Best Data for Audience Targeting
Data-driven audience targeting uses modern technology to derive pinpoint accurate audiences based on their past online and offline behaviours, and characteristics. Targeting audiences with data enables deeper personalisation and higher engagement rates.
Best Data for Audience Targeting
Top Data Products for Audience Targeting
Find the right dataset, API, or database for Audience Targeting.
Unified Semantic Targeting
by Semasio
Semasio enables marketers to unify their targeting by understanding consumers on their own terms.
| Country | USA Germany United Kingdom + 26 others |
|---|---|
| Use Case | Targeted Advertising, B2B Retargeting + 2 more |
Premium Partner
Custom Audiences
by StartApp
Contact us to create your own behavioral and/or location based audiences, and activate them on the DMP of your choice.
| History | 1 years of past data available |
|---|---|
| Use Case | Behavior-based Audiences, Interest-based Audiences + 2 more |
Audience Marketplace
by Retargetly
Our platform enables access to global and local audiences from some of the world's leading data companies.
| Volume | 16 data vendors, 500 million profiles |
|---|---|
| Country | USA Brazil Mexico + 6 others |
| Use Case | Audience Activation, Audience Targeting |
Custom Audience Creation
by Gravy Analytics
Work with a Gravy specialist to identify your unique targeting needs and have us build a custom audience that will enhance your campaign performance. Gravy Audiences can be customized based upon c...
| Volume | 800 pre-existing syndicated audiences, 150M MAUs in the US |
|---|---|
| Quality | 100% deterministic data |
| Country | USA Canada |
| History | 3 years of past data available |
| Use Case | Audience Targeting, B2B Advertising + 3 more |
Premium Partner
Audience Creation and Activation
by Fifty
Fifty are able to create bespoke audience segmentation and translate these audiences for programmatic activation.
| Use Case | Audience Targeting, Audience Segmentation + 1 more |
|---|
Audience Data (Segments available via DSPs)
by OnAudience
Our segments are available via Google DV360, AppNexus, Adform, The Trade Desk, Zeotap, Adsquere, Hybrid.io, Invibes. Online taxonomy includes coverage for each platform: https://www.onaudience.com/...
| Volume | 1.2K Ready Segments OnAudience Taxonomy, 620M Unique Mobile IDs Globally / Month |
|---|---|
| Quality | 100% Nielsen Digital Ad Rating |
| Country | USA China Japan + 246 others |
| History | 30 days of past data available |
| Use Case | Behavioral Targeting, Programmatic Advertising + 1 more |
Starts at
$1$0.90 / CPM
10% Datarade discount
Free sample available
20% revenue share
Premium Partner
Prepackaged Audiences
by StartApp
Behavioral and location based audiences, prepackaged and ready to activate on the DMP of your choice.
| History | 1 years of past data available |
|---|---|
| Use Case | Location-based Audiences, Interest-based Audiences + 3 more |
True Influence - Proprietary Intent Data Feed
by True Influence
True Influence utilizes a proprietary advanced Relevance Engine™ to deliver precise topical interest and intent activity across more than 7,000 B2B topics relevant to your selected accounts and per...
| Volume | 7K B2B topics |
|---|---|
| Quality | 100% Electronic Email Validation |
| Country | USA |
| History | 3 months of past data available |
| Use Case | CRM Data Enrichment, Content Optimization + 3 more |
Health Conscientiousness & Adherence
by HealthWise Data
Overall health conscientiousness score, likeliness to have a PCP, likeliness to be up-to-date on annual exams and vaccines, and more.
| Volume | 242 Million US Adults |
|---|---|
| Country | USA |
| History | 1 years of past data available |
| Use Case | Audience Creation, Data Onboarding + 3 more |
IDx
by Retargetly
Addressability and tracking across all digital environments for a cookieless Latin America.
| Country | Brazil Mexico Argentina + 15 others |
|---|---|
| Use Case | Personalization, Analytics + 3 more |
Top Data Providers for Audience Targeting
Compare the best vendors offering data for Audience Targeting.
Krill Technologies
Based in United States of America
Founded with a goal to use the right mix of human expertise and technology & leverage this mantra to deliver better ROI & substantial results to marketers. As Several marketers have already experie...
Predicio
Based in France
Mobile location DaaS provider helping companies and organizations to understand the behavior of mobile users in the real world.
Semasio
Based in Germany
leader in cookie-based and cookie-free semantic targeting solutions and analytics
Adstra
Based in United States of America
Adstra is the new data model for the data-driven enterprise. Adstra comprises a comprehensive suite of portable data and identity solutions. We can ingest any form of identity, assign a persistent ...
AnalyticsIQ
Based in United States of America
AnalyticsIQ is an offline marketing data creator and predictive analytics innovator. We are the first data company to consistently blend cognitive psychology with sophisticated data science to help...
OnAudience
Based in United Kingdom
OnAudience.com is one of the biggest data providers in the world with a database that includes more than 27 billion of anonymous user profiles. We have developed proprietary DMP technology, which i...
Datastream Group
Based in United States of America
Our Dedicated team is ready to create an innovative data solution that is tuned to your business needs.
Datonics
Based in United States of America
Datonics was the first company to deliver third party audience data to programmatic platforms. Over the past decade, we have developed extensive relationships with shopping sites, product review si...
Gravy Analytics
Based in United States of America
Gravy is the leading provider of real-world location intelligence. Its patented AdmitOne™ engine verifies consumer visits to millions of places, points-of-interest and local events, providing unpre...
Skyhook
Based in United States of America
Founded in 2003, Skyhook invented the industry-standard hybrid positioning technology. Today, the company holds over
650 patents and has a global coverage network of over 5 billion Wi-Fi access po...
Popular Data Types Used for Audience Targeting
Explore the most commonly used data types for Audience Targeting.
Frequently Asked Questions about Audience Targeting
Learn everything about Audience Targeting. Understand data sources, popular use cases, and data quality.
Table of Contents
What is audience targeting?
Audience targeting refers to the activity where marketers reach precise groups of customers that are identified with a specific stage of buyer readiness.
How audience targeting works?
By leveraging data from the market marketers are enabled to create tailored ads and target customers exactly when they are ready to buy.