On This Page:
- Overview
- Datasets
- Providers
- Use Cases
- Attributes
- FAQ
On This Page:
- Overview
- Datasets
- Providers
- Use Cases
- Attributes
- FAQ
What is Consumer Marketing Data?
Consumer marketing data refers to information collected about individuals’ preferences, behaviors, and demographics, which is used by businesses to understand and target their customers more effectively. It includes data from various sources such as surveys, social media, online purchases, and loyalty programs. This data helps businesses create personalized marketing strategies, improve customer experiences, and make informed business decisions.
Examples of consumer marketing data include demographic information, purchase history, online behavior, and social media activity. Consumer marketing data is used by businesses to understand their target audience, personalize marketing campaigns, improve customer segmentation, and make data-driven decisions. In this page, you’ll find the best data sources for consumer marketing data, consumer marketing databases, marketing data for sale, and marketing datasets.
Editor's Pick
Best Consumer Marketing Databases & Datasets
Here is our curated selection of top Consumer Marketing Data sources. We focus on key factors such as data reliability, accuracy, and flexibility to meet diverse use-case requirements. These datasets are provided by trusted providers known for delivering high-quality, up-to-date information.
Consumer Marketing Data | Comprehensive Data of Consumer Marketing Insights | Database & Dataset
Consumer Marketing Data API | Tailored Consumer Insights | Target with Precision | Best Price Guarantee
Consumer Marketing Data, B2C Consumer Address Enrichment, USA, CCPA Compliant
Consumer Marketing Data | Versatile B2C Contact Data | API & Dataset | US Household, Housing, Mortgage Data
Consumer Behaviour Data | USA | Understand Consumption Patterns and Preferences of Consumers| Consumer Sentiment Data| Consumer Marketing Data
Factori | US Consumer Graph Data - Acquisition Marketing & Consumer Data Insights | Append 100+ Attributes from 220M+ Consumer Profiles
Consumer Marketing Data | Unique Consumer Sentiment Data: Transcription of the calls to the companies
Stirista's B2C Contact Data, Demographic Data, Audience Data, Consumer Marketing Data, and Email Address Data - US
PredSearch | Consumer Marketing Data, Brand Data, Advertising Data | Categories, Brands, Products | Global coverage | Amazon Click & Conversion Share
Accurate Append | Verified US Consumer Marketing Data | Batch & API | 900M+ Consumer Emails, Landline & Mobile Phone Append | Real-Time Validation
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Top Consumer Marketing Data Providers & Companies
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Versium
CoverageUSACUsing Versium REACH has allowed us to easily and cost-effectively activate our CRM and ICP data. Versium REACH allows us to activate our data over our preferred media channels giving us the ability to compound frequency with our audiences.
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BIGDBM
CoverageUSABIGDBM is a leading provider of US consumer and B2B data with unrivaled quality, coverage, and affordable pricing. Additionally, BIGDBM is a highly sought-after data engineering and software development outsourcing firm for many data suppliers worldwide.765 Mil+Emails600 Mil+Phones155 Mil+Properties -
WiserBrand.com
CoverageUSAUK+61VOur company, Eqman, engaged with Wiser Brand for their consumer data services, particularly focused on anonymized consumer behavior data. At first glance, Wiser Brand seemed like a reliable partner for gaining valuable insights into consumer trends and preferences. However, our experience revealed several concerns. Wiser Brand provided anonymized data as promised, but the quality of this data was inconsistent. We often encountered gaps in key information, which hindered our ability to make informed decisions. Additionally, the frequency of data updates was slower than expected, impacting our real-time analysis. One of the major issues was the transparency of their data sourcing. While they assured us that the data was anonymized and compliant with privacy regulations, their explanations lacked detail. This raised doubts about the ethical standards behind their operations, which is a critical factor for any business handling sensitive consumer information. In conclusion, while Wiser Brand offers a unique product in anonymized consumer data, the inconsistencies in data quality and transparency issues made the experience less than satisfactory. We would recommend proceeding with caution when considering them as a data provider.
