Image for Audience Targeting

Audience Targeting

Data-driven audience targeting uses modern technology to derive pinpoint accurate audiences based on their past online and offline behaviours, and characteristics. Targeting audiences with data enables deeper personalisation and higher engagement rates.

Top Data Products for Audience Targeting

Find the right dataset, API, or database for Audience Targeting.

Premium Partner
Save to list

Custom Audiences

by StartApp
Contact us to create your own behavioral and/or location based audiences, and activate them on the DMP of your choice.
History1 years of past data available
Use CaseBehavior-based Audiences, Interest-based Audiences + 2 more
Available Pricing:
One-off purchase
Usage Based
View more →
Premium Partner
Save to list

Audience Creation and Activation

by Fifty
Fifty are able to create bespoke audience segmentation and translate these audiences for programmatic activation.
Use CaseAudience Targeting, Audience Segmentation + 1 more
Available Pricing:
Monthly subscription
Yearly subscription
Usage Based
View more →
Premium Partner
Save to list

Prepackaged Audiences

by StartApp
Behavioral and location based audiences, prepackaged and ready to activate on the DMP of your choice.
History1 years of past data available
Use CaseLocation-based Audiences, Interest-based Audiences + 3 more
Available Pricing:
One-off purchase
Monthly subscription
Yearly subscription
Usage Based
View more →
Save to list

True Influence - Proprietary Intent Data Feed

by True Influence
True Influence is unique in providing contact level intent data. Using AI, machine learning, and natural language processing , we identify intent across more than 6,500 B2B topics. Intent data and...
Quality100% Electronic Email Validation
Country
USA
History3 months of past data available
Use CaseCRM Data Enrichment, Content Optimization + 3 more
Available Pricing:
Monthly subscription
Yearly subscription
Usage Based
One-off purchase
View more →
Premium Partner
Save to list

Lifesight App Usage Data

by Lifesight
App data linked to mobile advertiser IDs that can be used to understand app usage behaviour.
Use CaseAudience Targeting, Mobile Measurements + 1 more
Available Pricing:
Monthly subscription
Yearly subscription
View more →
Save to list

InMarketIQ

by AnalyticsIQ
InMarketIQ contains data related to consumer spending and propensity to purchase certain brands and/or products.
Volume241M individuals, 118M households
Country
USA
History3 months of past data available
Use CasePersonalization, Programmatic Advertising + 3 more
Available Pricing:
Yearly subscription
Usage Based
View more →
Save to list

Europe & North America Database

by Krill Technologies
A coverage of companies and contact details in North America and Europe with a granular scope. Covering all the industry verticals, with companies ranging from start ups, sole ownership to Enterp...
Volume2.5M North America accounts, 2M Europe accounts
Quality100% Accuracy, 100% Validated and Consistent
Country
France
Russia
Germany
+ 61 more
Use CaseDirect Marketing, Audience Targeting + 2 more
Available Pricing:
One-off purchase
Monthly subscription
Yearly subscription
View more →
Premium Partner
Save to list

Lifesight Web Data

by Lifesight
Fresh web browsing data of users across desktop and mobile that indicates search intent, purchase intent and online category interests.
Use CaseOnline Interests, Search Intent + 3 more
Available Pricing:
Monthly subscription
Yearly subscription
View more →
Save to list

FinanceIQ

by AnalyticsIQ
FinanceIQ contains data related to various aspects of consumer finances.
Volume241M individuals, 118M households
Country
USA
History3 months of past data available
Use CasePersonalization, Programmatic Advertising + 3 more
Available Pricing:
Yearly subscription
Usage Based
View more →
Save to list

B2B Custom Database

by Krill Technologies
Create a fresh database according to the new & upcoming campaigns through our tools, subscription and expertise. Identifying the accounts and contact details in TAM or for ABM, events and new produ...
Volume23M Records, 3K Daily validated contacts
Quality100% Accuracy, 0% Email Bounce Rate
Country
China
India
France
+ 212 more
Use CaseB2B Marketing, Audience Targeting + 3 more
Available Pricing:
One-off purchase
Monthly subscription
Yearly subscription
View more →

Top Data Providers for Audience Targeting

Compare the best vendors offering data for Audience Targeting.

Based in United States of America

Founded with a goal to use the right mix of human expertise and technology & leverage this mantra to deliver better ROI & substantial results to marketers. As Several marketers have already experie...

Based in United States of America

AnalyticsIQ is an offline marketing data creator and predictive analytics innovator. We are the first data company to consistently blend cognitive psychology with sophisticated data science to help...

Based in United States of America

Our Dedicated team is ready to create an innovative data solution that is tuned to your business needs.

Based in United States of America

Datonics was the first company to deliver third party audience data to programmatic platforms. Over the past decade, we have developed extensive relationships with shopping sites, product review si...

Based in United States of America

Founded in 2003, Skyhook invented the industry-standard hybrid positioning technology. Today, the company holds over 650 patents and has a global coverage network of over 5 billion Wi-Fi access po...

Based in United States of America

StartApp is a mobile data platform that enables partners to turn data into accurate insights. StartApp partners with 850K mobile applications, reaching over 1.5B users. By leveraging the power of 1...

Based in United States of America

Powered by more than 50 billion 2nd party content consumption signals, along with 180byTwo’s proprietary corporate places database, and AI; eCHO is the industry's first predictive B2B Intent soluti...

Based in Singapore

Lifesight is a data & analytics company specializing in real world intelligence. We collect, enrich and distribute high quality online and offline consumer behavioural data to help companies make b...

Based in United States of America

Driven by smart data and innovative technology, True Influence is an intent data provider who creates targeted, integrated digital media solutions to identify new prospects, drive ABM programs and ...

Based in United Kingdom

Fifty is a technology company focused on the large scale analysis of proprietary first-party, contextual and social data to fundamentally redefine how organisations can engage with their customers.

Popular Data Types Used for Audience Targeting

Explore the most commonly used data types for Audience Targeting.

Frequently Asked Questions about Audience Targeting

Learn everything about Audience Targeting. Understand data sources, popular use cases, and data quality.

What is audience targeting?

Audience targeting refers to the activity where marketers reach precise groups of customers that are identified with a specific stage of buyer readiness.

How audience targeting works?

By leveraging data from the market marketers are enabled to create tailored ads and target customers exactly when they are ready to buy.