Best Brand Affinity Datasets, Databases & APIs

What is Brand Affinity Data?

Brand affinity data provides information about a customer's relationship with a particular brand. Customer sentiment towards a brand depends on their engagement with the brand's ads and products, as well as their brand loyalty. It's used for market analytics and brand growth.Learn more

Recommended Brand Affinity Data Products

5 Results
Start icon4.9(2)

Factori People Data | Global coverage with 900 Million+ device profiles

by Factori
Data Export Methodology: Since we collect data dynamically, we provide the most updated data and insights ... People Data Reach: Our data reach represents the total number of counts available within various categories
Available for 247 countries
1.03B Device Profiles
2 years of historical data
70% match rate
Starts at
$5,000$4,500 / month
Free sample preview
10% Datarade discount
Free sample available
Start icon5.0(3)

Echo Analytics | Mobility Data & Insights 55M+ Locations Worldwide

evaluating its’ Foot Traffic Identify cross-visitation trends Evaluate customer loyalty to a specific brand ... This data is Non-PII and GDPR- compliant.
Available for 240 countries
Pricing available upon request
Free sample preview

Audience Profiles: Dynamic Footfall and Brand Affinity (Points)

Locomizer’s Audience Profiles – Dynamic Footfall and Brand Affinity Products consist of two datasets ... Brand Affinity Dataset This dataset complements the Footfall dataset and provides the quantitative measure
Available for 4 countries
1M MAU
2 years of historical data
5% population
Pricing available upon request
Free sample available

TL1- DMP LICENSE DATA PLATFORM

by TL1
TL1 DMP allows companies to collect all 1st party data about customers from various sources and next ... Data behavior and attributes of online customers are like a signpost for your marketing decision - what
Available for 198 countries
Pricing available upon request

DriveLine Corporate Plan - Unlimited Unique Mobile Advertising Identifiers & Insights - US

Free summary data spreadsheets. Download unique Mobile Ad Identifiers (MAID). ... Developer API Access Additional Pay-As-You-Go Services: Enrich MAIDs with rich demographic data.
Available for 1 countries
3T total observations
15 months of historical data
Starts at
$9,999$8,999.10 / month
10% Datarade discount
10% revenue share

More Brand Affinity Data Products

Discover related brand affinity data products.
240 countries covered
Obtain an in-depth picture of a physical location based on the activity in & around the Point of Interest over time. This package provides visitation data m...
1M MAU
5% population
4 countries covered
Provide dynamic analysis of the spatial distribution of the general population and audience composition by interest at any location at any time. For retailer...
1.03B Device Profiles
70% match rate
247 countries covered
Our people graph data can help companies enrich their existing database or identify new customer profiles who have similar interests as their current custome...
198 countries covered
TL1 DMP allows companies to collect all 1st party data about customers from various sources and next divide them into specific segments.
3T total observations
USA covered
15 months of historical data
DriveLine enables your business to capture Mobile Ad IDs (MAIDS) from our DIY polygon-drawing application. Our corporate plan includes free MAIDS & reduced-c...
240 countries covered
Obtain an in-depth picture of a physical location based on the activity in & around the Point of Interest over time. This package provides visitation data m...
3T total observations
USA covered
15 months of historical data
DriveLine enables your business to capture Mobile Ad IDs (MAIDS) from our DIY polygon-drawing application. Our corporate plan includes free MAIDS & reduced-c...
1M MAU
5% population
4 countries covered
Provide dynamic analysis of the spatial distribution of the general population and audience composition by interest at any location at any time. For retailer...
198 countries covered
TL1 DMP allows companies to collect all 1st party data about customers from various sources and next divide them into specific segments.
1.03B Device Profiles
70% match rate
247 countries covered
Our people graph data can help companies enrich their existing database or identify new customer profiles who have similar interests as their current custome...
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Factori
Based in USA
Factori
Factori is a flexible and adaptable data provider. We help you make smarter decisions and build better solutions based on real world location data.
5.2 B
Event per Day
1.6 B
Consumer Profiles
7000+
Brands Tracked
datarade.ai - Echo Analytics profile banner
Echo Analytics
Based in France
Echo Analytics
We aim to become the most reliable source of Geospatial data in so companies can build profitable strategies to enhance operational efficiency. At the core ...
54M+
POIs worldwide
40%
Polygon coverage
+100
Attributes per POI
datarade.ai - TL1 profile banner
TL1
Based in Spain
TL1
TL1 mkt is a data network with focus in US, EMEA and LATIN markets. We use a wide set of sites and apps to collect our data, enabling advertisers to improve ...
Locomizer
Based in United Kingdom
Locomizer
Locomizer Ltd is an award winning global leader in the application of biological science and spatial analytics to help classify multiple different types of h...
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DriveLine
Based in USA
DriveLine
Identifying the right target groups is critical to running effective mobile advertising campaigns. DriveLine's proprietary platform will give you access to ...
iGoDirect Pivot Insights
Based in Australia
iGoDirect Pivot Insights
iGoDirect Pivot Insights is a data provider offering Brand Affinity Data, In-Market Audience Data, Consumer Behavior Data, Seasonal Audience Data, and 2 othe...

