Gravy Analytics

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Competitive Advantages

100%
deterministic data
150+ MM
opted-in mobile devices
2K+ brands
represented
3 years
of historical data

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Gravy Analytics Data Products: APIs & Datasets

Custom Audience Creation -- active intent audiences based on consumer visits to real-world places and events

Work with a Gravy specialist to identify your unique targeting needs and have us build a custom audience that will enhance your campaign performance. Gravy Audiences can be customized based upon c...
Volume150M MAUs in the US, 1M local events represented
Quality100% deterministic data
Country
USA
Canada
History3 years of historical data
Use CaseAdvertising, Audience Targeting + 3 more
Starts at
$2 / CPM
Get Sample View Product

Visitations Data -- cleansed & highly-contextualized mobile location data for 150+ million MAUs in the U.S.

Gravy’s Visitations DaaS delivers 100% deterministic, highly-contextualized visit data based on what consumers do in the real world. Visitations data is created when a mobile device is observed ins...
Volume1B Visitations per month, 2K chains
Quality100% deterministic data
Country
USA
History3 years of historical data
Use Casereal-world insights, Attribution Analysis + 3 more
Starts at
$15,000 / purchase
Free sample available
Get Sample View Product

Custom Area Visitors -- analyze foot traffic trends for custom areas via API or batch delivery

Submit your own polygons and time range and receive back the counts and mobile device IDs observed in that area during that time. A unique data set available via Gravy API.
Volume15B global signals per day
Quality100% deterministic data
Country
USA
Japan
Germany
+ 244 others
History3 years of historical data
Use CaseLocation-based Analytics, Trend Analysis + 3 more
Starts at
$1 / API call
Get Sample View Product

Personas Data -- enrich customer data via API or batch delivery

Gravy Personas delivers over 350 psychographic classifications for U.S. consumers built on the places and events they visit in the real world. Use Personas data to identify foodies, frequent shoppe...
Volume150M mobile device IDs, 350 buyer personas
Quality100% deterministic data used
Country
USA
History3 years of historical data
Use CaseAudience Insights, Audience Segmentation + 3 more
Starts at
$1 / API call
Get Sample View Product

Trade Area data -- analyze where consumers travel from to shop, dine, and visit other places of commercial interest.

Submit your own polygons and time range and receive back a list of the unique Gravy mobile device identifiers (GRIDs) observed at that location during that time, along with nighttime dwell location...
Volume15B global signals per day
Quality100% deterministic data
Country
USA
Japan
Germany
+ 244 others
History3 years of historical data
Use CaseConsumer Trend Analysis, Local Economic Forecasting + 3 more
Starts at
$1 / API call
Get Sample View Product

About Gravy Analytics

Gravy Analytics in a Nutshell

Gravy Analytics is the leading provider of real-world location intelligence. Its patented AdmitOne™ engine verifies consumer visits to millions of places, points-of-interest and local events, providing unprecedented visibility into the offline consumer journey. Gravy Analytics processes billions of pseudonymous mobile location signals every day to create its privacy-friendly data services, insights, and audiences. From ad targeting to customer relationship management, competitive intelligence to sponsorship selection, Gravy Analytics enables better business decisions with big data that reveals where people go in the physical world.

Headquarter
United States of America

Data Offering

Gravy Data-as-a-Service delivers a suite of data products based on the verified, real-world visitations of over 150 million mobile devices. All data is processed through its patented AdmitOne™ verification engine with Location Data Forensics – filtering and categorizing inaccurate and even fraudulent location signals. The final result? A comprehensive collection of cleansed, high-quality location data products that drive real results.

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Pricing

Pricing varies by project. Click the “Get Intro” button above to request a quote.

  • One-off purchase
  • Monthly license
  • Yearly license
  • Usage-based

Use Cases

Leading companies use Gravy’s location intelligence solutions to get ahead of their competition and gain consumer insights.

Automotive - Improve the car buying journey by understanding where car buyers go in the real world. Location intelligence provides auto companies with the data they need to keep up with their customers.

