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Best Data for Audience Targeting

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Eugenio Caterino
Editor & Data Industry Expert
Data-driven audience targeting uses modern technology to derive pinpoint accurate audiences based on their past online and offline behaviours, and characteristics. Targeting audiences with data enables deeper personalisation and higher engagement rates.
Our Data Partners
150M Contacts
249 countries covered
1 years of historical data
Supercharge your B2B LinkedIn advertising with RevenueBase’s accurate contact and company data. Target decision-makers using precise LinkedIn data, increasin...
700M LinkedIn Professional Profiles
99% Accuracy
241 countries covered
Unlock hypergrowth with Success.ai’s Buyer B2B Intent Data & B2B Data. Track real-time intent signals from companies actively searching for your solutions. T...
700M LinkedIn Professional Profiles
99% Accuracy
241 countries covered
Access 700M+ LinkedIn public profiles and 70M+ company records with Success.ai's LinkedIn Data Solutions. Perfect for recruitment, lead generation, and ABM, ...
245M US individuals
100% deterministic
USA covered
The SMS Direct Marketing Data set is a file of customer contact information, purchase history, demographic data, and behavioral data. This consumer marketin...
245M Name + Addresses
100% deterministic
USA covered
The SMS B2C Contact Data set is a file of 245 million consumers with name + address, sourced from a combination of self-reported surveys, warranties, public ...
245M Individuals
100% deterministic
USA covered
The SMS B2C Consumer Behavior Data set is a file of 150+ demographics, lifestyles and behaviors, sourced from a combination of self-reported surveys and tran...
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Stirista
Based in USA
Stirista features a wide variety of audience types including Geolocation (Visitor Data), B2B, Consumer, Purchase-based, Online Activity, Intent, B2B Technolo...
Location
Data Updated in Real-Time
60 Million
B2B Professionals
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SafeGraph
Based in USA
SafeGraph is a data company that builds datasets on the physical world for teams at ESRI, Microsoft, Verizon, and Mapbox. Our high-precision Places dataset c...
51M+
POI Globally
12,000+
Brands Globally
>90%
Fill Rates
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OnAudience
Based in UK
OnAudience.com is one of the biggest data providers in the world with a database that includes more than 50 billion of user profiles. We have developed propr...
Taxonomy
+1600 segments
Coverage
Data from 200+ markets
Raw Data
To fuel your own engine!
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Datasys
Based in USA
Datasys compiles one of the largest consumer and business data sets in the world. We use our expansive data and technology platforms to help companies more a...
Scale
large quantities
Accurate
constantly updated & verified
250M +
Full consumer profiles
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Gravy Analytics by Unacast
Based in USA
Gravy Analytics and Unacast Merge to Become Leader in Location Data and Insights! Together, the new company’s strength is in its diversified client base and ...
100%
deterministic data
600 MM
MAUs globally
2K+ brands
represented
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Whooz
Based in Netherlands
As a segmentation expert we provide insight in characteristics, interests and behaviour of all 8.000.669 households in The Netherlands. In a world that evolv...
+ 2,000
propensity models
8 million
households in The Netherlands.
+ 30 years
of experience

Frequently Asked Questions about Audience Targeting

Learn everything about Audience Targeting. Understand data sources, popular use cases, and data quality.

What is audience targeting?

Audience targeting refers to the activity where marketers reach precise groups of customers that are identified with a specific stage of buyer readiness.

How audience targeting works?

By leveraging data from the market marketers are enabled to create tailored ads and target customers exactly when they are ready to buy.