What is Psychographic Data? Examples, Datasets and Providers
Psychographic data captures consumers' lifestyles, values, and attitudes, supporting deeper audience insights. This page includes our guide to top psychographic data providers, where you can explore datasets and compare purchase options.
What is Psychographic Data?
Psychographic data refers to information that describes the psychological characteristics, attitudes, beliefs, values, interests, and lifestyle choices of individuals or groups. It provides insights into consumer behavior, preferences, motivations, and decision-making processes. This data helps businesses understand their target audience on a deeper level, enabling them to tailor marketing strategies and product offerings to better meet their customers’ needs and desires.
What Are Examples of Psychographic Data?
Examples of psychographic data include hobbies, political beliefs, purchasing preferences, and social media behavior. These datasets are used to understand consumer behavior, target specific audiences, and personalize marketing strategies.
Best Psychographic Datasets & APIs
VisitIQ™ Psychographic Data: Consumer Insight into Behavioral Habits and Interests.
by
VisitIQ™
Available for 1 countries
Pricing available upon request
Consumer Edge Vision Retention Data | CPG, Grocery, Food Delivery Psychographic | US Transaction | 100M+ Cards, 12K+ Merchants, Retail & Ecommerce
Available for 1 countries
100M Credit & Debit Cards
9 years of historical data
Pricing available upon request
Free sample preview
The Data Group's US Consumer Psychographic Data|Consumers Values, Interests, Lifestyle, Family Dynamic and More
Available for 1 countries
4B Records
20 years of historical data
90% Match Rates
Starts at
$20 / CPM Per Product
Free sample preview
Accurate Append | Verified US Consumer Behavior Data | B2C Demographics/Lifestyle/Wealth/Donation History | High Match Rate | Batch & API Delivery
Available for 1 countries
900M Email Addresses
12 months of historical data
75% Match Rate
Starts at
$0.10 / Match
Free sample preview
Grepsr | Health Care Provider (HCP) Data | Physicians Data, Hospital Data | Global Coverage
by
Grepsr
Available for 249 countries
98% Fill Rate
Available Pricing:
One-off purchase
Monthly License
Yearly License
Usage-based
Free sample preview
10% Datarade discount
Factori People Data | Global coverage with 900 Million+ device profiles
by
Factori
Available for 247 countries
1.03B Device Profiles
2 years of historical data
70% match rate
Starts at
$5,000$4,500 / month
Free sample preview
10% Datarade discount
Versium REACH - Political Interest Data, Enrichment, USA, CCPA Compliant
by
Versium
Available for 1 countries
300M Consumers
70% Over 70% match rate
Starts at
$300 / month
Free sample preview
revenue share
Unacast Consumer Data Enrichment
Available for 1 countries
250M MAUs in the US
3 years of historical data
100% deterministic data used
Starts at
$1 / API call
Free sample preview
VisitIQ™ | Consumer Enrichment/Enhancement/Append 500+ fields | ICP |Look A Like Model | USA| 6 Billion records| HEM MAID EMAIL First Party Opt-In
by
VisitIQ™
Available for 1 countries
660M Profiles
Available Pricing:
One-off purchase
Monthly License
Yearly License
Usage-based
Free sample preview
The Data Group's US B2C Premeir Audience Data- Create Custom Audiences using Demographic, Purchasing, Psychographic, Behavioral, Location and More
Available for 1 countries
4B Records
20 years of historical data
90% Match Rates
Starts at
$1 / CPM Per Product
Free sample preview
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Psychographic Data Use Cases
- Overview
- Datasets
- Use Cases