DOOH and Connected TV Advertising - Data-driven campaigns are more likely to succeed in reducing ad waste and increasing ad reach.

Financial Services and Insurance - Leading financial service and insurance companies use location intelligence to improve their customer experience and reach new clients.

Hospitality and Travel - Consumer travel behavior has changed dramatically. Keep up with your guests and travel enthusiasts with location intelligence.

Real Estate - From commercial real estate (CRE) to urban planning, location intelligence is a must-have tool for professionals looking to understand the current market and adapt their strategies to meet tenant or resident needs.

Retail and Restaurant - Data-driven strategies, driven by location intelligence, are vital for restaurants and retailers to adapt to a post-COVID world.

Sports and Entertainment - Even though events are on hold, canceled, or scaled-down, the sports and entertainment industries can use location intelligence to understand current customer trends and prove the value of sponsorships.

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Geo Coverage

Africa (58)
Algeria
Angola
Benin
Botswana
Burkina Faso
Burundi
Cabo Verde
Cameroon
Central African Republic
Chad
Comoros
Congo
Congo (Democratic Republic of the)
Côte d'Ivoire
Djibouti
Egypt
Equatorial Guinea
Eritrea
Ethiopia
Gabon
Gambia
Ghana
Guinea
Guinea-Bissau
Kenya
Lesotho
Liberia
Libya
Madagascar
Malawi
Mali
Mauritania
Mauritius
Mayotte
Morocco
Mozambique
Namibia
Niger
Nigeria
Rwanda
Réunion
Saint Helena, Ascension and Tristan da Cunha
Sao Tome and Principe
Senegal
Seychelles
Sierra Leone
Somalia
South Africa
South Sudan
Sudan
Swaziland
Tanzania, United Republic of
Togo
Tunisia
Uganda
Western Sahara
Zambia
Zimbabwe
Asia (49)
Afghanistan
Armenia
Azerbaijan
Bahrain
Bangladesh
Bhutan
Brunei Darussalam
Cambodia
Cyprus
Georgia
Hong Kong
India
Indonesia
Iran (Islamic Republic of)
Iraq
Israel
Japan
Jordan
Kazakhstan
Korea (Republic of)
Kuwait
Kyrgyzstan
Lao People's Democratic Republic
Lebanon
Macao
Malaysia
Maldives
Mongolia
Myanmar
Nepal
Oman
Pakistan
Palestine, State of
Philippines
Qatar
Saudi Arabia
Singapore
Sri Lanka
Syrian Arab Republic
Taiwan, Province of China
Tajikistan
Thailand
Timor-Leste
Turkey
Turkmenistan
United Arab Emirates
Uzbekistan
Vietnam
Yemen
Europe (51)
Albania
Andorra
Austria
Belarus
Belgium
Bosnia and Herzegovina
Bulgaria
Croatia
Czech Republic
Denmark
Estonia
Faroe Islands
Finland
France
Germany
Gibraltar
Greece
Guernsey
Holy See
Hungary
Iceland
Ireland
Isle of Man
Italy
Jersey
Latvia
Liechtenstein
Lithuania
Luxembourg
Macedonia (the former Yugoslav Republic of)
Malta
Moldova (Republic of)
Monaco
Montenegro
Netherlands
Norway
Poland
Portugal
Romania
Russian Federation
San Marino
Serbia
Slovakia
Slovenia
Spain
Svalbard and Jan Mayen
Sweden
Switzerland
Ukraine
United Kingdom
Åland Islands
North America (13)
Belize
Bermuda
Canada
Costa Rica
El Salvador
Greenland
Guatemala
Honduras
Mexico
Nicaragua
Panama
Saint Pierre and Miquelon
United States of America
Oceania (25)
American Samoa
Australia
Cook Islands
Fiji
French Polynesia
Guam
Kiribati
Marshall Islands
Micronesia (Federated States of)
Nauru
New Caledonia
New Zealand
Niue
Norfolk Island
Northern Mariana Islands
Palau
Papua New Guinea
Pitcairn
Samoa
Solomon Islands
Tokelau
Tonga
Tuvalu
Vanuatu
Wallis and Futuna
Other (9)
Antarctica
Bouvet Island
British Indian Ocean Territory
Christmas Island
Cocos (Keeling) Islands
French Southern Territories
Heard Island and McDonald Islands
South Georgia and the South Sandwich Islands
United States Minor Outlying Islands
South America (42)
Anguilla
Antigua and Barbuda
Argentina
Aruba
Bahamas
Barbados
Bolivia (Plurinational State of)
Bonaire, Sint Eustatius and Saba
Brazil
Cayman Islands
Chile
Colombia
Cuba
Curaçao
Dominica
Dominican Republic
Ecuador
Falkland Islands (Malvinas)
French Guiana
Grenada
Guadeloupe
Guyana
Haiti
Jamaica
Martinique
Montserrat
Paraguay
Peru
Puerto Rico
Saint Barthélemy
Saint Kitts and Nevis
Saint Lucia
Saint Martin (French part)
Saint Vincent and the Grenadines
Sint Maarten (Dutch part)
Suriname
Trinidad and Tobago
Turks and Caicos Islands
Uruguay
Venezuela (Bolivarian Republic of)
Virgin Islands (British)
Virgin Islands (U.S.)

