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Psychographic Data

Psychographic data is information about a consumer's likes, dislikes, attitude, personality traits, and sentiment. This helps businesses and companies spot trends which enable them to target consumers. Datarade helps you find the best psychographic databases and datasets.

Top Psychographic Data APIs, Datasets, and Databases

Find the top commercial Psychographic Data sets, feeds and streams.

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Demographics

by Skyhook
Skyhook identifies the home Census block group for each device and then infers income, age, education, gender, and ethnicity.
Volume9B records
Country
USA
History2 years of past data available
Use CaseBehavioral Targeting, behavioral analytics + 3 more
Available Pricing:
One-off purchase
Monthly license
Yearly license
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Data Stream (Raw Data Feeds)

by OnAudience
It contains raw data that has been extracted from the user’s browser behaviour. The data can be used as good source material for ad targeting rules, predictive research, and Big Data analysis. It's...
Volume3.08B Unique AppNexus IDs Globally / Month, 620M Unique Mobile IDs Globally / Month
Quality100% Nielsen Digital Ad Rating
Country
USA
China
Japan
+ 246 others
History30 days of past data available
Use CaseArtificial Intelligence (AI), CRM Data Enrichment + 1 more
Starts at
€5,000€4,500 / month
10% Datarade discount
Free sample available
20% revenue share
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DDS Data Grid

by DDS Digital Data Services
Gridded data are suitable for most market analyses, for long-term detailed market studies as well as for geographic evaluation of customer data. It is independent of variations of administrative or...
Volume10K meter
Country
Germany
United Kingdom
France
+ 48 others
Use CaseLocation Intelligence, Location Analytics + 3 more
Available Pricing:
One-off purchase
Yearly license
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Consumer, Demographic and Interest Database

by BIGDBM
The BigDBM Consumer Database is comprised of over 80 sources and includes over 400 different data points for each individual in a household with complete PII. The fields provided include demographi...
Country
USA
Canada
Mexico
+ 10 others
Use CaseConsumer Data Enrichment
Available Pricing:
One-off purchase
Monthly license
Yearly license
Usage-based
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Personas Data

by Gravy Analytics
Gravy Personas delivers over 350 psychographic classifications for U.S. consumers built on the places and events they visit in the real world. Use Personas data to identify foodies, frequent shoppe...
Volume350 buyer personas, 150M mobile device IDs
Quality100% deterministic data used
Country
USA
History3 years of past data available
Use CaseConsumer Intelligence, Consumer Data Enrichment + 3 more
Starts at
$1 / API call
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Consumer Data

by Matrixian Group
Our consumer data covers every household in Europe.
Country
Germany
United Kingdom
France
+ 48 others
Use CaseConsumer Trend Analysis, Consumer Profiling + 3 more
Pricing available upon request
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Premium Partner
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Lifesight Geo Data/PoI (Places of Interest) Data

by Lifesight
Our data service for insights on points of interest covering various data points we know about a location
Volume12M Records
Country
USA
China
Japan
+ 237 others
History1 years of past data available
Use CaseRetail Analytics, Out of Home Media Planning + 3 more
Starts at
$10,000 / purchase
Free sample available
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180bytwo - Cosmo - Consumer Demographic - Contact Data

by 180byTwo
Our consumer profiles are an extensive catalog of offline deterministic consumer variables such as demographics, past purchase, life events, household income, social Influence scoring and more, ...
Volume124 Million Households, 260 Million Total Unique Records
Country
USA
Use CaseBehavioral Targeting, Behavior-based Audiences + 3 more
Available Pricing:
Monthly license
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pH Segmentation Data

by HealthWise Data
HealthWise Data's proprietary product, pH Segmentation, groups every US adult into one of 14 clusters based on their overall health and likely engagement into the health systems.
Volume242 Million US Adults
Country
USA
History1 years of past data available
Use CaseAudience Segmentation, Marketing + 3 more
Pricing available upon request
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TowerData Opener Data

by TowerData
TowerData's Opener Data is comprised of ~150M unique emails with known "open" activity over a rolling 12 months. The data is presented in YYYY-MM format of last known activity. There's a US b2c b...
Country
USA
Available Pricing:
One-off purchase
Monthly license
Yearly license
Usage-based
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Top Psychographic Data Providers, Vendors, and Companies

Find the top Psychographic Data aggregators, suppliers, and firms.

