Audience Profiles: Dynamic Footfall and Brand Affinity (Points)

#	xxxxxxxxxx	Xxxxxxxxx	xxxxxx	xxxxxxxxxx	Xxxxx	Xxxxxx	Xxxxxxxxxx	Xxxxxx
1	xxxxxxxxxx	Xxxxxxxxx	xxxxxx	xxxxxxxxxx	Xxxxx	Xxxxxx	Xxxxxxxxxx	Xxxxxx
2	Xxxxxxxxx	Xxxxxxxxxx	xxxxxxxxx	Xxxxxxxxx	xxxxxxxxx	Xxxxxxx	xxxxxx	Xxxxx
3	xxxxxxxxxx	xxxxxx	Xxxxxxxxxx	xxxxxx	Xxxxx	Xxxxxx	xxxxx	xxxxxxxx
4	xxxxxxx	Xxxxx	Xxxxxxxx	xxxxxxxxxx	xxxxxx	Xxxxxxxxx	xxxxxx	Xxxxxxxxx
5	Xxxxxxxxx	xxxxxxxxxx	Xxxxxx	Xxxxx	xxxxxx	xxxxxxx	xxxxxxx	Xxxxx
6	xxxxxx	Xxxxxxxxxx	xxxxxxxx	xxxxxx	Xxxxx	Xxxxxxx	xxxxxx	Xxxxxxxx
7	Xxxxxxx	Xxxxx	xxxxxx	xxxxxxxxxx	Xxxxx	xxxxxxxxxx	xxxxxxxxx	Xxxxxxx
8	xxxxxxxx	xxxxxxxx	Xxxxxxxxxx	Xxxxxxxx	Xxxxxxxx	xxxxxxxxx	Xxxxxxxxxx	Xxxxxx
9	Xxxxxxxxx	xxxxx	xxxxxxx	xxxxxxxxx	Xxxxxx	Xxxxxxx	Xxxxxxxxx	xxxxxxxxx
10	xxxxxxxxx	Xxxxx	xxxxxxxx	Xxxxxxx	xxxxxxxxx	Xxxxxxx	xxxxx	Xxxxxxx
...	xxxxxxx	Xxxxx	xxxxxxxxxx	Xxxxxxx	Xxxxx	xxxxxxxxxx	Xxxxxx	xxxxxx

Request Data Sample

Volume

MAU

Data Quality

population

Avail. Formats

.csv and .xls

File

Coverage

Countries

History

years

Provide dynamic analysis of the spatial distribution of the general population and audience composition by interest at any location at any time. For retailers, city planners, local authorities, financial services, and advertisers to discover audiences in the real world.

Locomizer’s Audience Profiles – Dynamic Footfall and Brand Affinity Products consist of two datasets built using human mobility data collected from mobile devices where users have provided explicit consent for data to be used in this way. The product contains aggregated (Footfall) and abstract (Brand Affinities) data derivatives and adheres to local privacy regulations such as GDPR. The point data for location selection and user interest (affinity) profiling is supplied by Precisely, Inc. as a Points of Interest (POI) dataset extracted from World Points of Interest – Premium product. The POI dataset is updated monthly. Footfall Dataset This dataset provides the key footfall metrics at a point level (latitude and longitude of POI + 69-meter radius) where people spend time and/or money. The metrics are built using the mobile trace data generated by a representative panel of anonymous users. This includes the observed and extrapolated number of users who spent time at the point during a specific period, the number of their signals (observations) at the point, and the footfall data derivatives like reach, dwell-time, score. These metrics are provided for different movement (pedestrian and non-pedestrian) and visitation (residents, workers, transient) modalities. This dataset covers all needs for anyone to measure the popularity of a specific area and to perform comprehensive data analysis, build attribution and predictive models, and develop applications for retail analytics, city planning, marketing/advertising, financial forecasting and risk assessment etc. Brand Affinity Dataset This dataset complements the Footfall dataset and provides the quantitative measure of the real-world interest (affinity) of the users observed at a point level (latitude and longitude of POI + 69-meter radius). This includes hundreds of potential real-world interests including (but not limited to) shopping, leisure, sport, transport, entertainment, education. eating/drinking etc grouped at the brand level like KFC, Superdrug, VUE cinema, Virgin Active Gyms etc. The user interest (affinity) profiling methodology uses the supervised machine learning algorithm described in the Locomizer’s patent “Interest Profile of a User of a Mobile Application”.

