Behavioral Targeting

Behavioral targeting refers to the marketing strategy that uses web user information to reach the right audience within advertising campaigns. It often uses online audience data to define the right recipients for the messaging and enhances engagements rates.
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Location Data from China and Korea at individual level enable one to analyse the consumer behaviour 2 countries covered icon
2 countries covered
Either SDK based applications or Mobile Network Providers make GPS location data available. The ultimate tool to obtain consumer profiling and derive conc...
Gravy Analytics Personas Data USA -- enrich customer data via API or batch delivery 150M mobile device IDs icon
150M mobile device IDs
Gravy Analytics Personas Data USA -- enrich customer data via API or batch delivery 100% deterministic data used icon
100% deterministic data used
Gravy Analytics Personas Data USA -- enrich customer data via API or batch delivery USA covered icon
USA covered
Gravy Personas delivers over 350 psychographic classifications for U.S. consumers built on the places and events they visit in the real world. Use Personas d...
Linguistic Services by EPIC Translations: Linguistic Annotation Data for AI & ML 5M questions icon
5M questions
Linguistic Services by EPIC Translations: Linguistic Annotation Data for AI & ML 249 countries covered icon
249 countries covered
. Content Creation . Lexicon Development . Linguistic Annotation . Expert-level Linguistic Consulting . Linguistic Development Rule . Machine Learning C...
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OnAudience
Based in United Kingdom
OnAudience
OnAudience.com is one of the biggest data providers in the world with a database that includes more than 27 billion of anonymous user profiles. We have devel...
Taxonomy
+1200 segments
Coverage
Data from 200+ markets
Raw Data
To fuel your own engine!
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Datastream Group
Based in USA
Datastream Group
Our Dedicated team is ready to create an innovative data solution that is tuned to your business needs.
Scale
large quantities
Accurate
constantly updated & verified
250M +
Full consumer profiles
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Gravy Analytics
Based in USA
Gravy Analytics
Gravy is the leading provider of real-world location intelligence. Its patented AdmitOne™ engine verifies consumer visits to millions of places, points-of-in...
100%
deterministic data
150+ MM
opted-in mobile devices
2K+ brands
represented
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Frequently Asked Questions about Behavioral Targeting

Learn everything about Behavioral Targeting. Understand data sources, popular use cases, and data quality.

What is online behavioral targeting?

Behavioral targeting refers to the advertising technique where data from web users is used to show more relevant offers and improve campaign outcomes.

How does behavioral targeting work?

Behavioral targeting utilizes behvioral audience data from online sources to determine the right recipients for a marketer’s advertising campaign. The analytics take a look into the user’s previous online behaviour and help understand the users preferences based on it.