Best Data for Behavioral Targeting
Behavioral targeting refers to the marketing strategy that uses web user information to reach the right audience within advertising campaigns. It often uses online audience data to define the right recipients for the messaging and enhances engagements rates.
Best Data for Behavioral Targeting
Top Data Products for Behavioral Targeting
Find the right dataset, API, or database for Behavioral Targeting.
Audience Data (Segments available via DSPs)
by OnAudience
Our segments are available via Google DV360, AppNexus, Adform, The Trade Desk, Zeotap, Adsquere, Hybrid.io, Invibes. Online taxonomy includes coverage for each platform: https://www.onaudience.com/...
| Volume | 1.2K Ready Segments OnAudience Taxonomy, 620M Unique Mobile IDs Globally / Month |
|---|---|
| Quality | 100% Nielsen Digital Ad Rating |
| Country | USA China Japan + 246 others |
| History | 30 days of past data available |
| Use Case | Behavioral Targeting, Programmatic Advertising + 1 more |
Starts at
$1$0.90 / CPM
10% Datarade discount
Free sample available
20% revenue share
Consumer Styles
by MBI Geodata
Where do people with different consumer styles live? The data is available for 51 countries in five continents and globally consistent and comparable.
| Volume | 50 countries on 5 continents |
|---|---|
| Quality | 100% coverage, varies by country |
| Country | Germany United Kingdom France + 48 others |
| History | 5 years of past data available |
| Use Case | Consumer Profiling, purchase behavior analytics + 3 more |
Personas Data
by Gravy Analytics
Gravy Personas delivers over 350 psychographic classifications for U.S. consumers built on the places and events they visit in the real world. Use Personas data to identify foodies, frequent shoppe...
| Volume | 350 buyer personas, 150M mobile device IDs |
|---|---|
| Quality | 100% deterministic data used |
| Country | USA |
| History | 3 years of past data available |
| Use Case | Consumer Intelligence, Consumer Data Enrichment + 3 more |
Demographics
by Skyhook
Skyhook identifies the home Census block group for each device and then infers income, age, education, gender, and ethnicity.
| Volume | 9B records |
|---|---|
| Country | USA |
| History | 2 years of past data available |
| Use Case | Behavioral Targeting, behavioral analytics + 3 more |
Audiencerate for Data owners
by Audiencerate
AR Data platform allows data owners to onboard their branded data to access the largest digital marketplace in the world powered by Google and Adform and start monetizing in just a few hours while ...
| Quality | 90% Match Rate |
|---|---|
| Use Case | Data Matching, Programmatic Advertising + 3 more |
180bytwo - Cosmo - Consumer Demographic - Contact Data
by 180byTwo
Our consumer profiles are an extensive catalog of offline deterministic consumer variables such as demographics, past purchase, life events, household income, social Influence scoring and more, ...
| Volume | 124 Million Households, 260 Million Total Unique Records |
|---|---|
| Country | USA |
| Use Case | Behavioral Targeting, Behavior-based Audiences + 3 more |
Premium Partner
Datastream Auto Consumer file
by Datastream Group
180 million + Consumer Automotive File
| Country | USA |
|---|---|
| Use Case | Identity-Based Targeting, Contact Validation + 3 more |
Premium Partner
US SuperMobile file
by Datastream Group
over 150MM MAIDs matched to PII.
| Country | USA Canada Mexico + 10 others |
|---|---|
| Use Case | Data Enrichment, Consumer Intelligence + 3 more |
Premium Partner
Cookie to MDS Hashed email feed
by Datastream Group
Categories and URLs with cookie ID's tied to hashed emails
| Country | USA Canada Mexico + 10 others |
|---|---|
| Use Case | Consumer Intelligence, Audience Segmentation + 3 more |
Premium Partner
Daily Keyword Feed
by Datastream Group
Daily feed based on keyword searches
| Country | USA Canada Mexico + 10 others |
|---|---|
| Use Case | contextual targeting, Consumer Intelligence + 3 more |
Top Data Providers for Behavioral Targeting
Compare the best vendors offering data for Behavioral Targeting.
OnAudience
Based in United Kingdom
OnAudience.com is one of the biggest data providers in the world with a database that includes more than 27 billion of anonymous user profiles. We have developed proprietary DMP technology, which i...
Datastream Group
Based in United States of America
Our Dedicated team is ready to create an innovative data solution that is tuned to your business needs.
Gravy Analytics
Based in United States of America
Gravy is the leading provider of real-world location intelligence. Its patented AdmitOne™ engine verifies consumer visits to millions of places, points-of-interest and local events, providing unpre...
MBI Geodata
Based in Germany
MBI is a data company with a key focus on building global consistent and comparable datasets. Preferred data provider & partner to leading IT & GIS companies and one of the first HERE Distributors ...
Skyhook
Based in United States of America
Founded in 2003, Skyhook invented the industry-standard hybrid positioning technology. Today, the company holds over
650 patents and has a global coverage network of over 5 billion Wi-Fi access po...
180byTwo
Based in United States of America
Powered by more than 50 billion 2nd party content consumption signals, along with 180byTwo’s proprietary corporate places database, and AI; eCHO is the industry's first predictive B2B Intent soluti...
Audiencerate
Based in United Kingdom
Access to the largest digital marketplace in the world. Guaranteed ROI with best in class match rates and flexible financial models.
Popular Data Types Used for Behavioral Targeting
Explore the most commonly used data types for Behavioral Targeting.
Frequently Asked Questions about Behavioral Targeting
Learn everything about Behavioral Targeting. Understand data sources, popular use cases, and data quality.
Table of Contents
What is online behavioral targeting?
Behavioral targeting refers to the advertising technique where data from web users is used to show more relevant offers and improve campaign outcomes.
How does behavioral targeting work?
Behavioral targeting utilizes behvioral audience data from online sources to determine the right recipients for a marketer’s advertising campaign. The analytics take a look into the user’s previous online behaviour and help understand the users preferences based on it.