B2C Intent Data: Examples, Providers & Datasets to Buy
On This Page:
- Overview
- Datasets
- Providers
- Attributes
- Guide
- FAQ
On This Page:
- Overview
- Datasets
- Providers
- Attributes
- Guide
- FAQ
What Is B2C Intent Data?
B2C intent data captures signals that indicate a consumer’s interest in a product or service, allowing businesses to anticipate needs and engage with potential customers at the right time. This data is derived from website visits, ad clicks, social media interactions, and search queries, helping brands tailor their marketing and sales strategies.
What Are Examples of B2C Intent Data?
B2C intent data provides valuable insights into consumer behavior by tracking online and offline signals that indicate a potential purchase decision. Here are key examples of B2C intent data:
- Web Search Data – Analyzes keywords and search intent to determine what products or services consumers are actively researching.
- Product Views & Cart Activity – Captures consumer interest based on product page visits, cart additions, and abandoned checkouts.
- Social Media Engagement – Monitors likes, shares, comments, and follows related to a brand or industry.
- Email Opens & Clicks – Tracks how consumers interact with marketing emails, identifying engaged leads.
- Third-Party Behavioral Data – Aggregates consumer intent signals from external platforms, marketplaces, and data providers.
Best B2C Intent Databases & Datasets
Here is our curated selection of top B2C Intent Data sources. We focus on key factors such as data reliability, accuracy, and flexibility to meet diverse use-case requirements. These datasets are provided by trusted providers known for delivering high-quality, up-to-date information.
Intent Continuum | Contact Level Purchase Intent Data | 320m+ B2B & B2C Contacts | 21k+ Buying Intent Categories | Daily Intent Updates
Audience Data | B2B & B2C Intent Data | 3B+ Fresh Signals Daily | 21K+ Topics Tracked | 30-Day History |Person-Level Contacts for Precise Targeting
Intent Based Contact & Email Data B2C & B2B (USA) - HubioID
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Top B2C Intent Data Providers & Companies
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McGRAW
CoverageUSAUnited Kingdom+248VWe have been working with McGRAW for over two years, and their real estate investment data has been crucial to our marketing efforts. Their excellent customer support and timely insights have greatly improved our campaign effectiveness, leading to multiple property contracts. Thanks to McGRAW, we are confident utilizing their data in our marketing and sales efforts to sell our remaining units. We look forward to continuing our partnership with their data team.
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Solution Publishing
CoverageUSAUnited Kingdom+2VMultiple B2B client use cases related to Online Customer Acquisition. These were worldwide programs on a cost per lead basis for MQL's, and the leads were call verified leads - executed seamlessly and cost-effectively.
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Success.ai
CoverageUSAUnited Kingdom+248VI’m really happy with the contact data I got from success.ai. After talking to a bunch of other providers, they were either way too expensive or didn’t offer the best implementation options. But success.ai was a great fit for me!
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OutreachGenius
CoverageUSAWe are redefining lead generation for B2B companies with cutting-edge data and signal-based marketing system to turn signals into qualified sales...Hyper-target high-intent leadsFresh insights dailyTrack 21K+ unique topics -
Stirista
CoverageUSAStirista features a wide variety of audience types including Geolocation (Visitor Data), B2B, Consumer, Purchase-based, Online Activity, Intent,...Data Updated in Real-TimeB2B Professionals -
VisitIQâ„¢
CoverageUSAVWe have purchased data for marketing from DrivenIQ as well as used their incredible capture tech to nurture our website traffic efficiently and accurately. Surprised at the granular accuracy of the data we inspect regularly from them.
Main Attributes of B2C Intent Data
Understanding intent data requires key attributes that define how consumer actions are measured:
- User Identifiers – Anonymous or known user profiles associated with interactions.
- Engagement Metrics – Time spent on content, pages visited, and actions taken.
- Content Type – The format of content consumed (videos, blogs, product pages).
- Recency & Frequency – How often and how recently a consumer has engaged.
- Channel Source – Where the interaction took place (website, social media, ads).
| Attribute | Type | Description | Action |
|---|---|---|---|
| String | The first name of a contact. | View 25 datasets | |
| String | The last name (surname) of a contact. | View 25 datasets | |
| String | The name of a company or business, might be the legal or brand name. | View 16 datasets | |
| String | The LinkedIn profile of a contact. | View 16 datasets | |
| String | The approx. number of employees working for a company. | View 14 datasets | |
| String | The name of a city. | View 13 datasets |
Why is B2C Intent Data Important?
Understanding customer intent allows businesses to focus their efforts on consumers most likely to convert. This data enhances personalization, reduces wasted ad spend, and improves the overall customer experience. Brands can leverage real-time intent signals to engage potential buyers at the right moment, increasing sales and customer retention.
How Is B2C Intent Data Collected?
B2C intent data is collected from various online and offline sources, capturing consumer interest signals that indicate potential purchasing behavior. The table below outlines the key methods used to gather this data.
| Collection Method | Description |
|---|---|
| First-Party Data | Brands collect data directly from their websites, apps, and CRM systems based on user behavior such as page visits and cart activity. |
| Third-Party Data Providers | External vendors aggregate consumer intent data from publisher networks, online marketplaces, and ad exchanges. |
| Search Behavior Tracking | Search engines and analytics tools track keyword searches to identify users researching products or services. |
| Advertising Engagement | Ad networks monitor clicks, impressions, and video views to understand consumer interest in specific products. |
| Social Media Insights | Platforms analyze engagement (likes, shares, comments, follows) to measure user interest in brands and topics. |
| Email & Newsletter Activity | Email marketing platforms track opens, clicks, and replies, signaling engagement with promotional content. |
| Third-Party Cookies & Tracking Pixels | Websites place tracking tools on users’ devices to monitor browsing behavior across multiple online touchpoints. |
Frequently Asked Questions
Where Can I Buy B2C Intent Data?
You can explore our data marketplace to find a variety of B2C Intent Data tailored to different use cases. Our verified providers offer a range of solutions, and you can contact them directly to discuss your specific needs.
How is the Quality of B2C Intent Data Maintained?
The quality of B2C Intent Data is ensured through rigorous validation processes, such as cross-referencing with reliable sources, monitoring accuracy rates, and filtering out inconsistencies. High-quality datasets often report match rates, regular updates, and adherence to industry standards.
How Frequently is B2C Intent Data Updated?
The update frequency for B2C Intent Data varies by provider and dataset. Some datasets are refreshed daily or weekly, while others update less frequently. When evaluating options, ensure you select a dataset with a frequency that suits your specific use case.
Is B2C Intent Data Secure?
The security of B2C Intent Data is prioritized through compliance with industry standards, including encryption, anonymization, and secure delivery methods like SFTP and APIs. At Datarade, we enforce strict policies, requiring all our providers to adhere to regulations such as GDPR, CCPA, and other relevant data protection standards.
How is B2C Intent Data Delivered?
B2C Intent Data can be delivered in formats such as CSV, JSON, XML, or via APIs, enabling seamless integration into your systems. Delivery frequencies range from real-time updates to scheduled intervals (daily, weekly, monthly, or on-demand). Choose datasets that align with your preferred delivery method and system compatibility for B2C Intent Data.
How Much Does B2C Intent Data Cost?
The cost of B2C Intent Data depends on factors like the datasets size, scope, update frequency, and customization level. Pricing models may include one-off purchases, monthly or yearly subscriptions, or usage-based fees. Many providers offer free samples, allowing you to evaluate the suitability of B2C Intent Data for your needs.
