Throtle

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250M
US Individuals
CCPA
Privacy Compliant
100%
Deterministic Matching
130M
US Households
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Throtle Data Products: APIs & Datasets

Explore Throtle’s datasets, databases, and data feeds.
Accurately reach prospects and customers online across multiple screens and devices.
Throtle - Identity Data Onboarding USA Consumers (250M+ individuals, 130M+ households) 250 million individuals icon
250 million individuals
Throtle - Identity Data Onboarding USA Consumers (250M+ individuals, 130M+ households) 100% Quality of Consumer Data - Truth{set} Truthscore™ Index icon
100% Quality of Consumer Data - Truth{set} Truthscore™ Index
Throtle - Identity Data Onboarding USA Consumers (250M+ individuals, 130M+ households) USA covered icon
USA covered
Throtle - Identity Data Onboarding USA Consumers (250M+ individuals, 130M+ households) 90 days of historical data icon
90 days of historical data
Enabling brands to recognize individual customers across channels, screens and stages of their journeys.
Throtle - Consumer Identity Resolution USA (130M+ households, 250M+ individuals) 250 million individuals  icon
250 million individuals
Throtle - Consumer Identity Resolution USA (130M+ households, 250M+ individuals) 100% Quality of Consumer Data - Truth{set} Truthscore™ Index icon
100% Quality of Consumer Data - Truth{set} Truthscore™ Index
Throtle - Consumer Identity Resolution USA (130M+ households, 250M+ individuals) USA covered icon
USA covered
Drive smarter Marketing decisions online and offline by leveraging a much richer data profile of your customers.
Throtle - Consumer Data Intelligence USA with 150+ consumer attributes 250 million individuals icon
250 million individuals
Throtle - Consumer Data Intelligence USA with 150+ consumer attributes 100% Quality of Consumer Data - Truth{set} Truthscore™ Index icon
100% Quality of Consumer Data - Truth{set} Truthscore™ Index
Throtle - Consumer Data Intelligence USA with 150+ consumer attributes USA covered icon
USA covered
Increase the accuracy and impact of your CTV campaigns with Throtle Connected TV.
Throtle - Connected TV (CTV) Identity Data 200 Million Individual Digital IDs icon
200 Million Individual Digital IDs
Throtle - Connected TV (CTV) Identity Data 100% Quality of Consumer Data - Truth{set} Truthscore™ Index icon
100% Quality of Consumer Data - Truth{set} Truthscore™ Index
Throtle - Connected TV (CTV) Identity Data USA covered icon
USA covered
Throtle - Connected TV (CTV) Identity Data 90 days of historical data icon
90 days of historical data
Unite disparate data sources to obtain a unique, single profile of your customers.
Throtle ID Graph - Deterministic Identity Data USA Consumers 350 million MAIDs icon
350 million MAIDs
Throtle ID Graph - Deterministic Identity Data USA Consumers 100% Quality of Consumer Data - Truth{set} Truthscore™ Index icon
100% Quality of Consumer Data - Truth{set} Truthscore™ Index
Throtle ID Graph - Deterministic Identity Data USA Consumers USA covered icon
USA covered

Throtle Pricing & Cost

Learn about Throtle’s prices, subscription cost, and API pricing.

In as many cases as possible, Throtle works to provide all of our clients a flat fee-based pricing structure. Of course, this is derived from data volumes, match rates, services, etc. Our pricing model is meant to make the Throtle services a predictable and known cost vs. the unpredictable variations and fluctuations in cpm based pricing for services. In general, all pricing is based on matched record volumes rather than total records under management.

The supported pricing models for Throtle’s data are One-off purchase, Monthly License, Yearly License, and Usage-based. Get talking to a member of the Throtle team to receive custom pricing options, information about data subscription fees, and quotes for Throtle’s data offering tailored to your use case.

Throtle Reviews

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About Throtle

Learn more about Throtle’s data sources, use cases, and integrations.

Throtle in a Nutshell

As consumers bounce relentlessly across an increasingly wide array of devices and applications, the data trail they leave behind becomes more and more fragmented.

