Psychographic Data: Best Psychographic Datasets & Databases

What is Psychographic Data?

Psychographic data is information about a consumer's likes, dislikes, attitude, personality traits, and sentiment. This helps businesses and companies spot trends which enable them to target consumers. Datarade helps you find the best psychographic databases and datasets.Learn more

Recommended Psychographic Data Products

50+ Results
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Versium REACH - Consumer Household and Financial Demographic Append (Income, Home Value, Financial Data, etc) Enrichment, USA, GDPR and CCPA Compliant

by Versium
Versium REACH B2C adds consumer demographic data to your list of customers or prospects. ... Versium REACH Demographic Append you will have access to many different attributes for enriching your data
Available for 1 countries
300M Consumers
70% Over 70% match rate
Starts at
$300 / month
Free sample preview
Free sample available
revenue share
Start icon4.9(2)

Factori Consumer Graph USA | Append 100+ Attributes from 300M+ Consumer Profiles

by Factori
Our consumer data is gathered and aggregated via surveys, digital services, and public data sources. ... Our comprehensive data enrichment solution includes a variety of data sets that can help you in addressing
Available for 13 countries
800 + Data Attributes
1 years of historical data
90% fill rate
Starts at
$360,000 / year
Free sample preview
Free sample available
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DrivenIQ Behavior Audiences - 1,700+ Intent Topics, Millions of Daily Signals

AI identifies prospects based on data about behavioral patterns, preferences, consumer topic engagement
Available for 1 countries
240M households
Available Pricing:
One-off purchase
Monthly License
Yearly License
Usage-based
Free sample preview
Free sample available
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Alesco CPG Database - CPG Data - 90+ Million Brand Loyal Consumers - Opt-in Emails Available - US Data - available for licensing!

Yearly data licenses available for unlimited use cases, including marketing and analytics. ... From acne products to baby wipes, coffee to pet food, this file has the most responsive data from consumers
Available for 1 countries
9.99M Coffee Buyers
90 days of historical data
60% emails available
Available Pricing:
One-off purchase
Yearly License
Usage-based
Free sample preview
Free sample available
Start icon4.8(1)

E-commerce Reviews dataset - analyse customer sentiment & competitors

by TagX
With expertise in data management, data warehousing, data integration, and data annotation, TagX can ... TagX’s data solutions can help businesses analyse this data and turn it into meaningful insights that
Available for 72 countries
100M reviews
3 years of historical data
100% match rate
Pricing available upon request
10% Datarade discount
Free sample available
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Personas -- enrich 1st-party data with 350+ U.S. consumer personas via on-demand API access or DaaS batch delivery

Gravy Personas delivers over 350 psychographic classifications for U.S. consumers built on the places ... Off-the-shelf Personas data sets are available and Gravy can also provide customer Personas data sets
Available for 1 countries
250M MAUs in the US
3 years of historical data
100% deterministic data used
Starts at
$1 / API call
Free sample available
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Mapping Resources: Canada Demographic Data

Demographics Canada covers the essential characteristics of population, households, dwellings, labor force, and income using a combination of the latest census information and updated household cou...
Available for 1 countries
1.1K Variables
10 years of historical data
Starts at
$1,495$1,345.50 / year
10% Datarade discount
Free sample available

Public Profile and Posts Datasets from Instagram | Grepsr

by Grepsr
Acquire publicly available data from Instagram and optimize your social media analysis. ... You can scrape publicly available posts, images, URLs, likes, views, and comments and analyze the data
Available for 249 countries
98% match rate
Pricing available upon request
Free sample preview
Free sample available

Stirista's Consumer Demographic Data: Multicultural, Higher Education, and Generation Z

Our data team cross-validates our information against known public data to ensure accuracy so you can ... partner sources that capture an individuals email, name, postal, job title, and any other relevant data
Available for 1 countries
247M Consumer Records
Pricing available upon request

OneDB | Consumer Data USA with 320MM records by Datastream Group

You can choose from a wide variety of selects including geographic, demographic, psychographic and ethnicity ... You can choose from a wide variety of selects including geographic, demographic, psychographic and ethnicity
Available for 4 countries
273M records
5 years of historical data
95% accurate
Starts at
$8,000$7,600 / month
Free sample preview
5% Datarade discount
Free sample available

