OnAudience

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Competitive Advantages

Taxonomy
+1200 segments
Coverage
Data from 200+ markets
Raw Data
To fuel your own engine!
Targeting
Custom segments in 48h

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OnAudience Data Products: APIs & Datasets

Most Requested Product

Data Stream (Raw Data Feeds)

It contains raw data that has been extracted from the user’s browser behaviour. The data can be used as good source material for ad targeting rules, predictive research, and Big Data analysis. It's...
Volume3.08B Unique AppNexus IDs Globally / Month, 620M Unique Mobile IDs Globally / Month
Quality100% Nielsen Digital Ad Rating
Country
USA
China
Japan
+ 246 others
History30 days of history data
Use CaseAdvertising, Artificial Intelligence (AI) + 1 more
Starts at
€5,000€4,500 / month
10% Datarade discount
Free sample available
20% revenue share
Get Sample View Product
Most Viewed Product

Data Management Platform

DMP OnAudience.com allows companies to collect all 1st party data about customers from various sources and next divide them into specific segments.
Volume3.08B Unique AppNexus IDs Globally / Month, 620M Unique Mobile IDs Globally / Month
Quality100% Nielsen Digital Ad Rating
Country
USA
China
Japan
+ 246 others
History30 days of history data
Use CaseOnline Advertising, Behavior-based Audiences + 1 more
Starts at
€500€450 / month
10% Datarade discount
Free sample available
Get Sample View Product

Audience Data (Segments available via DSPs)

Our segments are available via Google DV360, AppNexus, Adform, The Trade Desk, Zeotap, Adsquere, Hybrid.io, Invibes. Online taxonomy includes coverage for each platform: https://www.onaudience.com/...
Volume3.08B Unique AppNexus IDs Globally / Month, 620M Unique Mobile IDs Globally / Month
Quality100% Nielsen Digital Ad Rating
Country
USA
China
Japan
+ 246 others
History30 days of history data
Use CaseAudience Targeting, Programmatic Advertising + 1 more
Starts at
$1$0.90 / CPM
10% Datarade discount
Free sample available
20% revenue share
Get Sample View Product

About OnAudience

OnAudience in a Nutshell

OnAudience.com is one of the biggest data providers in the world with a database that includes more than 27 billion of anonymous user profiles. We have developed proprietary DMP technology, which is serving to store, analyze and monetize data.

Headquarter
United Kingdom

Data Offering

OnAudience provides segments via main DSPs ex. Google DV360, Adform, AppNexus, The Trade Desk, Invibes, Hybrid, Adobe Audience Manager.

OnAudience delivers data sets to brands and agencies as raw feeds for analytical purposes.

Pricing

OnAudience distributes data segments in the CPM model or the revenue share. Raw Data price is estimated based on the region and data format.

For more information, please contact us: [email protected]

  • Monthly license
  • Usage-based

Use Cases

The case for Advertisers: https://www.onaudience.com/resources/audience-data-creating-custom-audience-for-bwin-campaigns/

The case for Agencies: https://www.onaudience.com/resources/case-study-custom-audiences-for-vmlyr/

The case about DMP and raw data:
https://www.onaudience.com/resources/case-study-a-dmp-and-raw-data-stream-for-web2metrics/

