Best Marketing Datasets, Databases & APIs

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5.0(17)

Consumer Data | Aggregated Spend Patterns | Retail Transactions

by SafeGraph
Patterns data. (1) Spend Schema: https://docs.safegraph.com/docs/spend (2) Places Data Manual: https ... SafeGraph Spend is an aggregated transaction dataset of consumer data containing spending behavior at
Available for 1 countries
400K POI
2 years of historical data
100% fill rates
Starts at
$250 / purchase
Free sample available
4.8(1)

Consumer Marketing Data | Direct Marketing Data | Consumer Data - 200M+ Consumer Records

by Blue Mail Media
Blue Mail Media’s targeted Consumer Marketing Data can be the single stop solution for your marketing ... Our customized and Opt-in Consumer Marketing Data will help you to reap maximum ROI.
Available for 1 countries
200 Million Verified Records
1 years of historical data
90% Accuracy
Available Pricing:
One-off purchase
Monthly License
Yearly License
Usage-based
5% Datarade discount
Free sample available

Targeted B2B Marketing Data for Telemarketing and Email Marketing

by B2B Email Databases
We provide Targeted B2B Marketing data for Telemarketing and Email Marketing. ... As a Leading B2B Marketing Data Provider, we can provide a cold lead list for more than 2500+ business
Available for 249 countries
50 Million
1 weeks of historical data
95% accuracy
Starts at
$100$90 / 5000 records
10% Datarade discount
Free sample available

USA Young Adult Audience Data by ASL Marketing

by ASL Marketing
Get young adult & student marketing data for postal, email and digital outreach. ... Database is provided by ASL Marketing and covers GenZ people in the United States of America.
Available for 1 countries
Pricing available upon request

B2B Marketing Dataset | Grepsr

by Grepsr
Gather detail and need specific data points of the relevant companies from any industry. ... All these data will be provided in a structured format to help you organize a list of leads to reach
Available for 249 countries
99% match rate
Available Pricing:
One-off purchase
Monthly License
Yearly License
Usage-based
4.3(1)

USA Healthcare Data for Multi channel marketing-Email-Phone-Direct Mail

by Thomson Data
As marketing professionals, we understand challenges you face in the healthcare industry. ... We offer medical and healthcare marketing services for hospitals, healthcare networks, and specialized
Available for 147 countries
10M records
50% match rate
Pricing available upon request
Free sample available
5.0(3)

TRAK Data - Data Enrichment - Append New Marketing Data Points to Your Customer or Prospect Lists

by TRAK Data
With rich data on your file, you can build targeted audience segments for powerful marketing campaigns ... TRAK’s marketing data variables include categories like: ✔ Demographics ✔ Retail & Spending ✔ Personal
Available for 1 countries
1.5K Available variables for appending
Pricing available upon request
10% Datarade discount
Free sample available

KIA Biz's B2B Global Marketing Data for ABM, Email Marketing, Digital Marketing, and for all Outreach

by Kia Biz
Make the best use of your marketing budgets with our customized data solutions. ... It is data that determines the success of your marketing and sales initiatives.
Available for 218 countries
100M Records
100% Accurate
Pricing available upon request
5% Datarade discount
Free sample available

ChannelIQ by AnalyticsIQ - Consumer Marketing Data USA - 251M Individuals

by AnalyticsIQ
ChannelIQ contains data related to consumer marketing channel preferences and activity. ... ChannelIQ focuses on how to target your ideal clientele through their preferred marketing channels that
Available for 1 countries
251M Individuals
3 months of historical data
Available Pricing:
Yearly License
Usage-based

TovoData Homeowner Marketing Lists USA of 150 Million households

by TovoData
Gain the Added Marketing Power of Property and Homeownership Data Elevate your direct marketing strategy ... beyond just a simple mailing list with the addition of property and mortgage lending data spanning over
Available for 1 countries
Pricing available upon request
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Blue Mail Media
Based in USA
Blue Mail Media
Blue Mail Media's customized data marketing solutions will help businesses to thrive good results and achieve better ROI of marketing campaigns.
10 Yrs
Experience
4K
Clients Served
100M+
Business Records
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BoldData
Based in Netherlands
BoldData
With unbeatable locally sourced data, skilled data experts and smart technology, we help tech start-ups, multinationals and non-profits to unlock the power o...
GDPR-proof
Data you can trust
> 250M
companies worldwide
> 2,000
happy customers
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IPQualityScore (IPQS)
Based in USA
IPQualityScore (IPQS)
IPQualityScore (IPQS) provides enterprise level fraud prevention, user validation, and data hygiene. Score user, lead, & payment data in any country with ...
GDPR/CCPA
100% Compliant
Fresh Data
Access New, Accurate Data
API Access
100% Uptime
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TRAK Data
Based in Canada
TRAK Data
TRAK's powerful consumer marketing data covers over 251 million US consumers and 170 million households. With TRAK, you can also attract more of your best c...
251M
Individuals
170M
Households
1000+
Data Attributes
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AnalyticsIQ
Based in USA
AnalyticsIQ
AnalyticsIQ is a predictive marketing data company that creates data to understand the complete view of individuals - regardless of whether they are at home ...
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TovoData
Based in USA
TovoData
TovoData weaves multiple, intelligent real estate, tax and mortgage data sources into a 360-degree view of property and homeowner insight

The Ultimate Guide to Marketing Data 2022

Learn about marketing data analytics, sources, and collection.

