Gravy Analytics

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100%
deterministic data
600 MM
MAUs globally
2K+ brands
represented
3 years
of historical data
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Gravy Analytics Data Products: APIs & Datasets

Explore Gravy Analytics’ datasets, databases, and data feeds.
Work with a Gravy specialist to identify your unique advertising needs and have us build a custom audience that will improve your campaig...
250M MAUs in the US
100% deterministic data
2 countries covered
3 years of historical data
Submit your own geographic coordinates and time range and receive the counts and mobile device IDs observed in that area during that time...
50B global signals per day
100% deterministic data
247 countries covered
3 years of historical data
Gravy Personas delivers over 350 psychographic classifications for U.S. consumers built on the places and events they visit in the real w...
250M MAUs in the US
100% deterministic data used
USA covered
3 years of historical data
Submit your own geographic coordinates and time range and receive a list of anonymous device identifiers observed at that location in ret...
50B global signals per day
100% deterministic data
247 countries covered
3 years of historical data

Gravy Analytics Pricing & Cost

Learn about Gravy Analytics’ prices, subscription cost, and API pricing.

Pricing varies by project. Click the “Get Intro” button above to request a quote.

Gravy Analytics’ APIs and datasets range in cost from $1 / API call to $50,000 / year. Gravy Analytics offers free samples for individual data requirements. Get talking to a member of the Gravy Analytics team to receive custom pricing options, information about data subscription fees, and quotes for Gravy Analytics’ data offering tailored to your use case.

Gravy Analytics Reviews

Read authentic reviews about Gravy Analytics from your peers.
5.0 (1 reviews)
AN
Anonymous
Community Data Platforms
5.0
Data Quality
Data Volume
Value for Money
Customer Service
“Leveraging geolocation data for Airport Planning. We provided a strong and successful case for adding flights to a medium sized airport. Two airlines added flights following the analysis. The successful pilot is being turned into a tool for airport administrators. In the tool, managers can see the origins and end destinations of travelers flowing through their terminals. They can also identify volume and type of leakage to other transportation terminals - both alternate airports and other modes of travel like bus and train. Gravy Analytics' data product showing visitations was optimal for this use case. ”

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About Gravy Analytics

Learn more about Gravy Analytics’ data sources, use cases, and integrations.

Gravy Analytics in a Nutshell

Gravy Analytics is the leading provider of real-world location intelligence. Its patented AdmitOne™ engine verifies consumer visits to millions of places, points-of-interest and local events, providing unprecedented visibility into the offline consumer journey. Gravy Analytics processes billions of pseudonymous mobile location signals every day to create its privacy-friendly data services, insights, and audiences. From ad targeting to customer relationship management, competitive intelligence to sponsorship selection, Gravy Analytics enables better business decisions with big data that reveals where people go in the physical world.

