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Advertising

Data-driven advertising refers to the act of scalable communication that is automised and personalised through data. Most commonly used data types in advertising are audience, location and interest data. The use of data removes the guesswork and increases your ROI drastically.

Top Data Products for Advertising

Find the right dataset, API, or database for Advertising.

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HousingIQ

by AnalyticsIQ
HousingIQ contains data related to consumer housing attributes.
Volume241M individuals, 118M households
Country
USA
History3 months of past data available
Use CasePersonalization, Programmatic Advertising + 3 more
Available Pricing:
Yearly subscription
Usage Based
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Venue Visit

by Skyhook
Skyhook can help retailers gain insights on customer loyalty and behaviors by gathering pre-visit behaviors, time spent inside the store, and post-visit behaviors.
Country
USA
History2 years of past data available
Use CaseRetail, Customer Acquisition + 3 more
Available Pricing:
One-off purchase
Monthly subscription
Yearly subscription
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Throtle Data Onboarding

by Throtle
Accurately reach prospects and customers online across multiple screens and devices.
Volume250 million individuals, 130 million households
Quality70% Average Match Rate, 100% Quality of Consumer Data - Truth{set} Truthscore™ Index
Country
USA
Belize
Bermuda
+ 10 more
History90 days of past data available
Use CaseOnline Marketing, Online Advertising + 4 more
Available Pricing:
One-off purchase
Monthly subscription
Yearly subscription
Usage Based
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Socio Streets

by DDS Digital Data Services
The study of small-scale markets is becoming increasingly important for many sales and planning operations. Socio Streets Germany offers valuable assistance here: extensive data on market potentia...
Country
Germany
France
Russia
+ 48 more
Use CaseAdvertising, Location-based Marketing + 3 more
Available Pricing:
One-off purchase
Yearly subscription
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Global Mobile Device Data

by StartApp
A large and varied set of data signals about 1B+ mobile devices worldwide.
Volume1B Devices
Quality100% Deterministic device data
Country
Australia
China
France
+ 246 more
History12 months of past data available
Use CaseInvestment Banking, Audience Segmentation + 3 more
Available Pricing:
One-off purchase
Monthly subscription
Yearly subscription
Usage Based
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AutoIQ

by AnalyticsIQ
AutoIQ contains data related to consumer vehicle purchases, preferences, ownership, and more.
Volume241M individuals, 118M households
Country
USA
History3 months of past data available
Use CasePersonalization, Programmatic Advertising + 3 more
Available Pricing:
Yearly subscription
Usage Based
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Premium Partner
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Datastream B2B from a B2B Platform

by Datastream Group
Datastream B2B from a B2B Platform
Country
USA
Use CaseData Matching, CRM Data Enrichment + 3 more
Available Pricing:
One-off purchase
Monthly subscription
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FleetBase®

by Dataforce
FleetBase provides over 100,000 fleet profiles in Germany which include varios information like car makes & models, preferd leasing company, address of the company incl. phone number, decision make...
Volume100K profiles
Country
Germany
History5 years of past data available
Use CaseLead Generation, Benchmarking + 2 more
Available Pricing:
Usage Based
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PLZ8 Germany and PLZ8 Germany XXL

by DDS Digital Data Services
For the success of a planning process, the correct geographical reference is as vital as the quality of the socio-economic data used. DDS and microm's detailed division of regions into PLZ8 boundar...
Volume80K records
Country
Germany
France
Russia
+ 48 more
Use CaseDigital Out-of-home (DOOH) Advertising, Location Intelligence + 3 more
Available Pricing:
One-off purchase
Yearly subscription
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Premium Partner
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Global Cell / Carrier / Telco Data Base

by StartApp
This global data set comprises close to 1B unique devices monthly with their mobile carrier data which includes the SIM MCC/MNC, cell tower data or carrier name. This data set is available for a...
Volume700M devices
Quality25% SIM MCC/MNC
Country
Australia
China
France
+ 246 more
History12 months of past data available
Use CaseMarket Research, Competitor Analytics + 3 more
Available Pricing:
One-off purchase
Monthly subscription
Yearly subscription
Usage Based
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Top Data Providers for Advertising

Compare the best vendors offering data for Advertising.

Based in United States of America

AnalyticsIQ is an offline marketing data creator and predictive analytics innovator. We are the first data company to consistently blend cognitive psychology with sophisticated data science to help...

Based in United States of America

Our Dedicated team is ready to create an innovative data solution that is tuned to your business needs.

Based in United States of America

Empowering brands with the most accurate 1:1 view of their customers, across channels and devices.

Based in United States of America

Founded in 2003, Skyhook invented the industry-standard hybrid positioning technology. Today, the company holds over 650 patents and has a global coverage network of over 5 billion Wi-Fi access po...

Based in United States of America

StartApp is a mobile data platform that enables partners to turn data into accurate insights. StartApp partners with 850K mobile applications, reaching over 1.5B users. By leveraging the power of 1...

Based in Germany

With our BI software, we help the automotive industry to better understand the market situation. We continuously measure new car registrations and changes of parc data in company fleets all over th...

Popular Data Types Used for Advertising

Explore the most commonly used data types for Advertising.

Frequently Asked Questions about Advertising

Learn everything about Advertising. Understand data sources, popular use cases, and data quality.

What is data-driven advertising?

Data-driven advertising refers to the use of automation and audience data that enable a scalable delivery of highly personalised communication to potential customers.

Why is data important in advertising?

Given a sufficient amount of data about the target audience marketers are able to customise their mass communication to reflect a near 1-on-1 conversation. When messaging becomes more personalised, the audience will engage with it better.

How to do data-driven advertising?

Data driven advertising, like all marketing starts with understanding the target audience. Data can help marketers to define the audience based on e.g. their straits related to their location or interests. With this knowledge based on data marketers can customise their communication to reflect a very personalised message that can be automatically triggered when a new prospect falls in to the predefined audience.