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Best Audience Targeting Datasets, Databases & APIs

What is Audience Targeting Data?

Targeting data presents information that helps marketers partition a large market into smaller segments. It is used by marketers to connect to a specific group within a market. Datarade helps you find targeting data APIs, databases and datasets.Learn more

Recommended Audience Targeting Data Products

50+ Results
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Audiences -- interest-based targeting audiences for the U.S. and Canada built on real-world consumer visits and behavior

your next ad campaign with audiences created from trusted location intelligence and verified visit data ... Gravy can also custom create a new audience to reach your desired target group.
Available for 2 countries
250M MAUs in the US
3 years of historical data
100% deterministic data
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Get access to Verified Cross-Channel B2B Audiences for Facebook Ads, Google Ads, LinkedIn Ads, and Email Campaigns. Custom B2B Audiences & Targeting

Increase conversion by targeting your ideal customers via the channels they prefer. ... Our platform and data allow you to build B2B audiences based on job titles, seniority, department, industry
Available for 1 countries
80 Million Verified People
Pricing available upon request
Free sample available
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DrivenIQ Consumer Audiences | Online & Offline

Unlike outreach and 3rd Party Data, making our 0P and 1P audience data CDP makes media activation and ... Ad/MarTech targeting reach and attribution efficiencies in a compliant manner.
Available for 1 countries
30 years of historical data
98% US HH Coverage
Available Pricing:
One-off purchase
Monthly License
Yearly License
Usage-based
Free sample preview
Free sample available

BIGDBM Bubbles Custom Audience Data

by BIGDBM
BIGDBM’s Bubbles data segments enable you to quickly understand your customers, prospects, their behaviors
Available for 1 countries
Pricing available upon request

OnAudience - Audience Data (2000+ ready-made segments)

Reach the right people with high-quality audience data. ... Our audience segments are available via Xandr, The Trade Desk, Pubmatic, Equativ Audience data enables
Available for 249 countries
463B Unique Xandr IDs Globally / Month
30 days of historical data
Starts at
$1$0.90 / CPM
10% Datarade discount
Free sample available
20% revenue share

Leads for cryptocurrency market

Data was collected through various sites related to cryptocurrency. ... Data can be used to reach out to interested investors and advertise software.
Available for 249 countries
147K records
Starts at
$4 / 1000 records
Free sample preview

Target Direct - Identify the right target group for b2b or b2c campaign

Facts about your target audience with which you can develop a solid marketing strategy.
Available for 1 countries
Pricing available upon request
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Nymblr Verified B2B Audiences & Audience Data for Cross-Channel Activation via Digital Ads & Email Campaigns. Audiences for Omni-Channel B2B Campaigns

Our B2B audiences and audience data with rich filtering for B2B marketing and ABM campaigns via omnichannel ... Increase conversion by targeting your ideal customers via the channels they prefer.
Available for 1 countries
80 Million Verified People
Pricing available upon request
Free sample available

Versium's Business REACH Digital - For improving your match rates by 3x-5x and reaching your targets online.

by Versium
Persona-based Audience Create a target audience using persona data. ... We’ll handle the data.
Available for 1 countries
2B Insight Attributes
95% Company Fill Rate
Pricing available upon request
Free sample available

Mobile Ad IDs Fresh, Daily MAID Data One of the largest COMPLIANT Repositories in the USA

by BIGDBM
your exact audience while keeping consumers’ PII safe and secure. ... This massive, highly accurate database will power your marketing, improve targeting, and enable you reach
Available for 1 countries
3 years of historical data
Pricing available upon request

