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Best Data for Audience Targeting

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Eugenio Caterino
Editor & Data Industry Expert
Data-driven audience targeting uses modern technology to derive pinpoint accurate audiences based on their past online and offline behaviours, and characteristics. Targeting audiences with data enables deeper personalisation and higher engagement rates.
Our Data Partners
245M Individuals
100% deterministic
USA covered
The SMS B2C Consumer Behavior Data set is a file of 150+ demographics, lifestyles and behaviors, sourced from a combination of self-reported surveys and tran...
117M Females
100% deterministic
USA covered
SMS B2C Occupation Demographics Data set is sourced from a combination of self-reported surveys, business directories and public record. Target C-Level Execu...
71M Donors to Political issues
100% deterministic
USA covered
SMS Political Fundraising and Donor Data audiences are segmented groups of individuals categorized based on their political beliefs, affiliations, behaviors,...
5M Indian Companies
100% Safe Source
India covered
Xverum’s Indian Company Data offers 2.5M+ verified business profiles with 100M firmographic and technographic insights. Includes startup and B2B leads data, ...
700M LinkedIn Professional Profiles
99% Accuracy
241 countries covered
Access 700M+ LinkedIn public profiles and 70M+ company records with Success.ai's Corporate Data. Ideal for recruitment, prospect data analysis, and ABM strat...
700M LinkedIn Professional Profiles
99% Accuracy
241 countries covered
Unlock hypergrowth with Success.ai’s Purchase Intent Data & Prospect Data. Track real-time signals from companies actively searching for your solutions. Targ...
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Stirista
Based in USA
Stirista features a wide variety of audience types including Geolocation (Visitor Data), B2B, Consumer, Purchase-based, Online Activity, Intent, B2B Technolo...
Location
Data Updated in Real-Time
60 Million
B2B Professionals
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SafeGraph
Based in USA
SafeGraph is a data company that builds datasets on the physical world for teams at ESRI, Microsoft, Verizon, and Mapbox. Our high-precision Places dataset c...
51M+
POI Globally
12,000+
Brands Globally
>90%
Fill Rates
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OnAudience
Based in UK
OnAudience.com is one of the biggest data providers in the world with a database that includes more than 50 billion of user profiles. We have developed propr...
Taxonomy
+1600 segments
Coverage
Data from 200+ markets
Raw Data
To fuel your own engine!
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Gravy Analytics by Unacast
Based in USA
Gravy Analytics and Unacast Merge to Become Leader in Location Data and Insights! Together, the new company’s strength is in its diversified client base and ...
100%
deterministic data
600 MM
MAUs globally
2K+ brands
represented
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Whooz
Based in Netherlands
As a segmentation expert we provide insight in characteristics, interests and behaviour of all 8.000.669 households in The Netherlands. In a world that evolv...
+ 2,000
propensity models
8 million
households in The Netherlands.
+ 30 years
of experience
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Anteriad
Based in USA
We offer a comprehensive suite of portable solutions that can help you identify the right accounts to target via firmo/technographic information + B2B intent...

Frequently Asked Questions about Audience Targeting

Learn everything about Audience Targeting. Understand data sources, popular use cases, and data quality.

What is audience targeting?

Audience targeting refers to the activity where marketers reach precise groups of customers that are identified with a specific stage of buyer readiness.

How audience targeting works?

By leveraging data from the market marketers are enabled to create tailored ads and target customers exactly when they are ready to buy.