Advertising
Data-driven advertising refers to the act of scalable communication that is automised and personalised through data. Most commonly used data types in advertising are audience, location and interest data. The use of data removes the guesswork and increases your ROI drastically.
Our Data Partners
248 countries covered
Test your ad, message or concept for effectiveness in ANY country (Africa, Europe, NA, LATAM, APAC) in the world.
Programmatic Advertising - Build Your Brand With FrescoData Audience Data ⎢10K+ Attributes
by FrescoData
45 mobile/TV applcation reach
100% targeted mobile/TV reach
106 countries covered
Full-service programmatic ad campaign custom audience building, creative, execution, measurement and revenue attribution.
All our programmatic campaigns ...
240 countries covered
6 years of historical data
Measure & improve the performance of ad placement domains. Discover actionable insights based on the world’s largest & most accurate source of ground truth d...
241M individuals
USA covered
3 months of historical data
HousingIQ contains data related to consumer housing attributes.
Gravy Analytics Custom Audience Creation USA & Canada -- intent audiences based on consumer visits to real-world places
by Gravy Analytics
150M MAUs in the US
100% deterministic data
2 countries covered
Work with a Gravy specialist to identify your unique targeting needs and have us build a custom audience that will enhance your campaign performance. Gravy ...
Consumer Marketing Database - U.S Coverage of 217M Individuals, 118M Households- Demographics, Housing, Interests, Income, Insurance, Occupation
by Speedeon Data
1K Data Attributes
100% Most accurate state and region data per {truth}set analysis
USA covered
Speedeon's Consumer Marketing Prospect Database contains more than 1,000 attributes on individuals and households, including lifestyle, family, finances, int...
AmeriBase
Based in USA
In an industry where mergers and acquisitions are the norms, a “status quo” data provider can be a really good thing. At Lighthouse, you can rest assured tha...
Segments
SafeGraph
Based in USA
SafeGraph is a data company that builds datasets on the physical world for teams at ESRI, Microsoft, Sysco, and Goldman Sachs. Our high-precision Places data...
POI in US and CAN
Brands in US and CAN
Fill Rates
AnalyticsIQ
Based in USA
AnalyticsIQ is a predictive marketing data company that creates data to understand the complete view of individuals - regardless of whether they are at home ...
OnAudience
Based in United Kingdom
OnAudience.com is one of the biggest data providers in the world with a database that includes more than 27 billion of anonymous user profiles. We have devel...
+1200 segments
Data from 200+ markets
To fuel your own engine!
Complementics
Based in USA
Complementics is a mobile data marketplace with SDK derived data from more than 1 Billion devices
privacy sentisitve
POI Location
Deterministic
Datastream Group
Based in USA
Our Dedicated team is ready to create an innovative data solution that is tuned to your business needs.
large quantities
constantly updated & verified
Full consumer profiles
Frequently Asked Questions about Advertising
Learn everything about Advertising. Understand data sources, popular use cases, and data quality.
What is data-driven advertising?
Data-driven advertising refers to the use of automation and audience data that enable a scalable delivery of highly personalised communication to potential customers.
Why is data important in advertising?
Given a sufficient amount of data about the target audience marketers are able to customise their mass communication to reflect a near 1-on-1 conversation. When messaging becomes more personalised, the audience will engage with it better.
How to do data-driven advertising?
Data driven advertising, like all marketing starts with understanding the target audience. Data can help marketers to define the audience based on e.g. their straits related to their location or interests. With this knowledge based on data marketers can customise their communication to reflect a very personalised message that can be automatically triggered when a new prospect falls in to the predefined audience.