Best Data for Data Enrichment

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Eugenio Caterino
Editor & Data Industry Expert
Data enrichment refers to the task of merging third-party data with an existing database of first party customer records. Data used in the processes includes additional insights from users’ online behavior. It enhances the existing data by brining more depth to every entity.
Our Data Partners
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OnAudience

Coverage
USA
UK
+247
OnAudience.com is one of the biggest data providers in the world with a database that includes more than 50 billion of user profiles. We have developed proprietary DMP technology, which is serving to store, analyze and monetize data.
Taxonomy
+1600 segments
Coverage
Data from 200+ markets
Raw Data
To fuel your own engine!
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Throtle

Coverage
USA
Partner with Throtle to maximize the impact of your healthcare digital strategy. Throtle offers valuable and effective identity solutions for the healthcare industry. We combine accuracy and reach with compliance at scale to empower your organization and validate patients and HCPs securely.
250M
US Individuals
CCPA
Privacy Compliant
100%
Deterministic Matching
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Unacast

5.01 Review
Coverage
USA
UK
+248
V
Verified Buyer
Community Data Platforms
5.0

Leveraging geolocation data for Airport Planning. We provided a strong and successful case for adding flights to a medium sized airport. Two airlines added flights following the analysis. The successful pilot is being turned into a tool for airport administrators. In the tool, managers can see the origins and end destinations of travelers flowing through their terminals. They can also identify volume and type of leakage to other transportation terminals - both alternate airports and other modes of travel like bus and train. Gravy Analytics' data product showing visitations was optimal for this use case.

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Audiencerate

Coverage
USA
UK
+155
Access to the largest digital marketplace in the world. Guaranteed ROI with best in class match rates and flexible financial models.
GDPR
compliant
CCPA
compliant
T.C.F. 2.0
Ready
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Salutary Data

5.01 Review
Coverage
USA
V
Verified Buyer
5.0

Salutary has been a game-changer for our business. The data they provide is consistently clean, comprehensive, and highly reliable, giving us the confidence to make well-informed decisions. Their level of service is truly top-notch—always responsive, professional, and willing to go the extra mile to ensure we get exactly what we need. From accuracy to customer support, Salutary has exceeded our expectations in every way. If you're looking for a data partner that delivers quality and value, we highly recommend them!

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Infotanks Media

Coverage
USA
UK
+247
We are a data-driven digital marketing company curating high-quality databases for successful sales and marketing campaigns.
6X
Higher ROI
95%
Data Accuracy
95%
Email Deliverability

Frequently Asked Questions about Data Enrichment

Learn everything about Data Enrichment. Understand data sources, popular use cases, and data quality.

What is data enrichment?

Data enrichment means the process of merging external data sources to internal first party data. To do this, companies need a creditable source of third party data that brings additional value to the existing database.

Why is data enrichment important?

Enriched data opens more knowledge about the customer base by offering more depth to every entity. It gives companies more points to use while promoting their brands in their niches.