Headquarter
USA

Geo Coverage

Africa (58)
Algeria
Angola
Benin
Botswana
Burkina Faso
Burundi
Cabo Verde
Cameroon
Central African Republic
Chad
Comoros
Congo
Congo (Democratic Republic of the)
Côte d'Ivoire
Djibouti
Egypt
Equatorial Guinea
Eritrea
Ethiopia
Gabon
Gambia
Ghana
Guinea
Guinea-Bissau
Kenya
Lesotho
Liberia
Libya
Madagascar
Malawi
Mali
Mauritania
Mauritius
Mayotte
Morocco
Mozambique
Namibia
Niger
Nigeria
Rwanda
Réunion
Saint Helena, Ascension and Tristan da Cunha
Sao Tome and Principe
Senegal
Seychelles
Sierra Leone
Somalia
South Africa
South Sudan
Sudan
Swaziland
Tanzania, United Republic of
Togo
Tunisia
Uganda
Western Sahara
Zambia
Zimbabwe
Asia (49)
Afghanistan
Armenia
Azerbaijan
Bahrain
Bangladesh
Bhutan
Brunei Darussalam
Cambodia
Cyprus
Georgia
Hong Kong
India
Indonesia
Iran (Islamic Republic of)
Iraq
Israel
Japan
Jordan
Kazakhstan
Korea (Republic of)
Kuwait
Kyrgyzstan
Lao People's Democratic Republic
Lebanon
Macao
Malaysia
Maldives
Mongolia
Myanmar
Nepal
Oman
Pakistan
Palestine, State of
Philippines
Qatar
Saudi Arabia
Singapore
Sri Lanka
Syrian Arab Republic
Taiwan
Tajikistan
Thailand
Timor-Leste
Turkey
Turkmenistan
United Arab Emirates
Uzbekistan
Vietnam
Yemen
Europe (51)
Albania
Andorra
Austria
Belarus
Belgium
Bosnia and Herzegovina
Bulgaria
Croatia
Czech Republic
Denmark
Estonia
Faroe Islands
Finland
France
Germany
Gibraltar
Greece
Guernsey
Holy See
Hungary
Iceland
Ireland
Isle of Man
Italy
Jersey
Latvia
Liechtenstein
Lithuania
Luxembourg
Macedonia (the former Yugoslav Republic of)
Malta
Moldova (Republic of)
Monaco
Montenegro
Netherlands
Norway
Poland
Portugal
Romania
Russian Federation
San Marino
Serbia
Slovakia
Slovenia
Spain
Svalbard and Jan Mayen
Sweden
Switzerland
Ukraine
United Kingdom
Åland Islands
North America (13)
Belize
Bermuda
Canada
Costa Rica
El Salvador
Greenland
Guatemala
Honduras
Mexico
Nicaragua
Panama
Saint Pierre and Miquelon
United States of America
Oceania (25)
American Samoa
Australia
Cook Islands
Fiji
French Polynesia
Guam
Kiribati
Marshall Islands
Micronesia (Federated States of)
Nauru
New Caledonia
New Zealand
Niue
Norfolk Island
Northern Mariana Islands
Palau
Papua New Guinea
Pitcairn
Samoa
Solomon Islands
Tokelau
Tonga
Tuvalu
Vanuatu
Wallis and Futuna
Other (9)
Antarctica
Bouvet Island
British Indian Ocean Territory
Christmas Island
Cocos (Keeling) Islands
French Southern Territories
Heard Island and McDonald Islands
South Georgia and the South Sandwich Islands
United States Minor Outlying Islands
South America (42)
Anguilla
Antigua and Barbuda
Argentina
Aruba
Bahamas
Barbados
Bolivia (Plurinational State of)
Bonaire, Sint Eustatius and Saba
Brazil
Cayman Islands
Chile
Colombia
Cuba
Curaçao
Dominica
Dominican Republic
Ecuador
Falkland Islands (Malvinas)
French Guiana
Grenada
Guadeloupe
Guyana
Haiti
Jamaica
Martinique
Montserrat
Paraguay
Peru
Puerto Rico
Saint Barthélemy
Saint Kitts and Nevis
Saint Lucia
Saint Martin (French part)
Saint Vincent and the Grenadines
Sint Maarten (Dutch part)
Suriname
Trinidad and Tobago
Turks and Caicos Islands
Uruguay
Venezuela (Bolivarian Republic of)
Virgin Islands (British)
Virgin Islands (U.S.)

Data Offering

Gravy Analytics provides innovative data sets and analytics built on privacy-friendly mobile location data.

Whether you need data for market research, competitive intelligence, or operational insight, leading companies rely on Gravy Analytics for location intelligence that enables better decision-making across the enterprise.

Show 8 more

Use Cases

Leading companies use Gravy’s location intelligence solutions to get ahead of their competition and gain consumer insights.

Automotive - Improve the car buying journey by understanding where car buyers go in the real world. Location intelligence provides auto companies with the data they need to keep up with their customers.

DOOH and Connected TV Advertising - Data-driven campaigns are more likely to succeed in reducing ad waste and increasing ad reach.

Financial Services and Insurance - Leading financial service and insurance companies use location intelligence to improve their customer experience and reach new clients.

Hospitality and Travel - Consumer travel behavior has changed dramatically. Keep up with your guests and travel enthusiasts with location intelligence.

Real Estate - From commercial real estate (CRE) to urban planning, location intelligence is a must-have tool for professionals looking to understand the current market and adapt their strategies to meet tenant or resident needs.

Retail and Restaurant - Data-driven strategies, driven by location intelligence, are vital for restaurants and retailers to adapt to a post-COVID world.

Sports and Entertainment - Franchises and event managers use location intelligence to understand current customer trends and prove the value of sponsorships.

Show 11 more

Certifications & Associations

Logo of IAB Europe GDPR Transparency & Consent Framework certification
Logo of Mobile Marketing Association (MMA) certification
Logo of Network Advertising Initiative (NAI) certification

Data Sources & Collection

Gravy processes 50 billion mobile location signals from over a dozen providers each day. Our suppliers collect these location signals from mobile SDKs in tens of thousands of apps with user consent. Gravy’s approach to multi-sourcing location data allows us to maintain a high-scale data set that is resilient to changes in the marketplace. This approach also enables us to corroborate location signals across multiple sources, along with many other rigorous data quality processes.

Key Differentiators

Gravy Analytics delivers customer intelligence based on the places and events that people attend in the real world. Where people go and what they do there gives Gravy valuable insight into their interests, lifestyles, and passions. By understanding what customers do in their daily lives - in the physical world - companies of all kinds can better reach their target audience(s), increase consumer lifetime value (CLV) and reduce their customer churn.

