What is geodemographic data? Uses, Types & Dataset Examples

What is Geodemographic Data?

Geodemographic data is a sub-category of geospatial data. Geodemographic data refers to location-based data that segments individuals based on where they live and their demographic profile. Geodemographic data takes comparisons and characteristics of individuals in locations and begins to classify them into different segments based on these observations. Geodemographic data is mostly used by individuals in marketing, to determine which segments exist, classify other individuals into these groups, and make business-related, informed decisions on these findings.
Examples of geodemographic data include information about population density, household income, education levels, age distribution, and consumer behavior within specific geographic areas. Geodemographic data is used for market research, urban planning, targeted advertising, and resource allocation. In this page, you’ll find the best data sources for geodemographic data.