Best Consumer Marketing Datasets, Databases & APIs

What is Consumer Marketing Data?

Consumer marketing data is data which enables B2C marketers to better understand their target audience. It provides demographic and behavioral insights about consumers, such as purchase behavior, age, and income. Marketers use it for personalized messaging to increase conversion.Learn more

Recommended Consumer Marketing Data Products

50+ Results
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Consumer Marketing Data | Direct Marketing Data | Consumer Data - 200M+ Consumer Records

Blue Mail Media’s targeted Consumer Marketing Data can be the single stop solution for your marketing ... Our customized and Opt-in Consumer Marketing Data will help you to reap maximum ROI.
Available for 1 countries
200 Million Verified Records
1 years of historical data
90% Accuracy
Available Pricing:
One-off purchase
Monthly License
Yearly License
Usage-based
5% Datarade discount
Free sample available

ChannelIQ by AnalyticsIQ - Consumer Marketing Data USA - 251M Individuals

ChannelIQ contains data related to consumer marketing channel preferences and activity. ... ChannelIQ focuses on how to target your ideal clientele through their preferred marketing channels that
Available for 1 countries
251M Individuals
3 months of historical data
Available Pricing:
Yearly License
Usage-based
Free sample preview
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Consumer Data | Aggregated Spend Patterns | Retail Transactions

SafeGraph Spend is an aggregated transaction dataset of consumer data containing spending behavior at ... This dataset includes transaction consumer data at individual POIs in the US based on aggregated debit
Available for 1 countries
400K POI
2 years of historical data
100% fill rates
Starts at
$250 / purchase
Free sample available

Ameribase Digital - Consumer Marketing by Student Loans Database- Email and Postal 16MM USA records

The total outstanding federal student loan debt in this country is $1.5 trillion. And the student loan debt in this country is rising every year. These students in this database are in debt and re...
Available for 1 countries
8M Postal records
4 years of historical data
100% Mobile ID
Starts at
$10,000 / month
50% revenue share

Reklaim | Consumer Data | USA & Canada | +100m |

by Reklaim
lifestyle, consumer marketing, consumer marital status. ... Reklaim offers consumer data, inclusive of: consented consumer data, consumer behavior, consumer age,
Available for 2 countries
100 Million
100% Equal Match Rate
Available Pricing:
Monthly License
Yearly License
Free sample available

USA Young Adult Audience Data by ASL Marketing

Get young adult & student marketing data for postal, email and digital outreach. ... Database is provided by ASL Marketing and covers GenZ people in the United States of America.
Available for 1 countries
Pricing available upon request
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BoldData - B2B Social Links Worldwide (8M+ businesses, 30+ countries)

All our e-mail data is verified by automated processes and human eyes on a ongoing basis.
Available for 30 countries
8.23M Social links datasets
4 years of historical data
95% Accuracy
Starts at
€0.25 / record
Free sample preview
Free sample available

Total Consumer Insights - U.S. Only

Use Cases - Outbound: Increase Marketing Reach - Outbound: Improve Loyalty, Retention, and Upsell ... Total Consumer Insights is the most comprehensive collection of U.S. consumer shopper data available.
Available for 1 countries
266M Records
10 years of historical data
Starts at
$15,000 / month
Free sample available
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Mapping Resources: Consumer List Database - Individual and Household Consumer Identity Data for the USA

United States Consumer List Database with full contact information, including; Addresses, Telephone, ... , Email Address and Location as well as hundreds of available consumer behavior/buying activity/lifestyle
Available for 1 countries
3 years of historical data
Starts at
$0.10 / record
Free sample available

Public Profile and Posts Datasets from Instagram | Grepsr

by Grepsr
Usecase/Applications possible with the data: Refine your marketing efforts to ensure that you ... ’re marketing to your audience using the right hashtags and following emerging trends.
Available for 249 countries
98% match rate
Pricing available upon request
Free sample preview
Free sample available

