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Web Traffic Data

Web traffic data represents information on the number of web users who visit a website. It's used by ecommerce marketers to assess the ability of an online business to attract audience. Datarade helps you find the best web traffic data APIs, databases and datasets.

Top Web Traffic Data APIs, Datasets, and Databases

Find the top commercial Web Traffic Data sets, feeds and streams.

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Lifesight Web Data

by Lifesight
Fresh web browsing data of users across desktop and mobile that indicates search intent, purchase intent and online category interests.
Volume4.2B Web Data Records
Country
USA
China
Japan
+ 104 others
History1 years of past data available
Use CaseOnline Interests, Search Intent + 3 more
Starts at
$2,000 / month
Free sample available
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Market Vectors Daily App and Web Usage in Indonesia

by Market Vectors
Market Vectors app and web usage data provides the trend of app performance of global companies across industries in Indonesia.
Country
Indonesia
History16 months of past data available
Use CaseAlpha Generation, Benchmarking + 3 more
Available Pricing:
One-off purchase
Yearly license
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Market Vectors Daily App and Web Usage in Singapore

by Market Vectors
Market Vectors actual app and web usage data provides the trend of app performance of global companies across industries in Singapore.
Country
Singapore
History10 months of past data available
Use CaseCompetitor Analysis, Stock Market Predictions + 3 more
Available Pricing:
One-off purchase
Yearly license
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Data Stream (Raw Data Feeds)

by OnAudience
It contains raw data that has been extracted from the user’s browser behaviour. The data can be used as good source material for ad targeting rules, predictive research, and Big Data analysis. It's...
Volume3.08B Unique AppNexus IDs Globally / Month, 620M Unique Mobile IDs Globally / Month
Quality100% Nielsen Digital Ad Rating
Country
USA
China
Japan
+ 246 others
History30 days of past data available
Use CaseArtificial Intelligence (AI), CRM Data Enrichment + 1 more
Starts at
€5,000€4,500 / month
10% Datarade discount
Free sample available
20% revenue share
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On and Offline Intender Data

by BIGDBM
Every day BIGDBM tracks behavioral data on hundreds of millions of optin, accessible devices, throughout the United States. We then segment this data into over 1,000 different IAB-defined categorie...
Country
USA
Canada
Mexico
+ 10 others
Use CaseTargeted Advertising
Available Pricing:
One-off purchase
Monthly license
Yearly license
Usage-based
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Market Vectors Monthly App and Web Usage in Indonesia

by Market Vectors
Market Vectors app and web usage data provides the trend of app performance of global companies across industries in Indonesia.
Country
Indonesia
History16 months of past data available
Use CaseStock Market Predictions, Due Diligence + 3 more
Available Pricing:
One-off purchase
Yearly license
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Interest, Intent, Life Stage, Behavioral Data (Online Sourced)

by Datonics
An online data pioneer, Datonics has been a leader in providing data to ad networks and DSPs since the birth of the programmatic industry and is today the largest independent data marketplace.
Volume300M records
Country
USA
Canada
Use CaseRetargeting, Programmatic Advertising + 3 more
Available Pricing:
Monthly license
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Data Management Platform

by OnAudience
DMP OnAudience.com allows companies to collect all 1st party data about customers from various sources and next divide them into specific segments.
Volume620M Unique Mobile IDs Globally / Month, 3.08B Unique AppNexus IDs Globally / Month
Quality100% Nielsen Digital Ad Rating
Country
USA
China
Japan
+ 246 others
History30 days of past data available
Use CaseBehavior-based Audiences, Online Advertising + 1 more
Starts at
€500€450 / month
10% Datarade discount
Free sample available
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Market Vectors Monthly App and Web Usage in Singapore

by Market Vectors
Market Vectors actual app and web usage data provides the trend of app performance of global companies across industries in Singapore.
Country
Singapore
History10 months of past data available
Use CaseAlpha Generation, Due Diligence + 3 more
Available Pricing:
One-off purchase
Yearly license
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Audiencerate for Marketers

by Audiencerate
Audiencerate for maketers platform enables media agencies to find the best audiences that match their client needs, add a mark up to the CPM and push to their buying DV360 or Adform seat to rebuy t...
Use CaseBehavior-based Audiences, Programmatic Advertising
Starts at
$1$0.90 / CPM
10% Datarade discount
revenue share
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Top Web Traffic Data Providers, Vendors, and Companies

Find the top Web Traffic Data aggregators, suppliers, and firms.

