Best Web Traffic Datasets, Databases & APIs

What is Web Traffic Data?

Web traffic data represents information on the number of web users who visit a website. It's used by ecommerce marketers to assess the ability of an online business to attract audience. Datarade helps you find the best web traffic data APIs, databases and datasets. Learn more

Recommended Web Traffic Data Products

19 Results
Start icon4.9(2)

Factori Web Data | Global web browsing & activity data feed (4.2 Billion records)

by Factori
Our web data graph contains fresh web browsing data of users across desktop and mobile that indicates ... This data can be used to analyze web behavior across the web and build highly accurate audience segments
Available for 247 countries
4.2B Web Data Records
1 years of historical data
90% match rate
Starts at
$5,000 / month
Free sample preview
Free sample available

Grips Product & Keyword Intelligence

provides a new way of looking at keywords by connecting them to products and predicting their sales and traffic ... Cases: Immediately identify relevant opportunities within product categories by using transactional data
Available for 249 countries
Pricing available upon request
Free sample preview
10% Datarade discount
Free sample available
Start icon5.0(1)

IP2Location - IP Geolocation Global Web Service via REST API (4 Billion IP addresses)

IP2Location™ IP Geolocation web service is a REST API providing a service to do a reverse IP location
Available for 248 countries
Pricing available upon request
Free sample available

DataForSEO Labs API for keyword research and search analytics, real-time data for all Google locations and languages

data. • Domain Rank Overview with ranking and traffic data from organic and paid search. • Historical ... Rank Overview with historical data on rankings and traffic of the specified domain from organic and
Available for 249 countries
2K API calls per minute
8 months of historical data
Starts at
$1.10 / 10,000 keywords
Free sample available

Fast big data analysis for SEO, PPC and Content Marketing

Site analysis: domain visibility, potential organic traffic, number of keywords in top, competitors ... Quickly get data using API tools without using the Serpstat interface, integrate data into your reports
Available for 249 countries
Pricing available upon request
Free sample available

Market Vectors Monthly App and Web Usage in Indonesia aggregated

Market Vectors app and web usage data provides the monthly trends of app performance of global companies ... : Understand different companies performance based on App & Web usage Forecast future sales and
Available for 1 countries
16 months of historical data
Available Pricing:
One-off purchase
Yearly License

Datonics Web Browsing Data for USA & Canada (Interest, Intent, Life Stage, Behavioral Audiences)

An online web data pioneer, Datonics has been a leader in providing data to ad networks and DSPs since ... The data is sourced online and classified at a one to one level.
Available for 2 countries
300M records
Available Pricing:
Monthly License

OnAudience - User Behavior Data Stream (Raw Data Feeds)

The data can be used as good source material for ad targeting rules, predictive research, and Big Data ... By using Data Stream it’s easy to: build your own custom segments based on raw data enrich your
Available for 249 countries
3.08B Unique AppNexus IDs Globally / Month
30 days of historical data
100% Nielsen Digital Ad Rating
Starts at
€5,000€4,500 / month
10% Datarade discount
Free sample available
20% revenue share
Start icon5.0(1)

IP2Proxy - Global Proxy Detection Database by IP2Location

proxies and Tor exits, data center, web hosting (DCH) range, search engine robots (SES) and residential ... Detect proxies location, anonymous proxy, VPN, TOR, SES, RES and data center IPs via IP address lookup
Available for 248 countries
Pricing available upon request

Vendigi's In-market Homebuyers

by Vendigi
First-party in-market home buyers from the top MLS and broker systems and websites in the US and Canada.
Available for 2 countries
35M monthly uniques
7 years of historical data
80% match rate
Pricing available upon request
Free sample available

