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Marketing Data

Marketing data is information and analytics which is to measure the effectiveness of a marketing campaign. It's used by marketers to create better products and services, improve sales, and optimize advertising and distribution. Datarade helps you find the best marketing datasets.

Top Marketing Data APIs, Datasets, and Databases

Find the top commercial Marketing Data sets, feeds and streams.

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Caregiver Data

by HealthWise Data
Data identifying potential Caregivers based on familial connections and radius mapping around Care Recipients/"Caregivees".
Volume242 Million US Adults
Country
USA
History1 years of past data available
Use CaseGeomarketing, Data Modeling + 3 more
Pricing available upon request
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Location Data

by Solipay
high-frequency latitude and longitude identified by SHA-256 encrypted email addresses
Country
USA
Use CaseAlternative Investment, Location Analytics + 1 more
Available Pricing:
Monthly license
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TowerData Opener Data

by TowerData
TowerData's Opener Data is comprised of ~150M unique emails with known "open" activity over a rolling 12 months. The data is presented in YYYY-MM format of last known activity. There's a US b2c b...
Country
USA
Available Pricing:
One-off purchase
Monthly license
Yearly license
Usage-based
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High School Student Data

by ASL Marketing
Reaching GenZ has never been easier. Current high school student data customized by: Class year Date of Birth Gender GPA Geo Household Income Ethnicity Hobbies College-bound Inter...
Pricing available upon request
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Europe & North America Database

by Krill Technologies
A coverage of companies and contact details in North America and Europe with a granular scope. Covering all the industry verticals, with companies ranging from start ups, sole ownership to Enterp...
Volume2.5M North America accounts, 2M Europe accounts
Quality100% Accuracy, 100% Validated and Consistent
Country
USA
Germany
United Kingdom
+ 61 others
Use CaseDirect Marketing, Audience Targeting + 2 more
Available Pricing:
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Monthly license
Yearly license
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pH Segmentation Data

by HealthWise Data
HealthWise Data's proprietary product, pH Segmentation, groups every US adult into one of 14 clusters based on their overall health and likely engagement into the health systems.
Volume242 Million US Adults
Country
USA
History1 years of past data available
Use CaseAudience Segmentation, Marketing + 3 more
Pricing available upon request
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TowerData Instant Data

by TowerData
TowerData's InstantData portal - instantdata.towerdata.com provides TowerData clients with access to our identity assets, matching logic, email validation service and more. It accepts single file ...
Country
USA
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Yearly license
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Health Conscientiousness & Adherence Data

by HealthWise Data
Data which provides a holistic view on consumers' health conscientiousness; propensities including likeliness to have annual exams, likeliness to have a PCP, and more.
Volume242 Million US Adults
Country
USA
History1 years of past data available
Use CaseAudience Creation, Data Onboarding + 3 more
Pricing available upon request
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TowerData Email Activity Data

by TowerData
TowerData's Email Activity Data API includes almost 1B unique events monthly. Fields include "date first seen" for the email address (dating back to 2008), "velocity", "longevity" and "popularity"...
Country
USA
Use CaseFraud Prevention
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Health & Wellness Consumer Data Universe

by HealthWise Data
Data universe that includes ailment propensities, healthy lifestyle indicators, health conscientiousness/adherence, receptivity to alternative medicine, ability to pay for medical expenses, likely ...
Volume70 Health & Wellness Data Attributes, 242 Million US Adults
Country
USA
History1 years of past data available
Use CaseData Modeling, Audience Analytics + 3 more
Pricing available upon request
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Top Marketing Data Providers, Vendors, and Companies

Find the top Marketing Data aggregators, suppliers, and firms.

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Based in United States of America

Interceptd is your ingenious defence against mobile ad fraud to let you identify the best channels to spend your money, shield and protect your marketing data, and increase the profitability with b...

Based in United States of America

American Student Marketing (ASM) is a data provider offering Marketing Data, Direct Marketing Data, Education Industry Data, Student Marketing Data, Address Data, and Social Media Data. They are he...

Based in United States of America

ASL Marketing is a data provider offering B2B Leads Data, Marketing Data, Email Address Data, Direct Marketing Data, Education Industry Data, Student Marketing Data, Demographic Data, Consumer Life...

Based in Germany

adality as a 3rd party data provider enables you to use anonymized insights about internet users for your online marketing. We offer you a wide range of possibilities to utilize real-world data ...

