Best Data for Audience Targeting
Data-driven audience targeting uses modern technology to derive pinpoint accurate audiences based on their past online and offline behaviours, and characteristics. Targeting audiences with data enables deeper personalisation and higher engagement rates.
Best Data for Audience Targeting
Top Data Products for Audience Targeting
Find the right dataset, API, or database for Audience Targeting.
Premium Partner
Custom Audiences
by StartApp
Contact us to create your own behavioral and/or location based audiences, and activate them on the DMP of your choice.
| History | 1 years of past data available |
|---|---|
| Use Case | Behavior-based Audiences, Interest-based Audiences + 2 more |
Available Pricing:
One-off purchase
Usage-based
Premium Partner
Audience Creation and Activation
by Fifty
Fifty are able to create bespoke audience segmentation and translate these audiences for programmatic activation.
| Use Case | Audience Targeting, Audience Segmentation + 1 more |
|---|
Starts at
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$1$0.80/CPM
20% Datarade discount
Audience Data (Segments available via DSPs)
by OnAudience
Our segments are available via Google DV360, AppNexus, Adform, The Trade Desk, Zeotap, Adsquere, Hybrid.io, Invibes. Online taxonomy includes coverage for each platform: https://www.onaudience.com/...
| Volume | 1.2K Ready Segments OnAudience Taxonomy, 620M Unique Mobile IDs Globally / Month |
|---|---|
| Quality | 100% Nielsen Digital Ad Rating |
| Country | USA China Japan + 246 others |
| History | 30 days of past data available |
| Use Case | Behavioral Targeting, Programmatic Advertising + 1 more |
Starts at
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$1$0.90/CPM
10% Datarade discount
Free sample available
20% revenue share
Custom Mobile Audiences / Segments / Personas
by Gravy Analytics
Work with Gravy to create custom audiences (aka segments or personas) for targeting, insights, site optimization, and other use cases. Gravy has over 700 pre-made syndicated segments and frequentl...
| Volume | 800 pre-existing syndicated audiences, 150M MAUs in the US |
|---|---|
| Quality | 100% deterministic observation-based data |
| Country | USA Canada |
| History | 2 years of past data available |
| Use Case | Personalization, CRM Data Enrichment + 3 more |
Starts at
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$2/CPM
Premium Partner
Prepackaged Audiences
by StartApp
Behavioral and location based audiences, prepackaged and ready to activate on the DMP of your choice.
| History | 1 years of past data available |
|---|---|
| Use Case | Location-based Audiences, Interest-based Audiences + 3 more |
Available Pricing:
One-off purchase
Monthly license
Yearly license
Usage-based
True Influence - Proprietary Intent Data Feed
by True Influence
True Influence is unique in providing contact level intent data. Using AI, machine learning, and natural language processing , we identify intent across more than 6,500 B2B topics. Intent data and...
| Volume | 6.5K B2B topics |
|---|---|
| Quality | 100% Electronic Email Validation |
| Country | USA |
| History | 3 months of past data available |
| Use Case | CRM Data Enrichment, Content Optimization + 3 more |
Available Pricing:
Monthly license
Yearly license
One-off purchase
Usage-based
Adstra Caregivers
by Adstra
Adstra Caregivers enables marketers to reach likely caregivers of individuals over the age of 55 with precision and scale. This unique audience offers marketers a new way to target individuals who ...
| Country | USA |
|---|---|
| Use Case | Identity-Based Targeting, Audience Targeting + 3 more |
Pricing available upon request
Premium Partner
Lifesight App Usage Data
by Lifesight
App data linked to mobile advertiser IDs that can be used to understand app usage behaviour.
| Volume | 242M Records |
|---|---|
| Quality | 50% Match Rate |
| Country | USA China Japan + 156 others |
| History | 12 months of past data available |
| Use Case | Audience Targeting, Mobile Measurements + 3 more |
Starts at
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$5,000/month
Free sample available
InMarketIQ
by AnalyticsIQ
InMarketIQ contains data related to consumer spending and propensity to purchase certain brands and/or products.
| Volume | 241M individuals, 118M households |
|---|---|
| Country | USA |
| History | 3 months of past data available |
| Use Case | Personalization, Programmatic Advertising + 3 more |
Available Pricing:
Yearly license
Usage-based
Europe & North America Database
by Krill Technologies
A coverage of companies and contact details in
North America and Europe with a granular scope. Covering all the industry verticals, with companies ranging from start ups, sole ownership to Enterp...
| Volume | 2.5M North America accounts, 2M Europe accounts |
|---|---|
| Quality | 100% Accuracy, 100% Validated and Consistent |
| Country | USA Germany United Kingdom + 61 others |
| Use Case | Direct Marketing, Audience Targeting + 2 more |
Available Pricing:
One-off purchase
Monthly license
Yearly license
Top Data Providers for Audience Targeting
Compare the best vendors offering data for Audience Targeting.
Based in United States of America
Founded with a goal to use the right mix of human expertise and technology & leverage this mantra to deliver better ROI & substantial results to marketers. As Several marketers have already experie...
Based in United States of America
Adstra is the new data model for the data-driven enterprise. Adstra comprises a comprehensive suite of portable data and identity solutions. We can ingest any form of identity, assign a persistent ...
Based in United States of America
AnalyticsIQ is an offline marketing data creator and predictive analytics innovator. We are the first data company to consistently blend cognitive psychology with sophisticated data science to help...
Based in United Kingdom
OnAudience.com is one of the biggest data providers in the world with a database that includes more than 27 billion of anonymous user profiles. We have developed proprietary DMP technology, which i...
Based in United States of America
Our Dedicated team is ready to create an innovative data solution that is tuned to your business needs.
Based in United States of America
Datonics was the first company to deliver third party audience data to programmatic platforms. Over the past decade, we have developed extensive relationships with shopping sites, product review si...
Based in United States of America
Founded in 2011, Gravy is a location-based data analytics company. We process over 15 Billion location signals every single day from roughly 250 Million monthly active users. We map these location ...
Based in United States of America
Founded in 2003, Skyhook invented the industry-standard hybrid positioning technology. Today, the company holds over
650 patents and has a global coverage network of over 5 billion Wi-Fi access po...
Based in United States of America
StartApp is a mobile data platform that enables partners to turn data into accurate insights. StartApp partners with 850K mobile applications, reaching over 1.5B users. By leveraging the power of 1...
Based in United States of America
Powered by more than 50 billion 2nd party content consumption signals, along with 180byTwo’s proprietary corporate places database, and AI; eCHO is the industry's first predictive B2B Intent soluti...
Popular Data Types Used for Audience Targeting
Explore the most commonly used data types for Audience Targeting.
Frequently Asked Questions about Audience Targeting
Learn everything about Audience Targeting. Understand data sources, popular use cases, and data quality.
Table of Contents
What is audience targeting?
Audience targeting refers to the activity where marketers reach precise groups of customers that are identified with a specific stage of buyer readiness.
How audience targeting works?
By leveraging data from the market marketers are enabled to create tailored ads and target customers exactly when they are ready to buy.