What is B2B Marketing Data? Examples, Datasets & Providers

How Do Marketing Teams Use B2B Marketing Data?

Marketing teams use B2B data to tailor their campaigns, target the right audience, and achieve better results. This data helps in:

Marketing Segmentation

Dividing the market into specific groups for targeted marketing.

• Industry: Group businesses based on their industry, such as technology, healthcare, finance, etc.
• Company Size: Categorize by company size, including small businesses, medium-sized enterprises, and large corporations.
• Location: Geographical segmentation divides the market based on location, such as country, region, or city.
• Other Criteria: Additional factors can include revenue, number of employees, and technological adoption.

Outreach

Expanding the contact base to increase marketing reach.

• B2B Leads Data: Utilize this data to generate high-quality leads, ensuring potential clients reach.
• B2B Email Data: Gather business contacts, including names, titles, and contact details to reach potential leads.

Personalization

Creating customized messages that resonate with the audience.

• Emails: Include elements like the recipient’s name, company, and past interactions in email campaigns.
• Landing Pages: Customize landing pages based on the visitor’s industry, company size, and past interactions with the brand.
• Behavioral Targeting: Use data on user behavior, such as browsing history, purchase history, and past engagement, to create targeted messages.
• Segmentation-Based Personalization: Tailor messages based on the previously identified segmentation criteria. For example, create different campaign versions for different industries or company sizes to address specific challenges and goals.

Lead Scoring

Prioritizing leads based on their likelihood to convert.

• Engagement: Assign scores based on the lead’s level of engagement with your marketing campaigns (e.g., leads who frequently open emails, visit your website, or download content have a high engagement level).
• Fit: Evaluate how well the lead matches your ideal customer profile (ICP). Factors such as firmographic and technographic data can determine the fit.
• Roles: Give higher scores to leads with decision-making authority or influence within their organization.
• Intent Data: Analyze intent data to understand which leads are actively researching your products or services. High intent scores indicate a stronger likelihood to convert.

Why is B2B Marketing Data Important?

B2B marketing data is crucial for marketing teams to:

1. Improve Targeting: Reach the right audience with precise data.
2. Avoid Wasting Resources: By focusing on high-quality leads, marketing teams can avoid spending time and money on low-potential contacts.
3. Improve Conversion Rates: Personalized campaigns see higher conversion rates.
4. Improve ROI: Use data insights to allocate the marketing budget more efficiently.
5. Make Data-Driven Decisions: Analyze performance data to understand what’s working and what’s not.

What is B2B Marketing Analytics?

B2B marketing analytics is the practice of collecting, measuring, and analyzing marketing data specific to B2B interactions. There are different types of marketing analytics solutions:

• Descriptive Analytics: Provides insights into past performance. For instance, analyzing past campaign results to determine which strategies were most successful.
• Predictive Analytics: Forecasts future outcomes based on historical data. For example, predicting which leads are most likely to convert based on past behaviors and interactions.
• Prescriptive Analytics: Recommends actions based on data analysis. For example, suggesting the best marketing channels to use for a particular campaign based on previous performance data.
• Diagnostic Analytics: Explains why something happened. For instance, analyzing why a particular campaign underperformed by examining engagement metrics and user feedback.
• Real-Time Analytics: Provides immediate insights during a campaign. For example, monitoring social media engagement in real-time to adjust strategies on the fly.

How is B2B Marketing Data Collected?

B2B marketing data is collected through online forms, surveys, public information from websites and social media, data purchases from third-party providers, and public business directories.

Is Collecting and Storing B2B Marketing Data legal?

Collecting and storing B2B marketing data is legal if it complies with data protection regulations like GDPR in Europe and CCPA in US. Key compliance measures include obtaining proper consent, implementing data security measures, conducting regular audits, and ensuring third-party compliance.

Can B2B Marketing Data Help with Account-Based Marketing (ABM)?

Yes, B2B marketing data is crucial for account-based marketing campaigns. It helps identify target accounts, providing insights into their specific challenges and needs, allowing for tailored marketing messages.

Where Can I Buy B2B Marketing Data?

You can buy B2B marketing data from providers and vendors listed on Datarade.