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Best Data for Data Enrichment

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Eugenio Caterino
Editor & Data Industry Expert
Data enrichment refers to the task of merging third-party data with an existing database of first party customer records. Data used in the processes includes additional insights from users’ online behavior. It enhances the existing data by brining more depth to every entity.
Our Data Partners
131 countries covered
Integrate IAB-compliant segmented data into your ad campaigns. OAN's audience data maximizes engagement, optimizes ad spend, and delivers personalized conten...
148M Unique Contact Records
99% Current Job Title Fill Rate
USA covered
Our data is multi-sourced, standardized, de-duped, verified and curated...Resulting in a highly accurate database of 148MM+ U.S. B2B Contacts, featuring vali...
5B Unique Xandr IDs Globally / Month
231 countries covered
OAN provides audience data. We specialize in depth categories of gaming industry and deliver unique categories. But gaming data is just a part of all audienc...
5B Unique Xandr IDs Globally / Month
231 countries covered
OAN provides audience data. We specialize in depth categories of gaming industry and deliver unique categories. But gaming data is just a part of all audienc...
600M CTV IDs
USA covered
OAN provides audience data. We deliver millions of users’ profiles grouped into IAB-compliant segments. CTV
5B Unique Xanrd IDs Globally / Month
231 countries covered
OAN provides gaming audience data. We specialize in depth categories of gaming industry and deliver unique categories in out taxonomy such as: • demography ...
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OnAudience
Based in UK
OnAudience.com is one of the biggest data providers in the world with a database that includes more than 50 billion of user profiles. We have developed propr...
Taxonomy
+1600 segments
Coverage
Data from 200+ markets
Raw Data
To fuel your own engine!
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Datasys
Based in USA
Datasys compiles one of the largest consumer and business data sets in the world. We use our expansive data and technology platforms to help companies more a...
Scale
large quantities
Accurate
constantly updated & verified
250M +
Full consumer profiles
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Gravy Analytics by Unacast
Based in USA
Gravy Analytics and Unacast Merge to Become Leader in Location Data and Insights! Together, the new company’s strength is in its diversified client base and ...
100%
deterministic data
600 MM
MAUs globally
2K+ brands
represented
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Throtle
Based in USA
Partner with Throtle to maximize the impact of your healthcare digital strategy. Throtle offers valuable and effective identity solutions for the healthcare ...
250M
US Individuals
CCPA
Privacy Compliant
100%
Deterministic Matching
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Audiencerate
Based in UK
Access to the largest digital marketplace in the world. Guaranteed ROI with best in class match rates and flexible financial models.
GDPR
compliant
CCPA
compliant
T.C.F. 2.0
Ready
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Salutary Data
Based in USA
Salutary Data is a leading provider of high-quality U.S. contact and company information, specializing in data enrichment and customized data feeds. Their da...
148M
Unique Contact Profiles
71M
Validated Work Emails
71M
Validated Mobile Phones

Frequently Asked Questions about Data Enrichment

Learn everything about Data Enrichment. Understand data sources, popular use cases, and data quality.

What is data enrichment?

Data enrichment means the process of merging external data sources to internal first party data. To do this, companies need a creditable source of third party data that brings additional value to the existing database.

Why is data enrichment important?

Enriched data opens more knowledge about the customer base by offering more depth to every entity. It gives companies more points to use while promoting their brands in their niches.