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Discover related psychographic data products.
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Our US consumer graph database is a comprehensive data enrichment solution that can help you fill the gaps in your customer data and gain a better knowledge ...
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Accelerate the success of your marketing campaigns with MedicoReach’s accurate, reliable, and comprehensive Consumer Healthcare data. You can even send a per...
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US and International MAID to Hashed Email Feed. Approx. 900MM US records daily. MAID is a unique identifier for a device or user. One user is typically assoc...
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Invest in our Doctors data and obtain our up-to-date and verified Doctors contact details, including their complete contact information, to empower you with ...
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Access to a database of over 240 million USA Individuals and demographic characteristics such as Phone, email, Gender, Age, Marital Status, Ethnic Code, Ethn...
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Promote your products and services within the healthcare industry by segmenting based on specialties, departments, and more. Buy healthcare email lists today!
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Reach Homeowners who have listed their home for sale - at a time when they need your products and services most!
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Stirista's instant intent and life event data enables marketers to have access to specific device information, CTV viewership habits, app user data, online c...
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We use over 17,000 algorithms and 15,000 naming patterns to determine each person’s unique background. Our data team cross-validates our information against...
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Know who listens to what Podcast on over 30M monthly listeners. The consumption of audio content is a stronger intent signal versus just a click.
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Gravy Analytics
Based in USA
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Gravy Analytics is the enterprise location technology company providing actionable intelligence to businesses. The company brings data about people, places, ...
100%
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Versium
Based in USA
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We develop easy-to-use data technology products for businesses to identify, understand, and reach their most ideal prospects. We operate with integrity to cr...
529%
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Predik Data-driven
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Matrixian
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The Ultimate Guide to Psychographic Data 2023

Learn about psychographic data analytics, sources, and collection.

What is Psychographic Data?

Psychographic data is data that is collected about a consumer who is purchasing items, or may purchase items in future. This information can include the buyer persona’s personality traits, buying history or trends, what interests or motivates them, and how they behave or interact with brands and products.

How is Psychographic Data collected?

This information is collected by asking a series of questions to these individuals to learn more about their buying behaviors, as well as who they are. Additionally, APIs and search histories can also provide more insight into the person and their background.

What are examples of psychographic data?

In a bid to create a complete actionable buyer persona, there are various psychographic characteristics that help marketers broaden categories of potential customers by segmenting people people according to their interests, attitudes and beliefs. Examples of psychographic data include:
• Personality
• Lifestyle - a person’s daily routine and where they spend their time.
• Interests - hobbies and other activities that a person is involved in.
• Political opinions, attitudes, and beliefs.

What are the attributes of Psychographic Data?

The data attributes that you can expect to find with psychographic datasets have lots of crossover with demographic data points about the consumer in question. You will learn the gender, age, location, basic purchasing process, values, attitudes, interests, and their views on the world and how they make decisions.

What’s the difference between Psychographic and Demographic Data?

While demographic information establishes its focus on external physical characteristics such as age, ethnicity, gender and location of targeted, existing and previous consumers, psychographic information focuses more on the deeply inherent psychological characteristics of people that may include motivations, beliefs, priorities and lifestyle choices. As an established field, psychographic data’s greatest strength is founded on the fact that people are motivated by greatly differing values, personalities, lifestyles or attitudes. In contrast, demographic data contains more generic information -which can at times be misleading, for example if it’s wrongly considered as a common trait amongst a group of different people. Nevertheless, the best consumer data analytics combine the core facets of psychographic information and demographic data to build the most comprehensive profile of individuals and groups.

What is Psychographic Data used for?

Companies and businesses use psychographic information and data in order to create the best buying experience for their customers. Not only that, but it helps them target their specific audience with the psychographic data intelligence that is purchased. This can, in turn, help the business or company grow much larger as they know their customers in more detail and generate revenue from highly-targeted campaigns and outreach.

How is Psychographic Data used in marketing?