More Web Traffic Data Products

Discover related web traffic data products.
4.2B Web Data Records
90% match rate
247 countries covered
Our web data graph contains fresh web browsing data of users across desktop and mobile that indicates search intent, purchase intent and online category inte...
300M records
2 countries covered
An online web data pioneer, Datonics has been a leader in providing data to ad networks and DSPs since the birth of the programmatic industry and is today th...
Indonesia covered
16 months of historical data
Market Vectors app and web usage data provides the monthly trends of app performance of global companies across industries in Indonesia.
3.08B Unique AppNexus IDs Globally / Month
100% Nielsen Digital Ad Rating
249 countries covered
It contains raw data that has been extracted from the user’s browser behaviour. The data can be used as good source material for ad targeting rules, predicti...
248 countries covered
IP location lookup technology that retrieves geolocation information with no explicit permission required from users. Determine the user's geographical locat...
248 countries covered
IP location lookup technology that retrieves geolocation information with no explicit permission required from users. Determine the user's geographical locat...
51 countries covered
Available online through your browser or via API, Valu8 Company Intelligence is a tool for sourcing and analysing private companies.
249 countries covered
Put transactions at the heart of your search strategy. Grips provides a new way of looking at keywords by connecting them to products and predicting their sa...
35M monthly uniques
80% match rate
2 countries covered
First-party in-market home buyers from the top MLS and broker systems and websites in the US and Canada.
249 countries covered
Get massive amounts of data on competitors' sites, semantics, links, site audit and position tracking using the API and integrate them into your internal rep...
2K API calls per minute
249 countries covered
8 months of historical data
DataForSEO Labs API supplies data for keyword research, market-specific analysis, and competitor research based on our in-house Keyword Database of over 3.5 ...
8 million+ records
178 countries covered
5 months of historical data
High-frequency browsing history of thousands of Solipay users. Attributes include webpage visited (URL and page title), time of visit, and number of times vi...
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Factori
Based in USA
Factori
Factori is a flexible and adaptable data provider. We help you make smarter decisions and build better solutions based on real world location data.
5.2 B
Event per Day
1.6 B
Consumer Profiles
7000+
Brands Tracked
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Serpstat
Based in Ukraine
Serpstat
Customers use Serpstat to reduce the time on common search marketing tasks. The common use cases are: competitors and backlinks research, keywords analysis a...
239
Google databases
12B+
Keywords
1T+
Backlinks
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DataForSEO
Based in Ukraine
DataForSEO
API for SEO software companies and agencies. We provide comprehensive SEO and digital marketing data solutions via API at a predictable price. You’ll f...
99.95%
uptime
24/7
live chat support
100%
data accuracy
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Grips Intelligence
Based in Germany
Grips Intelligence
Grips Intelligence is one of the world's largest independent monitors of digital marketing and online sales. Our platform currently analyzes over $1 trillion...
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OnAudience
Based in United Kingdom
OnAudience
OnAudience.com is one of the biggest data providers in the world with a database that includes more than 50 billion of user profiles. We have developed propr...
Taxonomy
+1600 segments
Coverage
Data from 200+ markets
Raw Data
To fuel your own engine!
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Vendigi
Based in USA
Vendigi
#Home by Vendigi provides data for all things home buyers, home sellers and home ownership. Discover a spectrum of data spanning the home ownership lifecycle...

The Ultimate Guide to Web Traffic Data 2023

Learn about web traffic data analytics, sources, and collection.

What is web traffic data?

Assessing a given website’s popularity is an ecommerce performance measure. Web traffic data presents your business with a solid steel foundation when assessing your website’s popularity and prominence is concerned. Web traffic data is a basic key performance indicator (KPI) that gives digital marketers an opportunity to analyse a given website’s performance. This data gives you an understanding of how your website ranks.

What is a web traffic map?

A web traffic map is a real-time data map that shows where and which place or region of the world someone is accessing your website. It shows the traffic on specific site from across the world. It can also be used to get an idea of the volume of internet traffic e.g. the bigger the country’s circle, the more considerable the amount of traffic it has on the internet. Just like how a normal GPS map shows the traffic on the roads of different places of the world, and a rector scale shows where the earthquake hit and how much intensity it was, a web traffic map can help to determine the number of users on the internet.

How is web data traffic collected?

Upon a website visit, the computer used by the user to access the website communicates with the website’s server. Every page on a website consists of a number of unique files. When browsing, the website’s server conveys each of these files to the user’s browser resulting in an assortment of graphics and texts as output. Consequently, every file sent embodies a single “hit” that translates to a page view. The server also monitors every single segment of the website in order to assess the number of hits it receives. When working on a file request, a web server makes this entry into a “server log” which eventually form an important pool of information that the site owner can assess to have a better glimpse of the website’s user activity.

What are the typical attributes of web traffic data?

Web traffic data does not just represent the number of people that visit the website. Other core attributes shown by the website traffic includes the length of time a given user stays on the website. This is assessed through metrics such as the time taken by a user on a page and the bounce rate. If you have a business, web traffic data also shows the conversion rate which means it determines the rate of purchase by users. Furthermore, it also shows how much it costs to bring in a visitor to the website. These are examples of the specific metrics which can be used to determine the measure of digital marketing success.

How is web traffic measured?

Web traffic is determined by the popularity of websites and individual pages or parts within the site. You can do this by viewing the traffic statistics found in the web server log file, the automatically created list of all the pages served. A hit is made when a file is recorded. Tracking out-of-site applications will monitor traffic by adding a HTML code on each page of the website. Online advertisement can also be tracked easily using this data and to obtain attribution insights e.g. the number of clicks per user, numbers of visits on site, number of ads appearance, completion of an order by advertisement targeted users. With web traffic data, marketers can streamline ad spend and increase ROI.