The Gravy Difference:

  1. Scale - Gravy sees over 600 million unique devices each month across the world and processes 50 billion location signals every day.
  2. Accuracy - Gravy’s proprietary data cleansing processes and AdmitOne™ verification methodology delivers extremely high-quality data and insights. Gravy uses polygonal geofences, avoiding the accuracy problems of centroids and grid-based approaches. Gravy’s products and services are built on 100% deterministic mobile location data.
  3. Context - Metadata from Gravy’s proprietary event database (the largest in the U.S.) and curated POI database (millions of polygonal geofences) gives context to a consumer’s place visit.

Data Privacy

As a location data controller, Gravy Analytics processes and aggregates data from multiple providers. This assures the breadth and veracity of the data supplied to customers, who use Gravy’s data to power everything from advertising, consumer insights, and competitive intelligence, to business development strategies and operational efficiencies.

Gravy Analytics takes consumer privacy seriously and ensures that the Gravy data platform remains fully transparent and compliant with industry and legal requirements. Gravy ensures that its data suppliers comply with all local privacy laws, including required consumer consent and opt-out provisions.

CCPA compliant
GDPR compliant

Integrations

Logo of Adobe Audience Manager integration
Logo of adsquare integration
Logo of AWS Data Exchange integration
Logo of LiveRamp IdentityLink™ Data Store integration
Logo of Oracle Data Marketplace (BlueKai) integration
Logo of PushSpring Audience Marketplace integration
Logo of Salesforce Audience Studio (fka Krux DMP) integration
Logo of Snowflake Data Marketplace integration

What are you looking for?

Sadie and Brian
from Gravy Analytics are ready to assist you
7h Avg. response time
100% Response rate

Frequently asked questions about Gravy Analytics

What does Gravy Analytics do?

Gravy Analytics is the enterprise location technology company providing actionable intelligence to businesses. The company brings data about people, places, and events together to understand human mobility, help companies enhance sales and marketing strategies and inform business operations.

How much does Gravy Analytics cost?

Gravy Analytics’ APIs and datasets range in cost from $1 / API call to $50,000 / year. Gravy Analytics offers free samples for individual data requirements. Get talking to a member of the Gravy Analytics team to receive custom pricing options, information about data subscription fees, and quotes for Gravy Analytics’ data offering tailored to your use case.

What kind of data does Gravy Analytics have?

Interest Data, Location Data, Consumer Behavior Data, Audience Data, and 12 others

What data does Gravy Analytics offer?

Gravy Analytics provides innovative data sets and analytics built on privacy-friendly mobile location data. Whether you need data for market research, competitive intelligence, or operational insight, leading companies rely on Gravy Analytics for location intelligence that enables better decision-making across the enterprise.

How does Gravy Analytics collect data?

Gravy processes 50 billion mobile location signals from over a dozen providers each day. Our suppliers collect these location signals from mobile SDKs in tens of thousands of apps with user consent. Gravy’s approach to multi-sourcing location data allows us to maintain a high-scale data set that is resilient to changes in the marketplace. This approach also enables us to corroborate location signals across multiple sources, along with many other rigorous data quality processes.

What’s Gravy Analytics’ data privacy policy?

As a location data controller, Gravy Analytics processes and aggregates data from multiple providers. This assures the breadth and veracity of the data supplied to customers, who use Gravy’s data to power everything from advertising, consumer insights, and competitive intelligence, to business development strategies and operational efficiencies. Gravy Analytics takes consumer privacy seriously and ensures that the Gravy data platform remains fully transparent and compliant with industry and legal requirements. Gravy ensures that its data suppliers comply with all local privacy laws, including required consumer consent and opt-out provisions.

What are the best use cases for Gravy Analytics’ data?

Leading companies use Gravy’s location intelligence solutions to get ahead of their competition and gain consumer insights. Automotive - Improve the car buying journey by understanding where car buyers go in the real world. Location intelligence provides auto companies with the data they need to keep up with their customers. DOOH and Connected TV Advertising - Data-driven campaigns are more likely to succeed in reducing ad waste and increasing ad reach. Financial Services and Insurance - Leading financial service and insurance companies use location intelligence to improve their customer experience and reach new clients. Hospitality and Travel - Consumer travel behavior has changed dramatically. Keep up with your guests and travel enthusiasts with location intelligence. Real Estate - From commercial real estate (CRE) to urban planning, location intelligence is a must-have tool for professionals looking to understand the current market and adapt their strategies to meet tenant or resident needs. Retail and Restaurant - Data-driven strategies, driven by location intelligence, are vital for restaurants and retailers to adapt to a post-COVID world. Sports and Entertainment - Franchises and event managers use location intelligence to understand current customer trends and prove the value of sponsorships.

What platforms is Gravy Analytics integrated with?

adsquare, Adobe Audience Manager, LiveRamp IdentityLink™ Data Store, Salesforce Audience Studio (fka Krux DMP), Oracle Data Marketplace (BlueKai), PushSpring Audience Marketplace, AWS Data Exchange, Snowflake Data Marketplace, Magenta Marketing Platform, Databar.ai, Data Lagoon, and Dun & Bradstreet Data Marketplace