Best Audience Targeting Datasets, Databases & APIs

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OnAudience - Audience Data (1,200 ready-made segments)

by OnAudience
Audience data enables you to reach the right target group. ... ask our data experts about creating a custom segment, perfectly tailored to your brief.
Available for 249 countries
3.08B Unique AppNexus IDs Globally / Month
30 days of historical data
100% Nielsen Digital Ad Rating
Starts at
$1$0.90 / CPM
10% Datarade discount
Free sample available
20% revenue share

Outlogic's Matchbook Audiences Product (1M+ POIs, 1500 segments, 1B+ Global Monthly Active Users)

by Outlogic
Enhance Targeting & Attribution with Outlogic’s Matchbook Audience Product, which leverages 1B+ mobile ... Enhance Targeting & Attribution with Outlogic’s Matchbook Audience Product, which leverages 1B+ mobile
Available for 249 countries
1M POIs (Polygons)
4 years of historical data
Starts at
$36,000 / year
Free sample available
50% revenue share

Cookieless "Fair-Trade" Audience Segments

by Reklaim
Reklaim’s 1:1 relationship with the consumer means that every piece of data collected is privacy compliant ... Custom segments can be created for any niche audience request.
Available for 1 countries
Available Pricing:
One-off purchase
Monthly License
Yearly License
Usage-based

Zeotap People Identity Graph (High-Quality Audience Data)

by Zeotap
Create audience segments from the data collected or the combination of 1st and zeotap’s 3rd party data ... Increase your marketing ROI based on deep customer insight with zeotap’s Audience activation platform
Available for 104 countries
Pricing available upon request

Target Direct - Identify the right target group for b2b or b2c campaign

by Matrixian Group
Facts about your target audience with which you can develop a solid marketing strategy.
Available for 1 countries
Pricing available upon request

Versium's Business REACH Digital - For improving your match rates by 3x-5x and reaching your targets online.

by Versium
Persona-based Audience Create a target audience using persona data. ... We’ll handle the data.
Available for 1 countries
2B Insight Attributes
95% Company Fill Rate
Pricing available upon request
Free sample available
5.0(3)

TRAK Data - Full US Consumer Automotive Data - Reach Vehicle Owners, In-Market Auto Shoppers, Target

by TRAK Data
a Used Vehicle ✔ In-Market for a Motorcycle TRAK can also work with your brand to build the ideal audience ... TRAK’s Automotive data delivers marketers the powerful data points they need to move people from their
Available for 1 countries
251 Million Individuals
Pricing available upon request
10% Datarade discount
Free sample available

CTV (Connected TV) data - Segmented Audiences and Raw files

by OnAudience
AppNexus) Raw Data Stream Raw data (mobile raw data stream, i.e. bundleID and appName) can ... What kind of CTV-related data does OnAudience provide?
Available for 106 countries
450M CTV user profiles
30 days of historical data
100% Nielsen Digital Ad Ratings
Starts at
$1$0.90 / CPM
10% Datarade discount
Free sample available
20% revenue share

IDx - Cookieless Identity Data Solution for LATAM by Retargetly

by Retargetly
Audience based targeting and retargeting Finding the right audience across inventory is the most powerful ... Collect valuable insights IDx enables you to capture, store, and unify data using an omnichannel identifier
Available for 18 countries
Available Pricing:
Monthly License
Usage-based
Revenue share
Free sample available

Best Twitter Data Scraper | Extract Tweets From Twitter | X-Byte Enterprise Crawling

by X-Byte
Best Twitter Data Scraper. ... periodically GET HISTORICAL DATA USING TWITTER ADVANCED SEARCH Twitter’s Advanced Search lets you find
Available for 249 countries
Pricing available upon request
Free sample available
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X-Byte
Based in USA
X-Byte
World’s Leading Web Scraping Services Provider USA, UK, Europe, Australia, Germany, Canada, Denmark We Offer Best Python based Web Data Extraction, Mobile ap...
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Datastream Group
Based in USA
Datastream Group
Our Dedicated team is ready to create an innovative data solution that is tuned to your business needs.
Scale
large quantities
Accurate
constantly updated & verified
250M +
Full consumer profiles
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Predik Data-driven
Based in Costa Rica
Predik Data-driven
We are experts in the collection, extraction, management and analysis of large volumes of all types of data, from alternative and complex sources to traditio...
Data
Updated & consistent
Expertise
Latam, US, Asia Markets
Quality
Strict & precise controls
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Outlogic
Based in USA
Outlogic
Outlogic empowers you to make intelligent business-driven decisions with the most premium location data source available. Outlogic provides precise, privacy ...
CCPA&GDPR
Compliant
100%
1st Party SDK Driven Data
50M+
Global Users
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BIGDBM
Based in USA
BIGDBM
BIGDBM provides software development on top of highly accurate Big Data.
1 Billion
Online & Offline Identifiers
Validated
Identity Resolution Graph
Self-Serve
Data Market
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Matrixian Group
Based in Netherlands
Matrixian Group
By combining our high-quality location, POI, real estate, household, business, mobility and logistics data with smart technology and expertise, we provide ou...
196
169 countries mapped
+ 500 mln
Objects in our database
24 TB
24 TB data collected yearly

