Frequently Asked Questions about Data Enrichment
What is data enrichment?
Data enrichment means the process of merging external data sources to internal first party data. To do this, companies need a creditable source of third party data that brings additional value to the existing database.
Why is data enrichment important?
Enriched data opens more knowledge about the customer base by offering more depth to every entity. It gives companies more points to use while promoting their brands in their niches.