Real-world location intelligence
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Gravy Analytics started in 2011 as a local events discovery company, recommending interesting things to do in your area. Knowing that events are often the greatest indicator of consumer interests, in 2016 we pivoted to become a consumer intelligence platform. The unique context that events add to location data remains one of our biggest differentiators.
Gravy Analytics is the leading provider of real-world location intelligence. Our patented AdmitOne™ engine verifies consumer visits to millions of places, points-of-interest and local events, providing unprecedented visibility into the offline consumer journey. Gravy Analytics processes billions of pseudonymous mobile location signals every day to create its privacy-friendly data services, insights, and audiences. From ad targeting to customer relationship management, competitive intelligence to sponsorship selection, Gravy Analytics enables better business decisions with big data that reveals where people go in the physical world.
- United States of America
Gravy Data-as-a-Service delivers a suite of data products based on the verified, real-world visitations of over 150 million mobile devices. All data is processed through our patented AdmitOneTM verification engine with Location Data Forensics – filtering and categorizing inaccurate and even fraudulent location signals. The final result? A comprehensive collection of cleansed, high-quality location data products that drive real results.
There is a range of pricing models and price points depending upon the Gravy Analytics product, the scope of a client’s needs, and the method of data delivery. This provides our clients with flexibility in pricing structure based on their requirements.
- One-off purchase
- Monthly license
- Yearly license
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Leading companies use Gravy’s location intelligence solutions to get ahead of their competition and gain consumer insights.
Automotive - Improve the car buying journey by understanding where car buyers go in the real world. Location intelligence provides auto companies with the data they need to keep up with their customers.
DOOH and Connected TV Advertising - Data-driven campaigns are more likely to succeed in reducing ad waste and increasing ad reach.
Financial Services and Insurance - Leading financial service and insurance companies use location intelligence to improve their customer experience and reach new clients.
Hospitality and Travel - Consumer travel behavior has changed dramatically. Keep up with your guests and travel enthusiasts with location intelligence.
Real Estate - From commercial real estate (CRE) to urban planning, location intelligence is a must-have tool for professionals looking to understand the current market and adapt their strategies to meet tenant or resident needs.
Retail and Restaurant - Data-driven strategies, driven by location intelligence, are vital for restaurants and retailers to adapt to a post-COVID world.
Sports and Entertainment - Even though events are on hold, canceled, or scaled-down, the sports and entertainment industry can use location intelligence to understand current customer trends and prove the value of sponsorships.
Data Sources & Collection
Gravy’s mobile location data co-op aggregates data from multiple location data providers, for over 150 million opted-in mobile devices. This location data is collected via mobile SDKs in tens of thousands of apps and is always obtained in compliance with all pertinent regulations. Gravy’s unique approach to sourcing location data enables multi-source corroboration for our mobile location signals and lets us verify the authenticity of the place and event visits we attribute to each device.
Gravy Analytics delivers behavioral intelligence based on the places and events that people attend in the real world. Where people go and what they do there gives us valuable insight into their interests, lifestyles and passions. By understanding what customers do in their daily lives - in the physical world - companies of all kinds can better reach their target audience(s), increase consumer lifetime value (CLV) and reduce their customer churn.
The Gravy Difference:
- Scale - We see over 150 million unique devices each month and process billions of location signals every day.
- Accuracy - Gravy’s proprietary data cleansing processes and AdmitOne™ verification methodology delivers extremely high-quality data and insights. We use polygonal geofences, avoiding the accuracy problems of centroids and grid-based approaches. Our data is 100% deterministic with no modeling or projections.
- Context - Metadata from Gravy’s proprietary event database (the largest in the U.S.) and curated POI database (millions of polygonal geofences) lets us give context to a consumer’s place visit.
As a location data controller, Gravy Analytics processes and aggregates data from multiple providers. This assures the breadth and veracity of the data we supply to our customers, who use Gravy’s data to power everything from advertising, consumer insights, and competitive intelligence, to business development strategies and operational efficiencies.
We take consumer privacy seriously and ensure that our data platform remains fully transparent and compliant with industry and legal requirements. Gravy ensures that 100% of our data complies with all local privacy laws, including required consumer consent and opt-out provisions.
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