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Whooz Dataset Marketing&Communication - The best applicable dataset...
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Whooz Dataset Marketing&Communication - The best applicable dataset which provides powerful insight into consumer preferences - All 8mln NL households product image in hero

Whooz Dataset Marketing&Communication - The best applicable dataset which provides powerful insight into consumer preferences - All 8mln NL households

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Data Samples
Fictional example Dataset Marketing & Communication.csv
#
Matchkey
Brand
Price
Delivery
Quality
Review by clients
Review by experts
Product-specifications
Sustainability
Discounts
Communication styles
1 xxxxxxxxxx Xxxxxxxxx xxxxxx xxxxxxxxxx Xxxxx Xxxxxx Xxxxxxxxxx Xxxxxx Xxxxxxxxx Xxxxxxxxxx xxxxxxxxx
2 Xxxxxxxxx xxxxxxxxx Xxxxxxx xxxxxx Xxxxx xxxxxxxxxx xxxxxx Xxxxxxxxxx xxxxxx Xxxxx Xxxxxx
3 xxxxx xxxxxxxx xxxxxxx Xxxxx Xxxxxxxx xxxxxxxxxx xxxxxx Xxxxxxxxx xxxxxx Xxxxxxxxx Xxxxxxxxx
4 xxxxxxxxxx Xxxxxx Xxxxx xxxxxx xxxxxxx xxxxxxx Xxxxx xxxxxx Xxxxxxxxxx xxxxxxxx xxxxxx
5 Xxxxx Xxxxxxx xxxxxx Xxxxxxxx Xxxxxxx Xxxxx xxxxxx xxxxxxxxxx Xxxxx xxxxxxxxxx xxxxxxxxx
6 Xxxxxxx xxxxxxxx xxxxxxxx Xxxxxxxxxx Xxxxxxxx Xxxxxxxx xxxxxxxxx Xxxxxxxxxx Xxxxxx Xxxxxxxxx xxxxx
7 xxxxxxx xxxxxxxxx Xxxxxx Xxxxxxx Xxxxxxxxx xxxxxxxxx xxxxxxxxx Xxxxx xxxxxxxx Xxxxxxx xxxxxxxxx
8 Xxxxxxx xxxxx Xxxxxxx xxxxxxx Xxxxx xxxxxxxxxx Xxxxxxx Xxxxx xxxxxxxxxx Xxxxxx xxxxxx
9 Xxxxxxxxx xxxxx Xxxxxxxxxx xxxxxx xxxxx xxxxxxxx Xxxxxx Xxxxxxxxxx xxxxxxxxx Xxxxxxxxxx xxxxxxxx
10 xxxxx Xxxxxx xxxxxxxxxx xxxxxxxxx xxxxx xxxxx xxxxxxxx xxxxxx Xxxxxxxxxx xxxxxxxxxx Xxxxx
... xxxxxxx Xxxxxxxx Xxxxxxx xxxxx xxxxxxxx xxxxxxxxxx Xxxxxx xxxxxxxxx Xxxxx xxxxx xxxxxxxxx
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Fictional example Dataset Marketing & Communication.csv
Does this product fit your data needs? Get in touch with Whooz
Volume
8M
records
Data Quality
100%
match rate
Avail. Format
.csv
File
Coverage
1
Country

Data Dictionary

[Sample] Fictional example Dataset Marketing & Communication.csv
Attribute Type Example Mapping
Matchkey
 Text 1566EV@818@
Brand
 Text 2
Price
 Text 7
Delivery
 Text 2
Quality
 Text 5
Review by clients
 Text 7
Review by experts
 Text 6
Product-specifications
 Text 5
Sustainability
 Text 2
Discounts
 Text 4
Communication styles
 Text 1
Product Attributes
Attribute Type Example Mapping
Channel Preference - Orientation
 Text Online via the brands/seller’s own websites; Offline in ... Product Name
Channel Preference - Purchase
 Text Physical in a store; internet etc. Product Name
Channel Preference - Communication
 Text Leaflets; social media; by phone etc. Product Name
Loyalty
 Text Loyal Product Name
Decision-making styles
 Text Considers may alternatives etc. Product Name
Buyer motivations
 Text Discounts; delivery time etc. Product Name
Communication styles
 Text Tradional; informative etc. Product Name

