- Overview
- Datasets
- Providers
- Use Cases
- Attributes
- FAQ
- Overview
- Datasets
- Providers
- Use Cases
- Attributes
- FAQ
What is Brand Affinity Data?
Brand affinity is an important metric that tells about the relationship of customers with the brand. It typically gives valuable insights into the key areas like possible referrals, customer satisfaction, and the possibility of customer engagement with a particular company.
Brand affinity data refers to information that reveals the preferences and associations consumers have with specific brands. Examples of brand affinity data include consumer surveys, social media engagement metrics, purchase history, and website browsing behavior. This data is used by marketers and advertisers to understand consumer preferences, target specific audiences, and create personalized marketing campaigns. In this page, you’ll find the best data sources for brand affinity datasets.
Editor's Pick
Best Brand Affinity Databases & Datasets
Here is our curated selection of top Brand Affinity Data sources. We focus on key factors such as data reliability, accuracy, and flexibility to meet diverse use-case requirements. These datasets are provided by trusted providers known for delivering high-quality, up-to-date information.
Audience Profiles: Dynamic Footfall and Brand Affinity (Points)
GeoPersona Brand Segments | Europe | Segmentation Data | Available Globally | GDPR-Compliant
Brand Scorecard – Service: Consumer experience, engagement, and retention metrics for evaluating service brand performance
Consumer Sentiment Data | Global Audience Insights | Psychographic Profiles & Trends | Best Price Guaranteed
Factori AI & ML Training Data | Consumer Data | USA | Machine Learning Data
Consumer Behavior Data | B2C Individual Consumer | US | 300 Million Records | Identity Graph, Linkage, Modeling, AI, Propecting, Audience
Unacast Audience Targeting Data - 1Bn MAIDs
GeoPersona Brand Segments | US | Segmentation Data | Available Globally | GDPR-Compliant
Global FMCG Data | Brand Performance Scorecard | Competitor Benchmarking for Quantifying Brand Health | 20+ Retail and Consumer KPIs
OAN Global Audience Data | Precision Audience Targeting for Programmatic Advertising | Cookies & Non-cookie IDs | US, Euro5, EMEA, APAC, LATAM
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Top Brand Affinity Data Providers & Companies
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Factori
CoverageUSAUK+247BMobility data was used to track where people flock during quarantine, and to understand how people moved out of the urban centers and to the provinces. Might also be used for retail clients to understand what adjustments are needed to adapt better to the situation.
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Alesco Data
CoverageUSAVWe've collaborated with Alesco for several months now, and I have nothing but praise for their services. Their team is absolutely outstanding. Our requirements for data were quite stringent, yet they not only met but exceeded our expectations. If you're in need of a reliable provider who delivers exceptional service when it matters most, don't hesitate to choose them.
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Echo Analytics
CoverageUSAUK+248VThe recent webinar by Echo on their data collection process was excellent, very well explained and lucid. I understood how complex the process is to clean the data. Their product is a really interesting one.
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VisitIQ™
CoverageUSAVWe have purchased data for marketing from DrivenIQ as well as used their incredible capture tech to nurture our website traffic efficiently and accurately. Surprised at the granular accuracy of the data we inspect regularly from them.
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WiserBrand.com
CoverageUSAUK+248VOur company, Eqman, engaged with Wiser Brand for their consumer data services, particularly focused on anonymized consumer behavior data. At first glance, Wiser Brand seemed like a reliable partner for gaining valuable insights into consumer trends and preferences. However, our experience revealed several concerns. Wiser Brand provided anonymized data as promised, but the quality of this data was inconsistent. We often encountered gaps in key information, which hindered our ability to make informed decisions. Additionally, the frequency of data updates was slower than expected, impacting our real-time analysis. One of the major issues was the transparency of their data sourcing. While they assured us that the data was anonymized and compliant with privacy regulations, their explanations lacked detail. This raised doubts about the ethical standards behind their operations, which is a critical factor for any business handling sensitive consumer information. In conclusion, while Wiser Brand offers a unique product in anonymized consumer data, the inconsistencies in data quality and transparency issues made the experience less than satisfactory. We would recommend proceeding with caution when considering them as a data provider.
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Rwazi
CoverageUSAUK+248Rwazi provides real-time consumer and retail data across 190+ countries through a hyper-local market intelligence platform. Using AI and 1.5M+ consumers, it delivers zero-party data with granular insights into demand, pricing, and competition, empowering brands with predictive analytics for growth.190+Countries1.5MConsumers4.6MRetail Outlets
Popular Use Cases for Brand Affinity Data
Brand Affinity Data is essential for a wide range of business applications, offering valuable insights and driving opportunities across industries. Below, we have highlighted the most significant use cases for Brand Affinity Data.
Main Attributes of Brand Affinity Data
Below, we outline the most popular attributes associated with this type of data—features that data buyers are actively seeking to meet their needs.
| Attribute | Type | Description | Action |
|---|---|---|---|
| String | The first name of a contact. | View 9 datasets | |
| String | The last name (surname) of a contact. | View 9 datasets | |
| String | Mobile Ad ID is a sequence of random symbols, given by the mobile device’s operating system. It’s shared with the servers of the apps that the user is using to track his customer journey and “remember” his or her choices. | View 8 datasets | |
| String | The name of a city. | View 7 datasets | |
| Integer | The age of a contact. | View 7 datasets | |
| String | The gender of a contact. | View 7 datasets |
Frequently Asked Questions
How is the Quality of Brand Affinity Data Maintained?
The quality of Brand Affinity Data is ensured through rigorous validation processes, such as cross-referencing with reliable sources, monitoring accuracy rates, and filtering out inconsistencies. High-quality datasets often report match rates, regular updates, and adherence to industry standards.
How Frequently is Brand Affinity Data Updated?
The update frequency for Brand Affinity Data varies by provider and dataset. Some datasets are refreshed daily or weekly, while others update less frequently. When evaluating options, ensure you select a dataset with a frequency that suits your specific use case.
Is Brand Affinity Data Secure?
The security of Brand Affinity Data is prioritized through compliance with industry standards, including encryption, anonymization, and secure delivery methods like SFTP and APIs. At Datarade, we enforce strict policies, requiring all our providers to adhere to regulations such as GDPR, CCPA, and other relevant data protection standards.
How is Brand Affinity Data Delivered?
Brand Affinity Data can be delivered in formats such as CSV, JSON, XML, or via APIs, enabling seamless integration into your systems. Delivery frequencies range from real-time updates to scheduled intervals (daily, weekly, monthly, or on-demand). Choose datasets that align with your preferred delivery method and system compatibility for Brand Affinity Data.
How Much Does Brand Affinity Data Cost?
The cost of Brand Affinity Data depends on factors like the datasets size, scope, update frequency, and customization level. Pricing models may include one-off purchases, monthly or yearly subscriptions, or usage-based fees. Many providers offer free samples, allowing you to evaluate the suitability of Brand Affinity Data for your needs.
What Are Similar Data Types to Brand Affinity Data?
Brand Affinity Data is similar to other data types, such as Healthcare Marketing Data, Brand Data, Consumer Marketing Data, Direct Marketing Data, and Advertising Data. These related categories are often used together for applications like Advertising.
