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Best Identity Datasets, Databases & APIs

What is Identity Data?

Identity data is information on people or groups of users in a company or geographical area. It includes information on a user profile like full names, contact details, address, and employment status. Datarade helps you find identity data APIs, datasets, and databases. Learn more

50+ Results
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Factori Identity Data | Global coverage with 1 Billion devices

by Factori
Fresh and accurate identity linkage data that allows first party data owners to extend the reach of their ... Our identity dataset allows users to match their first party data in a safe and privacy compliant manner
Available for 247 countries
1.06B Device to HEM (Hashed Email)
2 years of historical data
100% Device to Partner ID Matching
Starts at
$8,000 / month
Free sample preview
Free sample available
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BIGDBM USA Consumer, Demographic, Interest Database, Property and Intender FIle

by BIGDBM
We use state-of-the-art AI to help identity and match records. ... with our consumer data resulting in higher accuracy.
Available for 1 countries
Available Pricing:
One-off purchase
Monthly License
Yearly License
Usage-based
Start icon4.9(2)

Factori Identity Graph Via API

by Factori
Fresh and accurate identity linkage data that allows first party data owners to extend the reach of their ... We utilize multiple data points to deterministically or probabilistic match a user to an identity.
Available for 249 countries
2 years of historical data
Starts at
$5,000$4,500 / month
Free sample preview
10% Datarade discount
Free sample available

Roq.ad Public Cross-Device Identity Graph⎢Identity Data for USA, Germany, Poland

by Roq.ad
Roq.ad Public Cross-Device Identity Graph is a Cross-Device data product that covers data deduplication ... Roq.ad Public Cross-Device Identity Graph is a Cross-Device data product that covers data deduplication
Available for 3 countries
Pricing available upon request

BDEX Identity Graph for Identity Resolution⎢USA⎢900M Identity Linkages

by BDEX
Identity graph with over 900M MAID-MD5/SHA256 identity linkages and over 500M monthly uniques. ... Over 900M MAID-MD5/SHA256 identity linkages. Over 500M monthly uniques.
Available for 1 countries
900M identity linkages (MAID-MD5/SHA256)
Available Pricing:
Monthly License
Yearly License
Start icon4.8(3)

100 Million US Hashed Emails (HEM) to Raw Email to Mobile Number to Address to Person Linkage - HEM Linkage - Hashed Email Linkage - Identity Graph

existing datasets, or building your identity graph. ... Get access to our highly unique USA-based hashed email linkage data.
Available for 1 countries
105 Million Hashed Emails
2 years of historical data
100% Raw Email Match Rate
Starts at
$10,000 / purchase
Free sample preview
Free sample available

DrivenIQ, US, HH Consumer Identity Graph | Website Visitor Resolution

DIQ Identity Graph is built via a 23-step data science routine blending individually compiled data with ... Our Super Identity Graph, and linked Validated PII, provide a turnkey data solution for identifying and
Available for 1 countries
30 years of historical data
40% website visitor identity resolution rate
Available Pricing:
One-off purchase
Monthly License
Yearly License
Usage-based
Free sample preview
Free sample available

Identity Graph Data USA by Datastream Group (MAIDs matched to PII)

Perfect for Identity Graphs Identity, especially online, well, it’s complicated. ... example, behavior like browsing on a phone and making a related purchase on a tablet creates a lot of data
Available for 1 countries
900M records
48 months of historical data
100% match rate
Starts at
$2$1.90 / purchase
5% Datarade discount
Free sample available

Adstra Identity Graph | People Identity Data USA (HEM, MAID)

by Adstra
A Person based identity graph that links 1st and 2nd party data for brands and advertising partners, ... A Person based identity graph that links 1st and 2nd party data for brands and advertising partners,
Available for 1 countries
1.1B Cookies
Pricing available upon request

Identity Linkage Data (HEM<>MAID<>IP<>timestamp) data records (US only)

Scanbuy collects approx. 300M unique masked identity data linkages per day (HEM<>MAID<>IP<>timestamp) ... Scanbuy collects approx. 300M unique masked identity data linkages per day (HEM<>MAID<>IP<>timestamp)
Available for 2 countries
Pricing available upon request

