Behavioral Targeting
Behavioral targeting refers to the marketing strategy that uses web user information to reach the right audience within advertising campaigns. It often uses online audience data to define the right recipients for the messaging and enhances engagements rates.
Our Data Partners
Location Data from China and Korea at individual level enable one to analyse the consumer behaviour
by A2A
2 countries covered
Either SDK based applications or Mobile Network Providers make GPS location data available.
The ultimate tool to obtain consumer profiling and derive conc...
Opt-in Intent Keyword Search Data USA
by Datastream Group
10M daily
80% match rate
13 countries covered
This product has 5 key use cases. Datastream recommends using the data for Online Advertising, People-Based Marketing, Targeted Advertising, and Web Traffic ...
Sovrn Commerce Purchase Intent Feed
by Sovrn
100M Shoppers per day
27 countries covered
1 months of historical data
Proprietary purchase intent data collected via our //Commerce link monetization tool give you insight into reader purchasing behavior, and allows for powerfu...
Stirista's Instant Intent Data
by Stirista
USA covered
1 years of historical data
Updated in real-time, utilizing billions of transactions, our Instant Intent audiences enable marketers to have access to specific device information, CTV Vi...
Consumer data with socio-political attitudes
by Humatrics
200M records
89% Accuracy
USA covered
We have applied political models to consumer data, which adds a unique layer of consumers' attitudes towards social and political issues. This information is...
100M Shoppers per day
51 countries covered
1 months of historical data
Proprietary purchase intent data collected via our //Commerce link monetization tool give you insight into reader purchasing behavior, and allows for powerfu...
Stirista
Based in USA
Stirista features a wide variety of audience types including Geolocation (Visitor Data), B2B, Consumer, Purchase-based, Online Activity, Intent, B2B Technolo...
Data Updated in Real-Time
B2B Professionals
OnAudience
Based in United Kingdom
OnAudience.com is one of the biggest data providers in the world with a database that includes more than 27 billion of anonymous user profiles. We have devel...
+1200 segments
Data from 200+ markets
To fuel your own engine!
Datastream Group
Based in USA
Our Dedicated team is ready to create an innovative data solution that is tuned to your business needs.
large quantities
constantly updated & verified
Full consumer profiles
Data Axle
Based in USA
You might know us as Infogroup – providing data to thousands of companies for nearly 50 years. Now, as Data Axle, we combine industry-leading B2B and B2C dat...
As Industry Leader
Businesses
Consumers
MBI Geodata
Based in Germany
MBI is a data company with a key focus on building global consistent and comparable datasets. Preferred data provider & partner to leading IT & GIS companies...
worldwide
globally consistent
strict & continuous controls
Sovrn
Based in USA
We are a publisher focused platform and applications company with a network of 40,000+ publishers and sites. We offer a variety of publisher tools aimed at i...
Compliant
Opted-In Users
Daily Active Users
Frequently Asked Questions about Behavioral Targeting
Learn everything about Behavioral Targeting. Understand data sources, popular use cases, and data quality.
What is online behavioral targeting?
Behavioral targeting refers to the advertising technique where data from web users is used to show more relevant offers and improve campaign outcomes.
How does behavioral targeting work?
Behavioral targeting utilizes behvioral audience data from online sources to determine the right recipients for a marketer’s advertising campaign. The analytics take a look into the user’s previous online behaviour and help understand the users preferences based on it.