What is Identity Data? Examples, Datasets and Providers

What is Identity Data?

Digital marketing is transforming into an increasingly personalized initiative. This is owing to the fact that the more informed consumer wants to receive marketing messages that resonate with them in terms of needs and tastes. As such, the fuel for that kind of personalized information is identity data. Identity data refers to personal information and contact details of online consumers that uniquely identifies them and their projected interests and needs that can be used by marketers to design target-oriented ad campaigns.

What Are Examples of Identity Data?

Identity Data is used for various purposes including identity verification, authentication, fraud prevention, and personalization of services. Examples of identity data include:

• Full Name: First name, middle name, and last name of the individual.
• Date of Birth: Birthdate for age and identity verification.
• Address: Residential address, including street, city, state, and postal code.
• Email Address: Primary email used for communication and authentication.
• Phone Number: Contact number, often used for two-factor authentication.
• Social Security Number (SSN): Unique identifier for legal and financial purposes.
• Passport Number: International identification for travel and legal purposes.
• Biometric Data: Unique physical attributes, such as fingerprints or facial recognition.
• Usernames and Online IDs: Account names and IDs for digital identification.