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Third-Party Audience Data

Third party data is information relating to user behaviour and demographics. It’s mostly used by marketers and advertisers e.g. in programmatic advertising and audience targeting. Datarade helps you find the right 3rd party data provides and datasets.

Top Third-Party Audience Data APIs, Datasets, and Databases

Find the top commercial Third-Party Audience Data sets, feeds and streams.

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Throtle Data Onboarding

by Throtle
Accurately reach prospects and customers online across multiple screens and devices.
Volume250 million individuals, 130 million households
Quality70% Average Match Rate, 100% Quality of Consumer Data - Truth{set} Truthscore™ Index
Country
USA
Canada
Mexico
+ 10 others
History90 days of past data available
Use CaseOnline Marketing, Online Advertising + 4 more
Available Pricing:
One-off purchase
Monthly license
Yearly license
Usage-based
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Adstra Identity Graph

by Adstra
A Person based identity graph that links 1st and 2nd party data for brands and advertising partners, across media, supporting continued seamless targeting in a post 3rd Party cookie world. Is uni...
Volume232M Consumers, 150M Households
Country
USA
Use CaseIdentity-Based Targeting, Identity Resolution + 3 more
Pricing available upon request
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TowerData - Name-Postal-Email

by TowerData
The TowerData Name/Postal/Email database is 1B unique records of first name, last name, mailing address, city, st, zip+4, email address and source info. The postal addresses are CASS certified and...
Country
USA
Use CaseAddress Validation
Available Pricing:
Yearly license
Usage-based
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US SuperMobile file

by Datastream Group
over 150MM MAIDs matched to PII.
Country
USA
Canada
Mexico
+ 10 others
Use CaseData Enrichment, Consumer Intelligence + 3 more
Available Pricing:
One-off purchase
Monthly license
Yearly license
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Top Third-Party Audience Data Providers, Vendors, and Companies

Find the top Third-Party Audience Data aggregators, suppliers, and firms.

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Based in United States of America

Lotame is the leading unstacked data solutions company that helps publishers, marketers and agencies find new customers, increase engagement, and grow revenue. Our real-time data management technol...

Based in United States of America

Oracle Datalogix is a data provider offering Demographic Data, In-Market Audience Data, Consumer Lifestyle Data, and Third-Party Audience Data. They are headquartered in United States of America.

Based in United States of America

Stirista is a data provider offering Custom Audience Data, Online Purchase Data, Consumer Data, Third-Party Audience Data, Email Address Data, B2B Leads Data, B2B Contact Data, Consumer Marketing D...

Based in Japan

Intimate Merger is a data provider offering Third-Party Audience Data, Demographic Data, Interest Data, In-Market Audience Data, Brand Affinity Data, and Merger & Acquisition Data. They are headqua...

Based in United States of America

comScore Inc. is a data provider offering Third-Party Audience Data, Identity Graph Data, and Research Data. They are headquartered in United States of America. comScore Inc. offers datasets in cou...

Based in Denmark

Geomatic is a data provider offering Third-Party Audience Data, B2B Contact Data, B2B Leads Data, and Address Data. They are headquartered in Denmark.

Based in United States of America

Founded in 1969, Acxiom focuses on creating the best possible insights across the most sources of data, effectively harnessing big data about real consumers for recognition, targeting, and measurem...

Based in Germany

Zeotap is a Customer Intelligence Platform that helps brands understand customers and predict behavior, empowering them to invest in customer relationships and products that matter. It offers data ...

Based in United States of America

Mobilewalla provides device-ID based consumer segments for targeting mobile in-app audiences on Android and iOS. Mobilewalla’s audience segments are created by applying an entirely new class of inf...

The Ultimate Guide to Third-Party Audience Data 2020

Learn everything about Third-Party Audience Data. Understand data sources, popular use cases, and data quality.

What is Third-Party Audience Data?

Third-party audience data is data that can be bought from outside sources which did not originally collect that data. It is collated by large data aggregators who take the data from various different websites where it was originally generated in one big dataset and then sold on. The entity collecting the data does not have a direct relationship with the user whose information is being collected.

How is Third-Party Audience data collected?

Third-party audience data is usually collected by data management platforms (DMPs) or data providers to create targeted profile segements that can then be sold onto companies and businesses for their own use, such as in marketing campaigns. Third-party audience data is collected by taking basic data points and compiling them into segments of a user’s profile to understand their online habits and behavior.

What are the attributes of Third-Party Audience Data?

Third-party audience data can include any information from basic details, such as location and email address, to more detailed information about a consumer’s behavior. Typically a third-party audience dataset will include information that is related so that you receive a specific profile segment about each user. By collecting information from different websites, third party data collectors can put together an accurate profile on a user’s interests and habits by tracking their actions online using cookies.

What is Third-Party Audience Data used for?

Businesses use third-party data because it provides a breadth of information about consumers that can’t be gained from first-party data. This data is used to better understand consumer habits and to provide effective marketing tailored to each user’s own specific interests. Third-party data is therefore integral to many marketing campaigns as it provides a much broader insight into consumers’ habits than first party data is able to.

How can a user assess the quality of Third-Party Data?

The best third party datasets will provide accurate information on consumers’ interests and habits to allow you the best insights into the things they like. Before buying any third-party data, make sure check the data provider’s reviews and ask for a data sample to make sure that their data fits your business’ needs.

Categories Related to Third-Party Audience Data

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Popular Third-Party Audience Data Use Cases

Find out the most common applications of Third-Party Audience Data.