What is Audience Data? Examples, Datasets and Providers
Audience data provides insights into audience demographics and behaviors, supporting targeted marketing and personalization. This page features our top picks for audience data sources, with options to discover datasets and compare providers.
What is Audience Data?
Audience data refers to information collected about individuals or groups of people, such as their demographics, interests, behaviors, and preferences. It is gathered from various sources, including online platforms, surveys, and customer databases. This data helps businesses understand their target audience better, enabling them to create more personalized and targeted marketing campaigns. By analyzing audience data, companies can make informed decisions, optimize their strategies, and deliver relevant content to the right people at the right time.
Best Audience Datasets & APIs
Promoted
Unacast Audience Targeting Data - 1Bn MAIDs
Available for 2 countries
250M MAUs in the US
3 years of historical data
100% deterministic data
Starts at
$2 / CPM
Promoted
Echo Analytics | GeoPersona Interest Segments | Europe | Audience Targeting Data Available Globally | GDPR-Compliant
Available for 5 countries
45 Segments
15 months of historical data
Available Pricing:
One-off purchase
Monthly License
Yearly License
Usage-based
Free sample preview
Accurate Append | Verified US Third Party Audience Data | Demographics/Wealth/Donation History & More | High Match Rate | Batch & API Delivery
Available for 1 countries
900M Email Addresses
12 months of historical data
75% Match Rate
Starts at
$0.10 / Match
Free sample preview
Redmob: Third-Party Audience I Global I 1.5B Users & Real-Time
by
Redmob
Available for 116 countries
1.5B MAID
0 days of historical data
100% Stable users
Starts at
$50,000 / year
Free sample preview
Starts at
$0.60$0.54 / CPM
Free sample preview
10% Datarade discount
20% revenue share
Factori Audience Data| 1.2B unique mobile users in APAC, EU, North America and MENA
by
Factori
Available for 249 countries
946M Device profiles
2 years of historical data
95% match rate
Starts at
$5,000 / month
Free sample preview
Start.io | Digital Audience Data | 2.4B+ MAU / 500K+ Active Mobile Apps/ 35B+ SDKs | Programmatic Advertising & Audience Activation
by
start.io
Available for 249 countries
24B Unique Devices Monthly
1 years of historical data
Available Pricing:
One-off purchase
Yearly License
Usage-based
Free sample preview
Digital Audience Data | VisitIQâ„¢: Advanced Audience Segmentation Platform for Digital Marketers.
by
VisitIQâ„¢
Available for 1 countries
Pricing available upon request
Versium Consumer REACH Direct (Programmatic Digital Audience Segments) B2C API - Increase your match by 3X
by
Versium
Available for 1 countries
300 Million+ Consumers
70% Greater than 70% match rate
Starts at
$300 / month
Free sample preview
Pricing available upon request
Free sample preview
Monetize data on Datarade Marketplace
List your data on our global B2B marketplace to reach 100k monthly buyers
Top Audience Data Providers
When sourcing for audience data providers, consider factors like data accuracy, reliability, privacy compliance, data sources, segmentation capabilities, pricing, integration options, and customer support.
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StiristaBased in USAStirista features a wide variety of audience types including Geolocation (Visitor Data), B2B, Consumer, Purchase-based, Online Activity, Intent, B2B Technolo... -
MixRankBased in USAMixRank is a data as a service company. Every month, we process 3 petabytes of data on Mobile App & SDK Intelligence, companies, key personnel at those compa... -
RedmobBased in UAEWe possess a profound understanding of the impact of big data and research in crafting robust, unique data segments tailored specifically for mobility analyt... -
VisitIQâ„¢Based in USAVisitIQâ„¢ is an identity intelligence and activation solution for audience data that enables marketing campaign personalization, higher sales conversions, and... -
Gravy Analytics by UnacastBased in USAGravy Analytics and Unacast Merge to Become Leader in Location Data and Insights! Together, the new company’s strength is in its diversified client base and ...
Audience Data Use Cases
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