What is Identity Data? Examples, Datasets and Providers

Identity data helps verify and authenticate individuals, providing value for security and marketing personalization. Learn more with our guide, explore our selection of identity datasets, and compare different providers.
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Eugenio Caterino
Editor & Data Industry Expert

What is Identity Data?

Digital marketing is transforming into an increasingly personalized initiative. This is owing to the fact that the more informed consumer wants to receive marketing messages that resonate with them in terms of needs and tastes. As such, the fuel for that kind of personalized information is identity data. Identity data refers to personal information and contact details of online consumers that uniquely identifies them and their projected interests and needs that can be used by marketers to design target-oriented ad campaigns.

What Are Examples of Identity Data?

Identity Data is used for various purposes including identity verification, authentication, fraud prevention, and personalization of services. Examples of identity data include:

  • Full Name: First name, middle name, and last name of the individual.
  • Date of Birth: Birthdate for age and identity verification.
  • Address: Residential address, including street, city, state, and postal code.
  • Email Address: Primary email used for communication and authentication.
  • Phone Number: Contact number, often used for two-factor authentication.
  • Social Security Number (SSN): Unique identifier for legal and financial purposes.
  • Passport Number: International identification for travel and legal purposes.
  • Biometric Data: Unique physical attributes, such as fingerprints or facial recognition.
  • Usernames and Online IDs: Account names and IDs for digital identification.

Editor's Pick

Datarade considers factors such as data accuracy, reliability, coverage, timeliness, historical data availability, data formats, API capabilities, data delivery methods, pricing models and compliance with data collection regulations.

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Eugenio Caterino
Editor & Data Industry Expert

Best Identity Databases & Datasets

Here is our curated selection of top Identity Data sources. We focus on key factors such as data reliability, accuracy, and flexibility to meet diverse use-case requirements. These datasets are provided by trusted providers known for delivering high-quality, up-to-date information.

Logo of Factori

Factori Identity Data | One Billion+ Identity Linkages, Validation and resolution Data|

by Factori
4.9
USA
United Kingdom
Germany
+244
Free sample preview
API available
Starts at
$120,000 / year
Logo of Andrews Wharton Inc.

Andrews Wharton | Identity Graph Data | 1.8 billion Consumer Email database to power Identity Graph, Identity Linkage, and Customer Recognition

by Andrews Wharton Inc.
USA
Puerto Rico
Virgin Islands (U.S.)
Free sample preview
API available
Starts at
$5,000$4,750 / month minimu...
Logo of Salutary Data

AI & ML Training Data | 148MM+ U.S Identities for Model Training | Identity Resolution | Identity Verification

by Salutary Data
USA
Free sample preview
Pricing available upon request
Logo of Redmob

Redmob: Identity Graph | USA | HEMs & MAIDs I Identity Data I Device Graph I 700M Users

by Redmob
4.8
USA
Free sample preview
Starts at
$120,000 / year
Logo of Alesco Data

Alesco Phone ID Database - Identity Graph Data with over 650 Million Phone Number, covers 94% of the US population - available for licensing!

by Alesco Data
5.0
USA
Free sample preview
Pricing available upon request
Logo of Versium

Consumer Marketing Data, Audience Targeting Data- B2C Consumer Audience Builder USA - Identity Graph Data

by Versium
5.0
USA
Free sample preview
API available
Starts at
$300 / month
Logo of Success.ai

Identity Data | Media Executives in North America | Verified LinkedIn Profiles for 700M+ Professionals | Best Price Guarantee

by Success.ai
5.0
USA
Canada
Mexico
+10
Free sample preview
API available
Starts at
$0.05$0.05 / 100 leads
Logo of TagX

TagX - 30000 Images+ Face Detection Data | Facial Features Metadata | Face Recognition | Identity verification | Global coverage

by TagX
4.9
USA
United Kingdom
Germany
+246
Free sample preview
Starts at
$1,000$900 / purchase
Logo of start.io

Identity Linkage Data | IP Address <> MAIDs <> User Agent Matching Data | IP to Geolocation Data

by start.io
USA
United Kingdom
Germany
+246
Free sample preview
Pricing available upon request
Logo of Xverum

Audience Data | 750M+ User Profiles | 300M+ Updates a Month, Accurate Consumer Behavior & Identity Insights

by Xverum
5.0
USA
United Kingdom
Germany
+246
Free sample preview
API available
Pricing available upon request

Monetize data on Datarade Marketplace

List your data on our global B2B marketplace to reach 100k monthly buyers

Identity Data is essential for a wide range of business applications, offering valuable insights and driving opportunities across industries. Below, we have highlighted the most significant use cases for Identity Data.

Frequently Asked Questions

Where Can I Buy Identity Data?

You can explore our data marketplace to find a variety of Identity Data tailored to different use cases. Our verified providers offer a range of solutions, and you can contact them directly to discuss your specific needs.

How is the Quality of Identity Data Maintained?

The quality of Identity Data is ensured through rigorous validation processes, such as cross-referencing with reliable sources, monitoring accuracy rates, and filtering out inconsistencies. High-quality datasets often report match rates, regular updates, and adherence to industry standards.

How Frequently is Identity Data Updated?

The update frequency for Identity Data varies by provider and dataset. Some datasets are refreshed daily or weekly, while others update less frequently. When evaluating options, ensure you select a dataset with a frequency that suits your specific use case.

Is Identity Data Secure?

The security of Identity Data is prioritized through compliance with industry standards, including encryption, anonymization, and secure delivery methods like SFTP and APIs. At Datarade, we enforce strict policies, requiring all our providers to adhere to regulations such as GDPR, CCPA, and other relevant data protection standards.

How is Identity Data Delivered?

Identity Data can be delivered in formats such as CSV, JSON, XML, or via APIs, enabling seamless integration into your systems. Delivery frequencies range from real-time updates to scheduled intervals (daily, weekly, monthly, or on-demand). Choose datasets that align with your preferred delivery method and system compatibility for Identity Data.

How Much Does Identity Data Cost?

The cost of Identity Data depends on factors like the datasets size, scope, update frequency, and customization level. Pricing models may include one-off purchases, monthly or yearly subscriptions, or usage-based fees. Many providers offer free samples, allowing you to evaluate the suitability of Identity Data for your needs.

What Are Similar Data Types to Identity Data?

Identity Data is similar to other data types, such as Consumer Behavior Data, Audience Data, Panel Survey Data, CPG Data, and Consumer Purchase Data. These related categories are often used together for applications like Audience Targeting and Identity Resolution.

Eugenio Caterino

Eugenio Caterino

Editor & Data Industry Expert @ Datarade

Eugenio is an editor and data industry expert with over a decade of experience specializing in B2B data marketplaces and e-commerce platforms. He has a strong background in data analytics, data science, and data management. Eugenio is passionate about helping companies leverage data and technology to drive innovation and business growth, ensuring they can easily and efficiently access the solutions they need.

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