The Ultimate Guide to Audience Targeting Data 2022

Learn about audience targeting data analytics, sources, and collection.

What is Targeting Data?

When marketing your business online, delivering vague and generic messages to potential new customers won’t lead to you securing high-value sales. While broad messaging may help you reach a wider audience, you may have a difficult time converting these random ads into actual sales. Targeting in marketing helps you avoid vague outreach. With proper targeting data, you can design smaller segments of customer groups and tailor your ads so that they’re unique to each of the groups you have created. As such, instead of wasting resources to try and reach an all-inclusive wider market, your business can make use of target marketing to redirect the energy into creating an association with a definite group in the market.

How is Targeting Data collected?

Targeting data is collected in three major steps. The first step entails market segmentation, whereby you partition your market according to groups of buyers and profiling them into specified market segments. The second step involves market targeting that involves the process of determining the attractiveness of a given market segment before entering. The third process is through product positioning in which you create a competitive position for your the company within a given target market segment. The success of each of these steps is dependent on the fictionalized profiles of specific target customers, and data is collected as metrics throughout this process.

What are the typical attributes of Targeting Data?

The core attribute of targeting data is that it is made up of a concise and detailed buyer persona. A buyer persona is a tool that gives an in-depth description that is representative of your target customer. The buyer persona gives a catalogue of features, merits and behaviors of a person in your target audience. Knowing your buyer persona leads you to other key attributes that help you describe the demographics, values and goals, challenges, source of influence, buying decisions and professional roles of your target audience.

What is Targeting Data commonly used for?

Targeting data is commonly used by marketers to identify one or more segments to direct their outreach towards. As a marketer, it allows you to redirect your advertisement resources towards a niche that has the potential for return on investment (ROI) through better conversion rates. By use of buyer personas, target data is crucial in the sense that it enables you to understand the precise needs of your target audience, and catering to those needs at the right time and place because you have the right information on the client’s demographics. As such, when developing a marketing strategy, you cannot afford to overlook the importance of targeting data for creating a robus outward marketing strategy for your business.

How can a user assess the quality of Targeting Data?

The quality of targeting data can be assessed by looking at the key attributes of the dataset. These attributes should be wide-ranging enough to include every aspect of your target audience - their demography, behavior, and intent. When tailoring your ads for a specified audience, it’s vital that your targeting data includes key aspects such as age, location, projected income, and the lifestyle of your target audience. When these attributes are better understood, you can design advertisement campaigns that will go a long way in securing the attention and interest of your target audience, thanks to tailored and targeted ads.

Where can I buy Audience Targeting Data?

Data providers and vendors listed on Datarade sell Audience Targeting Data products and samples. Popular Audience Targeting Data products and datasets available on our platform are OnAudience - Audience Data (1,200 ready-made segments) by OnAudience, Outlogic’s Matchbook Audiences Product (1M+ POIs, 1500 segments, 1B+ Global Monthly Active Users) by Outlogic, and Cookieless “Fair-Trade” Audience Segments by Reklaim.

How can I get Audience Targeting Data?

You can get Audience Targeting Data via a range of delivery methods - the right one for you depends on your use case. For example, historical Audience Targeting Data is usually available to download in bulk and delivered using an S3 bucket. On the other hand, if your use case is time-critical, you can buy real-time Audience Targeting Data APIs, feeds and streams to download the most up-to-date intelligence.

What are similar data types to Audience Targeting Data?

Audience Targeting Data is similar to In-Market Audience Data, Seasonal Audience Data, Mobile Audience Data, Third-Party Audience Data, and Interest-based Audience Data. These data categories are commonly used for Audience Targeting and Audience Segmentation.

What are the most common use cases for Audience Targeting Data?

The top use cases for Audience Targeting Data are Audience Targeting, Audience Segmentation, and Programmatic Advertising.