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Targeting Data

Targeting data presents information that helps marketers partition a large market into smaller segments. It is used by marketers to connect to a specific group within a market. Datarade helps you find targeting data APIs, databases and datasets.

Top Targeting Data APIs, Datasets, and Databases

Find the top commercial Targeting Data sets, feeds and streams.

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Target Direct

by Matrixian Group
With Target Direct we provide a perfect overview of your target group. This way you can be sure that you are in contact with the right (potential) customers and turn your marketing campaign into a ...
Country
Netherlands
Use CaseConsumer Data Enrichment, B2B Data Enrichment + 2 more
Pricing available upon request
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Audience Data (Segments available via DSPs)

by OnAudience
Our segments are available via Google DV360, AppNexus, Adform, The Trade Desk, Zeotap, Adsquere, Hybrid.io, Invibes. Online taxonomy includes coverage for each platform: https://www.onaudience.com/...
Volume1.2K Ready Segments OnAudience Taxonomy, 620M Unique Mobile IDs Globally / Month
Quality100% Nielsen Digital Ad Rating
Country
USA
China
Japan
+ 246 others
History30 days of past data available
Use CaseBehavioral Targeting, Programmatic Advertising + 1 more
Starts at
$1$0.90 / CPM
10% Datarade discount
Free sample available
20% revenue share
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Auto Segment

by Matrixian Group
Our Auto Segment solution makes it possible to accurately segment consumers and companies based on a vast amount of industrial, demographic and location data.
Country
Netherlands
Use CaseAudience Segmentation, demographic segmentation
Pricing available upon request
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Throtle Connected TV (CTV)

by Throtle
Increase the accuracy and impact of your CTV campaigns with Throtle Connected TV.
Volume200 Million Individual Digital IDs
Quality70% Average Match Rate, 100% Quality of Consumer Data - Truth{set} Truthscore™ Index
Country
USA
Canada
Mexico
+ 10 others
History90 days of past data available
Use CaseTargeted Advertising, Data Enrichment + 2 more
Available Pricing:
One-off purchase
Monthly license
Yearly license
Usage-based
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AutoIQ

by AnalyticsIQ
AutoIQ contains data related to consumer vehicle purchases, preferences, ownership, and more.
Volume241M individuals, 118M households
Country
USA
History3 months of past data available
Use CasePersonalization, Programmatic Advertising + 3 more
Available Pricing:
Yearly license
Usage-based
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ConsuMatrix Profiles

by Matrixian Group
The ConsuMatrix Profiles is a segmentation of all households in the Netherlands. We built these by collecting socio-demographic, geographic, real estate and household characteristics and building a...
Country
Netherlands
Use Case360-Degree Customer View
Pricing available upon request
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MotivatorIQ

by AnalyticsIQ
MotivatorIQ contains data related to the internal motivations that drive consumer purchase-decisions.
Volume241M individuals, 118M households
Country
USA
History3 months of past data available
Use CasePersonalization, Programmatic Advertising + 3 more
Available Pricing:
Yearly license
Usage-based
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JobsIQ

by AnalyticsIQ
JobsIQ contains data related to consumer employment.
Volume241M individuals, 118M households
Country
USA
History3 months of past data available
Use CasePersonalization, Programmatic Advertising + 3 more
Available Pricing:
Yearly license
Usage-based
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Top Targeting Data Providers, Vendors, and Companies

Find the top Targeting Data aggregators, suppliers, and firms.

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Based in United States of America

Lotame is the leading unstacked data solutions company that helps publishers, marketers and agencies find new customers, increase engagement, and grow revenue. Our real-time data management technol...

Based in Germany

Zeotap is a Customer Intelligence Platform that helps brands understand customers and predict behavior, empowering them to invest in customer relationships and products that matter. It offers data ...

Based in United States of America

Mobilewalla provides device-ID based consumer segments for targeting mobile in-app audiences on Android and iOS. Mobilewalla’s audience segments are created by applying an entirely new class of inf...

