Germany
+247
Free sample preview
Starts at
$20,000 / year
Logo of dataplor

Europe Point of Interest (POI) Data | 55+ million Places and Locations

by dataplor
5.0
UK
Germany
France
+48
Free sample preview
Pricing available upon request
Logo of McGRAW

Opt-In Consumer Masterfile | 273 MM Total Universe B2C Contact Data | 300+ Attributes

by McGRAW
5.0
USA
Free sample preview
API available
Pricing available upon request
Logo of Cybba Inc.

Cybba Audience Targeting Data | Behavioral Audiences | Country | State | Browsing Sector | Browsing Sub-sector | HEM: SHA1, SHA256, MD5

by Cybba Inc.
USA
Free sample preview
Starts at
$3,000 / month
Logo of Salutary Data

Data Enrichment, CRM Enrichment, and Lead Enrichment | U.S. Contact Data, Company Data, Email, Mobile Phone, B2B, Lead Generation

by Salutary Data
USA
Free sample preview
API available
Pricing available upon request
Logo of Rhetorik

Rhetorik | Business Data / Company B2B Data | 278m+ Businesses Worldwide | Tracked and Verified Monthly

by Rhetorik
USA
UK
Germany
+246
API available
Pricing available upon request
Logo of AutoScraping

Autoscraping | USA Private Schools | Tuition, Student Demographics & Annual Updates

by AutoScraping
USA
Free sample preview
Starts at
$1,000 / year

Can't find the data you're looking for?

Let data providers come to you by posting your request

Post your request

Top Third-Party Audience Data Providers & Companies

When choosing third-party audience data providers, consider factors such as data accuracy, coverage, freshness, segmentation capabilities, data source transparency, compliance with privacy regulations, data quality assurance processes, integration options, and pricing models.

Third-Party Audience Data is essential for a wide range of business applications, offering valuable insights and driving opportunities across industries. Below, we have highlighted the most significant use cases for Third-Party Audience Data.

Main Attributes of Third-Party Audience Data

Below, we outline the most popular attributes associated with this type of data—features that data buyers are actively seeking to meet their needs.

Attribute Type Description Action
Postal Code String The postal code of an address. View 89 datasets
Company Employee Count String The approx. number of employees working for a company. View 84 datasets
Company Industry String The industry classification of a company. View 82 datasets
Country Code Alpha-2 String The country code in Alpha-2 format (ISO 3166) View 72 datasets
State Name String The name of a state. View 72 datasets
Latitude Float The latitude of a point on earth's surface. Commonly abbreviated as "lat". View 70 datasets

Frequently Asked Questions

How is the Quality of Third-Party Audience Data Maintained?

The quality of Third-Party Audience Data is ensured through rigorous validation processes, such as cross-referencing with reliable sources, monitoring accuracy rates, and filtering out inconsistencies. High-quality datasets often report match rates, regular updates, and adherence to industry standards.

How Frequently is Third-Party Audience Data Updated?

The update frequency for Third-Party Audience Data varies by provider and dataset. Some datasets are refreshed daily or weekly, while others update less frequently. When evaluating options, ensure you select a dataset with a frequency that suits your specific use case.

Is Third-Party Audience Data Secure?

The security of Third-Party Audience Data is prioritized through compliance with industry standards, including encryption, anonymization, and secure delivery methods like SFTP and APIs. At Datarade, we enforce strict policies, requiring all our providers to adhere to regulations such as GDPR, CCPA, and other relevant data protection standards.

How is Third-Party Audience Data Delivered?

Third-Party Audience Data can be delivered in formats such as CSV, JSON, XML, or via APIs, enabling seamless integration into your systems. Delivery frequencies range from real-time updates to scheduled intervals (daily, weekly, monthly, or on-demand). Choose datasets that align with your preferred delivery method and system compatibility for Third-Party Audience Data.

How Much Does Third-Party Audience Data Cost?

The cost of Third-Party Audience Data depends on factors like the datasets size, scope, update frequency, and customization level. Pricing models may include one-off purchases, monthly or yearly subscriptions, or usage-based fees. Many providers offer free samples, allowing you to evaluate the suitability of Third-Party Audience Data for your needs.

What Are Similar Data Types to Third-Party Audience Data?

Third-Party Audience Data is similar to other data types, such as Audience Targeting Data, Digital Audience Data, Gaming Audience Data, User Profiles Data, and Purchase Intent Data. These related categories are often used together for applications like Audience Activation.

Eugenio Caterino

Eugenio Caterino

Editor & Data Industry Expert @ Datarade

Eugenio is an editor and data industry expert with over a decade of experience specializing in B2B data marketplaces and e-commerce platforms. He has a strong background in data analytics, data science, and data management. Eugenio is passionate about helping companies leverage data and technology to drive innovation and business growth, ensuring they can easily and efficiently access the solutions they need.

Request Data
Find the right data for your needs Post a data request
Join as a provider
Are you a Third-Party Audience Data provider? Sign up as a data provider