Certifications & Associations

Logo of IAB Europe GDPR Transparency & Consent Framework certification
Logo of Mobile Marketing Association (MMA) certification
Logo of Network Advertising Initiative (NAI) certification

Data Sources & Collection

Gravy’s mobile location data co-op aggregates data from multiple location data providers for over 150 million opted-in mobile devices. This location data is collected via mobile SDKs in tens of thousands of apps and is always obtained in compliance with all pertinent regulations. Gravy’s unique approach to sourcing location data enables multi-source corroboration for our mobile location signals and lets Gravy verify the authenticity of the place and event visits attributed to each device.

Key Differentiators

Gravy Analytics delivers customer intelligence based on the places and events that people attend in the real world. Where people go and what they do there gives Gravy valuable insight into their interests, lifestyles, and passions. By understanding what customers do in their daily lives - in the physical world - companies of all kinds can better reach their target audience(s), increase consumer lifetime value (CLV) and reduce their customer churn.

The Gravy Difference:

  1. Scale - Gravy sees over 150 million unique devices each month and processes billions of location signals every day.
  2. Accuracy - Gravy’s proprietary data cleansing processes and AdmitOne™ verification methodology delivers extremely high-quality data and insights. Gravy uses polygonal geofences, avoiding the accuracy problems of centroids and grid-based approaches. Gravy’s products and services are built on 100% deterministic mobile location data.
  3. Context - Metadata from Gravy’s proprietary event database (the largest in the U.S.) and curated POI database (millions of polygonal geofences) gives context to a consumer’s place visit.

Data Privacy

As a location data controller, Gravy Analytics processes and aggregates data from multiple providers. This assures the breadth and veracity of the data supplied to customers, who use Gravy’s data to power everything from advertising, consumer insights, and competitive intelligence, to business development strategies and operational efficiencies.

Gravy Analytics takes consumer privacy seriously and ensures that the Gravy data platform remains fully transparent and compliant with industry and legal requirements. Gravy ensures that its data suppliers comply with all local privacy laws, including required consumer consent and opt-out provisions.

