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Identity Data: Best Identity Datasets & Databases

What is Identity Data?

Identity data is information on people or groups of users in a company or geographical area. It includes information on a user profile like full names, contact details, address, and employment status. Datarade helps you find identity data APIs, datasets, and databases. Learn more

Recommended Identity Data Products

50+ Results
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Factori_Identity Data ( Hashed email linked to unique Id with UID2.0)

by Factori
Identity Data Reach: Our data reach comprises the total number of device data linked to hashed email ... Our identity graph data can help brands attach identities to their existing first party data in a safe
Available for 247 countries
1.06B Device to HEM (Hashed Email)
3 years of historical data
100% Device to Partner ID Matching
Starts at
$120,000 / year
Free sample preview
Free sample available
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DrivenIQ, US, Household-Level Consumer Data, US, Consumer Data, 98% Coverage

DrivenIQ is a consumer identity management company that enables enterprises to identify and contextually ... Our data is at scale with US adult population…roughly 500MM devices; in the hands of 250MM individuals
Available for 1 countries
240M Households
30 years of historical data
Available Pricing:
One-off purchase
Monthly License
Yearly License
Usage-based
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Free sample available
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DrivenIQ Consumer Identity Graph | Website Visitor Resolution | ResolveID

ResolveID Identity Graph is built via a 23-step data science routine blending individual data with extensive ... Our Super Identity Graph, and linked Validated PII, provide a turnkey data solution for identifying and
Available for 1 countries
30 years of historical data
40% website visitor identity resolution rate
Available Pricing:
One-off purchase
Monthly License
Yearly License
Usage-based
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Free sample available
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Alesco Email Database - Identity Data - 1.8+ Billion US email records - available for identify resolution and appending!

File size 1.8 Billion IP Address 1.55 Billion eAppend data 500 Million (full name/postal) Premium 177
Available for 1 countries
1.8B Email Addresses
12 months of historical data
100% Opt In Emails
Available Pricing:
One-off purchase
Yearly License
Usage-based
Free sample preview
Free sample available

Identity Graph Data USA by Datastream Group (MAIDs matched to PII)

Perfect for Identity Graphs Identity, especially online, well, it’s complicated. ... example, behavior like browsing on a phone and making a related purchase on a tablet creates a lot of data
Available for 1 countries
900M records
48 months of historical data
100% match rate
Starts at
$2$1.90 / purchase
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5% Datarade discount
Free sample available
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US Consumer Data API's-Factori

by Factori
It offers continuous identity optimization, updating your customer data in real-time to reflect their ... multiple identity markers to a single individual.
Available for 1 countries
312M Consumer ID
90% Fill Rate
Starts at
$0.03 / API Call
Free sample preview
Free sample available

Property Owner Data in US. Identify new homeowner data and investors.

New Property owners are captured each month through the US. Find people by location, mortgage information, number of properties owned. Many demographic fields can be appended, along with email an...
Available for 1 countries
155 Million
1 years of historical data
95% Match Confidence
Starts at
$1,500 / purchase
Free sample preview
10% Datarade discount
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Phone Validation And Mapping (Direct Dials and Company Numbers)

Here is a list of data points that are typically included with this service: • Company headquarter numbers
Available for 249 countries
9M Company phone numbers
10 years of historical data
100% Human Verified
Starts at
$5,000$4,750 / purchase
Free sample preview
5% Datarade discount
Free sample available

Stirista's OMNA Identity Graph: Comprehensive Identities Across Physical and Digital Spaces

Expansive Data Insights: Stirista’s data assets - identity, intent, demographics, interests, etc. - are ... OMNA is the industry’s first real-time, cookieless identity graph that enables accurate and predictive
Available for 1 countries
2.2B Tablets and Handhelds
Pricing available upon request
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100 Million US Hashed Emails (HEM) to Raw Email to Mobile Number to Address to Person Linkage - HEM Linkage - Hashed Email Linkage - Identity Graph

existing datasets, or building your identity graph. ... Get access to our highly unique USA-based hashed email linkage data.
Available for 1 countries
105 Million Hashed Emails
2 years of historical data
100% Raw Email Match Rate
Starts at
$10,000 / purchase
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Free sample available

