What is Connected TV (CTV) Data? Best Datasets & Databases 2024

What are Examples of Connected TV Data?

Examples of Connected TV data include viewership data, ad impressions, device information, and user demographics. CTV data is used for audience targeting, ad personalization, campaign measurement, and content optimization.

Connected TV Data Attributes

• Viewership Metrics: Data on the number of viewers, watch duration, and frequency of content consumption.
• Demographic Information: Details about the age, gender, location, and other characteristics of viewers.
• Ad Engagement: Metrics such as ad impressions, click-through rates, and ad completion rates.
• Content Preferences: Information on preferred genres, shows, and viewing habits.
• Device Usage: Data on the types of devices used for streaming and their operating systems.

How is Connected TV Data Collected?

Connected TV data, or CTV data, is collected through various sources, including:

• Streaming Platforms: Data from services like Netflix, Hulu, Amazon Prime, and others, tracking user behavior and preferences.
• Smart TVs and Devices: Information collected from smart TVs, gaming consoles, and streaming devices like Roku and Apple TV.
• Ad Tech Platforms: Data gathered from ad delivery and measurement platforms that track ad performance and engagement.
• First-Party Data: Direct information from streaming services and apps based on user interactions.
• Third-Party Data Providers: Aggregated data from multiple sources, providing a comprehensive view of connected TV usage.

Why is Connected TV Data Important?

Connected TV data, or CTV data, is important because it provides detailed insights into how audiences interact with digital content on connected devices. By analyzing this data, advertisers can optimize ad placements, reach the right audiences, and maximize campaign effectiveness. Content creators and media companies can use connected TV data to understand viewer preferences, improve content recommendations, and enhance user experience.

Connected TV Data Use Cases

• Ad Targeting: Improving ad placement and targeting strategies based on viewer demographics and preferences.
• Campaign Measurement: Analyzing ad performance metrics to assess the performance of digital advertising campaigns.
• Audience Segmentation: Creating detailed audience segments for personalized content and advertising experiences.
• Market Research: Understanding trends in connected TV usage to inform business strategies and product development.

Where Can I Buy Connected TV Data?

You can explore our data marketplace to find a variety of Connected TV Data tailored to different use cases. Our verified providers offer a range of solutions, and you can contact them directly to discuss your specific needs.

How is the Quality of Connected TV Data Maintained?

The quality of Connected TV Data is ensured through rigorous validation processes, such as cross-referencing with reliable sources, monitoring accuracy rates, and filtering out inconsistencies. High-quality datasets often report match rates, regular updates, and adherence to industry standards.

How Frequently is Connected TV Data Updated?

The update frequency for Connected TV Data varies by provider and dataset. Some datasets are refreshed daily or weekly, while others update less frequently. When evaluating options, ensure you select a dataset with a frequency that suits your specific use case.

Is Connected TV Data Secure?

The security of Connected TV Data is prioritized through compliance with industry standards, including encryption, anonymization, and secure delivery methods like SFTP and APIs. At Datarade, we enforce strict policies, requiring all our providers to adhere to regulations such as GDPR, CCPA, and other relevant data protection standards.

How is Connected TV Data Delivered?

Connected TV Data can be delivered in formats such as CSV, JSON, XML, or via APIs, enabling seamless integration into your systems. Delivery frequencies range from real-time updates to scheduled intervals (daily, weekly, monthly, or on-demand). Choose datasets that align with your preferred delivery method and system compatibility for Connected TV Data.

How Much Does Connected TV Data Cost?

The cost of Connected TV Data depends on factors like the datasets size, scope, update frequency, and customization level. Pricing models may include one-off purchases, monthly or yearly subscriptions, or usage-based fees. Many providers offer free samples, allowing you to evaluate the suitability of Connected TV Data for your needs.