What is Identity Data? Examples, Datasets and Providers
What is Identity Data?
Digital marketing is transforming into an increasingly personalized initiative. This is owing to the fact that the more informed consumer wants to receive marketing messages that resonate with them in terms of needs and tastes. As such, the fuel for that kind of personalized information is identity data. Identity data refers to personal information and contact details of online consumers that uniquely identifies them and their projected interests and needs that can be used by marketers to design target-oriented ad campaigns.
What Are Examples of Identity Data?
Identity Data is used for various purposes including identity verification, authentication, fraud prevention, and personalization of services. Examples of identity data include:
- Full Name: First name, middle name, and last name of the individual.
- Date of Birth: Birthdate for age and identity verification.
- Address: Residential address, including street, city, state, and postal code.
- Email Address: Primary email used for communication and authentication.
- Phone Number: Contact number, often used for two-factor authentication.
- Social Security Number (SSN): Unique identifier for legal and financial purposes.
- Passport Number: International identification for travel and legal purposes.
- Biometric Data: Unique physical attributes, such as fingerprints or facial recognition.
- Usernames and Online IDs: Account names and IDs for digital identification.
Editor's Pick
Best Identity Databases & Datasets
Here is our curated selection of top Identity Data sources. We focus on key factors such as data reliability, accuracy, and flexibility to meet diverse use-case requirements. These datasets are provided by trusted providers known for delivering high-quality, up-to-date information.
Factori Identity Data | One Billion+ Identity Linkages, Validation and resolution Data|
Andrews Wharton | Identity Graph Data | 1.8 billion Consumer Email database to power Identity Graph, Identity Linkage, and Customer Recognition
AI & ML Training Data | 148MM+ U.S Identities for Model Training | Identity Resolution | Identity Verification
Redmob: Identity Graph | USA | HEMs & MAIDs I Identity Data I Device Graph I 700M Users
Alesco Phone ID Database - Identity Graph Data with over 650 Million Phone Number, covers 94% of the US population - available for licensing!
Consumer Marketing Data, Audience Targeting Data- B2C Consumer Audience Builder USA - Identity Graph Data
Identity Data | Media Executives in North America | Verified LinkedIn Profiles for 700M+ Professionals | Best Price Guarantee
TagX - 30000 Images+ Face Detection Data | Facial Features Metadata | Face Recognition | Identity verification | Global coverage
Identity Linkage Data | IP Address <> MAIDs <> User Agent Matching Data | IP to Geolocation Data
Audience Data | 750M+ User Profiles | 300M+ Updates a Month, Accurate Consumer Behavior & Identity Insights
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Popular Use Cases for Identity Data
Identity Data is essential for a wide range of business applications, offering valuable insights and driving opportunities across industries. Below, we have highlighted the most significant use cases for Identity Data.
Frequently Asked Questions
Where Can I Buy Identity Data?
You can explore our data marketplace to find a variety of Identity Data tailored to different use cases. Our verified providers offer a range of solutions, and you can contact them directly to discuss your specific needs.
How is the Quality of Identity Data Maintained?
The quality of Identity Data is ensured through rigorous validation processes, such as cross-referencing with reliable sources, monitoring accuracy rates, and filtering out inconsistencies. High-quality datasets often report match rates, regular updates, and adherence to industry standards.
How Frequently is Identity Data Updated?
The update frequency for Identity Data varies by provider and dataset. Some datasets are refreshed daily or weekly, while others update less frequently. When evaluating options, ensure you select a dataset with a frequency that suits your specific use case.
Is Identity Data Secure?
The security of Identity Data is prioritized through compliance with industry standards, including encryption, anonymization, and secure delivery methods like SFTP and APIs. At Datarade, we enforce strict policies, requiring all our providers to adhere to regulations such as GDPR, CCPA, and other relevant data protection standards.
How is Identity Data Delivered?
Identity Data can be delivered in formats such as CSV, JSON, XML, or via APIs, enabling seamless integration into your systems. Delivery frequencies range from real-time updates to scheduled intervals (daily, weekly, monthly, or on-demand). Choose datasets that align with your preferred delivery method and system compatibility for Identity Data.
How Much Does Identity Data Cost?
The cost of Identity Data depends on factors like the datasets size, scope, update frequency, and customization level. Pricing models may include one-off purchases, monthly or yearly subscriptions, or usage-based fees. Many providers offer free samples, allowing you to evaluate the suitability of Identity Data for your needs.
What Are Similar Data Types to Identity Data?
Identity Data is similar to other data types, such as Consumer Behavior Data, Audience Data, Panel Survey Data, CPG Data, and Consumer Purchase Data. These related categories are often used together for applications like Audience Targeting and Identity Resolution.
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