Geodemographic Data

Geodemographic data combines location-based information with demographic analysis to understand the correlation between the two categories. It's used for both scientific and commercial purposes to understand trends between geography and demography to analyze an area's population. Learn more →
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Skyhook⎢Inferred Demographic Data⎢USA⎢90M+ Records 9B records icon
9B records
Skyhook⎢Inferred Demographic Data⎢USA⎢90M+ Records USA covered icon
USA covered
Skyhook⎢Inferred Demographic Data⎢USA⎢90M+ Records 2 years of historical data icon
2 years of historical data
Skyhook identifies the home Census block group for each device and then infers income, age, education, gender, and ethnicity.
United States (US) Demographic Current Year Estimates and 5 Year Projections Database 900 Variables icon
900 Variables
United States (US) Demographic Current Year Estimates and 5 Year Projections Database USA covered icon
USA covered
United States (US) Demographic Current Year Estimates and 5 Year Projections Database 10 years of historical data icon
10 years of historical data
The Estimates and Projections (E&P) database is the most extensive update available, covering a broad range of demographic characteristics for the current ye...
MBI Geodata - Population Data Worldwide (10 years history)  240 countries covered icon
240 countries covered
MBI Geodata - Population Data Worldwide (10 years history)  10 years of historical data icon
10 years of historical data
Population data for Geomarketing, planning and business analysis
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MBI Geodata
Based in Germany
MBI Geodata
MBI is a data company with a key focus on building global consistent and comparable datasets. Preferred data provider & partner to leading IT & GIS companies...
globally consistent
strict & continuous controls - Multimedia Lists profile banner
Multimedia Lists
Based in USA
Multimedia Lists
Data and lists are our business. We compile them, clean them up, merge/purge them, manage them for other companies and we find YOU lists that can target any ...
US Consumers
Consumer Compiled - Predik Data-driven profile banner
Predik Data-driven
Based in Costa Rica
Predik Data-driven
We are experts in the collection, extraction, management and analysis of large volumes of all types of data, from alternative and complex sources to traditio...
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The Ultimate Guide to Geodemographic Data 2021

Learn about geodemographic data analytics, sources, and collection.

What is Geodemographic Data?

Geodemographic data is a sub-category of geospatial data. Geodemographic data refers to location-based data that segments individuals based on where they live and their demographic profile. Geodemographic data takes comparisons and characteristics of individuals in locations and begins to classify them into different segments based on these observations. Geodemographic data is mostly used by individuals in marketing, to determine which segments exist, classify other individuals into these groups, and make business-related, informed decisions on these findings.

How is Geodemographic Data collected?

The collection process for geodemographic data is quite extensive. This is because it usually deals with a wide range of metrics to measure. The bigger the location, the more data there is to gather. Data collection for geodemographic data uses a wide range of collection techniques. This includes conversion of data, remote sensing data processing, geographical information science and field data collection. Location data can be gathered using GPS, as well as WiFi and beacons. Demographic data can be accessed through a variety of sources, including census information and socio-geographical academic studies.

What are the attributes of Geodemographic Data?

Geodemographic data should consist of a number of attributes to be considered a valid source of location-based intelligence. Some key attributes to consider when analyzing geodemographic data are:

  • The geographic location of structures, buildings, countries, cities, and any other points or locations that would be of major interest.
  • The traffic situation of locations. This particularly refers to the traffic congestion levels of areas.
  • Statistics on hospitality and tourism, which indicate an area’s affluence level.
  • The lifestyle and careers of individuals in that location.
  • Location of renewable resources.
  • Natural disasters and events. This documents how frequently natural disasters or phenomenon occur.

What is Geodemographic Data used for?

As a third party source for intelligence on location based data, geodemographic data has proven itself useful to marketers, business directors, developers, and others. It gives proper insights when it comes to decision making. Geodemographic data provides clarity and helps users understand their customers and assets.

Geodemographic data is useful in determining where to open a new branch in expansion strategy. It is also useful in providing intelligence on what a location’s population is like. For individuals looking to buy property, geodemographic data provides analytics on what locations are available and most suitable for such purchases.

How can a user assess the quality of Geodemographic Data?

There are ways to ensure that your geodemographic data is high-quality. Data quality is dependent on two things: accuracy and precision. Check whether your geodemographic data provider has verifiaction methods in place to ensure that their location and demographic information is sourced from reliable outlets and that it’s as detailed as possible - this way, you can check that their data is as accurate and precise as possible.

Who are the best Geodemographic Data providers?

Finding the right Geodemographic Data provider for you really depends on your unique use case and data requirements, including budget and geographical coverage. Popular Geodemographic Data providers that you might want to buy Geodemographic Data from are MBI Geodata, Multimedia Lists, Predik Data-driven, Skyhook, and Acxiom.

Where can I buy Geodemographic Data?

Data providers and vendors listed on Datarade sell Geodemographic Data products and samples. Popular Geodemographic Data products and datasets available on our platform are Skyhook⎢Inferred Demographic Data⎢USA⎢90M+ Records by Skyhook, United States (US) Demographic Current Year Estimates and 5 Year Projections Database by Mapping Resources, and MBI Geodata - Population Data Worldwide (10 years history) by MBI Geodata.

How can I get Geodemographic Data?

You can get Geodemographic Data via a range of delivery methods - the right one for you depends on your use case. For example, historical Geodemographic Data is usually available to download in bulk and delivered using an S3 bucket. On the other hand, if your use case is time-critical, you can buy real-time Geodemographic Data APIs, feeds and streams to download the most up-to-date intelligence.

What are similar data types to Geodemographic Data?

Geodemographic Data is similar to Location Data, Map Data, Satellite Data, Point of Interest (POI) Data, and GIS Data. These data categories are commonly used for Location Intelligence and Geodemographic Data analytics.

What are the most common use cases for Geodemographic Data?

The top use cases for Geodemographic Data are Location Intelligence, Location Analytics, and demographic segmentation.