More Consumer Marketing Data Products

Discover related consumer marketing data products.
8M records
100% match rate
Netherlands covered
The Whooz Marketing & Communication Dataset provides powerful insight into consumer preferences; The ideal knowledge for your strategy and media choices. It ...
8M records
100% match rate
Netherlands covered
Our well-known Whize segmentation model is available at household level for all 8 million Dutch households. With this, we can deliver a comprehensive portfol...
251M Individuals
USA covered
3 months of historical data
DemoIQ contains data related to consumer demographic information including age, gender, marital status, ethnicity, religion, politics, children, and more.
1.8K Million records
80 countries covered
1 months of historical data
A monthly refresh of behavioral interest data covering 600 Million users across US,APAC,LATAM,CA
98% match rate
249 countries covered
Acquire publicly available data from Instagram and optimize your social media analysis. You can scrape publicly available posts, images, URLs, likes, views...
251M Individuals
USA covered
3 months of historical data
ChannelIQ contains data related to consumer marketing channel preferences and activity.
USA covered
US Data Corporation’s consumer database is the most comprehensive set of consumer lists available, encompassing more than 98% of all Americans.
200 Million Verified Records
90% Accuracy
USA covered
Our verified Consumer Data can help you reach prospects based on Age, Gender, Employment, Income. Connect with the audience to promote your products/services...
1 billion records
131 countries covered
Measure the impact of social media campaigns and boost your company's revenue through social media analytics powered by AI.
30 Million records
95% Delivery Rate
240 countries covered
Accelerate the success of your marketing campaigns with MedicoReach’s accurate, reliable, and comprehensive Consumer Healthcare data. You can even send a per...
190M records of US individuals
USA covered
Database of more than 190 Million US individuals and their personal information and political party affiliation.
100% Coverage
41 countries covered
Easy-to-use SaaS powered by demographic prediction AI that extracts customer demographics from names with 100% coverage, accuracy preview before purchase and...
100 Million
2 countries covered
2 years of historical data
Reklaim redefines the consumer relationship by providing consumers access, control, and compensation for their data. Currently, Reklaim has over 1,600 determ...
100 Million
100% Equal Match Rate
2 countries covered
Reklaim redefines the consumer relationship by providing consumers access, control, and compensation for their data. Currently, Reklaim has over 1,600 determ...
8M records
100% match rate
Netherlands covered
The Whize Shopping Segments are specially developed for the (non-food) retail market. This segmentation classifies every household in the Netherlands in term...
8M records
100% match rate
Netherlands covered
The Whooz Marketing & Communication Dataset provides powerful insight into consumer preferences; The ideal knowledge for your strategy and media choices. It ...
8M records
100% match rate
Netherlands covered
Our well-known Whize segmentation model is available at household level for all 8 million Dutch households. With this, we can deliver a comprehensive portfol...
260M records
97% model match rate
USA covered
Maximize the success of your B2C healthcare marketing campaign with our comprehensive and high-performance set of modelled US consumer healthcare purchasing ...
datarade.ai - Acxiom profile banner
Acxiom
Based in USA
Acxiom
Acxiom is a customer intelligence company that provides data-driven solutions to enable the world’s best marketers to better understand their customers to cr...
1,600
data specialists
200+
industry experts
50
years of innovative solutions
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Speedeon Data
Based in USA
Speedeon Data
Speedeon Data enables leading brands to achieve remarkable success through data-driven insight, impactful customer engagement, and measurable omni-channel ma...
1000+
Consumer Attributes
24/7
Audience Data Updates
26M
New Movers
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AnalyticsIQ
Based in USA
AnalyticsIQ
AnalyticsIQ is a predictive marketing data company that creates data to understand the complete view of individuals - regardless of whether they are at home ...
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Blue Mail Media
Based in USA
Blue Mail Media
Blue Mail Media's customized data marketing solutions will help businesses to thrive good results and achieve better ROI of marketing campaigns.
10 Yrs
Experience
4K
Clients Served
100M+
Business Records
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TRAK Data
Based in Canada
TRAK Data
TRAK's powerful consumer marketing data covers over 251 million US consumers and 170 million households. With TRAK, you can also attract more of your best c...
251M
Individuals
170M
Households
1000+
Data Attributes
datarade.ai - Grepsr profile banner
Grepsr
Based in USA
Grepsr
From understanding customers' requirements to the final delivery, we take extra precautions to serve nothing but the most accurate and reliable data. Our dat...
500M+
Records per day
750K+
Web sources per day
99%
Data accuracy

The Ultimate Guide to Consumer Marketing Data 2023

Learn about consumer marketing data analytics, sources, and collection.

What is consumer marketing data?

