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Best Psychographic Datasets, Databases & APIs

What is Psychographic Data?

Psychographic data is information about a consumer's likes, dislikes, attitude, personality traits, and sentiment. This helps businesses and companies spot trends which enable them to target consumers. Datarade helps you find the best psychographic databases and datasets.Learn more

Recommended Psychographic Data Products

50+ Results
Start icon4.9(2)

Factori Consumer Graph USA | Append 100+ Attributes from 300M+ Consumer Profiles

by Factori
Our consumer data is gathered and aggregated via surveys, digital services, and public data sources. ... Our comprehensive data enrichment solution includes a variety of data sets that can help you in addressing
Available for 13 countries
800 + Data Attributes
1 years of historical data
90% fill rate
Starts at
$360,000 / year
Free sample preview
Free sample available
Start icon5.0(1)

Alesco CPG Database - CPG Data - 90+ Million Brand Loyal Consumers - Opt-in Emails Available - US Data - available for licensing!

Yearly data licenses available for unlimited use cases, including marketing and analytics. ... From acne products to baby wipes, coffee to pet food, this file has the most responsive data from consumers
Available for 1 countries
9.99M Coffee Buyers
90 days of historical data
60% emails available
Available Pricing:
One-off purchase
Yearly License
Usage-based
Free sample preview
Free sample available
Start icon5.0(2)

Dataset of doctors practicing in the US

The data delivered to you is in a clean, de-duped, transparent and robust manner. ... 𝐔𝐬𝐞 𝐜𝐚𝐬𝐞𝐬: ◾Marketers can use this data to create demography of doctors practicing in the US.
Available for 1 countries
700K leads approx.
100% accuracy rate
Starts at
$100 / purchase
Free sample preview
12% Datarade discount
Free sample available
revenue share

BIGDBM USA Consumer, Demographic, Interest Database, Property and Intender FIle

by BIGDBM
The fields provided include demographics, psychographic, lifestyle criteria, buying behavior and real ... The BIGDBM Consumer Database includes demographics, psychographic, lifestyle criteria, buying behavior
Available for 1 countries
Available Pricing:
One-off purchase
Monthly License
Yearly License
Usage-based
Start icon5.0(1)

Personas -- enrich 1st-party data with 350+ U.S. consumer personas via on-demand API access or DaaS batch delivery

Gravy Personas delivers over 350 psychographic classifications for U.S. consumers built on the places ... Off-the-shelf Personas data sets are available and Gravy can also provide customer Personas data sets
Available for 1 countries
250M MAUs in the US
3 years of historical data
100% deterministic data used
Starts at
$1 / API call
Free sample available
Start icon5.0(17)

Consumer Data | Aggregated Spend Patterns | Retail Transactions

SafeGraph Spend is an aggregated transaction dataset of consumer data containing spending behavior at ... This dataset includes transaction consumer data at individual POIs in the US based on aggregated debit
Available for 1 countries
400K POI
2 years of historical data
100% fill rates
Starts at
$250 / purchase
Free sample available

Health Care Provider (HCP)/Professional, Pharmaceutical Datasets | Grepsr

by Grepsr
Likewise, pharmacy data can have a direct impact on care quality and patient safety using EHR Data. ... Healthcare Provider/Professional Data contains the data of individual providers and facilities, including
Available for 249 countries
98% Fill Rate
Pricing available upon request
Free sample preview
Free sample available
Start icon5.0(2)

Mapping Resources: Canada Demographic Data

Demographics Canada covers the essential characteristics of population, households, dwellings, labor force, and income using a combination of the latest census information and updated household cou...
Available for 1 countries
1.1K Variables
10 years of historical data
Starts at
$1,495$1,345.50 / year
10% Datarade discount
Free sample available

California solar leads age 30-55

The dates the data was collected were from 07/01/2022 - 10/04/2022. ... Through these sites we were able to collect accurate and useful data on a large scale.
Available for 1 countries
74.9K records
Pricing available upon request
Free sample preview

Stirista Consumer Demographic and Multicultural Data

We cross-validate our information against known public data to ensure accuracy. ... We’re growing in the depth and detail of our data as well as in the sheer volume of our records.
Available for 1 countries
3 years of historical data
Available Pricing:
One-off purchase
Monthly License
Yearly License
Usage-based

