Buy Audience Targeting Data

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OnAudience - Audience Data (1,200 ready-made segments)

by OnAudience
Audience data enables you to reach the right target group. ... ask our data experts about creating a custom segment, perfectly tailored to your brief.
Available for 249 countries
3.08B Unique AppNexus IDs Globally / Month
30 days of historical data
100% Nielsen Digital Ad Rating
Starts at
$1$0.90 / CPM
10% Datarade discount
Free sample available
20% revenue share

Programmatic Advertising - Build Your Brand With FrescoData Audience Data ⎢10K+ Attributes

by FrescoData
We blend our data-driven audience targeting approach with a people-based marketing (PBM) to create contextualized ... interest, propensity and demographic attributes across 100% opt-in, deterministic, known and compiled data
Available for 106 countries
45 mobile/TV applcation reach
100% targeted mobile/TV reach
Available Pricing:
Monthly License
Yearly License
Free sample available
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BIGDBM
Based in USA
BIGDBM
BBIGDBM provides software development on top of highly accurate Big Data.
1 Billion
Online & Offline Identifiers
Validated
Identity Resolution Graph
Self-Serve
Data Market
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FrescoData
Based in USA
FrescoData
FrescoData is a full-service data and marketing agency. It is a primary source of consumer and business data, identity data and analytics, and offers end-to-...
175+
Countries
200+MM
B2B Contacts
10,000+
People Data Attributes
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Datastream Group
Based in USA
Datastream Group
Our Dedicated team is ready to create an innovative data solution that is tuned to your business needs.
Scale
large quantities
Accurate
constantly updated & verified
250M +
Full consumer profiles
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ipfind.io
Based in USA
ipfind.io
We provide 165 world countries data with millions of data leads that help you to achieve your business and marketing goals. Hundreds of companies use it a...
Compliant
Collected from trusted sources
Advantage
Use it in Excel
Universal
Customizable to fit your needs
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Outlogic
Based in USA
Outlogic
Outlogic empowers you to make intelligent business-driven decisions with the most premium location data source available. Outlogic provides precise, privacy ...
CCPA&GDPR
Compliant
100%
1st Party SDK Driven Data
50M+
Global Users
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Solipay
Based in USA
Solipay
Solipay has a massive network of consumers that opt-in to share their data. We collect their data at high-frequency and clean their data to a high-quality. W...
GDPR/CCPA
Compliant
100%
Opted-in Consumers
40M+
Location and Browsing Records

The Ultimate Guide to Audience Targeting Data 2021

Learn about audience targeting data analytics, sources, and collection.

What is Targeting Data?

When marketing your business online, delivering vague and generic messages to potential new customers won’t lead to you securing high-value sales. While broad messaging may help you reach a wider audience, you may have a difficult time converting these random ads into actual sales. Targeting in marketing helps you avoid vague outreach. With proper targeting data, you can design smaller segments of customer groups and tailor your ads so that they’re unique to each of the groups you have created. As such, instead of wasting resources to try and reach an all-inclusive wider market, your business can make use of target marketing to redirect the energy into creating an association with a definite group in the market.

How is Targeting Data collected?

Targeting data is collected in three major steps. The first step entails market segmentation, whereby you partition your market according to groups of buyers and profiling them into specified market segments. The second step involves market targeting that involves the process of determining the attractiveness of a given market segment before entering. The third process is through product positioning in which you create a competitive position for your the company within a given target market segment. The success of each of these steps is dependent on the fictionalized profiles of specific target customers, and data is collected as metrics throughout this process.

What are the typical attributes of Targeting Data?

The core attribute of targeting data is that it is made up of a concise and detailed buyer persona. A buyer persona is a tool that gives an in-depth description that is representative of your target customer. The buyer persona gives a catalogue of features, merits and behaviors of a person in your target audience. Knowing your buyer persona leads you to other key attributes that help you describe the demographics, values and goals, challenges, source of influence, buying decisions and professional roles of your target audience.

What is Targeting Data commonly used for?

Targeting data is commonly used by marketers to identify one or more segments to direct their outreach towards. As a marketer, it allows you to redirect your advertisement resources towards a niche that has the potential for return on investment (ROI) through better conversion rates. By use of buyer personas, target data is crucial in the sense that it enables you to understand the precise needs of your target audience, and catering to those needs at the right time and place because you have the right information on the client’s demographics. As such, when developing a marketing strategy, you cannot afford to overlook the importance of targeting data for creating a robus outward marketing strategy for your business.

How can a user assess the quality of Targeting Data?

The quality of targeting data can be assessed by looking at the key attributes of the dataset. These attributes should be wide-ranging enough to include every aspect of your target audience - their demography, behavior, and intent. When tailoring your ads for a specified audience, it’s vital that your targeting data includes key aspects such as age, location, projected income, and the lifestyle of your target audience. When these attributes are better understood, you can design advertisement campaigns that will go a long way in securing the attention and interest of your target audience, thanks to tailored and targeted ads.

Who are the best Audience Targeting Data providers?

Finding the right Audience Targeting Data provider for you really depends on your unique use case and data requirements, including budget and geographical coverage. Popular Audience Targeting Data providers that you might want to buy Audience Targeting Data from are BIGDBM, FrescoData, Datastream Group, ipfind.io, and Outlogic.

Where can I buy Audience Targeting Data?

Data providers and vendors listed on Datarade sell Audience Targeting Data products and samples. Popular Audience Targeting Data products and datasets available on our platform are OnAudience - Audience Data (1,200 ready-made segments) by OnAudience, Programmatic Advertising - Build Your Brand With FrescoData Audience Data ⎢10K+ Attributes by FrescoData, and Zeotap People Identity Graph (High-Quality Audience Data) by Zeotap.

How can I get Audience Targeting Data?

You can get Audience Targeting Data via a range of delivery methods - the right one for you depends on your use case. For example, historical Audience Targeting Data is usually available to download in bulk and delivered using an S3 bucket. On the other hand, if your use case is time-critical, you can buy real-time Audience Targeting Data APIs, feeds and streams to download the most up-to-date intelligence.

What are similar data types to Audience Targeting Data?

Audience Targeting Data is similar to In-Market Audience Data, Seasonal Audience Data, Mobile Audience Data, Third-Party Audience Data, and Interest-based Audience Data. These data categories are commonly used for Audience Targeting and Audience Segmentation.

What are the most common use cases for Audience Targeting Data?

The top use cases for Audience Targeting Data are Audience Targeting, Audience Segmentation, and Programmatic Advertising.