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Audience Targeting Data: Best Audience Targeting Datasets & Databases

What is Audience Targeting Data?

Targeting data presents information that helps marketers partition a large market into smaller segments. It is used by marketers to connect to a specific group within a market. Datarade helps you find targeting data APIs, databases and datasets.Learn more

Recommended Audience Targeting Data Products

50+ Results
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Audiences -- interest-based targeting audiences for the U.S. and Canada built on real-world consumer visits and behavior

your next ad campaign with audiences created from trusted location intelligence and verified visit data ... Gravy can also custom create a new audience to reach your desired target group.
Available for 2 countries
250M MAUs in the US
3 years of historical data
100% deterministic data

Reklaim | Audience Targeting | USA & CAN |

by Reklaim
Audience Data for USA and CAN. ... Audience Data for USA and CAN.
Available for 2 countries
100 million
2 years of historical data
Available Pricing:
One-off purchase
Monthly License
Yearly License
Usage-based
Free sample available
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Get access to Verified Cross-Channel B2B Audiences for Facebook Ads, Google Ads, LinkedIn Ads, and Email Campaigns. Custom B2B Audiences & Targeting

Increase conversion by targeting your ideal customers via the channels they prefer. ... Our platform and data allow you to build B2B audiences based on job titles, seniority, department, industry
Available for 1 countries
80 Million Verified People
Pricing available upon request
Free sample available
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Versium Consumer REACH Direct (Programmatic Digital Audience Segments) B2C Append - Increase your match by 3X

by Versium
Online Audience: B2C social media and programmatic display marketing - Increase match rates by 30% ... multiple products at your fingers to both reach your current prospects directly and enrich your current data
Available for 1 countries
300 Million+ Consumers
70% Greater than 70% match rate
Starts at
$300 / month
Free sample preview
Free sample available

BIGDBM US Consumer Segmentation - Bubble Cluster Data

by BIGDBM
Each record is ranked by confidence and only the highest quality data is used. ... include necessary PII (address, email, phone, DOB, etc.) for merging, linking, and activation of the data
Available for 1 countries
280M Records
Pricing available upon request
Free sample preview
Free sample available

Reklaim | CBD Audience Data | USA | Audience Data | 100M

by Reklaim
CBD Audience Data offers targeted insights into cannabis audience behavior, consumer age, and holistic ... redefines the consumer relationship by providing consumers access, control, and compensation for their data
Available for 2 countries
100 Million
2 years of historical data
Available Pricing:
Monthly License
Yearly License
Free sample available

Datastream CTV viewership data

The television consumption data package allows a rich understanding of what content is being watched.
Available for 1 countries
1M daily
1 years of historical data
60% match rate
Starts at
$10,000$9,500 / month
Free sample preview
5% Datarade discount
Free sample available

OnAudience - Audience Data (2000+ ready-made segments)

Reach the right people with high-quality audience data. ... Our audience segments are available via Xandr, The Trade Desk, Pubmatic, Equativ Audience data enables
Available for 249 countries
463B Unique Xandr IDs Globally / Month
30 days of historical data
Starts at
$1$0.90 / CPM
10% Datarade discount
Free sample available
20% revenue share

Target Direct - Identify the right target group for b2b or b2c campaign

Facts about your target audience with which you can develop a solid marketing strategy.
Available for 1 countries
Pricing available upon request
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Nymblr Verified B2B Audiences & Audience Data for Cross-Channel Activation via Digital Ads & Email Campaigns. Audiences for Omni-Channel B2B Campaigns

Our B2B audiences and audience data with rich filtering for B2B marketing and ABM campaigns via omnichannel ... Increase conversion by targeting your ideal customers via the channels they prefer.
Available for 1 countries
80 Million Verified People
Pricing available upon request
Free sample available

