Frequently Asked Questions about Lead Generation
What is data-driven lead generation?
Data-driven lead generation means the process where a business identifies potential customers based on their current intent. The use of data in lead generation brings scalability in the process and enables for a more in-depth analysis of every customer profile.
What are the common lead generation strategies?
Companies can generate leads via events, gated content, and other incentives. Channels used vary from different social media platforms to search engines and direct reach outs.