Persona | enrich 1st-party data with 350+ U.S. consumer personas product image in hero

Persona | enrich 1st-party data with 350+ U.S. consumer personas

Unacast
5.0(1)Badge iconVerified Data Provider
SEGMENT_ID
SEGMENT_NAME
description
keywords
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Volume
250M
MAUs in the US
Data Quality
100%
deterministic data used
Avail. Formats
.csv and .txt
File
Coverage
1
Country
History
3
years

Data Dictionary

[Sample] Location Intelligence Data Dictionary Area Personas Sample
Attribute Type Example Mapping
String MAID
String UID
SEGMENT_ID
String
SEGMENT_NAME
String
description
String
keywords
String
Product Attributes
Attribute Type Example Mapping
String ********-#*##-#**#-##*#-#####*#*#### MAID
String AAID Mobile Advertising ID (MAID) Type
Segment ID
1317
Segment Name
In-Market Home Buyer

Description

Unacast Personas deliver over 350 psychographic classifications for U.S. consumers built on the places and events they visit in the real world. Use Personas to identify consumer interest groups and behavioral categories like foodies, frequent shoppers, in-market auto buyers, and more.
Unacast Personas data is based on the verified, real-world visits of over 250 million mobile devices in the U.S. to millions of commercial places of interest.This includes 2,000+ leading brand locations, and over 1 million events each month. Companies use Unacast Personas in a wide range of applications, including consumer behavioral analysis, market research, segmentation analysis, company growth analysis, site and product selection, and competitive and cross-shopper insights to enhance customer intelligence and CDP data, personalize targeting and ad campaigns, and more. Off-the-shelf Personas data sets are available. Unacast can also provide customer Personas data sets based on your unique needs. This type of data is available via batch delivery into AWS S3. Unacast Personas can also be accessed for a set of device IDs or a custom geographic area on demand, via API. Location data is processed through Unacast's patented processing engine with Location Data Forensics – filtering and categorizing inaccurate and even fraudulent location signals. The final result? A comprehensive collection of cleansed, high-quality location data products that drive real results. Pricing can vary, so please reach out to us for an accurate quote.

Country Coverage

North America (1)
United States of America

History

3 years of historical data

Volume

350 consumer personas
250 million MAUs in the US

Pricing

Free sample available
License Starts at
One-off purchase Not available
Monthly License Not available
Yearly License Available
Usage-based Not available

Suitable Company Sizes

Small Business
Medium-sized Business
Enterprise

Quality

Self-reported by the provider
100%
deterministic data used

Delivery

Methods
S3 Bucket
SFTP
REST API
Frequency
daily
weekly
monthly
quarterly
yearly
on-demand
Format
.csv
.txt

Use Cases

Audience Insights
Audience Segmentation Market Intelligence
Consumer Data Enrichment
Target Market Analysis

Categories

Related Searches

Related Products

Frequently asked questions

What is Persona enrich 1st-party data with 350+ U.S. consumer personas?

Unacast Personas deliver over 350 psychographic classifications for U.S. consumers built on the places and events they visit in the real world. Use Personas to identify consumer interest groups and behavioral categories like foodies, frequent shoppers, in-market auto buyers, and more.

What is Persona enrich 1st-party data with 350+ U.S. consumer personas used for?

This product has 5 key use cases. Unacast recommends using the data for Audience Insights, Audience Segmentation, Market Intelligence, Consumer Data Enrichment, and Target Market Analysis. Global businesses and organizations buy Interest Data from Unacast to fuel their analytics and enrichment.

Who can use Persona enrich 1st-party data with 350+ U.S. consumer personas?

This product is best suited if you’re a Medium-sized Business or Enterprise looking for Interest Data. Get in touch with Unacast to see what their data can do for your business and find out which integrations they provide.

How far back does the data in Persona enrich 1st-party data with 350+ U.S. consumer personas go?

This product has 3 years of historical coverage. It can be delivered on a daily, weekly, monthly, quarterly, yearly, and on-demand basis.

Which countries does Persona enrich 1st-party data with 350+ U.S. consumer personas cover?

This product includes data covering 1 country like USA. Unacast is headquartered in United States of America.

How much does Persona enrich 1st-party data with 350+ U.S. consumer personas cost?

Pricing information for Persona enrich 1st-party data with 350+ U.S. consumer personas is available by getting in contact with Unacast. Connect with Unacast to get a quote and arrange custom pricing models based on your data requirements.

How can I get Persona enrich 1st-party data with 350+ U.S. consumer personas?

Businesses can buy Interest Data from Unacast and get the data via S3 Bucket, SFTP, and REST API. Depending on your data requirements and subscription budget, Unacast can deliver this product in .csv and .txt format.

What is the data quality of Persona enrich 1st-party data with 350+ U.S. consumer personas?

Unacast has reported that this product has the following quality and accuracy assurances: 100% deterministic data used. You can compare and assess the data quality of Unacast using Datarade’s data marketplace. Unacast has received 1 review from clients. Unacast appears on selected Datarade top lists ranking the best data providers, including Top 10 Travel Intent Data Providers and Platforms and Best Data Providers For Location-Based Marketing.

What are similar products to Persona enrich 1st-party data with 350+ U.S. consumer personas?

This product has 3 related products. These alternatives include Unacast Consumer Behavior Data Enrichment, Psychographic Data: Consumer Insight into Behavioral Habits and Interests., and Consumer Sentiment Data Global Audience Insights Psychographic Profiles & Trends Best Price Guaranteed. You can compare the best Interest Data providers and products via Datarade’s data marketplace and get the right data for your use case.

Pricing available upon request
License Starts at
One-off purchase Not available
Monthly License Not available
Yearly License Available
Usage-based Not available

Unacast

Enterprise location intelligence

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