Vendigi

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About

#Home by Vendigi provides audience data for all things home buyers, home sellers and home ownership. Discover a spectrum of audiences spanning the home ownership lifecycle – from buying a home, to living in/remodeling a home, to selling a home – each phase introduces coveted audiences for financial institutions, insurance, home & garden retailers, cable and telecom providers, and others.

Our 1st-party audiences are sourced from the nation’s top Multiple Listing Systems (MLSs) and major broker sites including RE/MAX, Coldwell Banker, Century 21, and Sotheby’s International. Discover home buyers seeking mortgages or new homeowners inclined to purchase cable service, home security, or a new patio set. Spanning beyond the mover, home improvement retailers or solar providers can target homeowners with plans to remodel or ones who have recently pulled out a home equity line of credit. Vendigi can provide the timeliest insight in consumer’s largest purchases and transactions.

Headquarter
United States of America

Data Offering

Pricing

Vendigi supports several pricing models:

CPM - pricing set within Vendigi’s partner DMPs

Subscription - for a monthly fee access to some or all of Vendigi data.

Use Cases

Mortgage and Insurance - Vendigi can identify a potential home buyer as they begin their home search on-line before they start working with an agent.

Home Improvement - ability to identify consumers remodeling their current home, wanting to fix up their home before selling it, or buying a home in need of remodeling.

Cable, Internet, Telco, Home Security - identify consumers in the process of buying a new home or just moved into a new home who are in need cable, Internet and/or telephone services.

Moving Services

Geo Coverage

Europe (2)
France
United Kingdom
North America (2)
Canada
United States of America

Data Sources & Collection

We capture, curate, and activate data from the source supporting over 80% of all real estate activity in the country. These highly guarded systems introduce proprietary first-party audiences from real estate broker websites, multiple listing systems, real estate transaction management platforms, and loan origination systems. #Home audiences also include fact-based homeowner audience segments that originate from offline sources covering 99.8% of U.S. households with a proven track record in marketing lift.

Key Differentiators

What differentiates Vendigi data? Our close ties with the industry insiders including the MLS (Multiple Listing Services) and top real estate brokers. Our data comes from the source and provides the earliest indicators of consumers buying, selling or remodeling a home or property.

Data Privacy

Privacy Policies are required to be in place on the websites Vendigi gathers data. Vendigi can provide details upon request.

Vendigi has worked closely with our DMP partners on GDPR and other privacy requirements.

Integrations

Logo of DataXu integration
Logo of LiveRamp IdentityLink™ Data Store integration
Logo of Lotame Data Exchange integration
Logo of MediaMath integration
Logo of Oracle Data Marketplace (BlueKai) integration
Logo of Salesforce Audience Studio (fka Krux DMP) integration
Logo of The Trade Desk integration

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Frequently asked questions about Vendigi

What does Vendigi do?

#Home by Vendigi provides audience data for all things home buyers, home sellers and home ownership. Discover a spectrum of audiences spanning the home ownership lifecycle – from buying a home, to living in/remodeling a home, to selling a home – each phase introduces coveted audiences for financial institutions, insurance, home & garden retailers, cable and telecom providers, and others. Our 1st-party audiences are sourced from the nation’s top Multiple Listing Systems (MLSs) and major broker sites including RE/MAX, Coldwell Banker, Century 21, and Sotheby’s International. Discover home buyers seeking mortgages or new homeowners inclined to purchase cable service, home security, or a new patio set. Spanning beyond the mover, home improvement retailers or solar providers can target homeowners with plans to remodel or ones who have recently pulled out a home equity line of credit. Vendigi can provide the timeliest insight in consumer’s largest purchases and transactions.

How much does Vendigi cost?

Vendigi supports several pricing models: CPM - pricing set within Vendigi’s partner DMPs Subscription - for a monthly fee access to some or all of Vendigi data.

What kind of data does Vendigi have?

Audience Data, Shopping Intent Data, In-Market Audience Data, and Home Ownership Data

How does Vendigi collect data?

We capture, curate, and activate data from the source supporting over 80% of all real estate activity in the country. These highly guarded systems introduce proprietary first-party audiences from real estate broker websites, multiple listing systems, real estate transaction management platforms, and loan origination systems. #Home audiences also include fact-based homeowner audience segments that originate from offline sources covering 99.8% of U.S. households with a proven track record in marketing lift.

What’s Vendigi’s data privacy policy?

Privacy Policies are required to be in place on the websites Vendigi gathers data. Vendigi can provide details upon request. Vendigi has worked closely with our DMP partners on GDPR and other privacy requirements.

What are the best use cases for Vendigi’s data?

Mortgage and Insurance - Vendigi can identify a potential home buyer as they begin their home search on-line before they start working with an agent. Home Improvement - ability to identify consumers remodeling their current home, wanting to fix up their home before selling it, or buying a home in need of remodeling. Cable, Internet, Telco, Home Security - identify consumers in the process of buying a new home or just moved into a new home who are in need cable, Internet and/or telephone services. Moving Services

What platforms is Vendigi integrated with?

MediaMath, The Trade Desk, DataXu, LiveRamp IdentityLink™ Data Store, Salesforce Audience Studio (fka Krux DMP), Oracle Data Marketplace (BlueKai), and Lotame Data Exchange

What do you need?