Frequently Asked Questions about Advertising
What is data-driven advertising?
Data-driven advertising refers to the use of automation and audience data that enable a scalable delivery of highly personalised communication to potential customers.
Why is data important in advertising?
Given a sufficient amount of data about the target audience marketers are able to customise their mass communication to reflect a near 1-on-1 conversation. When messaging becomes more personalised, the audience will engage with it better.
How to do data-driven advertising?
Data driven advertising, like all marketing starts with understanding the target audience. Data can help marketers to define the audience based on e.g. their straits related to their location or interests. With this knowledge based on data marketers can customise their communication to reflect a very personalised message that can be automatically triggered when a new prospect falls in to the predefined audience.