Best Real Time Bidding Datasets & Databases

Frequently Asked Questions (FAQs)

What is Real-Time Bidding (RTB) Data?

Real-Time Bidding (RTB) data refers to the information collected and utilized in the programmatic advertising ecosystem, where advertisers bid in real-time to display targeted ads to specific users based on their browsing behavior, demographics, and other relevant data.

How is Real-Time Bidding (RTB) Data collected?

Real-Time Bidding (RTB) data is collected through various sources such as cookies, pixels, tags, and user interactions with websites and apps. Data management platforms (DMPs) aggregate and organize this data, making it available for advertisers to use in their targeting and bidding strategies.

What is Real-Time Bidding (RTB) Data used for?

Real-Time Bidding (RTB) data is used to inform advertisers about their target audience, allowing them to deliver more relevant and personalized ads. It helps optimize ad targeting, improve campaign performance, increase engagement, and enhance the overall effectiveness of online advertising.

What’s a quality checklist for Real-Time Bidding (RTB) Data?

A quality checklist for Real-Time Bidding (RTB) data includes evaluating the reliability and accuracy of data sources, ensuring compliance with privacy regulations, verifying data freshness and relevance, assessing data completeness, and implementing data validation processes to maintain data integrity.

How is Real-Time Bidding (RTB) Data priced?

Real-Time Bidding (RTB) data is priced based on various factors, including the quality and exclusivity of the data, the volume of data purchased, the targeting capabilities provided, and the demand for specific audience segments. Pricing models can include cost-per-thousand impressions (CPM) or cost-per-click (CPC), among others.