Gravy Analytics

Gravy Analytics is the leading provider of real-world location intelligence. Its patented AdmitOne™ engine verifies consumer visits to millions of places, points-of-interest and local events, providing unprecedented visibility into the offline consumer journey. Gravy Analytics processes billions of pseudonymous mobile location signals every day to create its privacy-friendly data services, insights, and audiences. From ad targeting to customer relationship management, competitive intelligence to sponsorship selection, Gravy Analytics enables better business decisions with big data that reveals where people go in the physical world.

Gravy Analytics provides innovative data sets and analytics built on privacy-friendly mobile location data.

Whether you need data for market research, competitive intelligence, or operational insight, leading companies rely on Gravy Analytics for location intelligence that enables better decision-making across the enterprise.

Leading companies use Gravy’s location intelligence solutions to get ahead of their competition and gain consumer insights.

Automotive - Improve the car buying journey by understanding where car buyers go in the real world. Location intelligence provides auto companies with the data they need to keep up with their customers.

DOOH and Connected TV Advertising - Data-driven campaigns are more likely to succeed in reducing ad waste and increasing ad reach.

Financial Services and Insurance - Leading financial service and insurance companies use location intelligence to improve their customer experience and reach new clients.

Hospitality and Travel - Consumer travel behavior has changed dramatically. Keep up with your guests and travel enthusiasts with location intelligence.

Real Estate - From commercial real estate (CRE) to urban planning, location intelligence is a must-have tool for professionals looking to understand the current market and adapt their strategies to meet tenant or resident needs.

Retail and Restaurant - Data-driven strategies, driven by location intelligence, are vital for restaurants and retailers to adapt to a post-COVID world.

Sports and Entertainment - Franchises and event managers use location intelligence to understand current customer trends and prove the value of sponsorships.

Gravy processes 50 billion mobile location signals from over a dozen providers each day. Our suppliers collect these location signals from mobile SDKs in tens of thousands of apps with user consent. Gravy’s approach to multi-sourcing location data allows us to maintain a high-scale data set that is resilient to changes in the marketplace. This approach also enables us to corroborate location signals across multiple sources, along with many other rigorous data quality processes.

Gravy Analytics delivers customer intelligence based on the places and events that people attend in the real world. Where people go and what they do there gives Gravy valuable insight into their interests, lifestyles, and passions. By understanding what customers do in their daily lives - in the physical world - companies of all kinds can better reach their target audience(s), increase consumer lifetime value (CLV) and reduce their customer churn.

The Gravy Difference:

1. Scale - Gravy sees over 600 million unique devices each month across the world and processes 50 billion location signals every day.
2. Accuracy - Gravy’s proprietary data cleansing processes and AdmitOne™ verification methodology delivers extremely high-quality data and insights. Gravy uses polygonal geofences, avoiding the accuracy problems of centroids and grid-based approaches. Gravy’s products and services are built on 100% deterministic mobile location data.
3. Context - Metadata from Gravy’s proprietary event database (the largest in the U.S.) and curated POI database (millions of polygonal geofences) gives context to a consumer’s place visit.

As a location data controller, Gravy Analytics processes and aggregates data from multiple providers. This assures the breadth and veracity of the data supplied to customers, who use Gravy’s data to power everything from advertising, consumer insights, and competitive intelligence, to business development strategies and operational efficiencies.

Gravy Analytics takes consumer privacy seriously and ensures that the Gravy data platform remains fully transparent and compliant with industry and legal requirements. Gravy ensures that its data suppliers comply with all local privacy laws, including required consumer consent and opt-out provisions.