Behavioral Targeting

Behavioral targeting refers to the marketing strategy that uses web user information to reach the right audience within advertising campaigns. It often uses online audience data to define the right recipients for the messaging and enhances engagements rates.
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Location Data from China and Korea at individual level enable one to analyse the consumer behaviour 2 countries covered icon
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Either SDK based applications or Mobile Network Providers make GPS location data available. The ultimate tool to obtain consumer profiling and derive conc...
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This product has 5 key use cases. Datastream recommends using the data for Online Advertising, People-Based Marketing, Targeted Advertising, and Web Traffic ...
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27 countries covered
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Proprietary purchase intent data collected via our //Commerce link monetization tool give you insight into reader purchasing behavior, and allows for powerfu...
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Updated in real-time, utilizing billions of transactions, our Instant Intent audiences enable marketers to have access to specific device information, CTV Vi...
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200M records
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89% Accuracy
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We have applied political models to consumer data, which adds a unique layer of consumers' attitudes towards social and political issues. This information is...
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100M Shoppers per day
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51 countries covered
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Proprietary purchase intent data collected via our //Commerce link monetization tool give you insight into reader purchasing behavior, and allows for powerfu...
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Stirista
Based in USA
Stirista
Stirista features a wide variety of audience types including Geolocation (Visitor Data), B2B, Consumer, Purchase-based, Online Activity, Intent, B2B Technolo...
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OnAudience
Based in United Kingdom
OnAudience
OnAudience.com is one of the biggest data providers in the world with a database that includes more than 27 billion of anonymous user profiles. We have devel...
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Datastream Group
Based in USA
Datastream Group
Our Dedicated team is ready to create an innovative data solution that is tuned to your business needs.
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large quantities
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250M +
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Data Axle
Based in USA
Data Axle
You might know us as Infogroup – providing data to thousands of companies for nearly 50 years. Now, as Data Axle, we combine industry-leading B2B and B2C dat...
45+ Years
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MBI Geodata
MBI is a data company with a key focus on building global consistent and comparable datasets. Preferred data provider & partner to leading IT & GIS companies...
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Sovrn
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Sovrn
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100%
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Frequently Asked Questions about Behavioral Targeting

Learn everything about Behavioral Targeting. Understand data sources, popular use cases, and data quality.

What is online behavioral targeting?

Behavioral targeting refers to the advertising technique where data from web users is used to show more relevant offers and improve campaign outcomes.

How does behavioral targeting work?

Behavioral targeting utilizes behvioral audience data from online sources to determine the right recipients for a marketer’s advertising campaign. The analytics take a look into the user’s previous online behaviour and help understand the users preferences based on it.