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Based in United States of America

Clickagy is a data provider offering Seasonal Audience Data, Custom Audience Data, Third-Party Audience Data, Interest Data, Consumer Behavior Data, Psychographic Data, Demographic Data, In-Market ...

Based in United States of America

33Across is a data provider offering Consumer Behavior Data, Third-Party Audience Data, Demographic Data, Interest Data, Consumer Lifestyle Data, Purchase Intent Data, and Social Media Data. They a...

Based in United States of America

BBIGDBM provides software development on top of highly accurate Big Data.

Based in United States of America

Datacy lets people collect, manage and sell their online data and provides businesses with consumer behaviour and activity datasets that are of the highest quality, tailor-made to business needs an...

Based in United States of America

Founded in 1969, Acxiom focuses on creating the best possible insights across the most sources of data, effectively harnessing big data about real consumers for recognition, targeting, and measurem...

Based in United States of America

Mobilewalla provides device-ID based consumer segments for targeting mobile in-app audiences on Android and iOS. Mobilewalla’s audience segments are created by applying an entirely new class of inf...

Based in United States of America

Cuebiq is a data provider offering Brand Affinity Data, Seasonal Audience Data, Identity Graph Data, Mobile Location Data, Demographic Data, Location Data, Consumer Behavior Data, Consumer Lifestyl...

Based in United States of America

Gimbal is a data provider offering Location Data, Demographic Data, Interest Data, In-Market Audience Data, Product Ownership Data, Brand Affinity Data, Consumer Behavior Data, and Consumer Lifesty...

Based in Germany

travel audience is a data provider offering Travel Intent Data, Travel Booking Data, Address Data, Demographic Data, Interest Data, Brand Affinity Data, Consumer Behavior Data, Seasonal Audience Da...

Based in United States of America

I-Behavior Data Cooperative is a data provider offering Interest Data, Consumer Behavior Data, Demographic Data, Seasonal Audience Data, Consumer Lifestyle Data, B2B Intent Data, Point-of-Sale (POS...

The Ultimate Guide to Psychographic Data 2020

Learn everything about Psychographic Data. Understand data sources, popular use cases, and data quality.

What is Psychographic Data?

Psychographic data is data that is collected about a consumer who is purchasing items, or may purchase items in future. This information can include the buyer persona’s personality traits, buying history or trends, what interests or motivates them, and how they behave or interact with brands and products.

How is Psychographic Data collected?

This information is collected by asking a series of questions to these individuals to learn more about their buying behaviors, as well as who they are. Additionally, APIs and search histories can also provide more insight into the person and their background.

What are the attributes of Psychographic Data?

The data attributes that you can expect to find with psychographic data are mostly demographic data points about the consumer in question. You will learn the gender, age, location, basic purchasing process, values, attitudes, interests, and their views on the world and how they make decisions.

What is Psychographic Data used for?

Companies and businesses use psychographic information and data in order to create the best buying experience for their customers. Not only that, but it helps them target their specific audience with the psychographic data intelligence that is purchased. This can, in turn, help the business or company grow much larger as they know their customers in more detail and generate revenue from highly-targeted campaigns and outreach.

How can a user assess the quality of Psychographic Data?

The quality assessment of this data depends on the psychographic data analytics that were used to gather it. Determining where the information came from, but also how it can be used is ideal to find out the quality. Knowing more about those individuals who are inputting the information, or specifically where the information is being pulled from ensures that you’re obtaining the most accurate information from your psychographic data provider.

Categories Related to Psychographic Data

Explore similar categories related to Psychographic Data.

Popular Psychographic Data Use Cases

Find out the most common applications of Psychographic Data.