OTT (Over-the-Top) Data
The Ultimate Guide to OTT (Over-the-Top) Data 2021
What is OTT Data?
Over-the-top (OTT) is film and television content that is streamed via high-speed internet connection instead of by use a satellite or cable provider. Over-the-top (OTT) entertainment has become increasingly popular in recent years and has lead to the creation of many online streaming services. However, over-the-top applications can also include online video conferencing apps which have replaced landline and long distance providers. Over-the-top (OTT) data refers to information related to these online streaming services, from viewer ratings and information to subscription prices.
How is OTT Data collected?
As the idea of over-the-top (OTT) entertainment and applications include a whole range of different websites and platforms, there is a wealth of data that can be collected.
Web scrapers and tools like cookies can be used to measure audience viewer levels and TV show popularity when streamed on an over-the-top (OTT) service. These tools can also track web traffic to see how many people are visiting and using these sites and can also be used to track users’ interests and online habits.
It can also tell you about the over-the-top (OTT) provider itself by collecting information such as the number of subscribers and the content that is available on the site.
What are the attributes of OTT Data?
Typically, an over-the-top (OTT) dataset will provide different types of information.
Consumer information - This is information about the user who is using these over-the-top (OTT) services. This can include information about their online preferences as well as their viewing or calling habits. It may also be more detailed information about the users themselves, such as their age, race or gender as well as details such as their location.
Provider information - This includes data and intelligence about the over-the-top (OTT) provider itself. Normally, this will include information about the service, such as the number of users over a certain period of time or the popularity of specific programmes or films if it is a streaming service.
What is OTT Data used for?
Any over-the-top (OTT) service provider will rely on this data to give a breakdown of their consumers’ use of their service and to evaluate how their business is doing in comparison to other competitors, especially with the growth of the over-the-top (OTT) platform.
Traditional broadcasters may also use this information to evaluate the performance of their broadcasting in comparison to over-the-top (OTT) entertainment providers.
Essentially, this data can be used to measure people’s consumption of over-the-top (OTT) services and goods and for marketing campaigns in order to increase the potential of these services for profit.
How can a user assess the quality of OTT Data?
A high quality over-the-top (OTT) dataset will provide comprehensive information about a range of different over-the-top (OTT) service providers which may be refined depending on the services which you are interested in. These datasets will provide information about the service providers as well as about the people who use these services and in a high quality over-the-top (OTT) dataset this information which be regularly and consistently udpated to provide the latest and clearest insights.
You should always ask for a data sample before buying any over-the-top (OTT) datasets to ensure the data provided matches your business’ needs and always read the data provider’s reviews before you purchase to make sure their data is the highest quality possible.
Who are the best OTT (Over-the-Top) Data providers?
Finding the right OTT (Over-the-Top) Data provider for you really depends on your unique use case and data requirements, including budget and geographical coverage. Popular OTT (Over-the-Top) Data providers that you might want to buy OTT (Over-the-Top) Data from are Above Data, TVEyes, and mediasmart.
Where can I buy OTT (Over-the-Top) Data?
Data providers and vendors listed on Datarade sell OTT (Over-the-Top) Data products and samples. Popular OTT (Over-the-Top) Data products and datasets available on our platform are Streaming & Linear TV Viewership Data by Above Data, Connected TV viewership data - Mediasmart by mediasmart, and Global Broadcast Text Feed / API by TVEyes.
How can I get OTT (Over-the-Top) Data?
You can get OTT (Over-the-Top) Data via a range of delivery methods - the right one for you depends on your use case. For example, historical OTT (Over-the-Top) Data is usually available to download in bulk and delivered using an S3 bucket. On the other hand, if your use case is time-critical, you can buy real-time OTT (Over-the-Top) Data APIs, feeds and streams to download the most up-to-date intelligence.