What is Audience Targeting Data? Examples, Datasets and Providers
On This Page:
- Overview
- Datasets
- Providers
- Use Cases
- Attributes
- FAQ
On This Page:
- Overview
- Datasets
- Providers
- Use Cases
- Attributes
- FAQ
What is Audience Targeting Data?
Audience targeting data refers to information collected and analyzed about a specific group of individuals who are likely to be interested in a product or service. This data includes demographic, behavioral, and psychographic attributes, allowing businesses to tailor their marketing efforts and deliver personalized messages to the right audience at the right time.
What Are Examples of Audience Targeting Data?
Examples of Audience Targeting Data include demographic information such as age, gender, location, and income level, as well as psychographic data like interests, behaviors, and preferences. Audience Targeting Data is used to identify and reach specific groups of people who are more likely to be interested in a particular product, service, or message.
Best Audience Targeting Databases & Datasets
Here is our curated selection of top Audience Targeting Data sources. We focus on key factors such as data reliability, accuracy, and flexibility to meet diverse use-case requirements. These datasets are provided by trusted providers known for delivering high-quality, up-to-date information.
Unacast Audience Targeting Data - 1Bn MAIDs
Audience Data / US Market / HEM for Targeting Online Campaigns / Advertising Data / Audience Targeting Data
Consumer Marketing Data, Audience Targeting Data- B2C Consumer Audience Builder USA - Identity Graph Data
Audience Targeting Data API | Leverage 700M+ Profiles | Optimize Marketing Campaigns | Best Price Guarantee
Audience Targeting Data | 330M+ Global Devices | Audience Data & Advertising | API Delivery
Consumer Data | Global Population Data | Audience Targeting Data | Segmentation data
Echo Analytics | GeoPersona Interest Segments | Europe | Audience Targeting Data Available Globally | GDPR-Compliant
B2C US New Movers Audience Targeting Data / 1.2MM New Movers Monthly / Multi-Channel Targeting / Weekly Updates / 100% DPV verified
Accurate Append | Verified US Audience Targeting Data | Demographics/Wealth/Donation History Targeting & More | High Match Rate | Batch & API Delivery
Audience Targeting Data | Mobile IP Data | Home & Work Locations of Mobile Devices | Geodemographic Data | 200M Home/Work Locations
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Top Audience Targeting Data Providers & Companies
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OAN
CoverageUSAUK+229VI used OAN data to run a campaign for one of our clients; the target of the campaign was very challenging as we needed to reach fans of a very specific genre of games. Fortunately, OAN was able to provide this data at an amazing volume and to be honest - I was blown away by the quality. My client was extremely happy and I'm more than sure we'll be using OAN data in the future! :) Also, most companies could learn a thing or two about customer service from them!
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Versium
CoverageUSAVUsing Versium REACH has allowed us to easily and cost-effectively activate our CRM and ICP data. Versium REACH allows us to activate our data over our preferred media channels giving us the ability to compound frequency with our audiences.
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VisitIQâ„¢
CoverageUSAVWe have purchased data for marketing from DrivenIQ as well as used their incredible capture tech to nurture our website traffic efficiently and accurately. Surprised at the granular accuracy of the data we inspect regularly from them.
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Echo Analytics
CoverageUSAUK+47VThe recent webinar by Echo on their data collection process was excellent, very well explained and lucid. I understood how complex the process is to clean the data. Their product is a really interesting one.
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start.io
CoverageUSAUK+248Start.io is a sell-side omnichannel advertising platform powered by real-time mobile audiences. Our platform uses AI to deliver efficient and...SDK DownloadsActive AppsMAUs -
Veraset
CoverageUSAUK+235Rebranded in 2019, we are a leader in location data, providing raw and pre-processed population movement datasets. We fuel innovation and empower...100%Country & StateData
Popular Use Cases for Audience Targeting Data
Audience Targeting Data is essential for a wide range of business applications, offering valuable insights and driving opportunities across industries. Below, we have highlighted the most significant use cases for Audience Targeting Data.
Main Attributes of Audience Targeting Data
Below, we outline the most popular attributes associated with this type of data—features that data buyers are actively seeking to meet their needs.
| Attribute | Type | Description | Action |
|---|---|---|---|
| String | The first name of a contact. | View 252 datasets | |
| String | The last name (surname) of a contact. | View 252 datasets | |
| String | The name of a company or business, might be the legal or brand name. | View 223 datasets | |
| String | The industry classification of a company. | View 222 datasets | |
| String | The approx. number of employees working for a company. | View 212 datasets | |
| String | The name of a city. | View 196 datasets |
Frequently Asked Questions
How is the Quality of Audience Targeting Data Maintained?
The quality of Audience Targeting Data is ensured through rigorous validation processes, such as cross-referencing with reliable sources, monitoring accuracy rates, and filtering out inconsistencies. High-quality datasets often report match rates, regular updates, and adherence to industry standards.
How Frequently is Audience Targeting Data Updated?
The update frequency for Audience Targeting Data varies by provider and dataset. Some datasets are refreshed daily or weekly, while others update less frequently. When evaluating options, ensure you select a dataset with a frequency that suits your specific use case.
Is Audience Targeting Data Secure?
The security of Audience Targeting Data is prioritized through compliance with industry standards, including encryption, anonymization, and secure delivery methods like SFTP and APIs. At Datarade, we enforce strict policies, requiring all our providers to adhere to regulations such as GDPR, CCPA, and other relevant data protection standards.
How is Audience Targeting Data Delivered?
Audience Targeting Data can be delivered in formats such as CSV, JSON, XML, or via APIs, enabling seamless integration into your systems. Delivery frequencies range from real-time updates to scheduled intervals (daily, weekly, monthly, or on-demand). Choose datasets that align with your preferred delivery method and system compatibility for Audience Targeting Data.
How Much Does Audience Targeting Data Cost?
The cost of Audience Targeting Data depends on factors like the datasets size, scope, update frequency, and customization level. Pricing models may include one-off purchases, monthly or yearly subscriptions, or usage-based fees. Many providers offer free samples, allowing you to evaluate the suitability of Audience Targeting Data for your needs.
What Are Similar Data Types to Audience Targeting Data?
Audience Targeting Data is similar to other data types, such as Third-Party Audience Data, Digital Audience Data, Gaming Audience Data, User Profiles Data, and Purchase Intent Data. These related categories are often used together for applications like Audience Targeting and Audience Segmentation.