More Identity Data Products

Discover related identity data products.
255M Individuals
56% Records with Emails
USA covered
Loaded with a deep array of demographic and psychographic data elements, our proprietary Consumer Database has all the data points you need to drive effectiv...
105 Million Hashed Emails
100% Raw Email Match Rate
USA covered
Over 100 million hashed emails (HEM) linked to raw emails, mobile numbers, personal addresses, person's names, and more. Get access to our highly unique ...
155 Million
95% Match Confidence
USA covered
New Property owners are captured each month through the US. Find people by location, mortgage information, number of properties owned. Many demographic fie...
200 Million
70% Accuracy (approx.)
36 countries covered
Get Contact Direct Dial/Cell Phone Number for Your Targeted Prospects| Real-time Verified Contact Phone Number
60M Business professionals
USA covered
Provide consumer email and name and get back business person information and business firmographics.
240M Households
USA covered
30 years of historical data
Custom audiences for digital onboarding, direct mail, and other marketing use cases. 100% privacy compliant, Shelby Act, CCPA, GDPR. Tiered volume pricing op...
1B Records
95% accuracy
249 countries covered
Techsalerator global Consumer Database covers consumer demographic and contact information on worldwide scale.
USA covered
US Data Corporation’s consumer database is the most comprehensive set of consumer lists available, encompassing more than 98% of all Americans.
3.5B total records
75% match rate
62 countries covered
US and International MAID to Hashed Email Feed. Approx. 122MM US records daily. MAID is a unique identifier for a device or user. One user is typically assoc...
USA covered
3 years of historical data
United States Consumer List Database with full contact information, including; Addresses, Telephone, Email Address, Location, Income, Net Worth, Home Ownersh...
450M CTV user profiles
116 countries covered
30 days of historical data
OnAudience provide CTV data and segments based on users' activity within TV apps. Our taxonomy includes diversified categories: • interests in specific ...
598M Phone Numbers
94% US coverage of all phones
USA covered
Phone Data Drives Identity Resolution Using phone numbers to link records and resolve identities give marketers powerful insight into the complete 360-deg...
96.8M Average Anonymous IPs
90% Horizontal Accuracy
249 countries covered
We build CTV graphs by identifying household users across devices and analyzing their data characteristics to determine their intent and interests, allowing ...
240M Households
USA covered
30 years of historical data
Custom audiences for digital onboarding, direct mail, and other marketing use cases. 100% privacy compliant, Shelby Act, CCPA, GDPR. Tiered volume pricing op...
USA covered
With automation comes efficiencies, upload disparate sets of 0P and/or 1P data; turn unstructured information into useable audiences. DIQ can append 500+ dem...
40% website visitor identity resolution rate
USA covered
30 years of historical data
DIQ Identity Graph is built via a 23-step data science routine blending individually compiled data with extensive behavior + transaction activity, using a de...
60 Million People
25% National Coverage
USA covered
Identity resolution is the connecting of different identifiers such as MAIDs, IPs, cookies & hashed emails across devices and touch points to enable you to b...
98% US HH Coverage
USA covered
30 years of historical data
Leveraging OP|1P|3P data, our double opt-in consumer data approach creates Ad/MarTech targeting reach and attribution efficiencies in a compliant manner. Thi...
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Factori
Based in USA
Factori
Factori is a flexible and adaptable data provider. We help you make smarter decisions and build better solutions based on real world location data.
5.2 B
Event per Day
1.6 B
Consumer Profiles
7000+
Brands Tracked
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BIGDBM
Based in USA
BIGDBM
BIGDBM provides software development on top of highly accurate Big Data.
1 Billion
Online & Offline Identifiers
Validated
Identity Resolution Graph
Self-Serve
Data Market
Roq.ad
Based in Germany
Roq.ad
Identify and reach people across all of their digital devices. Roq.ad’s cutting-edge, proprietary Cross-Device technology – compliant with strict European co...
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Throtle
Based in USA
Throtle
Empowering brands with the most accurate 1:1 view of their customers, across channels and devices.
250M
US Individuals
CCPA
Privacy Compliant
100%
Deterministic Matching
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Retargetly
Based in USA
Retargetly
Retargetly is the only Data Platform focused on building addressable audience solutions for brands and publishers south of the US-Mexico border. We aren't an...
1.4b
devices
380m
people
110b
data events
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MediaWallah
Based in USA
MediaWallah
MediaWallah is an Identity data company focused on providing brands a comprehensive set of products and services to help them manage Identity across channels.

