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Device Graph Data: Best Device Graph Datasets & Databases

What is Device Graph Data?

Device graph data is information connecting all the devices an individual uses. It’s mostly used by marketers and advertisers e.g in cross-device targeting advertising and omnichannel targeting. Datarade helps you find the right device graph data providers and datasets.Learn more

Recommended Device Graph Data Products

38 Results

BIGDBM US Consumer Mobile Device Data Package

by BIGDBM
Each record is ranked by confidence and only the highest quality data is used. ... include necessary PII (address, email, phone, DOB, etc.) for merging, linking, and activation of the data
Available for 1 countries
300M Records
Pricing available upon request
Free sample preview
Free sample available
Start icon5.0(3)

DrivenIQ GEOIQ - POS Tracked Consumer Via MAIDS

data file with full PII that can be ingested and leveraged for marketing campaigns with DrivenIQ. ... captured inside EVERY POLYGON and resolved against the DrivenIQ Identity graph to output an addressable
Available for 1 countries
240M households
Starts at
$1,500 / purchase
Free sample preview
Free sample available
Start icon4.9(2)

US Consumer Data API's-Factori

by Factori
This is made possible by our proprietary Consumer Graph APIs. ... Factori API offers access to the most accurate and up-to-date US consumer graph available.
Available for 1 countries
312M Consumer ID
90% Fill Rate
Starts at
$0.03 / API Call
Free sample preview
Free sample available

Reklaim | Consumer Identity Graph | USA & Canada | +100m |

by Reklaim
Reklaim offers consumer identity graph data, inclusive of: consumer API data, consumer lists and identity ... Identifiers available include email or physical address, MAID device IDs, phone numbers, and IP address
Available for 2 countries
100 Million
Available Pricing:
Monthly License
Yearly License
Free sample available

BIGDBM US Consumer Demographics - Core Data Package

by BIGDBM
Each record is ranked by confidence and only the highest quality data is used. ... The database is multi-sourced and contains both compiled and originated U.S. data.
Available for 1 countries
280M Records
Pricing available upon request
Free sample preview
Free sample available

Roq.ad Public Cross-Device Identity Graph⎢Identity Data for USA, Germany, Poland

by Roq.ad
Roq.ad Public Cross-Device Identity Graph is a Cross-Device data product that covers data deduplication ... Roq.ad Public Cross-Device Identity Graph is a Cross-Device data product that covers data deduplication
Available for 3 countries
Pricing available upon request

Reklaim | Geographical Data | USA & Canada | Geodemographic Trends

by Reklaim
(POI) data, and geodemographic data. ... Precise, concise geographical data, inclusive of: location data, map data, satellite data, point of Interest
Available for 2 countries
100 Million
Available Pricing:
Monthly License
Yearly License
Free sample available

Italian drivers' demographic data on using mobility apps, age, gender, device model, interests etc.

by Elisium
The dataset includes in aggregated form demographic data on usage of mobility apps by drivers The dataset
Available for 4 countries
1.39M in-app events
2 years of historical data
94% from Italy
Pricing available upon request
Free sample available

Solipay Worldwide GDPR-Compliant PII, Demographics, and Device Data, 40K+ profiles

by Solipay
Also includes gender and age attributes, as well as key device characteristics. ... s other data products.
Available for 178 countries
40 K+ records
5 months of historical data
Starts at
$2.50$2.25 / user profile
10% Datarade discount
Free sample available
10% revenue share

BIGDBM US Consumer Super Mobile Device Data Package

by BIGDBM
The US Consumer Super Mobile Device package is our largest database of MAIDs with confidence and quality ... Each record is ranked by confidence and only the highest quality data is used.
Available for 1 countries
8B Records
Pricing available upon request
Free sample available

