What is B2B Marketing Data? Examples, Providers & Datasets to Buy
- Overview
- Datasets
- Providers
- Use Cases
- Attributes
- Guide
- FAQ
- Overview
- Datasets
- Providers
- Use Cases
- Attributes
- Guide
- FAQ
What is B2B Marketing Data?
B2B marketing data is information collected and analyzed about businesses and their decision-makers to target and engage them with relevant marketing campaigns. This data helps businesses identify and reach their target audience, personalize their marketing efforts, and make informed decisions to drive sales and business growth.
What are Examples of B2B Marketing Data?
Examples of B2B marketing data include:
- Firmographic Data: Information about company size, industry, and location. Few examples are the number of employees, annual revenue, geographic location.
- Technographic Data: Details about the technologies and software a company uses. Few examples are CRM systems, marketing automation tools, and software platforms.
- B2B Contact Data: Names, titles, and contact information of decision-makers. Few examples are the email addresses, phone numbers, and LinkedIn profiles.
- B2B Transaction Data: Insights into a company’s purchasing history. Few examples are purchase frequency and types of products/services bought.
Editor's Pick
Best B2B Marketing Databases & Datasets
Here is our curated selection of top B2B Marketing Data sources. We focus on key factors such as data reliability, accuracy, and flexibility to meet diverse use-case requirements. These datasets are provided by trusted providers known for delivering high-quality, up-to-date information.
B2B Marketing Data | Construction | 1.6M US Programmatic/Digital Audience Segments | B2B Marketing Data
US B2B Marketing Data | 148MM B2B Marketing Contacts: Email, Phone + Social Media Marketing Data
B2B Marketing Data | Business Location Data | SafeGraph Places for Marketing
B2B Marketing Data - 152M+ B2B Marketing Leads - Global Contacts - Updated every 30 days
B2B Marketing Data API | Access 70M+ Business Profiles | Empower Your Marketing Strategy | Best Price Guaranteed
B2B Company Data BizOps | Programmatic/Digital Audience Segments | B2B Marketing Data
Digital Audience Data | 120m Programmatic Audiences available | B2B Marketing Data
B2B Marketing Data | Global Marketing Leaders | Verified Profiles with Contact Info for CMOs & Marketers | Best Price Guaranteed
B2B Marketing Data | 1,200,000+ B2B Marketing Leads & Contacts in Australia.
B2B Marketing Data | B2B Leads Data | 181M+ Records | Decision Makers, Executives, CEO, MD | 20+ Attributes, Direct E-mail & Phone
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Top B2B Marketing Data Providers & Companies
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Solution Publishing
CoverageUSAUK+2VMultiple B2B client use cases related to Online Customer Acquisition. These were worldwide programs on a cost per lead basis for MQL's, and the leads were call verified leads - executed seamlessly and cost-effectively.
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Blistering Developers
CoverageAustraliaVAt Merri Health, we needed IT support that could navigate the limitations of our CMS and extract crucial data for our marketing campaigns. Blistering Developers went above and beyond. They not only solved our initial technical hurdles, but their data analysis across a wide range of demographics involving a myriad of socio-economic indicators was invaluable. This allowed us to target our above-the-line campaigns with laser focus, reaching a diverse range of clients." Dan Walls, Senior Marketing and Communications Advisor, Merri Health
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Exellius Systems
CoverageUSAUK+247VTheir meticulously curated database delivered an impressively high email delivery rate, reaching key decision-makers in our industry. The accuracy of their contacts saved us time and resources, making our campaign highly effective. Their responsive and supportive team further enhanced the overall experience. We highly recommend their services for anyone seeking top-notch databases for successful email campaigns.
How Do Marketing Teams Use B2B Marketing Data?
Marketing teams use B2B data to tailor their campaigns, target the right audience, and achieve better results. This data helps in:
Marketing Segmentation
Dividing the market into specific groups for targeted marketing.
- Industry: Group businesses based on their industry, such as technology, healthcare, finance, etc.
- Company Size: Categorize by company size, including small businesses, medium-sized enterprises, and large corporations.
- Location: Geographical segmentation divides the market based on location, such as country, region, or city.
- Other Criteria: Additional factors can include revenue, number of employees, and technological adoption.
Outreach
Expanding the contact base to increase marketing reach.
- B2B Leads Data: Utilize this data to generate high-quality leads, ensuring potential clients reach.
