Veraset
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Veraset Data Products: APIs & Datasets
Veraset Pricing & Cost
There are a few major factors that drive pricing:
- Use Case
- Packaging of Product
- Term/Duration
Through these factors, we can deliver the best offering with flexible terms to ensure you have the exact data needed while also remaining within budget.
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About Veraset
Veraset in a Nutshell
Founded in 2015 and rebranded as Veraset in 2019, we are a leader in location data, providing raw and pre-processed population movement datasets. We fuel innovation and empower leaders in startups, enterprises and the public sector to understand and predict population movement, thereby making more informed decisions.
We work hard to create a great product and experience for customers in a variety of industries, including advertising, financial services, retail, telcom, real estate, consulting, urban planning, GIS, and more.
Data As Power
If you are a data scientist, product leader, or visionary answering questions about how and where human populations move in the physical world, you know that the power of machine learning and analytics is limited to the quality and quantity of your data. Veraset provides open access to the data you need
Country Coverage
Data Offering
Veraset offers the largest breadth and depth of mobility data globally outside of the EU. We work with some of the most intelligent and unique data teams in the world today so they can provide their customers with one-of-a-kind exposure to incredible products. Verasets data consists of hundreds of billions of precise and pseudonymized GPS signals. We cover the U.S. and 150 other countries, providing you with the largest and cleanest commercially available population movement dataset.
Featured in
Use Cases
*Adtech: High Reach, High Frequency Signals, and GPS-quality data. Raw Location Data or Device-Level Branded POI Visits Data for Location-Contextual Personalized Advertising, Measurement, and Market Research Insights
>> Targeting:
- Create or enrich your differentiated location-contextual segments and audiences
- Understand offline behavior with raw location data or visitation to branded POIs
>> Attribution And Measurement: - Compare visitation for deterministic offline measurement
- Accurately measure the impact of advertising campaigns and see how ads influence real-world behavior
- Measure across mobile, connected TV, OOH, and offline POIs
>> Market Research: - Understand which local neighborhoods generate retail visits to your stores and the stores of competitors
- Generate unique consumer insights based on mobility and footfall
- Tie pseudonymous and aggregate demographics data to population movement data for trend analysis
*Real Estate And Retail: Make and manage real estate investments informed by footfall traffic
>> Site Selection:
- Choose the next site for your next big thing
- Analyze and predict footfall and vehicle traffic around your current and prospective locations
>> Visit Competition And Complements - Compare your site visitation to competitors
- Understand neighborhood and retail traffic sources and destinations before and after a visit to your site
- Understand how visits to other neighborhoods and POIs complement visitation to your site
>> Socio-Economic Trends - Join mobility data with aggregate demographics to understand who is visiting and how that changes over time
*Financial Services And Economists: Location data is alternative data that helps you see trends long before they show up on the P&L by building proprietary prediction models based on footfall traffic
- Hedge Funds, PE funds, and M&A advisory use our close-to-real-time raw and processed alternative data feeds to build models correlating POI visitation to investment performance
- Insurers enrich their fraud detection, risk management, location verification, and other predictive models
- Economists develop macro and local analysis and models based on POI visitation, travel, and population movement trends
*City Planning, Mobility, And Transportation: Leverage the power of IoT, build smart cities, and optimize transportation with granular pedestrian and vehicle mobility data.
- Urban planners make smart development decisions by validating where to build things based on foot traffic and population trends
- Optimize public transportation stops and routes and reduce congestion
- Model/Modal of Transportation and Traffic: accurately predict travel times and traffic patterns, understand drivers/commuters goals and hot sources/destinations
*Geographic Information System (GIS): Bring your GIS analysis to life with our population movement data layer.
- Enhance satellite imagery with people movement data plotting
- Increase the accuracy of your geocoding models
Certifications & Associations
Data Sources & Collection
Veraset takes a unique approach to data collection. Though all of our sources are private, we can share that we collect data from a blend of applications, SDK’s as well as other aggregators making us a “super aggregator” and providing you with the largest dataset of this kind.
Key Differentiators
Veraset has the most comprehensive raw data sets on the market. This, matched with world class Customer Success/Support and coupled with various offerings to further make data more digestible with Premium and Curated products.
