What is Digital Audience Data? Examples, Datasets and Providers

What is Digital Audience Data?

Digital audience data is information collected about individuals who engage with online content, such as website visitors, social media followers, or email subscribers. This data includes demographic information such as age, gender, location, and interests, as well as behavioral data such as website activity, search history, and purchase behavior.

With the growth of digital marketing, digital audience data has become an essential tool for businesses to connect with their target audience and drive business growth.

What Are Examples of Digital Audience Data?

Examples of Digital Audience Data include demographic information, browsing behavior, purchase history, and social media engagement. Digital Audience Data is used by marketers and advertisers to better understand their target audience, personalize advertising campaigns, and optimize marketing strategies.