Behavioral Targeting
Behavioral targeting refers to the marketing strategy that uses web user information to reach the right audience within advertising campaigns. It often uses online audience data to define the right recipients for the messaging and enhances engagements rates.
Our Data Partners
2 countries covered
Either SDK based applications or Mobile Network Providers make GPS location data available.
The ultimate tool to obtain consumer profiling and derive conc...
Opt-in Intent Keyword Search Data USA
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by Datastream Group
10M daily
80% match rate
13 countries covered
This product has 5 key use cases. Datastream recommends using the data for Online Advertising, People-Based Marketing, Targeted Advertising, and Web Traffic ...
Sovrn Commerce Purchase Intent Feed
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by Sovrn
100M Shoppers per day
27 countries covered
1 months of historical data
Proprietary purchase intent data collected via our //Commerce link monetization tool give you insight into reader purchasing behavior, and allows for powerfu...
Stirista's Instant Intent Data
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by Stirista
USA covered
1 years of historical data
Updated in real-time, utilizing billions of transactions, our Instant Intent audiences enable marketers to have access to specific device information, CTV Vi...
Consumer data with socio-political attitudes
![Humatrics provider thumbnail]()
by Humatrics
200M records
89% Accuracy
USA covered
We have applied political models to consumer data, which adds a unique layer of consumers' attitudes towards social and political issues. This information is...
100M Shoppers per day
51 countries covered
1 months of historical data
Proprietary purchase intent data collected via our //Commerce link monetization tool give you insight into reader purchasing behavior, and allows for powerfu...
Stirista
Based in USA
Stirista features a wide variety of audience types including Geolocation (Visitor Data), B2B, Consumer, Purchase-based, Online Activity, Intent, B2B Technolo...
Data Updated in Real-Time
B2B Professionals
Blue Mail Media
Based in USA
Blue Mail Media's customized data marketing solutions will help businesses to thrive good results and achieve better ROI of marketing campaigns.
Experience
Clients Served
Business Records
inmarket
Based in USA
InMarket provides our customers with access to the most accurate and precise SDK-derived location data available. It also means creating breakthrough experie...
230,000,000
100%
20million
EPIC Translations
Based in USA
We have over 1 million human resources located throughout the world ready for your projects.
Humatrics
Based in United Kingdom
Humatrics is a leading company aiming to provide deeper, micro-centric analysis and insights into human behavior, motivations, and patterns. Through advanced...
Update Data
Match Rates
Records
A2A
Based in Germany
Data is needed to decide.
Analytics based on data leads to decisive arbitrage in your business!
Frequently Asked Questions about Behavioral Targeting
Learn everything about Behavioral Targeting. Understand data sources, popular use cases, and data quality.
What is online behavioral targeting?
Behavioral targeting refers to the advertising technique where data from web users is used to show more relevant offers and improve campaign outcomes.
How does behavioral targeting work?
Behavioral targeting utilizes behvioral audience data from online sources to determine the right recipients for a marketer’s advertising campaign. The analytics take a look into the user’s previous online behaviour and help understand the users preferences based on it.