CTV (Connected TV) data - Segmented Audiences and Raw files product image in hero

CTV (Connected TV) data - Segmented Audiences and Raw files

OnAudience
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Genre
Network
VOD
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Request Data Sample
Volume
450M
CTV user profiles
Avail. Format
.csv
File
Coverage
116
Countries
History
30
days

Data Dictionary

Product Attributes
Attribute Type Example Mapping
Genre
cooking, automotive, history
Network
ABC, AMC, FOX
VOD
Netflix, HBO Max, Hulu, Apple TV, Amazon Prime

Description

OnAudience provide CTV data and segments based on users' activity within TV apps. Our taxonomy includes diversified categories: • interests in specific content (cooking, travel, automotive, etc.) • multiple channels (FOX, AMC, NBC, etc.) • VOD (Apple TV, Hulu, ABC, etc.)
What kind of CTV-related data does OnAudience provide? 1. CTV (Connected TV) - devices connected to the TV or built into the TV, for example: Xbox, PlayStation, Roku, Amazon Fire TV, Apple TV 2. OTT (Over-the-top) - as a method of content delivery, for example: Netflix, Hulu, Amazon Prime In what form will you receive the data? 1. Segments Either by CTV ID or by any available cookie/mobile ID (i.e. AppNexus) 2. Raw Data Stream Raw data (mobile raw data stream, i.e. bundleID and appName) can be sent either by CTV identifiers or by AppNexus ID. How we categorize CTV segments? Genre - general category of content (e.g. users interested in cooking, automotive, history, cryptocurrency content) - the content the audiences watch most often. Network - the channel someone was watching (e.g. ABC, AMC, FOX) VOD - service someone was using to consume the content (e.g. Hulu, Apple TV, CBC) What are the benefits of using CTV User data? 1. Get more insights about your CTV audience behavior Build a successful campaign using knowledge about your CTV users. Get to know their interests, purchase intentions or demography and improve your campaigns. 2. Reach out to CTV users easily Reach the right CTV target group - choose from segments such as Network => Hulu, Genre => Sport, Football 3. Create personalized content Create ads tailored to your users’ profiles - provide a better user experience and deliver more relevant ads. 4. Increase the effectivity of your campaign Run more effective campaigns thanks to deeper knowledge about your users.

Country Coverage

Asia (10)
China
Hong Kong
India
Indonesia
Japan
Malaysia
Saudi Arabia
Singapore
Taiwan
Turkey
Europe (51)
Albania
Andorra
Austria
Belarus
Belgium
Bosnia and Herzegovina
Bulgaria
Croatia
Czech Republic
Denmark
Estonia
Faroe Islands
Finland
France
Germany
Gibraltar
Greece
Guernsey
Holy See
Hungary
Iceland
Ireland
Isle of Man
Italy
Jersey
Latvia
Liechtenstein
Lithuania
Luxembourg
Macedonia (the former Yugoslav Republic of)
Malta
Moldova (Republic of)
Monaco
Montenegro
Netherlands
Norway
Poland
Portugal
Romania
Russian Federation
San Marino
Serbia
Slovakia
Slovenia
Spain
Svalbard and Jan Mayen
Sweden
Switzerland
Ukraine
United Kingdom
Åland Islands
North America (13)
Belize
Bermuda
Canada
Costa Rica
El Salvador
Greenland
Guatemala
Honduras
Mexico
Nicaragua
Panama
Saint Pierre and Miquelon
United States of America
South America (42)
Anguilla
Antigua and Barbuda
Argentina
Aruba
Bahamas
Barbados
Bolivia (Plurinational State of)
Bonaire, Sint Eustatius and Saba
Brazil
Cayman Islands
Chile
Colombia
Cuba
Curaçao
Dominica
Dominican Republic
Ecuador
Falkland Islands (Malvinas)
French Guiana
Grenada
Guadeloupe
Guyana
Haiti
Jamaica
Martinique
Montserrat
Paraguay
Peru
Puerto Rico
Saint Barthélemy
Saint Kitts and Nevis
Saint Lucia
Saint Martin (French part)
Saint Vincent and the Grenadines
Sint Maarten (Dutch part)
Suriname
Trinidad and Tobago
Turks and Caicos Islands
Uruguay
Venezuela (Bolivarian Republic of)
Virgin Islands (British)
Virgin Islands (U.S.)

