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50+ Results

Lifesight Identity Data | Global coverage with 1 Billion devices

by Lifesight
Fresh and accurate identity linkage data that allows first party data owners to extend the reach of their ... Our identity dataset allows users to match their first party data in a safe and privacy compliant manner
Available for 107 countries
1.06B Device to HEM (Hashed Email)
2 years of historical data
50% Device to HEM (Hashed Email) Matching
Starts at
$3,000 / month
Free sample available

Onemata Cross-Device Identity Resolution US & International (MAID <>HEM)

by Onemata
Say goodbye to 3rd party cookies and hello to first party identity markers. ... Our Device Linkage Data Solutions provides more connectivity for MAID to HEMs for US & International
Available for 42 countries
757 million total emails available for matching
2 years of historical data
100% Mobile Device Match
Available Pricing:
One-off purchase
Monthly License
Yearly License
Free sample available - Datastream Group profile banner
Datastream Group
Based in USA
Datastream Group
Our Dedicated team is ready to create an innovative data solution that is tuned to your business needs.
large quantities
constantly updated & verified
250M +
Full consumer profiles - Reklaim profile banner
Based in USA
Reklaim is the only company in the world allowing consumers control and transparency on their data. With an ecosystem of 150+ million profiles, when purchasi...
Coverage - BIGDBM profile banner
Based in USA
BBIGDBM provides software development on top of highly accurate Big Data.
1 Billion
Online & Offline Identifiers
Identity Resolution Graph
Data Market - Throtle profile banner
Based in USA
Empowering brands with the most accurate 1:1 view of their customers, across channels and devices.
US Individuals
Privacy Compliant
Deterministic Matching - FrescoData profile banner
Based in USA
FrescoData is a full-service data and marketing agency. It is a primary source of consumer and business data, identity data and analytics, and offers end-to-...
B2B Contacts
People Data Attributes - Lifesight profile banner
Based in Singapore
Lifesight is a data & analytics company specializing in customer intelligence. We collect, enrich and distribute high quality online and offline consumer beh...
3.6 B
Event per Day
1.2 B
Consumer Profiles
Brands Tracked

The Ultimate Guide to Identity Data 2021

Learn about identity data analytics, sources, and collection.

What is Identity Data?

Digital marketing is transforming into an increasingly personalized initiative. This is owing to the fact that the more informed consumer wants to receive marketing messages that resonate with them in terms of needs and tastes. As such, the fuel for that kind of personalized information is identity data. Identity data refers to personal information and contact details of online consumers that uniquely identifies them and their projected interests and needs that can be used by marketers to design target-oriented ad campaigns.

How is Identity Data collected?

The technological advancement in the field of marketing has made the collection of identity data as simple as clicking a button. Advanced algorithms have been designed and incorporated into the web browsing software to help collect data from people that are viewed by marketers as potential consumers. Digital advertisers have teamed up to collect open source identity data from cookies pooled from some of the martech industry’s major independent DSPs and audience targeting platforms. Furthermore, social media platforms such as Facebook have transformed to become the biggest sources of identity data from which identity graphs have been built. Lastly, businesses are using multiple tools that store some form of customer information. Such systems include Customer Relations Management (CRM), Email, Ecommerce, Point-of-Sale, and Social Media Tools that can be used to amass customer identity information.

What are the attributes of Identity Data?

Identity data includes several unique identifiers such as:

• Personal customer information – name, date of birth, social security number, and address.
• Contact details – physical location, phone number details, email, and fax information.
• Transactions data – credit/debit card details, modes of payment for each consumer.
• Ad interactions details – identity information about how each potential consumer interacts with ads.

What is Identity Data used for?

From identity data, marketers create unique profiles that identify each potential customer. From these personal profiles, marketers can design identity graphs that can further aid in identity resolution so that each potential customer is accurately identified for marketing initiatives. Through identity resolution, marketers can connect many different identifiers from multiple platforms and devices in real-time to enable people-based targeting, personalization, and measurement. Thus, in a nutshell, identity data fosters personalized customer service, personalized in-app experiences, and delivery of effective promotions.

What are the quality indicators of Identity Data?

The art of assessing the quality of identity data involves the user making use of advanced mechanisms to ascertain the quality or accuracy of the data. Guided by the purpose for which identity data is designed, the aspect of accuracy is important in depicting the unique identifiers for each consumer with surgical precision. Inaccurate identity information about a potential customer may result in wasted resources when pushing targeted messages that do not exactly resonate with the targeted person. Furthermore, the accuracy of identity data fosters real-time interaction with potential customers. Thus, a user of identity data ought to ascertain that the data is up-to-date if they’re to gain any meaningful insight from it.

Who are the best Identity Data providers?

Finding the right Identity Data provider for you really depends on your unique use case and data requirements, including budget and geographical coverage. Popular Identity Data providers that you might want to buy Identity Data from are Datastream Group, Reklaim, BIGDBM, Throtle, and FrescoData.

Where can I buy Identity Data?

Data providers and vendors listed on Datarade sell Identity Data products and samples. Popular Identity Data products and datasets available on our platform are Lifesight Identity Data | Global coverage with 1 Billion devices by Lifesight, Identity Graph Data USA by Datastream Group (MAIDs matched to PII) by Datastream Group, and Adstra Identity Graph | People Identity Data USA (HEM, MAID) by Adstra.

How can I get Identity Data?

You can get Identity Data via a range of delivery methods - the right one for you depends on your use case. For example, historical Identity Data is usually available to download in bulk and delivered using an S3 bucket. On the other hand, if your use case is time-critical, you can buy real-time Identity Data APIs, feeds and streams to download the most up-to-date intelligence.

What are similar data types to Identity Data?

Identity Data is similar to Environmental Data, B2B Data, Energy Data, Real Estate Data, and Geospatial Data. These data categories are commonly used for Identity Resolution and Data Onboarding.

What are the most common use cases for Identity Data?

The top use cases for Identity Data are Identity Resolution, Data Onboarding, and Data Enrichment.