Best Psychographic Datasets, Databases & APIs

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5.0(17)

Consumer Data | Aggregated Spend Patterns | Retail Transactions

by SafeGraph
Patterns data. (1) Spend Schema: https://docs.safegraph.com/docs/spend (2) Places Data Manual: https ... SafeGraph Spend is an aggregated transaction dataset of consumer data containing spending behavior at
Available for 1 countries
400K POI
2 years of historical data
100% fill rates
Starts at
$250 / purchase
Free sample available

QueXopa 's Paper Receipt Data - OCR Product (sku) Level Transactions - France, Spain and Belgium

by QueXopa
Granular and unique consumer spend data in the EU Actively growing panel of users Fully anonymized ...  and compliant with GDPR Access to user demographic variables   Unique consumer spend data in Europe
Available for 2 countries
130K Receipts
18 months of historical data
100% Brand Coverage
Starts at
$350 / purchase

MDR User Profile Demographic & Psychographic Data (USA) - Virtual World Computing

by Virtual World Computing
Voluntary detailed user profile information with XX data fields. ... Includes all normal demographic and psychographic information.
Available for 1 countries
5K Profiles
85% accuracy rate
Starts at
$10,000 / purchase
4.9(2)

Lifesight People Graph Via API

by Lifesight
Mobile consumer data attributes linked to demography technographics brand affinity locations and more ... People data is our proprietary anonymized mobile user dataset that links mobile advertisers IDs to multiple
Available for 249 countries
1 records
2 years of historical data
80% fill rate
Starts at
$40,000$36,000 / purchase
10% Datarade discount
Free sample available

Stirista Consumer Demographic and Multicultural Data

by Stirista
We cross-validate our information against known public data to ensure accuracy. ... We’re growing in the depth and detail of our data as well as in the sheer volume of our records.
Available for 1 countries
3 years of historical data
Available Pricing:
One-off purchase
Monthly License
Yearly License
Usage-based
5.0(2)

Mapping Resources: Canada Demographic Data

by Mapping Resources
Demographics Canada covers the essential characteristics of population, households, dwellings, labor force, and income using a combination of the latest census information and updated household cou...
Available for 1 countries
1.1K Variables
10 years of historical data
Starts at
$1,495$1,345.50 / year
10% Datarade discount
Free sample available

BIGDBM USA Consumer, Demographic, Interest Database, Property and Intender FIle

by BIGDBM
The fields provided include demographics, psychographic, lifestyle criteria, buying behavior and real ... The BIGDBM Consumer Database includes demographics, psychographic, lifestyle criteria, buying behavior
Available for 1 countries
Available Pricing:
One-off purchase
Monthly License
Yearly License
Usage-based

B2C Link - links business executive and their individual demographic data

by Data Axle
Data Axle’s B2C Link allows you to target the same person at home and at work by linking customers’ consumer
Available for 1 countries
149M linked records
0 years of historical data
100% cleansed and multi source verified
Available Pricing:
One-off purchase
Monthly License
Yearly License
Usage-based
Free sample available

DDS Socio Streets | Sociodemographics Data Germany on Street Segments

by PTV Group
demographic data in detailed road maps based on HERE databases • Data includes approximately 50 attributes ... Socio Streets Germany offers valuable assistance here: extensive data on market potential and structure
Available for 1 countries
10 years of historical data
Available Pricing:
One-off purchase
Yearly License
Free sample available

Consumer Data Netherlands (200+ socio-demographic characteristics per household)

by Matrixian Group
socio- demographic data comes from online and offline sources. ... Our consumer data covers every household in The Netherlands.
Available for 1 countries
Pricing available upon request
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AnalyticsIQ
Based in USA
AnalyticsIQ
AnalyticsIQ is a predictive marketing data company that creates data to understand the complete view of individuals - regardless of whether they are at home ...
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Gravy Analytics
Based in USA
Gravy Analytics
Gravy Analytics is the enterprise location technology company providing actionable intelligence to businesses. The company brings data about people, places, ...
100%
deterministic data
600 MM
MAUs globally
2K+ brands
represented
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ScaleCampaign
Based in USA
ScaleCampaign
You may believe custom software for your enterprise will be too complex and require resources you just can’t afford. Or, can you afford NOT to with our pe...
100%
240M
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Infutor Data Solutions
Based in USA
Infutor Data Solutions
As the leader in Consumer Identity Management, our unmatched data and intelligence on 266 million U.S. individuals empowers marketers to optimize every singl...
CCPA
Compliant
Experience
20 Years
Sourcing
Original Source Compiler
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Stirista
Based in USA
Stirista
Stirista features a wide variety of audience types including Geolocation (Visitor Data), B2B, Consumer, Purchase-based, Online Activity, Intent, B2B Technolo...
Location
Data Updated in Real-Time
60 Million
B2B Professionals
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HealthWise Data
Based in USA
HealthWise Data
We provide individual-level Consumer Health & Wellness Predictions, SDOH, and Caregiver Audiences on a universe of 265M US adults. Our proprietary health & w...

The Ultimate Guide to Psychographic Data 2022

Learn about psychographic data analytics, sources, and collection.

What is Psychographic Data?

Psychographic data is data that is collected about a consumer who is purchasing items, or may purchase items in future. This information can include the buyer persona’s personality traits, buying history or trends, what interests or motivates them, and how they behave or interact with brands and products.

How is Psychographic Data collected?

This information is collected by asking a series of questions to these individuals to learn more about their buying behaviors, as well as who they are. Additionally, APIs and search histories can also provide more insight into the person and their background.

What are examples of psychographic data?

