What is Customer Sentiment Data? Examples, Datasets and Providers
- Overview
- Datasets
- Providers
- Attributes
- Guide
- FAQ
- Overview
- Datasets
- Providers
- Attributes
- Guide
- FAQ
What is Customer Sentiment Data?
Customer sentiment data refers to the information that reflects customers’ feelings and opinions about a brand, product, or service. This data is gathered through various channels such as social media, customer reviews, feedback forms, and surveys. By analyzing customer sentiment data, businesses can gain insights into customer satisfaction, brand perception, and areas for improvement.
What are Examples of Customer Sentiment Data?
Examples of customer sentiment data include positive, negative, and neutral feedback from social media posts, online reviews, survey responses, and customer service interactions. This data helps businesses understand how customers feel about their offerings and identify trends or issues that need addressing.
Best Customer Sentiment Databases & Datasets
Here is our curated selection of top Customer Sentiment Data sources. We focus on key factors such as data reliability, accuracy, and flexibility to meet diverse use-case requirements. These datasets are provided by trusted providers known for delivering high-quality, up-to-date information.
TagX Ecommerce Reviews data | Customer sentiment Analysis | Customer feedback data | Ecommerce data
Customer Feedback Data | Customer Experience Data | Unique Consumer Sentiment Data: Transcription of the calls to the companies
Consumer Sentiment Data | Global Audience Insights | Psychographic Profiles & Trends | Best Price Guaranteed
Grepsr | Sentiment Analysis of Facebook/Twitter/Instagram posts, News, Product Reviews | Custom and On-demand Sentiment Analysis
Autoscraping | TripAdvisor Reviews | 8M+ Global Reviews with Sentiment Analysis
Dataplex: Google Reviews & Ratings Dataset | Track Consumer Sentiment & Location-Based Insights
Web Scraping News Data | B2B Sentiment Data | Categorized News Events | 19M Blogs, PR Sites and News Sites | 7.5M+ Records
Customer Feedback Data | Customer Experience Data | Reasons of the calls from consumers to companies
Webautomation Ebay Data | Web Scraping Data | Analyze Market Trends, Monitor Competitor Performance | Real-Time Updates | GDPR Compliant
AIKE| Web activity with brand and consumer sentiment analysis and shopping heat map|share of voice| brand health and transaction|Online&Offline Data
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Top Customer Sentiment Data Providers & Companies
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WiserBrand.com
CoverageUSAUK+248VOur company, Eqman, engaged with Wiser Brand for their consumer data services, particularly focused on anonymized consumer behavior data. At first glance, Wiser Brand seemed like a reliable partner for gaining valuable insights into consumer trends and preferences. However, our experience revealed several concerns. Wiser Brand provided anonymized data as promised, but the quality of this data was inconsistent. We often encountered gaps in key information, which hindered our ability to make informed decisions. Additionally, the frequency of data updates was slower than expected, impacting our real-time analysis. One of the major issues was the transparency of their data sourcing. While they assured us that the data was anonymized and compliant with privacy regulations, their explanations lacked detail. This raised doubts about the ethical standards behind their operations, which is a critical factor for any business handling sensitive consumer information. In conclusion, while Wiser Brand offers a unique product in anonymized consumer data, the inconsistencies in data quality and transparency issues made the experience less than satisfactory. We would recommend proceeding with caution when considering them as a data provider.
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FileMarket
CoverageUSAUK+248Our platform engages communities to gather hard-to-obtain datasets. By connecting companies with our users, we collect unique data crucial for cutting-edge research. Make a request, and we'll collect non-existent, fully customizable datasets tailored to your needs.GDPRCompliant100%Verified Data5+Data Types -
Sky Packets
CoverageUSAMexico+3Sky Packets provides high-quality datasets from WiFi and mobile networks in urban areas. We serve municipalities, business districts, and commercial properties with insights into foot traffic, network usage, and consumer behavior. Headquartered in the U.S., we offer flexible data access models.CCPACompliant100%WiFi users are opt in5 MillionUnique mobile users -
Grepsr
CoverageUSAUK+247VUtilizing Grepsr's data solutions, we employed their capabilities to efficiently retrieve a substantial volume of job posting information. The acquired dataset played a pivotal role in supporting our strategic marketing initiatives, demonstrating the versatility and effectiveness of Grepsr's data services in enhancing our business intelligence and outreach endeavors.