More Psychographic Data Products

Discover related psychographic data products.
1.8K Million records
80 countries covered
1 months of historical data
A monthly refresh of behavioral interest data covering 600 Million users across US,APAC,LATAM,CA
251M Individuals
USA covered
3 months of historical data
InterestIQ contains data related to a wide variety of consumer lifestyle interests.
251M Individuals
USA covered
3 months of historical data
TravelIQ contains data related to consumer travel interests, habits, and decisions.
1.03B Device Profiles
70% match rate
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Our people graph data can help companies enrich their existing database or identify new customer profiles who have similar interests as their current custome...
251M Individuals
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HealthIQ contains HIPAA compliant SDoH, REL, and consumer data related to an individual's health and wellness to help providers improve patient outcomes and ...
74.9K records
USA covered
Individuals in the state of California (Age 30-55) interested in solar installation.
400K POI
100% fill rates
USA covered
SafeGraph Spend is an aggregated transaction dataset of consumer data containing spending behavior at individual points of interest. This dataset includes t...
30 Million Records
90% Delivery Rate
240 countries covered
We enable medical marketers to materialize their business objectives into effective reality with customized Telemedicine data solutions. With our data in pla...
1 billion records
131 countries covered
Measure the impact of social media campaigns and boost your company's revenue through social media analytics powered by AI.
30 Million records
95% Delivery Rate
240 countries covered
Accelerate the success of your marketing campaigns with MedicoReach’s accurate, reliable, and comprehensive Consumer Healthcare data. You can even send a per...
200 Million Verified Records
90% Accuracy
USA covered
Our verified Consumer Data can help you reach prospects based on Age, Gender, Employment, Income. Connect with the audience to promote your products/services...
2 countries covered
Health and fitness data collected from deidentified users. Attributes include user BMI, calorie consumption, step count, weight, height, heart rate, and bloo...
480K block polygons
100% geo-coverage
Canada covered
Discover the evolving top preferences & lifestyle vibe of any community at any point in time as a weighted list of topics. Measurable at city, postal, neighb...
480K block polygons
100% geo-coverage
Canada covered
Capture the overall breakdown of positive, neutral & negative vibe of any community at any point in time. Measurable at city, postal, neighborhood or block p...
65 million
USA covered
Signals of individuals who have explicitly opted in to do not sell in privacy-focused US states : Virginia, California, Utah, Conn, Colorado etc.
30 million
2 countries covered
Opted-in ethnicity data for individuals in the USA broken out x state. Especially important are those in privacy states: Virginia, California, Utah, Conn, C...
2 countries covered
Health and fitness data collected from deidentified users. Attributes include user BMI, calorie consumption, step count, weight, height, heart rate, and bloo...
74.9K records
USA covered
Individuals in the state of California (Age 30-55) interested in solar installation.
datarade.ai - AnalyticsIQ profile banner
AnalyticsIQ
Based in USA
AnalyticsIQ
AnalyticsIQ is a predictive marketing data company that creates data to understand the complete view of individuals - regardless of whether they are at home ...
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Gravy Analytics
Based in USA
Gravy Analytics
Gravy Analytics is the enterprise location technology company providing actionable intelligence to businesses. The company brings data about people, places, ...
100%
deterministic data
600 MM
MAUs globally
2K+ brands
represented
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ScaleCampaign
Based in USA
ScaleCampaign
You may believe custom software for your enterprise will be too complex and require resources you just can’t afford. Or, can you afford NOT to with our pe...
100%
240M
datarade.ai - Stirista profile banner
Stirista
Based in USA
Stirista
Stirista features a wide variety of audience types including Geolocation (Visitor Data), B2B, Consumer, Purchase-based, Online Activity, Intent, B2B Technolo...
Location
Data Updated in Real-Time
60 Million
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datarade.ai - HealthWise Data profile banner
HealthWise Data
Based in USA
HealthWise Data
We provide individual-level Consumer Health & Wellness Predictions, SDOH, and Caregiver Audiences on a universe of 265M US adults. Our proprietary health & w...
datarade.ai - Infutor Data Solutions profile banner
Infutor Data Solutions
Based in USA
Infutor Data Solutions
As the leader in Consumer Identity Management, our unmatched data and intelligence on 266 million U.S. individuals empowers marketers to optimize every singl...
CCPA
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Experience
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Original Source Compiler

The Ultimate Guide to Psychographic Data 2023

Learn about psychographic data analytics, sources, and collection.

What is Psychographic Data?

Psychographic data is data that is collected about a consumer who is purchasing items, or may purchase items in future. This information can include the buyer persona’s personality traits, buying history or trends, what interests or motivates them, and how they behave or interact with brands and products.

How is Psychographic Data collected?

This information is collected by asking a series of questions to these individuals to learn more about their buying behaviors, as well as who they are. Additionally, APIs and search histories can also provide more insight into the person and their background.

What are examples of psychographic data?

In a bid to create a complete actionable buyer persona, there are various psychographic characteristics that help marketers broaden categories of potential customers by segmenting people people according to their interests, attitudes and beliefs. Examples of psychographic data include:
• Personality
• Lifestyle - a person’s daily routine and where they spend their time.
• Interests - hobbies and other activities that a person is involved in.
• Political opinions, attitudes, and beliefs.

What are the attributes of Psychographic Data?

The data attributes that you can expect to find with psychographic datasets have lots of crossover with demographic data points about the consumer in question. You will learn the gender, age, location, basic purchasing process, values, attitudes, interests, and their views on the world and how they make decisions.

What’s the difference between Psychographic and Demographic Data?