What is Marketing Data?

Marketing data is information derived from different touchpoints and interactions between a customer and a brand. Marketing data gathers information from across all marketing channels and combines it into a common marketing view. From this common view, marketers can obtain analytical results that can provide valuable support in driving their marketing efforts forward. The field gathers data from a wide range of marketing portals including social media, blog websites, advertising, inbound marketing, and more.

How is Marketing Data collected?

Marketing data can be collected from various methods. Some involve direct customer survey, some involve watching your interactions with customers and others involve observing customers’ behaviors. The others include digital reports, emails, CRM reports, and client interviews. Here are some of the most common types of marketing data collection used today:

  • Surveys
  • Online Tracking
  • Social Media Monitoring
  • Collecting Subscription and Registration Data
  • Online Marketing Analytics
  • In-Store Traffic Monitoring

What are the attributes of Marketing Data?

Here are the typical attributes of marketing data:

Customer Data: This data tells the information about our customers such as contact details, email addresses and location.
Market Research Data: This gives information about your target market and customer preferences.
Sales Data: This gives information about past sales, quotes, leads and proposals.
Transactions Data: This depicts records of financial transactions such as purchases.
Interactions Data: This is information about any communication between business and customer, such as a visit to a website or customer support inquiry.
Feedback Data: This includes feedbacks from the clients, reviews, rankings and ratings.

What is Marketing Data used for?

Clear and well-defined marketing data is used by marketers to reduce wasted resources and increase ROI. They use marketing data to identify areas for improvement, sales generation, and benchmarking their marketing performance against competitors’. Beyond the simple sales and lead generation datasets, marketing databases are used to get deep insights into consumer preferences and trends. Marketing data considers the marketing efforts of a range of channels across a span of time – which is used for sound decision-making and effective campaign execution.

Marketing data can help your business make decisions on issues including product updates, branding and more. It’s important to take data from multiple sources (online and offline) to get a comprehensive view of the market situation. Using this data, your team can get insights into the following:

Product Intelligence: Product intelligence involves analyzing the brand’s products as well as how those products stack up in the market.
Customer Trends and Preferences: Marketing data can tell a lot about your customers. What messaging / creative output resonates with them? Which products are they purchasing, and which have they researched in the past? Which ads are leading to conversions and which are overlooked?
Product Development Trends: Marketing data can also give insights into the kinds of product features consumers want. Marketing teams can pass this message on to product development for future iterations.
Predict Expected Results: If you have a precise understanding of why a campaign worked, you’ll be able to use that knowledge to future campaigns for increased ROI.

How can a user assess the quality of Marketing Data?

Here are some ways which you can use to measure the quality of a marketing data provider’s data:

Completeness: Completeness refers to whether there are information gaps in a dataset. The fewer the gaps, the more useful the marketing data is.
Uniqueness: Uniqueness defines how different a data entry is i.e. whether that entry is repeated anywhere else within the database.
Timeliness: Timeliness refers to how recent the data was updated of your data. Naturally, the integrity of data over time will depend on the type of data it is.

Where can I buy Marketing Data?

Data providers and vendors listed on Datarade sell Marketing Data products and samples. Popular Marketing Data products and datasets available on our platform are Consumer Data | Aggregated Spend Patterns | Retail Transactions by SafeGraph, Consumer Marketing Data | Direct Marketing Data | Consumer Data - 200M+ Consumer Records by Blue Mail Media, and Targeted B2B Marketing Data for Telemarketing and Email Marketing by B2B Email Databases.

How can I get Marketing Data?

You can get Marketing Data via a range of delivery methods - the right one for you depends on your use case. For example, historical Marketing Data is usually available to download in bulk and delivered using an S3 bucket. On the other hand, if your use case is time-critical, you can buy real-time Marketing Data APIs, feeds and streams to download the most up-to-date intelligence.

What are similar data types to Marketing Data?

Marketing Data is similar to Demographic Data, Audience Data, Social Media Data, Consumer Panel Data, and Psychographic Data. These data categories are commonly used for Online Advertising and Consumer Profiling.

What are the most common use cases for Marketing Data?

The top use cases for Marketing Data are Online Advertising, Consumer Profiling, and Geomarketing.