What is Real-Time Foot Traffic Data? Examples, Datasets and Providers
- Overview
- Datasets
- Providers
- Use Cases
- Attributes
- FAQ
- Overview
- Datasets
- Providers
- Use Cases
- Attributes
- FAQ
What is Real-Time Foot Traffic Data?
Real-time foot traffic data provides you with up-to-the-minute insights into how people are moving in and around specific locations. It’s collected anonymously from mobile devices and sensors to show patterns of movement, helping you understand visitor activity and make data-driven decisions.
What Are Examples of Real-Time Foot Traffic Data?
Real-time foot traffic data includes data collected from sensors, mobile devices, and Wi-Fi networks to track the number of people entering and exiting a specific location in real-time. Examples of real-time foot traffic data include:
- Live Visitor Count: Current number of visitors at a specific location.
- Entry and Exit Rates: Real-time data on the rate at which people are entering and leaving.
- Current Dwell Time: Ongoing measurement of how long visitors stay at a location.
- Peak Congestion Areas: Spots within a location experiencing high visitor density.
- Visitor Flow Direction: Real-time tracking of visitor movement paths.
- Queue Lengths: Length of waiting lines in specific areas or service points.
- Wait Times: Estimated wait times for entry or service at the location.
- Weather Conditions: Instant weather data that may impact visitor numbers.
- Device Type and Count: Types and numbers of mobile or IoT devices present.
Best Real-Time Foot Traffic Databases & Datasets
The best real-time foot traffic datasets offer precise visitor counts, dynamic movement trends, and instant time-based analysis tailored for business operations and urban planning. This curated selection features top real-time foot traffic datasets, chosen for their accuracy, reliability, and the trustworthiness of their providers.
pass_by Real-Time Foot Traffic Data | USA | 93% retail coverage
Irys | Global Foot Traffic Insights | Real-Time Historical Mobile Data & Location Data
Reliable, Compliant, Precise Foot Traffic & Mobile Location Data | Real-Time, Aggregated Foot Traffic Data | Middle East
Unacast Foot Traffic Data | Global
PREDIK Data-Driven I UK Aggregated Foot Traffic Data & Mobility Data I Measure Foot Traffic patterns within the United Kingdom
Global Leading Multinational Retailer Location & Foot Traffic Data
Foot Traffic Data | Global Consumer Visitation Insights To Inform Marketing and Operational Decisions | Mobile Location Data
Irys | Mobility Data Insights | Global | Real-Time & Historical [Foot Traffic Data]
Area Visitors -- analyze global foot traffic trends for geographic areas via API or batch data delivery
Mobility Data & Insights tied to 82M+ Locations | Worldwide | Enriched POI Data
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Top Real-Time Foot Traffic Data Providers & Companies
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pass_by
CoverageUSApass_by leverages groundbreaking AI to analyze the customer journey in the $4tn brick-and-mortar commerce market. pass_by enables retailers and those with a vested interest in retail to measure, analyze and predict the entire customer journey—from discovery to purchase.95%Inside mall coverage93%Coverage of US retail stores6+Years of history -
Irys
CoverageUSAUK+248SOur team's data search had incredibly high standards and specific needs. We initiated conversations with over 35 data vendors and performed sample pulls with nearly 8 of them. Irys stood head and shoulders above the rest of the market for geolocation data. Their team was patient with us as we performed our search, offered fair prices from the start and had fantastic data quality and volume. Irys' back end data engineering was brilliantly compressed, clean and exactly what they advertised. We are very satisfied.
