Whooz Dataset Marketing&Communication - The best applicable dataset which provides powerful insight into consumer preferences - All 8mln NL households

#	Matchkey	Brand	Price	Delivery	Quality	Review by clients	Review by experts	Product-specifications	Sustainability	Discounts	Communication styles
1	xxxxxxxxxx	Xxxxxxxxx	xxxxxx	xxxxxxxxxx	Xxxxx	Xxxxxx	Xxxxxxxxxx	Xxxxxx	Xxxxxxxxx	Xxxxxxxxxx	xxxxxxxxx
2	Xxxxxxxxx	xxxxxxxxx	Xxxxxxx	xxxxxx	Xxxxx	xxxxxxxxxx	xxxxxx	Xxxxxxxxxx	xxxxxx	Xxxxx	Xxxxxx
3	xxxxx	xxxxxxxx	xxxxxxx	Xxxxx	Xxxxxxxx	xxxxxxxxxx	xxxxxx	Xxxxxxxxx	xxxxxx	Xxxxxxxxx	Xxxxxxxxx
4	xxxxxxxxxx	Xxxxxx	Xxxxx	xxxxxx	xxxxxxx	xxxxxxx	Xxxxx	xxxxxx	Xxxxxxxxxx	xxxxxxxx	xxxxxx
5	Xxxxx	Xxxxxxx	xxxxxx	Xxxxxxxx	Xxxxxxx	Xxxxx	xxxxxx	xxxxxxxxxx	Xxxxx	xxxxxxxxxx	xxxxxxxxx
6	Xxxxxxx	xxxxxxxx	xxxxxxxx	Xxxxxxxxxx	Xxxxxxxx	Xxxxxxxx	xxxxxxxxx	Xxxxxxxxxx	Xxxxxx	Xxxxxxxxx	xxxxx
7	xxxxxxx	xxxxxxxxx	Xxxxxx	Xxxxxxx	Xxxxxxxxx	xxxxxxxxx	xxxxxxxxx	Xxxxx	xxxxxxxx	Xxxxxxx	xxxxxxxxx
8	Xxxxxxx	xxxxx	Xxxxxxx	xxxxxxx	Xxxxx	xxxxxxxxxx	Xxxxxxx	Xxxxx	xxxxxxxxxx	Xxxxxx	xxxxxx
9	Xxxxxxxxx	xxxxx	Xxxxxxxxxx	xxxxxx	xxxxx	xxxxxxxx	Xxxxxx	Xxxxxxxxxx	xxxxxxxxx	Xxxxxxxxxx	xxxxxxxx
10	xxxxx	Xxxxxx	xxxxxxxxxx	xxxxxxxxx	xxxxx	xxxxx	xxxxxxxx	xxxxxx	Xxxxxxxxxx	xxxxxxxxxx	Xxxxx
...	xxxxxxx	Xxxxxxxx	Xxxxxxx	xxxxx	xxxxxxxx	xxxxxxxxxx	Xxxxxx	xxxxxxxxx	Xxxxx	xxxxx	xxxxxxxxx

Volume

records

Data Quality

100%

match rate

Avail. Format

.csv

File

Coverage

Country

[Sample] Fictional example Dataset Marketing & Communication.csv

Attribute	Type	Example
Matchkey	Text	1566EV@818@
Brand	Text	2
Price	Text	7
Delivery	Text	2
Quality	Text	5
Review by clients	Text	7
Review by experts	Text	6
Product-specifications	Text	5
Sustainability	Text	2
Discounts	Text	4
Communication styles	Text	1

Product Attributes

Attribute	Type	Example	Mapping
Channel Preference - Orientation	Text	Online via the brands/seller’s own websites; Offline in ...	Product Name
Channel Preference - Purchase	Text	Physical in a store; internet etc.	Product Name
Channel Preference - Communication	Text	Leaflets; social media; by phone etc.	Product Name
Loyalty	Text	Loyal	Product Name
Decision-making styles	Text	Considers may alternatives etc.	Product Name
Buyer motivations	Text	Discounts; delivery time etc.	Product Name
Communication styles	Text	Tradional; informative etc.	Product Name

The Whooz Marketing & Communication Dataset provides powerful insight into consumer preferences; The ideal knowledge for your strategy and media choices. It enables you to directly target your campaigns through the right channels and even with the preferred communication style and tone of voice.