More Identity Data Products

Discover related identity data products.
251M Individuals
USA covered
3 months of historical data
DemoIQ contains data related to consumer demographic information including age, gender, marital status, ethnicity, religion, politics, children, and more.
300M Consumers
70% Over 70% match rate
USA covered
Versium REACH B2C adds consumer demographic data to your list of customers or prospects.
200M Records
USA covered
The US Consumer Phone file contains phone number information tied to an individual in the Consumer Database. The fields available include the phone number, p...
280M Records
USA covered
The US Consumer Segmentation - Bubble Clusters file has 280 million+ U.S. consumers based on their household income, generation, marital status, and environm...
2M Records
USA covered
Individuals in the United States interested in health and wellness. Data collected from 07/01/2022 - 10/04/2022
10M daily
80% match rate
13 countries covered
This product has five key use cases. Datastream recommends using the data for Online Advertising, People-Based Marketing, Targeted Advertising, and Web Traff...
1B Records
95% accuracy
249 countries covered
Techsalerator global Consumer Database covers consumer demographic and contact information on worldwide scale.
255M Individuals
56% Records with Emails
USA covered
Loaded with a deep array of demographic and psychographic data elements, our proprietary Consumer Database has all the data points you need to drive effectiv...
147K records
249 countries covered
Leads for crypto market. People who have expressed interest in investing in cryptocurrency. email, first name, last name, phone number, and country.
USA covered
US Data Corporation’s consumer database is the most comprehensive set of consumer lists available, encompassing more than 98% of all Americans.
598M Phone Numbers
94% US coverage of all phones
USA covered
Phone Data Drives Identity Resolution Using phone numbers to link records and resolve identities give marketers powerful insight into the complete 360-deg...
165 Million
95% Match Verified
USA covered
“AGR’s Automotive Database contains 165 million unique VIN records CASS and NCOA verified monthly. Roughly 700,000 new records are added monthly to the file ...
700M records
95% match rate
249 countries covered
Structure's people dataset is a global dataset of publicly accessible personal profiles, containing more than 700MM profiles by regions.
312M Consumer ID
90% Fill Rate
USA covered
Factori API offers access to the most accurate and up-to-date US consumer graph available. With over 40 attributes at your fingertips, you can power smart d...
700M records
95% match rate
249 countries covered
Structure's people API is a global platform of publicly accessible personal profiles, containing more than 700MM profiles by regions.
700M records
95% match rate
249 countries covered
Structure's people dataset is a global dataset of publicly accessible personal profiles, containing more than 700MM profiles by regions.
50B global signals per day
100% deterministic data
247 countries covered
Privacy-friendly foot traffic data for areas of interest globally. Available via API or bulk delivery with place category and associated brands included.
5 countries covered
- GDPR, CCPA-compliant data that are sourced from the app; - includes hashed email(md5), ADID, device characteristics; - top GEOs are Brazil, Thailand, Ind...
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Factori
Based in USA
Factori
Factori is a flexible and adaptable data provider. We help you make smarter decisions and build better solutions based on real world location data.
5.2 B
Event per Day
1.6 B
Consumer Profiles
7000+
Brands Tracked
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DrivenIQ
Based in USA
DrivenIQ
DrivenIQ specializes in custom micro-audience data. We find your ideal customers, wherever they are and whatever they’re doing, so you can deliver messaging ...
4BN
Customer records
230MM
U.S. Households
97MM
Daily Updates
Roq.ad
Based in Germany
Roq.ad
Identify and reach people across all of their digital devices. Roq.ad’s cutting-edge, proprietary Cross-Device technology – compliant with strict European co...
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Throtle
Based in USA
Throtle
Empowering brands with the most accurate 1:1 view of their customers, across channels and devices.
250M
US Individuals
CCPA
Privacy Compliant
100%
Deterministic Matching
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Retargetly
Based in USA
Retargetly
Retargetly is the only Data Platform focused on building addressable audience solutions for brands and publishers south of the US-Mexico border. We aren't an...
1.4b
devices
380m
people
110b
data events
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Reklaim
Based in USA
Reklaim
Reklaim is the only company in the world allowing consumers control and transparency on their data. With an ecosystem of 150+ million profiles, when purchasi...
CPRA, GPDR
Compliance
+150m
Users
USA & CAN
Coverage

The Ultimate Guide to Identity Data 2023

Learn about identity data analytics, sources, and collection.

