Behavioral Targeting
Behavioral Targeting
Top Data Products for Behavioral Targeting
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Demographics
| Volume | 9B records |
|---|---|
| Country | USA |
| History | 2 years of past data available |
| Use Case | Behavioral Targeting, behavioral analytics + 3 more |
Audiencerate for Data owners
| Quality | 90% Match Rate |
|---|---|
| Use Case | Data Matching, Programmatic Advertising + 3 more |
180bytwo - Cosmo - Consumer Demographic - Contact Data
| Volume | 124 Million Households, 260 Million Total Unique Records |
|---|---|
| Country | USA |
| Use Case | Behavioral Targeting, Behavior-based Audiences + 3 more |
Premium Partner
Datastream Auto Consumer file
| Country | USA |
|---|---|
| Use Case | Identity-based Targeting, Contact Validation + 3 more |
Premium Partner
US SuperMobile file
| Country | USA Belize Bermuda + 10 more |
|---|---|
| Use Case | Data Enrichment, Consumer Intelligence + 3 more |
Premium Partner
Cookie to MDS Hashed email feed
| Country | USA Belize Bermuda + 10 more |
|---|---|
| Use Case | Consumer Intelligence, Audience Segmentation + 3 more |
Premium Partner
Daily Keyword Feed
| Country | USA Belize Bermuda + 10 more |
|---|---|
| Use Case | contextual targeting, Consumer Intelligence + 3 more |
Top Data Providers for Behavioral Targeting
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Popular Data Types Used for Behavioral Targeting
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Frequently Asked Questions about Behavioral Targeting
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Table of Contents
What is online behavioral targeting?
Behavioral targeting refers to the advertising technique where data from web users is used to show more relevant offers and improve campaign outcomes.
How does behavioral targeting work?
Behavioral targeting utilizes behvioral audience data from online sources to determine the right recipients for a marketer’s advertising campaign. The analytics take a look into the user’s previous online behaviour and help understand the users preferences based on it.