While demographic information establishes its focus on external physical characteristics such as age, ethnicity, gender and location of targeted, existing and previous consumers, psychographic information focuses more on the deeply inherent psychological characteristics of people that may include motivations, beliefs, priorities and lifestyle choices. As an established field, psychographic data’s greatest strength is founded on the fact that people are motivated by greatly differing values, personalities, lifestyles or attitudes. In contrast, demographic data contains more generic information -which can at times be misleading, for example if it’s wrongly considered as a common trait amongst a group of different people. Nevertheless, the best consumer data analytics combine the core facets of psychographic information and demographic data to build the most comprehensive profile of individuals and groups.

What is Psychographic Data used for?

Companies and businesses use psychographic information and data in order to create the best buying experience for their customers. Not only that, but it helps them target their specific audience with the psychographic data intelligence that is purchased. This can, in turn, help the business or company grow much larger as they know their customers in more detail and generate revenue from highly-targeted campaigns and outreach.

How is Psychographic Data used in marketing?

Psychographic data is a branch of psychological analysis that marketers have recently learnt to leverage in their marketing campaigns. Psychographics entails the study of people’s attitudes and interests, which is usually studied together with demographic data analysis that helps marketers establish more complete profiles of their target markets. Psychographic data analysis gives marketers the opportunity to develop more meaningful and insightful comprehension of their customers - which is more important now than ever, as today’s consumers respond best to tailored campaigns and products which truly match their attitudes and interests.

How is Psychographic Data used for segmentation?

Historical and real-time psychographic data can be used in segmentation to help cluster together target, existing and previous customers by means of their common personalities, beliefs, values, attitudes, interests, and lifestyles. Evaluating psychographic makeup and compiling them together via segmentation allows marketers to build ‘lookalike’ audiences. Psychographic data can be used to segment target markets by means of the following key approaches:

• Empirical market research and web scraping to help establish patterns and groupings.
• Using analytics tools provided by psychographic data vendors via data marketplaces.
• Marketing-driven artificial intelligence tools to assist in predictive analysis and detailed learning about psychographic segments.

What’s the definition of Psychographic lifestyle?

Psychographic lifestyle is defined as the customer’s daily behavioral activities that are established as routines. Psychographic lifestyle patterns can describe how a person starts their day, their daily routine activities, what they do during their free time, and what really drives and inspires them. Deeper understanding of psychographic lifestyle data helps marketers to formulate curated messages which closely resonate with people’s lives, hence helping establish a closer identity with the brand. When purchasing psychographic data from commercial datasets, psychographic lifestyle is what marketers tend to focus on more because it acts a baseline for analysis of consumer behavior in marketing.

Can I gather Psychographic Data by ZIP code?

Yes, it is possible to gather psychographic data by ZIP code. While a ZIP code may not reveal much about deeper interests and aspirations, which are some of the characteristics which drive people to shop at a given store and make specific purchases, ZIP information can be used to segment people who live in the same geographic location. ZIP codes are often used to segment demographic information, and so they can also be used expand the scope of a psychographic profile from merely one person’s demography, to building an audience of people in a given area according to what they’re passionate about and what they believe in.

What are Psychographic Data maps?

Psychographic data maps are part of many commercial datasets that marketers buy. Psychographic data maps are basically humanized versions of psychographic data which give geographical context to marketers’ audience segments. Data vendors build psychographic data maps as a means of data visualization. These data maps are analytics tools that can be applied in machine learning and artificial intelligence. They’re available on data marketplaces where marketers can shop for psychographic data maps which match their specific campaigns and audience.

How can a user assess the quality of Psychographic Data?

The quality assessment of this data depends on the psychographic data analytics that were used to gather it. Determining where the information came from, but also how it can be used is ideal to find out the quality. Knowing more about those individuals who are inputting the information, or specifically where the information is being pulled from ensures that you’re obtaining the most accurate information from your psychographic data provider.

Where can I buy Psychographic Data?

Data providers and vendors listed on Datarade sell Psychographic Data products and samples. Popular Psychographic Data products and datasets available on our platform are Factori Consumer Graph USA | Append 100+ Attributes from 300M+ Consumer Profiles by Factori, Alesco CPG Database - CPG Data - 90+ Million Brand Loyal Consumers - Opt-in Emails Available - US Data - available for licensing! by Alesco Data, and Dataset of doctors practicing in the US by BizProspex.

How can I get Psychographic Data?

You can get Psychographic Data via a range of delivery methods - the right one for you depends on your use case. For example, historical Psychographic Data is usually available to download in bulk and delivered using an S3 bucket. On the other hand, if your use case is time-critical, you can buy real-time Psychographic Data APIs, feeds and streams to download the most up-to-date intelligence.

What are similar data types to Psychographic Data?

Psychographic Data is similar to Audience Data, Social Media Data, Consumer Panel Data, Consumer Purchase Data, and Life Stage Data. These data categories are commonly used for Advertising and Audience Targeting.

What are the most common use cases for Psychographic Data?

The top use cases for Psychographic Data are Advertising, Audience Targeting, and Audience Segmentation.

Translations for this page

Datos psicográficos (ES)