What is Device Graph Data? Examples, Datasets and Providers
- Overview
- Datasets
- Providers
- Use Cases
- Attributes
- FAQ
- Overview
- Datasets
- Providers
- Use Cases
- Attributes
- FAQ
What is Device Graph Data?
Device graph data refers to a collection of information that links multiple devices belonging to the same user or household. It enables marketers and advertisers to understand user behavior across various devices, such as smartphones, tablets, and computers. By analyzing this data, businesses can gain insights into user preferences, interests, and purchase patterns, allowing them to deliver more personalized and targeted advertising campaigns across different devices.
What Are Examples of Device Graph Data?
Examples of Device Graph Data include information about the devices used by individuals, such as smartphones, tablets, and computers, as well as their associated attributes like operating systems, screen sizes, and browser preferences. Device Graph Data is used for various purposes, including targeted advertising, cross-device tracking, and personalization of user experiences. In this page, you’ll find the best data sources for Device Graph Data.
Best Device Graph Databases & Datasets
Here is our curated selection of top Device Graph Data sources. We focus on key factors such as data reliability, accuracy, and flexibility to meet diverse use-case requirements. These datasets are provided by trusted providers known for delivering high-quality, up-to-date information.
Device Graph Data | 10+ Identity Types | 1500M+ Global Devices| CCPA Compliant
OTT /CTV DATA ( DEVICE GRAPH AND VIEWERSHIP GRAPH) / US AND INTL /600MILLIION+ MONNTHLY
Factori CTV/Cross Device Data-2 Billion+ across the Globe
Factori People Data | Global coverage with 900 Million+ device profiles
SDK Data | Global Mobile Locations | 330M Devices | CCPA Compliant
Mobility Data | Digital Out of Home (DOOH) Mobility Insights | Global 330M Devices
Mobile Location Data | Global Mobile Locations | 330M Devices | CCPA Compliant
Audience Data | 330M+ Global Devices | Audience Targeting & Advertising | API Delivery
Out-of-Home (OOH) Data | Digital Out of Home (DOOH) Mobility Insights | Global 330M Devices
Audience Targeting Data | 330M+ Global Devices | Audience Data & Advertising | API Delivery
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Top Device Graph Data Providers & Companies
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BIGDBM
CoverageUSABIGDBM is a leading provider of US consumer and B2B data with unrivaled quality, coverage, and affordable pricing. Additionally, BIGDBM is a highly sought-after data engineering and software development outsourcing firm for many data suppliers worldwide.765 Mil+Emails600 Mil+Phones155 Mil+Properties -
DRAKO
CoverageUSAUK+248Drako Data is your trusted partner for value-added geolocation data solutions. We enhance and simplify data extraction, enabling clients to gain insights quickly and efficiently. Our aim is to empower your data-driven decision-making, driving your business forward.CCPACompliantSDKSourced Data5 YearsLookback -
Factori
CoverageUSAUK+247BMobility data was used to track where people flock during quarantine, and to understand how people moved out of the urban centers and to the provinces. Might also be used for retail clients to understand what adjustments are needed to adapt better to the situation.
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Gravy Analytics by Unacast
CoverageUSAUK+248VLeveraging geolocation data for Airport Planning. We provided a strong and successful case for adding flights to a medium sized airport. Two airlines added flights following the analysis. The successful pilot is being turned into a tool for airport administrators. In the tool, managers can see the origins and end destinations of travelers flowing through their terminals. They can also identify volume and type of leakage to other transportation terminals - both alternate airports and other modes of travel like bus and train. Gravy Analytics' data product showing visitations was optimal for this use case.
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OnAudience
CoverageUSAUK+247OnAudience.com is one of the biggest data providers in the world with a database that includes more than 50 billion of user profiles. We have developed proprietary DMP technology, which is serving to store, analyze and monetize data.Taxonomy+1600 segmentsCoverageData from 200+ marketsRaw DataTo fuel your own engine! -
VentiveIQ
CoverageUSAVentiveIQ developed an open and independent data platform focused on cookieless identity resolution, first-party data onboarding, and audience marketing. VentiveIQ makes it simple for customers to integrate data, and target groups, and evaluate results.CCPA, GDPRCompliant100%Opted-In1Billion+Anonymized
Popular Use Cases for Device Graph Data
Device Graph Data is essential for a wide range of business applications, offering valuable insights and driving opportunities across industries. Below, we have highlighted the most significant use cases for Device Graph Data.
Main Attributes of Device Graph Data
Below, we outline the most popular attributes associated with this type of data—features that data buyers are actively seeking to meet their needs.
| Attribute | Type | Description | Action |
|---|---|---|---|
| String | Mobile Ad ID is a sequence of random symbols, given by the mobile device’s operating system. It’s shared with the servers of the apps that the user is using to track his customer journey and “remember” his or her choices. | View 8 datasets | |
| Float | The latitude of a point on earth's surface. Commonly abbreviated as "lat". | View 5 datasets | |
| String | The Internet Protocol version 4 (IPv4) address of an endpoint. | View 4 datasets | |
| Float | The longitude of a point on earth's surface. Commonly abbreviated as "long". | View 4 datasets | |
| String | The identifier (ID) of an area. | View 3 datasets | |
| String | The identifier (ID) of a location. | View 3 datasets |
Frequently Asked Questions
How is the Quality of Device Graph Data Maintained?
The quality of Device Graph Data is ensured through rigorous validation processes, such as cross-referencing with reliable sources, monitoring accuracy rates, and filtering out inconsistencies. High-quality datasets often report match rates, regular updates, and adherence to industry standards.
How Frequently is Device Graph Data Updated?
The update frequency for Device Graph Data varies by provider and dataset. Some datasets are refreshed daily or weekly, while others update less frequently. When evaluating options, ensure you select a dataset with a frequency that suits your specific use case.
Is Device Graph Data Secure?
The security of Device Graph Data is prioritized through compliance with industry standards, including encryption, anonymization, and secure delivery methods like SFTP and APIs. At Datarade, we enforce strict policies, requiring all our providers to adhere to regulations such as GDPR, CCPA, and other relevant data protection standards.
How is Device Graph Data Delivered?
Device Graph Data can be delivered in formats such as CSV, JSON, XML, or via APIs, enabling seamless integration into your systems. Delivery frequencies range from real-time updates to scheduled intervals (daily, weekly, monthly, or on-demand). Choose datasets that align with your preferred delivery method and system compatibility for Device Graph Data.
How Much Does Device Graph Data Cost?
The cost of Device Graph Data depends on factors like the datasets size, scope, update frequency, and customization level. Pricing models may include one-off purchases, monthly or yearly subscriptions, or usage-based fees. Many providers offer free samples, allowing you to evaluate the suitability of Device Graph Data for your needs.
What Are Similar Data Types to Device Graph Data?
Device Graph Data is similar to other data types, such as Identity Graph Data and Identity Linkage Data. These related categories are often used together for applications like Advertising and Identity Resolution.
