Consumer Marketing Data: Definition, Sources & Datasets to buy

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Eugenio Caterino
Editor & Data Industry Expert

What is Consumer Marketing Data?

Consumer marketing data refers to information collected about individuals’ preferences, behaviors, and demographics, which is used by businesses to understand and target their customers more effectively. It includes data from various sources such as surveys, social media, online purchases, and loyalty programs. This data helps businesses create personalized marketing strategies, improve customer experiences, and make informed business decisions.
Examples of consumer marketing data include demographic information, purchase history, online behavior, and social media activity. Consumer marketing data is used by businesses to understand their target audience, personalize marketing campaigns, improve customer segmentation, and make data-driven decisions. In this page, you’ll find the best data sources for consumer marketing data, consumer marketing databases, marketing data for sale, and marketing datasets.

Editor's Pick

Datarade considers factors such as data accuracy, reliability, coverage, timeliness, historical data availability, data formats, API capabilities, data delivery methods, pricing models and compliance with data collection regulations.

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Eugenio Caterino
Editor & Data Industry Expert

Best Consumer Marketing Databases & Datasets

Here is our curated selection of top Consumer Marketing Data sources. We focus on key factors such as data reliability, accuracy, and flexibility to meet diverse use-case requirements. These datasets are provided by trusted providers known for delivering high-quality, up-to-date information.

Logo of Success.ai

Consumer Marketing Data API | Tailored Consumer Insights | Target with Precision | Best Price Guarantee

by Success.ai
5.0
USA
United Kingdom
Germany
+247
Free sample preview
API available
Starts at
$0.05$0.05 / 100 leads
Logo of Versium

Consumer Marketing Data, B2C Consumer Address Enrichment, USA, CCPA Compliant

by Versium
5.0
USA
Free sample preview
API available
Starts at
$300 / month
Logo of Factori

Factori | US Consumer Graph Data - Acquisition Marketing & Consumer Data Insights | Append 100+ Attributes from 220M+ Consumer Profiles

by Factori
4.9
USA
Free sample preview
Starts at
$60,000 / year
Logo of VisitIQâ„¢

VisitIQâ„¢ | Consumer Marketing Data | Comprehensive Data of Consumer Marketing Insights | Database & Dataset

by VisitIQâ„¢
5.0
USA
Free sample preview
Pricing available upon request
Logo of WiserBrand.com

Consumer Marketing Data | Unique Consumer Sentiment Data: Transcription of the calls to the companies

by WiserBrand.com
5.0
USA
United Kingdom
Germany
+60
Free sample preview
Starts at
$3$2.85 / row
Logo of GapMaps

Consumer Behaviour Data | USA | Understand Consumption Patterns and Preferences of Consumers| Consumer Sentiment Data| Consumer Marketing Data

by GapMaps
5.0
USA
Free sample preview
Pricing available upon request
Logo of CrawlBee

Crawlbee | Consumer Marketing Data | Versatile B2C Contact Data | API & Dataset | US Household, Housing, Mortgage Data

by CrawlBee
4.8
USA
Free sample preview
API available
Pricing available upon request
Logo of Accurate Append

Accurate Append | Verified US Consumer Marketing Data | Batch & API | 900M+ Consumer Emails, Landline & Mobile Phone Append | Real-Time Validation

by Accurate Append
5.0
USA
Free sample preview
API available
Starts at
$0.10 / Match
Logo of Andrews Wharton Inc.

Andrews Wharton's | Direct Marketing Data| Canadian Consumer Database | over 22M+ | consumers with Email Address to power Identity Graph or Marketing

by Andrews Wharton Inc.
Canada
Free sample preview
Starts at
$4,000$3,800 / month
Logo of GeoPostcodes

Direct Marketing Data | Global Demographic data | Consumer behavior data | Industry data

by GeoPostcodes
USA
United Kingdom
Germany
+244
Free sample preview
API available
Pricing available upon request

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Consumer Marketing Data is essential for a wide range of business applications, offering valuable insights and driving opportunities across industries. Below, we have highlighted the most significant use cases for Consumer Marketing Data.

Frequently Asked Questions

Where Can I Buy Consumer Marketing Data?

You can explore our data marketplace to find a variety of Consumer Marketing Data tailored to different use cases. Our verified providers offer a range of solutions, and you can contact them directly to discuss your specific needs.

How is the Quality of Consumer Marketing Data Maintained?

The quality of Consumer Marketing Data is ensured through rigorous validation processes, such as cross-referencing with reliable sources, monitoring accuracy rates, and filtering out inconsistencies. High-quality datasets often report match rates, regular updates, and adherence to industry standards.

How Frequently is Consumer Marketing Data Updated?

The update frequency for Consumer Marketing Data varies by provider and dataset. Some datasets are refreshed daily or weekly, while others update less frequently. When evaluating options, ensure you select a dataset with a frequency that suits your specific use case.

Is Consumer Marketing Data Secure?

The security of Consumer Marketing Data is prioritized through compliance with industry standards, including encryption, anonymization, and secure delivery methods like SFTP and APIs. At Datarade, we enforce strict policies, requiring all our providers to adhere to regulations such as GDPR, CCPA, and other relevant data protection standards.

How is Consumer Marketing Data Delivered?

Consumer Marketing Data can be delivered in formats such as CSV, JSON, XML, or via APIs, enabling seamless integration into your systems. Delivery frequencies range from real-time updates to scheduled intervals (daily, weekly, monthly, or on-demand). Choose datasets that align with your preferred delivery method and system compatibility for Consumer Marketing Data.

How Much Does Consumer Marketing Data Cost?

The cost of Consumer Marketing Data depends on factors like the datasets size, scope, update frequency, and customization level. Pricing models may include one-off purchases, monthly or yearly subscriptions, or usage-based fees. Many providers offer free samples, allowing you to evaluate the suitability of Consumer Marketing Data for your needs.

What Are Similar Data Types to Consumer Marketing Data?

Consumer Marketing Data is similar to other data types, such as Brand Affinity Data, Healthcare Marketing Data, Brand Data, Direct Marketing Data, and Advertising Data. These related categories are often used together for applications like Audience Targeting and Audience Segmentation.

Eugenio Caterino

Eugenio Caterino

Editor & Data Industry Expert @ Datarade

Eugenio is an editor and data industry expert with over a decade of experience specializing in B2B data marketplaces and e-commerce platforms. He has a strong background in data analytics, data science, and data management. Eugenio is passionate about helping companies leverage data and technology to drive innovation and business growth, ensuring they can easily and efficiently access the solutions they need.

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