Behavioral Targeting

Behavioral targeting refers to the marketing strategy that uses web user information to reach the right audience within advertising campaigns. It often uses online audience data to define the right recipients for the messaging and enhances engagements rates.
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Frequently Asked Questions about Behavioral Targeting

Learn everything about Behavioral Targeting. Understand data sources, popular use cases, and data quality.

What is online behavioral targeting?

Behavioral targeting refers to the advertising technique where data from web users is used to show more relevant offers and improve campaign outcomes.

How does behavioral targeting work?

Behavioral targeting utilizes behvioral audience data from online sources to determine the right recipients for a marketer’s advertising campaign. The analytics take a look into the user’s previous online behaviour and help understand the users preferences based on it.