Business Intelligence (BI)
Frequently Asked Questions about Business Intelligence (BI)
What is business intelligence?
Business intelligence refers to the analytics, data mining, and data visualisation tasks within an organisation. BI usually starts with the data an organisation can collect themselves. This knowledge then later gains additional layers from external data points which the company can buy or license.
Why is business intelligence important?
The role of business intelligence (BI) is to remove guesswork from the company’s business strategy. The insights BI brings are based on real numbers from the market and help guide the decision making within the organisation.