Consumer marketing data is any data which can be used by B2C marketers to improve their marketing campaigns. Whereas general consumer data can be used by advertisers, sales teams, managers and designers, consumer marketing data is specifically collected to be used by a business’ marketing teams. It allows marketers to get the clearest picture of the consumers they’re targeting: who they are, what they do, and how to contact them. Consumer marketing data means marketers can market their products and services effectively and drive up conversion.

How is consumer marketing data collected?

The collection method used to collect consumer marketing data varies depending on the kind of information (data ‘attribute’) being gathered. For example, a consumer marketing dataset about consumer purchase history is collected using historical consumer transaction information, gathered from receipts, e-receipts and SKU reports. In contrast, a consumer contact enrichment dataset includes email addresses and mobile phone numbers for consumers. These are collected on an opt-in basis whenever a consumer registers with a website or app. Web scraping tools collect consumer contact data from sites, ranging from social media to ecommerce platforms.

How do market research analysts gather consumer data?

Market research analysts study market dynamics so they can make forecasts about future sales of a product or service. Data research analysts use the following methodologies:

  • Asking consumers for data: Businesses may receive an IP address from other devices that access their website resources. They use this information to create a customized profile of the customer and to deliver appropriate ads.
  • Analyzing customer behavior: Data research analysts track customer behavior by monitoring their behavior on the company’s website and on the social media sites for consumer marketing data analysis.
  • Buying data from consumer marketing data vendors: Data research analysts may also purchase commerical consumer marketing datasets from a consumer marketing data vendor on a data marketplace’s like Datarade’s. Any of these documents include driving logs, improvements to address records, or census data.

What is influencer consumer marketing data?

Influencer consumer marketing data is a category of social media marketing data that has been derived from outlets that use endorsements and product references from influencers. Influencers are individuals that have a strong social media presence and are regarded as experts within their niche. Influencer consumer marketing works because of the high degree of confidence that social influencers have built up amongst their followers, and their suggestions act as a form of social evidence to future consumers of your brand. Creating an influencer marketing campaign requires deliberate targeting and preparation. You’re not going to achieve strategic success either by giving free stuff to everyone who asks, or to your current friends and associates - getting the right influencer marketing data is vital!

What is B2C consumer marketing data?

B2C marketing data, also known as ‘Business to Consumer’ marketing data, is the data derived from a collection of policies, activities and techniques that an organization uses to drive its goods or services to its consumers. B2C strategies rely not only on the profit or significance that the product provides, but also on invoking an emotional reaction from the buyer to gain insight for consumer marketing data analysis. Many businesses that market directly to customers are referred to as B2C companies. You can view historical consumer marketing data online, as well as buy consumer marketing data from a consumer marketing data supplier on the data market. You can get historical consumer marketing data online, and also purchase consumer marketing data through a consumer marketing data vendor in a data marketplace like Datarade.

What is a CDP?

A Customer Data Platform (CDP) is a set of applications that generates a permanent, centralized customer database that is open to other programs. Data is collected from different channels, cleaned and compiled to create a single consumer profile that can be added to a commercial dataset. These organized data points are then made available to other marketing programs. According to Gartner, client data systems have grown from a number of established markets. A Consumer Data Platform has the ability to revolutionize your business by ingesting data from any of your marketing channels, unifying it to create a common source of reality for customer data, and then using the knowledge to fuel marketing strategies for improved prediction, targeting and personalization.

What is a consumer data broker?

Consumer data brokers are organizations who obtain data from other companies on the market (such as a credit card company), scan the internet for valuable knowledge about customers, then aggregate the information with data from other outlets (e.g. offline sources). Data brokers collect information from a number of online and offline commercial market dataset outlets. Examples of such sources include: social media, web history, online and offline transaction history and warranties information, credit card information, government documents (driver’s license and motor vehicle reports, census reports, birth certificates, marriage certificates, voter registry information, etc.). Companies obtain and purchase this data to compile commercial datasets.

What are the attributes of consumer marketing data?

As we’ve seen, consumer marketing data can vary a lot in terms of its format, and the information it provides. Here are the most common attributes of a consumer marketing dataset:
Demographic information - This can include consumer age, gender, income, affluence level.
Geographic information - Data about where the consumer lives or works.
Location behavior - This is slightly different to ‘geographic’. Location-based consumer marketing data will tell you about the places a consumer visits regularly, POIs in their area, and the time they spend in a given location.
Purchase behavior - This tells marketers about the products consumers have bought in the past, where they bought them from, and how they payed. It can also include insights into brand affinity and basket composition.

