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Best Device Graph Datasets, Databases & APIs

What is Device Graph Data?

Device graph data is information connecting all the devices an individual uses. It’s mostly used by marketers and advertisers e.g in cross-device targeting advertising and omnichannel targeting. Datarade helps you find the right device graph data providers and datasets.Learn more

7 Results

Roq.ad Public Cross-Device Identity Graph⎢Identity Data for USA, Germany, Poland

by Roq.ad
Roq.ad Public Cross-Device Identity Graph is a Cross-Device data product that covers data deduplication ... Roq.ad Public Cross-Device Identity Graph is a Cross-Device data product that covers data deduplication
Available for 3 countries
Pricing available upon request

Kochava Collective - Global Device Attributes Data

by Kochava Collective
Global Device Attributes Data from the Kochava Collective. Kochava’s Device Attributes Data.
Available for 198 countries
Available Pricing:
Monthly License
Yearly License
Free sample available

Solipay Worldwide GDPR-Compliant PII, Demographics, and Device Data, 40K+ profiles

by Solipay
Also includes gender and age attributes, as well as key device characteristics. ... s other data products.
Available for 178 countries
40 K+ records
5 months of historical data
Starts at
$2.50$2.25 / user profile
10% Datarade discount
Free sample available
10% revenue share

Roq.ad Private Cross-Device Identity Graph⎢Identity Data for USA, Germany, Poland

by Roq.ad
Roq.ad Private Cross-Device Identity Graph is a Cross-Device data product that focus purely on data deduplication ... Roq.ad Private Cross-Device Identity Graph is a Cross-Device data product that focus purely on data deduplication
Available for 3 countries
Pricing available upon request

Kochava Collective - Global Demographic Data matched to Device IDs

by Kochava Collective
Demographic Data by Kochava Global Demographic Data by Kochava
Available for 198 countries
Available Pricing:
Monthly License
Yearly License
Free sample available

Total Mobile Ad IDs - U.S. Only

by Infutor Data Solutions
Using the Total Mobile Ad IDs file can enable you to: Achieve digital identity resolution and cross-device ... trusted sources, ensuring the highest quantity and quality of digital data.
Available for 1 countries
650M MAIDs
1 years of historical data
Pricing available upon request
5% Datarade discount
Free sample available

Kochava Collective - Global Behavior Interest Data

by Kochava Collective
Global Behavior Data from the Kochava Collective. Kochava’s Behavior Interest Data
Available for 198 countries
Available Pricing:
Monthly License
Yearly License
Free sample available
datarade.ai - Kochava Collective profile banner
Kochava Collective
Based in USA
Kochava Collective
The Kochava Collective is an independent mobile data marketplace. Our privacy-first data is anonymized and aggregated to activate and expand collaborative au...
8Billion
Global Devices
2.6Billion
Monthly Active Users
10.000
Apps worldwide
datarade.ai - Infutor Data Solutions profile banner
Infutor Data Solutions
Based in USA
Infutor Data Solutions
As the leader in Consumer Identity Management, our unmatched data and intelligence on 266 million U.S. individuals empowers marketers to optimize every singl...
CCPA
Compliant
Experience
20 Years
Sourcing
Original Source Compiler
LiveRamp
Based in USA
LiveRamp
LiveRamp is a data provider offering Identity Graph Data, Audience Data, Device Graph Data, and Consumer Identity Data. They are headquartered in United Stat...
Ekata
Based in USA
Ekata
Ekata is a data provider offering Identity Graph Data, Address Data, and Device Graph Data. They are headquartered in United States of America.
LiveIntent
Based in USA
LiveIntent
The LiveIntent Identity Graph is first of its kind, combining sophisticated machine learning with real-time signals. Unlike other identity graphs that buy an...
datarade.ai - Intent IQ profile banner
Intent IQ
Based in USA
Intent IQ
Intent IQ is a data provider offering Identity Graph Data, Device Graph Data, Consumer Identity Data, Cross-Device Identity Data, and Consumer Identity Graph...

