Buy Third-Party Audience Data

Third party data is information relating to user behaviour and demographics. It’s mostly used by marketers and advertisers e.g. in programmatic advertising and audience targeting. Datarade helps you find the right 3rd party data provides and datasets. Learn more →
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Our Data Partners
US SuperMobile file
by Datastream Group
13 countries covered
over 150MM MAIDs matched to PII.
1 country covered
The TowerData Name/Postal/Email database is 1B unique records of first name, last name, mailing address, city, st, zip+4, email address and source info. The...
10K recordings
100% speech data
1 country covered
Dataset to analyze keywords in the speech dataset
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Based in USA
Lotame is the leading unstacked data solutions company that helps publishers, marketers and agencies find new customers, increase engagement, and grow revenu...
Zapr is a data provider offering Audience Data, Third-Party Audience Data, and TV Viewership Data.
Oracle Datalogix
Based in USA
Oracle Datalogix is a data provider offering Demographic Data, In-Market Audience Data, Consumer Lifestyle Data, and Third-Party Audience Data. They are head...
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The Ultimate Guide to Third-Party Audience Data 2021

Learn everything about Third-Party Audience Data. Understand data sources, popular use cases, and data quality.

What is Third-Party Audience Data?

Third-party audience data is data that can be bought from outside sources which did not originally collect that data. It is collated by large data aggregators who take the data from various different websites where it was originally generated in one big dataset and then sold on. The entity collecting the data does not have a direct relationship with the user whose information is being collected.

How is Third-Party Audience data collected?

Third-party audience data is usually collected by data management platforms (DMPs) or data providers to create targeted profile segements that can then be sold onto companies and businesses for their own use, such as in marketing campaigns. Third-party audience data is collected by taking basic data points and compiling them into segments of a user’s profile to understand their online habits and behavior.

What are the attributes of Third-Party Audience Data?

Third-party audience data can include any information from basic details, such as location and email address, to more detailed information about a consumer’s behavior. Typically a third-party audience dataset will include information that is related so that you receive a specific profile segment about each user. By collecting information from different websites, third party data collectors can put together an accurate profile on a user’s interests and habits by tracking their actions online using cookies.

What is Third-Party Audience Data used for?

Businesses use third-party data because it provides a breadth of information about consumers that can’t be gained from first-party data. This data is used to better understand consumer habits and to provide effective marketing tailored to each user’s own specific interests. Third-party data is therefore integral to many marketing campaigns as it provides a much broader insight into consumers’ habits than first party data is able to.

How can a user assess the quality of Third-Party Data?

The best third party datasets will provide accurate information on consumers’ interests and habits to allow you the best insights into the things they like. Before buying any third-party data, make sure check the data provider’s reviews and ask for a data sample to make sure that their data fits your business’ needs.

Who are the best Third-Party Audience Data providers?

Finding the right Third-Party Audience Data provider for you really depends on your unique use case and data requirements, including budget and geographical coverage. Popular Third-Party Audience Data providers that you might want to buy Third-Party Audience Data from are Lotame, Zapr, Oracle Datalogix, Stirista, and Intimate Merger.

Where can I buy Third-Party Audience Data?

Data providers and vendors listed on Datarade sell Third-Party Audience Data products and samples. Popular Third-Party Audience Data products and datasets available on our platform are US SuperMobile file by Datastream Group, TowerData - Name-Postal-Email by TowerData, and Keyword spotting speech dataset by Automaton AI .

How can I get Third-Party Audience Data?

You can get Third-Party Audience Data via a range of delivery methods - the right one for you depends on your use case. For example, historical Third-Party Audience Data is usually available to download in bulk and delivered using an S3 bucket. On the other hand, if your use case is time-critical, you can buy real-time Third-Party Audience Data APIs, feeds and streams to download the most up-to-date intelligence.

What are similar data types to Third-Party Audience Data?

Third-Party Audience Data is similar to In-Market Audience Data, Seasonal Audience Data, Interest-based Audience Data, Custom Audience Data, and Second-Party Audience Data. These data categories are commonly used for Customer Data Insights and Third-Party Audience Data analytics.

What are the most common use cases for Third-Party Audience Data?

The top use cases for Third-Party Audience Data are Customer Data Insights.