Psychographic data is a branch of psychological analysis that marketers have recently learnt to leverage in their marketing campaigns. Psychographics entails the study of people’s attitudes and interests, which is usually studied together with demographic data analysis that helps marketers establish more complete profiles of their target markets. Psychographic data analysis gives marketers the opportunity to develop more meaningful and insightful comprehension of their customers - which is more important now than ever, as today’s consumers respond best to tailored campaigns and products which truly match their attitudes and interests.

How is Psychographic Data used for segmentation?

Historical and real-time psychographic data can be used in segmentation to help cluster together target, existing and previous customers by means of their common personalities, beliefs, values, attitudes, interests, and lifestyles. Evaluating psychographic makeup and compiling them together via segmentation allows marketers to build ‘lookalike’ audiences. Psychographic data can be used to segment target markets by means of the following key approaches:

• Empirical market research and web scraping to help establish patterns and groupings.
• Using analytics tools provided by psychographic data vendors via data marketplaces.
• Marketing-driven artificial intelligence tools to assist in predictive analysis and detailed learning about psychographic segments.

What’s the definition of Psychographic lifestyle?

Psychographic lifestyle is defined as the customer’s daily behavioral activities that are established as routines. Psychographic lifestyle patterns can describe how a person starts their day, their daily routine activities, what they do during their free time, and what really drives and inspires them. Deeper understanding of psychographic lifestyle data helps marketers to formulate curated messages which closely resonate with people’s lives, hence helping establish a closer identity with the brand. When purchasing psychographic data from commercial datasets, psychographic lifestyle is what marketers tend to focus on more because it acts a baseline for analysis of consumer behavior in marketing.

Can I gather Psychographic Data by ZIP code?

Yes, it is possible to gather psychographic data by ZIP code. While a ZIP code may not reveal much about deeper interests and aspirations, which are some of the characteristics which drive people to shop at a given store and make specific purchases, ZIP information can be used to segment people who live in the same geographic location. ZIP codes are often used to segment demographic information, and so they can also be used expand the scope of a psychographic profile from merely one person’s demography, to building an audience of people in a given area according to what they’re passionate about and what they believe in.

What are Psychographic Data maps?

Psychographic data maps are part of many commercial datasets that marketers buy. Psychographic data maps are basically humanized versions of psychographic data which give geographical context to marketers’ audience segments. Data vendors build psychographic data maps as a means of data visualization. These data maps are analytics tools that can be applied in machine learning and artificial intelligence. They’re available on data marketplaces where marketers can shop for psychographic data maps which match their specific campaigns and audience.

How can a user assess the quality of Psychographic Data?

The quality assessment of this data depends on the psychographic data analytics that were used to gather it. Determining where the information came from, but also how it can be used is ideal to find out the quality. Knowing more about those individuals who are inputting the information, or specifically where the information is being pulled from ensures that you’re obtaining the most accurate information from your psychographic data provider.

Where can I buy Psychographic Data?

Data providers and vendors listed on Datarade sell Psychographic Data products and samples. Popular Psychographic Data products and datasets available on our platform are Versium REACH - Consumer Household and Financial Demographic Append (Income, Home Value, Financial Data, etc) Enrichment, USA, GDPR and CCPA Compliant by Versium, Factori Consumer Graph USA | Append 100+ Attributes from 300M+ Consumer Profiles by Factori, and DrivenIQ Behavior Audiences - 1,700+ Intent Topics, Millions of Daily Signals by DrivenIQ.

How can I get Psychographic Data?

You can get Psychographic Data via a range of delivery methods - the right one for you depends on your use case. For example, historical Psychographic Data is usually available to download in bulk and delivered using an S3 bucket. On the other hand, if your use case is time-critical, you can buy real-time Psychographic Data APIs, feeds and streams to download the most up-to-date intelligence.

What are similar data types to Psychographic Data?

Psychographic Data is similar to Audience Data, Social Media Data, Consumer Credit Rating Data, Panel Survey Data, and Consumer Purchase Data. These data categories are commonly used for Advertising and Audience Targeting.

What are the most common use cases for Psychographic Data?

The top use cases for Psychographic Data are Advertising, Audience Targeting, and Audience Insights.

Translations for this page

Datos psicográficos (ES)