History

30 days of historical data

Volume

450 million CTV user profiles

Pricing

Free sample available
10% discount if you buy via Datarade
Revenue share is available at 20%
License Starts at
One-off purchase Not available
Monthly License Available
Yearly License Available
Usage-based Not available

Suitable Company Sizes

Small Business
Medium-sized Business
Enterprise

Delivery

Methods
S3 Bucket
SFTP
Frequency
daily
weekly
monthly
quarterly
yearly
Format
.csv

Use Cases

Audience Segmentation Programmatic Advertising Data Enrichment
Interest-based Audiences
Audience Creation

Categories

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Frequently asked questions

What is CTV (Connected TV) data - Segmented Audiences and Raw files?

OnAudience provide CTV data and segments based on users’ activity within TV apps. Our taxonomy includes diversified categories: • interests in specific content (cooking, travel, automotive, etc.) • multiple channels (FOX, AMC, NBC, etc.) • VOD (Apple TV, Hulu, ABC, etc.)

What is CTV (Connected TV) data - Segmented Audiences and Raw files used for?

This product has 5 key use cases. OnAudience recommends using the data for Audience Segmentation, Programmatic Advertising, Data Enrichment, Interest-based Audiences, and Audience Creation. Global businesses and organizations buy Device Graph Data from OnAudience to fuel their analytics and enrichment.

Who can use CTV (Connected TV) data - Segmented Audiences and Raw files?

This product is best suited if you’re a Medium-sized Business, Enterprise, or Small Business looking for Device Graph Data. Get in touch with OnAudience to see what their data can do for your business and find out which integrations they provide.

How far back does the data in CTV (Connected TV) data - Segmented Audiences and Raw files go?

This product has 30 days of historical coverage. It can be delivered on a daily, weekly, monthly, quarterly, and yearly basis.

Which countries does CTV (Connected TV) data - Segmented Audiences and Raw files cover?

This product includes data covering 116 countries like USA, China, Japan, Germany, and India. OnAudience is headquartered in United Kingdom.

How much does CTV (Connected TV) data - Segmented Audiences and Raw files cost?

Pricing information for CTV (Connected TV) data - Segmented Audiences and Raw files is available by getting in contact with OnAudience. Connect with OnAudience to get a quote and arrange custom pricing models based on your data requirements.

How can I get CTV (Connected TV) data - Segmented Audiences and Raw files?

Businesses can buy Device Graph Data from OnAudience and get the data via S3 Bucket and SFTP. Depending on your data requirements and subscription budget, OnAudience can deliver this product in .csv format.

What is the data quality of CTV (Connected TV) data - Segmented Audiences and Raw files?

You can compare and assess the data quality of OnAudience using Datarade’s data marketplace. OnAudience appears on selected Datarade top lists ranking the best data providers, including 10 Best Data Providers for Customer Segmentation and 10 Best Data Providers for Programmatic Advertising.

What are similar products to CTV (Connected TV) data - Segmented Audiences and Raw files?

This product has 3 related products. These alternatives include Audience data / CTV (Connected TV) USA / US market, Factori CTV/Cross Device Data-2 Billion+ across the Globe, and Redmob: Connected TV (CTV) USA I Household I Cross-Device I 110M Unique Users. You can compare the best Device Graph Data providers and products via Datarade’s data marketplace and get the right data for your use case.

Pricing available upon request
License Starts at
One-off purchase Not available
Monthly License Available
Yearly License Available
Usage-based Not available