In a bid to create a complete actionable buyer persona, there are various psychographic characteristics that help marketers broaden categories of potential customers by segmenting people people according to their interests, attitudes and beliefs. Examples of psychographic data include:
• Personality
• Lifestyle - a person’s daily routine and where they spend their time.
• Interests - hobbies and other activities that a person is involved in.
• Political opinions, attitudes, and beliefs.

What are the attributes of Psychographic Data?

The data attributes that you can expect to find with psychographic datasets have lots of crossover with demographic data points about the consumer in question. You will learn the gender, age, location, basic purchasing process, values, attitudes, interests, and their views on the world and how they make decisions.

What’s the difference between Psychographic and Demographic Data?

While demographic information establishes its focus on external physical characteristics such as age, ethnicity, gender and location of targeted, existing and previous consumers, psychographic information focuses more on the deeply inherent psychological characteristics of people that may include motivations, beliefs, priorities and lifestyle choices. As an established field, psychographic data’s greatest strength is founded on the fact that people are motivated by greatly differing values, personalities, lifestyles or attitudes. In contrast, demographic data contains more generic information -which can at times be misleading, for example if it’s wrongly considered as a common trait amongst a group of different people. Nevertheless, the best consumer data analytics combine the core facets of psychographic information and demographic data to build the most comprehensive profile of individuals and groups.

What is Psychographic Data used for?

Companies and businesses use psychographic information and data in order to create the best buying experience for their customers. Not only that, but it helps them target their specific audience with the psychographic data intelligence that is purchased. This can, in turn, help the business or company grow much larger as they know their customers in more detail and generate revenue from highly-targeted campaigns and outreach.

How is Psychographic Data used in marketing?

Psychographic data is a branch of psychological analysis that marketers have recently learnt to leverage in their marketing campaigns. Psychographics entails the study of people’s attitudes and interests, which is usually studied together with demographic data analysis that helps marketers establish more complete profiles of their target markets. Psychographic data analysis gives marketers the opportunity to develop more meaningful and insightful comprehension of their customers - which is more important now than ever, as today’s consumers respond best to tailored campaigns and products which truly match their attitudes and interests.

How is Psychographic Data used for segmentation?

Historical and real-time psychographic data can be used in segmentation to help cluster together target, existing and previous customers by means of their common personalities, beliefs, values, attitudes, interests, and lifestyles. Evaluating psychographic makeup and compiling them together via segmentation allows marketers to build ‘lookalike’ audiences. Psychographic data can be used to segment target markets by means of the following key approaches:

• Empirical market research and web scraping to help establish patterns and groupings.
• Using analytics tools provided by psychographic data vendors via data marketplaces.
• Marketing-driven artificial intelligence tools to assist in predictive analysis and detailed learning about psychographic segments.

What’s the definition of Psychographic lifestyle?

Psychographic lifestyle is defined as the customer’s daily behavioral activities that are established as routines. Psychographic lifestyle patterns can describe how a person starts their day, their daily routine activities, what they do during their free time, and what really drives and inspires them. Deeper understanding of psychographic lifestyle data helps marketers to formulate curated messages which closely resonate with people’s lives, hence helping establish a closer identity with the brand. When purchasing psychographic data from commercial datasets, psychographic lifestyle is what marketers tend to focus on more because it acts a baseline for analysis of consumer behavior in marketing.

Can I gather Psychographic Data by ZIP code?

Yes, it is possible to gather psychographic data by ZIP code. While a ZIP code may not reveal much about deeper interests and aspirations, which are some of the characteristics which drive people to shop at a given store and make specific purchases, ZIP information can be used to segment people who live in the same geographic location. ZIP codes are often used to segment demographic information, and so they can also be used expand the scope of a psychographic profile from merely one person’s demography, to building an audience of people in a given area according to what they’re passionate about and what they believe in.

What are Psychographic Data maps?

Psychographic data maps are part of many commercial datasets that marketers buy. Psychographic data maps are basically humanized versions of psychographic data which give geographical context to marketers’ audience segments. Data vendors build psychographic data maps as a means of data visualization. These data maps are analytics tools that can be applied in machine learning and artificial intelligence. They’re available on data marketplaces where marketers can shop for psychographic data maps which match their specific campaigns and audience.

How can a user assess the quality of Psychographic Data?

The quality assessment of this data depends on the psychographic data analytics that were used to gather it. Determining where the information came from, but also how it can be used is ideal to find out the quality. Knowing more about those individuals who are inputting the information, or specifically where the information is being pulled from ensures that you’re obtaining the most accurate information from your psychographic data provider.

Where can I buy Psychographic Data?

Data providers and vendors listed on Datarade sell Psychographic Data products and samples. Popular Psychographic Data products and datasets available on our platform are Consumer Data | Aggregated Spend Patterns | Retail Transactions by SafeGraph, QueXopa ‘s Paper Receipt Data - OCR Product (sku) Level Transactions - France, Spain and Belgium by QueXopa, and MDR User Profile Demographic & Psychographic Data (USA) - Virtual World Computing by Virtual World Computing.

How can I get Psychographic Data?

You can get Psychographic Data via a range of delivery methods - the right one for you depends on your use case. For example, historical Psychographic Data is usually available to download in bulk and delivered using an S3 bucket. On the other hand, if your use case is time-critical, you can buy real-time Psychographic Data APIs, feeds and streams to download the most up-to-date intelligence.

What are similar data types to Psychographic Data?

Psychographic Data is similar to Demographic Data, Audience Data, Social Media Data, Marketing Data, and Consumer Panel Data. These data categories are commonly used for Advertising and Audience Targeting.

What are the most common use cases for Psychographic Data?

The top use cases for Psychographic Data are Advertising, Audience Targeting, and Audience Segmentation.

Translations for this page

Datos psicográficos (ES)