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Identity Data: Best Identity Datasets & Databases

What is Identity Data?

Identity data is information on people or groups of users in a company or geographical area. It includes information on a user profile like full names, contact details, address, and employment status. Datarade helps you find identity data APIs, datasets, and databases. Learn more

Recommended Identity Data Products

50+ Results
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Factori_Identity Data ( Hashed email linked to unique Id with UID2.0)

by Factori
Identity Data Reach: Our data reach comprises the total number of device data linked to hashed email ... Our identity graph data can help brands attach identities to their existing first party data in a safe
Available for 247 countries
1.06B Device to HEM (Hashed Email)
3 years of historical data
100% Device to Partner ID Matching
Starts at
$120,000 / year
Free sample preview
Free sample available
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BIGDBM USA Consumer, Demographic, Interest Database, Property and Intender FIle

by BIGDBM
We use state-of-the-art AI to help identity and match records. ... with our consumer data resulting in higher accuracy.
Available for 1 countries
Available Pricing:
One-off purchase
Monthly License
Yearly License
Usage-based
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DrivenIQ, US, Household-Level Consumer Data, US, Consumer Data, 98% Coverage

DrivenIQ is a consumer identity management company that enables enterprises to identify and contextually ... Our data is at scale with US adult population…roughly 500MM devices; in the hands of 250MM individuals
Available for 1 countries
240M Households
30 years of historical data
Available Pricing:
One-off purchase
Monthly License
Yearly License
Usage-based
Free sample preview
Free sample available
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DrivenIQ Consumer Identity Graph | Website Visitor Resolution | ResolveID

ResolveID Identity Graph is built via a 23-step data science routine blending individual data with extensive ... Our Super Identity Graph, and linked Validated PII, provide a turnkey data solution for identifying and
Available for 1 countries
30 years of historical data
40% website visitor identity resolution rate
Available Pricing:
One-off purchase
Monthly License
Yearly License
Usage-based
Free sample preview
Free sample available
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Alesco Email Database - Identity Data - 1.8+ Billion US email records - available for identify resolution and appending!

File size 1.8 Billion IP Address 1.55 Billion eAppend data 500 Million (full name/postal) Premium 177
Available for 1 countries
1.8B Email Addresses
12 months of historical data
100% Opt In Emails
Available Pricing:
One-off purchase
Yearly License
Usage-based
Free sample preview
Free sample available
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100 Million US Hashed Emails (HEM) to Raw Email to Mobile Number to Address to Person Linkage - HEM Linkage - Hashed Email Linkage - Identity Graph

existing datasets, or building your identity graph. ... Get access to our highly unique USA-based hashed email linkage data.
Available for 1 countries
105 Million Hashed Emails
2 years of historical data
100% Raw Email Match Rate
Starts at
$10,000 / purchase
Free sample preview
Free sample available
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Factori CTV/Cross Device Data-2 Billion+ across the Globe

by Factori
Cross Device/CTV Data Reach: Our reach data represents the total number of data counts available within ... Data Export Methodology: Since we collect data dynamically, we provide the most updated data and insights
Available for 249 countries
96.8M Average Anonymous IPs
1 years of historical data
90% Horizontal Accuracy
Starts at
$25,000 / month
Free sample preview
Free sample available

Identity Graph Data USA by Datastream Group (MAIDs matched to PII)

Perfect for Identity Graphs Identity, especially online, well, it’s complicated. ... example, behavior like browsing on a phone and making a related purchase on a tablet creates a lot of data
Available for 1 countries
900M records
48 months of historical data
100% match rate
Starts at
$2$1.90 / purchase
Free sample preview
5% Datarade discount
Free sample available

Property Owner Data in US. Identify new homeowner data and investors.

