Audience Targeting
Data-driven audience targeting uses modern technology to derive pinpoint accurate audiences based on their past online and offline behaviours, and characteristics. Targeting audiences with data enables deeper personalisation and higher engagement rates.
Audience Targeting
Top Data Products for Audience Targeting
Find the right dataset, API, or database for Audience Targeting.
Premium Partner
Custom Audiences
by StartApp
Contact us to create your own behavioral and/or location based audiences, and activate them on the DMP of your choice.
| History | 1 years of past data available |
|---|---|
| Use Case | Behavior-based Audiences, Interest-based Audiences + 2 more |
Available Pricing:
One-off purchase
Usage Based
Premium Partner
Audience Creation and Activation
by Fifty
Fifty are able to create bespoke audience segmentation and translate these audiences for programmatic activation.
| Use Case | Audience Targeting, Audience Segmentation + 1 more |
|---|
Available Pricing:
Monthly subscription
Yearly subscription
Usage Based
Premium Partner
Prepackaged Audiences
by StartApp
Behavioral and location based audiences, prepackaged and ready to activate on the DMP of your choice.
| History | 1 years of past data available |
|---|---|
| Use Case | Location-based Audiences, Interest-based Audiences + 3 more |
Available Pricing:
One-off purchase
Monthly subscription
Yearly subscription
Usage Based
True Influence - Proprietary Intent Data Feed
by True Influence
True Influence is unique in providing contact level intent data. Using AI, machine learning, and natural language processing , we identify intent across more than 6,500 B2B topics. Intent data and...
| Quality | 100% Electronic Email Validation |
|---|---|
| Country | USA |
| History | 3 months of past data available |
| Use Case | CRM Data Enrichment, Content Optimization + 3 more |
Available Pricing:
Monthly subscription
Yearly subscription
Usage Based
One-off purchase
Premium Partner
Lifesight App Usage Data
by Lifesight
App data linked to mobile advertiser IDs that can be used to understand app usage behaviour.
| Use Case | Audience Targeting, Mobile Measurements + 1 more |
|---|
Available Pricing:
Monthly subscription
Yearly subscription
InMarketIQ
by AnalyticsIQ
InMarketIQ contains data related to consumer spending and propensity to purchase certain brands and/or products.
| Volume | 241M individuals, 118M households |
|---|---|
| Country | USA |
| History | 3 months of past data available |
| Use Case | Personalization, Programmatic Advertising + 3 more |
Available Pricing:
Yearly subscription
Usage Based
Europe & North America Database
by Krill Technologies
A coverage of companies and contact details in
North America and Europe with a granular scope. Covering all the industry verticals, with companies ranging from start ups, sole ownership to Enterp...
| Volume | 2.5M North America accounts, 2M Europe accounts |
|---|---|
| Quality | 100% Accuracy, 100% Validated and Consistent |
| Country | France Russia Germany + 61 more |
| Use Case | Direct Marketing, Audience Targeting + 2 more |
Available Pricing:
One-off purchase
Monthly subscription
Yearly subscription
Premium Partner
Lifesight Web Data
by Lifesight
Fresh web browsing data of users across desktop and mobile that indicates search intent, purchase intent and online category interests.
| Use Case | Online Interests, Search Intent + 3 more |
|---|
Available Pricing:
Monthly subscription
Yearly subscription
FinanceIQ
by AnalyticsIQ
FinanceIQ contains data related to various aspects of consumer finances.
| Volume | 241M individuals, 118M households |
|---|---|
| Country | USA |
| History | 3 months of past data available |
| Use Case | Personalization, Programmatic Advertising + 3 more |
Available Pricing:
Yearly subscription
Usage Based
B2B Custom Database
by Krill Technologies
Create a fresh database according to the new & upcoming campaigns through our tools, subscription and expertise. Identifying the accounts and contact details in TAM or for ABM, events and new produ...
| Volume | 23M Records, 3K Daily validated contacts |
|---|---|
| Quality | 100% Accuracy, 0% Email Bounce Rate |
| Country | China India France + 212 more |
| Use Case | B2B Marketing, Audience Targeting + 3 more |
Available Pricing:
One-off purchase
Monthly subscription
Yearly subscription
Top Data Providers for Audience Targeting
Compare the best vendors offering data for Audience Targeting.
Based in United States of America
Founded with a goal to use the right mix of human expertise and technology & leverage this mantra to deliver better ROI & substantial results to marketers. As Several marketers have already experie...
Based in United States of America
AnalyticsIQ is an offline marketing data creator and predictive analytics innovator. We are the first data company to consistently blend cognitive psychology with sophisticated data science to help...
Based in United States of America
Our Dedicated team is ready to create an innovative data solution that is tuned to your business needs.
Based in United States of America
Datonics was the first company to deliver third party audience data to programmatic platforms. Over the past decade, we have developed extensive relationships with shopping sites, product review si...
Based in United States of America
Founded in 2003, Skyhook invented the industry-standard hybrid positioning technology. Today, the company holds over
650 patents and has a global coverage network of over 5 billion Wi-Fi access po...
Based in United States of America
StartApp is a mobile data platform that enables partners to turn data into accurate insights. StartApp partners with 850K mobile applications, reaching over 1.5B users. By leveraging the power of 1...
Based in United States of America
Powered by more than 50 billion 2nd party content consumption signals, along with 180byTwo’s proprietary corporate places database, and AI; eCHO is the industry's first predictive B2B Intent soluti...
Based in Singapore
Lifesight is a data & analytics company specializing in real world intelligence. We collect, enrich and distribute high quality online and offline consumer behavioural data to help companies make b...
Based in United States of America
Driven by smart data and innovative technology, True Influence is an intent data provider who creates targeted, integrated digital media solutions to identify new prospects, drive ABM programs and ...
Based in United Kingdom
Fifty is a technology company focused on the large scale analysis of proprietary first-party, contextual and social data to fundamentally redefine how organisations can engage with their customers.
Popular Data Types Used for Audience Targeting
Explore the most commonly used data types for Audience Targeting.
Frequently Asked Questions about Audience Targeting
Learn everything about Audience Targeting. Understand data sources, popular use cases, and data quality.
Table of Contents
What is audience targeting?
Audience targeting refers to the activity where marketers reach precise groups of customers that are identified with a specific stage of buyer readiness.
How audience targeting works?
By leveraging data from the market marketers are enabled to create tailored ads and target customers exactly when they are ready to buy.