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Consumer Marketing Data

Consumer marketing data is data which enables B2C marketers to better understand their target audience. It provides demographic and behavioral insights about consumers, such as purchase behavior, age, and income. Marketers use it for personalized messaging to increase conversion.

Top Consumer Marketing Data APIs, Datasets, and Databases

Find the top commercial Consumer Marketing Data sets, feeds and streams.

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Consumer Styles

by MBI Geodata
Where do people with different consumer styles live? The data is available for 51 countries in five continents and globally consistent and comparable.
Volume50 countries on 5 continents
Quality100% coverage, varies by country
Country
Germany
United Kingdom
France
+ 48 others
History5 years of past data available
Use CaseConsumer Profiling, purchase behavior analytics + 3 more
Available Pricing:
Usage-based
One-off purchase
Yearly license
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Gender Data

by MBI Geodata
Gender data for Geomarketing, planning and business analysis
Volume0 Data volume varies for every country worldwide
Quality100% Coverage varies by country
Country
USA
China
Japan
+ 237 others
History10 years of past data available
Use CaseGeomarketing, Location Analytics + 3 more
Available Pricing:
Usage-based
One-off purchase
Yearly license
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Data Enrichment

by Matrixian Group
Our Data Enrichment solution adds missing data to your customer base, such as names, addresses, phone numbers and email addresses. Besides, we can also enrich your database with specific wishes, su...
Country
USA
China
Japan
+ 246 others
Use CaseData Enrichment, Customer Data Enrichment + 2 more
Pricing available upon request
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Caregiver Data

by HealthWise Data
Data identifying potential Caregivers based on familial connections and radius mapping around Care Recipients/"Caregivees".
Volume242 Million US Adults
Country
USA
History1 years of past data available
Use CaseGeomarketing, Data Modeling + 3 more
Pricing available upon request
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Premium Partner
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Datastream Dailies

by Datastream Group
Opt-in email, Mobile Phones, and more
Use Casedemographic audiences, Cross-Device Targeting + 3 more
Available Pricing:
One-off purchase
Monthly license
Yearly license
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Audience Data (Segments available via DSPs)

by OnAudience
Our segments are available via Google DV360, AppNexus, Adform, The Trade Desk, Zeotap, Adsquere, Hybrid.io, Invibes. Online taxonomy includes coverage for each platform: https://www.onaudience.com/...
Volume1.2K Ready Segments OnAudience Taxonomy, 620M Unique Mobile IDs Globally / Month
Quality100% Nielsen Digital Ad Rating
Country
USA
China
Japan
+ 246 others
History30 days of past data available
Use CaseBehavioral Targeting, Programmatic Advertising + 1 more
Starts at
$1$0.90 / CPM
10% Datarade discount
Free sample available
20% revenue share
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Age bands data

by MBI Geodata
Age bands data for Geomarketing, planning and business analysis
Volume0 Data volume varies for every country worldwide
Quality100% Coverage varies by country
Country
USA
China
Japan
+ 237 others
History10 years of past data available
Use CaseExpansion Strategy Development, Market Potential Analysis + 3 more
Available Pricing:
Usage-based
One-off purchase
Yearly license
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Customer Data Quality Report

by Matrixian Group
Insights into your customer data
Country
Netherlands
Use CaseCustomer Data Insights, Consumer Intelligence + 3 more
Pricing available upon request
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Healthy Lifestyles Data

by HealthWise Data
Consumer data and modeling specifically focused on health and lifestyle, with propensities including likeliness to have a healthy diet, likeliness to smoke, and more. Lays well into clinical data f...
Volume242 Million US Adults
Country
USA
History1 years of past data available
Use CaseData Onboarding, Audience Targeting + 3 more
Pricing available upon request
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Household data

by MBI Geodata
Household data for Geomarketing, planning and business analysis
Volume0 Data volume varies for every country worldwide, 100 Coverage varies by country
Quality100% coverage, varies by country
Country
USA
China
Japan
+ 237 others
History10 years of past data available
Use CaseGeomarketing, Location Planning + 3 more
Available Pricing:
Usage-based
One-off purchase
Yearly license
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Top Consumer Marketing Data Providers, Vendors, and Companies

Find the top Consumer Marketing Data aggregators, suppliers, and firms.

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Based in United Kingdom

Latch Media is a data provider offering Demographic Data, Address Data, Direct Marketing Data, Email Address Data, Phone Number Data, and Consumer Marketing Data. They are headquartered in United K...

Based in United States of America

Founded in 1969, Acxiom focuses on creating the best possible insights across the most sources of data, effectively harnessing big data about real consumers for recognition, targeting, and measurem...

Based in Finland

Our mission is to increase the return on digital services. We do this by providing our customers data collection and activation as well as services and technologies for digital advertising and medi...

