Behavioral Targeting

Behavioral targeting refers to the marketing strategy that uses web user information to reach the right audience within advertising campaigns. It often uses online audience data to define the right recipients for the messaging and enhances engagements rates.
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Our Data Partners
3.08B Unique AppNexus IDs Globally / Month
100% Nielsen Digital Ad Rating
249 countries covered
Our segments are available via Google DV360, AppNexus, Adform, The Trade Desk, Zeotap, Adsquere,, Invibes. Online taxonomy includes coverage for ea...
Consumer Styles
by MBI Geodata
MBI Geodata
50 countries on 5 continents
100% coverage, varies by country
51 countries covered
Where do people with different consumer styles live? The data is available for 51 countries in five continents and globally consistent and comparable.
Linguistic Services
by EPIC Translations
EPIC Translations
5M questions
249 countries covered
. Content Creation . Lexicon Development . Linguistic Annotation . Expert-level Linguistic Consulting . Linguistic Development Rule . Machine Learning C...
Show all → - OnAudience profile banner
Based in United Kingdom
OnAudience is one of the biggest data providers in the world with a database that includes more than 27 billion of anonymous user profiles. We have devel...
+1200 segments
Data from 200+ markets
Raw Data
To fuel your own engine! - Datastream Group profile banner
Datastream Group
Based in USA
Datastream Group
Our Dedicated team is ready to create an innovative data solution that is tuned to your business needs.
large quantities
constantly updated & verified
250M +
Full consumer profiles - Gravy Analytics profile banner
Gravy Analytics
Based in USA
Gravy Analytics
Gravy is the leading provider of real-world location intelligence. Its patented AdmitOne™ engine verifies consumer visits to millions of places, points-of-in...
deterministic data
150+ MM
opted-in mobile devices
2K+ brands
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Frequently Asked Questions about Behavioral Targeting

Learn everything about Behavioral Targeting. Understand data sources, popular use cases, and data quality.

What is online behavioral targeting?

Behavioral targeting refers to the advertising technique where data from web users is used to show more relevant offers and improve campaign outcomes.

How does behavioral targeting work?

Behavioral targeting utilizes behvioral audience data from online sources to determine the right recipients for a marketer’s advertising campaign. The analytics take a look into the user’s previous online behaviour and help understand the users preferences based on it.