Best Data for Audience Targeting

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Eugenio Caterino
Editor & Data Industry Expert
Data-driven audience targeting uses modern technology to derive pinpoint accurate audiences based on their past online and offline behaviours, and characteristics. Targeting audiences with data enables deeper personalisation and higher engagement rates.
Our Data Partners
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Stirista

Coverage
USA
Stirista features a wide variety of audience types including Geolocation (Visitor Data), B2B, Consumer, Purchase-based, Online Activity, Intent, B2B Technology, Social Media Engagement, Voter/Political, Life-Event, Auto Ownership, Seasonal, and Multicultural data.
Location
Data Updated in Real-Time
60 Million
B2B Professionals
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SafeGraph

5.017 Reviews
Coverage
USA
UK
+248
V
Verified Buyer
5.0

We are using safegraph data to research on the foot traffic of airports in the U.S. We find it very helpful with lots of documentation. The customer support is awesome. You can post in the slack channel and got a response very quickly

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OnAudience

Coverage
USA
UK
+247
OnAudience.com is one of the biggest data providers in the world with a database that includes more than 50 billion of user profiles. We have developed proprietary DMP technology, which is serving to store, analyze and monetize data.
Taxonomy
+1600 segments
Coverage
Data from 200+ markets
Raw Data
To fuel your own engine!
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Whooz

Coverage
Netherlands
As a segmentation expert we provide insight in characteristics, interests and behaviour of all 8.000.669 households in The Netherlands. In a world that evolves more rapidly than ever, we believe that continuous customer insight is the compass that points towards the best result.
+ 2,000
propensity models
8 million
households in The Netherlands.
+ 30 years
of experience
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Unacast

5.01 Review
Coverage
USA
UK
+248
V
Verified Buyer
Community Data Platforms
5.0

Leveraging geolocation data for Airport Planning. We provided a strong and successful case for adding flights to a medium sized airport. Two airlines added flights following the analysis. The successful pilot is being turned into a tool for airport administrators. In the tool, managers can see the origins and end destinations of travelers flowing through their terminals. They can also identify volume and type of leakage to other transportation terminals - both alternate airports and other modes of travel like bus and train. Gravy Analytics' data product showing visitations was optimal for this use case.

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Anteriad

Coverage
USA
We offer a comprehensive suite of portable solutions that can help you identify the right accounts to target via firmo/technographic information + B2B intent data by office location, create audiences via unique account identifiers and activate them via self-serve tools and managed services.

Frequently Asked Questions about Audience Targeting

Learn everything about Audience Targeting. Understand data sources, popular use cases, and data quality.

What is audience targeting?

Audience targeting refers to the activity where marketers reach precise groups of customers that are identified with a specific stage of buyer readiness.

How audience targeting works?

By leveraging data from the market marketers are enabled to create tailored ads and target customers exactly when they are ready to buy.