Europe (4)

Finland

Ireland

Russian Federation

United Kingdom

2 years of historical data

1 million

MAU

Free sample available

Locomizer has not published pricing information for this product yet. You can request detailed pricing information below.

Request detailed pricing

Self-reported by the provider

population

Methods

Frequency

Format

Footfall Analytics Advertising

Audience Analytics

Behavior-based Audiences

Urban Mobility Analysis

Brand Affinity Data Consumer Behavior Data Audience Data Store Location Data Retail Data

300 Million+ Consumers

70% Greater than 70% match rate

USA covered

With Consumer REACH Direct you'll have multiple products at your fingers to both reach your current prospects directly and enrich your current data and even ...

45 Segments

5 countries covered

15 months of historical data

GeoPersona identifies postal codes with high affinities for activities like sports, dining, and entertainment via visitation patterns. This non-PII tool enha...

900M Email Addresses

75% Match Rate

USA covered

Accurate Append delivers high-quality US consumer behavior data, including demographics, lifestyle, wealth insights, donation history, and more. With a high ...

1.5B MAID

100% MAID

106 countries covered

With Redmob's consumer data, access comprehensive, real-time insights from over 1.5 billion identifiers across 130+ countries. Our consumer dataset, which in...

What is Audience Profiles: Dynamic Footfall and Brand Affinity (Points)?

What is Audience Profiles: Dynamic Footfall and Brand Affinity (Points) used for?

This product has 5 key use cases. Locomizer recommends using the data for Footfall Analytics, Advertising, Audience Analytics, Behavior-based Audiences, and Urban Mobility Analysis. Global businesses and organizations buy Brand Affinity Data from Locomizer to fuel their analytics and enrichment.

Who can use Audience Profiles: Dynamic Footfall and Brand Affinity (Points)?

This product is best suited if you’re a Small Business, Medium-sized Business, or Enterprise looking for Brand Affinity Data. Get in touch with Locomizer to see what their data can do for your business and find out which integrations they provide.

How far back does the data in Audience Profiles: Dynamic Footfall and Brand Affinity (Points) go?

This product has 2 years of historical coverage. It can be delivered on a monthly basis.

Which countries does Audience Profiles: Dynamic Footfall and Brand Affinity (Points) cover?

This product includes data covering 4 countries like United Kingdom, Russia, Ireland, and Finland. Locomizer is headquartered in United Kingdom.

How much does Audience Profiles: Dynamic Footfall and Brand Affinity (Points) cost?

Pricing information for Audience Profiles: Dynamic Footfall and Brand Affinity (Points) is available by getting in contact with Locomizer. Connect with Locomizer to get a quote and arrange custom pricing models based on your data requirements.

How can I get Audience Profiles: Dynamic Footfall and Brand Affinity (Points)?

Businesses can buy Brand Affinity Data from Locomizer and get the data via S3 Bucket and Email. Depending on your data requirements and subscription budget, Locomizer can deliver this product in .csv and .xls format.

What is the data quality of Audience Profiles: Dynamic Footfall and Brand Affinity (Points)?

Locomizer has reported that this product has the following quality and accuracy assurances: 5% population. You can compare and assess the data quality of Locomizer using Datarade’s data marketplace.

What are similar products to Audience Profiles: Dynamic Footfall and Brand Affinity (Points)?

This product has 3 related products. These alternatives include Versium Consumer REACH Direct (Programmatic Digital Audience Segments) B2C API - Increase your match by 3X, Echo Analytics GeoPersona Interest Segments Europe Audience Targeting Data Available Globally GDPR-Compliant, and Accurate Append Verified US Consumer Behavior Data B2C Demographics/Lifestyle/Wealth/Donation History High Match Rate Batch & API Delivery. You can compare the best Brand Affinity Data providers and products via Datarade’s data marketplace and get the right data for your use case.

Audience Profiles: Dynamic Footfall and Brand Affinity (Points)

Description

Country Coverage

History

Volume

Pricing

Suitable Company Sizes

Quality

Delivery

Use Cases

Categories

Related Products

Frequently asked questions

Locomizer