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Behavioral Targeting

Behavioral targeting refers to the marketing strategy that uses web user information to reach the right audience within advertising campaigns. It often uses online audience data to define the right recipients for the messaging and enhances engagements rates.

Top Data Products for Behavioral Targeting

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Demographics

by Skyhook
Skyhook identifies the home Census block group for each device and then infers income, age, education, gender, and ethnicity.
Volume9B records
Country
USA
History2 years of past data available
Use CaseBehavioral Targeting, behavioral analytics + 3 more
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Audiencerate for Data owners

by Audiencerate
AR Data platform allows data owners to onboard their branded data to access the largest digital marketplace in the world powered by Google and Adform and start monetizing in just a few hours while ...
Quality90% Match Rate
Use CaseData Matching, Programmatic Advertising + 3 more
Available Pricing:
Revenue Share
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180bytwo - Cosmo - Consumer Demographic - Contact Data

by 180byTwo
Our consumer profiles are an extensive catalog of offline deterministic consumer variables such as demographics, past purchase, life events, household income, social Influence scoring and more, ...
Volume124 Million Households, 260 Million Total Unique Records
Country
USA
Use CaseBehavioral Targeting, Behavior-based Audiences + 3 more
Available Pricing:
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Datastream Auto Consumer file

by Datastream Group
180 million + Consumer Automotive File
Country
USA
Use CaseIdentity-based Targeting, Contact Validation + 3 more
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US SuperMobile file

by Datastream Group
over 150MM MAIDs matched to PII.
Country
USA
Belize
Bermuda
+ 10 more
Use CaseData Enrichment, Consumer Intelligence + 3 more
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Cookie to MDS Hashed email feed

by Datastream Group
Categories and URLs with cookie ID's tied to hashed emails
Country
USA
Belize
Bermuda
+ 10 more
Use CaseConsumer Intelligence, Audience Segmentation + 3 more
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Daily Keyword Feed

by Datastream Group
Daily feed based on keyword searches
Country
USA
Belize
Bermuda
+ 10 more
Use Casecontextual targeting, Consumer Intelligence + 3 more
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Top Data Providers for Behavioral Targeting

Compare the best vendors offering data for Behavioral Targeting.

Based in United States of America

Our Dedicated team is ready to create an innovative data solution that is tuned to your business needs.

Based in United States of America

Founded in 2003, Skyhook invented the industry-standard hybrid positioning technology. Today, the company holds over 650 patents and has a global coverage network of over 5 billion Wi-Fi access po...

Based in United States of America

Powered by more than 50 billion 2nd party content consumption signals, along with 180byTwo’s proprietary corporate places database, and AI; eCHO is the industry's first predictive B2B Intent soluti...

Based in United Kingdom

Access to the largest digital marketplace in the world. Guaranteed ROI with best in class match rates and flexible financial models.

Popular Data Types Used for Behavioral Targeting

Explore the most commonly used data types for Behavioral Targeting.

Frequently Asked Questions about Behavioral Targeting

Learn everything about Behavioral Targeting. Understand data sources, popular use cases, and data quality.

What is online behavioral targeting?

Behavioral targeting refers to the advertising technique where data from web users is used to show more relevant offers and improve campaign outcomes.

How does behavioral targeting work?

Behavioral targeting utilizes behvioral audience data from online sources to determine the right recipients for a marketer’s advertising campaign. The analytics take a look into the user’s previous online behaviour and help understand the users preferences based on it.