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GapMaps Data Products: APIs & Datasets
GapMaps Pricing & Cost
Annual subscriptions are available for our Demographics Datasets.
3 month or annual subscriptions are available for POI datasets (all categories or single categories available)
Multi-country discounts will be considered across both POI and Demographic Datasets.
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About GapMaps
GapMaps in a Nutshell
Founded in 2013, GapMaps is an Australian-built and owned location intelligence company providing high quality POI and Demographics data and an easy-to-use GIS platform which empowers decision makers in multiple industry sectors globally to refine their network strategies with higher confidence and reduced risk.
Our dynamic products can be easily adapted for any market or industry and today are being effectively used by more than 500 brands in Australia, Asia, the Middle East, India and North America including Domino’s, KFC, Starbucks, Burger King, Anytime Fitness, Subway and McDonalds.
Geo Coverage
Data Offering
GapMaps Data Products provide business and government organisations with access to accurate and granular Point-Of-Interest and Demographics datasets to develop optimal location strategies globally even in data challenged markets across Asia and the Middle East.
We use known population data combined with billions of mobile device location points to provide highly accurate and granular estimates on resident & worker population, consuming class and census metrics down to 150m grid levels.
Use Cases
GapMaps data products provide organisations such as consultants, developers, commercial real estate groups and brands in Quick Service Restaurant (QSR), Fast Food, Café, Fitness, Supermarket & Grocery with access to accurate and granular demographics and POI datasets, which they can easily
merge with their own datasets to develop optimal location strategies.
Use cases:
Integrate GapMaps POI and Demographic data with your existing GIS or BI Software so you can:
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Create powerful visualisations that show you where your target customers live, work and play. Take advantage of these insights to act fast with confidence.
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Benchmark store performance and market share analysis across one market or multiple
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Analyse the demographic profile of your customers across catchment / trade areas at the most granular level to find new customers.
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Identify and prioritise site selection opportunities worldwide with a range of up-to-date metrics at a micro level including resident and worker population, consuming class, retail expenditure.
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Understand your competitive landscape with the latest view of competitor and reference brand locations across multiple industry sectors.
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Better understand key drivers of store performance with greater insights
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Develop effective marketing strategies
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Identify whitespace locations
Data Sources & Collection
GapMaps utilizes published population, government and census data combined with trusted data sources such as mobile device visitation data and satellite imagery to provide the latest estimates on resident population, consuming class, census metrics and retail spend down to 150m grid levels. We also track store openings and closures for leading brands globally using validated company websites and other reputable online sources along with real-time input from clients who use our platform.
Key Differentiators
GapMaps provides high quality POI and demographics data trusted by leading global brands such as McDonalds, Starbucks, KFC, Subway, Dominos and Anytime Fitness to make location decisions across Australia, Asia, Middle East, India and North America.
We combine known population data with billions of mobile device location points to provide highly accurate and granular estimates on resident and worker populations, consuming class and demographics down to 150 metre grids enabling more effective market planning decisions with increased confidence and reduced risk.
GapMaps also curates up-to-date and validated Point-of-Interest (POI) datasets tracking store openings and closures across leading retail brands in fast food, cafe, fitness, supermarket/grocery and other categories globally which clients can utilise to enrich the accuracy of existing store locations or to provide valuable intel on competitor locations to identify new expansion opportunities.
Across North America we partner with Applied Geographic Solutions to provide premium demographics data which includes over 40,000 variables across a broad range of topics including estimates and projections on population, demographics, neighborhood segmentation, consumer spending, crime index and environmental risk.
Data Privacy
GapMaps has officially obtained ISO27001:2022 and SOC2 Type 2 certifications. These certifications signify our commitment to safeguarding client data and mitigating unauthorised access or misuse of the data that flows through our organisation.
ISO27001 is a globally recognised standard for Information Security Management Systems (ISMS). This certification validates that GapMaps has established a comprehensive system that diligently manages risks pertaining to the security of the data we possess or manage. Our approach aligns with the best practices and principles outlined in the International Standard.
SOC2 Type 2 compliance signifies that we’ve implemented essential internal controls and systems related to security, availability, processing integrity, confidentiality, and data privacy.
Integrations
Frequently asked questions about GapMaps
What does GapMaps do?
Access high quality Point of Interest (POI) and Demographic Datasets across Australia, Asia, India, Middle East and North America. Trusted by leading brands including Burger King, KFC and Anytime Fitness to inform their market planning strategies with increased confidence and reduced risk.
How much does GapMaps cost?
GapMaps’ APIs and datasets range in cost from $2,500 / year to $40,000 / year. GapMaps offers free samples for individual data requirements. Get talking to a member of the GapMaps team to receive custom pricing options, information about data subscription fees, and quotes for GapMaps’ data offering tailored to your use case.
What kind of data does GapMaps have?
Demographic Data, Location Data, Map Data, Consumer Behavior Data, and 21 others
What data does GapMaps offer?
GapMaps Data Products provide business and government organisations with access to accurate and granular Point-Of-Interest and Demographics datasets to develop optimal location strategies globally even in data challenged markets across Asia and the Middle East. We use known population data combined with billions of mobile device location points to provide highly accurate and granular estimates on resident & worker population, consuming class and census metrics down to 150m grid levels.
How does GapMaps collect data?
GapMaps utilizes published population, government and census data combined with trusted data sources such as mobile device visitation data and satellite imagery to provide the latest estimates on resident population, consuming class, census metrics and retail spend down to 150m grid levels. We also track store openings and closures for leading brands globally using validated company websites and other reputable online sources along with real-time input from clients who use our platform.
What’s GapMaps’ data privacy policy?
GapMaps has officially obtained ISO27001:2022 and SOC2 Type 2 certifications. These certifications signify our commitment to safeguarding client data and mitigating unauthorised access or misuse of the data that flows through our organisation. ISO27001 is a globally recognised standard for Information Security Management Systems (ISMS). This certification validates that GapMaps has established a comprehensive system that diligently manages risks pertaining to the security of the data we possess or manage. Our approach aligns with the best practices and principles outlined in the International Standard. SOC2 Type 2 compliance signifies that we’ve implemented essential internal controls and systems related to security, availability, processing integrity, confidentiality, and data privacy.
What are the best use cases for GapMaps’ data?
GapMaps data products provide organisations such as consultants, developers, commercial real estate groups and brands in Quick Service Restaurant (QSR), Fast Food, Café, Fitness, Supermarket & Grocery with access to accurate and granular demographics and POI datasets, which they can easily merge with their own datasets to develop optimal location strategies. Use cases: Integrate GapMaps POI and Demographic data with your existing GIS or BI Software so you can: Create powerful visualisations that show you where your target customers live, work and play. Take advantage of these insights to act fast with confidence. Benchmark store performance and market share analysis across one market or multiple Analyse the demographic profile of your customers across catchment / trade areas at the most granular level to find new customers. Identify and prioritise site selection opportunities worldwide with a range of up-to-date metrics at a micro level including resident and worker population, consuming class, retail expenditure. Understand your competitive landscape with the latest view of competitor and reference brand locations across multiple industry sectors. Better understand key drivers of store performance with greater insights Develop effective marketing strategies Identify whitespace locations
What platforms is GapMaps integrated with?
AWS Data Exchange