What is Digital Audience Data? Examples, Datasets and Providers

Datarade Marketplace Logo
Eugenio Caterino
Editor & Data Industry Expert
Digital audience data tracks online behavior and engagement across digital platforms, useful for refining marketing strategies. This page includes our guide and our list for top digital audience providers and datasets.
On This Page:
  • Overview
  • Datasets
  • Providers
  • Use Cases
  • Attributes
  • FAQ
On This Page:
  • Overview
  • Datasets
  • Providers
  • Use Cases
  • Attributes
  • FAQ

What is Digital Audience Data?

Digital audience data is information collected about individuals who engage with online content, such as website visitors, social media followers, or email subscribers. This data includes demographic information such as age, gender, location, and interests, as well as behavioral data such as website activity, search history, and purchase behavior.

With the growth of digital marketing, digital audience data has become an essential tool for businesses to connect with their target audience and drive business growth.

What Are Examples of Digital Audience Data?

Examples of Digital Audience Data include demographic information, browsing behavior, purchase history, and social media engagement. Digital Audience Data is used by marketers and advertisers to better understand their target audience, personalize advertising campaigns, and optimize marketing strategies.

Best Digital Audience Databases & Datasets

Here is our curated selection of top Digital Audience Data sources. We focus on key factors such as data reliability, accuracy, and flexibility to meet diverse use-case requirements. These datasets are provided by trusted providers known for delivering high-quality, up-to-date information.

Logo of VisitIQ™

Digital Audience Data | Advanced Audience Segmentation Platform for Digital Marketers.

by VisitIQ™
5.0
USA
Free sample preview
Pricing available upon request
Logo of Allforce (formerly Solution Publishing)

Digital Audience Data | 120M Programmatic Audiences | B2B Marketing Data

by Allforce (formerly Solution Publishing)
5.0
USA
Free sample preview
Pricing available upon request
Logo of Versium

Digital Audience Data Segments B2C - Increase your match by 3X - Programmatic Audience

by Versium
5.0
USA
Free sample preview
API available
Starts at
$300 / month
Logo of Alesco Data

Alesco Weight Loss GLP-1 Consumer Digital Audience Data | Consumer Demographic Data | USA Coverage

by Alesco Data
5.0
USA
Free sample preview
Pricing available upon request
Logo of eGentic

Global B2C Audience Targeting Data - Digital Audience Segments for Targeted Marketing & Lookalike Modeling | 1M+ Records Monthly

by eGentic
UK
Germany
France
+18
Free sample preview
Pricing available upon request
Logo of Redmob

Mobile audience data | Africa | 30+ Custom Attributes

by Redmob
4.8
Nigeria
South Africa
Egypt
+55
Free sample preview
Starts at
$120,000 / year
Logo of Xverum

Audience Data | 750M+ User Profiles | 300M+ Updates a Month, Accurate Consumer Behavior & Identity Insights

by Xverum
5.0
USA
UK
Germany
+246
Free sample preview
API available
Starts at
$750$675 / 100000
Logo of Factori

Factori Audience Data| 1.2B unique mobile users in APAC, EU, North America and MENA

by Factori
4.9
USA
UK
Germany
+246
Free sample preview
Starts at
$5,000 / month
Logo of Unacast

Unacast Audience Targeting Data | 1Bn MAIDs | global

by Unacast
5.0
USA
Canada
Pricing available upon request
Logo of Allforce (formerly Solution Publishing)

Weight Loss GLP-1 Consumer Audience Data | US Demo | Interest and Recency Based Targeting | Email, Phone, Postal, Digital, Social

by Allforce (formerly Solution Publishing)
5.0
USA
Free sample preview
Pricing available upon request

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Top Digital Audience Data Providers & Companies

Digital Audience Data is essential for a wide range of business applications, offering valuable insights and driving opportunities across industries. Below, we have highlighted the most significant use cases for Digital Audience Data.

Main Attributes of Digital Audience Data

Below, we outline the most popular attributes associated with this type of data—features that data buyers are actively seeking to meet their needs.

Attribute Type Description Action
Company Employee Count String The approx. number of employees working for a company. View 103 datasets
Company Industry String The industry classification of a company. View 101 datasets
Contact First Name String The first name of a contact. View 95 datasets
Contact Last Name String The last name (surname) of a contact. View 95 datasets
Company Website String The official website of a company. View 88 datasets
State Name String The name of a state. View 87 datasets

Frequently Asked Questions

How is the Quality of Digital Audience Data Maintained?

The quality of Digital Audience Data is ensured through rigorous validation processes, such as cross-referencing with reliable sources, monitoring accuracy rates, and filtering out inconsistencies. High-quality datasets often report match rates, regular updates, and adherence to industry standards.

How Frequently is Digital Audience Data Updated?

The update frequency for Digital Audience Data varies by provider and dataset. Some datasets are refreshed daily or weekly, while others update less frequently. When evaluating options, ensure you select a dataset with a frequency that suits your specific use case.

Is Digital Audience Data Secure?

The security of Digital Audience Data is prioritized through compliance with industry standards, including encryption, anonymization, and secure delivery methods like SFTP and APIs. At Datarade, we enforce strict policies, requiring all our providers to adhere to regulations such as GDPR, CCPA, and other relevant data protection standards.

How is Digital Audience Data Delivered?

Digital Audience Data can be delivered in formats such as CSV, JSON, XML, or via APIs, enabling seamless integration into your systems. Delivery frequencies range from real-time updates to scheduled intervals (daily, weekly, monthly, or on-demand). Choose datasets that align with your preferred delivery method and system compatibility for Digital Audience Data.

How Much Does Digital Audience Data Cost?

The cost of Digital Audience Data depends on factors like the datasets size, scope, update frequency, and customization level. Pricing models may include one-off purchases, monthly or yearly subscriptions, or usage-based fees. Many providers offer free samples, allowing you to evaluate the suitability of Digital Audience Data for your needs.

What Are Similar Data Types to Digital Audience Data?

Digital Audience Data is similar to other data types, such as Third-Party Audience Data, Audience Targeting Data, Gaming Audience Data, User Profiles Data, and Purchase Intent Data. These related categories are often used together for applications like Audience Activation.

Eugenio Caterino

Eugenio Caterino

Editor & Data Industry Expert @ Datarade

Eugenio is an editor and data industry expert with over a decade of experience specializing in B2B data marketplaces and e-commerce platforms. He has a strong background in data analytics, data science, and data management. Eugenio is passionate about helping companies leverage data and technology to drive innovation and business growth, ensuring they can easily and efficiently access the solutions they need.

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