Echo Analytics | GeoPersona Brand Segments | Europe | Segmentation Data | Available Globally | GDPR-Compliant

#	postal_code	postal_code_name	region_name	country_code	brand_name	affinity_index_regional	affinity_index_national	quarter_range_start	quarter_range_end	population	households	purchasing_power_per_capita_in_euros	purchasing_power_per_household_in_euros	pop_age_0_to_5_years	pop_0_to_5_years_male	pop_0_to_5_years_female	pop_age_5_to_10_years	pop_5_to_10_years_male	pop_5_to_10_years_female	pop_age_10_to_15_years	pop_10_to_15_years_male	pop_10_to_15_years_female	pop_age_15_to_20_years	pop_15_to_20_years_male	pop_15_to_20_years_female	pop_age_20_to_25_years	pop_20_to_25_years_male	pop_20_to_25_years_female	pop_age_25_to_30_years	pop_25_to_30_years_male	pop_25_to_30_years_female	pop_age_30_to_35_years	pop_30_to_35_years_male	pop_30_to_35_years_female	pop_age_35_to_40_years	pop_35_to_40_years_male	pop_35_to_40_years_female	pop_age_40_to_45_years	pop_40_to_45_years_male	pop_40_to_45_years_female	pop_age_45_to_50_years	pop_45_to_50_years_male	pop_45_to_50_years_female	pop_age_50_to_55_years	pop_50_to_55_years_male	pop_50_to_55_years_female	pop_age_55_to_60_years	pop_55_to_60_years_male	pop_55_to_60_years_female	pop_age_60_to_65_years	pop_60_to_65_years_male	pop_60_to_65_years_female	pop_age_65_to_70_years	pop_65_to_70_years_male	pop_65_to_70_years_female	pop_age_70_to_75_years	pop_70_to_75_years_male	pop_70_to_75_years_female	pop_age_75_years_and_older	pop_75_years_and_older_male	pop_75_years_and_older_female
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Volume

620

Brands in Europe

Avail. Formats

.csv and .xls

File

Coverage

Countries

History

months

[Sample] Activity_ GeoPersona Segments- Brands - FR - PARIS.csv

Attribute	Type	Example	Mapping
postal_code	Integer	75001	Postal Code
postal_code_name	String	Paris I
region_name	String	Île-de-France
country_code	String	FR	Country Code Alpha-2
brand_name	String	LOUIS VUITTON	Brand Name
affinity_index_regional	Float	1.51
affinity_index_national	Float	2.74
quarter_range_start	Date	2023-10-01
quarter_range_end	Date	2023-12-31
population	Integer	15709
households	Integer	9232
purchasing_power_per_capita_in_euros	Integer	56155
purchasing_power_per_household_in_euros	Integer	95553
pop_age_0_to_5_years	Integer	544
pop_0_to_5_years_male	Integer	289
pop_0_to_5_years_female	Integer	255
pop_age_5_to_10_years	Integer	514
pop_5_to_10_years_male	Integer	274
pop_5_to_10_years_female	Integer	240
pop_age_10_to_15_years	Integer	627
pop_10_to_15_years_male	Integer	300
pop_10_to_15_years_female	Integer	327
pop_age_15_to_20_years	Integer	671
pop_15_to_20_years_male	Integer	311
pop_15_to_20_years_female	Integer	360
pop_age_20_to_25_years	Integer	1354
pop_20_to_25_years_male	Integer	588
pop_20_to_25_years_female	Integer	766
pop_age_25_to_30_years	Integer	1593
pop_25_to_30_years_male	Integer	805
pop_25_to_30_years_female	Integer	788
pop_age_30_to_35_years	Integer	1321
pop_30_to_35_years_male	Integer	730
pop_30_to_35_years_female	Integer	591
pop_age_35_to_40_years	Integer	1065
pop_35_to_40_years_male	Integer	618
pop_35_to_40_years_female	Integer	447
pop_age_40_to_45_years	Integer	1150
pop_40_to_45_years_male	Integer	623
pop_40_to_45_years_female	Integer	527
pop_age_45_to_50_years	Integer	1116
pop_45_to_50_years_male	Integer	625
pop_45_to_50_years_female	Integer	491
pop_age_50_to_55_years	Integer	1146
pop_50_to_55_years_male	Integer	633
pop_50_to_55_years_female	Integer	513
pop_age_55_to_60_years	Integer	918
pop_55_to_60_years_male	Integer	477
pop_55_to_60_years_female	Integer	441
pop_age_60_to_65_years	Integer	875
pop_60_to_65_years_male	Integer	445
pop_60_to_65_years_female	Integer	430
pop_age_65_to_70_years	Integer	809
pop_65_to_70_years_male	Integer	408
pop_65_to_70_years_female	Integer	401
pop_age_70_to_75_years	Integer	686
pop_70_to_75_years_male	Integer	353
pop_70_to_75_years_female	Integer	333
pop_age_75_years_and_older	Integer	1320
pop_75_years_and_older_male	Integer	578
pop_75_years_and_older_female	Integer	742

