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Identity Data

Identity data is information on people or groups of users in a company or geographical area. It includes information on a user profile like full names, contact details, address, and employment status. Datarade helps you find identity data APIs, datasets, and databases.

Top Identity Data APIs, Datasets, and Databases

Find the top commercial Identity Data sets, feeds and streams.

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Premium Partner

Lifesight Identity Data

by Lifesight
Fresh and accurate identity linkage data that allows first party data owners to extend the reach of their data.
Volume70.7M Device to Partner Linkages, 1.06B Device to HEM (Hashed Email)
Quality50% Device to Partner ID Matching, 50% Device to HEM (Hashed Email) Matching
Country
USA
China
Japan
+ 104 others
History2 years of past data available
Use CaseIdentity Resolution, Cross-Device Matching + 2 more
Starts at
$3,000 / month
Free sample available
Get Sample View Product

Identity Data Onboarding

by MediaWallah
Onboarding offline CRM Data and matching that data to online identifiers
Country
USA
China
Japan
+ 180 others
Use CaseAudience Analytics, Attribution Analysis + 2 more
Pricing available upon request
Get Sample View Product

Adstra Identity Graph

by Adstra
A Person based identity graph that links 1st and 2nd party data for brands and advertising partners, across media, supporting continued seamless targeting in a post 3rd Party cookie world. Is uni...
Volume232M Consumers, 150M Households
Country
USA
Use CaseIdentity-Based Targeting, Identity Resolution + 3 more
Pricing available upon request
Get Sample View Product

Throtle Identity Resolution

by Throtle
Enabling brands to recognize individual customers across channels, screens and stages of their journeys.
Volume250 million individuals , 130 million households
Quality70% Average Match Rate, 100% Quality of Consumer Data - Truth{set} Truthscore™ Index
Country
USA
Canada
Mexico
+ 10 others
Use CaseIdentity-Based Targeting, Identity Validation + 2 more
Available Pricing:
One-off purchase
Monthly license
Yearly license
Usage-based
Get Sample View Product

Cross-Device Identity Resolution (MAID <>HEM)

by Onemata
Say goodbye to 3rd party cookies and hello to first party identity markers. Our Device Linkage Data Solutions provides more connectivity for MAID to HEMs than any competitor on the market. Onema...
Volume126 million linked pairs (over 30 days), 757 million total emails available for matching
Quality100% Mobile Device Match, 40% Mobile Device Match on iOS
Country
USA
Germany
United Kingdom
+ 39 others
History2 years of past data available
Use CaseMobile Advertising, Targeted Advertising + 2 more
Available Pricing:
One-off purchase
Monthly license
Yearly license
Usage-based
Get Sample View Product

MediaWallah Identity Graph

by MediaWallah
Our people based Identity Graph is a deterministic data set of 250 million hashed emails connected to both cookies and mobile advertising identifiers.
Volume250M hashed email linkages
Pricing available upon request
Get Sample View Product

Top Identity Data Providers, Vendors, and Companies

Find the top Identity Data aggregators, suppliers, and firms.

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BIGDBM

Based in United States of America

BBIGDBM provides software development on top of highly accurate Big Data.

Throtle

Based in United States of America

Empowering brands with the most accurate 1:1 view of their customers, across channels and devices.

Adstra

Based in United States of America

Adstra is the new data model for the data-driven enterprise. Adstra comprises a comprehensive suite of portable data and identity solutions. We can ingest any form of identity, assign a persistent ...

BDEX

Based in United States of America

The BDEX Data Exchange Platform combines real-time consumer behaviors in a true marketplace environment with the most powerful identity graph in the US. BDEX empowers B2C companies to use the power...

Datastream Group

Based in United States of America

Our Dedicated team is ready to create an innovative data solution that is tuned to your business needs.

zeotap

Based in Germany

Zeotap is a Customer Intelligence Platform that helps brands understand customers and predict behavior, empowering them to invest in customer relationships and products that matter. It offers data ...

Temelio

Based in France

Temelio develops powerful and innovative Data Marketing solutions to help brands deliver a people-based approach through a cross-device and cross-channel view, combined with high-quality proprietar...

Roq.ad

Based in Germany

Identify and reach people across all of their digital devices. Roq.ad’s cutting-edge, proprietary Cross-Device technology – compliant with strict European consumer privacy laws – matches devices to...

