Audience Targeting

Data-driven audience targeting uses modern technology to derive pinpoint accurate audiences based on their past online and offline behaviours, and characteristics. Targeting audiences with data enables deeper personalisation and higher engagement rates.
Our Data Partners
Audience Marketplace: Audience Data for LATAM & US by Retargetly  500 million profiles icon
500 million profiles
Audience Marketplace: Audience Data for LATAM & US by Retargetly  9 countries covered icon
9 countries covered
Our platform enables access to global and local audiences from some of the world's leading data companies.
OnAudience - Audience Data (1,200 ready-made segments) 3.08B Unique AppNexus IDs Globally / Month icon
3.08B Unique AppNexus IDs Globally / Month
OnAudience - Audience Data (1,200 ready-made segments) 100% Nielsen Digital Ad Rating icon
100% Nielsen Digital Ad Rating
OnAudience - Audience Data (1,200 ready-made segments) 249 countries covered icon
249 countries covered
Our audience segments are available via Google DV360, AppNexus, Adform, The Trade Desk, Zeotap, Adsquere, Hybrid.io, Invibes.
start.io Prepackaged Audiences - Audience Data with Global Coverage 249 countries covered icon
249 countries covered
start.io Prepackaged Audiences - Audience Data with Global Coverage 1 years of historical data icon
1 years of historical data
Behavioral and location based audiences, prepackaged and ready to activate on the DMP of your choice.
Fifty: Audience Creation & Activation - Audience Data Service (North America, Europe, Asia) 115 countries covered icon
115 countries covered
Fifty are able to create bespoke audience segmentation and translate these audiences for programmatic activation.
Locationscloud - Prepackaged Audiences | Audience Data With WorldWide Coverage 249 countries covered icon
249 countries covered
Locationscloud Provide Behavioral and location based audiences, prepackaged and ready to activate on the DMP of your choice.
Gravy Analytics Custom Audience Creation USA & Canada -- intent audiences based on consumer visits to real-world places  150M MAUs in the US icon
150M MAUs in the US
Gravy Analytics Custom Audience Creation USA & Canada -- intent audiences based on consumer visits to real-world places  100% deterministic data icon
100% deterministic data
Gravy Analytics Custom Audience Creation USA & Canada -- intent audiences based on consumer visits to real-world places  2 countries covered icon
2 countries covered
Work with a Gravy specialist to identify your unique targeting needs and have us build a custom audience that will enhance your campaign performance. Gravy ...
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Zeotap
Based in Germany
Zeotap
Zeotap is a Customer Intelligence Platform (CIP) that helps companies better understand their customers and predict behaviors, to invest in more meaningful e...
50-70%
Match Rate
3Bn+
Data Profiles
150+
Channel Integrations
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Stirista
Based in USA
Stirista
Stirista features a wide variety of audience types including Geolocation (Visitor Data), B2B, Consumer, Purchase-based, Online Activity, Intent, B2B Technolo...
Location
Data Updated in Real-Time
60 Million
B2B Professionals
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Adstra
Based in USA
Adstra
Adstra is the new data model for the data-driven enterprise. Adstra comprises a comprehensive suite of portable data and identity solutions. We can ingest an...
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AnalyticsIQ
Based in USA
AnalyticsIQ
AnalyticsIQ is a predictive marketing data company that creates data to understand the complete view of individuals - regardless of whether they are at home ...
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OnAudience
Based in United Kingdom
OnAudience
OnAudience.com is one of the biggest data providers in the world with a database that includes more than 27 billion of anonymous user profiles. We have devel...
Taxonomy
+1200 segments
Coverage
Data from 200+ markets
Raw Data
To fuel your own engine!
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Datastream Group
Based in USA
Datastream Group
Our Dedicated team is ready to create an innovative data solution that is tuned to your business needs.
Scale
large quantities
Accurate
constantly updated & verified
250M +
Full consumer profiles

Frequently Asked Questions about Audience Targeting

Learn everything about Audience Targeting. Understand data sources, popular use cases, and data quality.

What is audience targeting?

Audience targeting refers to the activity where marketers reach precise groups of customers that are identified with a specific stage of buyer readiness.

How audience targeting works?

By leveraging data from the market marketers are enabled to create tailored ads and target customers exactly when they are ready to buy.