What is Third-Party Audience Data? Examples, Datasets and Providers
- Overview
- Datasets
- Providers
- Use Cases
- Attributes
- FAQ
- Overview
- Datasets
- Providers
- Use Cases
- Attributes
- FAQ
What is Third-Party Audience Data?
Third-party audience data refers to information collected by external sources about individuals’ online behavior, demographics, and interests. It is obtained from various websites, apps, and data providers unrelated to the organization using it. This data helps businesses gain insights into their target audience, personalize marketing campaigns, and make data-driven decisions.
What Are Examples of Third-Party Audience Data?
Examples of Third-Party Audience Data include demographic information, browsing behavior, purchase history, and social media activity. Third-Party Audience Data is used by businesses and marketers to enhance their understanding of target audiences, improve targeting and personalization in advertising campaigns, and make data-driven decisions. In this page, you’ll find the best data sources for buying 3rd party data, a list of 3rd party data providers, and access to third-party databases.
Best Third-Party Audience Databases & Datasets
Here is our curated selection of top Third-Party Audience Data sources. We focus on key factors such as data reliability, accuracy, and flexibility to meet diverse use-case requirements. These datasets are provided by trusted providers known for delivering high-quality, up-to-date information.
OAN Global Third Party Audience Data | Targeted Audiences for Programmatic Campaigns | 800+ IAB-Compliant Segments | GDPR & CCPA Compliant
Audience Data | 330M+ Global Devices | Audience Targeting & Advertising | API Delivery
Cybba Audience Targeting Data | Behavioral Audiences | Country | State | Browsing Sector | Browsing Sub-sector | HEM: SHA1, SHA256, MD5
Data Enrichment, CRM Enrichment, and Lead Enrichment | U.S. Contact Data, Company Data, Email, Mobile Phone, B2B, Lead Generation
Opt-In Consumer Masterfile | 273 MM Total Universe B2C Contact Data | 300+ Attributes
Identity Graph Data | 1.8 billion Consumer Email database to power Identity Graph, Identity Linkage, and Customer Recognition
Europe Point of Interest (POI) Data | 55+ million Places and Locations
Audience Targeting Data | 330M+ Global Devices | Audience Data & Advertising | API Delivery
Data Licensing - ABM Data- 152+ Million Contacts | 13+ Million Companies - Updated Monthly Basis
Rhetorik | Business Data / Company B2B Data | 278m+ Businesses Worldwide | Tracked and Verified Monthly
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Top Third-Party Audience Data Providers & Companies
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Redmob
CoverageUSACanada+162VDiving into the world of data-driven advertising with Redmob has been a game-changer. Their real-time, global data solutions enable me to build scalable audiences effortlessly. What truly sets them apart is the personalized support, turning data into a powerful ally in crafting successful advertising strategies.
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Datasys
CoverageUSAUK+248Datasys compiles one of the largest consumer and business data sets in the world. We use our expansive data and technology platforms to help companies more accurately target their ideal customers and provide intelligent marketing solutions.Scalelarge quantitiesAccurateconstantly updated & verified250M +Full consumer profiles -
Factori
CoverageUSAUK+247BMobility data was used to track where people flock during quarantine, and to understand how people moved out of the urban centers and to the provinces. Might also be used for retail clients to understand what adjustments are needed to adapt better to the situation.
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Unacast
CoverageUSAUK+248VLeveraging geolocation data for Airport Planning. We provided a strong and successful case for adding flights to a medium sized airport. Two airlines added flights following the analysis. The successful pilot is being turned into a tool for airport administrators. In the tool, managers can see the origins and end destinations of travelers flowing through their terminals. They can also identify volume and type of leakage to other transportation terminals - both alternate airports and other modes of travel like bus and train. Gravy Analytics' data product showing visitations was optimal for this use case.
Popular Use Cases for Third-Party Audience Data
Third-Party Audience Data is essential for a wide range of business applications, offering valuable insights and driving opportunities across industries. Below, we have highlighted the most significant use cases for Third-Party Audience Data.
Main Attributes of Third-Party Audience Data
Below, we outline the most popular attributes associated with this type of data—features that data buyers are actively seeking to meet their needs.
| Attribute | Type | Description | Action |
|---|---|---|---|
| String | The postal code of an address. | View 90 datasets | |
| String | The approx. number of employees working for a company. | View 84 datasets | |
| String | The industry classification of a company. | View 82 datasets | |
| String | The name of a state. | View 72 datasets | |
| String | The country code in Alpha-2 format (ISO 3166) | View 71 datasets | |
| Float | The latitude of a point on earth's surface. Commonly abbreviated as "lat". | View 70 datasets |
Frequently Asked Questions
How is the Quality of Third-Party Audience Data Maintained?
The quality of Third-Party Audience Data is ensured through rigorous validation processes, such as cross-referencing with reliable sources, monitoring accuracy rates, and filtering out inconsistencies. High-quality datasets often report match rates, regular updates, and adherence to industry standards.
How Frequently is Third-Party Audience Data Updated?
The update frequency for Third-Party Audience Data varies by provider and dataset. Some datasets are refreshed daily or weekly, while others update less frequently. When evaluating options, ensure you select a dataset with a frequency that suits your specific use case.
Is Third-Party Audience Data Secure?
The security of Third-Party Audience Data is prioritized through compliance with industry standards, including encryption, anonymization, and secure delivery methods like SFTP and APIs. At Datarade, we enforce strict policies, requiring all our providers to adhere to regulations such as GDPR, CCPA, and other relevant data protection standards.
How is Third-Party Audience Data Delivered?
Third-Party Audience Data can be delivered in formats such as CSV, JSON, XML, or via APIs, enabling seamless integration into your systems. Delivery frequencies range from real-time updates to scheduled intervals (daily, weekly, monthly, or on-demand). Choose datasets that align with your preferred delivery method and system compatibility for Third-Party Audience Data.
How Much Does Third-Party Audience Data Cost?
The cost of Third-Party Audience Data depends on factors like the datasets size, scope, update frequency, and customization level. Pricing models may include one-off purchases, monthly or yearly subscriptions, or usage-based fees. Many providers offer free samples, allowing you to evaluate the suitability of Third-Party Audience Data for your needs.
What Are Similar Data Types to Third-Party Audience Data?
Third-Party Audience Data is similar to other data types, such as Audience Targeting Data, Digital Audience Data, Gaming Audience Data, User Profiles Data, and Purchase Intent Data. These related categories are often used together for applications like Audience Activation.