Geo Coverage

Asia (51)
Afghanistan
Armenia
Azerbaijan
Bahrain
Bangladesh
Bhutan
Brunei Darussalam
Cambodia
China
Cyprus
Georgia
Hong Kong
India
Indonesia
Iran (Islamic Republic of)
Iraq
Israel
Japan
Jordan
Kazakhstan
Korea (Democratic People's Republic of)
Korea (Republic of)
Kuwait
Kyrgyzstan
Lao People's Democratic Republic
Lebanon
Macao
Malaysia
Maldives
Mongolia
Myanmar
Nepal
Oman
Pakistan
Palestine, State of
Philippines
Qatar
Saudi Arabia
Singapore
Sri Lanka
Syrian Arab Republic
Taiwan, Province of China
Tajikistan
Thailand
Timor-Leste
Turkey
Turkmenistan
United Arab Emirates
Uzbekistan
Vietnam
Yemen
Europe (51)
Albania
Andorra
Austria
Belarus
Belgium
Bosnia and Herzegovina
Bulgaria
Croatia
Czech Republic
Denmark
Estonia
Faroe Islands
Finland
France
Germany
Gibraltar
Greece
Guernsey
Holy See
Hungary
Iceland
Ireland
Isle of Man
Italy
Jersey
Latvia
Liechtenstein
Lithuania
Luxembourg
Macedonia (the former Yugoslav Republic of)
Malta
Moldova (Republic of)
Monaco
Montenegro
Netherlands
Norway
Poland
Portugal
Romania
Russian Federation
San Marino
Serbia
Slovakia
Slovenia
Spain
Svalbard and Jan Mayen
Sweden
Switzerland
Ukraine
United Kingdom
Åland Islands
North America (13)
Belize
Bermuda
Canada
Costa Rica
El Salvador
Greenland
Guatemala
Honduras
Mexico
Nicaragua
Panama
Saint Pierre and Miquelon
United States of America
South America (42)
Anguilla
Antigua and Barbuda
Argentina
Aruba
Bahamas
Barbados
Bolivia (Plurinational State of)
Bonaire, Sint Eustatius and Saba
Brazil
Cayman Islands
Chile
Colombia
Cuba
Curaçao
Dominica
Dominican Republic
Ecuador
Falkland Islands (Malvinas)
French Guiana
Grenada
Guadeloupe
Guyana
Haiti
Jamaica
Martinique
Montserrat
Paraguay
Peru
Puerto Rico
Saint Barthélemy
Saint Kitts and Nevis
Saint Lucia
Saint Martin (French part)
Saint Vincent and the Grenadines
Sint Maarten (Dutch part)
Suriname
Trinidad and Tobago
Turks and Caicos Islands
Uruguay
Venezuela (Bolivarian Republic of)
Virgin Islands (British)
Virgin Islands (U.S.)

Certifications & Associations

Logo of IAB Europe GDPR Transparency & Consent Framework certification

Data Sources & Collection

OnAudience.com partners with media buyers, media sellers, networks, publishers and technology providers and research companies (e.g., GFK) to collect and understand internet users’ data.

Key Differentiators

  • Capabilities for creating custom segments
  • Brand and personality segments
  • Online access to global taxonomy (with IDs and coverage)
  • Access to the DMP (free look-alikes, audience reports, all datasets)

Data Privacy

CCPA compliant
GDPR compliant

Integrations

Logo of Adform integration
Logo of Adobe Audience Manager integration
Logo of adsquare integration
Logo of AppNexus Data Marketplace integration
Logo of BidTheatre integration
Logo of Eyeota Data Marketplace integration
Logo of Google Marketing Platform integration
Logo of Improve Digital integration
Logo of LiveRamp IdentityLink™ Data Store integration
Logo of Lotame Data Exchange integration
Logo of MediaMath integration
Logo of Narrative I/O integration
Logo of Oracle Data Marketplace (BlueKai) integration
Logo of Pubmatic integration
Logo of Rubicon integration
Logo of SmartAdServer integration
Logo of The Trade Desk integration

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Frequently asked questions about OnAudience

What does OnAudience do?

OnAudience.com is one of the biggest data providers in the world with a database that includes more than 27 billion of anonymous user profiles. We have developed proprietary DMP technology, which is serving to store, analyze and monetize data. Book free demo

How much does OnAudience cost?

OnAudience distributes data segments in the CPM model or the revenue share. Raw Data price is estimated based on the region and data format. For more information, please contact us: [email protected]

What kind of data does OnAudience have?

Audience Data, Targeting Data, Interest-based Audience Data, Custom Audience Data, and Third-Party Audience Data

What data does OnAudience offer?

OnAudience provides segments via main DSPs ex. Google DV360, Adform, AppNexus, The Trade Desk, Invibes, Hybrid, Adobe Audience Manager. OnAudience delivers data sets to brands and agencies as raw feeds for analytical purposes.

How does OnAudience collect data?

OnAudience.com partners with media buyers, media sellers, networks, publishers and technology providers and research companies (e.g., GFK) to collect and understand internet users’ data.

What are the best use cases for OnAudience’s data?

The case for Advertisers: https://www.onaudience.com/resources/audience-data-creating-custom-audience-for-bwin-campaigns/ The case for Agencies: https://www.onaudience.com/resources/case-study-custom-audiences-for-vmlyr/ The case about DMP and raw data: https://www.onaudience.com/resources/case-study-a-dmp-and-raw-data-stream-for-web2metrics/

What platforms is OnAudience integrated with?

adsquare, Adform, LiveRamp IdentityLink™ Data Store, Google Marketing Platform, The Trade Desk, BidTheatre, Adobe Audience Manager, AppNexus Data Marketplace, Eyeota Data Marketplace, Improve Digital, Lotame Data Exchange, MediaMath, Oracle Data Marketplace (BlueKai), Pubmatic, Rubicon, SmartAdServer, and Narrative I/O

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