Identity Data

Identity data is information on people or groups of users in a company or geographical area. It includes information on a user profile like full names, contact details, address, and employment status. Datarade helps you find identity data APIs, datasets, and databases. Learn more →
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Our Data Partners
Lifesight Identity Data | Global coverage with 1 Billion devices  1.06B Device to HEM (Hashed Email) icon
1.06B Device to HEM (Hashed Email)
Lifesight Identity Data | Global coverage with 1 Billion devices  50% Device to HEM (Hashed Email) Matching icon
50% Device to HEM (Hashed Email) Matching
Lifesight Identity Data | Global coverage with 1 Billion devices  107 countries covered icon
107 countries covered
Fresh and accurate identity linkage data that allows first party data owners to extend the reach of their data.
Adstra Identity Graph | People Identity Data USA (HEM, MAID) 1.1B Cookies icon
1.1B Cookies
Adstra Identity Graph | People Identity Data USA (HEM, MAID) USA covered icon
USA covered
A Person based identity graph that links 1st and 2nd party data for brands and advertising partners, across media, supporting continued seamless targeting in...
Onemata Cross-Device Identity Resolution US & International (MAID <>HEM) 757 million total emails available for matching icon
757 million total emails available for matching
Onemata Cross-Device Identity Resolution US & International (MAID <>HEM) 100% Mobile Device Match icon
100% Mobile Device Match
Onemata Cross-Device Identity Resolution US & International (MAID <>HEM) 42 countries covered icon
42 countries covered
Say goodbye to 3rd party cookies and hello to first party identity markers. Our Device Linkage Data Solutions provides more connectivity for MAID to HEMs tha...
Show all → - MediaWallah profile banner
Based in USA
MediaWallah is an Identity data company focused on providing brands a comprehensive set of products and services to help them manage Identity across channels. - Lifesight profile banner
Based in Singapore
Lifesight is a data & analytics company specializing in customer intelligence. We collect, enrich and distribute high quality online and offline consumer beh...
3.6 B
Event per Day
1.2 B
Consumer Profiles
Brands Tracked - Kochava Collective profile banner
Kochava Collective
Based in USA
Kochava Collective
The Kochava Collective is an independent mobile data marketplace. Our privacy-first data is anonymized and aggregated to activate and expand collaborative au...
Global Devices
Monthly Active Users
Apps worldwide
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The Ultimate Guide to Identity Data 2021

Learn about identity data analytics, sources, and collection.

What is Identity Data?

Digital marketing is transforming into an increasingly personalized initiative. This is owing to the fact that the more informed consumer wants to receive marketing messages that resonate with them in terms of needs and tastes. As such, the fuel for that kind of personalized information is identity data. Identity data refers to personal information and contact details of online consumers that uniquely identifies them and their projected interests and needs that can be used by marketers to design target-oriented ad campaigns.

How is Identity Data collected?

The technological advancement in the field of marketing has made the collection of identity data as simple as clicking a button. Advanced algorithms have been designed and incorporated into the web browsing software to help collect data from people that are viewed by marketers as potential consumers. Digital advertisers have teamed up to collect open source identity data from cookies pooled from some of the martech industry’s major independent DSPs and audience targeting platforms. Furthermore, social media platforms such as Facebook have transformed to become the biggest sources of identity data from which identity graphs have been built. Lastly, businesses are using multiple tools that store some form of customer information. Such systems include Customer Relations Management (CRM), Email, Ecommerce, Point-of-Sale, and Social Media Tools that can be used to amass customer identity information.

What are the attributes of Identity Data?

Identity data includes several unique identifiers such as:

• Personal customer information – name, date of birth, social security number, and address.
• Contact details – physical location, phone number details, email, and fax information.
• Transactions data – credit/debit card details, modes of payment for each consumer.
• Ad interactions details – identity information about how each potential consumer interacts with ads.

What is Identity Data used for?

From identity data, marketers create unique profiles that identify each potential customer. From these personal profiles, marketers can design identity graphs that can further aid in identity resolution so that each potential customer is accurately identified for marketing initiatives. Through identity resolution, marketers can connect many different identifiers from multiple platforms and devices in real-time to enable people-based targeting, personalization, and measurement. Thus, in a nutshell, identity data fosters personalized customer service, personalized in-app experiences, and delivery of effective promotions.

What are the quality indicators of Identity Data?

The art of assessing the quality of identity data involves the user making use of advanced mechanisms to ascertain the quality or accuracy of the data. Guided by the purpose for which identity data is designed, the aspect of accuracy is important in depicting the unique identifiers for each consumer with surgical precision. Inaccurate identity information about a potential customer may result in wasted resources when pushing targeted messages that do not exactly resonate with the targeted person. Furthermore, the accuracy of identity data fosters real-time interaction with potential customers. Thus, a user of identity data ought to ascertain that the data is up-to-date if they’re to gain any meaningful insight from it.

Who are the best Identity Data providers?

Finding the right Identity Data provider for you really depends on your unique use case and data requirements, including budget and geographical coverage. Popular Identity Data providers that you might want to buy Identity Data from are MediaWallah, Lifesight, Kochava Collective, Complementics, and Onemata.

Where can I buy Identity Data?

Data providers and vendors listed on Datarade sell Identity Data products and samples. Popular Identity Data products and datasets available on our platform are Lifesight Identity Data | Global coverage with 1 Billion devices by Lifesight, Adstra Identity Graph | People Identity Data USA (HEM, MAID) by Adstra, and Onemata Cross-Device Identity Resolution US & International (MAID <>HEM) by Onemata.

How can I get Identity Data?

You can get Identity Data via a range of delivery methods - the right one for you depends on your use case. For example, historical Identity Data is usually available to download in bulk and delivered using an S3 bucket. On the other hand, if your use case is time-critical, you can buy real-time Identity Data APIs, feeds and streams to download the most up-to-date intelligence.

What are similar data types to Identity Data?

Identity Data is similar to Environmental Data, B2B Data, Energy Data, Real Estate Data, and Geospatial Data. These data categories are commonly used for Identity Resolution and Identity Data analytics.

What are the most common use cases for Identity Data?

The top use cases for Identity Data are Identity Resolution, Data Onboarding, and Data Enrichment.