Best Data for Behavioral Targeting

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Eugenio Caterino
Editor & Data Industry Expert
Behavioral targeting refers to the marketing strategy that uses web user information to reach the right audience within advertising campaigns. It often uses online audience data to define the right recipients for the messaging and enhances engagements rates.
Our Data Partners
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Stirista

Coverage
USA
Stirista features a wide variety of audience types including Geolocation (Visitor Data), B2B, Consumer, Purchase-based, Online Activity, Intent, B2B Technology, Social Media Engagement, Voter/Political, Life-Event, Auto Ownership, Seasonal, and Multicultural data.
Location
Data Updated in Real-Time
60 Million
B2B Professionals
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OnAudience

Coverage
USA
UK
+247
OnAudience.com is one of the biggest data providers in the world with a database that includes more than 50 billion of user profiles. We have developed proprietary DMP technology, which is serving to store, analyze and monetize data.
Taxonomy
+1600 segments
Coverage
Data from 200+ markets
Raw Data
To fuel your own engine!
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Datasys

Coverage
USA
UK
+248
Datasys compiles one of the largest consumer and business data sets in the world. We use our expansive data and technology platforms to help companies more accurately target their ideal customers and provide intelligent marketing solutions.
Scale
large quantities
Accurate
constantly updated & verified
250M +
Full consumer profiles
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MBI Geodata

Coverage
USA
UK
+247
MBI is a data company with a key focus on building global consistent and comparable datasets. Preferred data provider & partner to leading IT & GIS companies and one of the first HERE Distributors globally with extensive experience in geodata and location intelligence through various industries.
Coverage
worldwide
Data
globally consistent
Quality
strict & continuous controls
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Audiencerate

Coverage
USA
UK
+155
Access to the largest digital marketplace in the world. Guaranteed ROI with best in class match rates and flexible financial models.
GDPR
compliant
CCPA
compliant
T.C.F. 2.0
Ready

EPIC Translations

Coverage
USA
UK
+247
We have over 1 million human resources located throughout the world ready for your projects.

Frequently Asked Questions about Behavioral Targeting

Learn everything about Behavioral Targeting. Understand data sources, popular use cases, and data quality.

What is online behavioral targeting?

Behavioral targeting refers to the advertising technique where data from web users is used to show more relevant offers and improve campaign outcomes.

How does behavioral targeting work?

Behavioral targeting utilizes behvioral audience data from online sources to determine the right recipients for a marketer’s advertising campaign. The analytics take a look into the user’s previous online behaviour and help understand the users preferences based on it.