- Overview
- Datasets
- Providers
- Attributes
- Guide
- FAQ
- Overview
- Datasets
- Providers
- Attributes
- Guide
- FAQ
What is Connected TV Data?
Connected TV data is information collected from internet-connected televisions and streaming devices. It includes viewership data, such as the shows and ads watched, as well as demographic and behavioral data of the viewers. CTV data is valuable for advertisers and content providers to understand audience preferences, target specific demographics, and optimize their advertising strategies on connected TV platforms.
Best Connected TV Databases & Datasets
Here is our curated selection of top Connected TV Data sources. We focus on key factors such as data reliability, accuracy, and flexibility to meet diverse use-case requirements. These datasets are provided by trusted providers known for delivering high-quality, up-to-date information.
CTV (Connected TV) data | U.S. Audience | Real-Time Attribution
Connected TV Data | Broadcast Media & Entertainment Professionals Worldwide | Verified Global Profiles from 700M+ Dataset | Best Price Guarantee
CTV (Connected TV) data - Segmented Audiences and Raw files
Audience data / CTV (Connected TV) USA / US market
Throtle - Connected TV (CTV) Identity Data
Stirista's CTV+Email Retargeting: Access TV Viewership Data, Identity Linkage Data, Consumer Marketing Data, Audience Data, and Prospect Data - US
TL1- RAW DIGITAL DATA ( MOBILE/BROWSER/TV)
Identity Linkage Data | MAID to HEM and FLIP | Global
Factori CTV/Cross Device Data-2 Billion+ across the Globe
Device Graph Data | 10+ Identity Types | 1500M+ Global Devices| CCPA Compliant
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Top Connected TV Data Providers & Companies
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OAN
CoverageUSAUK+229VI used OAN data to run a campaign for one of our clients; the target of the campaign was very challenging as we needed to reach fans of a very specific genre of games. Fortunately, OAN was able to provide this data at an amazing volume and to be honest - I was blown away by the quality. My client was extremely happy and I'm more than sure we'll be using OAN data in the future! :) Also, most companies could learn a thing or two about customer service from them!
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Redmob
CoverageUSACanada+162VDiving into the world of data-driven advertising with Redmob has been a game-changer. Their real-time, global data solutions enable me to build scalable audiences effortlessly. What truly sets them apart is the personalized support, turning data into a powerful ally in crafting successful advertising strategies.
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Success.ai
CoverageUSAUK+248VI’m really happy with the contact data I got from success.ai. After talking to a bunch of other providers, they were either way too expensive or didn’t offer the best implementation options. But success.ai was a great fit for me!
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APISCRAPY
CoverageUSAUK+248VAPISCRAPY has been a game-changer for our real estate data scraping automation. The AI-driven platform effortlessly converts web data into a polished, ready-to-use API, providing us with accurate and comprehensive information in the required format/s. What truly sets APISCRAPY apart is their ability to stick to the deadlines and the support during the entire tenure of the project. From the initial discussion till the seamless integration, their expertise and responsiveness is highly appreciated. The user-friendly interface streamlined the entire process, enhancing our operational efficiency. APISCRAPY is undeniably a valuable partner for any business seeking a reliable and efficient web scraping solution.
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Factori
CoverageUSAUK+247BMobility data was used to track where people flock during quarantine, and to understand how people moved out of the urban centers and to the provinces. Might also be used for retail clients to understand what adjustments are needed to adapt better to the situation.
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Throtle
CoverageUSAPartner with Throtle to maximize the impact of your healthcare digital strategy. Throtle offers valuable and effective identity solutions for the healthcare industry. We combine accuracy and reach with compliance at scale to empower your organization and validate patients and HCPs securely.250MUS IndividualsCCPAPrivacy Compliant100%Deterministic Matching
Main Attributes of Connected TV Data
Below, we outline the most popular attributes associated with this type of data—features that data buyers are actively seeking to meet their needs.
| Attribute | Type | Description | Action |
|---|---|---|---|
| String | The Internet Protocol version 4 (IPv4) address of an endpoint. | View 4 datasets | |
| String | Mobile Ad ID is a sequence of random symbols, given by the mobile device’s operating system. It’s shared with the servers of the apps that the user is using to track his customer journey and “remember” his or her choices. | View 4 datasets | |
| String | The name of a country. | View 2 datasets | |
| String | The internet protocol (IP) address of an endpoint. | View 2 datasets | |
| Text | A description of a company. | View 1 datasets | |
| String | The domain name of a company website. Potential ID to match company records. | View 1 datasets |
What are Examples of Connected TV Data?