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TagX
CoverageUSAUK+248VWe requested data in the form of various forms and documents associated with Tax and Bookkeeping that we plan to use to developing a digital document processing solution based on artificial intelligence.
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PredictLeads
CoverageUSAUK+248VPredictLeads has been a game-changer in lead discovery for our business. With its clean datasets and real-time accuracy, we've uncovered a stream of new, high-quality leads. They have given us a competitive edge, enabling strategic outreach and boosting our overall business growth. Moreover, awesome customer service and response rate!
Main Attributes of Customer Sentiment Data
Below, we outline the most popular attributes associated with this type of data—features that data buyers are actively seeking to meet their needs.
| Attribute | Type | Description | Action |
|---|---|---|---|
| String | The name of a company or business, might be the legal or brand name. | View 13 datasets | |
| String | The official website of a company. | View 10 datasets | |
| String | A hashed email address with algorithms like SHA, MD5, etc. | View 10 datasets | |
| String | The industry classification of a company. | View 8 datasets | |
| String | The first name of a contact. | View 8 datasets | |
| String | The last name (surname) of a contact. | View 8 datasets |
Customer Sentiment Data Attributes
- Sentiment Scores: Quantitative analysis indicating positive, negative, or neutral sentiment.
- Emotion Detection: Analysis of emotions expressed in customer feedback.
- Topic Analysis: Identifying key themes and topics in customer discussions.
- Feedback Trends: Patterns and changes in customer sentiment over time.
How is Customer Sentiment Data Collected?
Customer sentiment data is collected using:
- Text analysis tools
- Sentiment analysis algorithms
- Natural language processing (NLP) techniques
These tools analyze text from social media, reviews, and surveys to determine sentiment scores. Additionally, businesses can use customer feedback platforms and CRM systems to gather sentiment data from direct customer interactions and feedback.
Why is Customer Sentiment Data Important?
Customer sentiment data provides a direct insight into how customers perceive a brand and its offerings. By understanding customer sentiment, businesses can make informed decisions to improve customer experiences, enhance products or services, and address any negative perceptions. Positive sentiment is linked to customer loyalty and brand advocacy, while negative sentiment can highlight areas that need improvement.
Customer Sentiment Data Use Cases
- Brand Reputation Management: Monitoring and responding to customer feedback to maintain a positive brand image.
- Product Development: Using sentiment analysis to gather insights for product improvements or new features.
- Marketing Campaigns: Crafting targeted marketing strategies based on customer opinions and emotions.
- Customer Service Improvement: Identifying common issues and improving service responses based on sentiment data.
- Competitive Analysis: Comparing customer sentiment across competitors to identify strengths and weaknesses.
Frequently Asked Questions
How is the Quality of Customer Sentiment Data Maintained?
The quality of Customer Sentiment Data is ensured through rigorous validation processes, such as cross-referencing with reliable sources, monitoring accuracy rates, and filtering out inconsistencies. High-quality datasets often report match rates, regular updates, and adherence to industry standards.
How Frequently is Customer Sentiment Data Updated?
The update frequency for Customer Sentiment Data varies by provider and dataset. Some datasets are refreshed daily or weekly, while others update less frequently. When evaluating options, ensure you select a dataset with a frequency that suits your specific use case.
Is Customer Sentiment Data Secure?
The security of Customer Sentiment Data is prioritized through compliance with industry standards, including encryption, anonymization, and secure delivery methods like SFTP and APIs. At Datarade, we enforce strict policies, requiring all our providers to adhere to regulations such as GDPR, CCPA, and other relevant data protection standards.
How is Customer Sentiment Data Delivered?
Customer Sentiment Data can be delivered in formats such as CSV, JSON, XML, or via APIs, enabling seamless integration into your systems. Delivery frequencies range from real-time updates to scheduled intervals (daily, weekly, monthly, or on-demand). Choose datasets that align with your preferred delivery method and system compatibility for Customer Sentiment Data.
How Much Does Customer Sentiment Data Cost?
The cost of Customer Sentiment Data depends on factors like the datasets size, scope, update frequency, and customization level. Pricing models may include one-off purchases, monthly or yearly subscriptions, or usage-based fees. Many providers offer free samples, allowing you to evaluate the suitability of Customer Sentiment Data for your needs.
