Brand Affinity Data: Best Brand Affinity Datasets & Databases

What is brand affinity data? How can you leverage it? Discover the various types and examples of brand affinity datasets in this article. Find the best data sources for brand affinity data and purchase high-quality datasets on Datarade.ai.

What is Brand Affinity Data?

Brand affinity is an important metric that tells about the relationship of customers with the brand. It typically gives valuable insights into the key areas like possible referrals, customer satisfaction, and the possibility of customer engagement with a particular company.
Brand affinity data refers to information that reveals the preferences and associations consumers have with specific brands. Examples of brand affinity data include consumer surveys, social media engagement metrics, purchase history, and website browsing behavior. This data is used by marketers and advertisers to understand consumer preferences, target specific audiences, and create personalized marketing campaigns. In this page, you’ll find the best data sources for brand affinity datasets.

Data Specialist Lucy
Lucy Kelly
Data Specialist

Best Brand Affinity Data Databases & Datasets

Here is Datarade's curated selection of top Brand Affinity Data. These trusted databases and datasets offer high-quality, up-to-date information.

Promoted
Start icon4.9(2)

Factori People Data | Global coverage with 900 Million+ device profiles

by Factori
Available for 247 countries
1.03B Device Profiles
2 years of historical data
70% match rate
Starts at
$5,000$4,500 / month
Free sample preview
10% Datarade discount
Start icon5.0(2)

Alesco CPG Database - Product Data - 55+ Million Brand Loyal Consumers - Opt-in Emails Available - US Data - available for licensing!

Available for 1 countries
12.9M Coffee Buyers
90 days of historical data
76.3% emails available
Available Pricing:
One-off purchase
Yearly License
Usage-based
Free sample preview
Starts at
$5,000 / purchase
Free sample preview
Start icon5.0(3)
Available Pricing:
One-off purchase
Monthly License
Yearly License
Free sample preview

Audience Profiles: Dynamic Footfall and Brand Affinity (Points)

Available for 4 countries
1M MAU
2 years of historical data
5% population
Pricing available upon request
Starts at
$2,500 / month
Free sample preview

Segmented Audiences + custom segments (mobile, CTV and more)

by TL1
Available for 198 countries
9B CTV profiles
Pricing available upon request
Starts at
$2,500 / month
Free sample preview

DriveLine Corporate Plan - Unlimited Unique Mobile Advertising Identifiers & Insights - US

Available for 1 countries
3T total observations
15 months of historical data
Starts at
$9,999$8,999.10 / month
10% Datarade discount
10% revenue share

Brand Affinity Data plays a pivotal role in various business applications, offering valuable insights and opportunities across industries.

Frequently Asked Questions

Where can I buy Brand Affinity Data?

Data providers and vendors listed on Datarade sell Brand Affinity Data products and samples. Popular Brand Affinity Data products and datasets available on our platform are Factori People Data | Global coverage with 900 Million+ device profiles by Factori, Alesco CPG Database - Product Data - 55+ Million Brand Loyal Consumers - Opt-in Emails Available - US Data - available for licensing! by Alesco Data, and SocialSift Consumer Behavior Data US | Brand Affinity Data | Demographic Data | Social Media Audience Data | Consumer Segmentation | Data Enrichment by SocialSift.

How can I get Brand Affinity Data?

You can get Brand Affinity Data via a range of delivery methods - the right one for you depends on your use case. For example, historical Brand Affinity Data is usually available to download in bulk and delivered using an S3 bucket. On the other hand, if your use case is time-critical, you can buy real-time Brand Affinity Data APIs, feeds and streams to download the most up-to-date intelligence.

What are similar data types to Brand Affinity Data?

Brand Affinity Data is similar to Healthcare Marketing Data, Brand Data, Consumer Marketing Data, Direct Marketing Data, and Advertising Data. These data categories are commonly used for Advertising.

What are the most common use cases for Brand Affinity Data?

The top use cases for Brand Affinity Data are Advertising.