What are the use cases for consumer marketing data?

Consumer marketing data can be used to enhance almost any B2C marketing strategy. Consumer marketing data use cases include:
Lead generation - Consumer marketing datasets can include contact information for millions of potential customers. Marketers can generate and nurture leads by contacing consumers via the best channels, whether that’s cold outreach phone calls, or programmatic emails sent to their home and work accounts.
Building a demographic persona - Marketers can calculate a consumer’s readiness to buy based on their demographic profile. Factors like age, income, and gender all influence consumer purhcase intent, so marketers build demographic personas and create audience segments to ensure they’re targeting the individuals with the highest buyer propensity.
Brand affinity analytics - Before marketing a product or service, marketers must have a thorough understadning of their competition. This includes analyzing which brands are popular amongst consumers to work out how loyal consumers are to a particular brand and estimate risk. Similarly, by identifying the pain points often encountered with the brand, marketers can ensure that they provide a superior product and customer service and win sales from competitors.

How to assess consumer marketing data quality?

The best consumer marketing data providers will have certifications to show that their data is high-quality and privacy-compliant. Certifications from organizations like Interactive Advertising Bureau (IAB) mean that the consumer-marketing data is independently-verified, and so more likely to be trustworthy. Consumer marketing data providers should also be able to tell you which verification procedures they carry out to ensure data accuracy, such as filtering processes and internal technology audits. Before buying consumer marketing data, always check the data provider’s reviews. Lastly, ask for a data sample before you buy from a provider to ensure that their consumer marketing data is of the quality your business needs.

Can I buy a consumer marketing mailing list?

Yes, as part of a commercial dataset. A consumer marketing mailing list is a set of email addresses used by an individual or an agency to deliver marketing material to several recipients. You should purchase consumer marketing data from a consumer marketing data vendors using Datarade’s data marketplace to get an outreach advantage in the market you’re joining. The cost of consumer marketing mailing lists varies depending on the region you’re targetting and the volume of addresses you need. Before buying customer marketing mailing lists, you need to consider few things like asking the right questions about the data’s coverage, buying the volume of data you need, considering the data acquisition methods, and asking for a data sample.

How does consumer data help marketers?

Consumer data helps marketers in several aspects. Primarily, commerical consumer datasets provide marketers with carefully analyzed data to back up their marketing campaigns. This customer marketing data research lets advertisers get a much clearer sense of whether and where to submit marketing messages. This timeliness and consistency increases the possibility of striking an emotional chord with the consumer and promotes constructive interaction. Commercial consumer marketing datasets comprise of a range of historical consumer marketing data and often help to refine various communication platforms that help identify the platform works better and the message evokes the desired user conduct. You may also define which content format works well at any given time on an e-mail, social media, or blog post.

Where can I buy Consumer Marketing Data?

Data providers and vendors listed on Datarade sell Consumer Marketing Data products and samples. Popular Consumer Marketing Data products and datasets available on our platform are Consumer Marketing Data | Direct Marketing Data | Consumer Data - 200M+ Consumer Records by Blue Mail Media, ChannelIQ by AnalyticsIQ - Consumer Marketing Data USA - 251M Individuals by AnalyticsIQ, and Consumer Data | Aggregated Spend Patterns | Retail Transactions by SafeGraph.

How can I get Consumer Marketing Data?

You can get Consumer Marketing Data via a range of delivery methods - the right one for you depends on your use case. For example, historical Consumer Marketing Data is usually available to download in bulk and delivered using an S3 bucket. On the other hand, if your use case is time-critical, you can buy real-time Consumer Marketing Data APIs, feeds and streams to download the most up-to-date intelligence.

What are similar data types to Consumer Marketing Data?

Consumer Marketing Data is similar to Healthcare Marketing Data, Direct Marketing Data, Advertising Data, Donor Data, and Education Marketing Data. These data categories are commonly used for Marketing and Audience Targeting.

What are the most common use cases for Consumer Marketing Data?

The top use cases for Consumer Marketing Data are Marketing, Audience Targeting, and Audience Insights.

Translations for this page

Datos de marketing de consumidor (ES)