More Audience Targeting Data Products

Discover related audience targeting data products.
251M Individuals
USA covered
3 months of historical data
JobsIQ contains data related to consumer employment including employment status, job seekers, career interest, business owners, profession type, and more.
251M Individuals
USA covered
3 months of historical data
AutoIQ contains data related to consumer vehicle purchases, preferences, ownership, and more.
1M daily
60% match rate
USA covered
CTV/DeviceID Feed! but it's our top / most in-demand product because it conforms with the IAB standard for CTV advertising, and I believe there's only one ot...
300 Million+ Consumers
70% Greater than 70% match rate
USA covered
With Consumer REACH Direct you'll have multiple products at your fingers to both reach your current prospects directly and enrich your current data and even ...
280M Records
USA covered
The US Consumer Segmentation - Bubble Clusters file has 280 million+ U.S. consumers based on their household income, generation, marital status, and environm...
251M Individuals
USA covered
3 months of historical data
MotivatorIQ contains data related to the internal motivations that drive consumer purchase-decisions.
147K records
249 countries covered
Leads for crypto market. People who have expressed interest in investing in cryptocurrency. email, first name, last name, phone number, and country.
100% Coverage (up-to)
41 countries covered
Demographic analytics and consumer level data for Twitter followers of selected Twitter accounts. Data is provided as both aggregated analytics in 5 key demo...
2.2B monthly events
100% events
240 countries covered
Complementics provides a daily feed of SDK derived mobile application usage data tied deterministically to device_id's. Current global scale exceeds 2 billi...
251 Million Individuals
USA covered
The essential dataset for real estate focused businesses as well as providers of home services. Includes everything from propensity to be in-market, to curre...
251 Million Individuals
USA covered
TRAK's political data covers nearly every individual and household in the US. Identify party affiliations, donor habits, and key contact information like add...
30 million+ records
178 countries covered
5 months of historical data
High-frequency latitude, longitude, and accuracy identified by a UUID linked to a unique Solipay user. Includes timestamp of observed location event. Coverag...
USA covered
1 years of historical data
Know who listens to what Podcast on over 30M monthly listeners. The consumption of audio content is a stronger intent signal versus just a click.
280M Records
USA covered
The US Consumer Segmentation - Bubble Clusters file has 280 million+ U.S. consumers based on their household income, generation, marital status, and environm...
100 Million
2 countries covered
2 years of historical data
Reklaim redefines the consumer relationship by providing consumers access, control, and compensation for their data. Currently, Reklaim has over 1,600 determ...
100 Million
2 countries covered
Reklaim redefines the consumer relationship by providing consumers access, control, and compensation for their data. Currently, Reklaim has over 1,600 determ...
10 million
2 countries covered
2 years of historical data
Reklaim redefines the consumer relationship by providing consumers access, control, and compensation for their data. Currently, Reklaim has over 1,600 determ...
100 million
2 countries covered
2 years of historical data
Audience Data for USA and CAN. This data can be provided to a client directly or pushed to any preferred platform such as social, programmatic etc.
datarade.ai - Datastream Group profile banner
Datastream Group
Based in USA
Datastream Group
Our Dedicated team is ready to create an innovative data solution that is tuned to your business needs.
Scale
large quantities
Accurate
constantly updated & verified
250M +
Full consumer profiles
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Gravy Analytics
Based in USA
Gravy Analytics
Gravy Analytics is the enterprise location technology company providing actionable intelligence to businesses. The company brings data about people, places, ...
100%
deterministic data
600 MM
MAUs globally
2K+ brands
represented
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Durable Goods
Based in USA
Durable Goods
We test multiple marketing strategies and creative content to provide you with the best resources to get higher conversions. We distill all these elements do...
240M+
Individuals
64+
Data points
Qualified
Within 90 days
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Matrixian
Based in Netherlands
Matrixian
By combining our international data sources with smart technology and expertise, we provide our customers with valuable insights, products and API's that ena...
196
169 countries mapped
+ 500 mln
Objects in our database
24 TB
24 TB data collected yearly
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Nymblr, Inc.
Based in USA
Nymblr, Inc.
Nymblr makes it easy for companies ranging from startups to enterprises to access over 140 million clean and verified business contacts in real-time via our ...
140M
Business Contacts
140 M
Valid Work Emails
100M
Personal Emails
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OnAudience
Based in United Kingdom
OnAudience
OnAudience.com is one of the biggest data providers in the world with a database that includes more than 50 billion of user profiles. We have developed propr...
Taxonomy
+1600 segments
Coverage
Data from 200+ markets
Raw Data
To fuel your own engine!

