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Best Data for Advertising

Data-driven advertising refers to the act of scalable communication that is automised and personalised through data. Most commonly used data types in advertising are audience, location and interest data. The use of data removes the guesswork and increases your ROI drastically.

Top Data Products for Advertising

Find the right dataset, API, or database for Advertising.

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HousingIQ

by AnalyticsIQ
HousingIQ contains data related to consumer housing attributes.
Volume241M individuals, 118M households
Country
USA
History3 months of past data available
Use CasePersonalization, Programmatic Advertising + 3 more
Available Pricing:
Yearly license
Usage-based
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Venue Visit

by Skyhook
Skyhook can help retailers gain insights on customer loyalty and behaviors by gathering pre-visit behaviors, time spent inside the store, and post-visit behaviors.
Country
USA
History2 years of past data available
Use CaseRetail, Customer Acquisition + 3 more
Available Pricing:
One-off purchase
Monthly license
Yearly license
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Custom Audience Creation

by Gravy Analytics
Work with a Gravy specialist to identify your unique targeting needs and have us build a custom audience that will enhance your campaign performance. Gravy Audiences can be customized based upon c...
Volume800 pre-existing syndicated audiences, 150M MAUs in the US
Quality100% deterministic data
Country
USA
Canada
History3 years of past data available
Use CaseAudience Targeting, B2B Advertising + 3 more
Starts at
$2 / CPM
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Premium Partner
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Lifesight App Usage Data

by Lifesight
App data linked to mobile advertiser IDs that can be used to understand app usage behaviour.
Volume242M Records
Quality50% Match Rate
Country
USA
China
Japan
+ 156 others
History12 months of past data available
Use CaseAudience Targeting, Mobile Measurements + 3 more
Starts at
$5,000 / month
Free sample available
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Throtle Data Onboarding

by Throtle
Accurately reach prospects and customers online across multiple screens and devices.
Volume250 million individuals, 130 million households
Quality70% Average Match Rate, 100% Quality of Consumer Data - Truth{set} Truthscore™ Index
Country
USA
Canada
Mexico
+ 10 others
History90 days of past data available
Use CaseOnline Marketing, Online Advertising + 4 more
Available Pricing:
One-off purchase
Monthly license
Yearly license
Usage-based
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Click Stream Data + PII (fully consented)

by Killi
Killi has a browser extension that allows consumers to put their clickstream data under their profile. The Killi profile contains MAID, Email, Age, Gender, and other variables. Killi is the only ...
Country
USA
Canada
Australia
+ 2 others
Use CaseRetail Analytics, Retail + 1 more
Pricing available upon request
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pH Segmentation Data

by HealthWise Data
HealthWise Data's proprietary product, pH Segmentation, groups every US adult into one of 14 clusters based on their overall health and likely engagement into the health systems.
Volume242 Million US Adults
Country
USA
History1 years of past data available
Use CaseAudience Segmentation, Marketing + 3 more
Pricing available upon request
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Self declared demographic data

by Complementics
Complementics offers SDK derived self declared age and gender data
Country
USA
Japan
Germany
+ 236 others
Use CaseTargeted Advertising, Advertising
Pricing available upon request
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POI + App Insights Data

by Intuizi
Allow Clients to see a slice of Market activity ahead of doing a media buy. - give clients direct feedback on where their current or future customers are visiting
Volume250M unique devices
Country
USA
United Kingdom
Canada
+ 1 others
History12 months of past data available
Use CaseRetail Analytics, Competitor Insights + 3 more
Starts at
$20 / month
Free sample available
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Data Stream (Raw Data Feeds)

by OnAudience
It contains raw data that has been extracted from the user’s browser behaviour. The data can be used as good source material for ad targeting rules, predictive research, and Big Data analysis. It's...
Volume3.08B Unique AppNexus IDs Globally / Month, 620M Unique Mobile IDs Globally / Month
Quality100% Nielsen Digital Ad Rating
Country
USA
China
Japan
+ 246 others
History30 days of past data available
Use CaseArtificial Intelligence (AI), CRM Data Enrichment + 1 more
Starts at
€5,000€4,500 / month
10% Datarade discount
Free sample available
20% revenue share
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Top Data Providers for Advertising

Compare the best vendors offering data for Advertising.

Based in United States of America

AnalyticsIQ is an offline marketing data creator and predictive analytics innovator. We are the first data company to consistently blend cognitive psychology with sophisticated data science to help...

Based in United Kingdom

OnAudience.com is one of the biggest data providers in the world with a database that includes more than 27 billion of anonymous user profiles. We have developed proprietary DMP technology, which i...

Based in United States of America

Complementics is a mobile data marketplace with SDK derived data from more than 1 Billion devices

Based in United States of America

Our Dedicated team is ready to create an innovative data solution that is tuned to your business needs.

Based in United States of America

Gravy is the leading provider of real-world location intelligence. Its patented AdmitOne™ engine verifies consumer visits to millions of places, points-of-interest and local events, providing unpre...

Based in United States of America

Empowering brands with the most accurate 1:1 view of their customers, across channels and devices.

Based in United States of America

Founded in 2003, Skyhook invented the industry-standard hybrid positioning technology. Today, the company holds over 650 patents and has a global coverage network of over 5 billion Wi-Fi access po...

Based in United States of America

StartApp is a mobile data platform that enables partners to turn data into accurate insights. StartApp partners with 850K mobile applications, reaching over 1.5B users. By leveraging the power of 1...

Based in Singapore

Lifesight is a data & analytics company specializing in real world intelligence. We collect, enrich and distribute high quality online and offline consumer behavioural data to help companies make b...

Based in Germany

With our BI software, we help the automotive industry to better understand the market situation. We continuously measure new car registrations and changes of parc data in company fleets all over th...

Popular Data Types Used for Advertising

Explore the most commonly used data types for Advertising.

Frequently Asked Questions about Advertising

Learn everything about Advertising. Understand data sources, popular use cases, and data quality.

What is data-driven advertising?

Data-driven advertising refers to the use of automation and audience data that enable a scalable delivery of highly personalised communication to potential customers.

Why is data important in advertising?

Given a sufficient amount of data about the target audience marketers are able to customise their mass communication to reflect a near 1-on-1 conversation. When messaging becomes more personalised, the audience will engage with it better.

How to do data-driven advertising?

Data driven advertising, like all marketing starts with understanding the target audience. Data can help marketers to define the audience based on e.g. their straits related to their location or interests. With this knowledge based on data marketers can customise their communication to reflect a very personalised message that can be automatically triggered when a new prospect falls in to the predefined audience.