Best Data for Behavioral Targeting
Behavioral targeting refers to the marketing strategy that uses web user information to reach the right audience within advertising campaigns. It often uses online audience data to define the right recipients for the messaging and enhances engagements rates.
Recommended Data for Behavioral Targeting
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Our Data Partners
131 countries covered
Comprehensive segments for gaming audience data. Dive into the data of gaming trends with our gaming databases. This dataset is best used for programmatic ta...
131 countries covered
Integrate IAB-compliant segmented data into your ad campaigns. OAN's audience data maximizes engagement, optimizes ad spend, and delivers personalized conten...
1.5B MAID
100% MAID
106 countries covered
With Redmob's consumer data, access comprehensive, real-time insights from over 1.5 billion identifiers across 130+ countries. Our consumer dataset, which in...
247M Consumer Records
USA covered
Stirista's instant intent and life event data provides insights on consumers undergoing a variety of life-changing events and enables marketers to have acces...
1.8K Product Consumption indexes
USA covered
AGS has produced, with MRI Consumer Behavior Profiles, an enhanced data series which consists of approximately 1800 indexes of product consumption, lifestyle...
2.2K audience segments
100% deterministic
USA covered
SMS offers over 2,000 contextual-based audiences comprised of users categorized based on the context of the content they are engaging with and other online c...
Stirista
Based in USA
Stirista features a wide variety of audience types including Geolocation (Visitor Data), B2B, Consumer, Purchase-based, Online Activity, Intent, B2B Technolo...
Data Updated in Real-Time
B2B Professionals
OnAudience
Based in United Kingdom
OnAudience.com is one of the biggest data providers in the world with a database that includes more than 50 billion of user profiles. We have developed propr...
+1600 segments
Data from 200+ markets
To fuel your own engine!
Datasys
Based in USA
Datasys compiles one of the largest consumer and business data sets in the world. We use our expansive data and technology platforms to help companies more a...
large quantities
constantly updated & verified
Full consumer profiles
Data Axle
Based in USA
You might know us as Infogroup – providing data to thousands of companies for nearly 50 years. Now, as Data Axle, we combine industry-leading B2B and B2C dat...
As Industry Leader
Businesses
Consumers
Adara
Based in USA
Adara helps brands win by providing predictive intelligence for optimal consumer engagement. And, you can have confidence in our data — we set the bar for et...
Increase Return on Investment
Improve Conversion Rate
Audiencerate
Based in United Kingdom
Access to the largest digital marketplace in the world. Guaranteed ROI with best in class match rates and flexible financial models.
compliant
compliant
Ready
Frequently Asked Questions about Behavioral Targeting
Learn everything about Behavioral Targeting. Understand data sources, popular use cases, and data quality.
What is online behavioral targeting?
Behavioral targeting refers to the advertising technique where data from web users is used to show more relevant offers and improve campaign outcomes.
How does behavioral targeting work?
Behavioral targeting utilizes behvioral audience data from online sources to determine the right recipients for a marketer’s advertising campaign. The analytics take a look into the user’s previous online behaviour and help understand the users preferences based on it.