Consumer Marketing Data: Definition, Sources & Datasets to buy

What is Consumer Marketing Data?

Consumer marketing data refers to information collected about individuals’ preferences, behaviors, and demographics, which is used by businesses to understand and target their customers more effectively. It includes data from various sources such as surveys, social media, online purchases, and loyalty programs. This data helps businesses create personalized marketing strategies, improve customer experiences, and make informed business decisions.
Examples of consumer marketing data include demographic information, purchase history, online behavior, and social media activity. Consumer marketing data is used by businesses to understand their target audience, personalize marketing campaigns, improve customer segmentation, and make data-driven decisions. In this page, you’ll find the best data sources for consumer marketing data, consumer marketing databases, marketing data for sale, and marketing datasets.