Examples of Connected TV data include viewership data, ad impressions, device information, and user demographics. CTV data is used for audience targeting, ad personalization, campaign measurement, and content optimization.
Connected TV Data Attributes
- Viewership Metrics: Data on the number of viewers, watch duration, and frequency of content consumption.
- Demographic Information: Details about the age, gender, location, and other characteristics of viewers.
- Ad Engagement: Metrics such as ad impressions, click-through rates, and ad completion rates.
- Content Preferences: Information on preferred genres, shows, and viewing habits.
- Device Usage: Data on the types of devices used for streaming and their operating systems.
How is Connected TV Data Collected?
Connected TV data, or CTV data, is collected through various sources, including:
- Streaming Platforms: Data from services like Netflix, Hulu, Amazon Prime, and others, tracking user behavior and preferences.
- Smart TVs and Devices: Information collected from smart TVs, gaming consoles, and streaming devices like Roku and Apple TV.
- Ad Tech Platforms: Data gathered from ad delivery and measurement platforms that track ad performance and engagement.
- First-Party Data: Direct information from streaming services and apps based on user interactions.
- Third-Party Data Providers: Aggregated data from multiple sources, providing a comprehensive view of connected TV usage.
Why is Connected TV Data Important?
Connected TV data, or CTV data, is important because it provides detailed insights into how audiences interact with digital content on connected devices. By analyzing this data, advertisers can optimize ad placements, reach the right audiences, and maximize campaign effectiveness. Content creators and media companies can use connected TV data to understand viewer preferences, improve content recommendations, and enhance user experience.
Connected TV Data Use Cases
- Ad Targeting: Improving ad placement and targeting strategies based on viewer demographics and preferences.
- Campaign Measurement: Analyzing ad performance metrics to assess the performance of digital advertising campaigns.
- Audience Segmentation: Creating detailed audience segments for personalized content and advertising experiences.
- Market Research: Understanding trends in connected TV usage to inform business strategies and product development.
Frequently Asked Questions
How is the Quality of Connected TV Data Maintained?
The quality of Connected TV Data is ensured through rigorous validation processes, such as cross-referencing with reliable sources, monitoring accuracy rates, and filtering out inconsistencies. High-quality datasets often report match rates, regular updates, and adherence to industry standards.
How Frequently is Connected TV Data Updated?
The update frequency for Connected TV Data varies by provider and dataset. Some datasets are refreshed daily or weekly, while others update less frequently. When evaluating options, ensure you select a dataset with a frequency that suits your specific use case.
Is Connected TV Data Secure?
The security of Connected TV Data is prioritized through compliance with industry standards, including encryption, anonymization, and secure delivery methods like SFTP and APIs. At Datarade, we enforce strict policies, requiring all our providers to adhere to regulations such as GDPR, CCPA, and other relevant data protection standards.
How is Connected TV Data Delivered?
Connected TV Data can be delivered in formats such as CSV, JSON, XML, or via APIs, enabling seamless integration into your systems. Delivery frequencies range from real-time updates to scheduled intervals (daily, weekly, monthly, or on-demand). Choose datasets that align with your preferred delivery method and system compatibility for Connected TV Data.
How Much Does Connected TV Data Cost?
The cost of Connected TV Data depends on factors like the datasets size, scope, update frequency, and customization level. Pricing models may include one-off purchases, monthly or yearly subscriptions, or usage-based fees. Many providers offer free samples, allowing you to evaluate the suitability of Connected TV Data for your needs.