Description

The Whooz Marketing & Communication Dataset provides powerful insight into consumer preferences; The ideal knowledge for your strategy and media choices. It enables you to directly target your campaigns through the right channels and even with the preferred communication style and tone of voice.
DATA APPLICATIONS The Marketing & Communication Dataset adds particular value in two different phases of your data-driven marketing: the analysis phase and the implementation phase. ANALYSIS PHASE The aim of the analysis phase is to gain a clear understanding of your target group and to determine the best approach to it. During this phase, the Marketing & Communication Dataset provides in-depth and broad insight into consumer preferences. And this is not just limited to what media they consult during the orientation and purchase phase, but also includes what motivations play a role in this. In other words, ideal knowledge for your strategy and media choices. IMPLEMENTATION PHASE While a comprehensive analysis phase is of course crucial to your work, the implementation phase must turn expectations into success. To achieve this, it is important to combine the Marketing & Communication Dataset with your own data on customers, prospects, locations and/or advertising objects, for example. This immediately brings a wide range of useful applications within reach: • Adapting the tone of voice to your target group’s communication style • Tailoring the campaign message to your target group’s buyer motivation • Customising communication scripts for inbound and outbound consumer contact • Selecting the most appropriate channel for customer acquisition • Directing existing customers to the most preferred channel (optimal customer satisfaction) • Dynamic content on apps/website based on communication and purchasing preferences • Increasing loyalty by removing friction • Optimising acquisition by focusing on intrinsically more loyal consumers And this is only part of the many possibilities... We would be happy to work with you to determine how the Marketing & Communication Dataset can also ensure the most successful interactions with your customers within your organisation. These data categories are available for each industry: • Orientation channel preference • Purchase channel preference • Communication channel preference • Buyer motivations • Decision-making styles • Loyalty • Communication styles • Tone of voice One generic category has also been added to the Marketing & Communication Dataset: the communication styles. These reflect the consumers’ preferences regardless of the industry THE FOUR COMMUNICATION STYLES Understanding the purchasing process; many studies have been dedicated to this subject. Two of the most widely known outcomes are, of course, the AIDA model and the McKinsey consumer decision journey. These are extremely useful outcomes because they help you get a grip on the process between need and purchase. However, these models do not provide any tips on the form of address or tone of voice. This is why the communication styles have been developed. The four communication styles can best be compared in terms of two opposites: traditional versus contemporary and concise versus extensive. The styles are independent of a product and chosen medium, but focus purely on the appeal in terms of their tone of voice.

Geography

Europe (1)
Netherlands

Volume

8 million records

Pricing

Free sample available
Revenue share is available at 15%
License Starts at
One-off purchase Available
Monthly License Available
Yearly License Available
Usage-based Available
Request detailed pricing

Suitable Company Sizes

Small Business
Medium-sized Business
Enterprise

Quality

Self-reported by the provider
100%
match rate

Delivery

Methods
SFTP
Frequency
monthly
quarterly
yearly
real-time
on-demand
Format
.csv

Use Cases

Online Marketing
Direct Marketing
Targeted Advertising
Customer Data Insights
Marketing communication

Categories

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Frequently asked questions

What is Whooz Dataset Marketing&Communication - The best applicable dataset which provides powerful insight into consumer preferences - All 8mln NL households?

The Whooz Marketing & Communication Dataset provides powerful insight into consumer preferences; The ideal knowledge for your strategy and media choices. It enables you to directly target your campaigns through the right channels and even with the preferred communication style and tone of voice.

What is Whooz Dataset Marketing&Communication - The best applicable dataset which provides powerful insight into consumer preferences - All 8mln NL households used for?

This product has 5 key use cases. Whooz recommends using the data for Online Marketing, Direct Marketing, Targeted Advertising, Customer Data Insights, and Marketing communication. Global businesses and organizations buy Consumer Behavior Data from Whooz to fuel their analytics and enrichment.

Who can use Whooz Dataset Marketing&Communication - The best applicable dataset which provides powerful insight into consumer preferences - All 8mln NL households?

This product is best suited if you’re a Small Business, Medium-sized Business, or Enterprise looking for Consumer Behavior Data. Get in touch with Whooz to see what their data can do for your business and find out which integrations they provide.

Which countries does Whooz Dataset Marketing&Communication - The best applicable dataset which provides powerful insight into consumer preferences - All 8mln NL households cover?

This product includes data covering 1 country like Netherlands. Whooz is headquartered in Netherlands.

How much does Whooz Dataset Marketing&Communication - The best applicable dataset which provides powerful insight into consumer preferences - All 8mln NL households cost?

Pricing information for Whooz Dataset Marketing&Communication - The best applicable dataset which provides powerful insight into consumer preferences - All 8mln NL households is available by getting in contact with Whooz. Connect with Whooz to get a quote and arrange custom pricing models based on your data requirements.

How can I get Whooz Dataset Marketing&Communication - The best applicable dataset which provides powerful insight into consumer preferences - All 8mln NL households?

Businesses can buy Consumer Behavior Data from Whooz and get the data via SFTP. Depending on your data requirements and subscription budget, Whooz can deliver this product in .csv format.

What is the data quality of Whooz Dataset Marketing&Communication - The best applicable dataset which provides powerful insight into consumer preferences - All 8mln NL households?

Whooz has reported that this product has the following quality and accuracy assurances: 100% match rate. You can compare and assess the data quality of Whooz using Datarade’s data marketplace.

What are similar products to Whooz Dataset Marketing&Communication - The best applicable dataset which provides powerful insight into consumer preferences - All 8mln NL households?

This Tabular Data has 3 related products. These alternatives include Versium REACH - Consumer Lifestyle and Interest (Investing, Health and Fitness, Purchase Data, etc) Append B2C, USA, CCPA Compliant, Personas – enrich 1st-party data with 350+ U.S. consumer personas via on-demand API access or DaaS batch delivery, and Factori People Data Global coverage with 900 Million+ device profiles. You can compare the best Consumer Behavior Data providers and products via Datarade’s data marketplace and get the right data for your use case.

Pricing available upon request
License Starts at
One-off purchase Available
Monthly License Available
Yearly License Available
Usage-based Available

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