The Ultimate Guide to Brand Affinity Data 2023

Learn about brand affinity data analytics, sources, and collection.

What is Brand Affinity Data?

Brand affinity is an important metric that tells about the relationship of customers with the brand. It typically gives valuable insights into the key areas like possible referrals, customer satisfaction, and the possibility of customer engagement with a particular company.

Every business tycoon or digital marketer knows how vital brand affinity data is. It helps the brand to enhance its customer service, marketing, content strategy, and products. Remember, a strong emotional bond with customers ensures how long they will engage with your brand. Thus, by clearly defining your brand personality, understanding your audience well, and sending them a clear message is the key to building a powerful bond with your customers and extract valuable information from them. Here are the vital things to know about brand-customer connection data and how you can drive more customers and leads.

Remember, when it comes to your brand; customers usually follow a three-step process:

a) Brand Awareness

Your main goal is to make more and more people across the globe familiar with your brand. Do not fear to spread your powerful words. This includes your brand design, brand name, and more.

b) Brand Loyalty

When customers purchase from your brand, this is a golden chance for you to collect data on brand loyalty. Remember, if they find your products valuable and worth, they will surely return for more purchases. So take the things one level up when they come back.

c) Brand Affinity

Brand Affinity goes beyond selling just your services and products. Make your target customers feel that you care a lot about them, and you have a genuine bond.

For example, with in-bound marketing models, you lure leads, turn them into regular customers and finally motivate them to become advertisers for your product.

Who Uses Brand Affinity Data and How?

Nearly every digital marketing strategy employs the use of brand engagement data.

Building brand affinity is one of the most potent strategies that businesses use to expand their business exponentially, build brand awareness, and solidify their customer base. Brand affinity metrics typically send businesses alerts about drops in loyalty. This helps them fix this problem before it’s too late by running a targeted retention campaign amongst your customers.

Brand affinity data can support customer retention by providing insights into the emotional connection that customers have with a company and its products or services. This data can be collected through a variety of means, such as customer surveys and social media analysis. By analyzing brand affinity data, a company can identify patterns and trends in how customers feel about the brand, which can provide valuable insights into what is driving customer loyalty or churn. This information can then be used to develop retention strategies that aim to enhance the emotional connection that customers have with the brand.

For example, if brand affinity data reveals that customers are particularly drawn to a company’s commitment to sustainability, the company can double down on its sustainability efforts in order to strengthen the emotional connection that customers have with the brand. In this way, brand affinity data can play a key role in helping a company to retain its existing customer base and to build customer loyalty.

Marketers also use brand affinity marketing strategies to build a meaningful relationship with customers. They usually create eye-catching and useful content with the aim to impact their overall perception and emotions positively. It helps them gain a more positive impression and conversion fast.

What are Typical Brand Affinity Attributes?

Brand affinity data attributes refer to the emotional association assigned to the brand by its customers. They are the numbers that can be measured in a dataset to define the overall essence of the brand. Different brands can leverage to craft unique attributes under diverse tiers like gold, silver, and platinum, depending on their industry and customer’s behavior.

Remember, the more you know about the following attributes, the better you will connect with your customers.