DATA APPLICATIONS The Marketing & Communication Dataset adds particular value in two different phases of your data-driven marketing: the analysis phase and the implementation phase. ANALYSIS PHASE The aim of the analysis phase is to gain a clear understanding of your target group and to determine the best approach to it. During this phase, the Marketing & Communication Dataset provides in-depth and broad insight into consumer preferences. And this is not just limited to what media they consult during the orientation and purchase phase, but also includes what motivations play a role in this. In other words, ideal knowledge for your strategy and media choices. IMPLEMENTATION PHASE While a comprehensive analysis phase is of course crucial to your work, the implementation phase must turn expectations into success. To achieve this, it is important to combine the Marketing & Communication Dataset with your own data on customers, prospects, locations and/or advertising objects, for example. This immediately brings a wide range of useful applications within reach: • Adapting the tone of voice to your target group’s communication style • Tailoring the campaign message to your target group’s buyer motivation • Customising communication scripts for inbound and outbound consumer contact • Selecting the most appropriate channel for customer acquisition • Directing existing customers to the most preferred channel (optimal customer satisfaction) • Dynamic content on apps/website based on communication and purchasing preferences • Increasing loyalty by removing friction • Optimising acquisition by focusing on intrinsically more loyal consumers And this is only part of the many possibilities... We would be happy to work with you to determine how the Marketing & Communication Dataset can also ensure the most successful interactions with your customers within your organisation. These data categories are available for each industry: • Orientation channel preference • Purchase channel preference • Communication channel preference • Buyer motivations • Decision-making styles • Loyalty • Communication styles • Tone of voice One generic category has also been added to the Marketing & Communication Dataset: the communication styles. These reflect the consumers’ preferences regardless of the industry THE FOUR COMMUNICATION STYLES Understanding the purchasing process; many studies have been dedicated to this subject. Two of the most widely known outcomes are, of course, the AIDA model and the McKinsey consumer decision journey. These are extremely useful outcomes because they help you get a grip on the process between need and purchase. However, these models do not provide any tips on the form of address or tone of voice. This is why the communication styles have been developed. The four communication styles can best be compared in terms of two opposites: traditional versus contemporary and concise versus extensive. The styles are independent of a product and chosen medium, but focus purely on the appeal in terms of their tone of voice.

Europe (1)

Netherlands

8 million

records

Free sample available

Revenue share is available at 15%

License	Starts at
One-off purchase	Available
Monthly License	Available
Yearly License	Available
Usage-based	Available

Request detailed pricing

Self-reported by the provider

100%

match rate

Methods

Frequency

Format

Online Marketing

Direct Marketing

Targeted Advertising

Customer Data Insights

Marketing communication

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What is Whooz Dataset Marketing&Communication - The best applicable dataset which provides powerful insight into consumer preferences - All 8mln NL households?

What is Whooz Dataset Marketing&Communication - The best applicable dataset which provides powerful insight into consumer preferences - All 8mln NL households used for?

This product has 5 key use cases. Whooz recommends using the data for Online Marketing, Direct Marketing, Targeted Advertising, Customer Data Insights, and Marketing communication. Global businesses and organizations buy Consumer Behavior Data from Whooz to fuel their analytics and enrichment.

Who can use Whooz Dataset Marketing&Communication - The best applicable dataset which provides powerful insight into consumer preferences - All 8mln NL households?

This product is best suited if you’re a Small Business, Medium-sized Business, or Enterprise looking for Consumer Behavior Data. Get in touch with Whooz to see what their data can do for your business and find out which integrations they provide.

Which countries does Whooz Dataset Marketing&Communication - The best applicable dataset which provides powerful insight into consumer preferences - All 8mln NL households cover?

This product includes data covering 1 country like Netherlands. Whooz is headquartered in Netherlands.

How much does Whooz Dataset Marketing&Communication - The best applicable dataset which provides powerful insight into consumer preferences - All 8mln NL households cost?

Pricing information for Whooz Dataset Marketing&Communication - The best applicable dataset which provides powerful insight into consumer preferences - All 8mln NL households is available by getting in contact with Whooz. Connect with Whooz to get a quote and arrange custom pricing models based on your data requirements.

How can I get Whooz Dataset Marketing&Communication - The best applicable dataset which provides powerful insight into consumer preferences - All 8mln NL households?

Businesses can buy Consumer Behavior Data from Whooz and get the data via SFTP. Depending on your data requirements and subscription budget, Whooz can deliver this product in .csv format.

What is the data quality of Whooz Dataset Marketing&Communication - The best applicable dataset which provides powerful insight into consumer preferences - All 8mln NL households?

Whooz has reported that this product has the following quality and accuracy assurances: 100% match rate. You can compare and assess the data quality of Whooz using Datarade’s data marketplace.

What are similar products to Whooz Dataset Marketing&Communication - The best applicable dataset which provides powerful insight into consumer preferences - All 8mln NL households?

This product has 3 related products. These alternatives include Versium REACH - Consumer Lifestyle and Interest (Investing, Health and Fitness, Purchase Data, etc) Append B2C, USA, CCPA Compliant, Echo Analytics GeoPersona Interest Segments Europe Audience Targeting Data Available Globally GDPR-Compliant, and Accurate Append Verified US Consumer Behavior Data B2C Demographics/Lifestyle/Wealth/Donation History High Match Rate Batch & API Delivery. You can compare the best Consumer Behavior Data providers and products via Datarade’s data marketplace and get the right data for your use case.

Pricing available upon request

License	Starts at
One-off purchase	Available
Monthly License	Available
Yearly License	Available
Usage-based	Available

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Whooz Dataset Marketing&Communication - The best applicable dataset which provides powerful insight into consumer preferences - All 8mln NL households

Data Dictionary

Description

Country Coverage

Volume

Pricing

Suitable Company Sizes

Quality

Delivery

Use Cases

Categories

Related Searches

Related Products

Frequently asked questions

Whooz
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Whooz Dataset Marketing&Communication - The best applicable dataset which provides powerful insight into consumer preferences - All 8mln NL households

Data Dictionary

Description

Country Coverage

Volume

Pricing

Suitable Company Sizes

Quality

Delivery

Use Cases

Categories

Related Searches

Related Products

Frequently asked questions

Whooz Connect with your customers

Trusted by

Whooz
Connect with your customers