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Direct Marketing Data

Direct marketing datasets provide information on any marketing techniques that brands and businesses use to communicate directly to target consumers, as opposed to third-party or mass-media channels. Datarade helps you find direct marketing data APIs, databases and datasets.

Top Direct Marketing Data APIs, Datasets, and Databases

Find the top commercial Direct Marketing Data sets, feeds and streams.

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Europe & North America Database

by Krill Technologies
A coverage of companies and contact details in North America and Europe with a granular scope. Covering all the industry verticals, with companies ranging from start ups, sole ownership to Enterp...
Volume2.5M North America accounts, 2M Europe accounts
Quality100% Accuracy, 100% Validated and Consistent
Country
USA
Germany
United Kingdom
+ 61 others
Use CaseDirect Marketing, Audience Targeting + 2 more
Available Pricing:
One-off purchase
Monthly license
Yearly license
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ChannelIQ

by AnalyticsIQ
ChannelIQ contains data related to consumer marketing channel preferences and activity.
Volume241M individuals, 118M households
Country
USA
History3 months of past data available
Use CasePersonalization, Programmatic Advertising + 3 more
Available Pricing:
Yearly license
Usage-based
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JobsIQ

by AnalyticsIQ
JobsIQ contains data related to consumer employment.
Volume241M individuals, 118M households
Country
USA
History3 months of past data available
Use CasePersonalization, Programmatic Advertising + 3 more
Available Pricing:
Yearly license
Usage-based
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Fullfilment

by TrackStar
TrackStar.ai provides a white labeled platform to execute the road map under the partners brand.
Country
USA
History15 years of past data available
Use CasePortfolio Optimization, Personalization + 3 more
Available Pricing:
Monthly license
Yearly license
Usage-based
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Top Direct Marketing Data Providers, Vendors, and Companies

Find the top Direct Marketing Data aggregators, suppliers, and firms.

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Based in United Kingdom

Latch Media is a data provider offering Demographic Data, Address Data, Direct Marketing Data, Email Address Data, Phone Number Data, and Consumer Marketing Data. They are headquartered in United K...

Based in United States of America

AmeriBase is a data provider offering Shopping Intent Data, Consumer Transaction Data, Direct Marketing Data, Demographic Data, and Consumer Behavior Data. They are headquartered in United States o...

Based in South Africa

AnyData is a data provider offering Direct Marketing Data, Firmographic Data, B2B Leads Data, Company Data, Address Data, and B2B Contact Data. They are headquartered in South Africa. AnyData offer...

Based in United States of America

CoreLogic is a data provider offering Map Data, Direct Marketing Data, Property Market Data, Property Owner Data, Mortgage Data, Wildfires Data, Stock Market Data, Open Data, and Real Estate Data. ...

Based in United States of America

American Student Marketing (ASM) is a data provider offering Marketing Data, Direct Marketing Data, Education Industry Data, Student Marketing Data, Address Data, and Social Media Data. They are he...

Based in United States of America

ASL Marketing is a data provider offering B2B Leads Data, Marketing Data, Email Address Data, Direct Marketing Data, Education Industry Data, Student Marketing Data, Demographic Data, Consumer Life...

Based in United States of America

Epsilon is a data provider offering Seasonal Audience Data, Online Purchase Data, Purchase History Data, Marketing Data, Third-Party Audience Data, Consumer Transaction Data, Address Data, Direct M...

Based in United States of America

Experian is a data provider offering Audience Data, Targeting Data, Seasonal Audience Data, Address Data, Purchase History Data, Consumer Data, Third-Party Audience Data, Geodemographic Data, Direc...

Based in United Kingdom

Kantar Media UK is a data provider offering Direct Marketing Data, In-Market Audience Data, and Research Data. They are headquartered in United Kingdom.

Based in United States of America

Melissa is a data provider offering Email Address Data, Phone Number Data, Direct Marketing Data, Property Owner Data, Consumer Identity Data, and Address Data. They are headquartered in United Sta...

The Ultimate Guide to Direct Marketing Data 2020

Learn everything about Direct Marketing Data. Understand data sources, popular use cases, and data quality.

What is Direct Marketing Data?

In the advertisement world, when brands choose to eliminate third-party channels and communicate directly with their target audience, this is what we call ‘direct marketing’. As such, direct marketing data gives you a glimpse of the available strategies which brands can use to communicate directly with target consumers to market their products or service. Companies can deliver their messaging and sales pitches using modern digital platforms such as social media, email or direct message initiatives by use of mobile phones.

How is Direct Marketing Data collected?

Direct marketing data is acquired through data mining, list purchasing and automated or manual data collection tools. Data mining involves acquiring data by analyzing the information of current customers that appear in a company’s catalogue. This data may be in the form of purchase history, address details, and demographic data. List purchase, on the other hand, involves buying target audience mailing information from third-party companies. Automated or manual data collection entails procuring information through other channels like surveys, trade shows, and online opt-in methods that are usually integrated into company websites.

What are the typical attributes of Direct Marketing Data?

Direct marketing data has several core attributes. The first is a contact database, which shows a catalogue of target audience names, coupled with other relevant information such as contact number, demographic data, projected purchase habits and spending behavior. Addressing the list of customers feature encompasses mediums through which the brand reaches out to the target audience. This may include email address, phone contacts, web browser cookies or the more traditional postal address information. Another key feature is that direct marketing data should show the ability of the strategy to call the target audience to action. Lastly, to show measurable responses from customers, direct marketing data should have a conversion-related attribute. Conversion allows marketers to benchmark the performance of their direct marketing strategies.

What is Direct Marketing Data commonly used for?

Direct marketing data is important because it allows marketers to review how best to communicate with their potential clients, directly rather than through a third-party medium, that may prove expensive with no guarantee of results. When marketers have access to direct marketing data, they can find out the best way to tailor their ads to the needs of the target clients. Once this data is obtained and categorized into usable lists, a marketer can assess the list, or audience segment, that has shown the greatest interest in their product or service and consequently designing a mailing list particularly for that group.

How can a user assess the quality of Direct Marketing Data?

The quality of direct marketing data can be assessed by users through evaluating the accuracy of the data, the relevance, accessibility, completeness, clarity, timeliness and the data provider’s to uphold the privacy of target customers. The quality of direct marketing data can be determinded based on the specificity of messages it allows marketers to send to target customers. The more tailored outreach the direct marketing data enables, the higher quality it is. Lastly, the direct marketing data provider should make it easy to track conversion rates. For example, they should offer a direct marketing data sample to be used for A/B testing and performance metrics analytics.

Categories Related to Direct Marketing Data

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Popular Direct Marketing Data Use Cases

Find out the most common applications of Direct Marketing Data.