The Ultimate Guide to Device Graph Data 2022

Learn about device graph data analytics, sources, and collection.

What is Device Graph Data?

A device graph attempts to bridge the gap between a user’s desktop and mobile browsing so that businesses can have a more accurate insight into consumers’ online habits and behaviors. This is also known as ‘identity management’ and has developed since the rise of smartphones and tablets made creating a profile combining a profile of users’ habits across multiple devices more difficult. Marketers and retailers based online use this information to tailor their products and marketing campaigns to maxmize the profits and popularity of their companies.

How is Device Graph Data collected?

A device graph is created by collecting information about people’s browsing habits across their different devices to understand their interests and intents.

For example, if a user searches new car models on their desktop computer, then requests and new car quote from their tablet and looks up local car dealerships on their phone and device graph would collect these different data points and use them to suggest that the user is looking to buy a new car.

High speed device recognition means that the device graph creation process can be sped up to recognize millions of detections per second and allows accurate ad targeting for the device that is visiting the site.
There are two types of device graphs, deterministic and probabilistic. Deterministic device graphs use logged-in data, such as when a user is asked to put their email address in. Social media companies use this to track their users’ activites. Probabilistic graphs use location data to try and match the device to the person, which is less accurate.

What are the attributes of Device Graph Data?

Typically, a device graph dataset will provide a consumer profile. It will tell you about consumer’s online habits, interests and buying preferences. However, it will also tell you about the devices they use and their preferences towards these devices, for example if they tend to lean towards mobile or desktop browsing. Graph device analytics have recently shown that while people tend to lean towards online shop browsing on their phones, it is on their desktops that they prefer to actually finish making the purchase. Device graph analytics can also be used to link together people’s online shopping experience, for example if they put an item in their shopping bag on their phone it will then appear in their shopping bag when they visit the site on a desktop.

What is Device Graph Data used for?

Retailers and marketers use device graph datasets to track their consumers’ online shopping habits and interests and market their products to them more successfully. With a device graph, they can map a set of IDs to define a group of devices and associate these will a person or household. This then gives a complete understand of their devices and the websites they visit on each one.

These datasets are also used by businesses for analytics, for example to measure the effectiveness of an advertising campaign across different devices and users. They can also use device graph data to pick and choose which device an ad appears on so it can appear at a more appropriate time and be more relevant.

How can a user assess the quality of Device Graph Data?

The best quality device graphs will provide data which is relevant and up-to-date giving you real-time insights into your customers’ habits across their devices. Historical data records can also be useful so you can assess what people have been interested in and how that has changed over time.

Make sure to read the data provider’s reviews before you buy any device graph datasets to ensure you are getting the highest quality intelligence possible.

Where can I buy Device Graph Data?

Data providers and vendors listed on Datarade sell Device Graph Data products and samples. Popular Device Graph Data products and datasets available on our platform are Roq.ad Public Cross-Device Identity Graph⎢Identity Data for USA, Germany, Poland by Roq.ad, Kochava Collective - Global Device Attributes Data by Kochava Collective, and Solipay Worldwide GDPR-Compliant PII, Demographics, and Device Data, 40K+ profiles by Solipay.

How can I get Device Graph Data?

You can get Device Graph Data via a range of delivery methods - the right one for you depends on your use case. For example, historical Device Graph Data is usually available to download in bulk and delivered using an S3 bucket. On the other hand, if your use case is time-critical, you can buy real-time Device Graph Data APIs, feeds and streams to download the most up-to-date intelligence.

What are similar data types to Device Graph Data?

Device Graph Data is similar to Consumer Identity Graph Data and B2B Identity Graph Data. These data categories are commonly used for Marketing and Advertising.

What are the most common use cases for Device Graph Data?

The top use cases for Device Graph Data are Marketing, Advertising, and Identity Resolution.