OnAudience
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OnAudience Data Products: APIs & Datasets
Most Requested Product
Data Stream (Raw Data Feeds)
| Volume | 3.08B Unique AppNexus IDs Globally / Month, 620M Unique Mobile IDs Globally / Month |
|---|---|
| Quality | 100% Nielsen Digital Ad Rating |
| Country | USA China Japan + 246 others |
| History | 30 days of history data |
| Use Case | Advertising, Artificial Intelligence (AI) + 1 more |
Most Viewed Product
Data Management Platform
| Volume | 3.08B Unique AppNexus IDs Globally / Month, 620M Unique Mobile IDs Globally / Month |
|---|---|
| Quality | 100% Nielsen Digital Ad Rating |
| Country | USA China Japan + 246 others |
| History | 30 days of history data |
| Use Case | Online Advertising, Behavior-based Audiences + 1 more |
Audience Data (Segments available via DSPs)
| Volume | 3.08B Unique AppNexus IDs Globally / Month, 620M Unique Mobile IDs Globally / Month |
|---|---|
| Quality | 100% Nielsen Digital Ad Rating |
| Country | USA China Japan + 246 others |
| History | 30 days of history data |
| Use Case | Audience Targeting, Programmatic Advertising + 1 more |
About OnAudience
OnAudience in a Nutshell
OnAudience.com is one of the biggest data providers in the world with a database that includes more than 27 billion of anonymous user profiles. We have developed proprietary DMP technology, which is serving to store, analyze and monetize data.
- Headquarter
- United Kingdom
Data Offering
OnAudience provides segments via main DSPs ex. Google DV360, Adform, AppNexus, The Trade Desk, Invibes, Hybrid, Adobe Audience Manager.
OnAudience delivers data sets to brands and agencies as raw feeds for analytical purposes.
Pricing
OnAudience distributes data segments in the CPM model or the revenue share. Raw Data price is estimated based on the region and data format.
For more information, please contact us: [email protected]
- Monthly license
- Usage-based
Featured in
Top 3rd Party Data Providers & Platforms Top 10 Mobile Audience Data & Analytics Providers 10 Best Data Providers for Programmatic Advertising 10 Best Data Providers for Customer SegmentationUse Cases
The case for Advertisers: https://www.onaudience.com/resources/audience-data-creating-custom-audience-for-bwin-campaigns/
The case for Agencies: https://www.onaudience.com/resources/case-study-custom-audiences-for-vmlyr/
The case about DMP and raw data:
https://www.onaudience.com/resources/case-study-a-dmp-and-raw-data-stream-for-web2metrics/
Geo Coverage
Certifications & Associations
Data Sources & Collection
OnAudience.com partners with media buyers, media sellers, networks, publishers and technology providers and research companies (e.g., GFK) to collect and understand internet users’ data.
Key Differentiators
- Capabilities for creating custom segments
- Brand and personality segments
- Online access to global taxonomy (with IDs and coverage)
- Access to the DMP (free look-alikes, audience reports, all datasets)
Data Privacy
Integrations
Alternative Providers
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Frequently asked questions about OnAudience
What does OnAudience do?
OnAudience.com is one of the biggest data providers in the world with a database that includes more than 27 billion of anonymous user profiles. We have developed proprietary DMP technology, which is serving to store, analyze and monetize data. Book free demo
How much does OnAudience cost?
OnAudience distributes data segments in the CPM model or the revenue share. Raw Data price is estimated based on the region and data format. For more information, please contact us: [email protected]
What kind of data does OnAudience have?
Audience Data, Targeting Data, Interest-based Audience Data, Custom Audience Data, and Third-Party Audience Data
What data does OnAudience offer?
OnAudience provides segments via main DSPs ex. Google DV360, Adform, AppNexus, The Trade Desk, Invibes, Hybrid, Adobe Audience Manager. OnAudience delivers data sets to brands and agencies as raw feeds for analytical purposes.
How does OnAudience collect data?
OnAudience.com partners with media buyers, media sellers, networks, publishers and technology providers and research companies (e.g., GFK) to collect and understand internet users’ data.
What are the best use cases for OnAudience’s data?
The case for Advertisers: https://www.onaudience.com/resources/audience-data-creating-custom-audience-for-bwin-campaigns/ The case for Agencies: https://www.onaudience.com/resources/case-study-custom-audiences-for-vmlyr/ The case about DMP and raw data: https://www.onaudience.com/resources/case-study-a-dmp-and-raw-data-stream-for-web2metrics/
What platforms is OnAudience integrated with?
adsquare, Adform, LiveRamp IdentityLink™ Data Store, Google Marketing Platform, The Trade Desk, BidTheatre, Adobe Audience Manager, AppNexus Data Marketplace, Eyeota Data Marketplace, Improve Digital, Lotame Data Exchange, MediaMath, Oracle Data Marketplace (BlueKai), Pubmatic, Rubicon, SmartAdServer, and Narrative I/O