Clickstream Data: Best Clickstream Datasets & Databases
What is Clickstream Data?
Clickstream data refers to the information generated by website visitors while browsing the web. It includes the pages they visit, the time they spend on each page, the links they click, and the actions they take. This information is collected and stored in databases, and can be used to optimize website performance, understand user behavior, and inform marketing strategies.Learn more
Recommended Clickstream Data Products
Datastream Clickstream Browser Data Feed
Reklaim | Clickstream Data | USA & CAN
Swash Clickstream Data - User Search and Consumer Journey Data on Top Search Engines
Verto US Clickstream and App Data Feed, double opt-in fully GDPR compliant
Solipay Worldwide GDPR-Compliant Browsing Clickstream Data, 8M records
Time-Stamped or Aggregated Swash Cross-Device Raw URL/App Clickstream Data Files for Search, E-Commerce, Media, Web Services
More Clickstream Data Products
The Ultimate Guide to Clickstream Data 2023
Best Clickstream Databases
| # Rank | Provider Name | Dataset Name | Review |
|---|---|---|---|
| 1 | Datastream Group | Datastream Clickstream Browser Data Feed | This dataset provides a comprehensive look into consumer behavior across different websites and applications. The data is highly detailed and can be used to gain valuable insights into customer journeys. |
| 2 | Reklaim | Reklaim - Clickstream Data - USA & CAN | This dataset offers a consistent stream of clickstream data for users in the USA and Canada, with the option to purchase historical data. The data is highly accurate and can be used for a variety of research purposes. |
| 3 | Datos | Global Clickstream Data Feeds in both Unstructured and Structured formats | With access to a large panel of opt-in users worldwide, this dataset offers a wealth of data on consumer behavior across a wide range of websites and applications. The data is highly detailed and can be used to gain valuable insights into customer journeys. |
| 4 | Swash | Swash Clickstream Data - User Search and Consumer Journey Data on Top Search Engines | This dataset provides a comprehensive look into consumer behavior across some of the top search engines, including Google and Bing. The data is highly detailed and can be used to gain valuable insights into customer journeys. |
| 5 | Verto Analytics | Verto US Clickstream and App Data Feed, double opt-in fully GDPR compliant | This dataset offers a wide range of data on consumer behavior, including app sessions, page view events, search events, and reference data. The data is highly accurate and fully GDPR compliant. |
| 6 | Solipay | Solipay Worldwide GDPR-Compliant Browsing Clickstream Data, 8M records | This dataset provides high-frequency browsing history for thousands of Solipay users worldwide. The data is highly detailed and GDPR compliant. |
How is Clickstream Data Collected?
Clickstream data is collected through tracking scripts installed on websites, which collect and send data to analytics tools. Analytics tools like Google Analytics or Adobe Analytics then process the data and present it in a way that is meaningful to marketers and analysts.
What Can You Do with Clickstream Data?
Clickstream data is a powerful tool for marketers and analysts. It can be used to:
- Understand user behavior on your website
- Optimize website performance
- Identify high-performing content and pages
- Improve user experience
- Inform marketing and advertising strategies
Clickstream Data Use Cases
Clickstream data can be used in a variety of ways, including:
- Content Optimization: Identify which types of content perform best with your audience, and use that information to create more effective content.
- UX Optimization: Use clickstream data to identify areas of your website that are causing friction for users, and optimize accordingly.
- SEO: Analyze clickstream data to understand which pages are ranking well in search engines and why, and use that information to improve your own SEO efforts.
- Advertising: Use clickstream data to understand which advertising channels are driving the most traffic to your website, and optimize accordingly.
FAQ
How is clickstream data different from other types of web analytics data?
Clickstream data is more granular and detailed than other types of web analytics data. While other types of analytics data may provide high-level metrics like pageviews and bounce rate, clickstream data provides detailed information about how users interact with your website.
Is clickstream data anonymous?
Clickstream data is typically anonymous, meaning it does not include personally identifiable information about users. However, it is possible to identify individual users through clickstream data by cross-referencing it with other data sources.
How can I get started with clickstream data analysis?
To get started with clickstream data analysis, you will need to install a tracking script on your website and set up an analytics tool to collect and process the data. Google Analytics and Adobe Analytics are two popular analytics tools that offer clickstream data analysis capabilities.
Can clickstream data be used for personalization?
Yes, clickstream data can be used to personalize the user experience on your website. By understanding how users interact with your website, you can tailor the experience to their needs and preferences.
How can I ensure the accuracy of my clickstream data?
To ensure the accuracy of your clickstream data, it is important to regularly check for tracking errors and make sure that your analytics tool is properly configured. It is also important to have a solid understanding of how clickstream data is collected and processed in order to interpret the data correctly.
Where can I buy Clickstream Data?
Data providers and vendors listed on Datarade sell Clickstream Data products and samples. Popular Clickstream Data products and datasets available on our platform are Datastream Clickstream Browser Data Feed by Datastream Group, Reklaim | Clickstream Data | USA & CAN by Reklaim, and Swash Clickstream Data - User Search and Consumer Journey Data on Top Search Engines by Swash.
How can I get Clickstream Data?
You can get Clickstream Data via a range of delivery methods - the right one for you depends on your use case. For example, historical Clickstream Data is usually available to download in bulk and delivered using an S3 bucket. On the other hand, if your use case is time-critical, you can buy real-time Clickstream Data APIs, feeds and streams to download the most up-to-date intelligence.