The Ultimate Guide to Audience Targeting Data 2023

Learn about audience targeting data analytics, sources, and collection.

What is Targeting Data?

When marketing your business online, delivering vague and generic messages to potential new customers won’t lead to you securing high-value sales. While broad messaging may help you reach a wider audience, you may have a difficult time converting these random ads into actual sales. Targeting in marketing helps you avoid vague outreach. With proper targeting data, you can design smaller segments of customer groups and tailor your ads so that they’re unique to each of the groups you have created. As such, instead of wasting resources to try and reach an all-inclusive wider market, your business can make use of target marketing to redirect the energy into creating an association with a definite group in the market.

How is Targeting Data collected?

Targeting data is collected in three major steps. The first step entails market segmentation, whereby you partition your market according to groups of buyers and profiling them into specified market segments. The second step involves market targeting that involves the process of determining the attractiveness of a given market segment before entering. The third process is through product positioning in which you create a competitive position for your the company within a given target market segment. The success of each of these steps is dependent on the fictionalized profiles of specific target customers, and data is collected as metrics throughout this process.

What are the typical attributes of Targeting Data?

The core attribute of targeting data is that it is made up of a concise and detailed buyer persona. A buyer persona is a tool that gives an in-depth description that is representative of your target customer. The buyer persona gives a catalogue of features, merits and behaviors of a person in your target audience. Knowing your buyer persona leads you to other key attributes that help you describe the demographics, values and goals, challenges, source of influence, buying decisions and professional roles of your target audience.

What is Targeting Data commonly used for?

Targeting data is commonly used by marketers to identify one or more segments to direct their outreach towards. As a marketer, it allows you to redirect your advertisement resources towards a niche that has the potential for return on investment (ROI) through better conversion rates. By use of buyer personas, target data is crucial in the sense that it enables you to understand the precise needs of your target audience, and catering to those needs at the right time and place because you have the right information on the client’s demographics. As such, when developing a marketing strategy, you cannot afford to overlook the importance of targeting data for creating a robus outward marketing strategy for your business.

How can a user assess the quality of Targeting Data?

The quality of targeting data can be assessed by looking at the key attributes of the dataset. These attributes should be wide-ranging enough to include every aspect of your target audience - their demography, behavior, and intent. When tailoring your ads for a specified audience, it’s vital that your targeting data includes key aspects such as age, location, projected income, and the lifestyle of your target audience. When these attributes are better understood, you can design advertisement campaigns that will go a long way in securing the attention and interest of your target audience, thanks to tailored and targeted ads.

Where can I buy Audience Targeting Data?

Data providers and vendors listed on Datarade sell Audience Targeting Data products and samples. Popular Audience Targeting Data products and datasets available on our platform are Audiences – interest-based targeting audiences for the U.S. and Canada built on real-world consumer visits and behavior by Gravy Analytics, Reklaim | Audience Targeting | USA & CAN | by Reklaim, and Get access to Verified Cross-Channel B2B Audiences for Facebook Ads, Google Ads, LinkedIn Ads, and Email Campaigns. Custom B2B Audiences & Targeting by Nymblr, Inc..

How can I get Audience Targeting Data?

You can get Audience Targeting Data via a range of delivery methods - the right one for you depends on your use case. For example, historical Audience Targeting Data is usually available to download in bulk and delivered using an S3 bucket. On the other hand, if your use case is time-critical, you can buy real-time Audience Targeting Data APIs, feeds and streams to download the most up-to-date intelligence.

What are similar data types to Audience Targeting Data?

Audience Targeting Data is similar to Mobile Audience Data, Third-Party Audience Data, Custom Audience Data, Mobile Attribution Data, and Remote Working Data. These data categories are commonly used for Audience Targeting and Audience Segmentation.

What are the most common use cases for Audience Targeting Data?

The top use cases for Audience Targeting Data are Audience Targeting, Audience Segmentation, and Programmatic Advertising.