Data Privacy
Veraset’s stance on privacy is unparalleled. We adhere to all laws across countries and states.
Further, we run weekly Opt-Out reporting to ensure 100% of our data delivered and leveraged by our partners does not contain any devices that have elected out.
Integrations
What are you looking for?
Frequently asked questions about Veraset
What does Veraset do?
Rebranded in 2019, we are a leader in location data, providing raw and pre-processed population movement datasets. We fuel innovation and empower leaders in startups, enterprises and the public sector to understand and predict population movement, thereby making more informed decisions.
How much does Veraset cost?
The supported pricing models for Veraset’s data are One-off purchase, Monthly License, Yearly License, and Usage-based. Veraset offers free samples for individual data requirements. Get talking to a member of the Veraset team to receive custom pricing options, information about data subscription fees, and quotes for Veraset’s data offering tailored to your use case.
What kind of data does Veraset have?
Location Data, Identity Graph Data, Foot Traffic Data, Point of Interest (POI) Data, and 11 others
What data does Veraset offer?
Veraset offers the largest breadth and depth of mobility data globally outside of the EU. We work with some of the most intelligent and unique data teams in the world today so they can provide their customers with one-of-a-kind exposure to incredible products. Verasets data consists of hundreds of billions of precise and pseudonymized GPS signals. We cover the U.S. and 150 other countries, providing you with the largest and cleanest commercially available population movement dataset.
How does Veraset collect data?
Veraset takes a unique approach to data collection. Though all of our sources are private, we can share that we collect data from a blend of applications, SDK’s as well as other aggregators making us a “super aggregator” and providing you with the largest dataset of this kind.
What’s Veraset’s data privacy policy?
Veraset’s stance on privacy is unparalleled. We adhere to all laws across countries and states. Further, we run weekly Opt-Out reporting to ensure 100% of our data delivered and leveraged by our partners does not contain any devices that have elected out.
What are the best use cases for Veraset’s data?
*Adtech: High Reach, High Frequency Signals, and GPS-quality data. Raw Location Data or Device-Level Branded POI Visits Data for Location-Contextual Personalized Advertising, Measurement, and Market Research Insights >> Targeting: Create or enrich your differentiated location-contextual segments and audiences Understand offline behavior with raw location data or visitation to branded POIs >> Attribution And Measurement: Compare visitation for deterministic offline measurement Accurately measure the impact of advertising campaigns and see how ads influence real-world behavior Measure across mobile, connected TV, OOH, and offline POIs >> Market Research: Understand which local neighborhoods generate retail visits to your stores and the stores of competitors Generate unique consumer insights based on mobility and footfall Tie pseudonymous and aggregate demographics data to population movement data for trend analysis *Real Estate And Retail: Make and manage real estate investments informed by footfall traffic >> Site Selection: Choose the next site for your next big thing Analyze and predict footfall and vehicle traffic around your current and prospective locations >> Visit Competition And Complements Compare your site visitation to competitors Understand neighborhood and retail traffic sources and destinations before and after a visit to your site Understand how visits to other neighborhoods and POIs complement visitation to your site >> Socio-Economic Trends Join mobility data with aggregate demographics to understand who is visiting and how that changes over time *Financial Services And Economists: Location data is alternative data that helps you see trends long before they show up on the P&L by building proprietary prediction models based on footfall traffic Hedge Funds, PE funds, and M&A advisory use our close-to-real-time raw and processed alternative data feeds to build models correlating POI visitation to investment performance Insurers enrich their fraud detection, risk management, location verification, and other predictive models Economists develop macro and local analysis and models based on POI visitation, travel, and population movement trends *City Planning, Mobility, And Transportation: Leverage the power of IoT, build smart cities, and optimize transportation with granular pedestrian and vehicle mobility data. Urban planners make smart development decisions by validating where to build things based on foot traffic and population trends Optimize public transportation stops and routes and reduce congestion Model/Modal of Transportation and Traffic: accurately predict travel times and traffic patterns, understand drivers/commuters goals and hot sources/destinations *Geographic Information System (GIS): Bring your GIS analysis to life with our population movement data layer. Enhance satellite imagery with people movement data plotting Increase the accuracy of your geocoding models
What platforms is Veraset integrated with?
Databricks Marketplace