Based in Sweden

Marketing heroes are born from insight. InsightOne provides clients with information, analytics and insight into consumer behavior in an increasingly complex and volatile market. With increased ...

Based in Germany

The OS Data Solutions GmbH & Co.KG is the Premium Data Provider for Digital Marketing in Germany. The joint venture of the Otto Group and Ströer Group based in Hamburg was founded in June 2019, as...

Based in United States of America

We have data on 270M Americans (97%) based on our own outreach and on data partnerships we have cultivated throughout the years. We have phone numbers, addresses and emails which are ethically-sour...

Based in United States of America

Bridge is a data provider offering Marketing Data, Consumer Marketing Data, Demographic Data, Mobile App Usage Data, and Consumer Identity Data. They are headquartered in United States of America.

Based in United States of America

Exactis Data Cloud is a data provider offering Firmographic Data, Consumer Marketing Data, Company Data, Demographic Data, Interest Data, Consumer Behavior Data, Consumer Lifestyle Data, and Automo...

Based in United States of America

Lotame is the leading unstacked data solutions company that helps publishers, marketers and agencies find new customers, increase engagement, and grow revenue. Our real-time data management technol...

Based in Germany

Zeotap is a Customer Intelligence Platform that helps brands understand customers and predict behavior, empowering them to invest in customer relationships and products that matter. It offers data ...

The Ultimate Guide to Consumer Marketing Data 2020

Learn everything about Consumer Marketing Data. Understand data sources, popular use cases, and data quality.

What is consumer marketing data?

Consumer marketing data is any data which can be used by B2C marketers to improve their marketing campaigns. Whereas general consumer data can be used by advertisers, sales teams, managers and designers, consumer marketing data is specifically collected to be used by a business’ marketing teams. It allows marketers to get the clearest picture of the consumers they’re targeting: who they are, what they do, and how to contact them. Consumer marketing data means marketers can market their products and services effectively and drive up conversion.

How is consumer marketing data collected?

The collection method used to collect consumer marketing data varies depending on the kind of information (data ‘attribute’) being gathered. For example, a consumer marketing dataset about consumer purchase history is collected using historical consumer transaction information, gathered from receipts, e-receipts and SKU reports. In contrast, a consumer contact enrichment dataset includes email addresses and mobile phone numbers for consumers. These are collected on an opt-in basis whenever a consumer registers with a website or app. Web scraping tools collect consumer contact data from sites, ranging from social media to ecommerce platforms.

What are the attributes of consumer marketing data?

As we’ve seen, consumer marketing data can vary a lot in terms of its format, and the information it provides. Here are the most common attributes of a consumer marketing dataset:
Demographic information - This can include consumer age, gender, income, affluence level.
Geographic information - Data about where the consumer lives or works.
Location behavior - This is slightly different to ‘geographic’. Location-based consumer marketing data will tell you about the places a consumer visits regularly, POIs in their area, and the time they spend in a given location.
Purchase behavior - This tells marketers about the products consumers have bought in the past, where they bought them from, and how they payed. It can also include insights into brand affinity and basket composition.

What are the use cases for consumer marketing data?

Consumer marketing data can be used to enhance almost any B2C marketing strategy. Consumer marketing data use cases include:
Lead generation - Consumer marketing datasets can include contact information for millions of potential customers. Marketers can generate and nurture leads by contacing consumers via the best channels, whether that’s cold outreach phone calls, or programmatic emails sent to their home and work accounts.
Building a demographic persona - Marketers can calculate a consumer’s readiness to buy based on their demographic profile. Factors like age, income, and gender all influence consumer purhcase intent, so marketers build demographic personas and create audience segments to ensure they’re targeting the individuals with the highest buyer propensity.
Brand affinity analytics - Before marketing a product or service, marketers must have a thorough understadning of their competition. This includes analyzing which brands are popular amongst consumers to work out how loyal consumers are to a particular brand and estimate risk. Similarly, by identifying the pain points often encountered with the brand, marketers can ensure that they provide a superior product and customer service and win sales from competitors.

How to assess consumer marketing data quality?

The best consumer marketing data providers will have certifications to show that their data is high-quality and privacy-compliant. Certifications from organizations like Interactive Advertising Bureau (IAB) mean that the consumer-marketing data is independently-verified, and so more likely to be trustworthy. Consumer marketing data providers should also be able to tell you which verification procedures they carry out to ensure data accuracy, such as filtering processes and internal technology audits. Before buying consumer marketing data, always check the data provider’s reviews. Lastly, ask for a data sample before you buy from a provider to ensure that their consumer marketing data is of the quality your business needs.

Categories Related to Consumer Marketing Data

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Popular Consumer Marketing Data Use Cases

Find out the most common applications of Consumer Marketing Data.