What is geodemographic data? Uses, Types & Dataset Examples
What is Geodemographic Data?
Geodemographic data is a sub-category of geospatial data. Geodemographic data refers to location-based data that segments individuals based on where they live and their demographic profile. Geodemographic data takes comparisons and characteristics of individuals in locations and begins to classify them into different segments based on these observations. Geodemographic data is mostly used by individuals in marketing, to determine which segments exist, classify other individuals into these groups, and make business-related, informed decisions on these findings.
Examples of geodemographic data include information about population density, household income, education levels, age distribution, and consumer behavior within specific geographic areas. Geodemographic data is used for market research, urban planning, targeted advertising, and resource allocation. In this page, you’ll find the best data sources for geodemographic data.
Best Geodemographic Data Databases & Datasets
Here is Datarade's curated selection of top Geodemographic Data. These trusted databases and datasets offer high-quality, up-to-date information.
GeoPostcodes Population Data | Demographic data | Geodemographic data | Consumer data | Audience targeting data | 50 year span | Global coverage
Guatemala Geodemographic Information Dataset by PREDIK Data-Driven
Grepsr | Point of Interest (POI Data), Geospatial, Review, Rating, Business Opening Hours| Global Coverage with Custom and On demand datasets
BoldData - Worldwide B2B Location Data | Latitude and Longitude | GEO-coordinates (270M+ businesses, 150+ countries)
Mapping Resources: Canada Demographic Data
Geospatial Data: Places Data | USA, UK, CA | Location Data on 26M+ Places
Indian Administrative Boundary - Ward Boundaries with Demographic Data
PREDIK Data-Driven I Manufacturing Company Data I Enriched Business Location Data I Analyze activity within any US industrial facilities & locations.
Popular Use Cases
Geodemographic Data plays a pivotal role in various business applications, offering valuable insights and opportunities across industries.
Frequently Asked Questions
Where can I buy Geodemographic Data?
Data providers and vendors listed on Datarade sell Geodemographic Data products and samples. Popular Geodemographic Data products and datasets available on our platform are Mexico Geodemographic Information Dataset by Predik Data-driven, GeoPostcodes Population Data | Demographic data | Geodemographic data | Consumer data | Audience targeting data | 50 year span | Global coverage by GeoPostcodes, and Guatemala Geodemographic Information Dataset by PREDIK Data-Driven by Predik Data-driven.
How can I get Geodemographic Data?
You can get Geodemographic Data via a range of delivery methods - the right one for you depends on your use case. For example, historical Geodemographic Data is usually available to download in bulk and delivered using an S3 bucket. On the other hand, if your use case is time-critical, you can buy real-time Geodemographic Data APIs, feeds and streams to download the most up-to-date intelligence.
What are similar data types to Geodemographic Data?
Geodemographic Data is similar to Demographic Data, Census Data, Spending Data, and Wealth Data. These data categories are commonly used for Location Intelligence and Demographic Segmentation.
What are the most common use cases for Geodemographic Data?
The top use cases for Geodemographic Data are Location Intelligence, Demographic Segmentation, and Urban Mobility Analysis.