Best Identity Datasets, Databases & APIs

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4.9(2)

Lifesight Identity Data | Global coverage with 1 Billion devices

by Lifesight
Fresh and accurate identity linkage data that allows first party data owners to extend the reach of their ... Our identity dataset allows users to match their first party data in a safe and privacy compliant manner
Available for 247 countries
1.06B Device to HEM (Hashed Email)
2 years of historical data
100% Device to Partner ID Matching
Starts at
$8,000 / month
Free sample available
4.9(2)

Lifesight Identity Graph Via API

by Lifesight
Fresh and accurate identity linkage data that allows first party data owners to extend the reach of their ... We utilize multiple data points to deterministically or probabilistic match a user to an identity.
Available for 249 countries
2 years of historical data
Starts at
$5,000$4,500 / month
10% Datarade discount
Free sample available

Roq.ad Public Cross-Device Identity Graph⎢Identity Data for USA, Germany, Poland

by Roq.ad
Roq.ad Public Cross-Device Identity Graph is a Cross-Device data product that covers data deduplication ... Roq.ad Public Cross-Device Identity Graph is a Cross-Device data product that covers data deduplication
Available for 3 countries
Pricing available upon request

Identity Graph Data USA by Datastream Group (MAIDs matched to PII)

by Datastream Group
Perfect for Identity Graphs Identity, especially online, well, it’s complicated. ... example, behavior like browsing on a phone and making a related purchase on a tablet creates a lot of data
Available for 1 countries
900M records
48 months of historical data
100% match rate
Starts at
$2$1.90 / purchase
5% Datarade discount
Free sample available

BDEX Identity Graph for Identity Resolution⎢USA⎢900M Identity Linkages

by BDEX
Identity graph with over 900M MAID-MD5/SHA256 identity linkages and over 500M monthly uniques. ... Over 900M MAID-MD5/SHA256 identity linkages. Over 500M monthly uniques.
Available for 1 countries
900M identity linkages (MAID-MD5/SHA256)
Available Pricing:
Monthly License
Yearly License

Adstra Identity Graph | People Identity Data USA (HEM, MAID)

by Adstra
A Person based identity graph that links 1st and 2nd party data for brands and advertising partners, ... A Person based identity graph that links 1st and 2nd party data for brands and advertising partners,
Available for 1 countries
1.1B Cookies
Pricing available upon request

TrueData Identity Graph (UID2.0, HEM, Maid, AAID)

by TrueData
Customers who are looking to build internal identity products or maps by ingesting raw data sets to do ... Ingest TrueData’s Full Identity Graph (UID2.0, HEM, Maid, AAID) to build derivative products.
Available for 1 countries
Pricing available upon request

TL1mkt Identity Graph for Identity Resolution⎢WORLDWIDE⎢3.3B Identity Linkages

by TL1
Identity graph with over 3.3B MAID-MD5/SHA256 identity linkages and over 200M monthly uniques Worldwide ... (120 Countries) Over 3.3B MAID-MD5/SHA256 identity linkages.
Available for 249 countries
1.2B INDIA
Pricing available upon request

Consumer Address and Identity verification SaaS portal

by sferro
We confirm you the identity of a person, and provide you with all data available that will help you to ... chain of data.
Available for 2 countries
300M cross referenced records
20 years of historical data
Pricing available upon request
30% revenue share

Complementics Deterministic Identity Data for USA (1B+ Hashed Email / MAID Linkages)

by Complementics
Deterministic hashed email / MAID linkages.
Available for 1 countries
12M records
4 years of historical data
Pricing available upon request
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Lifesight
Based in USA
Lifesight
Lifesight is a data & analytics company specializing in customer intelligence. We collect, enrich and distribute high quality online and offline consumer beh...
5.2 B
Event per Day
1.6 B
Consumer Profiles
7000+
Brands Tracked
Roq.ad
Based in Germany
Roq.ad
Identify and reach people across all of their digital devices. Roq.ad’s cutting-edge, proprietary Cross-Device technology – compliant with strict European co...
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Throtle
Based in USA
Throtle
Empowering brands with the most accurate 1:1 view of their customers, across channels and devices.
250M
US Individuals
CCPA
Privacy Compliant
100%
Deterministic Matching
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Retargetly
Based in USA
Retargetly
Retargetly is the only Data Platform focused on building addressable audience solutions for brands and publishers south of the US-Mexico border. We aren't an...
1.4b
devices
380m
people
110b
data events
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MediaWallah
Based in USA
MediaWallah
MediaWallah is an Identity data company focused on providing brands a comprehensive set of products and services to help them manage Identity across channels.
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Complementics
Based in USA
Complementics
Complementics is a mobile data marketplace with SDK derived data from more than 1 Billion devices
GDPR
privacy sentisitve
CCPA
POI Location
1B
Deterministic

