Audience Profiles: Dynamic Footfall and Brand Affinity (Points)

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Request Data Sample

Volume

MAU

Data Quality

population

Avail. Formats

.csv and .xls

File

Coverage

Countries

History

years

Provide dynamic analysis of the spatial distribution of the general population and audience composition by interest at any location at any time. For retailers, city planners, local authorities, financial services, and advertisers to discover audiences in the real world.

Locomizer’s Audience Profiles – Dynamic Footfall and Brand Affinity Products consist of two datasets built using human mobility data collected from mobile devices where users have provided explicit consent for data to be used in this way. The product contains aggregated (Footfall) and abstract (Brand Affinities) data derivatives and adheres to local privacy regulations such as GDPR. The point data for location selection and user interest (affinity) profiling is supplied by Precisely, Inc. as a Points of Interest (POI) dataset extracted from World Points of Interest – Premium product. The POI dataset is updated monthly. Footfall Dataset This dataset provides the key footfall metrics at a point level (latitude and longitude of POI + 69-meter radius) where people spend time and/or money. The metrics are built using the mobile trace data generated by a representative panel of anonymous users. This includes the observed and extrapolated number of users who spent time at the point during a specific period, the number of their signals (observations) at the point, and the footfall data derivatives like reach, dwell-time, score. These metrics are provided for different movement (pedestrian and non-pedestrian) and visitation (residents, workers, transient) modalities. This dataset covers all needs for anyone to measure the popularity of a specific area and to perform comprehensive data analysis, build attribution and predictive models, and develop applications for retail analytics, city planning, marketing/advertising, financial forecasting and risk assessment etc. Brand Affinity Dataset This dataset complements the Footfall dataset and provides the quantitative measure of the real-world interest (affinity) of the users observed at a point level (latitude and longitude of POI + 69-meter radius). This includes hundreds of potential real-world interests including (but not limited to) shopping, leisure, sport, transport, entertainment, education. eating/drinking etc grouped at the brand level like KFC, Superdrug, VUE cinema, Virgin Active Gyms etc. The user interest (affinity) profiling methodology uses the supervised machine learning algorithm described in the Locomizer’s patent “Interest Profile of a User of a Mobile Application”.

Europe (4)

Finland

Ireland

Russian Federation

United Kingdom

2 years of historical data

1 million

MAU

Free sample available

Locomizer has not published pricing information for this product yet. You can request detailed pricing information below.

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Self-reported by the provider

population

Methods

Frequency

Format

Footfall Analytics Advertising

Audience Analytics

Behavior-based Audiences

Urban Mobility Analysis

Brand Affinity Data Consumer Behavior Data Audience Data Store Location Data Retail Data

45 Segments

5 countries covered

15 months of historical data

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What is Audience Profiles: Dynamic Footfall and Brand Affinity (Points)?

What is Audience Profiles: Dynamic Footfall and Brand Affinity (Points) used for?

This product has 5 key use cases. Locomizer recommends using the data for Footfall Analytics, Advertising, Audience Analytics, Behavior-based Audiences, and Urban Mobility Analysis. Global businesses and organizations buy Brand Affinity Data from Locomizer to fuel their analytics and enrichment.

Who can use Audience Profiles: Dynamic Footfall and Brand Affinity (Points)?

This product is best suited if you’re a Small Business, Medium-sized Business, or Enterprise looking for Brand Affinity Data. Get in touch with Locomizer to see what their data can do for your business and find out which integrations they provide.

How far back does the data in Audience Profiles: Dynamic Footfall and Brand Affinity (Points) go?

This product has 2 years of historical coverage. It can be delivered on a monthly basis.

Which countries does Audience Profiles: Dynamic Footfall and Brand Affinity (Points) cover?

This product includes data covering 4 countries like United Kingdom, Russia, Ireland, and Finland. Locomizer is headquartered in United Kingdom.

How much does Audience Profiles: Dynamic Footfall and Brand Affinity (Points) cost?

Pricing information for Audience Profiles: Dynamic Footfall and Brand Affinity (Points) is available by getting in contact with Locomizer. Connect with Locomizer to get a quote and arrange custom pricing models based on your data requirements.

How can I get Audience Profiles: Dynamic Footfall and Brand Affinity (Points)?

Businesses can buy Brand Affinity Data from Locomizer and get the data via S3 Bucket and Email. Depending on your data requirements and subscription budget, Locomizer can deliver this product in .csv and .xls format.

What is the data quality of Audience Profiles: Dynamic Footfall and Brand Affinity (Points)?

Locomizer has reported that this product has the following quality and accuracy assurances: 5% population. You can compare and assess the data quality of Locomizer using Datarade’s data marketplace.

What are similar products to Audience Profiles: Dynamic Footfall and Brand Affinity (Points)?

This product has 3 related products. These alternatives include Echo Analytics GeoPersona Interest Segments Europe Audience Targeting Data Available Globally GDPR-Compliant, Factori Audience Data 1.2B unique mobile users in APAC, EU, North America and MENA, and Versium Consumer REACH Direct (Programmatic Digital Audience Segments) B2C API - Increase your match by 3X. You can compare the best Brand Affinity Data providers and products via Datarade’s data marketplace and get the right data for your use case.

Audience Profiles: Dynamic Footfall and Brand Affinity (Points)

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