Product Attributes

Attribute	Type	Example	Mapping
postal_code	Integer	75001	Postal Code
postal_code_name	String	Paris I
region_name	String	Île-de-France
country_code	String	FR	Country Code Alpha-2
brand_name	String	LOUIS VUITTON	Brand Name
affinity_index_regional	Float	1.51
affinity_index_national	Float	2.74
quarter_range_start	Date	2023-10-01
quarter_range_end	Date	2023-12-31
population	Integer	15709
households	Integer	9232
purchasing_power_per_capita_in_euros	Integer	56155
purchasing_power_per_household_in_euros	Integer	95553
pop_age_0_to_5_years	Integer	544
pop_0_to_5_years_male	Integer	289
pop_0_to_5_years_female	Integer	255
pop_age_5_to_10_years	Integer	514
pop_5_to_10_years_male	Integer	274
pop_5_to_10_years_female	Integer	240
pop_age_10_to_15_years	Integer	627
pop_10_to_15_years_male	Integer	300
pop_10_to_15_years_female	Integer	327
pop_age_15_to_20_years	Integer	671
pop_15_to_20_years_male	Integer	311
pop_15_to_20_years_female	Integer	360
pop_age_20_to_25_years	Integer	1354
pop_20_to_25_years_male	Integer	588
pop_20_to_25_years_female	Integer	766
pop_age_25_to_30_years	Integer	1593
pop_25_to_30_years_male	Integer	805
pop_25_to_30_years_female	Integer	788
pop_age_30_to_35_years	Integer	1321
pop_30_to_35_years_male	Integer	730
pop_30_to_35_years_female	Integer	591
pop_age_35_to_40_years	Integer	1065
pop_35_to_40_years_male	Integer	618
pop_35_to_40_years_female	Integer	447
pop_age_40_to_45_years	Integer	1150
pop_40_to_45_years_male	Integer	623
pop_40_to_45_years_female	Integer	527
pop_age_45_to_50_years	Integer	1116
pop_45_to_50_years_male	Integer	625
pop_45_to_50_years_female	Integer	491
pop_age_50_to_55_years	Integer	1146
pop_50_to_55_years_male	Integer	633
pop_50_to_55_years_female	Integer	513
pop_age_55_to_60_years	Integer	918
pop_55_to_60_years_male	Integer	477
pop_55_to_60_years_female	Integer	441
pop_age_60_to_65_years	Integer	875
pop_60_to_65_years_male	Integer	445
pop_60_to_65_years_female	Integer	430
pop_age_65_to_70_years	Integer	809
pop_65_to_70_years_male	Integer	408
pop_65_to_70_years_female	Integer	401
pop_age_70_to_75_years	Integer	686
pop_70_to_75_years_male	Integer	353
pop_70_to_75_years_female	Integer	333
pop_age_75_and_older	Integer	1320
pop_75_and_older_male	Integer	578
pop_75_and_older_female	Integer	742

GeoPersona identifies postal codes with high affinities for activities like sports, dining, and entertainment via visitation patterns. This non-PII tool enhances marketing, site selection, and customer experience in the US and EU5, using insights from 70M POIs to target locations and boost ROI.