Froyoo

Based in Netherlands

Froyoo is a digital identity resolution company. We provide robust cross-device graph solutions in the world’s most rapidly developing markets.

Infutor Data Solutions

Based in United States of America

Infutor Data Solutions is a data provider offering Demographic Data, In-Market Audience Data, Identity Graph Data, Consumer Identity Graph Data, Device Graph Data, and Consumer Identity Data. They ...

The Ultimate Guide to Identity Data 2021

Learn everything about Identity Data. Understand data sources, popular use cases, and data quality.

What is Identity Data?

Digital marketing is transforming into an increasingly personalized initiative. This is owing to the fact that the more informed consumer wants to receive marketing messages that resonate with them in terms of needs and tastes. As such, the fuel for that kind of personalized information is identity data. Identity data refers to personal information and contact details of online consumers that uniquely identifies them and their projected interests and needs that can be used by marketers to design target-oriented ad campaigns.

How is Identity Data collected?

The technological advancement in the field of marketing has made the collection of identity data as simple as clicking a button. Advanced algorithms have been designed and incorporated into the web browsing software to help collect data from people that are viewed by marketers as potential consumers. Digital advertisers have teamed up to collect open source identity data from cookies pooled from some of the martech industry’s major independent DSPs and audience targeting platforms. Furthermore, social media platforms such as Facebook have transformed to become the biggest sources of identity data from which identity graphs have been built. Lastly, businesses are using multiple tools that store some form of customer information. Such systems include Customer Relations Management (CRM), Email, Ecommerce, Point-of-Sale, and Social Media Tools that can be used to amass customer identity information.

What are the attributes of Identity Data?

Identity data includes several unique identifiers such as:

• Personal customer information – name, date of birth, social security number, and address.
• Contact details – physical location, phone number details, email, and fax information.
• Transactions data – credit/debit card details, modes of payment for each consumer.
• Ad interactions details – identity information about how each potential consumer interacts with ads.

What is Identity Data used for?

From identity data, marketers create unique profiles that identify each potential customer. From these personal profiles, marketers can design identity graphs that can further aid in identity resolution so that each potential customer is accurately identified for marketing initiatives. Through identity resolution, marketers can connect many different identifiers from multiple platforms and devices in real-time to enable people-based targeting, personalization, and measurement. Thus, in a nutshell, identity data fosters personalized customer service, personalized in-app experiences, and delivery of effective promotions.

What are the quality indicators of Identity Data?

The art of assessing the quality of identity data involves the user making use of advanced mechanisms to ascertain the quality or accuracy of the data. Guided by the purpose for which identity data is designed, the aspect of accuracy is important in depicting the unique identifiers for each consumer with surgical precision. Inaccurate identity information about a potential customer may result in wasted resources when pushing targeted messages that do not exactly resonate with the targeted person. Furthermore, the accuracy of identity data fosters real-time interaction with potential customers. Thus, a user of identity data ought to ascertain that the data is up-to-date if they’re to gain any meaningful insight from it.

Who are the best Identity Data providers?

Finding the right Identity Data provider for you really depends on your unique use case and data requirements, including budget and geographical coverage. Popular Identity Data providers that you might want to buy Identity Data from are BIGDBM, Throtle, Adstra, BDEX, and Datastream Group.

Where can I buy Identity Data?

Data providers and vendors listed on Datarade sell Identity Data products and samples. Popular Identity Data products and datasets available on our platform are Lifesight Identity Data by Lifesight, Identity Data Onboarding by MediaWallah, and BDEX Identity Graph for Identity Resolution (900M identity linkages) by BDEX.

How can I get Identity Data?

You can get Identity Data via a range of delivery methods - the right one for you depends on your use case. For example, historical Identity Data is usually available to download in bulk and delivered using an S3 bucket. On the other hand, if your use case is time-critical, you can buy real-time Identity Data APIs, feeds and streams to download the most up-to-date intelligence.

What are similar data types to Identity Data?

Identity Data is similar to Environmental Data, B2B Data, Energy Data, Real Estate Data, and Geospatial Data. These data categories are commonly used for Cross Device Identity Management and Identity Data analytics.

What are the most common use cases for Identity Data?

The top use cases for Identity Data are Cross Device Identity Management and Cross-Device Matching.

Categories Related to Identity Data

Explore similar categories related to Identity Data.

Popular Identity Data Use Cases

Find out the most common applications of Identity Data.