CCPA compliant
GDPR compliant

Integrations

Logo of Adobe Audience Manager integration
Logo of adsquare integration
Logo of AWS Data Exchange integration
Logo of LiveRamp IdentityLink™ Data Store integration
Logo of Oracle Data Marketplace (BlueKai) integration
Logo of PushSpring Audience Marketplace integration
Logo of Salesforce Audience Studio (fka Krux DMP) integration

Alternative Providers

View more alternatives

Gravy Analytics Reviews

AN
Anonymous from Community Data Platforms
5.0
“Leveraging geolocation data for Airport Planning. We provided a strong and successful case for adding flights to a medium sized airport. Two airlines added flights following the analysis. The successful pilot is being turned into a tool for airport administrators. In the tool, managers can see the origins and end destinations of travelers flowing through their terminals. They can also identify volume and type of leakage to other transportation terminals - both alternate airports and other modes of travel like bus and train. Gravy Analytics' data product showing visitations was optimal for this use case. ”
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Your Review

There are still only a few reviews and ratings for Gravy Analytics at the moment. Have you worked with Gravy Analytics? You can help other data professionals better understand Gravy Analytics’ data products and services by leaving a review now.

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Frequently asked questions about Gravy Analytics

What does Gravy Analytics do?

Gravy is the leading provider of real-world location intelligence. Its patented AdmitOne™ engine verifies consumer visits to millions of places, points-of-interest and local events, providing unprecedented visibility into the offline consumer journey.

How much does Gravy Analytics cost?

Pricing varies by project. Click the “Get Intro” button above to request a quote.

What kind of data does Gravy Analytics have?

Alternative Data, Consumer Behavior Data, Direct Marketing Data, Foot Traffic Data, and 7 others

What data does Gravy Analytics offer?

Gravy Data-as-a-Service delivers a suite of data products based on the verified, real-world visitations of over 150 million mobile devices. All data is processed through its patented AdmitOne™ verification engine with Location Data Forensics – filtering and categorizing inaccurate and even fraudulent location signals. The final result? A comprehensive collection of cleansed, high-quality location data products that drive real results.

How does Gravy Analytics collect data?

Gravy’s mobile location data co-op aggregates data from multiple location data providers for over 150 million opted-in mobile devices. This location data is collected via mobile SDKs in tens of thousands of apps and is always obtained in compliance with all pertinent regulations. Gravy’s unique approach to sourcing location data enables multi-source corroboration for our mobile location signals and lets Gravy verify the authenticity of the place and event visits attributed to each device.

What’s Gravy Analytics’ data privacy policy?

As a location data controller, Gravy Analytics processes and aggregates data from multiple providers. This assures the breadth and veracity of the data supplied to customers, who use Gravy’s data to power everything from advertising, consumer insights, and competitive intelligence, to business development strategies and operational efficiencies. Gravy Analytics takes consumer privacy seriously and ensures that the Gravy data platform remains fully transparent and compliant with industry and legal requirements. Gravy ensures that its data suppliers comply with all local privacy laws, including required consumer consent and opt-out provisions.

What are the best use cases for Gravy Analytics’ data?

Leading companies use Gravy’s location intelligence solutions to get ahead of their competition and gain consumer insights. Automotive - Improve the car buying journey by understanding where car buyers go in the real world. Location intelligence provides auto companies with the data they need to keep up with their customers. DOOH and Connected TV Advertising - Data-driven campaigns are more likely to succeed in reducing ad waste and increasing ad reach. Financial Services and Insurance - Leading financial service and insurance companies use location intelligence to improve their customer experience and reach new clients. Hospitality and Travel - Consumer travel behavior has changed dramatically. Keep up with your guests and travel enthusiasts with location intelligence. Real Estate - From commercial real estate (CRE) to urban planning, location intelligence is a must-have tool for professionals looking to understand the current market and adapt their strategies to meet tenant or resident needs. Retail and Restaurant - Data-driven strategies, driven by location intelligence, are vital for restaurants and retailers to adapt to a post-COVID world. Sports and Entertainment - Even though events are on hold, canceled, or scaled-down, the sports and entertainment industries can use location intelligence to understand current customer trends and prove the value of sponsorships.

What platforms is Gravy Analytics integrated with?

adsquare, Adobe Audience Manager, LiveRamp IdentityLink™ Data Store, Salesforce Audience Studio (fka Krux DMP), Oracle Data Marketplace (BlueKai), PushSpring Audience Marketplace, and AWS Data Exchange

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