Audience Targeting
Data-driven audience targeting uses modern technology to derive pinpoint accurate audiences based on their past online and offline behaviours, and characteristics. Targeting audiences with data enables deeper personalisation and higher engagement rates.
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Our Data Partners
500 million profiles
9 countries covered
Our platform enables access to global and local audiences from some of the world's leading data companies.
OnAudience - Audience Data (1,200 ready-made segments)
by OnAudience
3.08B Unique AppNexus IDs Globally / Month
100% Nielsen Digital Ad Rating
249 countries covered
Our audience segments are available via Google DV360, AppNexus, Adform, The Trade Desk, Zeotap, Adsquere, Hybrid.io, Invibes.
249 countries covered
1 years of historical data
Behavioral and location based audiences, prepackaged and ready to activate on the DMP of your choice.
Zeotap
Based in Germany
Zeotap is a Customer Intelligence Platform (CIP) that helps companies better understand their customers and predict behaviors, to invest in more meaningful e...
Match Rate
Data Profiles
Channel Integrations
Adstra
Based in USA
Adstra is the new data model for the data-driven enterprise. Adstra comprises a comprehensive suite of portable data and identity solutions. We can ingest an...
AnalyticsIQ
Based in USA
AnalyticsIQ is a predictive marketing data company that creates data to understand the complete view of individuals - regardless of whether they are at home ...
Frequently Asked Questions about Audience Targeting
Learn everything about Audience Targeting. Understand data sources, popular use cases, and data quality.
What is audience targeting?
Audience targeting refers to the activity where marketers reach precise groups of customers that are identified with a specific stage of buyer readiness.
How audience targeting works?
By leveraging data from the market marketers are enabled to create tailored ads and target customers exactly when they are ready to buy.