What is Brand Affinity Data?
Brand affinity is an important metric that tells about the relationship of customers with the brand. It typically gives valuable insights into the key areas like possible referrals, customer satisfaction, and the possibility of customer engagement with a particular company.
Brand affinity data refers to information that reveals the preferences and associations consumers have with specific brands. Examples of brand affinity data include consumer surveys, social media engagement metrics, purchase history, and website browsing behavior. This data is used by marketers and advertisers to understand consumer preferences, target specific audiences, and create personalized marketing campaigns. In this page, you’ll find the best data sources for brand affinity datasets.
Best Brand Affinity Datasets & APIs
Factori People Data | Global coverage with 900 Million+ device profiles
Audience Profiles: Dynamic Footfall and Brand Affinity (Points)
SocialSift Consumer Behavior Data US | Brand Affinity Data | Demographic Data | Social Media Audience Data | Consumer Segmentation | Data Enrichment
Brand Data API | Global Brand Sentiment Data | 3.5M+ daily news articles
Alesco CPG Database - Product Data - 55+ Million Brand Loyal Consumers - Opt-in Emails Available - US Data - available for licensing!
Xverum: 2.5M+ Indian Companies | Industry Data | Every 30 Days Updated Indian Brand Data | 5x More Accurate B2B Data from India
Echo Analytics | Mobility Data & Insights tied to 60M+ Locations | Worldwide
PlaceSense: Competitive Intelligence Data for Germany | Certified Foot Traffic Data & Demographic Insights
WiserBrand.com: Consumer Marketing Data | Global review dataset | 140 000+ companies | 5 000 000+ reviews from PissedConsumer
SocialSift Advertising Data US | Consumer Behavior Data | Demographic Data | Social Media Audience Data | 80+ Consumer Segments | Data Enrichment
Monetize data on Datarade Marketplace
Brand Affinity Data Use Cases
- Overview
- Datasets
- Use Cases