Best Data for Audience Targeting

Data-driven audience targeting uses modern technology to derive pinpoint accurate audiences based on their past online and offline behaviours, and characteristics. Targeting audiences with data enables deeper personalisation and higher engagement rates.

Our Data Partners

Best Datasets for Audience Targeting

Find the top Audience Targeting databases, APIs, feeds, and products.

250M MAUs in the US

100% deterministic data

2 countries covered

Thousands of ready-to-use, active intent audiences built on the places and events consumers visit in the real-world. Unacast Audience Targeting Data can be c...

300 Million+ Consumers

70% Greater than 70% match rate

USA covered

With Consumer REACH Direct you'll have multiple products at your fingers to both reach your current prospects directly and enrich your current data and even ...

1.2M new movers/month

100% deterministic

USA covered

Analyze moving trends & reach new customers with the SMS New Mover Audience Targeting Data set. With over 1.2MM new movers a month, target these individuals ...

131 countries covered

Integrate IAB-compliant segmented data into your ad campaigns. OAN's audience data maximizes engagement, optimizes ad spend, and delivers personalized conten...

250 million

250 countries covered

4 years of historical data

DRAKO's Anonymous IP Data provides a secure and privacy-compliant way to understand consumer behaviors online. Utilize our extensive dataset, which includes ...

45 Segments

5 countries covered

15 months of historical data

GeoPersona identifies postal codes with high affinities for activities like sports, dining, and entertainment via visitation patterns. This non-PII tool enha...

Best Data Providers for Audience Targeting

Find the top Audience Targeting companies, vendors and providers.

Zeotap is a Customer Intelligence Platform (CIP) that helps companies better understand their customers and predict behaviors, to invest in more meaningful e...

50-70%

Match Rate

3Bn+

Data Profiles

150+

Channel Integrations

Stirista features a wide variety of audience types including Geolocation (Visitor Data), B2B, Consumer, Purchase-based, Online Activity, Intent, B2B Technolo...

Location

Data Updated in Real-Time

60 Million

B2B Professionals

SafeGraph is a data company that builds datasets on the physical world for teams at ESRI, Microsoft, Verizon, and Mapbox. Our high-precision Places dataset c...

51M+

POI Globally

12,000+

Brands Globally

>90%

Fill Rates

OnAudience.com is one of the biggest data providers in the world with a database that includes more than 50 billion of user profiles. We have developed propr...

Taxonomy

+1600 segments

Coverage

Data from 200+ markets

Raw Data

To fuel your own engine!

Datasys compiles one of the largest consumer and business data sets in the world. We use our expansive data and technology platforms to help companies more a...

Scale

large quantities

Accurate

constantly updated & verified

250M +

Full consumer profiles

Datonics was the first company to deliver third party audience data to programmatic platforms. Over the past decade, we have developed extensive relationship...

Frequently Asked Questions about Audience Targeting

Learn everything about Audience Targeting. Understand data sources, popular use cases, and data quality.

What is audience targeting?

Audience targeting refers to the activity where marketers reach precise groups of customers that are identified with a specific stage of buyer readiness.

How audience targeting works?

By leveraging data from the market marketers are enabled to create tailored ads and target customers exactly when they are ready to buy.