Here Are the Common Brand Affinity Attributes:

a) Engagement Statistics: Social media shares, comments, and likes

b) Awareness Statistics: Type of mentions (positive/negative), total number of brand mentions on social media

c) Brand Growth Statistics: Number of people returning to your business, time spent by each user, number of clicks by users, bounce rate

d) Customer Statistics: customer name, age group, gender, loyalty level, propensity to buy

How is Brand Affinity Data Typically Collected?

There are numerous ways to garner brand affinity Data. You can also use advanced third-party tools to get a detailed view of your fan base. Dig into the following platforms to evaluate the time spent by each user with your content.

  • Google Analytics
  • Wistia
  • Facebook Insights
  • YouTube Analytics

Email address is also a great way to track the number of people returning to your business app or website and other crucial data. Alternatively, take into account the positive mentions of your brand for better brand building. Remember, more shares of your content, affirmations, and positive recommendations all indicate strong brand affinity.

With the help of NPL technology, you can scrape social media discussions associated with your products or services. You can even get important details about purchase transaction frequency from reliable bank data providers in your area.

How to Assess the Quality of Brand Affinity Data?

We know that high-quality digital brand affinity data of the target audience can make a significant impact on the performance of our marketing campaign and help us reach our goals faster. High quality data refers to insights which are relevant, meaningful, and fresh. Moreover, quality data boosts our KPIs in no time and strengthens the relationship with our customers.

Here is the easy process you can follow:

  1. Research and understand raw data sources and collection techniques of your data provider.
  2. Request for customer testimonials
  3. Ask for a sample dataset from the data provider. It will help you check the data deeply and find out whether it’s worth it or not.

How is Brand Infinity Data Typically Priced?

A robust pricing model makes a positive impact on the brand affinity of your business, and setting the price of your data products will be one of the most vital decisions to make to stay ahead of your rivals. Here are the different pricing models:

Subscription: Subscribe to the data provider and access API and updated datasets regularly.
Pay per larger batch: If you want, you can make a one-time payment for each batch of datasets.
Custom quotes: Explain your special needs to your data provider. The data provider may offer varying pricing models depending on varying needs.

Main issue with Brand Affinity data

Protecting Confidential Data
Privacy of the user sensitive data is one of the major critical concerns for all business enterprises. They are constantly facing a security breach. Important information gets lost, and reputation can be ruined quickly.

Regardless how likely is it to happen, preventing a cyber-attack is almost impossible. So the only thing that the business can do is to lower the damage by implementing specialized approaches towards data management. Data management against cyber risk is a topic of its own.

What to Ask Brand Affinity Data Providers?

Whether you are an agency or brand interested in assessing new data sources, it is important to carefully access different affinity data vendors for better accountability and quality. Here are the key questions that you can consider asking:

  • What are the data collection methods?
  • What different sources does your provider use?
  • What are the key identifiers for this data type?
  • How often is the data provider’s database updated?
  • Can the dataset be integrated with your current business technologies?
  • Can your data provider send you a data sample?

Wrapping Up:
In this tech-savvy world, customers remember only emotive brands. So every business owner must know how to use emotions to strengthen your bond with the target audience and grow their business fast. One of the excellent ways to achieve your goals is to understand how people connect with your brand. By knowing what particular group of customers is interested in, you can display your advisements products as they want and use their Feedback and behavioral data to understand your bond with customers better.

Where can I buy Brand Affinity Data?

Data providers and vendors listed on Datarade sell Brand Affinity Data products and samples. Popular Brand Affinity Data products and datasets available on our platform are Factori People Data | Global coverage with 900 Million+ device profiles by Factori, Echo Analytics | Mobility Data & Insights 55M+ Locations Worldwide by Echo Analytics, and Audience Profiles: Dynamic Footfall and Brand Affinity (Points) by Locomizer.

How can I get Brand Affinity Data?

You can get Brand Affinity Data via a range of delivery methods - the right one for you depends on your use case. For example, historical Brand Affinity Data is usually available to download in bulk and delivered using an S3 bucket. On the other hand, if your use case is time-critical, you can buy real-time Brand Affinity Data APIs, feeds and streams to download the most up-to-date intelligence.

What are similar data types to Brand Affinity Data?

Brand Affinity Data is similar to Brand Sentiment Data and Brand Reputation Data. These data categories are commonly used for Advertising.

What are the most common use cases for Brand Affinity Data?

The top use cases for Brand Affinity Data are Advertising.