GeoPersona is an advanced analytics tool that identifies residential postal codes where people with high affinity for specific consumer activities, such as sports, reside. It does so by analyzing people’s visitation patterns. For instance, it can reveal the postal codes in London where people interested in Louis Vuitton reside by analyzing visitation patterns to Louis Vuitton stores. This analysis of complex visitation patterns and geospatial behaviors allows GeoPersona to transform raw mobility data into actionable insights. Businesses can use this sophisticated analysis to pinpoint where potential customers reside, significantly enhancing marketing strategies, optimizing site selection and improving customer experiences. Why is GeoPersona Important? - Strong Indicator of Intent: A physical visit is stronger indicator of intent than simply browsing online. For example, a person who physically visits a movie theater is more likely to be interested in movies than a person who just browses for movie tickets online. - Non-PII Data: With privacy guardrails becoming stronger with time, it will become more challenging to track online behavior at a device ID level, making aggregated insights the norm. GeoPersona does just this with postal code-level aggregation of affinities. Additional Information: - We provide data aggregation on a quarterly basis. - Information about our dataset, including details on our country offerings and data schema, is available here: 1. Data Schema: https://docs.echo-analytics.com/geopersona/data-schema 2. GeoPersona Methodology: https://docs.echo-analytics.com/geopersona/methodology 3. GeoPersona Segments Offered: https://docs.echo-analytics.com/geopersona/segments-taxonomy 4. GeoPersona Brand Offering: https://docs.echo-analytics.com/geopersona/brands-by-country 5. Activating GeoPersona on The Trade Desk: https://docs.echo-analytics.com/geopersona/guide-activating-geopersona-on-the-trade-desk Echo's commitment to customer service is evident in our exceptional data quality and dedicated team, providing 360° support throughout the location data journey. We handle the complex tasks to deliver analysis-ready data sets to you. Business Needs: GeoPersona is indispensable across industries. Whether you need to target specific locations accurately, enhance targeting precision, optimize ad spend or devise a strategy for expanding your market, we provide the tools that eliminate guesswork. - Improve Targeting Precision Upgrade your audience segmentation accuracy by unlocking real-life visitation patterns - a true indicator of purchase intent. - Boost ROI on Ad Spend Improve CTR and conversion rates by targeting ads only to the most relevant locations and audiences, maximizing ad spend efficiency. - Plan Your Next Ad Campaign Utilize postal code-level data to run target ads in chosen locations where your target audience is most likely to be found. - Target Your ICP Where They Are Identify postal codes with characteristics similar to your most profitable segments, informing strategic market penetration decisions.

Europe (5)

France

Germany

Italy

Spain

United Kingdom

15 months of historical data

620	Brands in Europe
400	Million Average Monthly Users
62	Events/Day/User

Free sample available

License	Starts at
One-off purchase	Available
Monthly License	Available
Yearly License	Available
Usage-based	Available

Request detailed pricing

Methods

Frequency

Format

Geotargeting

Location-based Advertising Audience Targeting

Targeted Advertising

Location-based Audience Analytics

Consumer Behavior Data Audience Data Consumer Marketing Data Audience Targeting Data Segmentation Data

118 Segments

USA covered

20 months of historical data

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300 Million+ Consumers

70% Greater than 70% match rate

USA covered

With Consumer REACH Direct you'll have multiple products at your fingers to both reach your current prospects directly and enrich your current data and even ...

700M LinkedIn Profiles

99% Accuracy

250 countries covered

Harness the potential of Success.ai’s Audience Data API, which offers access to over 700 million global profiles. Enhance your marketing campaigns and audien...

280M Records

USA covered

The US Consumer Audience Segmentation file has 280 million+ U.S. consumers clustered into bubbles based on their household income, generation, marital status...

