What is Device Graph Data? Examples, Datasets and Providers

Device graph data links user devices to create unified profiles, improving cross-device targeting. This page features a guide to learn more, a list of the best device graph datasets, and provider offerings for you to review.
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Eugenio Caterino
Editor & Data Industry Expert

What is Device Graph Data?

Device graph data refers to a collection of information that links multiple devices belonging to the same user or household. It enables marketers and advertisers to understand user behavior across various devices, such as smartphones, tablets, and computers. By analyzing this data, businesses can gain insights into user preferences, interests, and purchase patterns, allowing them to deliver more personalized and targeted advertising campaigns across different devices.

What Are Examples of Device Graph Data?

Examples of Device Graph Data include information about the devices used by individuals, such as smartphones, tablets, and computers, as well as their associated attributes like operating systems, screen sizes, and browser preferences. Device Graph Data is used for various purposes, including targeted advertising, cross-device tracking, and personalization of user experiences. In this page, you’ll find the best data sources for Device Graph Data.

Best Device Graph Datasets & APIs

4.8(9)

Redmob: Identity Graph | USA | HEMs & MAIDs I Identity Data I Device Graph I 700M Users

by Redmob
Available for 1 countries
725M Hashed Emails
90 days of historical data
60% match rate with advertising attributes
Starts at
$120,000 / year
Free sample preview

Start.io | Device Graph Data | IP Address <> MAIDs <> User Agent Matching Data

Available for 249 countries
24B Unique Devices Monthly
1 years of historical data
Available Pricing:
One-off purchase
Yearly License
Free sample preview

OTT /CTV DATA ( DEVICE GRAPH AND VIEWERSHIP GRAPH) / US AND INTL /600MILLIION+ MONNTHLY

Available for 1 countries
1B EVENTS
12 months of historical data
Pricing available upon request
Free sample preview
4.9(2)

Factori CTV/Cross Device Data-2 Billion+ across the Globe

by Factori
Available for 249 countries
96.8M Average Anonymous IPs
1 years of historical data
97% Horizontal Accuracy
Starts at
$240,000 / year
Free sample preview
Available Pricing:
One-off purchase
Monthly License
Yearly License
Usage-based
Free sample preview

BIGDBM US Consumer Mobile Device (MAIDs) Data

by BIGDBM
Available for 1 countries
7B Records
Pricing available upon request
Free sample preview
Pricing available upon request
5.0(2)
Starts at
$20 / CPM Per Product
Free sample preview

Datastream Group Identity Graph Data USA by (MAIDs matched to PII)

by Datasys
Available for 1 countries
900M records
48 months of historical data
100% match rate
Starts at
$2$1.90 / purchase
Free sample preview
5% Datarade discount
4.8(9)

Redmob: Connected TV (CTV) | USA I Household I Cross-Device I 110M Unique Users

by Redmob
Available for 1 countries
4B real-time data feeds
0 days of historical data
100% real-time
Starts at
$50,000 / year
Free sample preview

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Device Graph Data Use Cases

  • Overview
  • Datasets
  • Use Cases