On This Page:
- Overview
- Datasets
- Attributes
- FAQ
On This Page:
- Overview
- Datasets
- Attributes
- FAQ
What is Real Time Bidding Data?
Real Time Bidding (RTB) data is information generated during the process of buying and selling online advertising space in real time auctions. It includes details about the user, such as demographics and browsing behavior, as well as information about the ad space, such as its size and placement. This data is used by advertisers and publishers to make informed decisions and bid on ad impressions in real time, maximizing the effectiveness and efficiency of online advertising campaigns.
Real Time Bidding (RTB) data refers to the information collected and used in real-time auctions for digital advertising placements. Examples of RTB data include user demographics, browsing behavior, location, and device information. This data is used by advertisers and publishers to make informed decisions on ad placements and target specific audiences. In this page, you’ll find the best data sources for RTB data.
Best Real Time Bidding Databases & Datasets
Here is our curated selection of top Real Time Bidding Data sources. We focus on key factors such as data reliability, accuracy, and flexibility to meet diverse use-case requirements. These datasets are provided by trusted providers known for delivering high-quality, up-to-date information.
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Main Attributes of Real Time Bidding Data
Below, we outline the most popular attributes associated with this type of data—features that data buyers are actively seeking to meet their needs.
| Attribute | Type | Description | Action |
|---|---|---|---|
| String | The country code in Alpha-2 format (ISO 3166) | View 16 datasets | |
| String | The name of a language as per ISO 639. | View 16 datasets | |
| String | The first name of a contact. | View 4 datasets | |
| String | The last name (surname) of a contact. | View 4 datasets | |
| String | Mobile Ad ID is a sequence of random symbols, given by the mobile device’s operating system. It’s shared with the servers of the apps that the user is using to track his customer journey and “remember” his or her choices. | View 4 datasets | |
| String | The mobile (cell) phone number of a contact. | View 3 datasets |
Frequently Asked Questions
What is Real-Time Bidding (RTB) Data?
Real-Time Bidding (RTB) data refers to the information collected and utilized in the programmatic advertising ecosystem, where advertisers bid in real-time to display targeted ads to specific users based on their browsing behavior, demographics, and other relevant data.
How is Real-Time Bidding (RTB) Data collected?
Real-Time Bidding (RTB) data is collected through various sources such as cookies, pixels, tags, and user interactions with websites and apps. Data management platforms (DMPs) aggregate and organize this data, making it available for advertisers to use in their targeting and bidding strategies.
What is Real-Time Bidding (RTB) Data used for?
Real-Time Bidding (RTB) data is used to inform advertisers about their target audience, allowing them to deliver more relevant and personalized ads. It helps optimize ad targeting, improve campaign performance, increase engagement, and enhance the overall effectiveness of online advertising.
What’s a quality checklist for Real-Time Bidding (RTB) Data?
A quality checklist for Real-Time Bidding (RTB) data includes evaluating the reliability and accuracy of data sources, ensuring compliance with privacy regulations, verifying data freshness and relevance, assessing data completeness, and implementing data validation processes to maintain data integrity.
How is Real-Time Bidding (RTB) Data priced?
Real-Time Bidding (RTB) data is priced based on various factors, including the quality and exclusivity of the data, the volume of data purchased, the targeting capabilities provided, and the demand for specific audience segments. Pricing models can include cost-per-thousand impressions (CPM) or cost-per-click (CPC), among others.
