Best Data for Audience Targeting

Data-driven audience targeting uses modern technology to derive pinpoint accurate audiences based on their past online and offline behaviours, and characteristics. Targeting audiences with data enables deeper personalisation and higher engagement rates.
Our Data Partners
250M MAUs in the US
100% deterministic data
2 countries covered
Thousands of ready-to-use, active intent audiences built on the places and events consumers visit in the real-world. Unacast Audience Targeting Data can be c...
1.2M new movers/month
100% deterministic
USA covered
Analyze moving trends & reach new customers with the SMS New Mover Audience Targeting Data set. With over 1.2MM new movers a month, target these individuals ...
131 countries covered
Integrate IAB-compliant segmented data into your ad campaigns. OAN's audience data maximizes engagement, optimizes ad spend, and delivers personalized conten...
45 Segments
5 countries covered
15 months of historical data
GeoPersona identifies postal codes with high affinities for activities like sports, dining, and entertainment via visitation patterns. This non-PII tool enha...
3 months untouched
98% valid email
Canada covered
QuoteWay Canada offers comprehensive Demographic Data, featuring approximately 1.3M records from Canada. This data includes age, gender, address, and identit...
250 million
2 countries covered
4 years of historical data
DRAKO's Anonymous IP Data provides a secure and privacy-compliant way to understand consumer behaviors online. Utilize our extensive dataset, which includes ...
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Zeotap
Based in Germany
Zeotap is a Customer Intelligence Platform (CIP) that helps companies better understand their customers and predict behaviors, to invest in more meaningful e...
50-70%
Match Rate
3Bn+
Data Profiles
150+
Channel Integrations
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Stirista
Based in USA
Stirista features a wide variety of audience types including Geolocation (Visitor Data), B2B, Consumer, Purchase-based, Online Activity, Intent, B2B Technolo...
Location
Data Updated in Real-Time
60 Million
B2B Professionals
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SafeGraph
Based in USA
SafeGraph is a data company that builds datasets on the physical world for teams at ESRI, Microsoft, Verizon, and Mapbox. Our high-precision Places dataset c...
51M+
POI Globally
12,000+
Brands Globally
>90%
Fill Rates
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Data Axle
Based in USA
You might know us as Infogroup – providing data to thousands of companies for nearly 50 years. Now, as Data Axle, we combine industry-leading B2B and B2C dat...
45+ Years
As Industry Leader
16M+
Businesses
320M+
Consumers
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NetWise
Based in USA
NetWise is a B2B marketing data solutions company that has enriched its vast B2B data by linking B2B contacts to consumer IDs via the most complete B2B-to-Co...
70M
B2B-to-Consumer Linkages
30M
US Businesses
47M
US Business Emails
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OnAudience
Based in United Kingdom
OnAudience.com is one of the biggest data providers in the world with a database that includes more than 50 billion of user profiles. We have developed propr...
Taxonomy
+1600 segments
Coverage
Data from 200+ markets
Raw Data
To fuel your own engine!

Frequently Asked Questions about Audience Targeting

Learn everything about Audience Targeting. Understand data sources, popular use cases, and data quality.

What is audience targeting?

Audience targeting refers to the activity where marketers reach precise groups of customers that are identified with a specific stage of buyer readiness.

How audience targeting works?

By leveraging data from the market marketers are enabled to create tailored ads and target customers exactly when they are ready to buy.