Advertising

Data-driven advertising refers to the act of scalable communication that is automised and personalised through data. Most commonly used data types in advertising are audience, location and interest data. The use of data removes the guesswork and increases your ROI drastically.
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RIWI Global Testing | Advertising and Message Testing (for any country in the world) 248 countries covered icon
248 countries covered
Test your ad, message or concept for effectiveness in ANY country (Africa, Europe, NA, LATAM, APAC) in the world.
Programmatic Advertising - Build Your Brand With FrescoData Audience Data ⎢10K+ Attributes 45 mobile/TV applcation reach  icon
45 mobile/TV applcation reach
Programmatic Advertising - Build Your Brand With FrescoData Audience Data ⎢10K+ Attributes 100% targeted mobile/TV reach icon
100% targeted mobile/TV reach
Programmatic Advertising - Build Your Brand With FrescoData Audience Data ⎢10K+ Attributes 106 countries covered icon
106 countries covered
Full-service programmatic ad campaign custom audience building, creative, execution, measurement and revenue attribution. All our programmatic campaigns ...
HousingIQ by AnalyticsIQ - Consumer Housing Data USA - 118 Households 241M individuals icon
241M individuals
HousingIQ by AnalyticsIQ - Consumer Housing Data USA - 118 Households USA covered icon
USA covered
HousingIQ by AnalyticsIQ - Consumer Housing Data USA - 118 Households 3 months of historical data icon
3 months of historical data
HousingIQ contains data related to consumer housing attributes.
Gravy Analytics Custom Audience Creation USA & Canada -- intent audiences based on consumer visits to real-world places  150M MAUs in the US icon
150M MAUs in the US
Gravy Analytics Custom Audience Creation USA & Canada -- intent audiences based on consumer visits to real-world places  100% deterministic data icon
100% deterministic data
Gravy Analytics Custom Audience Creation USA & Canada -- intent audiences based on consumer visits to real-world places  2 countries covered icon
2 countries covered
Work with a Gravy specialist to identify your unique targeting needs and have us build a custom audience that will enhance your campaign performance. Gravy ...
SafeGraph Retail Monitoring Data - US, UK, Canada | POI and Business Listing Information and Foot-traffic, Visitor, and Demographic Aggregations 8M POI icon
8M POI
SafeGraph Retail Monitoring Data - US, UK, Canada | POI and Business Listing Information and Foot-traffic, Visitor, and Demographic Aggregations 3 countries covered icon
3 countries covered
SafeGraph Retail Monitoring Data - US, UK, Canada | POI and Business Listing Information and Foot-traffic, Visitor, and Demographic Aggregations 3 years of historical data icon
3 years of historical data
Understand the health of a retailer with SafeGraph Core Places and Patterns (foot-traffic) data.
Datastream Real Property and New Home Owners File USA - Property Ownership Data 104M records icon
104M records
Datastream Real Property and New Home Owners File USA - Property Ownership Data 88% match rate to demographics icon
88% match rate to demographics
Datastream Real Property and New Home Owners File USA - Property Ownership Data USA covered icon
USA covered
The Datastream Property Owners list offers comprehensive data for individuals possessing land, homes, corporate space, and all forms of property.
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SafeGraph
Based in USA
SafeGraph
SafeGraph is a data company that builds datasets on the physical world for teams at ESRI, Microsoft, Sysco, and Goldman Sachs. Our high-precision Places data...
7.1M
POI in US and CAN
5,500+
Brands in US and CAN
>90%
Fill Rates
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AnalyticsIQ
Based in USA
AnalyticsIQ
AnalyticsIQ is a predictive marketing data company that creates data to understand the complete view of individuals - regardless of whether they are at home ...
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OnAudience
Based in United Kingdom
OnAudience
OnAudience.com is one of the biggest data providers in the world with a database that includes more than 27 billion of anonymous user profiles. We have devel...
Taxonomy
+1200 segments
Coverage
Data from 200+ markets
Raw Data
To fuel your own engine!
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Complementics
Based in USA
Complementics
Complementics is a mobile data marketplace with SDK derived data from more than 1 Billion devices
GDPR
privacy sentisitve
CCPA
POI Location
1B
Deterministic
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Datastream Group
Based in USA
Datastream Group
Our Dedicated team is ready to create an innovative data solution that is tuned to your business needs.
Scale
large quantities
Accurate
constantly updated & verified
250M +
Full consumer profiles
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Gravy Analytics
Based in USA
Gravy Analytics
Gravy is the leading provider of real-world location intelligence. Its patented AdmitOne™ engine verifies consumer visits to millions of places, points-of-in...
100%
deterministic data
150+ MM
opted-in mobile devices
2K+ brands
represented

Frequently Asked Questions about Advertising

Learn everything about Advertising. Understand data sources, popular use cases, and data quality.

What is data-driven advertising?

Data-driven advertising refers to the use of automation and audience data that enable a scalable delivery of highly personalised communication to potential customers.

Why is data important in advertising?

Given a sufficient amount of data about the target audience marketers are able to customise their mass communication to reflect a near 1-on-1 conversation. When messaging becomes more personalised, the audience will engage with it better.

How to do data-driven advertising?

Data driven advertising, like all marketing starts with understanding the target audience. Data can help marketers to define the audience based on e.g. their straits related to their location or interests. With this knowledge based on data marketers can customise their communication to reflect a very personalised message that can be automatically triggered when a new prospect falls in to the predefined audience.