Third-Party Audience Data: Definition, Uses & Datasets to buy in 2023
What is Third-Party Audience Data?
Third-party audience data refers to information collected by external sources about individuals’ online behavior, demographics, and interests. It is obtained from various websites, apps, and data providers unrelated to the organization using it. This data helps businesses gain insights into their target audience, personalize marketing campaigns, and make data-driven decisions.
Examples of Third-Party Audience Data include demographic information, browsing behavior, purchase history, and social media activity. Third-Party Audience Data is used by businesses and marketers to enhance their understanding of target audiences, improve targeting and personalization in advertising campaigns, and make data-driven decisions. In this page, you’ll find the best data sources for buying 3rd party data, a list of 3rd party data providers, and access to third-party databases.
Best Third-Party Audience Data Databases & Datasets
Here is Datarade's curated selection of top Third-Party Audience Data. These trusted databases and datasets offer high-quality, up-to-date information.
Redmob: Third-Party Audience for 1.5 Billion Identifiers - Global
Datastream Group Third-Party Audience Data | Leading Data-as-a-Service Platform
Factori Audience Data| 1.2B unique mobile users in APAC, EU, North America and MENA
OAN Global Third Party Audience Data | Targeted Audiences for Programmatic Campaigns | 800+ IAB-Compliant Segments | GDPR & CCPA Compliant
SocialSift US Third-Party Audience Data | 104M+ Unique Records, 80 Consumer Segments | 85% Match Rate | Audience Segments based on Demographic Data
Unacast Audience Targeting Data - 7,000+ precision audiences
Birds Eye Blue USA Audience Data | Big Data Marketing Audiences via Email & Social Media Insights (Programmatic Ads, Social & Email Re-Targeting)
Redmob: Audience Targeting Data for 1.5 Billion devices - Global
SocialSift US Audience Data | 104M+ Unique Records, 80 Consumer Segments | 85% Match Rate | Third-Party Audience Segments based on Demographic Data
Top Third-Party Audience Data Providers & Companies
When choosing third-party audience data providers, consider factors such as data accuracy, coverage, freshness, segmentation capabilities, data source transparency, compliance with privacy regulations, data quality assurance processes, integration options, and pricing models.
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RedmobBased in Singapore
We possess a profound understanding of the impact of big data and research in crafting robust, unique data segments tailored specifically for mobility analyt... -
OANBased in Poland
OAN is a provider of high-quality audience data. Gaming data is just a part of all audience data we provide. We deliver millions of users’ profiles collected... -
Datastream GroupBased in USA
Our Dedicated team is ready to create an innovative data solution that is tuned to your business needs. -
FactoriBased in USA
Factori is a flexible and adaptable data provider. We help you make smarter decisions and build better solutions based on real world location data. -
Gravy Analytics by UnacastBased in USA
Gravy Analytics and Unacast Merge to Become Leader in Location Data and Insights! Together, the new company’s strength is in its diversified client base and ...
Popular Use Cases
Third-Party Audience Data plays a pivotal role in various business applications, offering valuable insights and opportunities across industries.
Frequently Asked Questions
Where can I buy Third-Party Audience Data?
Data providers and vendors listed on Datarade sell Third-Party Audience Data products and samples. Popular Third-Party Audience Data products and datasets available on our platform are Redmob: Third-Party Audience for 1.5 Billion Identifiers - Global by Redmob, Datastream Group Third-Party Audience Data | Leading Data-as-a-Service Platform by Datastream Group, and Factori Audience Data| 1.2B unique mobile users in APAC, EU, North America and MENA by Factori.
How can I get Third-Party Audience Data?
You can get Third-Party Audience Data via a range of delivery methods - the right one for you depends on your use case. For example, historical Third-Party Audience Data is usually available to download in bulk and delivered using an S3 bucket. On the other hand, if your use case is time-critical, you can buy real-time Third-Party Audience Data APIs, feeds and streams to download the most up-to-date intelligence.
What are similar data types to Third-Party Audience Data?
Third-Party Audience Data is similar to Audience Targeting Data, Digital Audience Data, Gaming Audience Data, User Profiles Data, and Purchase Intent Data. These data categories are commonly used for Audience Activation.
What are the most common use cases for Third-Party Audience Data?
The top use cases for Third-Party Audience Data are Audience Activation.