Advertising

Data-driven advertising refers to the act of scalable communication that is automised and personalised through data. Most commonly used data types in advertising are audience, location and interest data. The use of data removes the guesswork and increases your ROI drastically.
Our Data Partners
RIWI Global Testing | Advertising and Message Testing (for any country in the world) 248 countries covered icon
248 countries covered
Test your ad, message or concept for effectiveness in ANY country (Africa, Europe, NA, LATAM, APAC) in the world.
Programmatic Advertising - Build Your Brand With FrescoData Audience Data ⎢10K+ Attributes 45 mobile/TV applcation reach  icon
45 mobile/TV applcation reach
Programmatic Advertising - Build Your Brand With FrescoData Audience Data ⎢10K+ Attributes 100% targeted mobile/TV reach icon
100% targeted mobile/TV reach
Programmatic Advertising - Build Your Brand With FrescoData Audience Data ⎢10K+ Attributes 106 countries covered icon
106 countries covered
Full-service programmatic ad campaign custom audience building, creative, execution, measurement and revenue attribution. All our programmatic campaigns ...
peekd display ad placement performance (>5mln ad placement domains by country & vertical) 240 countries covered icon
240 countries covered
peekd display ad placement performance (>5mln ad placement domains by country & vertical) 6 years of historical data icon
6 years of historical data
Measure & improve the performance of ad placement domains. Discover actionable insights based on the world’s largest & most accurate source of ground truth d...
HousingIQ by AnalyticsIQ - Consumer Housing Data USA - 122 Households 251M Individuals icon
251M Individuals
HousingIQ by AnalyticsIQ - Consumer Housing Data USA - 122 Households USA covered icon
USA covered
HousingIQ by AnalyticsIQ - Consumer Housing Data USA - 122 Households 3 months of historical data icon
3 months of historical data
HousingIQ contains data related to consumer housing attributes including home value, length of residence, pre-movers, and more.
Consumer Marketing Database - U.S Coverage of 217M Individuals, 118M Households- Demographics, Housing, Interests, Income, Insurance, Occupation 1K Data Attributes icon
1K Data Attributes
Consumer Marketing Database - U.S Coverage of 217M Individuals, 118M Households- Demographics, Housing, Interests, Income, Insurance, Occupation 100% Most accurate state and region data per {truth}set analysis icon
100% Most accurate state and region data per {truth}set analysis
Consumer Marketing Database - U.S Coverage of 217M Individuals, 118M Households- Demographics, Housing, Interests, Income, Insurance, Occupation USA covered icon
USA covered
Speedeon's Consumer Marketing Prospect Database contains more than 1,000 attributes on individuals and households, including lifestyle, family, finances, int...
Geojunxion Germany Kindergarden data set with more than 52.000 up-to-date addresses and contact data 52K records icon
52K records
Geojunxion Germany Kindergarden data set with more than 52.000 up-to-date addresses and contact data Germany covered icon
Germany covered
Geojunxion Germany Kindergarden data set with more than 52.000 up-to-date addresses and contact data 4 years of historical data icon
4 years of historical data
More than 52,000 geocoded addresses of kindergartens and day care centers in Germany including ID, name, address and XY coordinate, type of kindergarten, Num...
datarade.ai - Vendigi profile banner
Vendigi
Based in USA
Vendigi
#Home by Vendigi provides data for all things home buyers, home sellers and home ownership. Discover a spectrum of data spanning the home ownership lifecycle...
datarade.ai - AmeriBase profile banner
AmeriBase
Based in USA
AmeriBase
In an industry where mergers and acquisitions are the norms, a “status quo” data provider can be a really good thing. At Ameribase Digital by Lighthouse list...
Custom
Segments
Multi
Channel
125
Years of Experience
datarade.ai - SafeGraph profile banner
SafeGraph
Based in USA
SafeGraph
SafeGraph is a data company that builds datasets on the physical world for teams at ESRI, Microsoft, Sysco, and Goldman Sachs. Our high-precision Places data...
7.1M
POI in US and CAN
5,500+
Brands in US and CAN
>90%
Fill Rates
datarade.ai - Blue Mail Media profile banner
Blue Mail Media
Based in USA
Blue Mail Media
Blue Mail Media's customized data marketing solutions will help businesses to thrive good results and achieve better ROI of marketing campaigns.
10 Yrs
Experience
4K
Clients Served
100M+
Business Records
datarade.ai - BoldData profile banner
BoldData
Based in Netherlands
BoldData
With unbeatable locally sourced data, skilled data experts and smart technology, we help tech start-ups, multinationals and non-profits to unlock the power o...
GDPR-proof
Data you can trust
> 250M
companies worldwide
> 2,000
happy customers
datarade.ai - FrescoData profile banner
FrescoData
Based in USA
FrescoData
FrescoData is a full-service data and marketing agency. It is a primary source of consumer and business data, identity data and analytics, and offers end-to-...
175+
Countries
200+MM
B2B Contacts
10,000+
People Data Attributes

Frequently Asked Questions about Advertising

Learn everything about Advertising. Understand data sources, popular use cases, and data quality.

What is data-driven advertising?

Data-driven advertising refers to the use of automation and audience data that enable a scalable delivery of highly personalised communication to potential customers.

Why is data important in advertising?

Given a sufficient amount of data about the target audience marketers are able to customise their mass communication to reflect a near 1-on-1 conversation. When messaging becomes more personalised, the audience will engage with it better.

How to do data-driven advertising?

Data driven advertising, like all marketing starts with understanding the target audience. Data can help marketers to define the audience based on e.g. their straits related to their location or interests. With this knowledge based on data marketers can customise their communication to reflect a very personalised message that can be automatically triggered when a new prospect falls in to the predefined audience.