Image for Best Data for Behavioral Targeting

Best Data for Behavioral Targeting

Behavioral targeting refers to the marketing strategy that uses web user information to reach the right audience within advertising campaigns. It often uses online audience data to define the right recipients for the messaging and enhances engagements rates.

Top Data Products for Behavioral Targeting

Find the right dataset, API, or database for Behavioral Targeting.

Save to list

Audience Data (Segments available via DSPs)

by OnAudience
Our segments are available via Google DV360, AppNexus, Adform, The Trade Desk, Zeotap, Adsquere, Hybrid.io, Invibes. Online taxonomy includes coverage for each platform: https://www.onaudience.com/...
Volume1.2K Ready Segments OnAudience Taxonomy, 620M Unique Mobile IDs Globally / Month
Quality100% Nielsen Digital Ad Rating
Country
USA
China
Japan
+ 246 others
History30 days of past data available
Use CaseBehavioral Targeting, Programmatic Advertising + 1 more
Starts at
$1$0.90/CPM
10% Datarade discount
Free sample available
20% revenue share
View more →
Save to list

Consumer Styles

by MBI Geodata
Where do people with different consumer styles live? The data is available for 51 countries in five continents and globally consistent and comparable.
Volume50 countries on 5 continents
Quality100% coverage, varies by country
Country
Germany
United Kingdom
France
+ 48 others
History5 years of past data available
Use CaseConsumer Profiling, purchase behavior analytics + 3 more
Available Pricing:
Usage-based
One-off purchase
Yearly license
View more →
Save to list

Demographics

by Skyhook
Skyhook identifies the home Census block group for each device and then infers income, age, education, gender, and ethnicity.
Volume9B records
Country
USA
History2 years of past data available
Use CaseBehavioral Targeting, behavioral analytics + 3 more
Available Pricing:
One-off purchase
Monthly license
Yearly license
View more →
Save to list

Audiencerate for Data owners

by Audiencerate
AR Data platform allows data owners to onboard their branded data to access the largest digital marketplace in the world powered by Google and Adform and start monetizing in just a few hours while ...
Quality90% Match Rate
Use CaseData Matching, Programmatic Advertising + 3 more
Pricing available upon request
View more →
Save to list

180bytwo - Cosmo - Consumer Demographic - Contact Data

by 180byTwo
Our consumer profiles are an extensive catalog of offline deterministic consumer variables such as demographics, past purchase, life events, household income, social Influence scoring and more, ...
Volume124 Million Households, 260 Million Total Unique Records
Country
USA
Use CaseBehavioral Targeting, Behavior-based Audiences + 3 more
Available Pricing:
Monthly license
View more →
Premium Partner
Save to list

Datastream Auto Consumer file

by Datastream Group
180 million + Consumer Automotive File
Country
USA
Use CaseIdentity-Based Targeting, Contact Validation + 3 more
Available Pricing:
One-off purchase
Monthly license
Yearly license
View more →
Premium Partner
Save to list

US SuperMobile file

by Datastream Group
over 150MM MAIDs matched to PII.
Country
USA
Canada
Mexico
+ 10 others
Use CaseData Enrichment, Consumer Intelligence + 3 more
Available Pricing:
One-off purchase
Monthly license
Yearly license
View more →
Premium Partner
Save to list

Cookie to MDS Hashed email feed

by Datastream Group
Categories and URLs with cookie ID's tied to hashed emails
Country
USA
Canada
Mexico
+ 10 others
Use CaseConsumer Intelligence, Audience Segmentation + 3 more
Available Pricing:
One-off purchase
Monthly license
Yearly license
View more →
Premium Partner
Save to list

Daily Keyword Feed

by Datastream Group
Daily feed based on keyword searches
Country
USA
Canada
Mexico
+ 10 others
Use Casecontextual targeting, Consumer Intelligence + 3 more
Available Pricing:
One-off purchase
Monthly license
Yearly license
View more →

Top Data Providers for Behavioral Targeting

Compare the best vendors offering data for Behavioral Targeting.

Based in United Kingdom

OnAudience.com is one of the biggest data providers in the world with a database that includes more than 27 billion of anonymous user profiles. We have developed proprietary DMP technology, which i...

Based in United States of America

Our Dedicated team is ready to create an innovative data solution that is tuned to your business needs.

Based in Germany

MBI is a data company with a key focus on building global consistent and comparable datasets. Preferred data provider & partner to leading IT & GIS companies and one of the first HERE Distributors ...

Based in United States of America

Founded in 2003, Skyhook invented the industry-standard hybrid positioning technology. Today, the company holds over 650 patents and has a global coverage network of over 5 billion Wi-Fi access po...

Based in United States of America

Powered by more than 50 billion 2nd party content consumption signals, along with 180byTwo’s proprietary corporate places database, and AI; eCHO is the industry's first predictive B2B Intent soluti...

Based in United Kingdom

Access to the largest digital marketplace in the world. Guaranteed ROI with best in class match rates and flexible financial models.

Popular Data Types Used for Behavioral Targeting

Explore the most commonly used data types for Behavioral Targeting.

Frequently Asked Questions about Behavioral Targeting

Learn everything about Behavioral Targeting. Understand data sources, popular use cases, and data quality.

What is online behavioral targeting?

Behavioral targeting refers to the advertising technique where data from web users is used to show more relevant offers and improve campaign outcomes.

How does behavioral targeting work?

Behavioral targeting utilizes behvioral audience data from online sources to determine the right recipients for a marketer’s advertising campaign. The analytics take a look into the user’s previous online behaviour and help understand the users preferences based on it.