What is Real-Time Foot Traffic Data? Examples, Datasets and Providers
What is Real-Time Foot Traffic Data?
Real-time foot traffic data provides you with up-to-the-minute insights into how people are moving in and around specific locations. It’s collected anonymously from mobile devices and sensors to show patterns of movement, helping you understand visitor activity and make data-driven decisions.
What Are Examples of Real-Time Foot Traffic Data?
Real-time foot traffic data includes data collected from sensors, mobile devices, and Wi-Fi networks to track the number of people entering and exiting a specific location in real-time. Examples of real-time foot traffic data include:
- Live Visitor Count: Current number of visitors at a specific location.
- Entry and Exit Rates: Real-time data on the rate at which people are entering and leaving.
- Current Dwell Time: Ongoing measurement of how long visitors stay at a location.
- Peak Congestion Areas: Spots within a location experiencing high visitor density.
- Visitor Flow Direction: Real-time tracking of visitor movement paths.
- Queue Lengths: Length of waiting lines in specific areas or service points.
- Wait Times: Estimated wait times for entry or service at the location.
- Weather Conditions: Instant weather data that may impact visitor numbers.
- Device Type and Count: Types and numbers of mobile or IoT devices present.
Best Real-Time Foot Traffic Databases & Datasets
The best real-time foot traffic datasets offer precise visitor counts, dynamic movement trends, and instant time-based analysis tailored for business operations and urban planning. This curated selection features top real-time foot traffic datasets, chosen for their accuracy, reliability, and the trustworthiness of their providers.
Real-Time Foot Traffic Data | Aggregated Foot Traffic Data | Location & Mobility Data | Global | 600+ Customers
Irys | Mobility Data Insights | Global | Real-Time & Historical [Foot Traffic Data]
Reliable, Compliant, Precise Foot Traffic & Mobile Location Data | Real-Time, Aggregated Foot Traffic Data | Middle East
Xverum | ~48M POIs in Europe | Geospatial Data from European Countries | GDPR | Geo-JSON Format | Foot Traffic Data from EU | Real-time Location Data
Reality Research real-time foot traffic data USA w/ 5 years history (REIT data)
1st Party Mobile Data | Mobile IP Data | Daily Location Events and Foot Traffic Data
Real-Time Foot-Traffic Data | Location Data | Mobility Data | Mobile Location Data | Global Coverage | 600+ Customers
Irys | Global Foot Traffic Insights | Real-Time Historical Mobile Data & Location Data
The Data Appeal | Global Location Data Insights, Consumer Sentiment Data, Map Data, Sentiment | API, Dataset | 251M POI Data Coverage from 2019
Daily Footfall Data | Real-Time Foot Traffic Data | Real Estate Investment Data for Real-estate | UK-wide | 2.7K+ Retail Centres | 600+ Customers
Monetize data on Datarade Marketplace
Popular Use Cases for Real-Time Foot Traffic Data
Real-Time Foot Traffic Data is essential for a wide range of business applications, offering valuable insights and driving opportunities across industries. Below, we have highlighted the most significant use cases for Real-Time Foot Traffic Data.
Real-Time Foot Traffic Data Attributes
| Attribute | Description |
|---|---|
| Timestamp | The exact date and time of the foot traffic data capture. |
| Location ID | A unique identifier for the geographic location where foot traffic is measured. |
| Latitude | The latitude coordinate of the location. |
| Longitude | The longitude coordinate of the location. |
| Foot Traffic Count | The number of people detected at the location in real-time. |
| Peak Hours | Time periods with the highest foot traffic during the day. |
| Dwell Time | The average duration visitors spend at the location. |
| Demographics | Information about the age, gender, or other characteristics of the visitors. |
| Weather Conditions | Weather data (e.g., temperature, rain) at the time of traffic measurement. |
| Event Influence | Indicates whether specific events nearby impact traffic patterns. |
| Source of Data | The technology used for data collection (e.g., sensors, cameras, Wi-Fi). |
Frequently Asked Questions
How Accurate is Real-Time Foot Traffic Data?
The accuracy of real-time foot traffic data depends on the provider’s technology. For example, some provider offers data at a Hex 12 (19-meter) resolution, which gives a very detailed look at visitor movement. Data accuracy is further validated against benchmarks like museum visits and retail sales figures. If you’re looking for high precision, we recommend choosing a providers that offer verified accuracy.
How Frequently is Real-Time Foot Traffic Data Updated?
Real-time foot traffic data is updated daily, ensuring that you always have the most current insights at your fingertips. For industries such as retail or real estate, daily updates are a must. This gives you the agility to respond to changes as they happen.
How Can Real-Time Foot Traffic Data Be Used?
Real-time foot traffic data can be used in many ways, from optimizing retail locations to understanding consumer behavior trends and improving urban planning. If you’re in retail or real estate, use this data to identify high-traffic areas for new stores or to enhance your marketing strategies based on when and where people are spending the most time.
How is Real-Time Foot Traffic Data Delivered?
Data is typically delivered in formats like .csv and .json, and you can often receive it via API or secure cloud storage. If you’re running frequent analyses or need constant access to the data, we recommend setting up an API feed for real-time data delivery.
How Much Does Real-Time Foot Traffic Data Cost?
The cost for real-time foot traffic data varies depending on factors like the geographic coverage, the volume of data, and how frequently it’s updated. Many providers offer flexible pricing, including options for one-off purchases, monthly, or yearly licenses. Start with a free sample if it’s available on our platform to ensure the data meets your needs. From there, choose a pricing plan that aligns with how often you need updates.
What Geographic Areas Are Covered by Real-Time Foot Traffic Data?
Most providers offer extensive global coverage. For example, some provider covers over 240 countries, including key markets across North America, Europe, Asia, and South America. Make sure the provider covers the specific areas you’re interested in before committing to a plan.
How is Real-Time Foot Traffic Data Secured?
Providers ensure that all foot traffic data is anonymized and aggregated, meaning that it doesn’t track specific individuals. This data is collected and processed in compliance with strict privacy regulations like GDPR, making it safe to use for analysis without violating privacy laws. Always verify that your provider complies with the necessary privacy regulations, especially if you operate in markets with strict data protection laws.
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