Advertising

Data-driven advertising refers to the act of scalable communication that is automised and personalised through data. Most commonly used data types in advertising are audience, location and interest data. The use of data removes the guesswork and increases your ROI drastically.
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RIWI Global Testing | Advertising and Message Testing (for any country in the world) 248 countries covered icon
248 countries covered
Test your ad, message or concept for effectiveness in ANY country (Africa, Europe, NA, LATAM, APAC) in the world.
peekd display ad placement performance (>5mln ad placement domains by country & vertical) 240 countries covered icon
240 countries covered
peekd display ad placement performance (>5mln ad placement domains by country & vertical) 6 years of historical data icon
6 years of historical data
Measure & improve the performance of ad placement domains. Discover actionable insights based on the world’s largest & most accurate source of ground truth d...
HousingIQ by AnalyticsIQ - Consumer Housing Data USA - 122 Households 251M Individuals icon
251M Individuals
HousingIQ by AnalyticsIQ - Consumer Housing Data USA - 122 Households USA covered icon
USA covered
HousingIQ by AnalyticsIQ - Consumer Housing Data USA - 122 Households 3 months of historical data icon
3 months of historical data
HousingIQ contains data related to consumer housing attributes including home value, length of residence, pre-movers, and more.
Consumer Marketing Database - U.S Coverage of 217M Individuals, 118M Households- Demographics, Housing, Interests, Income, Insurance, Occupation 1K Data Attributes icon
1K Data Attributes
Consumer Marketing Database - U.S Coverage of 217M Individuals, 118M Households- Demographics, Housing, Interests, Income, Insurance, Occupation 100% Most accurate state and region data per {truth}set analysis icon
100% Most accurate state and region data per {truth}set analysis
Consumer Marketing Database - U.S Coverage of 217M Individuals, 118M Households- Demographics, Housing, Interests, Income, Insurance, Occupation USA covered icon
USA covered
Speedeon's Consumer Marketing Prospect Database contains more than 1,000 attributes on individuals and households, including lifestyle, family, finances, int...
Datastream Real Property and New Home Owners File USA - Property Ownership Data 104M records icon
104M records
Datastream Real Property and New Home Owners File USA - Property Ownership Data 88% match rate to demographics icon
88% match rate to demographics
Datastream Real Property and New Home Owners File USA - Property Ownership Data USA covered icon
USA covered
The Datastream Property Owners list offers comprehensive data for individuals possessing land, homes, corporate space, and all forms of property.
Site Selection Data - USA, UK, Canada | Business Listing Information and Foot-traffic, Visitor, and Demographic Aggregations | Business Location Data 8M POI icon
8M POI
Site Selection Data - USA, UK, Canada | Business Listing Information and Foot-traffic, Visitor, and Demographic Aggregations | Business Location Data 3 countries covered icon
3 countries covered
Site Selection Data - USA, UK, Canada | Business Listing Information and Foot-traffic, Visitor, and Demographic Aggregations | Business Location Data 3 years of historical data icon
3 years of historical data
Run a more accurate site selection process with SafeGraph Core Places and Patterns (foot-traffic) data. Accurate business location data on 10M+ POI.
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Vendigi
Based in USA
Vendigi
#Home by Vendigi provides data for all things home buyers, home sellers and home ownership. Discover a spectrum of data spanning the home ownership lifecycle...
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AmeriBase
Based in USA
AmeriBase
In an industry where mergers and acquisitions are the norms, a “status quo” data provider can be a really good thing. At Ameribase Digital by Lighthouse list...
Custom
Segments
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SafeGraph
Based in USA
SafeGraph
SafeGraph is a data company that builds datasets on the physical world for teams at ESRI, Microsoft, Sysco, and Goldman Sachs. Our high-precision Places data...
7.1M
POI in US and CAN
5,500+
Brands in US and CAN
>90%
Fill Rates
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AnalyticsIQ
Based in USA
AnalyticsIQ
AnalyticsIQ is a predictive marketing data company that creates data to understand the complete view of individuals - regardless of whether they are at home ...
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OnAudience
Based in United Kingdom
OnAudience
OnAudience.com is one of the biggest data providers in the world with a database that includes more than 27 billion of anonymous user profiles. We have devel...
Taxonomy
+1200 segments
Coverage
Data from 200+ markets
Raw Data
To fuel your own engine!
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Complementics
Based in USA
Complementics
Complementics is a mobile data marketplace with SDK derived data from more than 1 Billion devices
GDPR
privacy sentisitve
CCPA
POI Location
1B
Deterministic

Frequently Asked Questions about Advertising

Learn everything about Advertising. Understand data sources, popular use cases, and data quality.

What is data-driven advertising?

Data-driven advertising refers to the use of automation and audience data that enable a scalable delivery of highly personalised communication to potential customers.

Why is data important in advertising?

Given a sufficient amount of data about the target audience marketers are able to customise their mass communication to reflect a near 1-on-1 conversation. When messaging becomes more personalised, the audience will engage with it better.

How to do data-driven advertising?

Data driven advertising, like all marketing starts with understanding the target audience. Data can help marketers to define the audience based on e.g. their straits related to their location or interests. With this knowledge based on data marketers can customise their communication to reflect a very personalised message that can be automatically triggered when a new prospect falls in to the predefined audience.