What is Echo Analytics GeoPersona Brand Segments Europe Segmentation Data Available Globally GDPR-Compliant?

What is Echo Analytics GeoPersona Brand Segments Europe Segmentation Data Available Globally GDPR-Compliant used for?

This product has 5 key use cases. Echo Analytics recommends using the data for Geotargeting, Location-based Advertising, Audience Targeting, Targeted Advertising, and Location-based Audience Analytics. Global businesses and organizations buy Consumer Behavior Data from Echo Analytics to fuel their analytics and enrichment.

Who can use Echo Analytics GeoPersona Brand Segments Europe Segmentation Data Available Globally GDPR-Compliant?

This product is best suited if you’re a Medium-sized Business or Enterprise looking for Consumer Behavior Data. Get in touch with Echo Analytics to see what their data can do for your business and find out which integrations they provide.

How far back does the data in Echo Analytics GeoPersona Brand Segments Europe Segmentation Data Available Globally GDPR-Compliant go?

This product has 15 months of historical coverage. It can be delivered on a monthly, quarterly, yearly, and on-demand basis.

Which countries does Echo Analytics GeoPersona Brand Segments Europe Segmentation Data Available Globally GDPR-Compliant cover?

This product includes data covering 5 countries like Germany, United Kingdom, France, Italy, and Spain. Echo Analytics is headquartered in France.

How much does Echo Analytics GeoPersona Brand Segments Europe Segmentation Data Available Globally GDPR-Compliant cost?

Pricing information for Echo Analytics GeoPersona Brand Segments Europe Segmentation Data Available Globally GDPR-Compliant is available by getting in contact with Echo Analytics. Connect with Echo Analytics to get a quote and arrange custom pricing models based on your data requirements.

How can I get Echo Analytics GeoPersona Brand Segments Europe Segmentation Data Available Globally GDPR-Compliant?

Businesses can buy Consumer Behavior Data from Echo Analytics and get the data via S3 Bucket, SFTP, and Email. Depending on your data requirements and subscription budget, Echo Analytics can deliver this product in .csv and .xls format.

What is the data quality of Echo Analytics GeoPersona Brand Segments Europe Segmentation Data Available Globally GDPR-Compliant?

You can compare and assess the data quality of Echo Analytics using Datarade’s data marketplace. Echo Analytics has received 3 reviews from clients. Echo Analytics appears on selected Datarade top lists ranking the best data providers, including Who’s New on Datarade? August Edition.

What are similar products to Echo Analytics GeoPersona Brand Segments Europe Segmentation Data Available Globally GDPR-Compliant?

This product has 3 related products. These alternatives include Echo Analytics GeoPersona Interest Segments US Available Globally GDPR-Compliant, Digital Audience Data Segments B2C - Increase your match by 3X - Programmatic Audience, and Audience Data API Access 700M+ Profiles Discover Engaged Audiences Worldwide Best Price Guarantee. You can compare the best Consumer Behavior Data providers and products via Datarade’s data marketplace and get the right data for your use case.

Pricing available upon request

License	Starts at
One-off purchase	Available
Monthly License	Available
Yearly License	Available
Usage-based	Available

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Echo Analytics | GeoPersona Brand Segments | Europe | Segmentation Data | Available Globally | GDPR-Compliant

Data Dictionary

Description

Country Coverage

History

Volume

Pricing

Suitable Company Sizes

Delivery

Use Cases

Categories

Related Products

Frequently asked questions

Echo Analytics
Fuel your data-driven strategy with the most accurate Geospatial Data worldwide.

Trusted by

Echo Analytics | GeoPersona Brand Segments | Europe | Segmentation Data | Available Globally | GDPR-Compliant

Data Dictionary

Description

Country Coverage

History

Volume

Pricing

Suitable Company Sizes

Delivery

Use Cases

Categories

Related Products

Frequently asked questions

Echo Analytics Fuel your data-driven strategy with the most accurate Geospatial Data worldwide.

Trusted by

Echo Analytics
Fuel your data-driven strategy with the most accurate Geospatial Data worldwide.