What is Digital Audience Data? Examples, Datasets and Providers
- Overview
- Datasets
- Providers
- Use Cases
- Attributes
- FAQ
- Overview
- Datasets
- Providers
- Use Cases
- Attributes
- FAQ
What is Digital Audience Data?
Digital audience data is information collected about individuals who engage with online content, such as website visitors, social media followers, or email subscribers. This data includes demographic information such as age, gender, location, and interests, as well as behavioral data such as website activity, search history, and purchase behavior.
With the growth of digital marketing, digital audience data has become an essential tool for businesses to connect with their target audience and drive business growth.
What Are Examples of Digital Audience Data?
Examples of Digital Audience Data include demographic information, browsing behavior, purchase history, and social media engagement. Digital Audience Data is used by marketers and advertisers to better understand their target audience, personalize advertising campaigns, and optimize marketing strategies.
Best Digital Audience Databases & Datasets
Here is our curated selection of top Digital Audience Data sources. We focus on key factors such as data reliability, accuracy, and flexibility to meet diverse use-case requirements. These datasets are provided by trusted providers known for delivering high-quality, up-to-date information.
Digital Audience Data | Advanced Audience Segmentation Platform for Digital Marketers.
Digital Audience Data | 120m Programmatic Audiences available | B2B Marketing Data
Digital Audience Data Segments B2C - Increase your match by 3X - Programmatic Audience
B2C US Digital Audience Data / 500MM Hems / 900MM+ Maids / 100MM HH IP / Monthly Updates / Cross-Channel Targeting
Audience Data | 750M+ User Profiles | 300M+ Updates a Month, Accurate Consumer Behavior & Identity Insights
Factori Audience Data| 1.2B unique mobile users in APAC, EU, North America and MENA
Unacast Audience Targeting Data - 1Bn MAIDs
B2B Company Data BizOps | Programmatic/Digital Audience Segments | B2B Marketing Data
Audience Targeting Data - Programmatic Digital Audience Segments B2C Append - Increase your match by 3X
Mobility Data | Digital Out of Home (DOOH) Mobility Insights | Global 330M Devices
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Top Digital Audience Data Providers & Companies
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VisitIQ™
CoverageUSAVWe have purchased data for marketing from DrivenIQ as well as used their incredible capture tech to nurture our website traffic efficiently and accurately. Surprised at the granular accuracy of the data we inspect regularly from them.
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Solution Publishing
CoverageUSAUK+2VMultiple B2B client use cases related to Online Customer Acquisition. These were worldwide programs on a cost per lead basis for MQL's, and the leads were call verified leads - executed seamlessly and cost-effectively.
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Versium
CoverageUSACUsing Versium REACH has allowed us to easily and cost-effectively activate our CRM and ICP data. Versium REACH allows us to activate our data over our preferred media channels giving us the ability to compound frequency with our audiences.
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Specialists Marketing Services, Inc.
CoverageUSABy leveraging our years of data experience, adhering to best practices and providing the most accurate data sets available, we aim to build a partnership grounded in trust, understanding, and impactful results.100%Deterministic100%Addressable100%Verified -
Alesco Data
CoverageUSAVWe've collaborated with Alesco for several months now, and I have nothing but praise for their services. Their team is absolutely outstanding. Our requirements for data were quite stringent, yet they not only met but exceeded our expectations. If you're in need of a reliable provider who delivers exceptional service when it matters most, don't hesitate to choose them.
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DRAKO
CoverageUSAUK+248Drako Data is your trusted partner for value-added geolocation data solutions. We enhance and simplify data extraction, enabling clients to gain insights quickly and efficiently. Our aim is to empower your data-driven decision-making, driving your business forward.CCPACompliantSDKSourced Data5 YearsLookback
Popular Use Cases for Digital Audience Data
Digital Audience Data is essential for a wide range of business applications, offering valuable insights and driving opportunities across industries. Below, we have highlighted the most significant use cases for Digital Audience Data.
Main Attributes of Digital Audience Data
Below, we outline the most popular attributes associated with this type of data—features that data buyers are actively seeking to meet their needs.
| Attribute | Type | Description | Action |
|---|---|---|---|
| String | The approx. number of employees working for a company. | View 107 datasets | |
| String | The industry classification of a company. | View 105 datasets | |
| String | The last name (surname) of a contact. | View 103 datasets | |
| String | The first name of a contact. | View 102 datasets | |
| String | The official website of a company. | View 88 datasets | |
| String | The name of a state. | View 87 datasets |
Frequently Asked Questions
How is the Quality of Digital Audience Data Maintained?
The quality of Digital Audience Data is ensured through rigorous validation processes, such as cross-referencing with reliable sources, monitoring accuracy rates, and filtering out inconsistencies. High-quality datasets often report match rates, regular updates, and adherence to industry standards.
How Frequently is Digital Audience Data Updated?
The update frequency for Digital Audience Data varies by provider and dataset. Some datasets are refreshed daily or weekly, while others update less frequently. When evaluating options, ensure you select a dataset with a frequency that suits your specific use case.
Is Digital Audience Data Secure?
The security of Digital Audience Data is prioritized through compliance with industry standards, including encryption, anonymization, and secure delivery methods like SFTP and APIs. At Datarade, we enforce strict policies, requiring all our providers to adhere to regulations such as GDPR, CCPA, and other relevant data protection standards.
How is Digital Audience Data Delivered?
Digital Audience Data can be delivered in formats such as CSV, JSON, XML, or via APIs, enabling seamless integration into your systems. Delivery frequencies range from real-time updates to scheduled intervals (daily, weekly, monthly, or on-demand). Choose datasets that align with your preferred delivery method and system compatibility for Digital Audience Data.
How Much Does Digital Audience Data Cost?
The cost of Digital Audience Data depends on factors like the datasets size, scope, update frequency, and customization level. Pricing models may include one-off purchases, monthly or yearly subscriptions, or usage-based fees. Many providers offer free samples, allowing you to evaluate the suitability of Digital Audience Data for your needs.
What Are Similar Data Types to Digital Audience Data?
Digital Audience Data is similar to other data types, such as Third-Party Audience Data, Audience Targeting Data, Gaming Audience Data, User Profiles Data, and Purchase Intent Data. These related categories are often used together for applications like Audience Activation.
