What is Geodemographic Data?
Geodemographic data is a sub-category of geospatial data. Geodemographic data refers to location-based data that segments individuals based on where they live and their demographic profile. Geodemographic data takes comparisons and characteristics of individuals in locations and begins to classify them into different segments based on these observations. Geodemographic data is mostly used by individuals in marketing, to determine which segments exist, classify other individuals into these groups, and make business-related, informed decisions on these findings.
Examples of geodemographic data include information about population density, household income, education levels, age distribution, and consumer behavior within specific geographic areas. Geodemographic data is used for market research, urban planning, targeted advertising, and resource allocation. In this page, you’ll find the best data sources for geodemographic data.
Best Geodemographic Databases & Datasets
Here is our curated selection of top Geodemographic Data sources. We focus on key factors such as data reliability, accuracy, and flexibility to meet diverse use-case requirements. These datasets are provided by trusted providers known for delivering high-quality, up-to-date information.
PREDIK Data-Driven: Geospatial Data | Mexico | Geodemographic Information Dataset
Global Demographic data | Geodemographic data | Consumer data | Audience targeting data
Geodemographic Data | Asia/ MENA | Latest Estimates on Population, Consuming Class, Demographics, Retail Spend | GIS Data | Map Data
Audience Targeting Data | Mobile IP Data | Home & Work Locations of Mobile Devices | Geodemographic Data | 200M Home/Work Locations
PlaceSense Catchment Data | Census Data | Demographic Data | DACH, Netherlands, Italy Geodemographic Data | Monthly Resolution | 3 Years History
Doorda UK Population Data | Geodemographic Data | Linked to 2.2M+ Postcodes from 173 Data Sources | Location Intelligence and Analytics
BatchService Homeowner Demographic Data + Household Demographic Data - 35+ Data Points, 107M+ Properties
Demographic Data | 750M+ Individuals with over 100 Data Points per Profile | 5x Better Quality of Global Audience Data
Success.ai | Consumer Behavior Data | In-depth Intent Data for Strategic Engagement – Unbeatable Prices Guaranteed
BoldData - Worldwide B2B Location Data | Latitude and Longitude | GEO-coordinates (270M+ businesses, 150+ countries)
Monetize data on Datarade Marketplace
Popular Use Cases for Geodemographic Data
Geodemographic Data is essential for a wide range of business applications, offering valuable insights and driving opportunities across industries. Below, we have highlighted the most significant use cases for Geodemographic Data.
Main Attributes of Geodemographic Data
Below, we outline the most popular attributes associated with this type of data—features that data buyers are actively seeking to meet their needs.
| Attribute | Type | Description | Action |
|---|---|---|---|
| String | The name of a city. | View 12 datasets | |
| String | The postal code of an address. | View 11 datasets | |
| String | The address of a company or contact (street name, number, zip code, city, county, country). | View 10 datasets | |
| Float | The latitude of a point on earth's surface. Commonly abbreviated as "lat". | View 10 datasets | |
| Float | The longitude of a point on earth's surface. Commonly abbreviated as "long". | View 10 datasets | |
| String | The name of a language as per ISO 639. | View 8 datasets |
Frequently Asked Questions
Where Can I Buy Geodemographic Data?
You can explore our data marketplace to find a variety of Geodemographic Data tailored to different use cases. Our verified providers offer a range of solutions, and you can contact them directly to discuss your specific needs.
How is the Quality of Geodemographic Data Maintained?
The quality of Geodemographic Data is ensured through rigorous validation processes, such as cross-referencing with reliable sources, monitoring accuracy rates, and filtering out inconsistencies. High-quality datasets often report match rates, regular updates, and adherence to industry standards.
How Frequently is Geodemographic Data Updated?
The update frequency for Geodemographic Data varies by provider and dataset. Some datasets are refreshed daily or weekly, while others update less frequently. When evaluating options, ensure you select a dataset with a frequency that suits your specific use case.
Is Geodemographic Data Secure?
The security of Geodemographic Data is prioritized through compliance with industry standards, including encryption, anonymization, and secure delivery methods like SFTP and APIs. At Datarade, we enforce strict policies, requiring all our providers to adhere to regulations such as GDPR, CCPA, and other relevant data protection standards.
How is Geodemographic Data Delivered?
Geodemographic Data can be delivered in formats such as CSV, JSON, XML, or via APIs, enabling seamless integration into your systems. Delivery frequencies range from real-time updates to scheduled intervals (daily, weekly, monthly, or on-demand). Choose datasets that align with your preferred delivery method and system compatibility for Geodemographic Data.
How Much Does Geodemographic Data Cost?
The cost of Geodemographic Data depends on factors like the datasets size, scope, update frequency, and customization level. Pricing models may include one-off purchases, monthly or yearly subscriptions, or usage-based fees. Many providers offer free samples, allowing you to evaluate the suitability of Geodemographic Data for your needs.
What Are Similar Data Types to Geodemographic Data?
Geodemographic Data is similar to other data types, such as Demographic Data, Census Data, Spending Data, and Wealth Data. These related categories are often used together for applications like Location Intelligence and Demographic Segmentation.
- Overview
- Datasets
- Use Cases
- Attributes
- FAQ