What is B2C Contact Data? Best Datasets & Databases for B2C Leads

B2C Contact Data Explained

Every business has its specific audience, whether it’s B2C, B2B or D2C. They are the final users of the business’s products and or services. They are all considered and regarded as contacts. Contact data provides intelligence on the contacts’ communication channels. It can be phone numbers, email address, social media accounts, and home or work address.

B2C Contact Data is used by businesses for marketing and sales purposes, such as targeting specific demographics, personalizing communication, and generating leads.

How is B2C Contact Data collected?

B2C contact can be collected online and offline. B2C contact data is mostly collected on a physical basis via user input capture forms and surveys, gathered using web scraping tools. Other methods include collating data from records, social media, as well as web content. These are all viable and scalable means of collecting B2C contact data. Another means of B2C contact data collection from in-person market research: events also provide a good source of contact data collection. Test groups and focus groups, trade shows and fairs, conferences, conventions, seminars, workshops, surveys, questionnaires, interviews and polls are all events where B2C contact data can be collected.

What are the attributes of B2C Contact Data?

Attributes of B2C contact data include:

• Phone number
• Email address
• Social media accounts
• IP address
• Home/work address.

What is B2C Contact Data used for?

B2C contact data is useful in the improvement of marketing strategy at all stages. Contact data is the bridge between users of the data and those who appear in the dataset, and so the data is the first step in B2C lead generation. It is also useful in audience segmentation, building personas and consumer profiles based on demographics, branding and brand affinity analytics. B2C contact data is useful to variety of users, such as sales teams, marketers, product developers and business owners as well. It is useful in other cases as well, such as multichannel marketing, data enrichment, and customer identity verification/KYC.

How can a user assess the quality of B2C Contact Data?

Data quality evaluation of B2C contact data relies largely on a perfect understanding of the methods and techniques of contact data collection - check that your B2C contact data provider uses robust methods and sources for collecting the data. Verifying data quality for contact data helps to determine usefulness. It is also important to note that data of this sort is personalised to the user, and so one dataset may not necessarily contain the right B2C contact data for one business, but may be ideal for a different business. Generally speaking, when assessing the quality of B2C contact data, certain key factors should be considered: accuracy, incomplete entries (errors and omissions), duplication of data are all to be avoided. Ask for a B2C contact data sample before you buy data to check that the data is of the quality you need.