Based in United States of America

We provide 100+ health related propensities on a universe of 240 million US adults, with attributes going beyond just the traditional ailment propensities, into healthy lifestyles, health conscient...

Based in United States of America

Ziff Davis is a data provider offering In-Market Audience Data, Marketing Data, B2B Leads Data, Consumer Behavior Data, and B2B Contact Data. They are headquartered in United States of America. Zif...

Based in United States of America

AcuityAds is a data provider offering Interest Data, Marketing Data, In-Market Audience Data, Consumer Lifestyle Data, and Mobile App Usage Data. They are headquartered in United States of America.

Based in United States of America

AdFire Health is a data provider offering Healthcare Provider (HCP) Data, Healthcare Marketing Data, Patient Data, B2B Leads Data, and B2B Contact Data. They are headquartered in United States of A...

Based in United States of America

Crossix is a data provider offering Healthcare Marketing Data, Demographic Data, Interest Data, and In-Market Audience Data. They are headquartered in United States of America.

The Ultimate Guide to Marketing Data 2020

Learn everything about Marketing Data. Understand data sources, popular use cases, and data quality.

What is Marketing Data?

Marketing data is information derived from different touchpoints and interactions between a customer and a brand. Marketing data gathers information from across all marketing channels and combines it into a common marketing view. From this common view, marketers can obtain analytical results that can provide valuable support in driving their marketing efforts forward. The field gathers data from a wide range of marketing portals including social media, blog websites, advertising, inbound marketing, and more.

How is Marketing Data collected?

Marketing data can be collected from various methods. Some involve direct customer survey, some involve watching your interactions with customers and others involve observing customers’ behaviors. The others include digital reports, emails, CRM reports, and client interviews. Here are some of the most common types of marketing data collection used today:

  • Surveys
  • Online Tracking
  • Social Media Monitoring
  • Collecting Subscription and Registration Data
  • Online Marketing Analytics
  • In-Store Traffic Monitoring

What are the attributes of Marketing Data?

Here are the typical attributes of marketing data:

Customer Data: This data tells the information about our customers such as contact details, email addresses and location.
Market Research Data: This gives information about your target market and customer preferences.
Sales Data: This gives information about past sales, quotes, leads and proposals.
Transactions Data: This depicts records of financial transactions such as purchases.
Interactions Data: This is information about any communication between business and customer, such as a visit to a website or customer support inquiry.
Feedback Data: This includes feedbacks from the clients, reviews, rankings and ratings.

What is Marketing Data used for?

Clear and well-defined marketing data is used by marketers to reduce wasted resources and increase ROI. They use marketing data to identify areas for improvement, sales generation, and benchmarking their marketing performance against competitors’. Beyond the simple sales and lead generation datasets, marketing databases are used to get deep insights into consumer preferences and trends. Marketing data considers the marketing efforts of a range of channels across a span of time – which is used for sound decision-making and effective campaign execution.

Marketing data can help your business make decisions on issues including product updates, branding and more. It’s important to take data from multiple sources (online and offline) to get a comprehensive view of the market situation. Using this data, your team can get insights into the following:

Product Intelligence: Product intelligence involves analyzing the brand’s products as well as how those products stack up in the market.
Customer Trends and Preferences: Marketing data can tell a lot about your customers. What messaging / creative output resonates with them? Which products are they purchasing, and which have they researched in the past? Which ads are leading to conversions and which are overlooked?
Product Development Trends: Marketing data can also give insights into the kinds of product features consumers want. Marketing teams can pass this message on to product development for future iterations.
Predict Expected Results: If you have a precise understanding of why a campaign worked, you’ll be able to use that knowledge to future campaigns for increased ROI.

How can a user assess the quality of Marketing Data?

Here are some ways which you can use to measure the quality of a marketing data provider’s data:

Completeness: Completeness refers to whether there are information gaps in a dataset. The fewer the gaps, the more useful the marketing data is.
Uniqueness: Uniqueness defines how different a data entry is i.e. whether that entry is repeated anywhere else within the database.
Timeliness: Timeliness refers to how recent the data was updated of your data. Naturally, the integrity of data over time will depend on the type of data it is.

Categories Related to Marketing Data

Explore similar categories related to Marketing Data.

Popular Marketing Data Use Cases

Find out the most common applications of Marketing Data.

Marketing Intelligence
Personalized Marketing
Marketing Strategy
Geomarketing Marketing Data Enrichment Data Cleansing