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Best Data for Audience Targeting

Data-driven audience targeting uses modern technology to derive pinpoint accurate audiences based on their past online and offline behaviours, and characteristics. Targeting audiences with data enables deeper personalisation and higher engagement rates.

Top Data Products for Audience Targeting

Find the right dataset, API, or database for Audience Targeting.

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Custom Audiences

by StartApp
Contact us to create your own behavioral and/or location based audiences, and activate them on the DMP of your choice.
History1 years of past data available
Use CaseBehavior-based Audiences, Interest-based Audiences + 2 more
Available Pricing:
One-off purchase
Usage-based
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Audience Creation and Activation

by Fifty
Fifty are able to create bespoke audience segmentation and translate these audiences for programmatic activation.
Use CaseAudience Targeting, Audience Segmentation + 1 more
Starts at
$1$0.80/CPM
20% Datarade discount
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Audience Data (Segments available via DSPs)

by OnAudience
Our segments are available via Google DV360, AppNexus, Adform, The Trade Desk, Zeotap, Adsquere, Hybrid.io, Invibes. Online taxonomy includes coverage for each platform: https://www.onaudience.com/...
Volume1.2K Ready Segments OnAudience Taxonomy, 620M Unique Mobile IDs Globally / Month
Quality100% Nielsen Digital Ad Rating
Country
USA
China
Japan
+ 246 others
History30 days of past data available
Use CaseBehavioral Targeting, Programmatic Advertising + 1 more
Starts at
$1$0.90/CPM
10% Datarade discount
Free sample available
20% revenue share
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Custom Mobile Audiences / Segments / Personas

by Gravy Analytics
Work with Gravy to create custom audiences (aka segments or personas) for targeting, insights, site optimization, and other use cases. Gravy has over 700 pre-made syndicated segments and frequentl...
Volume800 pre-existing syndicated audiences, 150M MAUs in the US
Quality100% deterministic observation-based data
Country
USA
Canada
History2 years of past data available
Use CasePersonalization, CRM Data Enrichment + 3 more
Starts at
$2/CPM
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Prepackaged Audiences

by StartApp
Behavioral and location based audiences, prepackaged and ready to activate on the DMP of your choice.
History1 years of past data available
Use CaseLocation-based Audiences, Interest-based Audiences + 3 more
Available Pricing:
One-off purchase
Monthly license
Yearly license
Usage-based
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True Influence - Proprietary Intent Data Feed

by True Influence
True Influence is unique in providing contact level intent data. Using AI, machine learning, and natural language processing , we identify intent across more than 6,500 B2B topics. Intent data and...
Volume6.5K B2B topics
Quality100% Electronic Email Validation
Country
USA
History3 months of past data available
Use CaseCRM Data Enrichment, Content Optimization + 3 more
Available Pricing:
Monthly license
Yearly license
One-off purchase
Usage-based
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Adstra Caregivers

by Adstra
Adstra Caregivers enables marketers to reach likely caregivers of individuals over the age of 55 with precision and scale. This unique audience offers marketers a new way to target individuals who ...
Country
USA
Use CaseIdentity-Based Targeting, Audience Targeting + 3 more
Pricing available upon request
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Lifesight App Usage Data

by Lifesight
App data linked to mobile advertiser IDs that can be used to understand app usage behaviour.
Volume242M Records
Quality50% Match Rate
Country
USA
China
Japan
+ 156 others
History12 months of past data available
Use CaseAudience Targeting, Mobile Measurements + 3 more
Starts at
$5,000/month
Free sample available
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InMarketIQ

by AnalyticsIQ
InMarketIQ contains data related to consumer spending and propensity to purchase certain brands and/or products.
Volume241M individuals, 118M households
Country
USA
History3 months of past data available
Use CasePersonalization, Programmatic Advertising + 3 more
Available Pricing:
Yearly license
Usage-based
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Europe & North America Database

by Krill Technologies
A coverage of companies and contact details in North America and Europe with a granular scope. Covering all the industry verticals, with companies ranging from start ups, sole ownership to Enterp...
Volume2.5M North America accounts, 2M Europe accounts
Quality100% Accuracy, 100% Validated and Consistent
Country
USA
Germany
United Kingdom
+ 61 others
Use CaseDirect Marketing, Audience Targeting + 2 more
Available Pricing:
One-off purchase
Monthly license
Yearly license
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Top Data Providers for Audience Targeting

Compare the best vendors offering data for Audience Targeting.

Based in United States of America

Founded with a goal to use the right mix of human expertise and technology & leverage this mantra to deliver better ROI & substantial results to marketers. As Several marketers have already experie...

Based in United States of America

Adstra is the new data model for the data-driven enterprise. Adstra comprises a comprehensive suite of portable data and identity solutions. We can ingest any form of identity, assign a persistent ...

Based in United States of America

AnalyticsIQ is an offline marketing data creator and predictive analytics innovator. We are the first data company to consistently blend cognitive psychology with sophisticated data science to help...

Based in United Kingdom

OnAudience.com is one of the biggest data providers in the world with a database that includes more than 27 billion of anonymous user profiles. We have developed proprietary DMP technology, which i...

Based in United States of America

Our Dedicated team is ready to create an innovative data solution that is tuned to your business needs.

Based in United States of America

Datonics was the first company to deliver third party audience data to programmatic platforms. Over the past decade, we have developed extensive relationships with shopping sites, product review si...

Based in United States of America

Founded in 2011, Gravy is a location-based data analytics company. We process over 15 Billion location signals every single day from roughly 250 Million monthly active users. We map these location ...

Based in United States of America

Founded in 2003, Skyhook invented the industry-standard hybrid positioning technology. Today, the company holds over 650 patents and has a global coverage network of over 5 billion Wi-Fi access po...

Based in United States of America

StartApp is a mobile data platform that enables partners to turn data into accurate insights. StartApp partners with 850K mobile applications, reaching over 1.5B users. By leveraging the power of 1...

Based in United States of America

Powered by more than 50 billion 2nd party content consumption signals, along with 180byTwo’s proprietary corporate places database, and AI; eCHO is the industry's first predictive B2B Intent soluti...

Popular Data Types Used for Audience Targeting

Explore the most commonly used data types for Audience Targeting.

Frequently Asked Questions about Audience Targeting

Learn everything about Audience Targeting. Understand data sources, popular use cases, and data quality.

What is audience targeting?

Audience targeting refers to the activity where marketers reach precise groups of customers that are identified with a specific stage of buyer readiness.

How audience targeting works?

By leveraging data from the market marketers are enabled to create tailored ads and target customers exactly when they are ready to buy.