Behavioral Targeting

Behavioral targeting refers to the marketing strategy that uses web user information to reach the right audience within advertising campaigns. It often uses online audience data to define the right recipients for the messaging and enhances engagements rates.
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Either SDK based applications or Mobile Network Providers make GPS location data available. The ultimate tool to obtain consumer profiling and derive conc...
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This product has 5 key use cases. Datastream recommends using the data for Online Advertising, People-Based Marketing, Targeted Advertising, and Web Traffic ...
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Updated in real-time, utilizing billions of transactions, our Instant Intent audiences enable marketers to have access to specific device information, CTV Vi...
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We have applied political models to consumer data, which adds a unique layer of consumers' attitudes towards social and political issues. This information is...
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Proprietary purchase intent data collected via our //Commerce link monetization tool give you insight into reader purchasing behavior, and allows for powerfu...
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Stirista
Based in USA
Stirista
Stirista features a wide variety of audience types including Geolocation (Visitor Data), B2B, Consumer, Purchase-based, Online Activity, Intent, B2B Technolo...
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Blue Mail Media
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InMarket provides our customers with access to the most accurate and precise SDK-derived location data available. It also means creating breakthrough experie...
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Humatrics
Humatrics is a leading company aiming to provide deeper, micro-centric analysis and insights into human behavior, motivations, and patterns. Through advanced...
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Based in Germany
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Frequently Asked Questions about Behavioral Targeting

Learn everything about Behavioral Targeting. Understand data sources, popular use cases, and data quality.

What is online behavioral targeting?

Behavioral targeting refers to the advertising technique where data from web users is used to show more relevant offers and improve campaign outcomes.

How does behavioral targeting work?

Behavioral targeting utilizes behvioral audience data from online sources to determine the right recipients for a marketer’s advertising campaign. The analytics take a look into the user’s previous online behaviour and help understand the users preferences based on it.