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About mfour
mfour in a Nutshell
MFour is the recognized leader in GPS survey technology, mobile market research and consumer data. We’re disrupting the $45 billion-dollar market research industry by combining consumer opinion data with online & offline behavioral data.
The combination of opinion and behavioral data allows our clients to understand the ‘why’ behind consumers’ decisions. Our focus: Consumer Insights, Shopper Insights and Ad Effectiveness.
Geo Coverage
Data Offering
At MFour, our data offering is unparalleled, thanks to our vast collection of over 2.5 billion events derived from sources such as apps, web, and location data. As the largest survey + behavior panel in the United States, we provide a holistic view of consumer behavior by integrating Android and Apple behavior data. This means you will have a comprehensive understanding of how users interact with apps, websites, and their physical locations, enabling you to derive powerful insights.
Use Cases
- Visit Attribution
- Brand Lift
- Market Research
- Location-based Audiences
- Consumer Data
- Competitive Intelligence
- Foot Traffic and Visitor Data
- Awareness Engagement
Data Sources & Collection
Our data ecosystem is built upon a foundation of a first-party, proprietary mobile panel and leverages Surveys On The Go, our innovative app, as a prime source of passive behavior data. By tapping into our mobile panel, which is near census rep and highly engaged user base, you have the ability to survey consumers before and after their interactions. This distinctive methodology guarantees access to real-time, cutting-edge information at every stage of the consumer journey.
Data Privacy
View our privacy policy for a detailed description of our policies.
Frequently asked questions about mfour
What does mfour do?
At MFour, we’re the only platform that provides continuous consumer discovery by combining validated survey + behavior data across app, web, and location. Giving you data you can trust and act upon in real-time, for an affordable price.
How much does mfour cost?
The supported pricing models for mfour’s data are available by getting in contact with them via Datarade. mfour offers free samples for individual data requirements. Get talking to a member of the mfour team to receive custom pricing options, information about data subscription fees, and quotes for mfour’s data offering tailored to your use case.
What kind of data does mfour have?
Location Data, Consumer Behavior Data, Audience Data, App Usage Data, and 6 others
What data does mfour offer?
At MFour, our data offering is unparalleled, thanks to our vast collection of over 2.5 billion events derived from sources such as apps, web, and location data. As the largest survey + behavior panel in the United States, we provide a holistic view of consumer behavior by integrating Android and Apple behavior data. This means you will have a comprehensive understanding of how users interact with apps, websites, and their physical locations, enabling you to derive powerful insights.
How does mfour collect data?
Our data ecosystem is built upon a foundation of a first-party, proprietary mobile panel and leverages Surveys On The Go, our innovative app, as a prime source of passive behavior data. By tapping into our mobile panel, which is near census rep and highly engaged user base, you have the ability to survey consumers before and after their interactions. This distinctive methodology guarantees access to real-time, cutting-edge information at every stage of the consumer journey.
What’s mfour’s data privacy policy?
View our privacy policy for a detailed description of our policies.
What are the best use cases for mfour’s data?
Visit Attribution Brand Lift Market Research Location-based Audiences Consumer Data Competitive Intelligence Foot Traffic and Visitor Data Awareness Engagement