Audience Targeting
Data-driven audience targeting uses modern technology to derive pinpoint accurate audiences based on their past online and offline behaviours, and characteristics. Targeting audiences with data enables deeper personalisation and higher engagement rates.
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Our Data Partners
Custom Audiences
by start.io
1 years of history data
Contact us to create your own behavioral and/or location based audiences, and activate them on the DMP of your choice.
Audience Marketplace
by Retargetly
500 million profiles
9 countries covered
Our platform enables access to global and local audiences from some of the world's leading data companies.
Custom Audience Creation
by Gravy Analytics
150M MAUs in the US
100% deterministic data
2 countries covered
Work with a Gravy specialist to identify your unique targeting needs and have us build a custom audience that will enhance your campaign performance. Gravy ...
Krill Technologies
Based in USA
Founded with a goal to use the right mix of human expertise and technology & leverage this mantra to deliver better ROI & substantial results to marketers. A...
Compliant
Accounts
Records
Adstra
Based in USA
Adstra is the new data model for the data-driven enterprise. Adstra comprises a comprehensive suite of portable data and identity solutions. We can ingest an...
AnalyticsIQ
Based in USA
AnalyticsIQ is a predictive marketing data company that creates data to understand the complete view of individuals - regardless of whether they are at home ...
Frequently Asked Questions about Audience Targeting
Learn everything about Audience Targeting. Understand data sources, popular use cases, and data quality.
What is audience targeting?
Audience targeting refers to the activity where marketers reach precise groups of customers that are identified with a specific stage of buyer readiness.
How audience targeting works?
By leveraging data from the market marketers are enabled to create tailored ads and target customers exactly when they are ready to buy.