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Best Audience Targeting Datasets, Databases & APIs

What is Audience Targeting Data?

Targeting data presents information that helps marketers partition a large market into smaller segments. It is used by marketers to connect to a specific group within a market. Datarade helps you find targeting data APIs, databases and datasets.Learn more

50+ Results
Start icon5.0(1)

Audiences -- interest-based targeting audiences for the U.S. and Canada built on real-world consumer visits and behavior

by Gravy Analytics
your next ad campaign with audiences created from trusted location intelligence and verified visit data ... Gravy can also custom create a new audience to reach your desired target group.
Available for 2 countries
250M MAUs in the US
3 years of historical data
100% deterministic data

OnAudience - Audience Data (1,200 ready-made segments)

by OnAudience
Audience data enables you to reach the right target group. ... ask our data experts about creating a custom segment, perfectly tailored to your brief.
Available for 249 countries
3.08B Unique AppNexus IDs Globally / Month
30 days of historical data
100% Nielsen Digital Ad Rating
Starts at
$1$0.90 / CPM
10% Datarade discount
Free sample available
20% revenue share

BIGDBM Bubbles Custom Audience Data

BIGDBM’s Bubbles data segments enable you to quickly understand your customers, prospects, their behaviors
Available for 1 countries
Pricing available upon request

Outlogic's Matchbook Audiences Product

by Outlogic
Enhance targeting and attribution with Outlogic’s Matchbook Audiences Product. ... Loyalty and CLV Optimize ad spend towards more loyal customers with higher CLV by targeting frequent
Available for 249 countries
4 years of historical data
Starts at
$36,000 / year
Free sample available
50% revenue share

Zeotap People Identity Graph (High-Quality Audience Data)

by Zeotap
Create audience segments from the data collected or the combination of 1st and zeotap’s 3rd party data ... Increase your marketing ROI based on deep customer insight with zeotap’s Audience activation platform
Available for 104 countries
Pricing available upon request

Cookieless "Fair-Trade" Audience Segments

by Reklaim
Reklaim’s 1:1 relationship with the consumer means that every piece of data collected is privacy compliant ... Custom segments can be created for any niche audience request.
Available for 1 countries
Available Pricing:
One-off purchase
Monthly License
Yearly License
Start icon5.0(2)

Programmatic Advertising - Build Your Brand With FrescoData Audience Data ⎢10K+ Attributes

by FrescoData
We blend our data-driven audience targeting approach with a people-based marketing (PBM) to create contextualized ... interest, propensity and demographic attributes across 100% opt-in, deterministic, known and compiled data
Available for 106 countries
45 mobile/TV applcation reach
100% targeted mobile/TV reach
Available Pricing:
Monthly License
Yearly License
Free sample available

Target Direct - Identify the right target group for b2b or b2c campaign

by Matrixian
Facts about your target audience with which you can develop a solid marketing strategy.
Available for 1 countries
Pricing available upon request

CTV (Connected TV) data - Segmented Audiences and Raw files

by OnAudience
AppNexus) Raw Data Stream Raw data (mobile raw data stream, i.e. bundleID and appName) can ... What kind of CTV-related data does OnAudience provide?
Available for 106 countries
450M CTV user profiles
30 days of historical data
Pricing available upon request
10% Datarade discount
Free sample available
20% revenue share

Versium's Business REACH Digital - For improving your match rates by 3x-5x and reaching your targets online.

by Versium
Persona-based Audience Create a target audience using persona data. ... We’ll handle the data.
Available for 1 countries
2B Insight Attributes
95% Company Fill Rate
Pricing available upon request
Free sample available - Gravy Analytics profile banner
Gravy Analytics
Based in USA
Gravy Analytics
Gravy Analytics is the enterprise location technology company providing actionable intelligence to businesses. The company brings data about people, places, ...
deterministic data
600 MM
MAUs globally
2K+ brands
represented - BIGDBM profile banner
Based in USA
BIGDBM provides software development on top of highly accurate Big Data.
1 Billion
Online & Offline Identifiers
Identity Resolution Graph
Data Market - Datastream Group profile banner
Datastream Group
Based in USA
Datastream Group
Our Dedicated team is ready to create an innovative data solution that is tuned to your business needs.
large quantities
constantly updated & verified
250M +
Full consumer profiles - X-Byte profile banner
Based in USA
World’s Leading Web Scraping Services Provider USA, UK, Europe, Australia, Germany, Canada, Denmark We Offer Best Python based Web Data Extraction, Mobile ap... - Predik Data-driven profile banner
Predik Data-driven
Based in Costa Rica
Predik Data-driven
We are experts in the collection, extraction, management and analysis of large volumes of all types of data, from alternative and complex sources to traditio...
Updated & consistent
Latam, US, Asia Markets
Strict & precise controls - OnAudience profile banner
Based in United Kingdom
OnAudience is one of the biggest data providers in the world with a database that includes more than 27 billion of anonymous user profiles. We have devel...
+1200 segments
Data from 200+ markets
Raw Data
To fuel your own engine!