More Device Graph Data Products

Discover related device graph data products.
280M Records
USA covered
The US Consumer Segmentation - Bubble Clusters file has 280 million+ U.S. consumers based on their household income, generation, marital status, and environm...
280M Records
USA covered
The US Consumer Date of Birth (DOB) file contains the month, day, and year date of birth fields for each individual in the Consumer Database.
170M Records
USA covered
Observed linkages between hashed emails and IP addresses from device/web traffic.
200M Records
USA covered
Observed linkages between hashed emails and Interactive Advertising Bureau categories from device/web traffic.
200M Records
USA covered
The US Consumer Phone file contains phone number information tied to an individual in the Consumer Database. The fields available include the phone number, p...
140M Records
USA covered
The US Consumer Address file contains address, geolocation, and household information related to individuals in the Consumer Database.
450M CTV user profiles
116 countries covered
30 days of historical data
OnAudience provide CTV data and segments based on users' activity within TV apps. Our taxonomy includes diversified categories: • interests in specific ...
240M households
USA covered
Geozoning refers to the technology that allows DrivenIQ to capture shopper's Mobile Device ID's and Persistent ID's during In-person visits or after online v...
155M Records
USA covered
The US Consumer Property file has 152 million+ records which include home details, site details, and purchase details on non-residential and commercial prope...
200M Records
USA covered
Observed linkages, ordered by the last seen date, between the hashed emails and Interactive Advertising Bureau categories from device/web traffic. Linked to ...
5.5M Records
USA covered
The Consumer Auto Finance file includes auto financing information such as an auto loan and is tied to an individual in the Consumer Database.
35M Records
USA covered
The US Consumer Behavior file includes information on lifestyle behaviors and activities of individuals within the Consumer Database.
312M Consumer ID
90% Fill Rate
USA covered
Factori API offers access to the most accurate and up-to-date US consumer graph available. With over 40 attributes at your fingertips, you can power smart d...
2B Records
USA covered
Two unique 3rd party sources with daily updates on mobile device (MAID) linkages.
4B Records
USA covered
Three unique 3rd party sources with daily updates on device/web traffic behavior linked to an identifier.
200M Records
USA covered
Observed linkages, ordered by the last seen date, between the hashed emails and Interactive Advertising Bureau categories from device/web traffic. Linked to ...
150M Records
USA covered
Observed linkages between hashed emails and mobile advertising identifiers from device/web traffic.
200M Records
USA covered
Observed linkages between hashed emails and Interactive Advertising Bureau categories from device/web traffic.
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Factori
Based in USA
Factori
Factori is a flexible and adaptable data provider. We help you make smarter decisions and build better solutions based on real world location data.
5.2 B
Event per Day
1.6 B
Consumer Profiles
7000+
Brands Tracked
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OnAudience
Based in United Kingdom
OnAudience
OnAudience.com is one of the biggest data providers in the world with a database that includes more than 50 billion of user profiles. We have developed propr...
Taxonomy
+1600 segments
Coverage
Data from 200+ markets
Raw Data
To fuel your own engine!
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DrivenIQ
Based in USA
DrivenIQ
DrivenIQ specializes in custom micro-audience data. We find your ideal customers, wherever they are and whatever they’re doing, so you can deliver messaging ...
4BN
Customer records
230MM
U.S. Households
97MM
Daily Updates
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BIGDBM
Based in USA
BIGDBM
BIGDBM is a leading provider of US consumer and B2B data with unrivaled quality, coverage, and affordable pricing. Additionally, BIGDBM is a highly sought-...
765 Mil+
Emails
600 Mil+
Phones
155 Mil+
Properties
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Reklaim
Based in USA
Reklaim
Reklaim is the only company in the world allowing consumers control and transparency on their data. With an ecosystem of 150+ million profiles, when purchasi...
CPRA, GPDR
Compliance
+150m
Users
USA & CAN
Coverage
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Intent IQ
Based in USA
Intent IQ
Intent IQ is a data provider offering Identity Graph Data, Device Graph Data, Identity Data, Cross-Device Identity Data, and Consumer Identity Graph Data. Th...

The Ultimate Guide to Device Graph Data 2023

Learn about device graph data analytics, sources, and collection.

What is Device Graph Data?

A device graph attempts to bridge the gap between a user’s desktop and mobile browsing so that businesses can have a more accurate insight into consumers’ online habits and behaviors. This is also known as ‘identity management’ and has developed since the rise of smartphones and tablets made creating a profile combining a profile of users’ habits across multiple devices more difficult. Marketers and retailers based online use this information to tailor their products and marketing campaigns to maxmize the profits and popularity of their companies.

How is Device Graph Data collected?

A device graph is created by collecting information about people’s browsing habits across their different devices to understand their interests and intents.

For example, if a user searches new car models on their desktop computer, then requests and new car quote from their tablet and looks up local car dealerships on their phone and device graph would collect these different data points and use them to suggest that the user is looking to buy a new car.

High speed device recognition means that the device graph creation process can be sped up to recognize millions of detections per second and allows accurate ad targeting for the device that is visiting the site.
There are two types of device graphs, deterministic and probabilistic. Deterministic device graphs use logged-in data, such as when a user is asked to put their email address in. Social media companies use this to track their users’ activites. Probabilistic graphs use location data to try and match the device to the person, which is less accurate.

What are the attributes of Device Graph Data?

Typically, a device graph dataset will provide a consumer profile. It will tell you about consumer’s online habits, interests and buying preferences. However, it will also tell you about the devices they use and their preferences towards these devices, for example if they tend to lean towards mobile or desktop browsing. Graph device analytics have recently shown that while people tend to lean towards online shop browsing on their phones, it is on their desktops that they prefer to actually finish making the purchase. Device graph analytics can also be used to link together people’s online shopping experience, for example if they put an item in their shopping bag on their phone it will then appear in their shopping bag when they visit the site on a desktop.

What is Device Graph Data used for?

Retailers and marketers use device graph datasets to track their consumers’ online shopping habits and interests and market their products to them more successfully. With a device graph, they can map a set of IDs to define a group of devices and associate these will a person or household. This then gives a complete understand of their devices and the websites they visit on each one.

These datasets are also used by businesses for analytics, for example to measure the effectiveness of an advertising campaign across different devices and users. They can also use device graph data to pick and choose which device an ad appears on so it can appear at a more appropriate time and be more relevant.

How can a user assess the quality of Device Graph Data?

The best quality device graphs will provide data which is relevant and up-to-date giving you real-time insights into your customers’ habits across their devices. Historical data records can also be useful so you can assess what people have been interested in and how that has changed over time.

Make sure to read the data provider’s reviews before you buy any device graph datasets to ensure you are getting the highest quality intelligence possible.

Where can I buy Device Graph Data?

Data providers and vendors listed on Datarade sell Device Graph Data products and samples. Popular Device Graph Data products and datasets available on our platform are BIGDBM US Consumer Mobile Device Data Package by BIGDBM, DrivenIQ GEOIQ - POS Tracked Consumer Via MAIDS by DrivenIQ, and US Consumer Data API’s-Factori by Factori.

How can I get Device Graph Data?

You can get Device Graph Data via a range of delivery methods - the right one for you depends on your use case. For example, historical Device Graph Data is usually available to download in bulk and delivered using an S3 bucket. On the other hand, if your use case is time-critical, you can buy real-time Device Graph Data APIs, feeds and streams to download the most up-to-date intelligence.

What are similar data types to Device Graph Data?

Device Graph Data is similar to Consumer Identity Graph Data and B2B Identity Graph Data. These data categories are commonly used for Marketing and Advertising.

What are the most common use cases for Device Graph Data?

The top use cases for Device Graph Data are Marketing, Advertising, and Identity Resolution.