The Ultimate Guide to Identity Data 2022

Learn about identity data analytics, sources, and collection.

What is Identity Data?

Digital marketing is transforming into an increasingly personalized initiative. This is owing to the fact that the more informed consumer wants to receive marketing messages that resonate with them in terms of needs and tastes. As such, the fuel for that kind of personalized information is identity data. Identity data refers to personal information and contact details of online consumers that uniquely identifies them and their projected interests and needs that can be used by marketers to design target-oriented ad campaigns.

How is Identity Data collected?

The technological advancement in the field of marketing has made the collection of identity data as simple as clicking a button. Advanced algorithms have been designed and incorporated into the web browsing software to help collect data from people that are viewed by marketers as potential consumers. Digital advertisers have teamed up to collect open source identity data from cookies pooled from some of the martech industry’s major independent DSPs and audience targeting platforms. Furthermore, social media platforms such as Facebook have transformed to become the biggest sources of identity data from which identity graphs have been built. Lastly, businesses are using multiple tools that store some form of customer information. Such systems include Customer Relations Management (CRM), Email, Ecommerce, Point-of-Sale, and Social Media Tools that can be used to amass customer identity information.

What are the attributes of Identity Data?

Identity data includes several unique identifiers such as:

• Personal customer information – name, date of birth, social security number, and address.
• Contact details – physical location, phone number details, email, and fax information.
• Transactions data – credit/debit card details, modes of payment for each consumer.
• Ad interactions details – identity information about how each potential consumer interacts with ads.

What is Identity Data used for?

From identity data, marketers create unique profiles that identify each potential customer. From these personal profiles, marketers can design identity graphs that can further aid in identity resolution so that each potential customer is accurately identified for marketing initiatives. Through identity resolution, marketers can connect many different identifiers from multiple platforms and devices in real-time to enable people-based targeting, personalization, and measurement. Thus, in a nutshell, identity data fosters personalized customer service, personalized in-app experiences, and delivery of effective promotions.

What are the quality indicators of Identity Data?

The art of assessing the quality of identity data involves the user making use of advanced mechanisms to ascertain the quality or accuracy of the data. Guided by the purpose for which identity data is designed, the aspect of accuracy is important in depicting the unique identifiers for each consumer with surgical precision. Inaccurate identity information about a potential customer may result in wasted resources when pushing targeted messages that do not exactly resonate with the targeted person. Furthermore, the accuracy of identity data fosters real-time interaction with potential customers. Thus, a user of identity data ought to ascertain that the data is up-to-date if they’re to gain any meaningful insight from it.

Where can I buy Identity Data?

Data providers and vendors listed on Datarade sell Identity Data products and samples. Popular Identity Data products and datasets available on our platform are Factori Identity Data | Global coverage with 1 Billion devices by Factori, BIGDBM USA Consumer, Demographic, Interest Database, Property and Intender FIle by BIGDBM, and Factori Identity Graph Via API by Factori.

How can I get Identity Data?

You can get Identity Data via a range of delivery methods - the right one for you depends on your use case. For example, historical Identity Data is usually available to download in bulk and delivered using an S3 bucket. On the other hand, if your use case is time-critical, you can buy real-time Identity Data APIs, feeds and streams to download the most up-to-date intelligence.

What are similar data types to Identity Data?

Identity Data is similar to Audience Data, Social Media Data, Marketing Data, Consumer Panel Data, and Psychographic Data. These data categories are commonly used for Identity Resolution and Data Onboarding.

What are the most common use cases for Identity Data?

The top use cases for Identity Data are Identity Resolution, Data Onboarding, and Data Enrichment.