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Based in United States of America

AddThis is a data provider offering Seasonal Audience Data, Web Traffic Data, Demographic Data, Interest Data, In-Market Audience Data, and Consumer Behavior Data. They are headquartered in United ...

Based in United Kingdom

SimilarWeb is a data provider offering Web Traffic Data, Semantic Website Data, Research Data, Open Data, Company Data, and Technographic Data. They are headquartered in United Kingdom.

Based in United States of America

Owned by Amazon, Alexa provides web-traffic statistics and trends.

Based in Germany

Our company focused only on clickstream data. We have desktop and mobile clickstream for any geo, real time and historical.

Based in United States of America

AdZapier is a data provider offering Mobile Location Data, Identity Graph Data, Interest-based Audience Data, Web Traffic Data, and IP Address Data. They are headquartered in United States of America.

Based in United States of America

Fuel your data analytics with the most powerful SEO data available. Track rankings with the most comprehensive set of daily SERP data points. Gain control and access to every rich feature neede...

The Ultimate Guide to Web Traffic Data 2020

Learn everything about Web Traffic Data. Understand data sources, popular use cases, and data quality.

What is web traffic data?

Assessing a given website’s popularity is an ecommerce performance measure. Web traffic data presents your business with a solid steel foundation when assessing your website’s popularity and prominence is concerned. Web traffic data is a basic key performance indicator (KPI) that gives digital marketers an opportunity to analyse a given website’s performance. This data gives you an understanding of how your website ranks.

How is web data traffic collected?

Upon a website visit, the computer used by the user to access the website communicates with the website’s server. Every page on a website consists of a number of unique files. When browsing, the website’s server conveys each of these files to the user’s browser resulting in an assortment of graphics and texts as output. Consequently, every file sent embodies a single “hit” that translates to a page view. The server also monitors every single segment of the website in order to assess the number of hits it receives. When working on a file request, a web server makes this entry into a “server log” which eventually form an important pool of information that the site owner can assess to have a better glimpse of the website’s user activity.

What are the typical attributes of web traffic data?

Web traffic data does not just represent the number of people that visit the website. Other core attributes shown by the website traffic includes the length of time a given user stays on the website. This is assessed through metrics such as the time taken by a user on a page and the bounce rate. If you have a business, web traffic data also shows the conversion rate which means it determines the rate of purchase by users. Furthermore, it also shows how much it costs to bring in a visitor to the website. These are examples of the specific metrics which can be used to determine the measure of digital marketing success.

What is web traffic data commonly used for?

Web traffic data is commonly used for the assessment of the performance of a given website. It paves the way for you as an ecommerce marketer to make decisions on ways to improve your website. The collection of web traffic data originates from the need to monitor and analyse website visits through online analysis and offsite analysis. On-site analysis assesses the web visitor’s behaviour while the off-site analysis estimates the potential audience. Furthermore, this data is crucial as it provides a basis for assessing online reputation and sentiment analysis of a given website as per the user’s behavior when they’re surfing the web.

How can a user assess the quality of web traffic data?

The quality of web traffic data is vital for you to ensure that your website provides the right content and experience for your visitors. A business which has formulated clearly defined business and marketing goals has an easier time in measuring the quality of traffic data. As such, the quality of website data can be determined by the lead conversion rate of your website, site engagement, form submissions such as email subscription, and the bounce rate, that is, the number of visitors who log in to your site and leave instantly. A good web traffic data proivder will supply you with data which fulfils all of these goals. Before you make a data purcahse, it’s always good to ask for a web traffic data sample to see whether a provider’s data generates the desired results when it’s implemented on your site.

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Popular Web Traffic Data Use Cases

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