The Ultimate Guide to Identity Data 2022

Learn about identity data analytics, sources, and collection.

What is Identity Data?

Digital marketing is transforming into an increasingly personalized initiative. This is owing to the fact that the more informed consumer wants to receive marketing messages that resonate with them in terms of needs and tastes. As such, the fuel for that kind of personalized information is identity data. Identity data refers to personal information and contact details of online consumers that uniquely identifies them and their projected interests and needs that can be used by marketers to design target-oriented ad campaigns.

How is Identity Data collected?

The technological advancement in the field of marketing has made the collection of identity data as simple as clicking a button. Advanced algorithms have been designed and incorporated into the web browsing software to help collect data from people that are viewed by marketers as potential consumers. Digital advertisers have teamed up to collect open source identity data from cookies pooled from some of the martech industry’s major independent DSPs and audience targeting platforms. Furthermore, social media platforms such as Facebook have transformed to become the biggest sources of identity data from which identity graphs have been built. Lastly, businesses are using multiple tools that store some form of customer information. Such systems include Customer Relations Management (CRM), Email, Ecommerce, Point-of-Sale, and Social Media Tools that can be used to amass customer identity information.

What are the attributes of Identity Data?

Identity data includes several unique identifiers such as:

• Personal customer information – name, date of birth, social security number, and address.
• Contact details – physical location, phone number details, email, and fax information.
• Transactions data – credit/debit card details, modes of payment for each consumer.
• Ad interactions details – identity information about how each potential consumer interacts with ads.

What is Identity Data used for?

From identity data, marketers create unique profiles that identify each potential customer. From these personal profiles, marketers can design identity graphs that can further aid in identity resolution so that each potential customer is accurately identified for marketing initiatives. Through identity resolution, marketers can connect many different identifiers from multiple platforms and devices in real-time to enable people-based targeting, personalization, and measurement. Thus, in a nutshell, identity data fosters personalized customer service, personalized in-app experiences, and delivery of effective promotions.

What are the quality indicators of Identity Data?

The art of assessing the quality of identity data involves the user making use of advanced mechanisms to ascertain the quality or accuracy of the data. Guided by the purpose for which identity data is designed, the aspect of accuracy is important in depicting the unique identifiers for each consumer with surgical precision. Inaccurate identity information about a potential customer may result in wasted resources when pushing targeted messages that do not exactly resonate with the targeted person. Furthermore, the accuracy of identity data fosters real-time interaction with potential customers. Thus, a user of identity data ought to ascertain that the data is up-to-date if they’re to gain any meaningful insight from it.

Where can I buy Identity Data?

Data providers and vendors listed on Datarade sell Identity Data products and samples. Popular Identity Data products and datasets available on our platform are Lifesight Identity Data | Global coverage with 1 Billion devices by Lifesight, Lifesight Identity Graph Via API by Lifesight, and Roq.ad Public Cross-Device Identity Graph⎢Identity Data for USA, Germany, Poland by Roq.ad.

How can I get Identity Data?

You can get Identity Data via a range of delivery methods - the right one for you depends on your use case. For example, historical Identity Data is usually available to download in bulk and delivered using an S3 bucket. On the other hand, if your use case is time-critical, you can buy real-time Identity Data APIs, feeds and streams to download the most up-to-date intelligence.

What are similar data types to Identity Data?

Identity Data is similar to Demographic Data, Audience Data, Social Media Data, Marketing Data, and Consumer Panel Data. These data categories are commonly used for Identity Resolution and Data Onboarding.

What are the most common use cases for Identity Data?

The top use cases for Identity Data are Identity Resolution, Data Onboarding, and Data Enrichment.