New Property owners are captured each month through the US. Find people by location, mortgage information, number of properties owned. Many demographic fields can be appended, along with email an...
Available for 1 countries
155 Million
1 years of historical data
95% Match Confidence
Starts at
$1,500 / purchase
Free sample preview
10% Datarade discount
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Versium's Business REACH Digital, Enrichment (B2B), USA, GDPR and CCPA Compliance - Improve your match rates by 3x-5x, reach your targets online.

by Versium
We’ll handle the data. ... Our robust Identity Graph will build an audience that most closely matches your specifications, allowing
Available for 1 countries
2B Insight Attributes
95% Company Fill Rate
Starts at
$300 / month
Free sample preview
Free sample available

More Identity Data Products

Discover related identity data products.
2B Insight Attributes
95% Company Fill Rate
USA covered
Unlimited Audience Creation for the Savvy B2B Marketer. Build audiences you own. You handle the marketing. We’ll handle the data.
3.5B total records
75% match rate
62 countries covered
US and International MAID to Hashed Email Feed. Approx. 122MM US records daily. MAID is a unique identifier for a device or user. One user is typically assoc...
598M Phone Numbers
94% US coverage of all phones
USA covered
Phone Data Drives Identity Resolution Using phone numbers to link records and resolve identities give marketers powerful insight into the complete 360-deg...
165 Million
95% Match Verified
USA covered
“AGR’s Automotive Database contains 165 million unique VIN records CASS and NCOA verified monthly. Roughly 700,000 new records are added monthly to the file ...
2B Insight Attributes
95% Company Fill Rate
USA covered
Unlimited Audience Creation for the Savvy B2B Marketer. Build audiences you own. You handle the marketing. We’ll handle the data.
273M records
95% accurate
4 countries covered
OneDB is Datastream Groups’ renowned data product recognized as one of the largest, most accurate and diverse databases in the industry. OneDB incorporates o...
598M Phone Numbers
94% US coverage of all phones
USA covered
Phone Data Drives Identity Resolution Using phone numbers to link records and resolve identities give marketers powerful insight into the complete 360-deg...
USA covered
US Data Corporation’s consumer database is the most comprehensive set of consumer lists available, encompassing more than 98% of all Americans.
255M Individuals
56% Records with Emails
USA covered
Loaded with a deep array of demographic and psychographic data elements, our proprietary Consumer Database has all the data points you need to drive effectiv...
3B People
80% match rate
215 countries covered
IDMverify is a best-in-class identity verification solution that can provide quick and easy personal identity and business verification. Utilizing an API (RE...
155 Million
95% Match Confidence
USA covered
New Property owners are captured each month through the US. Find people by location, mortgage information, number of properties owned. Many demographic fie...
100 Million
2 countries covered
2 years of historical data
Reklaim redefines the consumer relationship by providing consumers access, control, and compensation for their data. Currently, Reklaim has over 1,600 determ...
United States Minor Outlying Islands covered
DrivenIQ owns a proprietary Website Capture Technology (ResolveID). This technology identifies and provides first party data on average 40% of all website t...
2B Insight Attributes
95% Company Fill Rate
USA covered
Unlimited Audience Creation for the Savvy B2B Marketer. Build audiences you own. You handle the marketing. We’ll handle the data.
2B Insight Attributes
95% Company Fill Rate
USA covered
Unlimited Audience Creation for the Savvy B2B Marketer. Build audiences you own. You handle the marketing. We’ll handle the data.
300M Consumers
70% Over 70% match rate
USA covered
Versium REACH B2C adds consumer demographic data to your list of customers or prospects.
1B Emails
USA covered
Add consumer contact data, including multiple phone numbers or mobile-only to your list of customers or prospects.
1B Emails
70% Over 70% Match Rate
USA covered
Add consumer contact data, like a contact phone number (mobile, landline or VoIP) to you augment or refresh list of customers or prospects.
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Factori
Based in USA
Factori
Factori is a flexible and adaptable data provider. We help you make smarter decisions and build better solutions based on real world location data.
5.2 B
Event per Day
1.6 B
Consumer Profiles
7000+
Brands Tracked
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BIGDBM
Based in USA
BIGDBM
BIGDBM provides software development on top of highly accurate Big Data.
1 Billion
Online & Offline Identifiers
Validated
Identity Resolution Graph
Self-Serve
Data Market
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DrivenIQ
Based in USA
DrivenIQ
DrivenIQ specializes in custom micro-audience data. We find your ideal customers, wherever they are and whatever they’re doing, so you can deliver messaging ...
4BN
Customer records
230MM
U.S. Households
97MM
Daily Updates
Roq.ad
Based in Germany
Roq.ad
Identify and reach people across all of their digital devices. Roq.ad’s cutting-edge, proprietary Cross-Device technology – compliant with strict European co...
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Throtle
Based in USA
Throtle
Empowering brands with the most accurate 1:1 view of their customers, across channels and devices.
250M
US Individuals
CCPA
Privacy Compliant
100%
Deterministic Matching
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Retargetly
Based in USA
Retargetly
Retargetly is the only Data Platform focused on building addressable audience solutions for brands and publishers south of the US-Mexico border. We aren't an...
1.4b
devices
380m
people
110b
data events

The Ultimate Guide to Identity Data 2023

Learn about identity data analytics, sources, and collection.