What is web traffic data commonly used for?

Web traffic data is commonly used for the assessment of the performance of a given website. It paves the way for you as an ecommerce marketer to make decisions on ways to improve your website. The collection of web traffic data originates from the need to monitor and analyse website visits through online analysis and offsite analysis. On-site analysis assesses the web visitor’s behaviour while the off-site analysis estimates the potential audience. Furthermore, this data is crucial as it provides a basis for assessing online reputation and sentiment analysis of a given website as per the user’s behavior when they’re surfing the web.

What is web traffic data visualization?

All the web users that visit a website are known as web traffic. It is measured in the number of visits, sometimes referred to as “sessions.” It is a common way to calculate the success of an online company by attracting an audience, making this information a popular product on data marketplaces. Data visualization is summarized as data analysis of data or information in a graph, chart, or any other pictorial form. This is critical because it allows for better viewing of trends and patterns. Machine learning makes tests such as data analysis more efficient to run. Data visualization is a way of displaying findings in an accessible way.

How does web traffic data boost performance?

Commerical data can help you make your website perform better, be it in terms of maintenance and or optimization of your website. Similarly, web traffic data can also help to boost your site’s performance. It enables web developers and marketers to create content and products which will generate traffic.

How do publishers use web traffic data?

Publishers use web traffic data for analysis. Web traffic research involves taking a closer look at how multiple streams of traffic work. This lets publishers consider where their audience tends to find your material. The publisher uses web traffic data analytics first to define sensible metrics, then to identify keywords to find queries that is more recently searched and will generate more traffic. This analysis is beneficial for website development and exposure.

How can I monitor and check competitor website traffic?

There are multiple online tools that can help you track your competitors’ performance. These software tools include Google Alerts, Social Mention, Marketing Grader, and InifiniGraph. Other data-driven software solutions help in keeping an eye on your competitors. You can use tools such as SpuFu, which will reveal the keywords that your competitors are targeting. These keywords can be used to analyze their rankings and then research their most shared content. Real-time data helps you spot the most timely content, so a data subscription is a good strategy to stay ahead of competition when it comes to winning traffic.

Where can I get web traffic statistics?

Web traffic data is available on Datarade’s data marketplace. It needs to be analyzed to keep track of the generated sales, email signups, or increased advertising income. All of these can be measured by keeping track of web traffic statistics. One standard tool used to analyze site traffic is Google Analytics. You need to monitor four types of web traffic. The unique visitors are those who visit rarely. Page views are the total views on a page. Organic search traffic is a total count of people who visited the site through any search engine, and other traffic channels show the total number of visitors from other media. Installing Google analytics can help in checking web traffic for your site. It tells you exactly how much traffic the site is getting from which sources, making it easier to analyze your website’s performance.

How can a user assess the quality of web traffic data?

The quality of web traffic data is vital for you to ensure that your website provides the right content and experience for your visitors. A business which has formulated clearly defined business and marketing goals has an easier time in measuring the quality of traffic data. As such, the quality of website data can be determined by the lead conversion rate of your website, site engagement, form submissions such as email subscription, and the bounce rate, that is, the number of visitors who log in to your site and leave instantly. A good web traffic data proivder will supply you with data which fulfils all of these goals. Before you make a data purchase, it’s always good to ask for a web traffic data sample to see whether a provider’s data generates the desired results when it’s implemented on your site.

Where can I buy Web Traffic Data?

Data providers and vendors listed on Datarade sell Web Traffic Data products and samples. Popular Web Traffic Data products and datasets available on our platform are Factori Web Data | Global web browsing & activity data feed (4.2 Billion records) by Factori, Grips Product & Keyword Intelligence by Grips Intelligence, and IP2Location - IP Geolocation Global Web Service via REST API (4 Billion IP addresses) by IP2Location.

How can I get Web Traffic Data?

You can get Web Traffic Data via a range of delivery methods - the right one for you depends on your use case. For example, historical Web Traffic Data is usually available to download in bulk and delivered using an S3 bucket. On the other hand, if your use case is time-critical, you can buy real-time Web Traffic Data APIs, feeds and streams to download the most up-to-date intelligence.

What are similar data types to Web Traffic Data?

Web Traffic Data is similar to Semantic Website Data, News Data, IP Address Data, Web Scraping Data, and Clickstream Data. These data categories are commonly used for Keyword Analytics and Competitor Analytics.

What are the most common use cases for Web Traffic Data?

The top use cases for Web Traffic Data are Keyword Analytics, Competitor Analytics, and Web Traffic Analytics.

Translations for this page

Datos de tráfico web (ES)