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DRAKO
CoverageUSAUK+248Drako Data is your trusted partner for value-added geolocation data solutions. We enhance and simplify data extraction, enabling clients to gain insights quickly and efficiently. Our aim is to empower your data-driven decision-making, driving your business forward.CCPACompliantSDKSourced Data5 YearsLookback -
Veraset
CoverageUSAUK+235Rebranded in 2019, we are a leader in location data, providing raw and pre-processed population movement datasets. We fuel innovation and empower leaders in startups, enterprises and the public sector to understand and predict population movement, thereby making more informed decisions.Opt-In100%CompliantCountry & StateDedup'dData -
Unacast
CoverageUSAUK+248VLeveraging geolocation data for Airport Planning. We provided a strong and successful case for adding flights to a medium sized airport. Two airlines added flights following the analysis. The successful pilot is being turned into a tool for airport administrators. In the tool, managers can see the origins and end destinations of travelers flowing through their terminals. They can also identify volume and type of leakage to other transportation terminals - both alternate airports and other modes of travel like bus and train. Gravy Analytics' data product showing visitations was optimal for this use case.
Popular Use Cases for Real-Time Foot Traffic Data
Real-Time Foot Traffic Data is essential for a wide range of business applications, offering valuable insights and driving opportunities across industries. Below, we have highlighted the most significant use cases for Real-Time Foot Traffic Data.
Main Attributes of Real-Time Foot Traffic Data
Below, we outline the most popular attributes associated with this type of data—features that data buyers are actively seeking to meet their needs.
| Attribute | Type | Description | Action |
|---|---|---|---|
| Float | The latitude of a point on earth's surface. Commonly abbreviated as "lat". | View 20 datasets | |
| String | The country code in Alpha-2 format (ISO 3166) | View 17 datasets | |
| String | Mobile Ad ID is a sequence of random symbols, given by the mobile device’s operating system. It’s shared with the servers of the apps that the user is using to track his customer journey and “remember” his or her choices. | View 15 datasets | |
| Float | The longitude of a point on earth's surface. Commonly abbreviated as "long". | View 11 datasets | |
| String | The Internet Protocol version 4 (IPv4) address of an endpoint. | View 9 datasets | |
| String | The internet Protocol version 6 (IPv6) address of an endpoint. | View 9 datasets |
Frequently Asked Questions
How Accurate is Real-Time Foot Traffic Data?
The accuracy of real-time foot traffic data depends on the provider’s technology. For example, some provider offers data at a Hex 12 (19-meter) resolution, which gives a very detailed look at visitor movement. Data accuracy is further validated against benchmarks like museum visits and retail sales figures. If you’re looking for high precision, we recommend choosing a providers that offer verified accuracy.
How Frequently is Real-Time Foot Traffic Data Updated?
Real-time foot traffic data is updated daily, ensuring that you always have the most current insights at your fingertips. For industries such as retail or real estate, daily updates are a must. This gives you the agility to respond to changes as they happen.
How Can Real-Time Foot Traffic Data Be Used?
Real-time foot traffic data can be used in many ways, from optimizing retail locations to understanding consumer behavior trends and improving urban planning. If you’re in retail or real estate, use this data to identify high-traffic areas for new stores or to enhance your marketing strategies based on when and where people are spending the most time.
How is Real-Time Foot Traffic Data Delivered?
Data is typically delivered in formats like .csv and .json, and you can often receive it via API or secure cloud storage. If you’re running frequent analyses or need constant access to the data, we recommend setting up an API feed for real-time data delivery.
How Much Does Real-Time Foot Traffic Data Cost?
The cost for real-time foot traffic data varies depending on factors like the geographic coverage, the volume of data, and how frequently it’s updated. Many providers offer flexible pricing, including options for one-off purchases, monthly, or yearly licenses. Start with a free sample if it’s available on our platform to ensure the data meets your needs. From there, choose a pricing plan that aligns with how often you need updates.
What Geographic Areas Are Covered by Real-Time Foot Traffic Data?
Most providers offer extensive global coverage. For example, some provider covers over 240 countries, including key markets across North America, Europe, Asia, and South America. Make sure the provider covers the specific areas you’re interested in before committing to a plan.
How is Real-Time Foot Traffic Data Secured?
Providers ensure that all foot traffic data is anonymized and aggregated, meaning that it doesn’t track specific individuals. This data is collected and processed in compliance with strict privacy regulations like GDPR, making it safe to use for analysis without violating privacy laws. Always verify that your provider complies with the necessary privacy regulations, especially if you operate in markets with strict data protection laws.