And that’s a problem for marketers who are often left wondering: Who – exactly – is the person behind the screen that we’re talking to?

Throtle is a data centric identity resolution and data onboarding company. We pride ourselves on accurately connecting people to data and devices, driving personalized marketing based on real individuals.

With decades of data expertise at our core, Throtle developed technology and data processes to ensure brands obtain and understand their customers at the highest levels of fidelity possible.

Headquarter
USA

Geo Coverage

North America (1)
United States of America

Data Offering

The Throtle Identity Graph consists of million of names and addresses augmented with email addresses, MAIDs, mobile numbers and hundreds of core segments all deterministically linked to hundreds of millions of connected consumers across their devices and sourced from dozens of partners. Throtle rebuilds the Identity Graph in its entirety on a quarterly basis but makes changes, additions, deletion’s and adjustments on a daily basis.

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Use Cases

Effective Personalization: If you do not know with confidence who the customer is, you can not personalize your messages or experiences to them. That, in turn, lowers the quality (and probably the duration) of your relationship with that individual. With trusted identity resolution, marketers can obtain an in-depth understanding of their customers, ensuring that the right message gets delivered to the right customer, on their preferred channel and device.

Better Customer Insights: Identity resolution helps marketers better understand who is on the other end of a browser, mobile app, CTV, or IP address. Accurate identity resolution allows companies to create a true single view of their customers that can be consistently communicated and deployed across brands, business units, and product lines. You should be able to continuously enrich, update, and share identity data across your entire organization in order to facilitate greater control and personalization.

Privacy Compliant Identity: Well-executed identity resolution embraces industry best practices and principles that ensure data is harnessed in ways that are ethical, compliant, and privacy safe. In the wake of GDPR, CCPA and others to soon follow, identity resolution ensures secure data transfer and encrypted storage, data processing controls and access restrictions as well as regulatory compliance.

Data and Consumer Accuracy: To properly execute 1:1 marketing, the data and methodology you use to identify customers on a truly individual basis must be accurate. If it isn’t, you will risk sending the wrong messages to customers at the wrong time. Identity resolution provides a constant stream of data to dynamically validate customers as they interact in offline and online channels. Accuracy data is vital to the success of personalization efforts.

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Certifications & Associations

Logo of Data & Marketing Association (DMA) certification
Logo of Digital Advertising Alliance (DAA) certification
Logo of Interactive Advertising Bureau (IAB) certification
Logo of Network Advertising Initiative (NAI) certification
Logo of  Truth{set} certification

Data Sources & Collection

Our source data is derived from public records, warranty cards, consumer surveys, ecommerce websites, and other response-based sources in full compliance with all state and federal laws. Email data is sourced from partnerships that compile and aggregate the data via campaign deployments, contests, transactions, and affiliate marketing. MAIDs are from mobile contests, apps, in-app SDKs, and mobility services. No data is collected via web crawlers, spiders, or bots.

Key Differentiators

Accuracy
Utilizing an industry leading validated ID Graph, we ensure the highest level of accuracy. We use a wide array of personal and persistent data points, including email addresses, postal addresses, mobile numbers, device ids, etc., to validate identities consistently and in real-time.

Verification
Each data point in our ID Graph is validated by confirming it’s the same across at least 3 separate sources we’ve hand-picked and tested rigorously. We also have an external validation process that includes 5 levels of validation, including gold standard credit data.

Data Hygiene
Throtle is the only identity and onboarding firm that has a rigorous data hygiene process to ensure deterministic and individual accuracy. We perform data quality checks, validate, standardize and parse customer data, as well as enhance customer records.

Extension
Our ID Graph is built to allow the extension of records with emails and MAIDs – a process that is unique to Throtle, which increases match rates and generates greater responses.

Transparency
Transparent results are a necessity in making proper strategic marketing decisions. Throtle provides clients with transparency in their customer data and provides reporting to prove it.

High Match Rates
Due to our data centric approach and ability to append multiple match keys, Throtle’s match rates are significantly higher in deterministic match rates over industry standards.