- B2B Email Data: Gather business contacts, including names, titles, and contact details to reach potential leads.
Personalization
Creating customized messages that resonate with the audience.
- Emails: Include elements like the recipient’s name, company, and past interactions in email campaigns.
- Landing Pages: Customize landing pages based on the visitor’s industry, company size, and past interactions with the brand.
- Behavioral Targeting: Use data on user behavior, such as browsing history, purchase history, and past engagement, to create targeted messages.
- Segmentation-Based Personalization: Tailor messages based on the previously identified segmentation criteria. For example, create different campaign versions for different industries or company sizes to address specific challenges and goals.
Lead Scoring
Prioritizing leads based on their likelihood to convert.
- Engagement: Assign scores based on the lead’s level of engagement with your marketing campaigns (e.g., leads who frequently open emails, visit your website, or download content have a high engagement level).
- Fit: Evaluate how well the lead matches your ideal customer profile (ICP). Factors such as firmographic and technographic data can determine the fit.
- Roles: Give higher scores to leads with decision-making authority or influence within their organization.
- Intent Data: Analyze intent data to understand which leads are actively researching your products or services. High intent scores indicate a stronger likelihood to convert.
Main Attributes of B2B Marketing Data
Below, we outline the most popular attributes associated with this type of data—features that data buyers are actively seeking to meet their needs.
| Attribute | Type | Description | Action |
|---|---|---|---|
| String | The name of a company or business, might be the legal or brand name. | View 298 datasets | |
| String | The last name (surname) of a contact. | View 285 datasets | |
| String | The first name of a contact. | View 284 datasets | |
| String | The approx. number of employees working for a company. | View 282 datasets | |
| String | The industry classification of a company. | View 277 datasets | |
| String | The LinkedIn profile of a contact. | View 237 datasets |
Why is B2B Marketing Data Important?
B2B marketing data is crucial for marketing teams to:
- Improve Targeting: Reach the right audience with precise data.
- Avoid Wasting Resources: By focusing on high-quality leads, marketing teams can avoid spending time and money on low-potential contacts.
- Improve Conversion Rates: Personalized campaigns see higher conversion rates.
- Improve ROI: Use data insights to allocate the marketing budget more efficiently.
- Make Data-Driven Decisions: Analyze performance data to understand what’s working and what’s not.
What is B2B Marketing Analytics?
B2B marketing analytics is the practice of collecting, measuring, and analyzing marketing data specific to B2B interactions. There are different types of marketing analytics solutions:
- Descriptive Analytics: Provides insights into past performance. For instance, analyzing past campaign results to determine which strategies were most successful.
- Predictive Analytics: Forecasts future outcomes based on historical data. For example, predicting which leads are most likely to convert based on past behaviors and interactions.
- Prescriptive Analytics: Recommends actions based on data analysis. For example, suggesting the best marketing channels to use for a particular campaign based on previous performance data.
- Diagnostic Analytics: Explains why something happened. For instance, analyzing why a particular campaign underperformed by examining engagement metrics and user feedback.
- Real-Time Analytics: Provides immediate insights during a campaign. For example, monitoring social media engagement in real-time to adjust strategies on the fly.
Frequently Asked Questions
How is B2B Marketing Data Collected?
B2B marketing data is collected through online forms, surveys, public information from websites and social media, data purchases from third-party providers, and public business directories.
Is Collecting and Storing B2B Marketing Data legal?
Collecting and storing B2B marketing data is legal if it complies with data protection regulations like GDPR in Europe and CCPA in US. Key compliance measures include obtaining proper consent, implementing data security measures, conducting regular audits, and ensuring third-party compliance.
Can B2B Marketing Data Help with Account-Based Marketing (ABM)?
Yes, B2B marketing data is crucial for account-based marketing campaigns. It helps identify target accounts, providing insights into their specific challenges and needs, allowing for tailored marketing messages.
Which Categories Are Similar to B2B Marketing Data?
B2B marketing data is often used alongside other complementary data categories. For example, B2B Intent Data provides insights into purchasing intent and behavior. B2B Leads Data offers detailed information about potential customers, including contact details and firmographics. Similarly, Prospect Data focuses on identifying and qualifying new business opportunities.
Where Can I Buy B2B Marketing Data?
You can buy B2B marketing data from providers and vendors listed on Datarade.