The Ultimate Guide to Audience Targeting Data 2022

Learn about audience targeting data analytics, sources, and collection.

What is Targeting Data?

When marketing your business online, delivering vague and generic messages to potential new customers won’t lead to you securing high-value sales. While broad messaging may help you reach a wider audience, you may have a difficult time converting these random ads into actual sales. Targeting in marketing helps you avoid vague outreach. With proper targeting data, you can design smaller segments of customer groups and tailor your ads so that they’re unique to each of the groups you have created. As such, instead of wasting resources to try and reach an all-inclusive wider market, your business can make use of target marketing to redirect the energy into creating an association with a definite group in the market.

How is Targeting Data collected?

Targeting data is collected in three major steps. The first step entails market segmentation, whereby you partition your market according to groups of buyers and profiling them into specified market segments. The second step involves market targeting that involves the process of determining the attractiveness of a given market segment before entering. The third process is through product positioning in which you create a competitive position for your the company within a given target market segment. The success of each of these steps is dependent on the fictionalized profiles of specific target customers, and data is collected as metrics throughout this process.

What are the typical attributes of Targeting Data?

The core attribute of targeting data is that it is made up of a concise and detailed buyer persona. A buyer persona is a tool that gives an in-depth description that is representative of your target customer. The buyer persona gives a catalogue of features, merits and behaviors of a person in your target audience. Knowing your buyer persona leads you to other key attributes that help you describe the demographics, values and goals, challenges, source of influence, buying decisions and professional roles of your target audience.

What is Targeting Data commonly used for?

Targeting data is commonly used by marketers to identify one or more segments to direct their outreach towards. As a marketer, it allows you to redirect your advertisement resources towards a niche that has the potential for return on investment (ROI) through better conversion rates. By use of buyer personas, target data is crucial in the sense that it enables you to understand the precise needs of your target audience, and catering to those needs at the right time and place because you have the right information on the client’s demographics. As such, when developing a marketing strategy, you cannot afford to overlook the importance of targeting data for creating a robus outward marketing strategy for your business.

How can a user assess the quality of Targeting Data?

The quality of targeting data can be assessed by looking at the key attributes of the dataset. These attributes should be wide-ranging enough to include every aspect of your target audience - their demography, behavior, and intent. When tailoring your ads for a specified audience, it’s vital that your targeting data includes key aspects such as age, location, projected income, and the lifestyle of your target audience. When these attributes are better understood, you can design advertisement campaigns that will go a long way in securing the attention and interest of your target audience, thanks to tailored and targeted ads.

Where can I buy Audience Targeting Data?

Data providers and vendors listed on Datarade sell Audience Targeting Data products and samples. Popular Audience Targeting Data products and datasets available on our platform are Audiences – interest-based targeting audiences for the U.S. and Canada built on real-world consumer visits and behavior by Gravy Analytics, OnAudience - Audience Data (1,200 ready-made segments) by OnAudience, and BIGDBM Bubbles Custom Audience Data by BIGDBM.

How can I get Audience Targeting Data?

You can get Audience Targeting Data via a range of delivery methods - the right one for you depends on your use case. For example, historical Audience Targeting Data is usually available to download in bulk and delivered using an S3 bucket. On the other hand, if your use case is time-critical, you can buy real-time Audience Targeting Data APIs, feeds and streams to download the most up-to-date intelligence.

What are similar data types to Audience Targeting Data?

Audience Targeting Data is similar to In-Market Audience Data, Seasonal Audience Data, Mobile Audience Data, Third-Party Audience Data, and Interest-based Audience Data. These data categories are commonly used for Audience Targeting and Audience Segmentation.

What are the most common use cases for Audience Targeting Data?

The top use cases for Audience Targeting Data are Audience Targeting, Audience Segmentation, and Programmatic Advertising.