Digital Audience Data: Best Digital Audience Datasets & Databases

What is Digital Audience Data?

Digital audience data refers to the information collected about individuals who engage with online content, such as website visitors, social media followers, or email subscribers. This data includes demographic information such as age, gender, location, and interests, as well as behavioral data such as website activity, search history, and purchase behavior.

Digital audience data is collected through various methods such as cookies, tracking pixels, and user registrations, and is used by businesses and organizations to better understand their audience, create targeted marketing campaigns, and improve their overall online strategy. With the growth of digital marketing, digital audience data has become an essential tool for businesses to connect with their target audience and drive business growth.

What are the attributes of Digital Audience Data?

The attributes of a digital audience dataset including the following:

Consumer ID
A consumer ID is a unique identifier assigned to an individual that allows businesses to track their behavior and interactions across multiple touchpoints. This data attribute is essential for creating personalized marketing campaigns that resonate with individual consumers and building long-term customer relationships.

Contact Data
Contact data refers to the personal information of an individual, such as their name, email address, phone number, and social media handles. This data attribute allows businesses to communicate with consumers directly and personalize their marketing efforts based on individual preferences.

IP Address
An IP address is a unique identifier assigned to a device connected to the internet. This data attribute allows businesses to track the location of an individual and gain insights into their online behavior and preferences.

Location
Location data allows businesses to track the physical location of an individual and gain insights into their behavior and preferences based on their location. This data attribute is especially useful for businesses with brick-and-mortar locations looking to target consumers based on their proximity to a specific store.

Websites Visited
Websites visited data tracks the online behavior of an individual and provides insights into their interests and preferences. This data attribute is essential for businesses looking to create personalized marketing campaigns that resonate with individual consumers.

Browser
Browser data tracks the web browser used by an individual and provides insights into their device preferences and technical capabilities. This data attribute is essential for businesses looking to optimize their website for specific browsers and devices.

Demographics
Demographic data includes information such as age, gender, income, and education level. This data attribute allows businesses to segment their audience based on demographic characteristics and create highly targeted marketing campaigns.

Device
Device data includes information such as the type of device used, operating system, and screen size. This data attribute is essential for businesses looking to optimize their website and marketing campaigns for specific devices and ensure a seamless user experience.

Online Event Tracking
Online event tracking data tracks specific actions taken by an individual, such as clicking on a link or submitting a form. This data attribute allows businesses to track the effectiveness of their marketing efforts and make data-driven decisions.

Conversion
Conversion data tracks the actions taken by an individual that result in a desired outcome, such as making a purchase or filling out a form. This data attribute is essential for businesses looking to track the effectiveness of their marketing campaigns and make data-driven decisions.

Purchase History
Purchase history data tracks the purchases made by an individual and provides insights into their preferences and behavior. This data attribute is essential for businesses looking to create personalized marketing campaigns and improve customer retention.

To summarize, a digital audience dataset contains a wealth of information that allows businesses to create personalized marketing campaigns, track the effectiveness of their marketing efforts, and make data-driven decisions. Attributes such as consumer ID, contact data, IP address, location, websites visited, browser, demographics, device, online event tracking, conversion, and purchase history provide businesses with a comprehensive view of their audience and allow them to create highly targeted campaigns that resonate with individual consumers.

What are the use cases for Digital Audience Data?

There are a host of use cases for digital audience data, across a range of industries. Here are just a handful of the most common.

Audience segmentation
Digital audience data is often used for audience segmentation, which involves dividing a larger audience into smaller, more specific groups based on shared characteristics. By analyzing attributes such as demographics, interests, and behaviors, businesses can create highly targeted campaigns that resonate with individual consumers and improve their overall marketing effectiveness.

Personalization
Personalization is another common use case for digital audience data. By analyzing data attributes such as purchase history, browsing behavior, and online preferences, businesses can create personalized marketing campaigns that are tailored to the specific needs and interests of individual consumers. This can lead to improved customer engagement, loyalty, and retention.

Ad targeting
Digital audience data is also commonly used for ad targeting. By analyzing data attributes such as browsing behavior, location, and device type, businesses can target specific ads to specific audiences. This can lead to improved ad relevance, higher click-through rates, and ultimately, higher conversion rates.

Customer journey mapping
Customer journey mapping involves analyzing the various touchpoints that a consumer interacts with as they move through the purchasing funnel. Digital audience data is often used to track these touchpoints and gain insights into how consumers interact with businesses online. By analyzing this data, businesses can identify areas where they can improve the customer experience and optimize their marketing efforts.

Performance measurement
Finally, digital audience data is commonly used for performance measurement. By analyzing data attributes such as conversion rates, click-through rates, and engagement metrics, businesses can measure the effectiveness of their marketing efforts and make data-driven decisions about how to optimize their campaigns. This can lead to improved marketing ROI and better overall business outcomes.

Whether businesses are looking to segment their audience, personalize their campaigns, target their ads, map the customer journey, or measure their performance, digital audience data provides valuable insights and actionable information that can drive better marketing outcomes and improve overall business success

What can my business achieve with Digital Audience Data?

Digital marketing data can be a powerful tool for businesses looking to achieve a range of objectives. Firstly, it can be used to better understand the target audience and their behavior, helping businesses to create more effective marketing campaigns and improve their overall ROI. By analyzing audience data, businesses can identify which channels and messaging resonate best with their audience, and adjust their strategy accordingly.

Secondly, digital marketing data can be used to track and measure the effectiveness of marketing efforts, allowing businesses to optimize campaigns in real-time and improve their performance over time. Thirdly, digital marketing data can inform business decisions and drive innovation, by identifying trends and patterns in audience behavior that can be leveraged to develop new products and services.

Finally, digital marketing data can help businesses to stay competitive by providing insights into the strategies of competitors and emerging industry trends. By leveraging digital marketing data effectively, businesses can achieve a range of objectives and drive business growth.

Where can I buy Digital Audience Data?

Data providers and vendors listed on Datarade sell Digital Audience Data products and samples. Popular Digital Audience Data products and datasets available on our platform are Versium Consumer REACH Direct (Programmatic Digital Audience Segments) B2C API - Increase your match by 3X by Versium, Nymblr Verified B2B Audiences & Audience Data for Cross-Channel Activation via Digital Ads & Email Campaigns. Audiences for Omni-Channel B2B Campaigns by Nymblr, Inc., and Alesco Email Database - Identity Data - 1.8+ Billion US email records - available for identify resolution and appending! by Alesco Data.

How can I get Digital Audience Data?

You can get Digital Audience Data via a range of delivery methods - the right one for you depends on your use case. For example, historical Digital Audience Data is usually available to download in bulk and delivered using an S3 bucket. On the other hand, if your use case is time-critical, you can buy real-time Digital Audience Data APIs, feeds and streams to download the most up-to-date intelligence.

What are similar data types to Digital Audience Data?

Digital Audience Data is similar to Mobile Audience Data, Third-Party Audience Data, Audience Targeting Data, Custom Audience Data, and Mobile Attribution Data. These data categories are commonly used for Audience Analytics and Behavior-based Audiences.

What are the most common use cases for Digital Audience Data?

The top use cases for Digital Audience Data are Audience Analytics, Behavior-based Audiences, and Audience Activation.