What is Technographic Data? Examples, Datasets & Providers

What Are the Sources of Technographic Data?

The main sources of B2B technographics data tend to be resources provided by the company itself, though they’re not always easy to access. Examples include: the company website’s source code, company social media posts, and information provided through reports or discovered via phone calls. These insights are then compiled in a B2B database.

Different collection methods are used depending on the source, and the quality of technographic data tends to be linked to how it was collected. In general, you’ll want to ensure you’re working with technographics companies and B2B database providers which use a range of sources and collection methods.

How is Technographic Data Collected?

Technographic data is collected in two main ways: web scraping, and manual verification, like phone calls. The collected method used will mostly depend on if the technographic data source is accessed online (e.g. website source code) or offline (e.g. phone call). The collection method can also impact the data quality, as can the source being used.

Each collection method has its pros and cons, but the overarching issue faced by companies is that technographic information is often not readily available, making it difficult to collect in the first place. Thus, collecting the data can be very time-consuming and resource-demanding for a company. For this reason, company managers are turning instead to data providers for their technographic software

Besides the saved time and effort, there are further benefits to buying technographic data from a data provider.

Firstly, you can rely on a technographics company to have a high level of experience and knowledge of the market. This way, you know that you’ll be using high-quality data that’s been carefully collected from a wide range of sources.

The second extra benefit is that third-party vendors often provide access to analytical software that you can integrate directly with your current business technologies. This enables you to feed real-time data into your decision making processes and perhaps enrich other existing data sets you might have for optimum technographics analysis.

How Can I Assess the Quality of Technographic Data?

When it comes to purchasing technographics, the quality aspects you need to ensure are accuracy, recency, and scale. Accurate data means that the listed technologies and uses are correct. Recency helps with context. Information on when the technology was acquired ensures that you know the company’s most up-to-date technological stack. Scale is important to make sure that the list of available companies offered by the data provider is suitable for your target market and to keep your leads pipeline full.

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Assessing the quality of technographic data can be tricky, but it’s a data provider’s job to assure you of the quality of their information.

To help you through the process of finding the right technographics provider for you, here are some questions you should ask data vendors you’re interested in:

• What are your technical data collection methods?
• What are your sources of raw data?
• How frequently do you update your data sets?
• Can you verify whether the company still uses the software?
• Can your dataset integrate seamlessly with my existing business technologies?
• Can I have a technographic data sample set to test the data?

When you’re confident that you can recognize high quality technographic data and that your provider offers exactly this, it’s time to make sure you know what you’ll be using it for and how this will benefit your business.

What Types of Attributes are Included in Technographic Data?

Common attributes in technographic data include software applications, IT infrastructure, cloud adoption, and digital tools used by a company. Other useful data points may cover firmographics, purchasing behavior, and indicators of digital transformation, providing a well-rounded view of an organization’s technological profile. When choosing data, focusing on specific attributes that align with your marketing goals can enhance relevance.

How Accurate is Technographic Data?

Accuracy levels in technographic datasets often reach 95% or higher, maintained through regular verification and updates. Providers frequently combine automated checks with manual reviews to refine data quality. If your business relies on precise targeting, it’s beneficial to confirm the provider’s data verification methods.

How Often is Technographic Data Updated?

Update frequencies vary, with many providers offering monthly updates, while others offer weekly or daily refreshes for fast-paced industries. For companies that closely monitor technology adoption trends, choosing a provider with regular updates can help keep insights actionable.

What Are Common Delivery Methods for Technographic Data?

Technographic data is typically available in formats like CSV, JSON, or XLS and can be delivered through APIs, SFTP, or cloud solutions like Amazon S3. Some providers offer on-demand access through APIs, simplifying integration with CRM. Selecting a delivery method that aligns with your workflow can streamline access to this data.

Is Technographic Data Compliant with Privacy Regulations?

Our technographic data providers comply with regulations like GDPR and CCPA, particularly when handling personally identifiable information (PII). Nevertheless, ensure the provider you choose follows these guidelines and supports ethical, compliant data usage. We recommend verifying their privacy practices if data security is a priority for your campaigns.

Can Technographic Data Be Combined with Other Data Types?

Yes, technographic data is often combined with firmographic or intent data to create more complete profiles of target businesses. This enriched data can support account-based marketing (ABM), competitive analysis, and trend forecasting, helping you develop focused marketing strategies. Our suggestion is to consider providers that offer integration across multiple data types.