What is Audience Data? Examples, Datasets and Providers
What is Audience Data?
Audience data refers to information collected about individuals or groups of people, such as their demographics, interests, behaviors, and preferences. It is gathered from various sources, including online platforms, surveys, and customer databases. This data helps businesses understand their target audience better, enabling them to create more personalized and targeted marketing campaigns. By analyzing audience data, companies can make informed decisions, optimize their strategies, and deliver relevant content to the right people at the right time.
Editor's Pick
Best Audience Databases & Datasets
Here is our curated selection of top Audience Data sources. We focus on key factors such as data reliability, accuracy, and flexibility to meet diverse use-case requirements. These datasets are provided by trusted providers known for delivering high-quality, up-to-date information.
Digital Audience Data Segments B2C - Increase your match by 3X - Programmatic Audience
Digital Audience Data | Advanced Audience Segmentation Platform for Digital Marketers.
Audience Data / US Market / HEM for Targeting Online Campaigns / Advertising Data / Audience Targeting Data
Factori Audience Data| 1.2B unique mobile users in APAC, EU, North America and MENA
French Consumer Data | 27M+ Company & Individual Profiles | Audience Data Insights
Redmob: Third-Party Audience I Global I 1.5B Users & Real-Time
Audience Data API | Access 700M+ Profiles | Discover Engaged Audiences Worldwide | Best Price Guarantee
Audience Data | 330M+ Global Devices | Audience Targeting & Advertising | API Delivery
Accurate Append | Verified US Third Party Audience Data | Demographics/Wealth/Donation History & More | High Match Rate | Batch & API Delivery
Digital Audience Data | 2.4B+ MAU / 500K+ Active Mobile Apps/ 35B+ SDKs | Programmatic Advertising & Audience Activation
Monetize data on Datarade Marketplace
Top Audience Data Providers & Companies
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Stirista
Offers Data forUSAStirista features a wide variety of audience types including Geolocation (Visitor Data), B2B, Consumer, Purchase-based, Online Activity, Intent,... -
MixRank
Offers Data forUSAUnited Kingdom+248MixRank is a data as a service company. Every month, we process 3 petabytes of data on Mobile App & SDK Intelligence, companies, key personnel at... -
Redmob
Offers Data forUSACanada+124We possess a profound understanding of the impact of big data and research in crafting robust, unique data segments tailored specifically for... -
VisitIQ™
Offers Data forUSAVisitIQ™ is an identity intelligence and activation solution for audience data that enables marketing campaign personalization, higher sales... -
Gravy Analytics by Unacast
Offers Data forUSAUnited Kingdom+245Gravy Analytics and Unacast Merge to Become Leader in Location Data and Insights! Together, the new company’s strength is in its diversified client... -
Echo Analytics
Offers Data forUSAUnited Kingdom+47We aim to become the most reliable source of Geospatial data so companies can build profitable strategies to enhance operational efficiency. At the...
Popular Use Cases for Audience Data
Audience Data is essential for a wide range of business applications, offering valuable insights and driving opportunities across industries. Below, we have highlighted the most significant use cases for Audience Data.
Main Attributes of Audience Data
Below, we outline the most popular attributes associated with this type of data—features that data buyers are actively seeking to meet their needs.
| Attribute | Type | Description | Action |
|---|---|---|---|
| String | The first name of a contact. | View 54 datasets | |
| String | The last name (surname) of a contact. | View 53 datasets | |
| String | Mobile Ad ID is a sequence of random symbols, given by the mobile device’s operating system. It’s shared with the servers of the apps that the user is using to track his customer journey and “remember” his or her choices. | View 52 datasets | |
| String | The email address of a company or contact. | View 38 datasets | |
| String | The name of a city. | View 32 datasets | |
| String | The Internet Protocol version 4 (IPv4) address of an endpoint. | View 29 datasets |
Frequently Asked Questions
Where Can I Buy Audience Data?
You can explore our data marketplace to find a variety of Audience Data tailored to different use cases. Our verified providers offer a range of solutions, and you can contact them directly to discuss your specific needs.
How is the Quality of Audience Data Maintained?
The quality of Audience Data is ensured through rigorous validation processes, such as cross-referencing with reliable sources, monitoring accuracy rates, and filtering out inconsistencies. High-quality datasets often report match rates, regular updates, and adherence to industry standards.
How Frequently is Audience Data Updated?
The update frequency for Audience Data varies by provider and dataset. Some datasets are refreshed daily or weekly, while others update less frequently. When evaluating options, ensure you select a dataset with a frequency that suits your specific use case.
Is Audience Data Secure?
The security of Audience Data is prioritized through compliance with industry standards, including encryption, anonymization, and secure delivery methods like SFTP and APIs. At Datarade, we enforce strict policies, requiring all our providers to adhere to regulations such as GDPR, CCPA, and other relevant data protection standards.
How is Audience Data Delivered?
Audience Data can be delivered in formats such as CSV, JSON, XML, or via APIs, enabling seamless integration into your systems. Delivery frequencies range from real-time updates to scheduled intervals (daily, weekly, monthly, or on-demand). Choose datasets that align with your preferred delivery method and system compatibility for Audience Data.
How Much Does Audience Data Cost?
The cost of Audience Data depends on factors like the datasets size, scope, update frequency, and customization level. Pricing models may include one-off purchases, monthly or yearly subscriptions, or usage-based fees. Many providers offer free samples, allowing you to evaluate the suitability of Audience Data for your needs.
What Are Similar Data Types to Audience Data?
Audience Data is similar to other data types, such as Consumer Behavior Data, Panel Survey Data, CPG Data, Consumer Purchase Data, and Consumer Spending Data. These related categories are often used together for applications like Advertising and Lead Generation.
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