Whooz
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Whooz Data Products: APIs & Datasets
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We have different pricing models. Contact us to receive custom pricing options.
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About Whooz
Whooz in a Nutshell
As a segmentation expert we provide insight in characteristics, interests and behaviour of all 8 households in The Netherlands. In a world that evolves more rapidly than ever, we believe that continuous customer insight is the compass that points towards the best result.
The more you know about your target group, the better you can find, connect, activate and captivate them. Whooz has been collecting and enriching data from all households in the Netherlands for over 30 years. By turning all this data into actionable insights, we give companies practical advice to help them make smart and effective decisions.
Geo Coverage
Data Offering
Whooz creates insights with the use of the best data sources and methodologies in which the focus is on registration data as much as possible. By combining these different sources and making use of a progressive statistical process, we
are able to build a very detailed, accurate, current and reliable database of all ,8 million Dutch households.
Use Cases
Customer Enrichment:
The Whooz data consists of over 3000 variables covering demographics, housing information, lifestyle, spending behaviour and communication preferences. Our data covers all 8 million households in the Netherlands and is built on the match key of postcode and house number which all define unique addresses. That makes it the ideal tool to enrich your customer data via a straightforward text match process, without having to use complex geocoding processes.
Direct marketing:
This channel is used intensively to acquire new customers. Overall, online advertising is more and more regarded as ATL/branding. Social media is effective but not very scalable. DM gives access to 8 million unique addresses that can all be targeted equally well. The Whooz data is the perfect starting point for everyone who wishes to target prospects using direct marketing campaigns.
Development of personas:
Personas are fictional characters that represent different customer types. Creating personas will help you understand your users’ needs, experiences, behaviors and goals. It will provide key information on the context in which the product or service is used by the client. To generate personas, insights from data sources, client feedback, research and employee expertise are brought together to build rich customer profiles. Personas are a great tool for marketers to get a clear view for every prospect and customer on how to communicate with them and which key points you should accentuate to have the best chance of matching the customer’s needs. The Whooz data will help you with the most complete customer data to develop useful personas.
Qualifying leads:
This is one of the most used applications of our data, whether your area of activity is insurance, automotive, travel, utility, telco’s etc. Our segmentation data and model (Whize Segments) can be used to match the ideal customer profile with your products or services. Potential customer value can be defined in terms of loyalty, expected spend, the effort required to (re)activate a customer and also credit risks. Once you know the expected value of a new client, you can prioritise which clients you’d like to put effort in and possibly which potential clients you don’t need to follow up because they are loss making.
Marketing communication:
We have recently launched a new dataset that for marketing communication. This provides in-depth and broad insight into consumer preferences and this is not just limited to what media they consult during the orientation and purchase phase, but also includes what motivations play a role in this. In other words; ideal knowledge for your strategy and media choices. The marcom dataset allows our clients to differentiate their messages to audiences in terms of tone of voice, buyer motivation, formal or informal messaging, decision styles etc. This customer-segmented communication results in significant increase of the CTR compared to generic messages.
Certifications & Associations
Data Sources & Collection
Whooz uses Whize® data and many other sources such as registration and research data. All our gathered information of the 8 million Dutch households are represented in 59 sub-segments, which have been grouped into 11 segments.
Key Differentiators
As a segmentation specialist, we are the only one to provide insight into the characteristics, interests and behavior of all 8 million households in The Netherlands.
Data Privacy
Our data is always in full compliance with legislation and regulationsin The Netherlands.
Integrations
Frequently asked questions about Whooz
What does Whooz do?
As a segmentation expert we provide insight in characteristics, interests and behaviour of all 8.000.669 households in The Netherlands. In a world that evolves more rapidly than ever, we believe that continuous customer insight is the compass that points towards the best result.
How much does Whooz cost?
The supported pricing models for Whooz’s data are One-off purchase, Monthly License, Yearly License, and Usage-based. Whooz offers free samples for individual data requirements. Get talking to a member of the Whooz team to receive custom pricing options, information about data subscription fees, and quotes for Whooz’s data offering tailored to your use case.
What kind of data does Whooz have?
Consumer Behavior Data, Shopper Data, Retail Market Data, Consumer Data, and 5 others
What data does Whooz offer?
Whooz creates insights with the use of the best data sources and methodologies in which the focus is on registration data as much as possible. By combining these different sources and making use of a progressive statistical process, we are able to build a very detailed, accurate, current and reliable database of all ,8 million Dutch households.
How does Whooz collect data?
Whooz uses Whize® data and many other sources such as registration and research data. All our gathered information of the 8 million Dutch households are represented in 59 sub-segments, which have been grouped into 11 segments.
What’s Whooz’s data privacy policy?
Our data is always in full compliance with legislation and regulationsin The Netherlands.
What are the best use cases for Whooz’s data?
Customer Enrichment: The Whooz data consists of over 3000 variables covering demographics, housing information, lifestyle, spending behaviour and communication preferences. Our data covers all 8 million households in the Netherlands and is built on the match key of postcode and house number which all define unique addresses. That makes it the ideal tool to enrich your customer data via a straightforward text match process, without having to use complex geocoding processes. Direct marketing: This channel is used intensively to acquire new customers. Overall, online advertising is more and more regarded as ATL/branding. Social media is effective but not very scalable. DM gives access to 8 million unique addresses that can all be targeted equally well. The Whooz data is the perfect starting point for everyone who wishes to target prospects using direct marketing campaigns. Development of personas: Personas are fictional characters that represent different customer types. Creating personas will help you understand your users’ needs, experiences, behaviors and goals. It will provide key information on the context in which the product or service is used by the client. To generate personas, insights from data sources, client feedback, research and employee expertise are brought together to build rich customer profiles. Personas are a great tool for marketers to get a clear view for every prospect and customer on how to communicate with them and which key points you should accentuate to have the best chance of matching the customer’s needs. The Whooz data will help you with the most complete customer data to develop useful personas. Qualifying leads: This is one of the most used applications of our data, whether your area of activity is insurance, automotive, travel, utility, telco’s etc. Our segmentation data and model (Whize Segments) can be used to match the ideal customer profile with your products or services. Potential customer value can be defined in terms of loyalty, expected spend, the effort required to (re)activate a customer and also credit risks. Once you know the expected value of a new client, you can prioritise which clients you’d like to put effort in and possibly which potential clients you don’t need to follow up because they are loss making. Marketing communication: We have recently launched a new dataset that for marketing communication. This provides in-depth and broad insight into consumer preferences and this is not just limited to what media they consult during the orientation and purchase phase, but also includes what motivations play a role in this. In other words; ideal knowledge for your strategy and media choices. The marcom dataset allows our clients to differentiate their messages to audiences in terms of tone of voice, buyer motivation, formal or informal messaging, decision styles etc. This customer-segmented communication results in significant increase of the CTR compared to generic messages.
What platforms is Whooz integrated with?
Adform