Geodemographic Data

What is Geodemographic Data?

Geodemographic data is a sub-category of geospatial data. Geodemographic data refers to location-based data that segments individuals based on where they live and their demographic profile. Geodemographic data takes comparisons and characteristics of individuals in locations and begins to classify them into different segments based on these observations. Geodemographic data is mostly used by individuals in marketing, to determine which segments exist, classify other individuals into these groups, and make business-related, informed decisions on these findings.

How is Geodemographic Data collected?

The collection process for geodemographic data is quite extensive. This is because it usually deals with a wide range of metrics to measure. The bigger the location, the more data there is to gather. Data collection for geodemographic data uses a wide range of collection techniques. This includes conversion of data, remote sensing data processing, geographical information science and field data collection. Location data can be gathered using GPS, as well as WiFi and beacons. Demographic data can be accessed through a variety of sources, including census information and socio-geographical academic studies.

What are the attributes of Geodemographic Data?

Geodemographic data should consist of a number of attributes to be considered a valid source of location-based intelligence. Some key attributes to consider when analyzing geodemographic data are:

• The geographic location of structures, buildings, countries, cities, and any other points or locations that would be of major interest.
• The traffic situation of locations. This particularly refers to the traffic congestion levels of areas.
• Statistics on hospitality and tourism, which indicate an area’s affluence level.
• The lifestyle and careers of individuals in that location.
• Location of renewable resources.
• Natural disasters and events. This documents how frequently natural disasters or phenomenon occur.

What is Geodemographic Data used for?

As a third party source for intelligence on location based data, geodemographic data has proven itself useful to marketers, business directors, developers, and others. It gives proper insights when it comes to decision making. Geodemographic data provides clarity and helps users understand their customers and assets.

Geodemographic data is useful in determining where to open a new branch in expansion strategy. It is also useful in providing intelligence on what a location’s population is like. For individuals looking to buy property, geodemographic data provides analytics on what locations are available and most suitable for such purchases.

How can a user assess the quality of Geodemographic Data?

There are ways to ensure that your geodemographic data is high-quality. Data quality is dependent on two things: accuracy and precision. Check whether your geodemographic data provider has verifiaction methods in place to ensure that their location and demographic information is sourced from reliable outlets and that it’s as detailed as possible - this way, you can check that their data is as accurate and precise as possible.

Who are the best Geodemographic Data providers?

Finding the right Geodemographic Data provider for you really depends on your unique use case and data requirements, including budget and geographical coverage. Popular Geodemographic Data providers that you might want to buy Geodemographic Data from are Fable Data, GeoPhy, Experian, Ambita, and Spatial AI.

Where can I buy Geodemographic Data?

Data providers and vendors listed on Datarade sell Geodemographic Data products and samples. Popular Geodemographic Data products and datasets available on our platform are Household data by MBI Geodata, Population data by MBI Geodata, and Geocoding by Matrixian Group.

How can I get Geodemographic Data?

You can get Geodemographic Data via a range of delivery methods - the right one for you depends on your use case. For example, historical Geodemographic Data is usually available to download in bulk and delivered using an S3 bucket. On the other hand, if your use case is time-critical, you can buy real-time Geodemographic Data APIs, feeds and streams to download the most up-to-date intelligence.

What are similar data types to Geodemographic Data?

Geodemographic Data is similar to Location Data, Map Data, Satellite Data, Foot Traffic Data, and Point of Interest (POI) Data. These data categories are commonly used for demographic segmentation and Geodemographic Data analytics.

What are the most common use cases for Geodemographic Data?

The top use cases for Geodemographic Data are demographic segmentation, Location Analytics, and Location Intelligence.