What is Connected TV Data?
Connected TV data is information collected from internet-connected televisions and streaming devices. It includes viewership data, such as the shows and ads watched, as well as demographic and behavioral data of the viewers. CTV data is valuable for advertisers and content providers to understand audience preferences, target specific demographics, and optimize their advertising strategies on connected TV platforms.
Best Connected TV Datasets & APIs
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CTV (Connected TV) data - Segmented Audiences and Raw files
Mobile App Data, TV App Data, App Data, Google & Apple App store Data - Scrape all Publicly Available Mobile & TV related Data with 100% Accuracy
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Factori CTV/Cross Device Data-2 Billion+ across the Globe
RootMetrics Connected Insights: Mobile Network Data for USA, UK, Switzerland, South Korea
Monetize data on Datarade Marketplace
What are Examples of Connected TV Data?
Examples of Connected TV data include viewership data, ad impressions, device information, and user demographics. CTV data is used for audience targeting, ad personalization, campaign measurement, and content optimization.
Connected TV Data Attributes
- Viewership Metrics: Data on the number of viewers, watch duration, and frequency of content consumption.
- Demographic Information: Details about the age, gender, location, and other characteristics of viewers.
- Ad Engagement: Metrics such as ad impressions, click-through rates, and ad completion rates.
- Content Preferences: Information on preferred genres, shows, and viewing habits.
- Device Usage: Data on the types of devices used for streaming and their operating systems.
How is Connected TV Data Collected?
Connected TV data, or CTV data, is collected through various sources, including:
- Streaming Platforms: Data from services like Netflix, Hulu, Amazon Prime, and others, tracking user behavior and preferences.
- Smart TVs and Devices: Information collected from smart TVs, gaming consoles, and streaming devices like Roku and Apple TV.
- Ad Tech Platforms: Data gathered from ad delivery and measurement platforms that track ad performance and engagement.
- First-Party Data: Direct information from streaming services and apps based on user interactions.
- Third-Party Data Providers: Aggregated data from multiple sources, providing a comprehensive view of connected TV usage.
Why is Connected TV Data Important?
Connected TV data, or CTV data, is important because it provides detailed insights into how audiences interact with digital content on connected devices. By analyzing this data, advertisers can optimize ad placements, reach the right audiences, and maximize campaign effectiveness. Content creators and media companies can use connected TV data to understand viewer preferences, improve content recommendations, and enhance user experience.
Connected TV Data Use Cases
- Ad Targeting: Improving ad placement and targeting strategies based on viewer demographics and preferences.
- Campaign Measurement: Analyzing ad performance metrics to assess the performance of digital advertising campaigns.
- Audience Segmentation: Creating detailed audience segments for personalized content and advertising experiences.
- Market Research: Understanding trends in connected TV usage to inform business strategies and product development.