What is Identity Data?

Digital marketing is transforming into an increasingly personalized initiative. This is owing to the fact that the more informed consumer wants to receive marketing messages that resonate with them in terms of needs and tastes. As such, the fuel for that kind of personalized information is identity data. Identity data refers to personal information and contact details of online consumers that uniquely identifies them and their projected interests and needs that can be used by marketers to design target-oriented ad campaigns.

How is Identity Data collected?

The technological advancement in the field of marketing has made the collection of identity data as simple as clicking a button. Advanced algorithms have been designed and incorporated into the web browsing software to help collect data from people that are viewed by marketers as potential consumers. Digital advertisers have teamed up to collect open source identity data from cookies pooled from some of the martech industry’s major independent DSPs and audience targeting platforms. Furthermore, social media platforms such as Facebook have transformed to become the biggest sources of identity data from which identity graphs have been built. Lastly, businesses are using multiple tools that store some form of customer information. Such systems include Customer Relations Management (CRM), Email, Ecommerce, Point-of-Sale, and Social Media Tools that can be used to amass customer identity information.

What are the attributes of Identity Data?

Identity data includes several unique identifiers such as:

• Personal customer information – name, date of birth, social security number, and address.
• Contact details – physical location, phone number details, email, and fax information.
• Transactions data – credit/debit card details, modes of payment for each consumer.
• Ad interactions details – identity information about how each potential consumer interacts with ads.

What is Identity Data used for?

From identity data, marketers create unique profiles that identify each potential customer. From these personal profiles, marketers can design identity graphs that can further aid in identity resolution so that each potential customer is accurately identified for marketing initiatives. Through identity resolution, marketers can connect many different identifiers from multiple platforms and devices in real-time to enable people-based targeting, personalization, and measurement. Thus, in a nutshell, identity data fosters personalized customer service, personalized in-app experiences, and delivery of effective promotions.

What are the quality indicators of Identity Data?

The art of assessing the quality of identity data involves the user making use of advanced mechanisms to ascertain the quality or accuracy of the data. Guided by the purpose for which identity data is designed, the aspect of accuracy is important in depicting the unique identifiers for each consumer with surgical precision. Inaccurate identity information about a potential customer may result in wasted resources when pushing targeted messages that do not exactly resonate with the targeted person. Furthermore, the accuracy of identity data fosters real-time interaction with potential customers. Thus, a user of identity data ought to ascertain that the data is up-to-date if they’re to gain any meaningful insight from it.

Where can I buy Identity Data?

Data providers and vendors listed on Datarade sell Identity Data products and samples. Popular Identity Data products and datasets available on our platform are Factori_Identity Data ( Hashed email linked to unique Id with UID2.0) by Factori, BIGDBM USA Consumer, Demographic, Interest Database, Property and Intender FIle by BIGDBM, and DrivenIQ, US, Household-Level Consumer Data, US, Consumer Data, 98% Coverage by DrivenIQ.

How can I get Identity Data?

You can get Identity Data via a range of delivery methods - the right one for you depends on your use case. For example, historical Identity Data is usually available to download in bulk and delivered using an S3 bucket. On the other hand, if your use case is time-critical, you can buy real-time Identity Data APIs, feeds and streams to download the most up-to-date intelligence.

What are similar data types to Identity Data?

Identity Data is similar to Audience Data, Social Media Data, Consumer Credit Rating Data, Panel Survey Data, and Psychographic Data. These data categories are commonly used for Marketing and Identity Resolution.

What are the most common use cases for Identity Data?

The top use cases for Identity Data are Marketing, Identity Resolution, and Data Onboarding.