Based in United Kingdom

OnAudience.com is one of the biggest data providers in the world with a database that includes more than 27 billion of anonymous user profiles. We have developed proprietary DMP technology, which i...

Based in France

Sirdata is a self-service, third party data-collecting platform that specializes in the collection of behavioural data, predictive targeting and selling of audience segments. Sirdata enables publis...

Based in United States of America

Shopping. Demographic. Location. Identity. Featuring 8,000 brand- and product-level segments, merchant names and addresses and location data. All data is at the INDIVIDUAL consumer level (not HH l...

Based in United States of America

We aggregate 10's of million of U.S. B2B contact records from established B2B compilers, which we then clean, normalize, and verify for custom file we builds for our customers and their sales and m...

Based in United States of America

Experian is a data provider offering Audience Data, Targeting Data, Seasonal Audience Data, Address Data, Purchase History Data, Consumer Data, Third-Party Audience Data, Geodemographic Data, Direc...

Based in United States of America

IRI Data Cloud is a data provider offering Targeting Data, Purchase Panel Data, Retail Market Data, Ecommerce Data, Shopper Data, Loyalty Card Data, Point-of-Sale (POS) Data, CPG Data, Retail Data,...

Based in United States of America

Valassis Digital is a data provider offering Targeting Data, Interest-based Audience Data, Custom Audience Data, Address Data, Location Data, Purchase Intent Data, and Mobile App Usage Data. They a...

The Ultimate Guide to Targeting Data 2020

Learn everything about Targeting Data. Understand data sources, popular use cases, and data quality.

What is Targeting Data?

When marketing your business online, delivering vague and generic messages to potential new customers won’t lead to you securing high-value sales. While broad messaging may help you reach a wider audience, you may have a difficult time converting these random ads into actual sales. Targeting in marketing helps you avoid vague outreach. With proper targeting data, you can design smaller segments of customer groups and tailor your ads so that they’re unique to each of the groups you have created. As such, instead of wasting resources to try and reach an all-inclusive wider market, your business can make use of target marketing to redirect the energy into creating an association with a definite group in the market.

How is Targeting Data collected?

Targeting data is collected in three major steps. The first step entails market segmentation, whereby you partition your market according to groups of buyers and profiling them into specified market segments. The second step involves market targeting that involves the process of determining the attractiveness of a given market segment before entering. The third process is through product positioning in which you create a competitive position for your the company within a given target market segment. The success of each of these steps is dependent on the fictionalized profiles of specific target customers, and data is collected as metrics throughout this process.

What are the typical attributes of Targeting Data?

The core attribute of targeting data is that it is made up of a concise and detailed buyer persona. A buyer persona is a tool that gives an in-depth description that is representative of your target customer. The buyer persona gives a catalogue of features, merits and behaviors of a person in your target audience. Knowing your buyer persona leads you to other key attributes that help you describe the demographics, values and goals, challenges, source of influence, buying decisions and professional roles of your target audience.

What is Targeting Data commonly used for?

Targeting data is commonly used by marketers to identify one or more segments to direct their outreach towards. As a marketer, it allows you to redirect your advertisement resources towards a niche that has the potential for return on investment (ROI) through better conversion rates. By use of buyer personas, target data is crucial in the sense that it enables you to understand the precise needs of your target audience, and catering to those needs at the right time and place because you have the right information on the client’s demographics. As such, when developing a marketing strategy, you cannot afford to overlook the importance of targeting data for creating a robus outward marketing strategy for your business.

How can a user assess the quality of Targeting Data?

The quality of targeting data can be assessed by looking at the key attributes of the dataset. These attributes should be wide-ranging enough to include every aspect of your target audience - their demography, behavior, and intent. When tailoring your ads for a specified audience, it’s vital that your targeting data includes key aspects such as age, location, projected income, and the lifestyle of your target audience. When these attributes are better understood, you can design advertisement campaigns that will go a long way in securing the attention and interest of your target audience, thanks to tailored and targeted ads.

Categories Related to Targeting Data

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Popular Targeting Data Use Cases

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