Best Data for Advertising

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Eugenio Caterino
Editor & Data Industry Expert
Data-driven advertising refers to the act of scalable communication that is automised and personalised through data. Most commonly used data types in advertising are audience, location and interest data. The use of data removes the guesswork and increases your ROI drastically.
Our Data Partners
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Vendigi

Coverage
USA
Canada
#Home by Vendigi provides data for all things home buyers, home sellers and home ownership. Discover a spectrum of data spanning the home ownership lifecycle – from buying a home, to living in/remodeling a home, to selling a home – each phase introduces coveted audiences for financial institutions, insurance, home & garden retailers, cable and telecom providers, and others. Our data is sourced from the nation's top Multiple Listing Systems (MLSs) and major broker sites including RE/MAX, Coldwell Banker, Century 21, and Sotheby's International. Discover home buyers seeking mortgages or new homeowners inclined to purchase cable service, home security, or a new patio set. Spanning beyond the mover, home improvement retailers or solar providers can target homeowners with plans to remodel or ones who have recently pulled out a home equity line of credit. Vendigi can provide the timeliest insight in consumer's largest purchases and transactions.
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SafeGraph

5.017 Reviews
Coverage
USA
UK
+248
V
Verified Buyer
5.0

We are using safegraph data to research on the foot traffic of airports in the U.S. We find it very helpful with lots of documentation. The customer support is awesome. You can post in the slack channel and got a response very quickly

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OnAudience

Coverage
USA
UK
+247
OnAudience.com is one of the biggest data providers in the world with a database that includes more than 50 billion of user profiles. We have developed proprietary DMP technology, which is serving to store, analyze and monetize data.
Taxonomy
+1600 segments
Coverage
Data from 200+ markets
Raw Data
To fuel your own engine!
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RIWI

Coverage
USA
UK
+247
RIWI is a global technology company that provides access to fast-changing consumer and citizen sentiment in any country in the world, including China. Our platform provides accurate and real-time data for improved decisions and to monitor and predict various issues and trends around the world.
229
Countries and Territories
80
Languages
1.6
Billion Respondents +
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Unacast

5.01 Review
Coverage
USA
UK
+248
V
Verified Buyer
Community Data Platforms
5.0

Leveraging geolocation data for Airport Planning. We provided a strong and successful case for adding flights to a medium sized airport. Two airlines added flights following the analysis. The successful pilot is being turned into a tool for airport administrators. In the tool, managers can see the origins and end destinations of travelers flowing through their terminals. They can also identify volume and type of leakage to other transportation terminals - both alternate airports and other modes of travel like bus and train. Gravy Analytics' data product showing visitations was optimal for this use case.

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Throtle

Coverage
USA
Partner with Throtle to maximize the impact of your healthcare digital strategy. Throtle offers valuable and effective identity solutions for the healthcare industry. We combine accuracy and reach with compliance at scale to empower your organization and validate patients and HCPs securely.
250M
US Individuals
CCPA
Privacy Compliant
100%
Deterministic Matching

Frequently Asked Questions about Advertising

Learn everything about Advertising. Understand data sources, popular use cases, and data quality.

What is data-driven advertising?

Data-driven advertising refers to the use of automation and audience data that enable a scalable delivery of highly personalised communication to potential customers.

Why is data important in advertising?

Given a sufficient amount of data about the target audience marketers are able to customise their mass communication to reflect a near 1-on-1 conversation. When messaging becomes more personalised, the audience will engage with it better.

How to do data-driven advertising?

Data driven advertising, like all marketing starts with understanding the target audience. Data can help marketers to define the audience based on e.g. their straits related to their location or interests. With this knowledge based on data marketers can customise their communication to reflect a very personalised message that can be automatically triggered when a new prospect falls in to the predefined audience.