More Audience Targeting Data Products

Discover related audience targeting data products.
251M Individuals
USA covered
3 months of historical data
AutoIQ contains data related to consumer vehicle purchases, preferences, ownership, and more.
147K records
249 countries covered
Leads for crypto market. People who have expressed interest in investing in cryptocurrency. email, first name, last name, phone number, and country.
251M Individuals
USA covered
3 months of historical data
JobsIQ contains data related to consumer employment including employment status, job seekers, career interest, business owners, profession type, and more.
USA covered
Versium REACH B2C adds consumer demographic data to your list of customers or prospects.
98% US HH Coverage
USA covered
30 years of historical data
Leveraging OP|1P|3P data, our double opt-in consumer data approach creates Ad/MarTech targeting reach and attribution efficiencies in a compliant manner. Thi...
251M Individuals
USA covered
3 months of historical data
MotivatorIQ contains data related to the internal motivations that drive consumer purchase-decisions.
25M + Records
98% + Point-in-time-Attribution
USA covered
Contact information for millions of single-family-dwelling US homeowners. Multiple options for solar lead qualification are available including: existing sol...
USA covered
Versium REACH B2C adds consumer demographic data to your list of customers or prospects.
463B Unique Xandr IDs Globally / Month
249 countries covered
30 days of historical data
Reach the right people with high-quality audience data. Our audience segments are available via Xandr, The Trade Desk, Pubmatic, Equativ
250M MAUs in the US
100% deterministic data
2 countries covered
Work with a Gravy specialist to identify your unique advertising needs and have us build a custom audience that will improve your campaign performance. Grav...
100% Coverage
41 countries covered
Easy-to-use SaaS powered by demographic prediction AI that extracts customer demographics from names with 100% coverage, accuracy preview before purchase and...
98% US HH Coverage
USA covered
30 years of historical data
Leveraging OP|1P|3P data, our double opt-in consumer data approach creates Ad/MarTech targeting reach and attribution efficiencies in a compliant manner. Thi...
480K block polygons
100% geo-coverage
Canada covered
Discover the evolving top preferences & lifestyle vibe of any community at any point in time as a weighted list of topics. Measurable at city, postal, neighb...
147K records
249 countries covered
Leads for crypto market. People who have expressed interest in investing in cryptocurrency. email, first name, last name, phone number, and country.
80 Million Verified People
USA covered
Boost your conversion with cross-channel marketing and ABM campaigns using our verified B2B audiences and audience data that can be activated via email, Face...
80 Million Verified People
USA covered
Improve cross-channel marketing and sales conversions with verified B2B audiences that can be activated via email, Facebook, Google, and LinkedIn. Our B2B au...
98% US HH Coverage
USA covered
30 years of historical data
Leveraging OP|1P|3P data, our double opt-in consumer data approach creates Ad/MarTech targeting reach and attribution efficiencies in a compliant manner. Thi...
115 countries covered
8 years of historical data
Benefits: Our data is based on qualitative signals in the text, not any metadata. Format & attributes: CSV with UID + score + confidence. Coverage: Cur...
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BIGDBM
Based in USA
BIGDBM
BIGDBM provides software development on top of highly accurate Big Data.
1 Billion
Online & Offline Identifiers
Validated
Identity Resolution Graph
Self-Serve
Data Market
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Nymblr, Inc.
Based in USA
Nymblr, Inc.
Nymblr makes it easy for companies ranging from startups to enterprises to access over 140 million clean and verified business contacts in real-time via our ...
140M
Business Contacts
140 M
Valid Work Emails
100M
Personal Emails
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Gravy Analytics
Based in USA
Gravy Analytics
Gravy Analytics is the enterprise location technology company providing actionable intelligence to businesses. The company brings data about people, places, ...
100%
deterministic data
600 MM
MAUs globally
2K+ brands
represented
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Durable Goods
Based in USA
Durable Goods
We test multiple marketing strategies and creative content to provide you with the best resources to get higher conversions. We distill all these elements do...
240M+
Individuals
64+
Data points
Qualified
Within 90 days
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Matrixian
Based in Netherlands
Matrixian
By combining our international data sources with smart technology and expertise, we provide our customers with valuable insights, products and API's that ena...
196
169 countries mapped
+ 500 mln
Objects in our database
24 TB
24 TB data collected yearly
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OnAudience
Based in United Kingdom
OnAudience
OnAudience.com is one of the biggest data providers in the world with a database that includes more than 50 billion of user profiles. We have developed propr...
Taxonomy
+1600 segments
Coverage
Data from 200+ markets
Raw Data
To fuel your own engine!

