What is Third-Party Audience Data? Examples, Datasets and Providers
What is Third-Party Audience Data?
Third-party audience data refers to information collected by external sources about individuals’ online behavior, demographics, and interests. It is obtained from various websites, apps, and data providers unrelated to the organization using it. This data helps businesses gain insights into their target audience, personalize marketing campaigns, and make data-driven decisions.
What Are Examples of Third-Party Audience Data?
Examples of Third-Party Audience Data include demographic information, browsing behavior, purchase history, and social media activity. Third-Party Audience Data is used by businesses and marketers to enhance their understanding of target audiences, improve targeting and personalization in advertising campaigns, and make data-driven decisions. In this page, you’ll find the best data sources for buying 3rd party data, a list of 3rd party data providers, and access to third-party databases.
Best Third-Party Audience Datasets & APIs
Redmob: Third-Party Audience I Global I 1.5B Users & Real-Time
Datastream Group Third-Party Audience Data | Leading Data-as-a-Service Platform
Accurate Append | Verified US Third Party Audience Data | Demographics/Wealth/Donation History & More | High Match Rate | Batch & API Delivery
OAN Global Third Party Audience Data | Targeted Audiences for Programmatic Campaigns | 800+ IAB-Compliant Segments | GDPR & CCPA Compliant
SocialSift US Third-Party Audience Data | 104M+ Unique Records, 80 Consumer Segments | 85% Match Rate | Audience Segments based on Demographic Data
The Largest US B2C Third-Party Audience Data|13 Billion Records|Location, Demographic, Purchasing, Psychographic & Behavior Data|100 MM Daily Updates
Redmob: Audience Targeting I Global I 1.5B Users & Real-Time
Factori Audience Data| 1.2B unique mobile users in APAC, EU, North America and MENA
Unacast Audience Targeting Data - 1Bn MAIDs
Digital Audience Data | VisitIQ™: Advanced Audience Segmentation Platform for Digital Marketers.
Monetize data on Datarade Marketplace
Top Third-Party Audience Data Providers
When choosing third-party audience data providers, consider factors such as data accuracy, coverage, freshness, segmentation capabilities, data source transparency, compliance with privacy regulations, data quality assurance processes, integration options, and pricing models.
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RedmobBased in UAEWe possess a profound understanding of the impact of big data and research in crafting robust, unique data segments tailored specifically for mobility analyt... -
DatasysBased in USADatasys compiles one of the largest consumer and business data sets in the world. We use our expansive data and technology platforms to help companies more a... -
FactoriBased in USAFactori is a flexible and adaptable data provider. We help you make smarter decisions and build better solutions based on real world location data. -
Gravy Analytics by UnacastBased in USAGravy Analytics and Unacast Merge to Become Leader in Location Data and Insights! Together, the new company’s strength is in its diversified client base and ...
Third-Party Audience Data Use Cases
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