What is Identity Data? Examples, Datasets and Providers
- Overview
- Datasets
- Providers
- Use Cases
- Attributes
- FAQ
- Overview
- Datasets
- Providers
- Use Cases
- Attributes
- FAQ
What is Identity Data?
Digital marketing is transforming into an increasingly personalized initiative. This is owing to the fact that the more informed consumer wants to receive marketing messages that resonate with them in terms of needs and tastes. As such, the fuel for that kind of personalized information is identity data. Identity data refers to personal information and contact details of online consumers that uniquely identifies them and their projected interests and needs that can be used by marketers to design target-oriented ad campaigns.
What Are Examples of Identity Data?
Identity Data is used for various purposes including identity verification, authentication, fraud prevention, and personalization of services. Examples of identity data include:
- Full Name: First name, middle name, and last name of the individual.
- Date of Birth: Birthdate for age and identity verification.
- Address: Residential address, including street, city, state, and postal code.
- Email Address: Primary email used for communication and authentication.
- Phone Number: Contact number, often used for two-factor authentication.
- Social Security Number (SSN): Unique identifier for legal and financial purposes.
- Passport Number: International identification for travel and legal purposes.
- Biometric Data: Unique physical attributes, such as fingerprints or facial recognition.
- Usernames and Online IDs: Account names and IDs for digital identification.
Editor's Pick
Best Identity Databases & Datasets
Here is our curated selection of top Identity Data sources. We focus on key factors such as data reliability, accuracy, and flexibility to meet diverse use-case requirements. These datasets are provided by trusted providers known for delivering high-quality, up-to-date information.
Factori Identity Data | One Billion+ Identity Linkages, Validation and resolution Data|
Identity Data | Enrichment | Appends | Enhancements | B2B and B2C
Identity Data: Unique IDs , UID 2.0 and Hashed Emails
Alesco Email Database - Identity Data - 2.3+ Billion US email records - available for identify resolution and appending!
Identity Data | Media Executives in North America | Verified LinkedIn Profiles for 700M+ Professionals | Best Price Guarantee
AI & ML Training Data | 148MM+ U.S Identities for Model Training | Identity Resolution | Identity Verification
Re-ID Data | 600,000 ID | CCTV Data |Computer Vision Data| Identity Data| AI Datasets
Identity Data, Consumer Demographic Append (Income, Home Value, Financial Data, etc) API, USA, CCPA Compliant
1datapipe | Identity Data | MENA | 182M Verified Profiles Across 5 Countries for KYC, Compliance, and Risk Intelligence 1datapipe
Identity Linkage Data | MAID to HEM and FLIP | Global
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Top Identity Data Providers & Companies
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VisitIQ™
CoverageUSAVWe have purchased data for marketing from DrivenIQ as well as used their incredible capture tech to nurture our website traffic efficiently and accurately. Surprised at the granular accuracy of the data we inspect regularly from them.
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Redmob
CoverageUSACanada+162VDiving into the world of data-driven advertising with Redmob has been a game-changer. Their real-time, global data solutions enable me to build scalable audiences effortlessly. What truly sets them apart is the personalized support, turning data into a powerful ally in crafting successful advertising strategies.
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Factori
CoverageUSAUK+247BMobility data was used to track where people flock during quarantine, and to understand how people moved out of the urban centers and to the provinces. Might also be used for retail clients to understand what adjustments are needed to adapt better to the situation.
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Unacast
CoverageUSAUK+248VLeveraging geolocation data for Airport Planning. We provided a strong and successful case for adding flights to a medium sized airport. Two airlines added flights following the analysis. The successful pilot is being turned into a tool for airport administrators. In the tool, managers can see the origins and end destinations of travelers flowing through their terminals. They can also identify volume and type of leakage to other transportation terminals - both alternate airports and other modes of travel like bus and train. Gravy Analytics' data product showing visitations was optimal for this use case.
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DRAKO
CoverageUSAUK+248Drako Data is your trusted partner for value-added geolocation data solutions. We enhance and simplify data extraction, enabling clients to gain insights quickly and efficiently. Our aim is to empower your data-driven decision-making, driving your business forward.CCPACompliantSDKSourced Data5 YearsLookback -
Alesco Data
CoverageUSAVWe've collaborated with Alesco for several months now, and I have nothing but praise for their services. Their team is absolutely outstanding. Our requirements for data were quite stringent, yet they not only met but exceeded our expectations. If you're in need of a reliable provider who delivers exceptional service when it matters most, don't hesitate to choose them.
Popular Use Cases for Identity Data
Identity Data is essential for a wide range of business applications, offering valuable insights and driving opportunities across industries. Below, we have highlighted the most significant use cases for Identity Data.
Main Attributes of Identity Data
Below, we outline the most popular attributes associated with this type of data—features that data buyers are actively seeking to meet their needs.
| Attribute | Type | Description | Action |
|---|---|---|---|
| String | The first name of a contact. | View 112 datasets | |
| String | The last name (surname) of a contact. | View 112 datasets | |
| String | The name of a state. | View 106 datasets | |
| String | The approx. number of employees working for a company. | View 105 datasets | |
| String | The name of a city. | View 99 datasets | |
| String | The postal code of an address. | View 98 datasets |
Frequently Asked Questions
How is the Quality of Identity Data Maintained?
The quality of Identity Data is ensured through rigorous validation processes, such as cross-referencing with reliable sources, monitoring accuracy rates, and filtering out inconsistencies. High-quality datasets often report match rates, regular updates, and adherence to industry standards.
How Frequently is Identity Data Updated?
The update frequency for Identity Data varies by provider and dataset. Some datasets are refreshed daily or weekly, while others update less frequently. When evaluating options, ensure you select a dataset with a frequency that suits your specific use case.
Is Identity Data Secure?
The security of Identity Data is prioritized through compliance with industry standards, including encryption, anonymization, and secure delivery methods like SFTP and APIs. At Datarade, we enforce strict policies, requiring all our providers to adhere to regulations such as GDPR, CCPA, and other relevant data protection standards.
How is Identity Data Delivered?
Identity Data can be delivered in formats such as CSV, JSON, XML, or via APIs, enabling seamless integration into your systems. Delivery frequencies range from real-time updates to scheduled intervals (daily, weekly, monthly, or on-demand). Choose datasets that align with your preferred delivery method and system compatibility for Identity Data.
How Much Does Identity Data Cost?
The cost of Identity Data depends on factors like the datasets size, scope, update frequency, and customization level. Pricing models may include one-off purchases, monthly or yearly subscriptions, or usage-based fees. Many providers offer free samples, allowing you to evaluate the suitability of Identity Data for your needs.
What Are Similar Data Types to Identity Data?
Identity Data is similar to other data types, such as Consumer Behavior Data, Audience Data, Panel Survey Data, CPG Data, and Consumer Purchase Data. These related categories are often used together for applications like Audience Targeting and Identity Resolution.