What is Identity Data?

Digital marketing is transforming into an increasingly personalized initiative. This is owing to the fact that the more informed consumer wants to receive marketing messages that resonate with them in terms of needs and tastes. As such, the fuel for that kind of personalized information is identity data. Identity data refers to personal information and contact details of online consumers that uniquely identifies them and their projected interests and needs that can be used by marketers to design target-oriented ad campaigns.

How is Identity Data collected?

The technological advancement in the field of marketing has made the collection of identity data as simple as clicking a button. Advanced algorithms have been designed and incorporated into the web browsing software to help collect data from people that are viewed by marketers as potential consumers. Digital advertisers have teamed up to collect open source identity data from cookies pooled from some of the martech industry’s major independent DSPs and audience targeting platforms. Furthermore, social media platforms such as Facebook have transformed to become the biggest sources of identity data from which identity graphs have been built. Lastly, businesses are using multiple tools that store some form of customer information. Such systems include Customer Relations Management (CRM), Email, Ecommerce, Point-of-Sale, and Social Media Tools that can be used to amass customer identity information.

What are the attributes of Identity Data?

Identity data includes several unique identifiers such as:

• Personal customer information – name, date of birth, social security number, and address.
• Contact details – physical location, phone number details, email, and fax information.
• Transactions data – credit/debit card details, modes of payment for each consumer.
• Ad interactions details – identity information about how each potential consumer interacts with ads.

What is Identity Data used for?

From identity data, marketers create unique profiles that identify each potential customer. From these personal profiles, marketers can design identity graphs that can further aid in identity resolution so that each potential customer is accurately identified for marketing initiatives. Through identity resolution, marketers can connect many different identifiers from multiple platforms and devices in real-time to enable people-based targeting, personalization, and measurement. Thus, in a nutshell, identity data fosters personalized customer service, personalized in-app experiences, and delivery of effective promotions.

What are the quality indicators of Identity Data?

The art of assessing the quality of identity data involves the user making use of advanced mechanisms to ascertain the quality or accuracy of the data. Guided by the purpose for which identity data is designed, the aspect of accuracy is important in depicting the unique identifiers for each consumer with surgical precision. Inaccurate identity information about a potential customer may result in wasted resources when pushing targeted messages that do not exactly resonate with the targeted person. Furthermore, the accuracy of identity data fosters real-time interaction with potential customers. Thus, a user of identity data ought to ascertain that the data is up-to-date if they’re to gain any meaningful insight from it.

Where can I buy Identity Data?

Data providers and vendors listed on Datarade sell Identity Data products and samples. Popular Identity Data products and datasets available on our platform are Factori_Identity Data ( Hashed email linked to unique Id with UID2.0) by Factori, DrivenIQ, US, Household-Level Consumer Data, US, Consumer Data, 98% Coverage by DrivenIQ, and DrivenIQ Consumer Identity Graph | Website Visitor Resolution | ResolveID by DrivenIQ.

How can I get Identity Data?

You can get Identity Data via a range of delivery methods - the right one for you depends on your use case. For example, historical Identity Data is usually available to download in bulk and delivered using an S3 bucket. On the other hand, if your use case is time-critical, you can buy real-time Identity Data APIs, feeds and streams to download the most up-to-date intelligence.

What are similar data types to Identity Data?

Identity Data is similar to Audience Data, Social Media Data, Consumer Credit Rating Data, Panel Survey Data, and Psychographic Data. These data categories are commonly used for Marketing and Identity Resolution.

What are the most common use cases for Identity Data?

The top use cases for Identity Data are Marketing, Identity Resolution, and Data Onboarding.