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McGRAW
CoverageUSAUK+248VWe have been working with McGRAW for over two years, and their real estate investment data has been crucial to our marketing efforts. Their excellent customer support and timely insights have greatly improved our campaign effectiveness, leading to multiple property contracts. Thanks to McGRAW, we are confident utilizing their data in our marketing and sales efforts to sell our remaining units. We look forward to continuing our partnership with their data team.
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VisitIQâ„¢
CoverageUSAVWe have purchased data for marketing from DrivenIQ as well as used their incredible capture tech to nurture our website traffic efficiently and accurately. Surprised at the granular accuracy of the data we inspect regularly from them.
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Stirista
CoverageUSAStirista features a wide variety of audience types including Geolocation (Visitor Data), B2B, Consumer, Purchase-based, Online Activity, Intent, B2B Technology, Social Media Engagement, Voter/Political, Life-Event, Auto Ownership, Seasonal, and Multicultural data.LocationData Updated in Real-Time60 MillionB2B Professionals
Popular Use Cases for Consumer Marketing Data
Consumer Marketing Data is essential for a wide range of business applications, offering valuable insights and driving opportunities across industries. Below, we have highlighted the most significant use cases for Consumer Marketing Data.
Main Attributes of Consumer Marketing Data
Below, we outline the most popular attributes associated with this type of data—features that data buyers are actively seeking to meet their needs.
| Attribute | Type | Description | Action |
|---|---|---|---|
| Float | The latitude of a point on earth's surface. Commonly abbreviated as "lat". | View 136 datasets | |
| String | The last name (surname) of a contact. | View 134 datasets | |
| String | The first name of a contact. | View 133 datasets | |
| String | The name of a city. | View 125 datasets | |
| String | The address of a company or contact (street name, number, zip code, city, county, country). | View 123 datasets | |
| String | The email address of a company or contact. | View 111 datasets |
Frequently Asked Questions
How is the Quality of Consumer Marketing Data Maintained?
The quality of Consumer Marketing Data is ensured through rigorous validation processes, such as cross-referencing with reliable sources, monitoring accuracy rates, and filtering out inconsistencies. High-quality datasets often report match rates, regular updates, and adherence to industry standards.
How Frequently is Consumer Marketing Data Updated?
The update frequency for Consumer Marketing Data varies by provider and dataset. Some datasets are refreshed daily or weekly, while others update less frequently. When evaluating options, ensure you select a dataset with a frequency that suits your specific use case.
Is Consumer Marketing Data Secure?
The security of Consumer Marketing Data is prioritized through compliance with industry standards, including encryption, anonymization, and secure delivery methods like SFTP and APIs. At Datarade, we enforce strict policies, requiring all our providers to adhere to regulations such as GDPR, CCPA, and other relevant data protection standards.
How is Consumer Marketing Data Delivered?
Consumer Marketing Data can be delivered in formats such as CSV, JSON, XML, or via APIs, enabling seamless integration into your systems. Delivery frequencies range from real-time updates to scheduled intervals (daily, weekly, monthly, or on-demand). Choose datasets that align with your preferred delivery method and system compatibility for Consumer Marketing Data.
How Much Does Consumer Marketing Data Cost?
The cost of Consumer Marketing Data depends on factors like the datasets size, scope, update frequency, and customization level. Pricing models may include one-off purchases, monthly or yearly subscriptions, or usage-based fees. Many providers offer free samples, allowing you to evaluate the suitability of Consumer Marketing Data for your needs.
What Are Similar Data Types to Consumer Marketing Data?
Consumer Marketing Data is similar to other data types, such as Brand Affinity Data, Healthcare Marketing Data, Brand Data, Direct Marketing Data, and Advertising Data. These related categories are often used together for applications like Audience Targeting and Audience Segmentation.
