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Best Data for Audience Targeting

Data-driven audience targeting uses modern technology to derive pinpoint accurate audiences based on their past online and offline behaviours, and characteristics. Targeting audiences with data enables deeper personalisation and higher engagement rates.

Top Data Products for Audience Targeting

Find the right dataset, API, or database for Audience Targeting.

Unified Semantic Targeting

by Semasio
Semasio enables marketers to unify their targeting by understanding consumers on their own terms.
Country
USA
Germany
United Kingdom
+ 26 others
Use CaseTargeted Advertising, B2B Retargeting + 2 more
Pricing available upon request
Get Sample View Product
Premium Partner

Custom Audiences

by StartApp
Contact us to create your own behavioral and/or location based audiences, and activate them on the DMP of your choice.
History1 years of past data available
Use CaseBehavior-based Audiences, Interest-based Audiences + 2 more
Available Pricing:
One-off purchase
Usage-based
Get Sample View Product

Audience Marketplace

by Retargetly
Our platform enables access to global and local audiences from some of the world's leading data companies.
Volume16 data vendors, 500 million profiles
Country
USA
Brazil
Mexico
+ 6 others
Use CaseAudience Activation, Audience Targeting
Available Pricing:
Usage-based
Get Sample View Product

Custom Audience Creation

by Gravy Analytics
Work with a Gravy specialist to identify your unique targeting needs and have us build a custom audience that will enhance your campaign performance. Gravy Audiences can be customized based upon c...
Volume800 pre-existing syndicated audiences, 150M MAUs in the US
Quality100% deterministic data
Country
USA
Canada
History3 years of past data available
Use CaseAudience Targeting, B2B Advertising + 3 more
Starts at
$2 / CPM
Get Sample View Product
Premium Partner

Audience Creation and Activation

by Fifty
Fifty are able to create bespoke audience segmentation and translate these audiences for programmatic activation.
Use CaseAudience Targeting, Audience Segmentation + 1 more
Starts at
$1$0.80 / CPM
20% Datarade discount
Get Sample View Product

Audience Data (Segments available via DSPs)

by OnAudience
Our segments are available via Google DV360, AppNexus, Adform, The Trade Desk, Zeotap, Adsquere, Hybrid.io, Invibes. Online taxonomy includes coverage for each platform: https://www.onaudience.com/...
Volume1.2K Ready Segments OnAudience Taxonomy, 620M Unique Mobile IDs Globally / Month
Quality100% Nielsen Digital Ad Rating
Country
USA
China
Japan
+ 246 others
History30 days of past data available
Use CaseBehavioral Targeting, Programmatic Advertising + 1 more
Starts at
$1$0.90 / CPM
10% Datarade discount
Free sample available
20% revenue share
Get Sample View Product
Premium Partner

Prepackaged Audiences

by StartApp
Behavioral and location based audiences, prepackaged and ready to activate on the DMP of your choice.
History1 years of past data available
Use CaseLocation-based Audiences, Interest-based Audiences + 3 more
Available Pricing:
One-off purchase
Monthly license
Yearly license
Usage-based
Get Sample View Product

True Influence - Proprietary Intent Data Feed

by True Influence
True Influence utilizes a proprietary advanced Relevance Engine™ to deliver precise topical interest and intent activity across more than 7,000 B2B topics relevant to your selected accounts and per...
Volume7K B2B topics
Quality100% Electronic Email Validation
Country
USA
History3 months of past data available
Use CaseCRM Data Enrichment, Content Optimization + 3 more
Available Pricing:
Monthly license
Yearly license
One-off purchase
Usage-based
Get Sample View Product

Health Conscientiousness & Adherence

by HealthWise Data
Overall health conscientiousness score, likeliness to have a PCP, likeliness to be up-to-date on annual exams and vaccines, and more.
Volume242 Million US Adults
Country
USA
History1 years of past data available
Use CaseAudience Creation, Data Onboarding + 3 more
Pricing available upon request
Get Sample View Product

IDx

by Retargetly
Addressability and tracking across all digital environments for a cookieless Latin America.
Country
Brazil
Mexico
Argentina
+ 15 others
Use CasePersonalization, Analytics + 3 more
Available Pricing:
Revenue share
Monthly license
Usage-based
Get Sample View Product

Top Data Providers for Audience Targeting

Compare the best vendors offering data for Audience Targeting.

Krill Technologies

Based in United States of America

Founded with a goal to use the right mix of human expertise and technology & leverage this mantra to deliver better ROI & substantial results to marketers. As Several marketers have already experie...

Predicio

Based in France

Mobile location DaaS provider helping companies and organizations to understand the behavior of mobile users in the real world.

Adstra

Based in United States of America

Adstra is the new data model for the data-driven enterprise. Adstra comprises a comprehensive suite of portable data and identity solutions. We can ingest any form of identity, assign a persistent ...

AnalyticsIQ

Based in United States of America

AnalyticsIQ is an offline marketing data creator and predictive analytics innovator. We are the first data company to consistently blend cognitive psychology with sophisticated data science to help...

OnAudience

Based in United Kingdom

OnAudience.com is one of the biggest data providers in the world with a database that includes more than 27 billion of anonymous user profiles. We have developed proprietary DMP technology, which i...

Datastream Group

Based in United States of America

Our Dedicated team is ready to create an innovative data solution that is tuned to your business needs.

Datonics

Based in United States of America

Datonics was the first company to deliver third party audience data to programmatic platforms. Over the past decade, we have developed extensive relationships with shopping sites, product review si...

Gravy Analytics

Based in United States of America

Gravy is the leading provider of real-world location intelligence. Its patented AdmitOne™ engine verifies consumer visits to millions of places, points-of-interest and local events, providing unpre...

Skyhook

Based in United States of America

Founded in 2003, Skyhook invented the industry-standard hybrid positioning technology. Today, the company holds over 650 patents and has a global coverage network of over 5 billion Wi-Fi access po...

Popular Data Types Used for Audience Targeting

Explore the most commonly used data types for Audience Targeting.

Frequently Asked Questions about Audience Targeting

Learn everything about Audience Targeting. Understand data sources, popular use cases, and data quality.

What is audience targeting?

Audience targeting refers to the activity where marketers reach precise groups of customers that are identified with a specific stage of buyer readiness.

How audience targeting works?

By leveraging data from the market marketers are enabled to create tailored ads and target customers exactly when they are ready to buy.