Whooz

What does Whooz do?

As a segmentation expert we provide insight in characteristics, interests and behaviour of all 8.000.669 households in The Netherlands. In a world that evolves more rapidly than ever, we believe that continuous customer insight is the compass that points towards the best result.

What kind of data does Whooz have?

Consumer Behavior Data, Consumer Lifestyle Data, Shopper Data, Retail Market Data, and 5 others

What data does Whooz offer?

Whooz creates insights with the use of the best data sources and methodologies in which the focus is on registration data as much as possible. By combining these different sources and making use of a progressive statistical process, we are able to build a very detailed, accurate, current and reliable database of all ,8 million Dutch households.

What are the best use cases for Whooz’s data?

Customer Enrichment: The Whooz data consists of over 3000 variables covering demographics, housing information, lifestyle, spending behaviour and communication preferences. Our data covers all 8 million households in the Netherlands and is built on the match key of postcode and house number which all define unique addresses. That makes it the ideal tool to enrich your customer data via a straightforward text match process, without having to use complex geocoding processes. Direct marketing: This channel is used intensively to acquire new customers. Overall, online advertising is more and more regarded as ATL/branding. Social media is effective but not very scalable. DM gives access to 8 million unique addresses that can all be targeted equally well. The Whooz data is the perfect starting point for everyone who wishes to target prospects using direct marketing campaigns. Development of personas: Personas are fictional characters that represent different customer types. Creating personas will help you understand your users’ needs, experiences, behaviors and goals. It will provide key information on the context in which the product or service is used by the client. To generate personas, insights from data sources, client feedback, research and employee expertise are brought together to build rich customer profiles. Personas are a great tool for marketers to get a clear view for every prospect and customer on how to communicate with them and which key points you should accentuate to have the best chance of matching the customer’s needs. The Whooz data will help you with the most complete customer data to develop useful personas. Qualifying leads: This is one of the most used applications of our data, whether your area of activity is insurance, automotive, travel, utility, telco’s etc. Our segmentation data and model (Whize Segments) can be used to match the ideal customer profile with your products or services. Potential customer value can be defined in terms of loyalty, expected spend, the effort required to (re)activate a customer and also credit risks. Once you know the expected value of a new client, you can prioritise which clients you’d like to put effort in and possibly which potential clients you don’t need to follow up because they are loss making. Marketing communication: We have recently launched a new dataset that for marketing communication. This provides in-depth and broad insight into consumer preferences and this is not just limited to what media they consult during the orientation and purchase phase, but also includes what motivations play a role in this. In other words; ideal knowledge for your strategy and media choices. The marcom dataset allows our clients to differentiate their messages to audiences in terms of tone of voice, buyer motivation, formal or informal messaging, decision styles etc. This customer-segmented communication results in significant increase of the CTR compared to generic messages.

What platforms is Whooz integrated with?

Adform