Advertising

Data-driven advertising refers to the act of scalable communication that is automised and personalised through data. Most commonly used data types in advertising are audience, location and interest data. The use of data removes the guesswork and increases your ROI drastically.
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RIWI Global Testing | Advertising and Message Testing (for any country in the world) 248 countries covered icon
248 countries covered
Test your ad, message or concept for effectiveness in ANY country (Africa, Europe, NA, LATAM, APAC) in the world.
Programmatic Advertising - Build Your Brand With FrescoData Audience Data ⎢10K+ Attributes 45 mobile/TV applcation reach  icon
45 mobile/TV applcation reach
Programmatic Advertising - Build Your Brand With FrescoData Audience Data ⎢10K+ Attributes 100% targeted mobile/TV reach icon
100% targeted mobile/TV reach
Programmatic Advertising - Build Your Brand With FrescoData Audience Data ⎢10K+ Attributes 106 countries covered icon
106 countries covered
Full-service programmatic ad campaign custom audience building, creative, execution, measurement and revenue attribution. All our programmatic campaigns ...
HousingIQ by AnalyticsIQ - Consumer Housing Data USA - 118 Households 241M individuals icon
241M individuals
HousingIQ by AnalyticsIQ - Consumer Housing Data USA - 118 Households USA covered icon
USA covered
HousingIQ by AnalyticsIQ - Consumer Housing Data USA - 118 Households 3 months of historical data icon
3 months of historical data
HousingIQ contains data related to consumer housing attributes.
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SafeGraph
Based in USA
SafeGraph
SafeGraph is a data company that builds datasets on the physical world for teams at ESRI, Microsoft, Sysco, and Goldman Sachs. Our high-precision Places data...
7.1M
POI in US and CAN
5,500+
Brands in US and CAN
>90%
Fill Rates
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AnalyticsIQ
Based in USA
AnalyticsIQ
AnalyticsIQ is a predictive marketing data company that creates data to understand the complete view of individuals - regardless of whether they are at home ...
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OnAudience
Based in United Kingdom
OnAudience
OnAudience.com is one of the biggest data providers in the world with a database that includes more than 27 billion of anonymous user profiles. We have devel...
Taxonomy
+1200 segments
Coverage
Data from 200+ markets
Raw Data
To fuel your own engine!
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Frequently Asked Questions about Advertising

Learn everything about Advertising. Understand data sources, popular use cases, and data quality.

What is data-driven advertising?

Data-driven advertising refers to the use of automation and audience data that enable a scalable delivery of highly personalised communication to potential customers.

Why is data important in advertising?

Given a sufficient amount of data about the target audience marketers are able to customise their mass communication to reflect a near 1-on-1 conversation. When messaging becomes more personalised, the audience will engage with it better.

How to do data-driven advertising?

Data driven advertising, like all marketing starts with understanding the target audience. Data can help marketers to define the audience based on e.g. their straits related to their location or interests. With this knowledge based on data marketers can customise their communication to reflect a very personalised message that can be automatically triggered when a new prospect falls in to the predefined audience.