The Ultimate Guide to Audience Targeting Data 2023

Learn about audience targeting data analytics, sources, and collection.

What is Targeting Data?

When marketing your business online, delivering vague and generic messages to potential new customers won’t lead to you securing high-value sales. While broad messaging may help you reach a wider audience, you may have a difficult time converting these random ads into actual sales. Targeting in marketing helps you avoid vague outreach. With proper targeting data, you can design smaller segments of customer groups and tailor your ads so that they’re unique to each of the groups you have created. As such, instead of wasting resources to try and reach an all-inclusive wider market, your business can make use of target marketing to redirect the energy into creating an association with a definite group in the market.

How is Targeting Data collected?

Targeting data is collected in three major steps. The first step entails market segmentation, whereby you partition your market according to groups of buyers and profiling them into specified market segments. The second step involves market targeting that involves the process of determining the attractiveness of a given market segment before entering. The third process is through product positioning in which you create a competitive position for your the company within a given target market segment. The success of each of these steps is dependent on the fictionalized profiles of specific target customers, and data is collected as metrics throughout this process.

What are the typical attributes of Targeting Data?

The core attribute of targeting data is that it is made up of a concise and detailed buyer persona. A buyer persona is a tool that gives an in-depth description that is representative of your target customer. The buyer persona gives a catalogue of features, merits and behaviors of a person in your target audience. Knowing your buyer persona leads you to other key attributes that help you describe the demographics, values and goals, challenges, source of influence, buying decisions and professional roles of your target audience.

What is Targeting Data commonly used for?

Targeting data is commonly used by marketers to identify one or more segments to direct their outreach towards. As a marketer, it allows you to redirect your advertisement resources towards a niche that has the potential for return on investment (ROI) through better conversion rates. By use of buyer personas, target data is crucial in the sense that it enables you to understand the precise needs of your target audience, and catering to those needs at the right time and place because you have the right information on the client’s demographics. As such, when developing a marketing strategy, you cannot afford to overlook the importance of targeting data for creating a robus outward marketing strategy for your business.

How can a user assess the quality of Targeting Data?

The quality of targeting data can be assessed by looking at the key attributes of the dataset. These attributes should be wide-ranging enough to include every aspect of your target audience - their demography, behavior, and intent. When tailoring your ads for a specified audience, it’s vital that your targeting data includes key aspects such as age, location, projected income, and the lifestyle of your target audience. When these attributes are better understood, you can design advertisement campaigns that will go a long way in securing the attention and interest of your target audience, thanks to tailored and targeted ads.

Where can I buy Audience Targeting Data?

Data providers and vendors listed on Datarade sell Audience Targeting Data products and samples. Popular Audience Targeting Data products and datasets available on our platform are Audiences – interest-based targeting audiences for the U.S. and Canada built on real-world consumer visits and behavior by Gravy Analytics, Get access to Verified Cross-Channel B2B Audiences for Facebook Ads, Google Ads, LinkedIn Ads, and Email Campaigns. Custom B2B Audiences & Targeting by Nymblr, Inc., and DrivenIQ Consumer Audiences | Online & Offline by DrivenIQ.

How can I get Audience Targeting Data?

You can get Audience Targeting Data via a range of delivery methods - the right one for you depends on your use case. For example, historical Audience Targeting Data is usually available to download in bulk and delivered using an S3 bucket. On the other hand, if your use case is time-critical, you can buy real-time Audience Targeting Data APIs, feeds and streams to download the most up-to-date intelligence.

What are similar data types to Audience Targeting Data?

Audience Targeting Data is similar to In-Market Audience Data, Seasonal Audience Data, Mobile Audience Data, Third-Party Audience Data, and Interest-based Audience Data. These data categories are commonly used for Audience Targeting and Audience Segmentation.

What are the most common use cases for Audience Targeting Data?

The top use cases for Audience Targeting Data are Audience Targeting, Audience Segmentation, and Programmatic Advertising.