Data Privacy

Our approach to privacy, rooted in transparency, allows Throtle to ensure quality and integrity while following privacy, federal and security compliances. The file meets all ANA, DAA, NAI and IAB privacy, federal and security compliances. In addition, we are also compliant with GDPR and CCPA.

Integrations

Logo of Adobe Audience Manager integration
Logo of AppNexus Data Marketplace integration
Logo of Basis by Centro integration
Logo of BDEX integration
Logo of DataXu integration
Logo of Google Marketing Platform integration
Logo of InfoSum integration
Logo of Lotame Data Exchange integration
Logo of MediaMath integration
Logo of Narrative I/O integration
Logo of The Trade Desk integration

What are you looking for?

Frequently asked questions about Throtle

What does Throtle do?

Empowering brands with the most accurate 1:1 view of their customers, across channels and devices.

How much does Throtle cost?

The supported pricing models for Throtle’s data are One-off purchase, Monthly License, Yearly License, and Usage-based. Get talking to a member of the Throtle team to receive custom pricing options, information about data subscription fees, and quotes for Throtle’s data offering tailored to your use case.

What kind of data does Throtle have?

Identity Graph Data, TV Viewership Data, Consumer Behavior Data, Audience Data, and 12 others

What data does Throtle offer?

The Throtle Identity Graph consists of million of names and addresses augmented with email addresses, MAIDs, mobile numbers and hundreds of core segments all deterministically linked to hundreds of millions of connected consumers across their devices and sourced from dozens of partners. Throtle rebuilds the Identity Graph in its entirety on a quarterly basis but makes changes, additions, deletion’s and adjustments on a daily basis.

How does Throtle collect data?

Our source data is derived from public records, warranty cards, consumer surveys, ecommerce websites, and other response-based sources in full compliance with all state and federal laws. Email data is sourced from partnerships that compile and aggregate the data via campaign deployments, contests, transactions, and affiliate marketing. MAIDs are from mobile contests, apps, in-app SDKs, and mobility services. No data is collected via web crawlers, spiders, or bots.

What’s Throtle’s data privacy policy?

Our approach to privacy, rooted in transparency, allows Throtle to ensure quality and integrity while following privacy, federal and security compliances. The file meets all ANA, DAA, NAI and IAB privacy, federal and security compliances. In addition, we are also compliant with GDPR and CCPA.

What are the best use cases for Throtle’s data?

Effective Personalization: If you do not know with confidence who the customer is, you can not personalize your messages or experiences to them. That, in turn, lowers the quality (and probably the duration) of your relationship with that individual. With trusted identity resolution, marketers can obtain an in-depth understanding of their customers, ensuring that the right message gets delivered to the right customer, on their preferred channel and device. Better Customer Insights: Identity resolution helps marketers better understand who is on the other end of a browser, mobile app, CTV, or IP address. Accurate identity resolution allows companies to create a true single view of their customers that can be consistently communicated and deployed across brands, business units, and product lines. You should be able to continuously enrich, update, and share identity data across your entire organization in order to facilitate greater control and personalization. Privacy Compliant Identity: Well-executed identity resolution embraces industry best practices and principles that ensure data is harnessed in ways that are ethical, compliant, and privacy safe. In the wake of GDPR, CCPA and others to soon follow, identity resolution ensures secure data transfer and encrypted storage, data processing controls and access restrictions as well as regulatory compliance. Data and Consumer Accuracy: To properly execute 1:1 marketing, the data and methodology you use to identify customers on a truly individual basis must be accurate. If it isn’t, you will risk sending the wrong messages to customers at the wrong time. Identity resolution provides a constant stream of data to dynamically validate customers as they interact in offline and online channels. Accuracy data is vital to the success of personalization efforts.

What platforms is Throtle integrated with?

MediaMath, The Trade Desk, AppNexus Data Marketplace, DataXu, Adobe Audience Manager, Lotame Data Exchange, Basis by Centro, BDEX, Narrative I/O, Google Marketing Platform, Adobe Cloud, and InfoSum